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Beauty and Personal Care in
Dominican Republic

Country Report

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Executive Summary

Jun 2019
BPC sees further growth thanks to solid economic performance

Sales of beauty and personal care continue to rise in the Dominican Republic and are expected to record additional growth over the forecast period. Much of this recent growth in beauty and personal care has resulted from the country’s strong economic performance, which saw GDP grow by 7% in 2018.

Demand for premium beauty and personal care on the rise

Premium beauty and personal care continues to grow in the country, with colour cosmetics and skin care being among the most dynamic categories within the premium segment over the review period. Rising demand in this segment is explained by greater consumer awareness as a result of social media, YouTube, and the growing importance of influencers on younger consumers.

Competitive retail landscape remains largely unchanged over review period

No significant changes or shake-ups were observed over the review period, with the competitive retail environment remaining largely unchanged. The large distributor based in Santo Domingo, Distribuidora Corripio, continued to lead in beauty and personal care in the country thanks to its extensive distribution network throughout the country across multiple retail channels (both traditional and modern) and broad recognition of the brands they carry.

New product launches reflect natural trend and premiumisation in BPC

Over the review period, new product launches were seen across several BPC categories, including fragrances (both premium and mass segments), hair care, skin care, and colour cosmetics. Some highlights in fragrances include Grupo Transbel’s Cautivant and Vibranza for women, along with Privé Homme for men, and Avon’s Sensus Casual for men.

BPC growth to remain positive over forecast period

BPC is on course to continue growing over the forecast period, with specialised products (especially in skin care) and the premium segment expected to see some of the fastest rates of growth, particularly in colour cosmetics. Other categories that are more mature, such as deodorants and bath and shower (eg bar soap) are poised to slow over the forecast period.

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Beauty and Personal Care in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free (where applicable):

The Beauty and Personal Care in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Dominican Republic

EXECUTIVE SUMMARY

BPC sees further growth thanks to solid economic performance
Demand for premium beauty and personal care on the rise
Competitive retail landscape remains largely unchanged over review period
New product launches reflect natural trend and premiumisation in BPC
BPC growth to remain positive over forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Oral Care in Dominican Republic

HEADLINES

PROSPECTS

Oral care sees strong growth over review period
Mouthwashes/dental rinses post fastest growth in oral care
Specialised oral care products hold growth opportunities

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues to lead oral care in 2018
Other competitors lag far behind Colgate-Palmolive

CATEGORY DATA

Table 11 Sales of Oral Care by Category: Value 2013-2018
Table 12 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 13 Sales of Toothbrushes by Category: Value 2013-2018
Table 14 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 15 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 16 NBO Company Shares of Oral Care: % Value 2014-2018
Table 17 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 18 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 19 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 21 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Dominican Republic

HEADLINES

PROSPECTS

Demand for premium colour cosmetics on the rise
Additional stand-alone stores poised to expand as consumers seek customised beauty
Premium fragrances still accessible for many

COMPETITIVE LANDSCAPE

Premium BPC players benefit from new products in 2018

CATEGORY DATA

Table 22 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 23 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 25 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Dominican Republic

HEADLINES

PROSPECTS

Specialised skin care products fuel category sales
New products seen in facial care
Stand-alone stores poised to expand over forecast period

COMPETITIVE LANDSCAPE

Grupo Transbel leads skin care
Increasing synergies between skin care and colour cosmetics
Private label sees additional growth in skin care

CATEGORY DATA

Table 28 Sales of Skin Care by Category: Value 2013-2018
Table 29 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Skin Care: % Value 2014-2018
Table 31 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 32 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 33 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Dominican Republic

HEADLINES

PROSPECTS

Tourism sector helps fuel sales of sun care products
New delivery formats and specialised sun care products could spark more interest from local consumers

COMPETITIVE LANDSCAPE

Quisqueya Comercial leads sun care in 2018
Other brands in sun care
Direct selling channel still relevant in sun care

CATEGORY DATA

Table 34 Sales of Sun Care by Category: Value 2013-2018
Table 35 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 36 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 37 NBO Company Shares of Sun Care: % Value 2014-2018
Table 38 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 39 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 40 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Baby and Child-Specific Products in Dominican Republic

