Beauty and Personal Care in Dominican Republic

Beauty and Personal Care in Dominican Republic

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance

Specialised products and natural ingredients are gaining popularity

The competitive landscape remains stable in the country

Dynamism of new product developments

Slower performance expected for the economy over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Sun Care in Dominican Republic

HEADLINES

PROSPECTS

Awareness of the need for protection from UV rays is increasing in the country

Aftersun sees the fastest growth, boosted by demand from tourists

The dominance of mass brands

COMPETITIVE LANDSCAPE

The leadership of Hawaiian Tropic is based on brand recognition

Facial make-up containing SPF will not limit growth

Grupo Transbel’s portfolio boosts the growth of direct sellers

CATEGORY DATA

Table 11 Sales of Sun Care by Category: Value 2012-2017
Table 12 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 13 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Sun Care: % Value 2013-2017
Table 15 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 16 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 17 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Baby and Child-Specific Products in Dominican Republic

HEADLINES

PROSPECTS

The birth rate in the country remains low but stable

Baby wipes supports the growth of baby and child-specific products

Nappy/diaper rash treatments gains popularity

COMPETITIVE LANDSCAPE

Johnson & Johnson Dominicana maintains its lead

The distribution of baby and child-specific products is diverse

No new product developments in 2017

CATEGORY DATA

Table 19 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 20 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 21 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 23 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 24 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Dominican Republic

HEADLINES

PROSPECTS

Intimate wipes sees outstanding growth

The preference for bar soap over liquid soap in the country

Bath and shower continues to be dominated by mass products

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads bath and shower with well-established brands

New product developments focus on bar soap and liquid soap

Bath and shower is expected to continue to see growth

CATEGORY DATA

Table 28 Sales of Bath and Shower by Category: Value 2012-2017
Table 29 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 30 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 32 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 33 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Dominican Republic

HEADLINES

PROSPECTS

Premiumisation starts to rise in colour cosmetics

Eye make-up and lip products experience strong performances

A social media presence strengthens brand awareness

COMPETITIVE LANDSCAPE

Direct selling companies dominate, adapting to new trends in the market

International companies struggle for growth

Dynamism through new product development

CATEGORY DATA

Table 36 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 37 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 38 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 40 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Dominican Republic

HEADLINES

PROSPECTS

Modest growth may be an indicator of the maturity of the category

Dominicans prefer deodorant roll-ons

The rising use of deodorants in the country

COMPETITIVE LANDSCAPE

Unilever Caribe has high brand recognition

Avon struggles in deodorants

Low dynamism is reflected in the lack of new product developments

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Dominican Republic

HEADLINES

PROSPECTS

Razors and blades sees the fastest growth, due to their practicality

Depilation is not widespread in the country

Gillette is the main brand in razors and blades

COMPETITIVE LANDSCAPE

Distribuidora Corripio continues to lead depilatories

Direct sellers lose strength in depilatories

Potential economic deceleration could affect growth

CATEGORY DATA

Table 52 Sales of Depilatories by Category: Value 2012-2017
Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Dominican Republic

HEADLINES

PROSPECTS

Mass fragrances dominates

Women’s fragrances see the most dynamism

The dynamism of premium fragrance sets/kits

COMPETITIVE LANDSCAPE

Grupo Transbel leads fragrances

Dynamism through new product developments

Expected good performance for fragrances over the forecast period

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Dominican Republic

HEADLINES

PROSPECTS

Solid growth is based on the popularity of hair care

Salon professional hair care continues to grow in the country

Mass hair care products dominate

COMPETITIVE LANDSCAPE

Distribuidora Corripio remains the leader in hair care

The challenge of informality in hair care

The health and wellness trend impacts hair care

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 71 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Dominican Republic

HEADLINES

PROSPECTS

Increasing purchasing power promotes consumption

Mass beauty and personal care products are the most popular in the country

Mass hair care is the most important category

COMPETITIVE LANDSCAPE

Grupo Transbel remains the leader in mass beauty and personal care

Direct selling continues to have a strong presence

Productos Avon sees a decline in its share

CATEGORY DATA

Table 74 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 75 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 77 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 79 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Dominican Republic

HEADLINES

PROSPECTS

Shifting consumer perceptions promote the development of the category

Men’s toiletries experiences a good performance

Dominican men are letting their facial hair grow

COMPETITIVE LANDSCAPE

Distribuidora Corripio leads with the brand Gillette

Innovation will be key to future success in men’s grooming

CATEGORY DATA

Table 80 Sales of Men’s Grooming by Category: Value 2012-2017
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 84 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Dominican Republic

HEADLINES

PROSPECTS

Concern for oral care in the country is rising

This traditional market is slowly opening up to new products

Toothpaste is the leading product in oral care

COMPETITIVE LANDSCAPE

Colgate-Palmolive DR leads oral care

International brands continue to be preferred by consumers

The presence of private label could increase in the mass segment

CATEGORY DATA

Table 89 Sales of Oral Care by Category: Value 2012-2017
Table 90 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 91 Sales of Toothbrushes by Category: Value 2012-2017
Table 92 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 94 NBO Company Shares of Oral Care: % Value 2013-2017
Table 95 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Dominican Republic

HEADLINES

PROSPECTS

The positive performance of premium products in the country

Fragrances is the most important premium category

Premium skin care and colour cosmetics are dynamic

COMPETITIVE LANDSCAPE

Local companies dominate premium beauty and personal care

Dynamism in the premium segment thanks to launches by international brands

Distribution is focused on specialist stores

CATEGORY DATA

Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Dominican Republic

HEADLINES

PROSPECTS

Brand awareness is increasing in skin care

Facial care boosts the growth of skin care in 2017

The good performance of skin care sets/kits

COMPETITIVE LANDSCAPE

Grupo Transbel targets all group ages with affordable products

A wide variety of price points

Innovation in the category confirms its dynamism

CATEGORY DATA

Table 106 Sales of Skin Care by Category: Value 2012-2017
Table 107 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Dominican Republic

HEADLINES

PROSPECTS

Awareness of the need for protection from UV rays is increasing in the country

Aftersun sees the fastest growth, boosted by demand from tourists

The dominance of mass brands

COMPETITIVE LANDSCAPE

The leadership of Hawaiian Tropic is based on brand recognition

Facial make-up containing SPF will not limit growth

Grupo Transbel’s portfolio boosts the growth of direct sellers

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2012-2017
Table 113 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 115 NBO Company Shares of Sun Care: % Value 2013-2017
Table 116 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 117 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 119 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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