Beauty and personal care in Uganda is hampered by inflation and poor rural distribution in 2022. While the industry has now recovered from the COVID-19 pandemic, consumers continue to see a shortage of household income to the cost of living crisis, forcing them to economise.
In 2022, certain categories within BPC are being negatively impacted by inflation. Such categories include colour cosmetics, deodorants, men’s grooming, and fragrances as the products are not regarded as essentials.
Up to the early-2000s, parents generally used cloth nappies on infants, although the use of disposable nappies/diapers/pants is increasingly popular among urban dwellers who are attracted by the hygiene and convenience that these products offer. The rural majority however continue to use cloth nappies, with this linked to limited rural distribution for disposable products and to low average income levels in rural areas.
Uganda has a very young population, with a median age of just 16-years-old, with consumers aged 0-14 years accounting for 47% of the population in 2022. The young population continues to drive sales of baby and child-specific products.
Transportation infrastructure continues to rapidly improve in Uganda, although the road network remains poor in many areas. Rural areas in particular tend to feature poorly maintained and unpaved roads, while road density can be low.
Beauty and personal care is expected to see strong growth in the forecast period, with rising disposable income levels and urbanisation set to improve consumers’ access to these products. Urban distribution was also expected to expand, both in terms of outlet reach and the range of products, brands and variants available in stores.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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