Beauty and Personal Care in Indonesia

Beauty and Personal Care in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Halal certified and natural products attract growing interest in 2019

Leading multinationals face growing challenge as smaller players compete via e-commerce in 2019

Hygiene and skin health concerns to support forecast period growth

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass adult sun care benefits from widening everyday usage and innovation in facial sun protection in 2019

Mass colour cosmetics sees strong performance for smaller domestic brands in 2019

Unilever retains strong lead in 2019 but faces growing competition

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher import taxes result in muted current value growth in 2019

K-beauty trend continues to offer a boost for premium skin care in 2019

Focus on skin care benefits boosts interest in a number of premium categories in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Allergy concerns and natural skin care trend boost demand for natural products in 2019

Baby and child-specific toiletries dominate but sun care sees strong growth in 2019 due to concerns over skin cancer

Strong leaders challenged by new entrants in 2019, particularly via e-commerce channel

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Natural products, halal certification and sustainability offer opportunities to add value in 2019

Multinationals lead but local players benefit from focusing on niches in 2019

E-commerce attracts more consumers via promotions in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Lips and eyebrows key focal points for make-up in 2019

Rise in tourism boosts sales of travel packs and multifunctional colour cosmetics in 2019

Fierce competition encourages online marketing and collaboration in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 46 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 48 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing focus on protecting sensitive skin leads to rising demand for natural and skin-friendly deodorants in 2019

Multinationals dominate, while men’s deodorants attract growing number in 2019

E-commerce grows from low base but impulse purchases support share of store-based retailing in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 52 Sales of Deodorants by Category: Value 2014-2019
Table 53 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 55 NBO Company Shares of Deodorants: % Value 2015-2019
Table 56 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 57 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 58 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Fragrances in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cost concerns and discounting impact current value growth for premium fragrances in 2019

Players seek new growth areas to drive sales in 2019, offering roll-on fragrances and increasingly targeting men

Heavy share fragmentation in 2019 with little brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of Fragrances by Category: Value 2014-2019
Table 62 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Fragrances: % Value 2015-2019
Table 64 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 67 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair care for hijab wearers increasingly popular in 2019

Men increasingly invest in hair care and styling in 2019

Pantene retains lead but natural hair care brands continue to emerge in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 69 Sales of Hair Care by Category: Value 2014-2019
Table 70 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 71 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 72 NBO Company Shares of Hair Care: % Value 2015-2019
Table 73 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 74 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 75 LBN Brand Shares of Colourants: % Value 2016-2019
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 77 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 79 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales boosted by men increasingly seeking to maintain an attractive appearance in 2019

Global brands remain strong in 2019 thanks to price promotions and strong marketing

Internet retailing offers new opportunities but results in intensifying competition in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Men’s Grooming by Category: Value 2014-2019
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 86 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 87 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 89 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Basic toothpaste and manual toothbrushes dominate in 2019 but interest in mouthwashes/dental rinses and dental floss rises

Unilever leads but loses share in 2019 as competition intensifies, particularly from new domestic players

E-commerce sees strong growth but most consumers prefer to buy in-store in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 91 Sales of Oral Care by Category: Value 2014-2019
Table 92 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 93 Sales of Toothbrushes by Category: Value 2014-2019
Table 94 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 95 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 96 NBO Company Shares of Oral Care: % Value 2015-2019
Table 97 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 99 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 100 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Skin care concerns rise in 2019, with women increasingly seeking natural products while men prefer trusted brands

Halal certification in focus, offering opportunities for domestic brands in 2019

Growth for e-commerce offers opportunities for niche brands in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2014-2019
Table 105 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 106 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 110 NBO Company Shares of Skin Care: % Value 2015-2019
Table 111 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 112 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 113 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 117 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Indonesia

HEADLINES

PRE-COVID-19 PERFORMANCE

Skin health concerns encourage everyday usage while consumers seek non-sticky sun protection in 2019

Nivea Sun retains lead with affordable prices and consumer-led innovation in 2019

Distribution continues to widen in 2019 as retailers stock up in response to rising demand and e-commerce attracts growing number

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 119 Sales of Sun Care by Category: Value 2014-2019
Table 120 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Sun Care: % Value 2015-2019
Table 122 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 124 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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