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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Mexico

126 pages, May 2018

US$2,650

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Executive Summary

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Beauty and personal care is a growing market in Mexico

In 2017, beauty and personal care in Mexico posted a high single-digit current value sales increase coming from a combination of volume growth and unit price rises that resulted from high inflationary rates in the country. Growth drivers in 2017 also included innovation and marketing campaigns attracting consumers’ interest in trading up to more sophisticated products, such as those with multifunctional benefits, or mass products that incorporate ingredients and delivery formats resembling those of premium brands.

Beauty and personal care internet retailing is the fastest growing channel

According to Asociación de Internet.mx (the Mexican Internet Association), in 2016 the percentage with internet access reached 70% of the population, up from 66% in 2015.

Strong international companies lead beauty and personal care

The top three players in beauty and personal care are Colgate-Palmolive de México SA de CV, Unilever de México S de RL de CV, and Procter & Gamble de México SA de CV. Each is present in several categories, for example, Colgate-Palmolive’s core business is oral care, but it is also present in bath and shower and deodorants.

Innovation brings dynamism to beauty and personal care

Given the competitive environment for some beauty and personal care categories, innovation will remain a relevant strategy for companies to differentiate themselves from their competitors. For example, Candiflux Dedicado a Ti intimate wash has launched a product marketed for girls between four and 12 years old.

Beauty and personal care expects further growth over the forecast period

Beauty and personal care is expected to post low single-digit CAGR growth at constant 2017 prices over the forecast period. Population rise and product innovation will contribute to the growth of categories such as shampoos, manual toothbrushes and bar soap.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Beauty and Personal Care in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Mexico?
What are the major brands in Mexico?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Mexico

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Mexico

HEADLINES

PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Baby and child-specific sun care shows a poor performance in 2017

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

New brands enter baby and child-specific products

Innovation is a key competitive strategy of leading brands

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Mexico

HEADLINES

PROSPECTS

Body wash/shower gel grows fastest in 2017

Bath additives remains a niche category

COMPETITIVE LANDSCAPE

Global companies lead bath and shower

Intimate washes diversifies thanks to new product development

Innovation in bath and shower includes new scents and skin protection features

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Mexico

HEADLINES

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

Lip products is most dynamic

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Avon Cosmetics launches Avon Mark to appeal to new consumers

Limited editions are a relevant element in new product development

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Deodorants in Mexico

HEADLINES

PROSPECTS

Deodorant pumps takes advantage of its affordability

Premium deodorants expected to remain small

Deodorant roll-ons is the leading format within direct sellers

COMPETITIVE LANDSCAPE

Unilever de México and Colgate-Palmolive de México lead deodorants

Innovation expected to be a relevant strategy for growth in deodorants during the forecast period

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Mexico

HEADLINES

PROSPECTS

Women’s razors and blades benefits from new product development

Women’s pre-shave is challenged by inflationary pressures

Disposable products dominate women’s razors and blades

COMPETITIVE LANDSCAPE

Skin care benefits present in new product development

Hair removers/bleaches for men will continue to be a minimal segment in Mexico

Depilatories continues to be dominated by international companies

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Mexico

HEADLINES

PROSPECTS

Fragrances is impacted by inflationary pressures

Celebrities’ endorsement is a successful strategy in mass fragrances

COMPETITIVE LANDSCAPE

Direct selling maintains the leadership in fragrances

Innovation will continue to drive growth in premium fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Mexico

HEADLINES

PROSPECTS

Innovation will continue to drive growth in shampoos

Colourants and perms and relaxants are threatened by beauty salons

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens its leadership through a premiumisation strategy

Salon professional hair care distribution no longer limited to beauty salons

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Mexico

HEADLINES

PROSPECTS

Mass face masks and mass lipstick benefit from beauty trends

Premiumisation – a competitive strategy within some mass brands

COMPETITIVE LANDSCAPE

Unilever de México’s wide portfolio supports its leadership of mass beauty and personal care

