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Beauty and Personal Care in
Uzbekistan

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Executive Summary

Jun 2019
Uzbekistan’s beauty and personal care market posts mixed results in 2018

Beauty and personal care in Uzbekistan showed a mixed performance in 2018, with growth in total current value sales remaining strong while total volume sales declined sharply. The discrepancy resulted from the steep devaluation of the national currency, the som, in late 2017.

Favourable demographic and economic trends mitigate impact of price hikes

A number of factors mitigated the negative impact that high inflation and resultant price hikes had on demand for beauty and personal care products in Uzbekistan in 2018. Population growth remained strong, ensuring the continued expansion of the market’s potential consumer base.

International brands continue to lead but domestic players become more competitive

International brands continued to account for the lion’s share of beauty and personal care current value sales in Uzbekistan in 2018. Uzbekistanis generally perceive international brands as being of superior quality to domestic products, which mainly compete on price.

Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production

New fragrance variants and products with added-value formulas were among the most visible trends in terms of innovation within beauty and personal care in Uzbekistan over 2017-2018, with international brands remaining the most active in this regard. The latter part of the review period also saw South Korean beauty and personal care products gain popularity among Uzbekistanis.

Economic growth will underpin market expansion over the forecast period

The outlook for beauty and personal care in Uzbekistan over the forecast period is broadly favourable, with steady growth in total volume and current value sales projected. The expansion of the entire market will be underpinned by economic development.

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Beauty and Personal Care in Uzbekistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uzbekistan for free (where applicable):

The Beauty and Personal Care in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Uzbekistan

EXECUTIVE SUMMARY

Uzbekistan’s beauty and personal care market posts mixed results in 2018
Favourable demographic and economic trends mitigate impact of price hikes
International brands continue to lead but domestic players become more competitive
Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production
Economic growth will underpin market expansion over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Uzbekistan

HEADLINES

PROSPECTS

Favourable demographic and economic factors set to boost category performance
Baby wipes expected to show the fastest development
Further gains projected for domestic brands

COMPETITIVE LANDSCAPE

Johnson's Baby remains the clear leader in 2018
Local brands gain ground thanks to lower prices but lag behind in terms of quality
International brands remain the most heavily advertised

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 16 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Uzbekistan

HEADLINES

PROSPECTS

Economic growth will underpin positive development of bath and shower
Intimate wipes set to remain the most dynamic performer
Rising demand in rural areas will present opportunities for domestic producers

COMPETITIVE LANDSCAPE

Nivea remains the leading bath and shower brand in Uzbekistan
Local players benefit from improvements in product quality and packaging designs
International brands remain most active in terms of advertising

CATEGORY DATA

Table 18 Sales of Bath and Shower by Category: Value 2013-2018
Table 19 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 20 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 21 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 22 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 23 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Uzbekistan

HEADLINES

PROSPECTS

Economic growth will underpin further expansion of colour cosmetics
BB/CC creams expected to show the fastest development
Opportunities for premium products are strongest in facial make-up

COMPETITIVE LANDSCAPE

Gloriya Distribution maintains its lead thanks to success of L'Oréal brands
International brands continue to dominate colour cosmetics
Mass media advertising largely confined to global brands

CATEGORY DATA

Table 26 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 27 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 28 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 29 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 30 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 31 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 32 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 33 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Uzbekistan

HEADLINES

PROSPECTS

Deodorants set to benefit from economic development and population growth
Deodorant sprays projected to be the most dynamic category
Demand for deodorant creams and roll-ons expected to decline

COMPETITIVE LANDSCAPE

Nivea distributor Palmy Flower continues to lead deodorants
Colgate-Palmolive remains the most dynamic player in value growth terms
Leading international brands continue to benefit from strong advertising support

CATEGORY DATA

Table 35 Sales of Deodorants by Category: Value 2013-2018
Table 36 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 37 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 38 NBO Company Shares of Deodorants: % Value 2014-2018
Table 39 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 40 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 41 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 42 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Fragrances in Uzbekistan

HEADLINES

PROSPECTS

Economic improvements expected to support recovery in demand for fragrances
Mass fragrances projected to outperform premium fragrances
Mass women’s fragrances set to show the fastest development

COMPETITIVE LANDSCAPE

Puig SL continues to lead fragrances in 2018
Coty regains some ground following value share decline in 2017
Russian-language TV stations are the main platforms for mass media advertising

CATEGORY DATA

Table 43 Sales of Fragrances by Category: Value 2013-2018
Table 44 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Fragrances: % Value 2014-2018
Table 46 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 48 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 49 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 50 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Uzbekistan

HEADLINES

PROSPECTS

Maturity and lingering price-sensitivity likely to temper volume sales growth
Medicated shampoos projected to be the most dynamic category
Added-value innovations will help to maintain the dominance of mass brands

