Beauty and Personal Care in Israel

Beauty and Personal Care in Israel

EXECUTIVE SUMMARY

Value growth is slower than volume growth

Mass brands introduce innovative products

S Schestowitz leads beauty and personal care

Brands are offered in multiple channels

Forecast volume growth is slower than value growth

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Israel

HEADLINES

PROSPECTS

Baby wipes remains the largest category

Baby and child-specific hair care is growing, and this is set to continue

“Natural” moves into the spotlight

COMPETITIVE LANDSCAPE

Players in baby wipes lead baby and child-specific products

Dr Fischer Pharm Labs remains a leader in baby and child-specific products

Consumers’ approach to baby and child-specific products

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Israel

HEADLINES

PROSPECTS

Consumers’ self-indulgence is rising, and so are prices

Companies raise prices whilst reducing quantities

Private label no longer offers a real low-cost alternative

COMPETITIVE LANDSCAPE

Cosmopharm continues to lead bath and shower

A rise in internet retailing

Product launches follow the self-indulgence trend

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Israel

HEADLINES

PROSPECTS

Consumers’ improved make-up skills boost volume growth

The low-cost segment increases

Widening distribution will boost the share of mass brands

COMPETITIVE LANDSCAPE

L'Oréal Israel leads colour cosmetics

Brands are present in a growing number of channels

Super-Pharm introduces Milucca in colour cosmetics

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Israel

HEADLINES

PROSPECTS

The product marking regulation decreases the prices of deodorants

Consumers seek cheaper ways of buying deodorants

Spray and roll-on deodorants lead

COMPETITIVE LANDSCAPE

Unilever Israel leads deodorants

Sets/kits featuring several products

The launch of healthier deodorants

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Israel

HEADLINES

PROSPECTS

Permanent hair removal hampers the performance of depilatories

Less innovation in depilatories

A continued decline in the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble Israel MOD leads depilatories

Veet dominates hair removers/bleaches

Increasing consolidation in depilatories

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Israel

HEADLINES

PROSPECTS

Fragrances returns to growth

Fragrances are not considered a luxury

Increased demand for niche fragrances

COMPETITIVE LANDSCAPE

Lilit Cosmetics relinquishes Coty brands

Online retailing is on the rise

The growth of boutique fragrance stores

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Israel

HEADLINES

PROSPECTS

Growth in conditioners due to the increasing quality of life

Rising demand for specialised products

The launch of a new 3-in-1 product

COMPETITIVE LANDSCAPE

Procter & Gamble Israel MOD leads hair care

New products for curly hair

Increasing consolidation in hair care

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Israel

HEADLINES

PROSPECTS

Mass colour cosmetics dominates

Mass skin care brands expand their portfolios

The entry of new mass brands

COMPETITIVE LANDSCAPE

Cosmopharm leads mass beauty and personal care

L'Oréal Israel gains share

Unilever Israel sees share growth

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Oral Care in Israel

HEADLINES

PROSPECTS

Treatment toothpastes dominate

Mouthwashes is a category in decline

A shift to battery-operated toothbrushes in power toothbrushes

COMPETITIVE LANDSCAPE

Colgate leads oral care

Child-specific toothpastes

Launches of mouthwashes/dental rinses have a significant but temporary effect

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2013-2018
Table 86 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 87 Sales of Toothbrushes by Category: Value 2013-2018
Table 88 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 90 NBO Company Shares of Oral Care: % Value 2014-2018
Table 91 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 93 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Israel

HEADLINES

PROSPECTS

Consumers shift to mass brands, slowing the growth of the premium segment

Growth is set to continue, although lower than in the mass segment

Premium brands are present in more channels

COMPETITIVE LANDSCAPE

Lilit Cosmetics maintains its lead

Lilit Cosmetics hands over the Coty portfolio

Premium brands extend their distribution

CATEGORY DATA

Table 98 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 99 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 101 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 102 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Israel

HEADLINES

PROSPECTS

Companies target younger consumers

Sales of skin care sets/kits are rising

Face masks is a growing trend

COMPETITIVE LANDSCAPE

Alpa Cosmetics leads skin care

Online retailing grows

Consumers are seeking natural products

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2013-2018
Table 105 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 106 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 107 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 110 NBO Company Shares of Skin Care: % Value 2014-2018
Table 111 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 113 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 117 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Israel

HEADLINES

PROSPECTS

The growth of private label

Consumers seek more than just sun protection

Self-tanning volumes increase

COMPETITIVE LANDSCAPE

Dr Fischer Pharm Labs leads sun care

Cosmopharm and Super-Pharm follow

Increasing consolidation in sun care

CATEGORY DATA

Table 119 Sales of Sun Care by Category: Value 2013-2018
Table 120 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Sun Care: % Value 2014-2018
Table 122 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 124 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Men's Grooming in Israel

HEADLINES

PROSPECTS

The male population is uneducated about several men’s grooming categories

The desire for basic products limits growth in certain categories

New launches focus on basic or multifunctional products

COMPETITIVE LANDSCAPE

Lilit Cosmetics leads men’s grooming

Gillette leads men’s shaving

Unilever Israel leads men’s toiletries

CATEGORY DATA

Table 126 Sales of Men’s Grooming by Category: Value 2013-2018
Table 127 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 128 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 129 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 130 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 131 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 132 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 133 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 134 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

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