2025 Developments
Beauty and personal care in Uganda demonstrated compelling growth dynamics in 2025, outpacing many regional counterparts with a 9% increase in retail value sales to UGX1,348,367 million, supported by a youthful, urban and digitally engaged population of over 51 million. The rising middle class and increasing disposable incomes underpin a shift towards premiumisation and multifunctional products that blend efficacy with wellness, reflecting evolving consumer sophistication. The market is highly attractive due to strong urban penetration, rapid digital adoption and a growing preference for natural and inclusive formulations, which local brands leverage effectively alongside global players. Success in this environment requires brands to prioritise innovation in multifunctional and natural products, deepen digital engagement through influencer marketing and e-commerce platforms like Jumia, and expand distribution beyond urban centres to capture broader consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Uganda report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Uganda?
- Which are the leading brands in Uganda?
- How are products distributed in Uganda?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Uganda
2025 Developments
Key Data Insights
Rising Urban Youth and Income Drive Premiumisation and Digital Influence
Oral Care Leads Growth as Bath and Shower Records Highest Sales
La Belle’S Multifunctional Hairspray Exemplifies Clean Reimagined
Inclusive Shade Ranges Redefine Uganda’S Colour Cosmetics
Young, Digitally Engaged Consumers to Drive Growth and Premiumisation
Hair Care to Lead Sales While Colour Cosmetics Show Fastest Growth
Natural Products and Price-Sensitivity to Reshape Purchasing and Marketing Strategies
Leading Manufacturers Maintain Positions Amid Growing Local Competition
Strategic Acquisitions Propel Sustainability in Beauty and Personal Care
Emerging Local Brands and Innovative Launches Fuel Growth and Consumer Engagement
Small Local Grocers Lead Sales as Supermarkets Gain Urban Share
Pop-Up Stores and Professional Collaborations Foster Consumer Engagement and Education
Retail E-Commerce Expands Access to Niche Brands and Convenience
Baby and Child-Specific Products in Uganda
Key Data Insights
Baby and Child-Specific Products Summary
Rising Incomes and Demographic Trends Fuel Robust Growth in Baby Care Products
Baby Wipes Lead Volume Sales Driven by Urban Demand
Nexton’S Inclusive Baby Line Exemplifies Shift to Diversity
Johnson’S Baby Caters to Demand for Sustainablity and Clean Formulations
Innovation and Health Consciousness to Drive Category Growth
Baby and Child-Specific Skin Care to Lead Sales While Baby Wipes Spearhead Volume
Brands Embracing Sustainability and Organic Trends to Gain Competitive Advantage
Movit and Johnson Maintain Lead through Local Trust and Global Reputation
Kimberly-Clark’S Acquisition of Kenvue Reshapes Market Dynamics
Small Local Grocers Lead Sales with Broad Accessibility
Retail E-Commerce Surges through Convenience and Expanding Assortment
Bath and Shower in Uganda
Key Data Insights
Bath and Shower Summary
Rising Consumer Spending Fuels Steady Growth in Bath and Shower
Bar Soap Leads Sales Driven by Affordability and Local Ingredients
Youth-Led Eco Initiatives and Biotech Innovation Reshape Product Offerings and Sustainability
Bar Soap Producers to Leverage Affordability and Durability to Capture Growth
Local Manufacturers and Premium Offerings Set to Capitalise on Evolving Consumer Preferences
Leading Manufacturers Reinforce Positions through Targeted Hygiene Initiatives
Small Local Grocers Maintain Lead in Bath and Shower Distribution
Retail E-Commerce Fuels Niche Product Growth and Urban Consumer Engagement
Colour Cosmetics in Uganda
