The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 is expected to have a negative impact on beauty and personal care overall in 2020. The lockdown in the country is having a strong negative impact on particular categories, whilst rising concerns about the effect of the pandemic on the economy are also more widely hampering growth .
As of 10 May 2020, Mexico had seen around 3,500 deaths due to COVID-19 and 35,000 cases. The Mexican government announced nationwide restrictions on non-essential economic activities in most municipalities on 30 March, which took effect the following day, with the population urged to stay at home, where possible.
Although beauty and personal care continued to see current value growth in 2019, this was at the lowest rate seen in the review period. The slowdown was mainly due to the challenging environment, with virtual stagnation in the economy.
Unilever de México remained the leading player in beauty and personal care in Mexico in value terms in 2019, and was the only player to hold a double-digit value share. The company follows a mass multi-brand strategy, which allows it to reach different target consumer groups, and to have a presence in several categories, including bath and shower, deodorants and skin care, amongst others.
COVID-19 is only expected to have a significant direct negative impact on demand for beauty and personal care products in 2020. The categories which are expected to see the worst impact in 2020, namely fragrances, colour cosmetics and sun care, are also expected to take the longest to recover.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Mexico for free (where applicable):
The Beauty and Personal Care in Mexico market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.