Beauty and Personal Care in Mexico

Beauty and Personal Care in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Economic stagnation hampers growth but brands launch strategies to boost sales

Unilever maintains its lead, but all players engage in launches to attract consumers’ interest

Growth despite potential for economic problems

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth continues, partly thanks to new natural launches

Unilever maintains its lead and continues to innovate

The direct selling channel and direct sellers remain important

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Slower growth as consumers move to dermocosmetics, but performances vary by category

Department stores remain important for distribution

Frabel and Estée Lauder remain the leaders thanks to innovation

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth, with natural claims and character licences particularly popular

Kimberly-Clark maintains its lead but Laboratorios Expanscience México sees a better performance

Encouraging consumers to buy specific rather than family products with natural ingredients

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Bar soap maintains its dominance thanks to its low price, but body wash/shower gel remains dynamic

Unilever maintains its strong lead but smaller players perform well

New product developments highlight freshness, quality, efficacy and natural ingredients

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic problems and changing trends lead to slow value growth and volume decline

Product launches maintain consumers’ interest

Direct selling companies see share declines but remain significant

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth continues, but at a slower pace as consumers look for multipack savings

Both natural and clinical products have their place

Unilever maintains its strength, but other players challenge with new product developments

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

The economy hampers growth, but some women are still willing to trade up

Little challenge from electric products or salons, with innovation helping to retain customers

Procter & Gamble maintains its lead but other players launch products and run promotions to gain share

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2014-2019
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

The widening of credit facilities leads to much better growth for premium fragrances

Retail channels understand the importance of product trials, and new brands and extensions

Direct sellers lead, and many new product launches are seen

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Salon professional hair care struggles but hair masks boost sales of conditioners and treatments

Increasing popularity of environmentally-friendly products with natural ingredients

Unilever maintains its lead but is challenged by Procter & Gamble

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Power toothbrushes rises strongly from a low base, whilst multipacks gain popularity

Organic and natural products gain distribution and popularity and see new launches

Colgate innovates to maintain its lead, but other players keep up with new product developments

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 98 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Micellar water and face masks contribute strongly to growth

Premium and dermocosmetic products rise in popularity, and vitamin C is used in many launches

Unilever maintains its lead despite new entrants and innovative product launches

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 109 NBO Company Shares of Skin Care: % Value 2015-2019
Table 110 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 111 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 112 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 116 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth, particularly in the premium segment, due to rising awareness of skin health

Dermocosmetic players innovate, but not only in sun care

Changes seen at the top and new launches claim efficacy

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 118 Sales of Sun Care by Category: Value 2014-2019
Table 119 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Sun Care: % Value 2015-2019
Table 121 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 123 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

Men's Grooming in Mexico

HEADLINES

PRE-COVID-19 PERFORMANCE

Men’s razors and blades sees a significant slowdown in growth but remains important

New products and wider distribution boost sales in men’s deodorants and men’s hair care

Procter & Gamble leads, but other players launch products, especially in men’s toiletries

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 125 Sales of Men’s Grooming by Category: Value 2014-2019
Table 126 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 127 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 128 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 129 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 130 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 131 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 132 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 133 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

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