Executive Summary

Jun 2019
Growth rates keep positive but slowing in beauty and personal care

Beauty and personal care products in Bolivia showed solid growth in 2018, but value growth of the market slowed down from 2015 to 2018, suggesting a slowdown in the Bolivian economy. This scenario has directly affected the middle class, which comprises the most important consumers of beauty and personal consumption, and this segment is highly susceptible to inflationary growth.

Familiar and basic products are rising in most important beauty and personal care categories

Bolivia has enjoyed a stable economy, which has allowed the country to grow; economic dynamism has resulted in higher incomes for families, which has led to expansion of the middle class; families that were in poverty now enjoy better housing conditions and food. Their consumption of beauty and personal care products has increased as consumers adapt to their new economic situation.

Multinational companies lead beauty and personal care

Multinational companies continued to lead beauty and personal care in Bolivia in 2018. This largely can be attributed to their focus on innovation and on offering an extensive variety of products looking to fulfil the varied demands of many consumers.

Bolivian consumers are open to new concepts and formulations in beauty and personal care

Across beauty and personal care as a whole, the use of natural products prevails in most brands. Ingredients based on fruits, cereals, probiotics and minerals are cross-sectional for most categories, especially in skin care; but hair care proved to be the most innovative category in 2018; launches of new formulations in the complete gamut of shampoo, conditioners and treatments has attracted consumer interest and boosted demand.

Beauty and personal care has promising future in Bolivia

Over 2005-2017, life expectancy in Bolivia increased from 64 to 71 years, a higher average than other countries in the region thanks to the improvement in health services and food for the country’s population. Likewise, government figures also reveal that the female population remains young in the country, with 66% under 35 years old.

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Beauty and Personal Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bolivia for free (where applicable):

The Beauty and Personal Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Bolivia?
  • What are the major brands in Bolivia?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Bolivia

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bath and Shower in Bolivia

HEADLINES

PROSPECTS

Increasing distribution creates rising demand for liquid soap
Bar soap is the most preferred product at shower time in Bolivia
Direct selling is the most important sales channel for intimate hygiene products

COMPETITIVE LANDSCAPE

International brands lead bath and shower
Direct selling to increase sales at a faster rate than other channels

CATEGORY DATA

Table 10 Sales of Bath and Shower by Category: Value 2013-2018
Table 11 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 12 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 14 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 15 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 16 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Deodorants in Bolivia

HEADLINES

PROSPECTS

Deodorants is expanding through innovation and personalisation of products
Price convenience benefits spray deodorants
Expansion of middle class benefits sales of deodorants

COMPETITIVE LANDSCAPE

Unilever Andina positioned first in deodorants thanks to wide portfolio
Procter & Gamble focusses product portfolio on men’s segment

CATEGORY DATA

Table 18 Sales of Deodorants by Category: Value 2013-2018
Table 19 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 20 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 21 NBO Company Shares of Deodorants: % Value 2014-2018
Table 22 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 23 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 24 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Bolivia

HEADLINES

PROSPECTS

Bolivian women are familiar with hair removal
Razors and blades are preferred due to price and availability
More women in the workforce likely to increase sales of depilatories

COMPETITIVE LANDSCAPE

Veet increases sales due to offering a variety of references

CATEGORY DATA

Table 26 Sales of Depilatories by Category: Value 2013-2018
Table 27 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Depilatories: % Value 2014-2018
Table 29 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 30 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 31 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Bolivia

HEADLINES

PROSPECTS

Mass fragrances most represented in sales
Direct selling leads fragrances in Bolivia
Changing lifestyles of Bolivian consumers drive fragrance trends

COMPETITIVE LANDSCAPE

Yanbal leads fragrances by creating brand loyalty
Belcorp’s growth based on strong advertising
Multinational players lead fragrances

CATEGORY DATA

Table 32 Sales of Fragrances by Category: Value 2013-2018
Table 33 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Fragrances: % Value 2014-2018
Table 35 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 36 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 37 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 38 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 39 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Bolivia

HEADLINES

PROSPECTS

Product innovation boosts sales of shampoo and conditioners
Other hair care focusses on specific segments

COMPETITIVE LANDSCAPE

Unilever Andina leads hair care in 2018
International companies enjoy strong presence in hair care
Hair care is concentrated in the mass market

CATEGORY DATA

Table 40 Sales of Hair Care by Category: Value 2013-2018
Table 41 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 42 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 43 NBO Company Shares of Hair Care: % Value 2014-2018
Table 44 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 45 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 46 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 48 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 49 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Bolivia

