Sales of beauty and personal care continue to rise in the Dominican Republic and are expected to record additional growth over the forecast period. Much of this recent growth in beauty and personal care has resulted from the country’s strong economic performance, which saw GDP grow by 7% in 2018.
Premium beauty and personal care continues to grow in the country, with colour cosmetics and skin care being among the most dynamic categories within the premium segment over the review period. Rising demand in this segment is explained by greater consumer awareness as a result of social media, YouTube, and the growing importance of influencers on younger consumers.
No significant changes or shake-ups were observed over the review period, with the competitive retail environment remaining largely unchanged. The large distributor based in Santo Domingo, Distribuidora Corripio, continued to lead in beauty and personal care in the country thanks to its extensive distribution network throughout the country across multiple retail channels (both traditional and modern) and broad recognition of the brands they carry.
Over the review period, new product launches were seen across several BPC categories, including fragrances (both premium and mass segments), hair care, skin care, and colour cosmetics. Some highlights in fragrances include Grupo Transbel’s Cautivant and Vibranza for women, along with Privé Homme for men, and Avon’s Sensus Casual for men.
BPC is on course to continue growing over the forecast period, with specialised products (especially in skin care) and the premium segment expected to see some of the fastest rates of growth, particularly in colour cosmetics. Other categories that are more mature, such as deodorants and bath and shower (eg bar soap) are poised to slow over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.