Beauty and personal care in Uganda is hampered by low incomes and poor rural distribution. However, rising incomes in urban areas and widening distribution were encouraging sales of certain categories with growing sophistication characterising urban dwellers in response to the grooming and Westernisation trends.
In 2021, certain categories have continued to suffer from decreased demand such as colour cosmetics and fragrances. The main reason for this is due to the ongoing remote working trend, social distancing, and the overall less of a need to look a certain way.
Up to the early-2000s, parents generally used cloth nappies on infants, although the use of disposable nappies/diapers/pants is increasingly popular among urban dwellers who are attracted by the hygiene and convenience that these products offer. The rural majority however continue to use cloth nappies, with this linked to limited rural distribution for disposable products and to low average income levels in rural areas.
Uganda has a very young population, with a median age of just 16-years-old, with consumers aged 0-14 years accounting for 47% of the population in 2021. The young population continues to drive sales of baby and child-specific products.
Transportation infrastructure continues to rapidly improve in Uganda, although the road network remains poor in many areas. Rural areas in particular tend to feature poorly maintained and unpaved roads, while road density can be low.
Beauty and personal care was expected to see strong growth in the forecast period, with rising disposable income levels and urbanisation set to improve consumers’ access to these products. Urban distribution was also expected to expand, both in terms of outlet reach and the range of products, brands and variants available in stores.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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