Beauty and Personal Care in Israel

Beauty and Personal Care in Israel

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Israel

KEY DATA FINDINGS

2020 IMPACT

With essential retail outlets remaining open, these was easy access for mass beauty and personal care

Cosmopharm leads mass beauty and personal care in 2020, as L'Oréal maintains its second-place position through strong activity in skin care and colour cosmetics

New Pharm differentiates itself from Super-Pharm through enhanced customer service and new ranges of mass beauty and personal care in 2019

RECOVERY AND OPPORTUNITIES

Mass registers lower value growth than premium, though accounts for much bigger proportion of value sales

E-commerce gains value share over forecast period

Lingering impact of COVID-19 continues to influence consumer behaviour over forecast period

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Israel

KEY DATA FINDINGS

2020 IMPACT

Increasingly price-sensitive consumers leads to lower current value growth

S Schestowitz maintain newly acquired leading position alongside Lilit Cosmetics, after acquiring some of Lilit Cosmetics portfolio

Significant growth potential in dermocosmetics

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period

Product launches focus on natural and environmentally-friendly.

E-commerce gains value share

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Israel

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of essentials contributes to value growth

Familiar brands lead the competitive landscape in 2020, with consumers buying habits leaving little room for new players to enter the landscape

Growth in 2020 is driven by positive population growth and well-known brands that consumers trust and rely on

RECOVERY AND OPPORTUNITIES

Steady value and volume growth, driven by population growth

Baby wipes and skin care drive value growth

Added-value products and natural ingredients encourage sales in baby and child-specific products

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Israel

KEY DATA FINDINGS

2020 IMPACT

Hand sanitisers drives very healthy current value growth

Cosmopharm continues to lead the landscape in 2019, as shopping through e-commerce is on the rise

Increased value sales through e-commerce

RECOVERY AND OPPORTUNITIES

Lingering effect of COVID-19 will ensure sustained demand for hygiene products

Liquid soap outperforms bar soap

Self-care increases sales of pampering products and natural ingredients, leading to hand-made bar soap gaining popularity

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Israel

KEY DATA FINDINGS

2020 IMPACT

Face mask and less socialising leads to much less demand for make-up

L'Oréal Israel leads the competitive landscape in 2020, as e-commerce gains growth and pharmacy chains find ways to provide a unique experience

Players focus on promoting eye make-up

RECOVERY AND OPPORTUNITIES

Local retailers benefit from diminished value sales through duty-free channels

Trends include on-the-go make-up application, nude lips and thicker brows

Shift to online will continue

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Israel

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms hampers value growth

Unilever leads the landscape in 2020, as Old Spice re-enters and L'Oréal releases its Men Expert line

Natural ingredients and fewer chemicals in demand

RECOVERY AND OPPORTUNITIES

With gyms opening up, due to successful vaccination drive, pre COVID-19 growth levels return

Players release sport-orientated products in 2019, as consumers begin to increase their physical activities

Mass deodorants outperform premium deodorants over forecast period

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Israel

KEY DATA FINDINGS

2020 IMPACT

With women spending significant amounts of time, there is less need for depilatory routines

Procter & Gamble Israel MOD leads depilatories

Women’s pre-shave product face continuing challenges

RECOVERY AND OPPORTUNITIES

Decline in volume sales, once salons open up again

Laser hair removal stifles the performance of depilatories, as it becomes an increasingly popular method of hair removal

Hair removers/bleaches innovate with more natural ingredients

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Israel

KEY DATA FINDINGS

2020 IMPACT

Aggressive price discounting drives value sales

S Schestowitz strengthens lead over Lilit Cosmetics

Boost in e-commerce, as many retailers closed

RECOVERY AND OPPORTUNITIES

Strong growth over forecast period

Aggressive price promotion over forecast period

Unique, niche brands and unisex fragrances increase in popularity

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Israel

KEY DATA FINDINGS

2020 IMPACT

Colourants star performer as consumers resort to colouring hair at home

Procter & Gamble Israel MOD maintain its lead in 2020, while L'Oréal launches a line specifically for the care of long hair

Specialised products are growing in popularity

RECOVERY AND OPPORTUNITIES

Mass hair care outperforms premium over forecast period, as innovations keep in line with consumer trends

Superfoods key ingredients for hair care over forecast period

Trend for more natural look negatively impacts demand for certain hair care products

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Israel

KEY DATA FINDINGS

2020 IMPACT

Mass skin care best performing product area as men spend time of skin care, due to lockdown

S Schestowitz maintain its newly acquired lead in 2020

Men's grooming remains underdeveloped, as men often choose female or unisex products for their grooming needs

RECOVERY AND OPPORTUNITIES

Highest growth early in forecast period

Skin care drives value growth over forecast period

Multiple functions are important to men

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Israel

KEY DATA FINDINGS

2020 IMPACT

Whitening products and electric toothbrushes benefit from COVID-19

S Schestowitz leads the landscape with consumer favourite Colgate, as The Ministry of Health places regulations on competitors which, in some cases, decrease prices

In 2020, growth in toothpaste is driven by added-benefits such as whitening, gum care and stain removal

RECOVERY AND OPPORTUNITIES

Oral care only slightly affected by COVID-19 and will continue healthy value growth over forecast period

Oral care products for sensitive teeth popular over forecast period

Batter operated toothbrushes become more popular

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Israel

KEY DATA FINDINGS

2020 IMPACT

High demand for skin care products in 2020 due to COVID-19 and driven by several factors

L'Oréal Israel Ltd continues to lead in 2020, while e-commerce grows, with consumers more comfortable buying mass skin care goods online

Growth is driven by dermocosmetic players in 2020, as consumers look for natural ingredients and products to firm skin

RECOVERY AND OPPORTUNITIES

Natural and organic ingredients drive value sales over forecast period

Cannabis-infused products increasingly popular over the forecast period

Skin care players target younger consumers

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts sun care as people spend less time outdoors

Dr Fischer Pharm Labs maintains lead in 2020 through a strong portfolio of offerings, as the share of private label also increases

Blurring of lines between skin care and sun care

RECOVERY AND OPPORTUNITIES

Once society opens up, healthy constant value growth will return

Trends include the rise of self-tanning, and consumers appreciating innovative sun care formats

Consumers appreciate sun care goods with additional benefits, as players respond with multi-functional products

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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