Beauty and Personal Care in Bolivia

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Bolivia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Bolivia?
  • Which are the leading brands in Bolivia?
  • How are products distributed in Bolivia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Bolivia

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 7 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Bolivia

KEY DATA FINDINGS

Return to school and leisure activities drives recovery in baby and child-specific products
Bellcos Bolivia expands portfolio with new Arrurrú Naturals brand
Industrias Luri Srl launches new Juicy mass brand targeting teenagers
Bolivian families switch to value brands
Kimberly Clark Bolivia to support sales growth over forecast period.
Innovation central to future growth
Table 8 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 9 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 10 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 11 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 12 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 13 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 14 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 15 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 16 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Bolivia

KEY DATA FINDINGS

Bath and shower products decrease sales reflected on leader categories sales
Brand loyalty weakens in bar soap as price competition intensifies
Illicit trade negatively impacts sales of bar soap
Hand sanitisers lose appeal
Innovation in body wash/shower gel to drive growth
New players aim to develop intimate washes
Table 17 Sales of Bath and Shower by Category: Value 2017-2022
Table 18 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 19 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 20 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 21 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 22 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 24 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Bolivia

KEY DATA FINDINGS

Sensory experience of colour cosmetics gains relevance as consumers head back in-store
Eye make-up remains core area of growth
Social networks become a key channel to drive brand awareness
Vegan colour cosmetics to expand in mass segment
Facemasks restrict growth of lip products
Colour cosmetics to expand with modern retail developments
Table 25 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 26 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 27 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 28 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 29 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 31 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 32 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027

Deodorants in Bolivia

KEY DATA FINDINGS

Deodorants return to positive value growth after two years of falling sales
Companex Bolivia SA leverages promotional activities to compete against illicit products
Unilever Andina Bolivia continues to lead deodorants category
Product innovations to drive sales performance
Deodorants with added-value properties will add dynamism to category performance
More products to be promoted on social networks
Table 34 Sales of Deodorants by Category: Value 2017-2022
Table 35 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 36 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Deodorants: % Value 2018-2022
Table 38 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 39 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 40 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Bolivia

KEY DATA FINDINGS

Depilatories continues to recover from pandemic
Millefiori brand launches in Bolivia
Razors and blades compete heavily on price
Razors and blades remain principal growth driver
Innovations expected to in hair removers and bleaches
Home depilatory routines will continue supported by product innovations
Table 42 Sales of Depilatories by Category: Value 2017-2022
Table 43 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Depilatories: % Value 2018-2022
Table 45 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 46 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 47 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Bolivia

KEY DATA FINDINGS

Fragrances continues sales recovery in 2022
Yanbal Bolivia SA continues to lead fragrances
Corporación Belcorp Bolivia pushes Cyzone brand with new natural fragrance
Promising growth ahead for fragrances
Technology to play a key role in category development
Perfumería First makes shifts into e-commerce with other players expected to follow
Table 48 Sales of Fragrances by Category: Value 2017-2022
Table 49 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Fragrances: % Value 2018-2022
Table 51 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 52 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 53 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 54 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 55 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Bolivia

KEY DATA FINDINGS

Hair care bounces back after two years of contraction
Low-price brands support marginal recovery in colourants
Tio Nacho extends promotional activities year round
Beauty training centres support evolution of value professional hair care brands
Imported brands to drive sales with new formulations
Natural look emerges driving sales of wax styling agents
Table 56 Sales of Hair Care by Category: Value 2017-2022
Table 57 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 58 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 59 NBO Company Shares of Hair Care: % Value 2018-2022
Table 60 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 61 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 62 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 64 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Bolivia

KEY DATA FINDINGS

Men’s grooming starts to recover sales after two years of decline
Brands roll out multi-purpose products
Companex Bolivia remains the leading company in razors and blades
New players expected to push sales of men’s shaving products
Cosmet stores expand premium men’s hair care range
Choice of men’s premium skin care brands to expand as greater focus is placed on skin care
Table 67 Sales of Men’s Grooming by Category: Value 2017-2022
Table 68 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 71 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 72 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 74 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 75 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Bolivia

KEY DATA FINDINGS

Toothpaste growth slows as consumers switch to cheaper products
Colgate-Palmolive Bolivia Ltda continues to lead in oral care
New developments in dental floss stimulates category growth
Price sensitivity to remain an issue in forecast period
Sustainability focus in oral care still underdeveloped
Potential for new players despite concentration at top end
Table 76 Sales of Oral Care by Category: Value 2017-2022
Table 77 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 78 Sales of Toothbrushes by Category: Value 2017-2022
Table 79 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 81 NBO Company Shares of Oral Care: % Value 2018-2022
Table 82 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 83 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 85 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Bolivia

KEY DATA FINDINGS

Skin care achieves positive growth as consumption recovers
Domestic players diversify into skin care
Hygiene routines drive innovations in hand care
Dermocosmetics niche has growth potential
New skin care products to drive sales
Hyaluronic acid expected to remain a key component in skin formulations
Table 87 Sales of Skin Care by Category: Value 2017-2022
Table 88 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Skin Care: % Value 2018-2022
Table 90 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 91 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 92 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Bolivia

KEY DATA FINDINGS

Sun care increases sales as consumers travel more post-pandemic
Facial sun care innovations target specific audiences
Direct selling companies continue to lead in sun care
Manufacturers expected to focus on frugal consumer needs
Dermocosmetic brands expand into premium sun care segment
New premium sun care brand elevates product quality and targets professionals
Table 93 Sales of Sun Care by Category: Value 2017-2022
Table 94 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 95 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 96 NBO Company Shares of Sun Care: % Value 2018-2022
Table 97 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 98 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 99 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Bolivia

KEY DATA FINDINGS

In-store sampling and trials nurture recovery in premium segment
Travelling abroad slows down premium product sales
Dermocosmetics sales rise in premium segment
Men’s grooming to expand in premium segment
Online sales to bolster overall premium sales
Macroeconomic uncertainty suggests further inflationary pressure on premium prices
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Bolivia

KEY DATA FINDINGS

Mass beauty and personal care continues to lead in Bolivia
Traditional channel is most relevant for mass products
Direct selling still relevant through constant innovations
Vegan products predicted to excel in mass segment
Beauty specialist retailers expand into mass segment
Prices should remain low as competition continues with smuggled products
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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