Beauty and Personal Care in Uzbekistan

Beauty and Personal Care in Uzbekistan

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Premium Beauty and Personal Care in Uzbekistan

HEADLINES

PROSPECTS

Very strong sales growth expected to be seen over the forecast period

Sales likely to remain low due to the narrow consumer base for premium brands

Colour cosmetics, skin care and bath and shower set to be the big winners

COMPETITIVE LANDSCAPE

Premium fragrance brands remain dominant

Clinique still the leading name in premium skin care

Sales remain split between general luxury players and cosmetics specialists

CATEGORY DATA

Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Uzbekistan

HEADLINES

PROSPECTS

Further positive growth expected in skin care

Firming/anti-cellulite body care and face masks to be the best performers

Underdeveloped state of category presents opportunities for premium brands

COMPETITIVE LANDSCAPE

The Garnier and L’Oréal brands support Gloriya Distribution’s leadership

Floresan continues to register strong growth after its recent entry

Advertising remains a key element behind the success of the category leaders

CATEGORY DATA

Table 16 Sales of Skin Care by Category: Value 2012-2017
Table 17 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Skin Care: % Value 2013-2017
Table 19 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 20 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 21 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 22 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Uzbekistan

HEADLINES

PROSPECTS

Economic growth and rising understanding of the harms of the sun to spur sales

Sun protection to remain dominant and continue driving sales growth

High SPF products to remain popular, facing little competition from other categories

COMPETITIVE LANDSCAPE

Gloriya Distribution and Nivea Sun remain the leading players in sun care

Severnoye Siyanie OOO and its Belaya Jemchujina brand generate dynamic growth

Private label remains absent from sun care

CATEGORY DATA

Table 23 Sales of Sun Care by Category: Value 2012-2017
Table 24 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 25 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 26 NBO Company Shares of Sun Care: % Value 2013-2017
Table 27 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 28 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 29 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Baby and Child-Specific Products in Uzbekistan

HEADLINES

PROSPECTS

Further positive ahead for baby and child-specific products

Baby wipes to register the strongest growth

Shift towards less expensive brands set to undermine value growth

COMPETITIVE LANDSCAPE

Johnson & Johnson Inc remains well in the lead

International players dominate despite strong performances from local brands

Advertising remains the preserve of international brands

CATEGORY DATA

Table 31 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 32 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 33 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 35 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 36 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 37 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Uzbekistan

HEADLINES

PROSPECTS

Strong economic performance set to be the main influence on bath and shower sales

Positive growth set to be based on expansion of demand into rural areas

Intimate hygiene set for further strong development

COMPETITIVE LANDSCAPE

Palmy Flower OOO maintains its leading position in bath and shower

Local players increase in importance despite dominance of international brands

International brands maintain clear advantages due to their use of advertising

CATEGORY DATA

Table 39 Sales of Bath and Shower by Category: Value 2012-2017
Table 40 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 41 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 43 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 44 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 45 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Uzbekistan

HEADLINES

PROSPECTS

Further moderate sales growth ahead for colour cosmetics

BB/CC creams expected to register the most dynamic performance

Innovative manufacturers to add value to position their brands above mass products

COMPETITIVE LANDSCAPE

Gloriya Distribution OOO leads at NBO level, with L’Oréal Groupe the leading GBO

Eveline Laboratorium, B&S Consult and Yves Rocher all register very strong growth

Major international players prominent among the category’s leading advertisers

CATEGORY DATA

Table 47 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 48 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 49 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 50 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 51 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 52 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 53 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 54 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 55 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Uzbekistan

HEADLINES

PROSPECTS

Stronger economy and population growth set to underpin positive sales growth

Deodorant sticks to remain the strongest grower

Deodorant sprays set to remain dominant, challenging deodorant sticks on growth

COMPETITIVE LANDSCAPE

Palmy Flower, the local distributor of Nivea, remains the leading player in deodorants

