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Learn moreJul 2020
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Taiwan’s management of COVID-19 has been less severe than in many other markets and as such the impact of its actions have been less profound on beauty and personal care. Although consumers have not been put into lockdown they have nonetheless followed advice to exercise caution and to limit their non-essential activities.
As of 13 May 2020, Taiwan had seen seven deaths due to COVID-19 and 440 cases. The government in Taiwan has not introduced any lockdowns to date.
There were a number of key trends seen to be influencing beauty and personal care in Taiwan in 2019. Firstly, with incomes rising consumers started to focus on more than just the price with premium products taking share from mass ones in most categories.
The online channel is becoming increasingly important in Taiwan and not just in terms of the expansion of e-commerce, but also in terms of marketing. On top of this there was a surge in the online-to-offline channel towards the end of the review period whereby consumers research products on the internet before purchasing them in-store.
Beauty and personal care in Taiwan is projected to see steady if unspectacular growth over the forecast period in current value terms. Consumers are becoming increasingly informed about a wide range of products and are keen to adopt more advanced make-up and skin care routines in order to achieve the looks of their favourite celebrities and influencers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Taiwan for free (where applicable):
The Beauty and Personal Care in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.