Beauty and Personal Care in Dominican Republic

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Dominican Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Dominican Republic?
  • Which are the leading brands in Dominican Republic?
  • How are products distributed in Dominican Republic?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Dominican Republic

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Dominican Republic

KEY DATA FINDINGS

Inflation has dampening effect
Johnson & Johnson holds on to top spot
Ban of certain chemicals in sun care reduces product range
Healthy constant value growth over the forecast period
Greater emphasis on natural ingredients
Opportunity for local players to gain value share
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Dominican Republic

KEY DATA FINDINGS

Volume sales remain static
Colgate-Palmolive further cements its leading position
Reduction in portfolio for Unilever leads to fall in value share
Muted constant value growth over forecast period
Consumers look for more simplicity
Bars soaps continue to dominate
Table 21 Sales of Bath and Shower by Category: Value 2017-2022
Table 22 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 24 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 25 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Dominican Republic

KEY DATA FINDINGS

Colour cosmetics star performer in 2022
Direct sellers have significant foothold
Lip products benefit from reduced use of face masks
Moderate constant value growth over forecast period
Blurring of lines between colour cosmetics and other beauty products
More natural look increasingly popular
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027

Deodorants in Dominican Republic

KEY DATA FINDINGS

Stable volume sales, in spite of high inflation
Unilever holds on to top spot
Manufacturers focus on various different products to stimulate growth
Moderate growth in what is a mature product area
Potential for growth of premium deodorants, with a more natural positioning
Roll-ons remain popular, but other formats gain value share
Table 37 Sales of Deodorants by Category: Value 2017-2022
Table 38 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 40 NBO Company Shares of Deodorants: % Value 2018-2022
Table 41 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 42 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Dominican Republic

KEY DATA FINDINGS

Some volume growth in spite of inflationary pressures
Grupo Transbel edges past Sued & Fargesa to gain second position
Multiple product launches over review period
Muted growth over forecast period, as beauty salons pose threat
Innovation centred on natural ingredients and added convenience
Increasing use of laser hair removal could negatively impact retail sales of depilatories
Table 45 Sales of Depilatories by Category: Value 2017-2022
Table 46 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Depilatories: % Value 2018-2022
Table 48 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 49 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Dominican Republic

KEY DATA FINDINGS

Mass fragrances register higher value growth, as inflation bites
Direct sellers continue to dominate
Several new product launches
Muted growth over forecast period
Increased cross-border sales dampen domestic value sales
Continued muted performance for unisex fragrances
Table 51 Sales of Fragrances by Category: Value 2017-2022
Table 52 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Fragrances: % Value 2018-2022
Table 54 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 57 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Dominican Republic

KEY DATA FINDINGS

Minimal volume growth as inflation bites
Local brands make headway in an internationally dominated landscape
Consumers look for natural, organic ingredients
Muted constant value growth over forecast period
Local brands see growth as quality improves
Gen Z drive innovation over forecast period
Table 59 Sales of Hair Care by Category: Value 2017-2022
Table 60 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 62 NBO Company Shares of Hair Care: % Value 2018-2022
Table 63 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 67 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Dominican Republic

KEY DATA FINDINGS

Degree of trading down, as inflation bites
Distribuidora Corripio continues to hold on to strong lead
Shift in men’s attitude about personal care and grooming
Multifunctionality spurred on by high inflation
Men’s grooming more segmented and specialised
Further growth expected in beard grooming segment
Table 70 Sales of Men’s Grooming by Category: Value 2017-2022
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 74 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 75 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 77 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 78 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Dominican Republic

KEY DATA FINDINGS

Volume sales unchanged
Colgate-Palmolive dominates
Colgate-Palmolive continues to innovate
Moderate growth in what is a mature product area
Direct sellers gain some value share
Environmental sustainability increasingly important
Table 79 Sales of Oral Care by Category: Value 2017-2022
Table 80 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 81 Sales of Toothbrushes by Category: Value 2017-2022
Table 82 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 84 NBO Company Shares of Oral Care: % Value 2018-2022
Table 85 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 86 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Dominican Republic

KEY DATA FINDINGS

Significant price rises dampen volume sales
Direct sellers continue to lead
Clean and natural ingredients more in demand
Healthy constant value growth over forecast period
Consumers look for sustainability and transparency
Shift towards multifunctional products over forecast period
Table 90 Sales of Skin Care by Category: Value 2017-2022
Table 91 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 92 NBO Company Shares of Skin Care: % Value 2018-2022
Table 93 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 95 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Dominican Republic

KEY DATA FINDINGS

Degree of trading down, as inflation bites
Hawaiian Tropic continues to be the most popular brand
Ban of certain chemicals in sun care reduces product range
Rosy outlook over forecast period
Reef safe sun care drives changes
Blurring of lines between skin care and sun care
Table 97 Sales of Sun Care by Category: Value 2017-2022
Table 98 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 100 NBO Company Shares of Sun Care: % Value 2018-2022
Table 101 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 102 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 103 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Dominican Republic

KEY DATA FINDINGS

Premium registers higher value growth than mass
Premium skin care brands most popular
Increased cross-border sales dampens domestic value sales
Modest growth for premium over forecast period
Premium skin care strong performer
Growing competition from higher quality mass brands
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Dominican Republic

KEY DATA FINDINGS

Mass beauty and personal care remains nimble
Direct sellers dominate mass beauty and personal care
Increased availability of private label
Price discounting and promotions key growth drivers
Increased competition over the forecast period
A more natural approach over the forecast period
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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