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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Indonesia

104 pages, May 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer behaviour shifts in beauty and personal care

Indonesian consumers’ purchasing power in 2017 experienced a shift, directly affected by the slowdown in the economy, yet the major factor influencing this was consumer behaviour. Indonesian consumers tend to invest more in the buying experience, rather than actual products.

Intense competition from internet retailing

Internet retailing plays an increasingly important role in the distribution of beauty and personal care. Many companies and brands compete intensely to get their products onto internet retailing sites.

International brands compete with domestic products.

Within beauty and personal care, international brands compete directly with domestic brands. Unilever continued to lead the overall market in Indonesia in 2017.

New product development revolves around new packaging

New product development in Indonesia revolves around new packaging. Rejoice shampoo for instance, changed its packaging from its regular strong green colour to mild green with additional flowers to attract a higher number of female consumers.

Positive outlook for beauty and personal care albeit slower growth

Indonesian beauty and personal care is expected to a have positive outlook over the forecast period. Consumers are expected to continue to purchase beauty and personal care, albeit increasingly looking for discounted products.

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Samples

Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Beauty and Personal Care in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Indonesia?
What are the major brands in Indonesia?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Beauty and Personal Care in Indonesia

EXECUTIVE SUMMARY

Consumer behaviour shifts in beauty and personal care

Intense competition from internet retailing

International brands compete with domestic products.

New product development revolves around new packaging

Positive outlook for beauty and personal care albeit slower growth

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Indonesia

HEADLINES

PROSPECTS

Baby and child-specific toiletries drive sales

Opportunities for baby and child-specific sun care

Positive outlook for baby and child-specific products

COMPETITIVE LANDSCAPE

International companies dominate

The emergence of internet retailing

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Indonesia

HEADLINES

PROSPECTS

Bar soap contributes to higher sales of bath and shower

Potential for liquid soap

Positive outlook for bath and shower

COMPETITIVE LANDSCAPE

Unilever Indonesia leads bath and shower

International brands dominate Indonesian bath and shower

Fierce competition from internet retailing over forecast period

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Indonesia

HEADLINES

PROSPECTS

Lip products boost sales of colour cosmetics

Potential for eye make-up

Positive outlook ahead for colour cosmetics

COMPETITIVE LANDSCAPE

Wardah leads

Intense competition between local and international brands

Internet retailing’s increasing role in growth of colour cosmetics

CATEGORY DATA

Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 35 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 37 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Indonesia

HEADLINES

PROSPECTS

Deodorant roll-ons boost sales of deodorants in Indonesia

Potential for deodorant sprays

Promising outlook for deodorants ahead

COMPETITIVE LANDSCAPE

Unilever Indonesia leads

International brands lead deodorants

Internet retailing records positive contribution

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Indonesia

PROSPECTS

Fragrances in Indonesia

HEADLINES

PROSPECTS

Sales of fragrances boosted by female fragrances in 2017

Potential for male fragrances

Promising outlook ahead for fragrances in Indonesia

COMPETITIVE LANDSCAPE

Kinocare Era Kosmetindo PT leads fragrances in Indonesia

Domestic brands compete well with internationals

Internet retailing’s rapid growth

CATEGORY DATA

Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Indonesia

HEADLINES

PROSPECTS

Standard shampoos drives growth of hair care

Opportunity for styling agents

Positive outlook for hair care

COMPETITIVE LANDSCAPE

Pantene is most popular hair care brand

International brands dominate hair care

CATEGORY DATA

Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Colourants: % Value 2014-2017
Table 66 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 67 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Indonesia

HEADLINES

PROSPECTS

Colour cosmetics boosts sales of mass beauty and personal care

Positive outlook despite the slower growth in consumer purchasing power

Opportunity linked to skin care

COMPETITIVE LANDSCAPE

Unilever Indonesia leads mass beauty and personal care

International brands compete directly with domestic products

CATEGORY DATA

Table 72 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 73 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 75 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 76 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Indonesia

HEADLINES

PROSPECTS

Men’s toiletries boost sales of men’s grooming

Opportunity in men’s shaving

Positive outlook ahead for men’s grooming

COMPETITIVE LANDSCAPE

Mandom Indonesia Pt Tbk leads men’s grooming

International brands lead men’s grooming

Internet retailing could play an important role in men’s grooming

CATEGORY DATA

Table 78 Sales of Men’s Grooming by Category: Value 2012-2017
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 82 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Indonesia

