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Learn moreAug 2020
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The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to the country’s lockdown but also rising economic uncertainty. While the country has proved relatively successful in comparison to many others in halting the spread of the virus, it is expected to face one of the heaviest impacts in economic terms, with the pandemic curbing consumption and investment and restricting production, trading, travel and tourism.
As of 13 May 2020, Nigeria had seen 164 deaths due to COVID-19 and 4,971 cases. A lockdown was declared by the President on 30 March, applying solely to three states: Lagos, Ogun, and FCT (Abuja).
Current value growth declined in 2019 as consumers struggled with weak spending power. Furthermore, value growth was also limited by price stability, following strong inflation earlier in the review period.
Mass brands continue to experience strong demand in Nigeria due to slow economic growth and the greater affordability of mass products compared with premium brands. The majority of Nigeria’s population comprises low- to mid-income consumers, the target audience for mass brands.
The challenging economic environment in recent years slowed down new product development as few new products were introduced by major international manufacturers in beauty and personal care. However, there were some new product developments from domestic manufacturers such as NN Fems Industries in the large and competitive hair care category, while multinational players such as Nivea were also active in the large skin care category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Nigeria for free (where applicable):
The Beauty and Personal Care in Nigeria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.