Affluent groups are attracted by premium products while low-income expatriates prefer lower-priced offerings. In 2022, most products had fully recovered from the COVID-19 pandemic and benefited from a rising health and wellness trend, largely fuelled by social media.
Beauty and personal care is performing well in 2022, with all categories registering positive growth. This is due to an increase in social occasions post pandemic and a greater emphasis on personal grooming and self-care.
Most families purchase nappies/diapers/pants for their babies, with modern packaged baby and child-specific products also increasing in popularity. Aside from Bedouin women, who typically only wear make-up for special occasions such as weddings, most women in Kuwait wear colour cosmetics on a daily basis, while also often dying their hair.
Kuwait is home to a wealthy local community, with many Kuwaitis attracted by premium products and indulgent experiences. Many consumers have elaborate beauty and personal care regimes, with significant spending on professional services and the use of numerous specialised and luxury products.
Retailing is well-developed in the country, with shopping being the most popular leisure activity. Kuwait is home to numerous shopping malls and many others in the development pipeline.
In 2022, Kuwait's economy grew by 8%, with a 2% projected average increase each year until 2027. As inflation decreases, consumers may have more purchasing power, potentially leading to higher spending on beauty and personal care products, especially among the affluent population.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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