HEADLINES

PROSPECTS

Toothpaste sales drive growth of oral care

Opportunity for mouthwashes/dental rinses

Positive outlook for oral care

COMPETITIVE LANDSCAPE

Unilever Indonesia leads oral care

Internationals compete with domestic brands

CATEGORY DATA

Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Indonesia

HEADLINES

PROSPECTS

Middle-income consumers contribute to sales of premium beauty and personal care

Potential for premium facial care

Positive outlook for premium beauty and personal care

COMPETITIVE LANDSCAPE

Amindoway Jaya PT leads premium beauty and personal care

Store-based retailing ahead of internet retailing in 2017

International brands dominate

CATEGORY DATA

Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Indonesia

HEADLINES

PROSPECTS

Facial care boosts skin care in 2017

Potential for lip care

Positive outlook for skin care in Indonesia

COMPETITIVE LANDSCAPE

Unilever Indonesia leads skin care in Indonesia

Domestic companies compete with internationals

Fast growing sales on internet retailing

CATEGORY DATA

Table 106 Sales of Skin Care by Category: Value 2012-2017
Table 107 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 108 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 111 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 112 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 113 NBO Company Shares of Skin Care: % Value 2013-2017
Table 114 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 115 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 116 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 120 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Indonesia

HEADLINES

PROSPECTS

Sun protection drives growth of sun care in 2017

Potential for baby and child-specific sun care

Positive outlook for sun care in Indonesia

COMPETITIVE LANDSCAPE

Beiersdorf Indonesia continues to lead sun care in 2017

International brands dominate sun care

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2012-2017
Table 123 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 124 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 125 NBO Company Shares of Sun Care: % Value 2013-2017
Table 126 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 128 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 130 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Why buy this report?

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Megatrends

Country Report

Beauty and Personal Care in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer behaviour shifts in beauty and personal care

Intense competition from internet retailing

International brands compete with domestic products.

New product development revolves around new packaging

Positive outlook for beauty and personal care albeit slower growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Indonesia

EXECUTIVE SUMMARY

Consumer behaviour shifts in beauty and personal care

Intense competition from internet retailing

International brands compete with domestic products.

New product development revolves around new packaging

Positive outlook for beauty and personal care albeit slower growth

MARKET DATA

SOURCES

Baby and Child-Specific Products in Indonesia

HEADLINES

PROSPECTS

Baby and child-specific toiletries drive sales

Opportunities for baby and child-specific sun care

Positive outlook for baby and child-specific products

COMPETITIVE LANDSCAPE

International companies dominate

The emergence of internet retailing

CATEGORY DATA

Bath and Shower in Indonesia

HEADLINES

PROSPECTS

Bar soap contributes to higher sales of bath and shower

Potential for liquid soap

Positive outlook for bath and shower

COMPETITIVE LANDSCAPE

Unilever Indonesia leads bath and shower

International brands dominate Indonesian bath and shower

Fierce competition from internet retailing over forecast period

CATEGORY DATA

Colour Cosmetics in Indonesia

HEADLINES

PROSPECTS

Lip products boost sales of colour cosmetics

Potential for eye make-up

Positive outlook ahead for colour cosmetics

COMPETITIVE LANDSCAPE

Wardah leads

Intense competition between local and international brands

Internet retailing’s increasing role in growth of colour cosmetics

CATEGORY DATA

Deodorants in Indonesia

HEADLINES

PROSPECTS

Deodorant roll-ons boost sales of deodorants in Indonesia

Potential for deodorant sprays

Promising outlook for deodorants ahead

COMPETITIVE LANDSCAPE

Unilever Indonesia leads

International brands lead deodorants

Internet retailing records positive contribution

CATEGORY DATA

Depilatories in Indonesia

PROSPECTS

Fragrances in Indonesia

HEADLINES

PROSPECTS

Sales of fragrances boosted by female fragrances in 2017

Potential for male fragrances

Promising outlook ahead for fragrances in Indonesia

COMPETITIVE LANDSCAPE

Kinocare Era Kosmetindo PT leads fragrances in Indonesia

Domestic brands compete well with internationals