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Learn moreJul 2020
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Like many other markets, COVID-19 is set to have a significant impact on sales of beauty and personal care in 2020. The extreme response required to reduce transmission of the virus in the form of lockdown stimulated a dramatic change in consumer purchasing behaviour, as fear and uncertainty led to an initial prioritisation of food and products in the fulfilment of daily needs in the early half of 2020.
As of 10 May 2020, Morocco had seen around 190 deaths due to COVID-19 and 6,100 cases. A lockdown in Morocco was introduced on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits.
During 2019, Moroccans tended to seek quality and safety before affordability when considering beauty and personal care products. This consideration led to an increasing shift to premium brands with proven efficacy, especially among young middle-income urban dwellers with increasing disposable incomes.
Thanks to astute business strategies and modern marketing activities, L’Oréal Maroc retained first spot in beauty and personal care in Morocco in 2019. The company continuously invests in product innovation, its distribution network and in communication strategies.
Economic uncertainty as well as fears around virus transmission are expected to result in a slowdown in value sales at constant 2019 prices over the remainder of the forecast period. While recovery is likely in some categories from 2021 onwards, the majority of consumers will experience considerable price sensitivity and reduce their spending on beauty and personal care products overall.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free (where applicable):
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.