Key Data Insights
Colour Cosmetics Summary
Steady Retail Value Growth Driven by Economic Factors
Lip Products Lead Sales with Broad Shade Inclusivity
Allso Beauty Leverages Self-Expression Trend to Enter Ugandan Market
Fast Beauty and Social Media Accelerate Market Growth and Consumer Engagement
Rising Consumer Spending and Population Expansion to Drive Growth
Lip Products to Lead Sales While Inclusivity Fuels Product Innovation
Brands Leveraging Social Media and Skincare Benefits to Reshape Consumer Engagement
Leading Manufacturers Consolidate Positions with Tailored Product Strategies
Local Innovation and Sustainable Manufacturing Propel Emerging Brand Expansion
Health and Beauty Specialists Lead Colour Cosmetics’ Sales
Retail E-Commerce Grows with Convenience and Variety
Informal Retailers Reshape Consumer Access and Engagement
Deodorants in Uganda
Key Data Insights
Deodorants Summary
Strong Economic Growth and Rising Income Fuel Deodorants
Deodorant Sprays Lead Value Sales While Roll-Ons Grow Rapidly
Unilever Pioneers Deodorants Targeting the Whole Body
Multifunctional Deodorants Transform Daily Care
Rising Incomes and Population Expansion to Drive Sustained Sales Growth
Deodorant Sprays and Roll-Ons to Lead Sales as Sticks Gain Favour
Innovation in Multifunctional and Holistic Personal Care to Shape Future Growth
Beiersdorf and Unilever Consolidate Leadership through Targeted Brand Strategies
Unilever’S Wild Acquisition and Axe Fragrance Launch Drive Innovation and Market Evolution
Small Local Grocers Lead Sales as Supermarkets Gain Traction with Convenience
Retail E-Commerce Reshapes Access and Competition in Deodorants
Depilatories in Uganda
Key Data Insights
Depilatories Summary
Strong Growth Driven by Urban Youth and Rising Disposable Incomes
Women’S Razors and Blades Lead with Technological Innovation
Brands Integrate Multifunctionality and Natural Formulations
Urban and Rural Consumers to Drive Divergent Demand with Rising Value Growth
Women’S Razors and Blades to Lead Growth Driven by Innovation and Premiumisation
Digital Engagement and Sustainability to Reshape Consumer Behaviour
Procter & Gamble and Super-Max Solidify Leadership by Targeted Different Consumers
Supermarkets Lead Depilatories Distribution
Retail E-Commerce Boosts Convenience and Research Capabilities
Fragrances in Uganda
Key Data Insights
Fragrances Summary
Rising Disposable Incomes and Urban Lifestyles Fuel Fragrance Growth in Uganda
Mass Fragrances Lead Sales Driven by Affordability and Accessibility
Lattafa’S Atheeri Highlights Everyday Elegance
Rasasi’S Hawas Atlantis Redefines Unisex Scents
Mass Fragrances to Lead Value Sales as Premium Fragrances Grow Steadily
Younger Consumers to Drive Unisex and Personalised Fragrances
Puig Consolidates Leading Position with Premium Appeal
Small Local Grocers Lead Sales Supported by Supermarkets and Beauty Specialists
Online Platforms Expand Niche Access While Social Media Drives Youth Engagement
Hair Care in Uganda
Key Data Insights
Hair Care Summary
Youth Fuels Growth Amid African Digital Influence
Styling Agents and Salon Professional Hair Care Drive Growth with Premium Innovation
La Belle Leverages Multifunctionality to Meet Evolving Consumer Demands
Myavana’S Hairai Redefines Personalised Haircare
Obuntu Kinks Drives Care for Natural Hair
Rising Consumer Wellness Focus and Digitalisation to Drive Hair Care Growth
Conditioners and Treatments to Hold Largest Value
Natural Ingredients to Reshape Hair Care Business Models
Leading Manufacturers Leverage Localisation and Strong Networks
Strategic Acquisitions and Natural Product Innovation Reshape Competitive Dynamics
Small Local Grocers Lead as Supermarkets Gain with Convenience
Retail E-Commerce Emerges as Fastest Growing Amid Digital Adoption