HEADLINES

PROSPECTS

Baby and child-specific products continue to perform well
Premium potential in baby and child-specific products?
Nappy (diaper) rash treatments continue to grow

COMPETITIVE LANDSCAPE

Johnson & Johnson leads the category in 2018
Private label sees growth over the review period
Baby and child-specific sun care expands in 2018

CATEGORY DATA

Table 42 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 43 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 44 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 46 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 47 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 48 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 49 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Dominican Republic

HEADLINES

PROSPECTS

Consumers begin migrating to new formats in bath and shower
Intimate wipes continues to grow in 2018

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category in 2018
Unilever ranks a close second in 2018
Resource-heavy multinationals lead to further consolidation

CATEGORY DATA

Table 51 Sales of Bath and Shower by Category: Value 2013-2018
Table 52 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 53 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 54 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 55 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 56 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 57 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 58 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Dominican Republic

HEADLINES

PROSPECTS

Demand for premium cosmetics on the rise as consumers turn to professional lines
Colour cosmetics taps into customised beauty

COMPETITIVE LANDSCAPE

Direct sellers continue to dominate colour cosmetics in 2018

CATEGORY DATA

Table 59 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 60 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 61 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 62 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 63 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 64 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 65 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 66 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Dominican Republic

HEADLINES

PROSPECTS

As category matures, growth slows
Body sprays bring interesting dynamic to category
Category still not ripe for premium lines

COMPETITIVE LANDSCAPE

Unilever continues to lead the category
Direct selling channel remains relevant for deodorants
Private label has yet to emerge in deodorants

CATEGORY DATA

Table 67 Sales of Deodorants by Category: Value 2013-2018
Table 68 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 69 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 70 NBO Company Shares of Deodorants: % Value 2014-2018
Table 71 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 72 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 73 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Dominican Republic

HEADLINES

PROSPECTS

Category remains small overall
Women’s razors and blades and hair removers/bleaches still dominate depilatories

COMPETITIVE LANDSCAPE

Distribuidora Corripio leads category with Gillette
Presence of private label and other brands in women’s razors and blades

CATEGORY DATA

Table 75 Sales of Depilatories by Category: Value 2013-2018
Table 76 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Depilatories: % Value 2014-2018
Table 78 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 79 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 80 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Dominican Republic

HEADLINES

PROSPECTS

New fragrance launches help fuel retail sales in 2018
Unisex offerings fail to take off among consumers

COMPETITIVE LANDSCAPE

Grupo Transbel leads the category in 2018
International brands dominate in fragrances
Few changes in premium fragrances

CATEGORY DATA

Table 81 Sales of Fragrances by Category: Value 2013-2018
Table 82 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Fragrances: % Value 2014-2018
Table 84 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 85 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 86 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 87 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 88 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Dominican Republic

HEADLINES

PROSPECTS

Strong growth in hair care fuelled by natural trend
Premium hair care remains underdeveloped in the country
Opportunities for hair care

COMPETITIVE LANDSCAPE

Distribuidora Corripio CxA leads the pack in 2018
International brands dominate the category

CATEGORY DATA

Table 89 Sales of Hair Care by Category: Value 2013-2018
Table 90 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 91 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 92 NBO Company Shares of Hair Care: % Value 2014-2018
Table 93 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 94 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 95 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Dominican Republic

HEADLINES

PROSPECTS

Hair care leads mass beauty and personal care
Broad range of price points and product options favours mass segment
Deodorants is a mature subcategory

COMPETITIVE LANDSCAPE

Direct sellers lead mass beauty and personal care in 2018
International brands dominate mass beauty and personal care
Private label remains small within mass beauty and personal care

CATEGORY DATA

Table 97 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 98 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 100 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 101 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 102 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Dominican Republic

HEADLINES

PROSPECTS

Demand for men’s grooming and beauty picking up speed
Consumers trading up in razors and blades
More innovation could further drive sales

COMPETITIVE LANDSCAPE

Distribuidora Corripio retains its lead in 2018
Private label sees additional growth over review period

CATEGORY DATA

Table 103 Sales of Men’s Grooming by Category: Value 2013-2018
Table 104 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 105 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 106 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 107 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 108 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 109 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 110 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 111 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023