HEADLINES

PROSPECTS

Consumption of beauty and personal care products increases with expansion of Bolivia’s middle class
Sophistication of mass consumer products drives emerging categories
Familiar products are rising by the hand of domestic players

COMPETITIVE LANDSCAPE

Yanbal Bolivia leads in mass beauty and personal care
Unilever Andina Bolivia leads sales in the traditional channel
Astrix is the most important domestic player

CATEGORY DATA

Table 51 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 52 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 54 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 55 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 56 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Bolivia

HEADLINES

PROSPECTS

Younger men open to male-specific products
Changing lifestyles raise awareness of male-specific products
Premium products remain underdeveloped

COMPETITIVE LANDSCAPE

Procter & Gamble Bolivia is the leading player in men's grooming
Unilever Andina invests in innovation and advertising to push its sales

CATEGORY DATA

Table 57 Sales of Men’s Grooming by Category: Value 2013-2018
Table 58 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 59 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 60 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 61 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 62 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 63 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 64 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 65 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Bolivia

HEADLINES

PROSPECTS

Government extends oral hygiene programme to vulnerable population
Basic oral hygiene is commonly practiced in the country
Oral care products in Bolivia are mainly mass market

COMPETITIVE LANDSCAPE

Colgate-Palmolive buttresses its lead in oral care with strong social responsibility programmes
International companies are leading players in oral care

CATEGORY DATA

Table 66 Sales of Oral Care by Category: Value 2013-2018
Table 67 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 68 Sales of Toothbrushes by Category: Value 2013-2018
Table 69 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 70 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 71 NBO Company Shares of Oral Care: % Value 2014-2018
Table 72 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 73 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 74 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 76 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Bolivia

HEADLINES

PROSPECTS

Middle class has scarcely contributed to growth of premium products
Higher incomes amongst upper class favour growth of premium products
The country is highly susceptible to contraband premium products

COMPETITIVE LANDSCAPE

Cosmet remains the most important retailer in premium products
Perfumería First expands in malls, but especially via online platform
La Riviera is one of the most important retail players in premium products

CATEGORY DATA

Table 77 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 78 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 80 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 81 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 82 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Bolivia

HEADLINES

PROSPECTS

Use of natural ingredients increases across skin care
Skin care products concentrate on mass segment
Facial care products see constant innovation

COMPETITIVE LANDSCAPE

Yanbal Bolivia leads skin care due to consumer loyalty
Belcorp creates consumer awareness with new product developments
International brands lead skin care

CATEGORY DATA

Table 83 Sales of Skin Care by Category: Value 2013-2018
Table 84 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Skin Care: % Value 2014-2018
Table 86 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 87 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 88 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Bolivia

HEADLINES

PROSPECTS

Government increases consumer awareness of need for sun protection
Sun protection is the dominant product in sun care
Innovative formats of sun protection increasing across brands

COMPETITIVE LANDSCAPE

Beiersdorf Bolivia leads sun care in 2018
Alta Estética offers several sun protection options
Yanbal Bolivia has the highest SPF product on the market

CATEGORY DATA

Table 89 Sales of Sun Care by Category: Value 2013-2018
Table 90 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 91 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 92 NBO Company Shares of Sun Care: % Value 2014-2018
Table 93 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 94 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 95 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Baby and Child-Specific Products in Bolivia

HEADLINES

PROSPECTS

Bolivian mothers starting to adopt products with natural ingredients in spite of long tradition of using home-made solutions
Baby care products expanding focus to mass markets
Sun care awareness amongst parents is rising

COMPETITIVE LANDSCAPE

Johnson & Johnson supports sales with promotional activities at points of sale
International brands lead baby care

CATEGORY DATA

Table 97 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 98 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 99 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 100 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 101 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 102 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 103 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 104 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 105 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Bolivia

HEADLINES

PROSPECTS

As women’s lifestyles change, colour cosmetics evolves to meet various needs
Major trends include innovation in easy application and long-lasting results
Price competitiveness is the main threat to value growth of colour cosmetics in coming years

COMPETITIVE LANDSCAPE

Yanbal leads colour cosmetics with a long history of direct selling
Belcorp consolidates its presence with social responsibility
Colour cosmetics driven by expansion of traditional brands and new player entry

CATEGORY DATA

Table 106 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 107 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 108 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 109 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 110 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 111 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 112 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 113 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023