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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Portugal

122 pages, May 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales supported by the country’s ongoing economic recovery

Beauty and personal care in Portugal recorded solid current value growth in 2017. The market continued to benefit from the country’s ongoing economic recovery following a significant financial crisis.

Younger generations particularly aware of beauty and personal care products

Younger generations in Portugal are particularly aware of beauty and personal care products. Firstly, thanks to the popularity of social media, beauty blogs and selfies, younger consumers are paying ever more attention to their appearance and image.

L’Oréal leads a fragmented market

Mass beauty and personal care covers very different categories, with each requiring specific knowhow. Consequently, nearly every category is led by a different player, with this resulting in a highly fragmented competitive landscape.

Market set to record further steady growth over the forecast period

Portugal is expected to record further GDP growth over the forecast period despite some risk of instability. Falling unemployment and rising disposable incomes are anticipated to boost consumer confidence.

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Samples

Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Beauty and Personal Care in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Portugal?
What are the major brands in Portugal?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Request more information

Beauty and Personal Care in Portugal

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Portugal

HEADLINES

PROSPECTS

Category growth driven by the economic recovery

Baby and child-specific toiletries expected to be one of the most dynamic categories

Grocery retailers and health and beauty specialists likely to remain the most important distribution channels

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson remain the leading players

Manufacturers expected to upgrade their offers

Leading players set to invest in better communication with consumers

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Portugal

HEADLINES

PROSPECTS

Stronger economic climate expected to have a positive impact on sales

Bath and shower set to witness further sophistication

Consumers likely to prioritise convenience while also seeking products with a more natural positioning

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins continues to lead bath and shower

2016/2017 witnesses numerous new product launches

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Portugal

HEADLINES

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

Millennials show more interest in the category than their mothers

Interest in natural, organic and cruelty-free colour cosmetics is rising

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Mass brand manufacturers open flagship stores and expand their outlet networks

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Portugal

HEADLINES

PROSPECTS

Deodorants considered an essential part of consumers’ daily hygiene routines

Sprays and roll-ons to remain the most popular formats

Increasing awareness of potentially dangerous ingredients

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins remains the clear leader in deodorants

Deodorants remains a concentrated category despite the presence of many players

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Portugal

HEADLINES

PROSPECTS

Growing popularity of salons impacts sales of depilatories

Women’s razors and blades likely to remain one of the most dynamic categories

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads depilatories

Procter & Gamble leads women’s razors and blades

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Portugal

HEADLINES

PROSPECTS

Economic recovery supports sales of fragrances

Category still has room for niche products

COMPETITIVE LANDSCAPE

L’Oréal continues to lead fragrances

Strong brand image the key to success in fragrances

Greater sophistication expected in the mass segment

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Portugal

HEADLINES

PROSPECTS

Hair care set to record further positive value growth over the forecast period

Value sales to be supported by premiumisation

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player in hair care

Hair care remains a highly competitive category

Private label is losing ground

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Portugal

HEADLINES

PROSPECTS

Mass beauty and personal care registers solid current value growth in 2017

Mass fragrances and colour cosmetics expected to drive future sales

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

Mass beauty and personal care remains a highly fragmented category

CATEGORY DATA

Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Portugal

HEADLINES

PROSPECTS

Men’s grooming set to grow further over the forecast period

Men’s fragrances and men’s skin care expected to drive value growth

Men’s grooming not yet fulfilling its potential in Portugal

COMPETITIVE LANDSCAPE

Procter & Gamble remains the clear category leader

Men’s grooming remains a very fragmented category

CATEGORY DATA

Table 87 Sales of Men’s Grooming by Category: Value 2012-2017
Table 88 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 90 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 91 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 92 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 93 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 94 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 95 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Portugal

HEADLINES

PROSPECTS

Oral care records a stronger performance in 2017

Electric toothbrushes to benefit from consumers trading up

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead oral care

Oral care witnessing a low level of innovation

CATEGORY DATA

Table 96 Sales of Oral Care by Category: Value 2012-2017
Table 97 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 98 Sales of Toothbrushes by Category: Value 2012-2017
Table 99 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 100 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 101 NBO Company Shares of Oral Care: % Value 2013-2017
Table 102 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 103 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 104 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 105 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 106 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 108 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Portugal

HEADLINES

PROSPECTS

Economic recovery supports sales of premium offerings

Premium adult sun care expected to perform particularly well

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in premium beauty and personal care

Brand image the key to success in premium beauty and personal care

CATEGORY DATA

Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Portugal

HEADLINES

PROSPECTS

Skin care expected to grow further over the forecast period

Sales driven by increasing awareness of the need for proper facial care

Facial cleansers expected to continue to perform well

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

Innovation remains constant in skin care

CATEGORY DATA

Table 115 Sales of Skin Care by Category: Value 2012-2017
Table 116 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 117 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 122 NBO Company Shares of Skin Care: % Value 2013-2017
Table 123 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 124 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 125 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 126 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 128 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 129 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Portugal

HEADLINES

PROSPECTS

Sun care benefits from rising awareness of the risks associated with exposure to the sun

Rising tourism to support sun care sales

COMPETITIVE LANDSCAPE

L'Oréal remains the clear category leader

Sun care expected to witness further premiumisation

CATEGORY DATA

Table 131 Sales of Sun Care by Category: Value 2012-2017
Table 132 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 133 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 134 NBO Company Shares of Sun Care: % Value 2013-2017
Table 135 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 136 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 137 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 138 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 139 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in Portugal

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

SOURCES

Baby and Child-Specific Products in Portugal

HEADLINES

PROSPECTS

Category growth driven by the economic recovery

Baby and child-specific toiletries expected to be one of the most dynamic categories

Grocery retailers and health and beauty specialists likely to remain the most important distribution channels

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson remain the leading players

Manufacturers expected to upgrade their offers

Leading players set to invest in better communication with consumers

CATEGORY DATA

Bath and Shower in Portugal

HEADLINES

PROSPECTS

Stronger economic climate expected to have a positive impact on sales

Bath and shower set to witness further sophistication

Consumers likely to prioritise convenience while also seeking products with a more natural positioning

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins continues to lead bath and shower

2016/2017 witnesses numerous new product launches

CATEGORY DATA

Colour Cosmetics in Portugal

HEADLINES

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

Millennials show more interest in the category than their mothers

Interest in natural, organic and cruelty-free colour cosmetics is rising

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Mass brand manufacturers open flagship stores and expand their outlet networks

CATEGORY DATA

Deodorants in Portugal

HEADLINES

PROSPECTS

Deodorants considered an essential part of consumers’ daily hygiene routines

Sprays and roll-ons to remain the most popular formats

Increasing awareness of potentially dangerous ingredients

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins remains the clear leader in deodorants

Deodorants remains a concentrated category despite the presence of many players

CATEGORY DATA

Depilatories in Portugal

HEADLINES

PROSPECTS

Growing popularity of salons impacts sales of depilatories

Women’s razors and blades likely to remain one of the most dynamic categories

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads depilatories

Procter & Gamble leads women’s razors and blades

CATEGORY DATA

Fragrances in Portugal

HEADLINES

PROSPECTS

Economic recovery supports sales of fragrances

Category still has room for niche products

COMPETITIVE LANDSCAPE