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Beauty and Personal Care in Georgia

June 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Georgia?
  • Which are the leading brands in Georgia?
  • How are products distributed in Georgia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in Georgia

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Georgia

KEY DATA FINDINGS

Parents prioritise their children’s wellbeing, benefiting baby and child-specific products
Growing awareness about benefits of baby skin care supports growth
Multinationals continue dominating the competition
Stronger growth expected in the forecast period due to rising disposable incomes and increasing birth rate
Parents will continue to prioritise products that are safe and of high quality for their children, benefiting premium baby and child-specific products
Baby wipes will continue driving growth
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Georgia

KEY DATA FINDINGS

After a year of exceptionally high growth, demand for bath and shower products stabilises in 2021
Increased hand washing routines revives the performance of liquid soap
Colgate-Palmolive retained leadership of bath and shower
Slower growth expected in the aftermath of the sanitary crisis
Opportunity for the development of more affordable local brands
Consumer preferences may shift in favour of liquid soap
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Georgia

KEY DATA FINDINGS

Hybrid working arrangements and people spending more time at home keeps demand for colour cosmetics low in 2021
Local currency devaluation increases prices
L’Oréal Groupe leads colour cosmetics, benefiting from strong brand recognition and extensive product portfolios
Fuller recovery expected in the forecast period as consumers are no longer obliged to wear face masks
Currency devaluation will continue impacting colour cosmetics
Share of e-commerce set to strengthen
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Georgia

KEY DATA FINDINGS

Devaluation of local currency pushes up prices
Summer months lead to higher usage
Unilever solidifies its leadership of deodorants with a wide product portfolio of mass brands
Fuller recovery from 2022 as people resume active lifestyles
Further currency devaluation likely with players set to respond with discounting
Deodorant sprays set to remain the most popular format
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 44 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Georgia

KEY DATA FINDINGS

Local currency devaluation results in higher value growth, while in volume terms sales continue to decline
Affordable beauty salon treatments pose a competitive threat
Depilatories remain almost exclusively reliant on imports
Fuller recovery from 2022 as consumers spend longer periods of time outside of the home
Demand may continue slowing as consumers migrate towards competitively priced beauty salon treatments
Growing competition will facilitate the launch of more affordable brands
Table 47 Sales of Depilatories by Category: Value 2016-2021
Table 48 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Depilatories: % Value 2017-2021
Table 50 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 51 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Georgia

KEY DATA FINDINGS

Lack of social occasions keeps demand for fragrances low in 2021
Economic uncertainty furthers the decline due to growing price-sensitivity
Puig Ros leads fragrances, benefiting from a wide and well-known brand portfolio in in both the mass and premium segments
Sluggish recovery expected in the beginning of the forecast period due to lacklustre economic environment
International tourism may provide a boost to fragrances
E-commerce will continue playing an important role
Table 53 Sales of Fragrances by Category: Value 2016-2021
Table 54 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Fragrances: % Value 2017-2021
Table 56 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 59 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Georgia

KEY DATA FINDINGS

Devaluation of local currency boosts current value growth while demand remains stagnant in retail volume terms
Salon professional hair care feels the brunt of the negative impact
Hair care continues to be led by multinationals, benefiting from wide product portfolios, extensive distribution networks and consumer trust
Economic uncertainty will moderate the recovery in the forecast period
Increasing awareness and availability will drive the growth of hair care
Competition at the distribution level is expected to expand the consumer base for hair care
Table 61 Sales of Hair Care by Category: Value 2016-2021
Table 62 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 64 NBO Company Shares of Hair Care: % Value 2017-2021
Table 65 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 69 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Georgia

KEY DATA FINDINGS

Work-from-home keeps demand low in 2021
Men’s shaving negatively affected by the beard trend
The Procter & Gamble Co maintains leadership of men’s grooming, benefiting from a strong presence in men’s shaving and toiletries
Recovery will be moderated by unfavourable economic conditions in the forecast period
Players likely to turn online to generate consumer interest
Growing trend of facial hair may impair men’s shaving but present opportunities for other products
Table 72 Sales of Men’s Grooming by Category: Value 2016-2021
Table 73 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 76 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 77 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 79 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 80 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Georgia

KEY DATA FINDINGS

Retail volume sales remain low as declining consumer purchasing power leads many to lengthen the replacement time
Children’s oral care draws increasing consumer attention
Multinational players continue to dominate oral care in Georgia, due to lack of local production
Slow recovery expected in the forecast period as consumers continue focusing on savings
Growing competition is set to widen the offer of value added and low-cost products
Revival of tourism may boost recovery
Table 81 Sales of Oral Care by Category: Value 2016-2021
Table 82 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 83 Sales of Toothbrushes by Category: Value 2016-2021
Table 84 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 86 NBO Company Shares of Oral Care: % Value 2017-2021
Table 87 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 88 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Georgia

KEY DATA FINDINGS

Growth slow to recover as people remain at home and use skin care products less regularly
Premium skin care sees a stronger recovery as people opt for better quality
L’Oréal Groupe maintains leadership thanks to its wide portfolio of innovative products with advanced formulations
Demand set to strengthen over the course of the forecast period as economic conditions improve
Growing consumer awareness of healthy-looking skin will drive innovation
Affordable appeal of e-commerce will sustain growth in the forecast period
Table 92 Sales of Skin Care by Category: Value 2016-2021
Table 93 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 94 NBO Company Shares of Skin Care: % Value 2017-2021
Table 95 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 97 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Georgia

KEY DATA FINDINGS

Demand for sun care slowly recovers as people resume travel
Baby and child-specific sun care fares well as parents prioritise the wellbeing of their children
Beiersdorf continues leading sun care with its trusted global brand Nivea Sun
Recovery of sun care will be tied to the recovery of tourism in the forecast period
Rising unit prices will not affect demand to a great extent
Minimal appeal for the development of e-commerce
Table 99 Sales of Sun Care by Category: Value 2016-2021
Table 100 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 102 NBO Company Shares of Sun Care: % Value 2017-2021
Table 103 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 105 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Georgia

KEY DATA FINDINGS

Demand remains low as people continue work from home
Affluent consumers maintain their purchasing patterns
Puig Rus strengthens its leadership of premium beauty and personal care
Slower but steady growth anticipated as consumers venture outside more
Changing consumer habits will support the rise of e-commerce
Economic stabilisation mid-forecast period will drive increasing demand for premium beauty and personal care
Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Georgia

KEY DATA FINDINGS

Hybrid working arrangements and more time spent at home stifle recovery
Preventative hygiene trend continues to support certain product sales
Multinationals lead in mass beauty and personal care, benefiting from high consumer trust in the quality and wide availability of their products
Return to the workplace and resumption of travel will drive growth from 2022
Massive development of e-commerce expected
Players will turn to social media to stimulate demand
Table 113 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 114 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 116 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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