Beauty and personal care appeals to most consumers in Kuwait with affluent demographics spending on premium products and low-income expatriates concentrating on lower priced offerings. However, in 2021, many categories are still being impacted by the ongoing pandemic.
With the re-opening of the economy in 2021, consumers have returned to purchasing more beauty and personal care products which has led to strong growth. Personal care categories such as bath and shower, skin care and oral care have continued to benefit from the self-care trend, with consumers investing in themselves for long term health and wellness.
Most families purchase nappies/diapers/pants for their babies, with modern packaged baby and child-specific products also increasing in popularity. Aside from Bedouin women, who typically only wear make-up for special occasions such as weddings, most women in Kuwait wear colour cosmetics on a daily basis, while also often dying their hair.
Kuwait is home to a wealthy local community, with many Kuwaitis attracted by premium products and indulgent experiences. Many consumers have elaborate beauty and personal care regimes, with significant spending on professional services and the use of numerous specialised and luxury products.
Retailing is well developed in the country, with shopping being the most popular leisure activities. Kuwait is home to numerous shopping malls and with many others in the development pipeline.
Overall, beauty and personal care is to see good traction in Kuwait over the forecast period as demand gains traction and consumers spend more on self-care for holistic long-term health and wellbeing maintenance.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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