The beauty and personal care industry is getting bigger and stronger in Indonesia, making it more attractive and encouraging many more brands to join the competition. Increasing concern about beauty, supported by the high beauty content on social media, the K-beauty trend, and the rising number of beauty influencers, led beauty and personal care to grow strongly in current value terms in 2018.
The rise of fintech start-ups has led P2P lending and micro-loan financial systems to become very popular. They fulfil the need for people who need a small short-term loan.
The Korean wave has successfully penetrated the Indonesian market. This had a huge impact on the number of Korean beauty brands in Indonesia, and led to the trend of K-Beauty skin care routines.
In 2018, the leading companies in beauty and personal care remained strong multinationals. The top three players were Unilever Indonesia, Procter & Gamble Home Products Indonesia and L'Oréal Indonesia.
Strong current value growth is expected for beauty and personal care over the forecast period. This will lead many new brands, both global and local, to join the competition.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Indonesia with research from Euromonitor's team of in-country analysts.
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If you're in the Beauty and Personal Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.