Beauty and Personal Care in Indonesia
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Indonesia
Growing interest in natural products
Millennial parents driving force behind purchases
Brand-loyalty stronger than in adult personal care, with good reputation key
Baby and child-specific products expected to display healthy growth during forecast period
Product innovation to enhance baby’s skin care and bath products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Indonesia
Shift from large modern grocery retailing formats to e-commerce channels and local stores
Body wash adoption trend growing
K-Beauty influences innovation
Bath and shower set to see healthy growth supported by heightened hygiene levels
Bath and shower players should focus on partnerships with pureplay actors
Aggressive marketing and rising demand for natural products
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Indonesia
COVID-19 restrictions undermine demand for colour cosmetics
Colour cosmetics industry is predicted to gradually recover
Developing a distinctive offer is a challenge in crowded category
Players continuously innovate products and services to score sales
Price-sensitivity set to play key role in demand
Return of on-the-go demand for colour cosmetics offers strong growth potential
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 33 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 34 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 36 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in Indonesia
Return to growth with expansion of e-commerce helping to push sales
Male population displays more interest in grooming products
Unilever stands out, while men’s deodorants show market-resilience
Pureplay e-commerce platforms are key in the online channel
Rise in healthy lifestyles supporting rising demand for deodorants utilising natural ingredients
Deodorant sprays increase in popularity, particularly amongst price-sensitive male consumers
Table 40 Sales of Deodorants by Category: Value 2016-2021
Table 41 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 43 NBO Company Shares of Deodorants: % Value 2017-2021
Table 44 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 45 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 46 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Indonesia
Fragrances in Indonesia
COVID-19 crisis undermines demand for fragrances
Some time needed for the perfume industry to recover to pre-pandemic level
Crowded landscape edged by local mass player, Kinocare
Non-essential status to delay recovery
The “self-love” concept can help to dampen the impact of the pandemic
Local products gaining prominence in fragrances
Table 49 Sales of Fragrances by Category: Value 2016-2021
Table 50 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Fragrances: % Value 2017-2021
Table 52 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 53 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 55 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 56 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Indonesia
Local stores and large format outlets remain main contributors to sales, while e-commerce continues to grow
Standard shampoo benefits from hygiene focus
Pantene heads landscape made increasingly crowded by natural trend and surge in e-commerce
Promotions a key success factor in e-commerce sales
Choosing the right e-commerce players to partner with will benefit brands
Males to play greater role in hair care consumption
Table 57 Sales of Hair Care by Category: Value 2016-2021
Table 58 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 59 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 60 NBO Company Shares of Hair Care: % Value 2017-2021
Table 61 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 63 LBN Brand Shares of Colourants: % Value 2018-2021
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 65 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 67 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Indonesia
Pandemic triggers growth in men’s grooming category
Korean trend influences men as well as women
International players lead, but competition intensifying
Men’s grooming requires basic, simple products
Brands building awareness in the male population
Table 70 Sales of Men’s Grooming by Category: Value 2016-2021
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 74 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 75 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 77 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 78 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Indonesia
Fasting period triggers high sales for oral care
Mouthwash a rising category in oral care
Unilever retains lead but continues to lose share
Mass brands leading oral care
Listerine’s marketing efforts educate consumers virtually
More consumers will see robust oral care as cost-saving endeavour
Table 79 Sales of Oral Care by Category: Value 2016-2021
Table 80 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 81 Sales of Toothbrushes by Category: Value 2016-2021
Table 82 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 84 NBO Company Shares of Oral Care: % Value 2017-2021
Table 85 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 86 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 87 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 88 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Indonesia
Consumers willing to try out new products
Pandemic increases usage of skin care products
Unilever stands out, but sees continued share erosion in increasingly fragmented landscape
Whitening products see strong sales, while men are becoming more interested in skin care
Local brands on a roll triggered by social media marketing
Products tailored to specific skin problems are popular
Table 92 Sales of Skin Care by Category: Value 2016-2021
Table 93 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 94 NBO Company Shares of Skin Care: % Value 2017-2021
Table 95 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 96 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 97 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 98 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 99 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 100 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 101 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Indonesia
COVID-19 crisis dampens performance of sun care
Nivea Sun still rises above the rest
Mass sun care products still the major contributor
Female population driving growth
Comfort becomes more important in sun care as competition from skin care grows
Table 103 Sales of Sun Care by Category: Value 2016-2021
Table 104 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Sun Care: % Value 2017-2021
Table 106 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 107 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 108 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 109 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Indonesia
Premium segment faces particular challenges during COVID-19 crisis
Different types of e-commerce channels tapping into different kinds of premium beauty and personal care products
Premium international brands and large FMCG brands drive omni-channel sales
Premium beauty and personal care driven by skin care and fragrances
Focus on skin health benefits
Table 110 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 111 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 113 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 115 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Indonesia
Within online channels, pureplay e-commerce players are home for mass market products
Local stores and large formats still key sources for mass market products
Unilever retains lead as competition intensifies
Promotions key to driving mass market sales on online platforms
Pandemic boosts demand for mass market products
Revival of demand for colour cosmetics
Table 116 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 117 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 118 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 119 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 121 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026