Beauty and Personal Care in Nigeria

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Nigeria

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Nigeria

KEY DATA FINDINGS

Poor economic conditions limit the performance in 2022
Bar soap drives a strong performance for baby and child-specific toiletries
Domestic player Kids & More performs well in 2022
The growing population drives sales, providing opportunities for growth
Economic recovery and growing urbanisation to boost growth
Growing incomes will boost demand for higher-priced products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Nigeria

KEY DATA FINDINGS

Solid growth for bath and shower despite poor economic conditions
Reduction in COVID-19 conditions slows sales of hand sanitisers and liquid soap
PZ Cussons retains overall leadership due to strength in bar soap
Growing population and rising urbanisation will drive demand for value-added goods
Body wash/shower gel grows as major players launch products
Strong competition to boost sales of both bar soap and body powder
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 25 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Nigeria

KEY DATA FINDINGS

Boost for key colour cosmetics due to demand from the growing female population
The return of social activities drives retail volume sales of colour cosmetics
An increase in competitive activity boosts demand on the landscape
The growing urban female population drives demand across the coming years
Facial make-up records a positive performance while nail products decline
Make-up clinics and e-commerce are key driver of retail value sales
Table 28 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 32 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 33 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 34 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 35 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

Deodorants in Nigeria

KEY DATA FINDINGS

The essential nature of deodorants benefits results in 2022
Deodorant sprays and deodorant roll-ons record a similar performance
International brands lead due to strong distribution networks and wide recognition
Economic improvement will drive growth over the forecast period
The growing urban population and rising employment levels will boost demand
Visibility and awareness to grow, driven by the growth of modern retail channels
Table 39 Sales of Deodorants by Category: Value 2017-2022
Table 40 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Deodorants: % Value 2018-2022
Table 43 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 45 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Nigeria

KEY DATA FINDINGS

Depilatories sees a weak performance due to poor economic conditions
Depilatories benefit from a rising number of women in formal employment
Gillette retains its lead but faces rising competition from close competitors
Depilatories to grow as women's income and spending increases
Women's razors and blades drive growth due rising competition and ease of use
Culture continues to challenge sales and stifle growth across the coming years
Table 48 Sales of Depilatories by Category: Value 2017-2022
Table 49 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 51 NBO Company Shares of Depilatories: % Value 2018-2022
Table 52 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 53 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Nigeria

KEY DATA FINDINGS

Fragrances perform well as the return to social occasions boosts use
Upper-income consumers drive the ongoing growth of premium fragrances
Oriflame retains its lead, offering an affordable product to the landscape
Economic improvement and price stability to boost growth
Premium fragrances to continue solid performance as economic growth boosts affordability
Direct selling has a positive impact on the fragrances landscape
Table 55 Sales of Fragrances by Category: Value 2017-2022
Table 56 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Fragrances: % Value 2018-2022
Table 58 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 61 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Nigeria

KEY DATA FINDINGS

Counterfeit brands and hair extensions limits the performance of hair care
Salon professional hair care performs poorly as consumers use at-home treatment
Dark & Lovely remains the most popular brand but is losing retail value share
Economic improvements and stable unit prices drive positive retail volume growth
Growing adoption of natural hair drives sales of conditioners and treatments
Perms and relaxants challenged by preference for wigs and hair extensions
Table 63 Sales of Hair Care by Category: Value 2017-2022
Table 64 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 66 NBO Company Shares of Hair Care: % Value 2018-2022
Table 67 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 68 LBN Brand Shares of Colourants: % Value 2019-2022
Table 69 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 71 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Nigeria

KEY DATA FINDINGS

Price increases have a negative impact on retail volume sales for men's grooming
Niche men's grooming products suffer from being considered luxuries
Leader Gillette continues to lose ground to more competitively-priced brands
Economic improvement to drive demand for niche grooming areas
Changing attitudes among men drive growing interest in men's grooming
Growth in modern retail channels to boost visibility and availability
Table 74 Sales of Men’s Grooming by Category: Value 2017-2022
Table 75 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 78 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 79 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 81 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 82 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Nigeria

KEY DATA FINDINGS

Growing population and rising awareness boosts demand in 2022
Toothpaste drives overall growth, with strong competitive activity boosting demand
Oral care remains consolidated and dominated by multinationals
Growth in the young, urban population drives ongoing demand
Toothpaste has scope to grow, boosting the retail value of the overall landscape
Dental floss to record strong growth, driven by the availability of dental floss picks
Table 83 Sales of Oral Care by Category: Value 2017-2022
Table 84 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 85 Sales of Toothbrushes by Category: Value 2017-2022
Table 86 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 88 NBO Company Shares of Oral Care: % Value 2018-2022
Table 89 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 91 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 92 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 94 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Nigeria

KEY DATA FINDINGS

Skin care growth is boosted as women view products as being essential
Premium skin care performs relatively well despite the poor economic conditions
Beiersdorf retains its lead in 2022, however, the landscape is fragmented
Strong growth is expected as the economy improves
General purpose body care drive sales as it is deemed essential
Brand competition and a wider range of affordable products drives growth
Table 96 Sales of Skin Care by Category: Value 2017-2022
Table 97 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 98 NBO Company Shares of Skin Care: % Value 2018-2022
Table 99 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 100 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 101 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 102 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 103 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 105 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Nigeria

KEY DATA FINDINGS

Poor economic conditions impact the performance of sun care
Sun protection is the only significant sun care product in Nigeria
Direct sellers lead, but face challenging conditions as unit prices rise
The growing economy drives sales of sun care across the forecast period
Growing incomes to boost the demand among a segment of Nigerians
Growing awareness of products benefits drives sales of sun protection
Table 107 Sales of Sun Care by Category: Value 2017-2022
Table 108 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Sun Care: % Value 2018-2022
Table 110 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 111 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 112 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Nigeria

KEY DATA FINDINGS

Positive growth despite the challenging economic conditions of 2022
Premium fragrances drive growth due to a strong consumer base
The growing importance of premium skin care and colour cosmetics leads to a solid performance
Economic recovery drives growth in niche areas of premium beauty and personal care
Women become key consumers of premium beauty and personal care
Beauty specialist retailers drive growth through availability and visibility
Table 114 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 115 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 117 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 118 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 119 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Nigeria

KEY DATA FINDINGS

Mass beauty and personal care records solid growth despite poor economic conditions
Skin care and bath and shower drive mass beauty and personal care growth
Counterfeit and contraband products limits the performance in 2022
Economic recovery drives positive growth over the forecast period
Growing competition on the competitive landscape as consumer loyalty dwindles
Fragrances, skin care, and colour cosmetics will drive overall growth
Table 120 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 121 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 123 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 124 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 125 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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