Beauty and Personal Care in Lithuania

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Lithuania?
  • Which are the leading brands in Lithuania?
  • How are products distributed in Lithuania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Lithuania

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Lithuania

KEY DATA FINDINGS

Steady growth as many categories remain vital for cleaning, care, and medicative purposes
Baby wipes and skin care remain the largest product areas
Multinational players continue to dominate sales
Interest in products designed specifically for babies and children to continue developing
Parents to increasingly seek high-quality, natural products
Local manufacturers of premium skin care are branching out into baby and child-specific products
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Lithuania

KEY DATA FINDINGS

Increased desire for cleanliness continues to boost sales of bath and shower products in 2021
Price inflation and premiumisation boost value sales growth
Category sales strongly stimulated by price promotions across retailers
Bath and shower retail value sales set to stagnate as product area reaches saturation
Biok to compete against private label by focusing on naturalness trend
Increasing share expected for chemists/pharmacists due to wide range of functional products
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Lithuania

KEY DATA FINDINGS

Face masks continued to negatively affect colour cosmetics
Eye make-up more resilient due to being visible when wearing masks
BB/CC creams perform best within facial make-up thanks to light, natural appearance
Colourful make-up trends set to support category recovery while inflation might stifle growth
Premiumisation of category to accelerate as affluent consumers saved money during lockdown
New product development in emerging categories expected
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Lithuania

KEY DATA FINDINGS

Deodorant use increases as social conditions return to normal in 2021
Strong growth for e-commerce as consumers turn online for higher-quality products
Natural deodorants are gaining in popularity
New product development to centre around sustainability and naturalness
Interest in premium natural deodorants creates opportunities for smaller players to emerge
New packaging for Margarita to support brand’s higher-quality image
Table 39 Sales of Deodorants by Category: Value 2016-2021
Table 40 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Deodorants: % Value 2017-2021
Table 43 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Lithuania

KEY DATA FINDINGS

Small increase in depilatories as pandemic-related restrictions are lifted and social conditions return to normal
Women’s pre-shave struggles to make headway as women consider such products unnecessary
Stable competitive landscape with minimal ranking movement
Greater fragmentation expected as consumers seek alternative treatments online
Women’s razors and blades to remain most popular despite increasing concerns over sustainability
Avon’s withdrawal from women’s pre-shave leaves the category wide open
Table 48 Sales of Depilatories by Category: Value 2016-2021
Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Depilatories: % Value 2017-2021
Table 51 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 52 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Lithuania

KEY DATA FINDINGS

Fragrances fails to recover in 2021 as consumers do not feel the need to replenish their stock
Strong shift towards e-commerce as consumers increasingly shop from home
Premium fragrances fares better than mass fragrances as affluent consumers can continue spending
Consumer sophistication and increasing purchasing power will drive sales of premium fragrances
New product development expected in premium fragrances as upper-income consumers continue to try new scents
Fast fashion brands are branching out into fragrances
Table 54 Sales of Fragrances by Category: Value 2016-2021
Table 55 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Fragrances: % Value 2017-2021
Table 57 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 60 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Lithuania

KEY DATA FINDINGS

Consumers continued essential hair health treatments at home, boosting sales for hair loss treatments and conditioners and treatments
Salon professional hair care continued to grow as affluent consumers continued to spend to ensure hair health
Local players launch salon professional hair care lines
Increasing polarisation in hair care between salon professional hair care on the one hand and premium private label products on the other
Naturalness and sustainability trends to gain momentum as health and environmental awareness grows
New product launches expected as local players increase presence in hair care
Table 62 Sales of Hair Care by Category: Value 2016-2021
Table 63 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 65 NBO Company Shares of Hair Care: % Value 2017-2021
Table 66 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 70 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Lithuania

KEY DATA FINDINGS

Easing of pandemic-related restrictions boosts demand for men’s grooming
Men’s shaving negatively affected by the beard trend
Fragrances sales continue to decline as men have fewer occasions to wear such products to
Short-lived recovery expected for men’s shaving as the popularity of barber shops will create competition
Further brand partnerships expected as producers try to reignite men’s interest in grooming products
Innovations that target specific problems expected to boost presence of mid-priced and premium brands in men’s grooming
Table 73 Sales of Men’s Grooming by Category: Value 2016-2021
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 77 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Lithuania

KEY DATA FINDINGS

As social conditions return to normal, consumers resume dental routines in a more diligent manner, benefiting retail sales of oral care products
Local oral care habits benefit manual toothbrushes and toothpaste, while power toothbrushes and mouthwashes/dental rinses lag behind
Limited presence of local brands in oral care, except Ecodenta
Quick recovery expected for electric toothbrushes as consumers strive to maintain better oral health
Teeth whiteners to continue to increase as interest in aesthetics continues to grow
Sustainability expected to increasingly influence new product development
Table 82 Sales of Oral Care by Category: Value 2016-2021
Table 83 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 84 Sales of Toothbrushes by Category: Value 2016-2021
Table 85 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 87 NBO Company Shares of Oral Care: % Value 2017-2021
Table 88 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 89 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Lithuania

KEY DATA FINDINGS

Consumers maintain at-home skin care routines formed earlier in the pandemic, benefiting sales of pampering skin care products
Anti-angers is one of the best performing categories, benefiting from a growing consumer base
Strong performance from trustworthy, credible local brands as consumers turn to brands with specific health claims
Increasing awareness about skin health will drive growth in skin care
Players to increasingly incorporate vitamin C into formulae as it grows in popularity
Margarita set for strong growth through emphasis on its local heritage
Table 93 Sales of Skin Care by Category: Value 2016-2021
Table 94 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 95 NBO Company Shares of Skin Care: % Value 2017-2021
Table 96 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 98 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Lithuania

KEY DATA FINDINGS

Lifting of travel restrictions boosts demand for sun care products
Sun protection dominates, while increasing awareness of the benefits of aftersun products leads to value growth
While multinational companies dominate, more and more local players are actively developing their own sun care lines
Increasing awareness of harmful effects of sun set to boost category recovery
Clean beauty trend set to influence sun care
Self-tanning likely to struggle as more consumers embrace a more natural look
Table 100 Sales of Sun Care by Category: Value 2016-2021
Table 101 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 103 NBO Company Shares of Sun Care: % Value 2017-2021
Table 104 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 106 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Lithuania

KEY DATA FINDINGS

Premium beauty and personal care benefits from home spa and pampering trend
Extended time at home leads to increased interest in pampering beauty routines
Demand for colour cosmetics recovers as pandemic-related restrictions are eased and social conditions return to normal
Premiumisation to continue as consumers increasingly seek new, unique experiences
Local premium brands to increase share in category
MATH expected to see growth as it focuses on its minimalist concept
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Lithuania

KEY DATA FINDINGS

Store closures and price promotions stifle retail value sales growth in 2021
Consumer unwillingness to pay a high price for everyday bath and shower products favours mass brands and private label
Retailers compete for consumer attention through strong price discounts
Mass segment accounts for the larger share of beauty and personal care products sales, and this is anticipated to remain in the forecast period
Naturalness expected to be key theme for category players
Local players set for growth as consumers increasingly opt for domestic products
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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