Beauty and personal care products in Bolivia showed solid growth in 2018, but value growth of the market slowed down from 2015 to 2018, suggesting a slowdown in the Bolivian economy. This scenario has directly affected the middle class, which comprises the most important consumers of beauty and personal consumption, and this segment is highly susceptible to inflationary growth.
Bolivia has enjoyed a stable economy, which has allowed the country to grow; economic dynamism has resulted in higher incomes for families, which has led to expansion of the middle class; families that were in poverty now enjoy better housing conditions and food. Their consumption of beauty and personal care products has increased as consumers adapt to their new economic situation.
Multinational companies continued to lead beauty and personal care in Bolivia in 2018. This largely can be attributed to their focus on innovation and on offering an extensive variety of products looking to fulfil the varied demands of many consumers.
Across beauty and personal care as a whole, the use of natural products prevails in most brands. Ingredients based on fruits, cereals, probiotics and minerals are cross-sectional for most categories, especially in skin care; but hair care proved to be the most innovative category in 2018; launches of new formulations in the complete gamut of shampoo, conditioners and treatments has attracted consumer interest and boosted demand.
Over 2005-2017, life expectancy in Bolivia increased from 64 to 71 years, a higher average than other countries in the region thanks to the improvement in health services and food for the country’s population. Likewise, government figures also reveal that the female population remains young in the country, with 66% under 35 years old.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bolivia for free (where applicable):
The Beauty and Personal Care in Bolivia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.