Colgate-Palmolive is the strongest performer in 2017

Leadership of international companies due to their stronger advertising activity

CATEGORY DATA

Table 56 Sales of Deodorants by Category: Value 2012-2017
Table 57 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 58 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 59 NBO Company Shares of Deodorants: % Value 2013-2017
Table 60 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 61 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 62 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 63 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Fragrances in Uzbekistan

HEADLINES

PROSPECTS

Rising income levels and shift towards officially distributed products to boost growth

Premium fragrances set to outperform mass fragrances

Few changes expected in the consumer base for fragrances

COMPETITIVE LANDSCAPE

Puig SL maintains its position as the leading player in fragrances

Coty Inc and Liz Clairborne Inc present the strongest challenge to Puig SL

Russian television advertising the most influential form of marketing for fragrances

CATEGORY DATA

Table 64 Sales of Fragrances by Category: Value 2012-2017
Table 65 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Fragrances: % Value 2013-2017
Table 67 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 70 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Uzbekistan

HEADLINES

PROSPECTS

Further positive growth expected in hair care

Premium brands unlikely to break through strongly during the forecast period

Innovation likely to focus on value-added features

COMPETITIVE LANDSCAPE

Ayven Trade OOO is the leading NBO due to Unilever’s strength as a GBO

Local players continue to gain ground on their international rivals

Advertising remains the preserve of international brands present on Russian TV

CATEGORY DATA

Table 72 Sales of Hair Care by Category: Value 2012-2017
Table 73 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 75 NBO Company Shares of Hair Care: % Value 2013-2017
Table 76 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Uzbekistan

HEADLINES

PROSPECTS

Further moderate growth expected in mass beauty and personal care

Mass bath and shower and mass fragrances set to be the most dynamic categories

Widening distribution and proliferation of products likely to support growth

COMPETITIVE LANDSCAPE

Nivea’s wide positioning underpins its ongoing leadership

International brands remain dominant

Advertising for mass brands expected to remain focused on Russian TV channels

CATEGORY DATA

Table 80 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 81 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 83 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Uzbekistan

HEADLINES

PROSPECTS

Improving economy and rising importance of male beauty set to push sales growth

The dynamism of men’s deodorants set to support strong growth in men’s toiletries

Sales likely to remain dominated by mass brands throughout the forecast period

COMPETITIVE LANDSCAPE

Gillette leads men’s grooming due to its strong position in men’s razors and blades

Nivea is the leading brand in men’s toiletries

The advertising of deodorants remains limited mainly to Russian television

CATEGORY DATA

Table 86 Sales of Men’s Grooming by Category: Value 2012-2017
Table 87 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 89 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Uzbekistan

HEADLINES

PROSPECTS

Rising knowledge of the importance of good oral hygiene set to support sales growth

Dental floss, mouthwash/dental rinses and toothpaste set to lead growth

Mass brands to remain dominant despite rising interest in premium oral care brands

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its strong leading position in the category

Splat-Kosmetika OOO is the most dynamic player in 2017 after a strong entry in 2016

The most successful oral care players are those which advertise on Russian TV

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2012-2017
Table 95 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 96 Sales of Toothbrushes by Category: Value 2012-2017
Table 97 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 99 NBO Company Shares of Oral Care: % Value 2013-2017
Table 100 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 101 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 103 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Depilatories in Uzbekistan

HEADLINES

PROSPECTS

Depilatories experiences rising popularity

Hair removers/bleaches continues to outperform women’s razors and blades

Disposables remain the most popular products in women’s razors and blades

COMPETITIVE LANDSCAPE

Synergy Distribution leads depilatories due to its ownership of the Gillette brand

Recent entrant Lady Caramel slated for a strong performance

Marcon Avista’s Elegance brand set for a poor showing

CATEGORY DATA

Table 105 Sales of Depilatories by Category: Value 2012-2017
Table 106 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Depilatories: % Value 2013-2017
Table 108 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 109 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 110 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

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