Beauty and Personal Care in Bolivia
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Bolivia
Sales of sun protection pushed by consumers being able to go back to outdoor activities
Specific skin care products for children increase sales based on major visits to stores
Baby and child-specific hair care sales increase as consumers return to stores and brands give convenience to consumers
Sales of specific sun care products for children expected to keep increasing in the forecast period
Sales of baby and child-specific products are expected to rise among middle and high socioeconomic segments
The return to school for vaccinated children is expected to increase sales of baby and child-specific products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Bolivia
Hand sanitisers sees huge sales drop due to a change to convenience products
Consumers’ cleaning routines remain high on a per capita basis based on prevention
Smuggling has a negative effect on sales of bar soap
Shower gel in mass products is expected to increase sales slightly in the forecast period
Players in bath additives and shower gel are expected to keep innovating in premium products
Major new product developments in liquid soap expected to raise sales
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Bolivia
Eye make-up presents major growth rates in colour cosmetics
Facial make-up sales are recovering but remain low on a per capita basis
Lip products experience only slight growth in sales remaining last in recovery rates among all colour cosmetics
Innovations in eye make-up will keep pushing sales in the forecast period
Powder products will achieve increased sales by means of product innovation
Resumption of out-of-home and social activities will push sales of lip products
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 32 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 33 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 34 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Bolivia
Smuggling of cheaper products impacts sales of deodorants in 2021
Less impacted by smuggling, direct selling gains share in deodorants
Sales of Axe deodorant brand decrease among younger consumers due to smuggled products
Deodorants in cream format and in small package presentations are expected to keep increasing in sales during the forecast period
Companies expected to continue innovating to push sales of deodorants
Direct selling will push its sales by innovation in its portfolio of deodorants
Table 35 Sales of Deodorants by Category: Value 2016-2021
Table 36 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 37 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 38 NBO Company Shares of Deodorants: % Value 2017-2021
Table 39 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 40 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 41 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 42 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Bolivia
Consumers regain concern about the appearance of their skin in out-of-home activities and return to beauty salons and spas for hair removal routines
Women’s pre-shave product sales keep decreasing during 2021
Women’s razors and blades shows a recovery in 2021 as women return to out-of-home activities
Easy-use products for consumers will push sales of depilatories in the forecast period
Consumers will prioritise convenience in pre-shave products to save money
Innovation and low prices will support sales of women’s razors and blades
Table 43 Sales of Depilatories by Category: Value 2016-2021
Table 44 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Depilatories: % Value 2017-2021
Table 46 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 47 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 48 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Bolivia
Mass fragrances sales pushed by consumers’ increased social activities and companies’ innovations
Need for indulgence pushes sales of premium fragrances
Companies in fragrances increase consumer awareness with innovative products
Direct selling companies are expected to keep leading sales of mass fragrances
Natura expected to innovate in terms of packaging and new fragrances to push sales
Shortage of packaging components is a threat to fragrances’ growth in the forecast period
Table 49 Sales of Fragrances by Category: Value 2016-2021
Table 50 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Fragrances: % Value 2017-2021
Table 52 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 53 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 55 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 56 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Bolivia
Smuggling increases widely and keeps hair care sales growth rates negative
Hair salons recover the majority of sales of salon professional hair care due to consumers’ need for indulgence
Styling agents shows a good start to recovery in 2021
Natura expected to keep expanding with new vegan hair care products
Colourants expected to increase sales slightly by consumers looking for indulgence
Hair care players expected to keep innovating to push sales
Table 57 Sales of Hair Care by Category: Value 2016-2021
Table 58 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 59 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 60 NBO Company Shares of Hair Care: % Value 2017-2021
Table 61 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 62 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 63 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 64 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 65 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 66 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 67 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Bolivia
Smuggling decelerates the sales growth of men’s shaving during 2021
Recovery of shower gel products remains within the higher socioeconomic segment
Companex Bolivia remains the leading company in razors and blades
New players expected to push sales of men’s shaving products
Smuggling expected to keep slowing growth rates of men’s deodorants and men’s hair care
Skin care products expected to see slight sales growth in the forecast period
Table 68 Sales of Men’s Grooming by Category: Value 2016-2021
Table 69 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 70 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 71 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 72 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 73 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 74 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 75 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 76 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Bolivia
Toothpaste sees only a slight increase in sales in 2021 due to the increase in smuggling
Sales of mouthwashes/dental rinses keep increasing as a result of preventive care
Aim for COVID-19 prevention pushes sales of toothbrushes
New players expected to increase sales of toothpaste in the forecast period
Dulcifarma Srl increases its portfolio of standard products in oral care
Innovation expected to push sales of toothbrushes in the forecast period
Table 77 Sales of Oral Care by Category: Value 2016-2021
Table 78 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 79 Sales of Toothbrushes by Category: Value 2016-2021
Table 80 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 81 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 82 NBO Company Shares of Oral Care: % Value 2017-2021
Table 83 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 84 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 85 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 86 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Bolivia
Sales of face masks continue to increase pushed by consumers seeking indulgence at home
Masstige products expanded by the entrance of new brands
Body moisturising routines keep people relaxed in stressful times
Dermocosmetic products expected to keep increasing at premium skin care.
Multi-benefit sun care products to cannibalise skin care’s potential
Clean and vegan products are expected to gain increased consumer awareness
Table 88 Sales of Skin Care by Category: Value 2016-2021
Table 89 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Skin Care: % Value 2017-2021
Table 91 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 92 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Bolivia
Sun care shows recovery during 2021 but not enough to reach 2019 sales levels
Premium products in sun protection expand to new channels to increase sales
With consumers returning to their social lives, the look of their skin becomes relevant
Advertisement and innovation will push sales of sun protection in the forecast period
Premium products in sun protection expected to increase by expansion of brands
Consumer awareness of skin damage from the sun’s rays is expected to keep increasing sales of sun care
Table 94 Sales of Sun Care by Category: Value 2016-2021
Table 95 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 97 NBO Company Shares of Sun Care: % Value 2017-2021
Table 98 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 99 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Bolivia
Parapharmacies keep expanding sales of premium products
E-commerce remains an important channel for sales of premium products
Cosmet beauty specialist retailer keeps innovating to push sales of premium products
Parapharmacies expected to keep expanding sales of premium beauty and personal care products
Beauty specialist retailers will keep increasing sales thanks to consumers that stay in the country and delay travelling abroad
Innovation expected to keep increasing sales of premium products
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Bolivia
Domestic players join together in promotional activities to create consumer awareness
Players develop small packages at low disbursement to push sales
Sales of skin care and sun care rise due to product innovation
Smuggled products to have a major negative effect on sales of mass beauty and personal care products
Consumers will remain cautious in their spending
Direct selling will keep innovating to push sales of mass beauty and personal care
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026