Fuspro Collaborations Drive Salon Education and Product Innovation
Men's Grooming in Uganda
Key Data Insights
Men's Grooming Summary
Economic Factors and Urban Middle Class Drive Premium Grooming
Men’S Shaving Leads Value Sales While Toiletries Show Rapid Volume Growth
Brands Integrate Multifunctional Solutions to Boost Growth
Bic Exemplifies Innovation with Advanced Shaving Technology
Ugandan Men’S Grooming Poised for Strong Growth
Men’S Shaving Set to Lead Category Sales While Men’S Fragrances Grows
Brands to Innovate Multifunctional and Sustainable Products
Leading Manufacturers Consolidate Shares through Innovation and Affordability
Major Acquisitions Poised to Reshape Competitive Dynamics and Innovation
Small Local Grocers Lead Distribution Despite Decline
Oral Care in Uganda
Key Data Insights
Oral Care Summary
Steady Growth Driven by Holistic Wellness and Prevention
Toothpaste Leads While Dental Floss Shows Strong Growth Momentum
Unilever Highlights Beauty and Long-Term Wellness
Leading Brands Emphasise Prevention and Natural Care
Whitedent Redefines Oral Care Product Packaging
Consumers to Embrace Holistic Oral Health Awareness
Toothpaste to Lead Sales While Dental Floss Shows Strong Growth
Brands to Innovate Natural and Aesthetic Solutions to Meet Evolving Consumer Demands
Leading Manufacturers Strengthen Positions through Innovation and Distribution
Emerging Brands Innovate with Natural Formulations to Capture Evolving Consumer Preferences
Small Local Grocers Lead Distribution Amid Evolving Channel Dynamics
Retail E-Commerce Grows Steadily Driven by Convenience and Urban Demand
Skin Care in Uganda
Key Data Insights
Skin Care Summary
Young Consumers and Rising Incomes Drive Sustained Category Growth
Body Care Leads Value Growth Amid Evolving Consumer Preferences
Inspire Africa Harnesses Cross-Industry Innovation
Regulatory Changes Enhance Safety Oversight and Consumer Confidence
Rising Incomes and Demographic Growth to Fuel Rapid Skin Care Expansion
Body Care to Lead Value Growth While Facial Care Captures Fastest Expansion
Brands to Leverage Personalisation, Multifunctionality and Natural Ingredients
Movit and Beiersdorf Strengthen Leadership through Tailored Innovation and Branding
Amara’S Natural Formulations Unlock Growth Opportunities
Small Local Grocers Lead Sales While Supermarkets Grow in Urban Areas
Pop-Up Stores Emerge as Innovative Engagement Platforms
Retail E-Commerce Grows Steadily, Driven by Convenience and Social Media Influence
Premium Beauty and Personal Care in Uganda
Key Data Insights
Premium Beauty and Personal Care Summary
Steadfast Growth Driven by Rising Incomes and Consumer Sophistication
Premium Fragrances Lead Sales Amid Shifting Consumer Preferences
L’Oréal’S Innovation Exemplifies Longevity and Reshapes Consumer Habits
Educated Consumers to Drive Demand for Science-Backed Premium Products
Premium Colour Cosmetics to Lead Sales through Status and Personal Identity
Puig Sl Consolidates Lead as Mac Cosmetics Declines
Mass Beauty and Personal Care in Uganda
Key Data Insights
Mass Beauty and Personal Care Summary
Affordability and Multifunctional Products Drive Growth
Mass Bath and Shower Leads in Value as Mass Colour Cosmetics Show Growth
Movit Drives Natural Product Adoption with Affordable Herbal Skin Care
Consumers Set to Raise Expectations for Affordable Premium Products
Digital Transformation Set to Fuel Mass Beauty and Personal Care
Mass Hair Care to Maintain Sales Lead While Mass Fragrances Accelerates Growth
Local Manufacturers Gain Ground as Market Concentration Slightly Declines
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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-
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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