COMPETITIVE LANDSCAPE

Ayven Trade continues to lead hair care due to success of Unilever brands
Competitive prices and improvements in quality enable local brands to gain ground
Mass media advertising is mainly limited to international brands

CATEGORY DATA

Table 51 Sales of Hair Care by Category: Value 2013-2018
Table 52 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 53 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 54 NBO Company Shares of Hair Care: % Value 2014-2018
Table 55 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 56 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 57 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 58 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Uzbekistan

HEADLINES

PROSPECTS

Economic improvements expected to boost demand over the forecast period
Mass baby and child-specific products set to record fastest current value growth
Mass brands expected to gain popularity among consumers of all income levels

COMPETITIVE LANDSCAPE

Nivea remains the top brand thanks to its competitive price and wide product range
International brands continue to dominate mass beauty and personal care
Russian-language TV stations remain the most popular advertising platforms

CATEGORY DATA

Table 59 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 60 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 62 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 63 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 64 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Uzbekistan

HEADLINES

PROSPECTS

Economic growth and rising image-conscious among men set to boost demand
Men’s post-shave expected to show the strongest performance
Mass brands will continue to dominate men’s grooming

COMPETITIVE LANDSCAPE

Synergy Distribution maintains strong lead thanks to success of Gillette
Nivea Men remains the top brand in men’s toiletries
Mass media advertising largely limited to Russian TV stations and magazines

CATEGORY DATA

Table 65 Sales of Men’s Grooming by Category: Value 2013-2018
Table 66 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 67 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 68 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 69 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 70 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 71 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 72 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Uzbekistan

HEADLINES

PROSPECTS

Improvements in oral hygiene standards will continue to drive demand in oral care
Toothpaste and mouthwashes/dental rinses set to show the fastest development
Strongest opportunities for premium brands lie in emerging categories

COMPETITIVE LANDSCAPE

Colgate-Palmolive strengthens its lead in 2018
GlaxoSmithKline and Dr Theiss Naturwaren post fastest value growth rates
Marketing activities remain focused on Russian TV stations and in-store promotions

CATEGORY DATA

Table 73 Sales of Oral Care by Category: Value 2013-2018
Table 74 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 75 Sales of Toothbrushes by Category: Value 2013-2018
Table 76 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 77 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 78 NBO Company Shares of Oral Care: % Value 2014-2018
Table 79 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 80 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 81 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 82 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 83 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Uzbekistan

HEADLINES

PROSPECTS

Inflation likely to temper demand in premium beauty and personal care
Premium colour cosmetics and baby and child-specific products set to grow fastest
Appeal of premium brands will remain limited overall

COMPETITIVE LANDSCAPE

Global fragrances brands continue to lead premium beauty and personal care
Clinique maintains its lead in premium skin care
International brands set to remain dominant

CATEGORY DATA

Table 84 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 85 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 87 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 88 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 89 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Uzbekistan

HEADLINES

PROSPECTS

Economic development will underpin further expansion of skin care
Mass face masks expected to show the strongest performance
Increased budget-consciousness will restrict demand for premium brands

COMPETITIVE LANDSCAPE

Success of Garnier and L'Oréal ensures continued leadership of Gloriya Distribution
Eveline Laboratorium registers another strong performance in 2018
International brands remain most active in terms of advertising

CATEGORY DATA

Table 90 Sales of Skin Care by Category: Value 2013-2018
Table 91 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Skin Care: % Value 2014-2018
Table 93 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 95 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Uzbekistan

HEADLINES

PROSPECTS

Sun care set to benefit from rising awareness of skin cancer risk factors
Sun protection will remain the largest and most dynamic category
Uzbekistanis will continue to favour sun care products with higher SPF levels

COMPETITIVE LANDSCAPE

Gloriya Distribution continues to lead sun care in 2018
High price positioning restricts potential of Belaya Jemchujina
Entry of private label products remains unlikely over the medium term

CATEGORY DATA

Table 97 Sales of Sun Care by Category: Value 2013-2018
Table 98 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 100 NBO Company Shares of Sun Care: % Value 2014-2018
Table 101 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 102 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Depilatories in Uzbekistan

HEADLINES

PROSPECTS

Economic improvements expected to boost demand for depilatories
Hair removers/bleaches set to show the fastest development
Disposables likely to make further gains in women’s razors and blades

COMPETITIVE LANDSCAPE

Venus remains the dominant brand in depilatories
Floresan and Reckitt Benckiser record the fastest growth in current value sales
Lady Caramel and Elegance struggle as competition intensifies

CATEGORY DATA

Table 105 Sales of Depilatories by Category: Value 2013-2018
Table 106 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Depilatories: % Value 2014-2018
Table 108 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 109 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 110 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023