The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The COVID-19 pandemic is slowing sales growth in beauty and personal care in 2020 as consumers respond to lockdown by streamlining their beauty routines and reviewing their priorities. The focus is shifting away from aesthetics towards hygiene, with products aimed at cultivating a groomed appearance for work or a bold appearance for social events falling back while basic hygiene and antibacterial products are seeing booming sales.
At the start of the pandemic, large gatherings were banned from 2 March. This was followed by the country going into lockdown and travel being restricted from 13 March, with non-essential services stopped and schools closed from 18 March.
2019 saw strong growth in beauty and personal care, driven by economic recovery following the economic crisis of the 2010s. This led to dynamic growth in the relatively small segment of premium beauty and personal care, as some consumers resumed their earlier spending patterns and returned to prestige brands, but also led to healthy growth in the mass market, which enjoyed high levels of innovation and a proliferation of affordable value added products.
L’Oréal continued to lead the beauty and personal care market in 2019 by a significant margin, due to its wide presence across the market and its leadership in key product areas such as colour cosmetics, hair care, sun care and skin care. Its leadership was also predicated on a broad brand portfolio spanning all price positionings, with brands such as Garnier, Maybelline and Botanics among its mass brands, dermocosmetic brands such as Vichy, Biotherm and La Roche Posay, and prestige brands such as Lancôme, Giorgio Armani and Kerastase.
2020 is expected to prove a challenging year for beauty and personal care, as consumers refine their grooming routines and reduce spending on unnecessary products due to the impact of lockdown. However, recovery is expected to be evident from as early as 2021.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Portugal for free (where applicable):
The Beauty and Personal Care in Portugal market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.