Beauty and Personal Care in Dominican Republic

Beauty and Personal Care in Dominican Republic

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

The pandemic pulled demand in various directions in 2020

Key distribution channels remained open supporting sales

Rise of social commerce witnessed

RECOVERY AND OPPORTUNITIES

Recovery will be driven by e-commerce in the forecast period

Social media and influencers will be key in driving consumer demand

Chinese brands set to stir up the competition

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity and mandated closures of key channels furthered the declining performance of 2020

Premium skin care continued growing amid the pandemic

The focus of innovation shifted in light of the pandemic

RECOVERY AND OPPORTUNITIES

Recovery will be driven by the return of social occasions and tourism in the forecast period

Innovation needed to adjust the in-store shopping experience to the new normal

Increasing demand for products that treat specific issues

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Exchange rate volatility presented troubles for some players in 2020

Demand was pulled in different directions due to the pandemic

Brand-loyalty persisted in baby and child-specific products

RECOVERY AND OPPORTUNITIES

Positive outlook for the forecast period as parents will continue to prioritise quality purchases for their children

Social media will become an essential tool

Innovation likely to be focused on affordability and packaging

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Hygiene awareness spiked by the pandemic boosted sales in 2020

Public health messages drove demand for “cuaba” bar soap and liquid soap

Smaller players and private label gained growing share

RECOVERY AND OPPORTUNITIES

Slowdown expected in 2021 as frequency of use slows

Opportunities for the development of smaller players and private label

Underdeveloped categories will drive growth in the forecast period

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Face masks dissuaded consumers from wearing certain colour cosmetics in 2020

Resellers began to emerge

A strong social media presence became essential

RECOVERY AND OPPORTUNITIES

Recovery will go hand in hand with loosening restrictions in the forecast period

Adaptations necessary to allow consumers to try out new products before purchase

The role of social media will only strengthen

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negated the need to frequently use deodorants in 2020

Body splashes the winner within deodorants

Direct sellers gained strength in deodorants

RECOVERY AND OPPORTUNITIES

Local brands are expected to drive recovery in the forecast period since they appeal to budget-conscious consumers

Body splashes likely to be a focus area for development

Innovation in deodorant pumps will focus on aroma

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2015-2020
Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 53 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Temporary closure of salons in 2020 benefitted depilatories

Decline could have been worse if not for government intervention in the tourism industry

Depilatory bands received growing consumer interest

RECOVERY AND OPPORTUNITIES

Recovery in the forecast period may be moderated by pricing competition

Depilatories might benefit from a change in the habit of professional salon waxing

Wellness trend will drive the growth of depilatory bands

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2015-2020
Table 57 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Depilatories: % Value 2016-2020
Table 59 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 60 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Lack of social contact during the pandemic dissuaded consumers from purchasing fragrances in 2020

Body splashes increased the competitive pressure on mass fragrances

Travel restrictions may have surprisingly helped premium fragrances

RECOVERY AND OPPORTUNITIES

The recovery of fragrances in the forecast period will be tied to restrictions on social activity

Direct sellers will continue dominating fragrances in the Dominican Republic

Competitive environment set to intensify

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2015-2020
Table 63 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Fragrances: % Value 2016-2020
Table 65 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 68 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Hair care performed well amid the pandemic in 2020 with most growth stemming from core elements

The fall of social commerce supported retail sales of hair care

Local brands made headway in an internationally dominated landscape

RECOVERY AND OPPORTUNITIES

Local brands set to drive recovery in the forecast period

Salon professional hair care may have to adjust to new grooming habits

More payment options needed to expand e-commerce

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2015-2020
Table 71 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 73 NBO Company Shares of Hair Care: % Value 2016-2020
Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Men’s bath and shower was most resilient in the face of the pandemic in 2020

Little benefit seen from the closure of barbershops

Men’s fragrances were worst hit by the pandemic

RECOVERY AND OPPORTUNITIES

“Metrosexual” culture will support growing male consumer interest in personal grooming in the forecast period

Men’s hair care set to be the focus of development

Grooming routines set to be the focus of brand positioning

CATEGORY DATA

Table 81 Sales of Men’s Grooming by Category: Value 2015-2020
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Usage slightly falls amid the pandemic in 2020

Trading-down witnessed amid economic uncertainty

Natural trend continued developing

RECOVERY AND OPPORTUNITIES

More consumers will become aware of the importance of oral hygiene, driving growth in the forecast period

Bundles will attract price-conscious consumers

Dominican consumers will especially be drawn to whitening claims

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

The pandemic pulled skin care performance in various ways in 2020

Promotion limitations due to the pandemic barely impacted sales

Mass skin care fared better amid growing price-sensitivity

RECOVERY AND OPPORTUNITIES

Long-term consumer commitment to the appearance of their skin will drive growth in the forecast period

Online development will remain the key focus of development

Rise in allergies may spur the entrance of dermocosmetics brands

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Loss of inbound tourists due to COVID-19 negatively impacted sales in 2020

Government focus on reopening tourism moderated the decline of sun care

Higher levels of outdoor activity in 2020 limited declining demand

RECOVERY AND OPPORTUNITIES

Growing level of outdoor exercise will support the recovery of sun care in the forecast period

Growth will be closely tied to the recovery of the tourism industry

Opportunity for local brands to develop

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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