Direct selling maintains its relevance in mass beauty and personal care

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Mexico

HEADLINES

PROSPECTS

Smaller categories within men’s grooming expect further growth, coming mainly from urban localities

Products for beards and moustaches will continue to increase in availability

COMPETITIVE LANDSCAPE

Men’s grooming is dominated by international brands

Men’s skin care tends towards segmentation and specialisation

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2012-2017
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 89 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Mexico

HEADLINES

PROSPECTS

Despite the maturity of toothpaste and manual toothbrushes, oral care will continue to grow over the forecast period

Battery toothbrushes is no longer present in Mexico

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads oral care followed by Procter & Gamble

Gum grows through the development of an oral care niche

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2012-2017
Table 95 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 96 Sales of Toothbrushes by Category: Value 2012-2017
Table 97 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 99 NBO Company Shares of Oral Care: % Value 2013-2017
Table 100 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 102 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 103 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Mexico

HEADLINES

PROSPECTS

Premium beauty and personal care posts growth but is challenged by inflationary pressures

Premium beauty and personal care benefits from growth of department stores and health and beauty specialists

COMPETITIVE LANDSCAPE

Frabel (L'Oréal) and Estée Lauder Cosméticos lead premium beauty and personal care

Multibenefit products remain a trend in premium skin care and premium adult sun care innovation

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Mexico

HEADLINES

PROSPECTS

Routine expansions contribute to the positive outlook of skin care

Face masks outperforms skin care

Premiumisation is a growth strategy for some mass brands

COMPETITIVE LANDSCAPE

International companies dominate skin care

Direct selling continues to be a relevant skin care channel

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2012-2017
Table 114 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 NBO Company Shares of Skin Care: % Value 2013-2017
Table 121 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 122 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 123 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 124 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 125 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 126 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 127 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 128 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Mexico

HEADLINES

PROSPECTS

Holy Week influences the performance of sun care

Sun protection still has growth potential

New delivery formats continue to gain relevance in sun care

COMPETITIVE LANDSCAPE

Edgewell Personal Care México leads sun care

Premium brands expected to continue being active innovators

CATEGORY DATA

Table 129 Sales of Sun Care by Category: Value 2012-2017
Table 130 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 131 NBO Company Shares of Sun Care: % Value 2013-2017
Table 132 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 133 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 134 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 135 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Mexico

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

SOURCES

Baby and Child-Specific Products in Mexico

HEADLINES

PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Baby and child-specific sun care shows a poor performance in 2017

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

New brands enter baby and child-specific products

Innovation is a key competitive strategy of leading brands

CATEGORY DATA

Bath and Shower in Mexico

HEADLINES

PROSPECTS

Body wash/shower gel grows fastest in 2017

Bath additives remains a niche category

COMPETITIVE LANDSCAPE

Global companies lead bath and shower

Intimate washes diversifies thanks to new product development

Innovation in bath and shower includes new scents and skin protection features

CATEGORY DATA

Colour Cosmetics in Mexico

HEADLINES

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

Lip products is most dynamic

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Avon Cosmetics launches Avon Mark to appeal to new consumers

Limited editions are a relevant element in new product development

CATEGORY DATA

Deodorants in Mexico

HEADLINES

PROSPECTS

Deodorant pumps takes advantage of its affordability

Premium deodorants expected to remain small

Deodorant roll-ons is the leading format within direct sellers

COMPETITIVE LANDSCAPE

Unilever de México and Colgate-Palmolive de México lead deodorants

Innovation expected to be a relevant strategy for growth in deodorants during the forecast period

CATEGORY DATA

Depilatories in Mexico

HEADLINES

PROSPECTS

Women’s razors and blades benefits from new product development

Women’s pre-shave is challenged by inflationary pressures

Disposable products dominate women’s razors and blades

COMPETITIVE LANDSCAPE

Skin care benefits present in new product development

Hair removers/bleaches for men will continue to be a minimal segment in Mexico

Depilatories continues to be dominated by international companies

CATEGORY DATA

Fragrances in Mexico

HEADLINES

PROSPECTS