Beauty and Personal Care in Serbia

May 2021
USD 2,650
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Serbia?
  • Which are the leading brands in Serbia?
  • How are products distributed in Serbia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

Consumers show reluctance to spend on premium products due to the economic impact of COVID-19
Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases
E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Strong rebound expected for mass beauty and personal care 2021 as COVID-19 social restrictions ease
Slowing purchases of hand soap products lead to projected decline in mass bath and shower in 2021
Consumers’ reduced spending power and the expansion of retail chains will support the growth of private label

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

Overall decline witnessed in premium beauty and personal care as consumers rein in their spending or trade down due to the uncertain economic impact of COVID-19
A lack of advertising and less social interaction reduce purchases of premium beauty and personal care
E-commerce and modern retail outlets benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Purchases of premium products expected to rebound in 2021 and maintain strong growth rates as life returns to normal post-COVID-19
Discounts and new launches are expected in the forecast period to entice greater consumption of premium beauty and personal care products
Ongoing modernisation of retailing will continue to shape consumer behaviour towards e-commerce and modern retail channels

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Serbia

KEY DATA FINDINGS

2020 IMPACT

Concerns over the financial impact of COVID-19 cause many parents to cut spending on non-essential baby and child-specific product categories
Beiersdorf donates funds and products to help those working on the COVID-19 frontline
Traditional grocery retailers continues to lose out to modern retailers whose larger physical spaces assure customers of adequate distancing

RECOVERY AND OPPORTUNITIES

Recovery expected in 2021 as parents begin to return to their normal spending patterns with regard to baby and child-specific products
Private label likely to remain insignificant but may witness increasing demand due to consumers’ economic worries
Falling birth rates and reduced spending power will cause stagnation in baby and child-specific products over the forecast period

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Serbia

KEY DATA FINDINGS

2020 IMPACT

Bath and shower witnesses strong growth as COVID-19 leads to surging demand for bar and liquid soap
Henkel strengthens its leading position in bath and shower as bar soap sales soar and the company supports community COVID-19 relief action
E-commerce enjoys the fastest growth in 2020 as consumers find online purchasing safer

RECOVERY AND OPPORTUNITIES

Overall decline projected for bath and shower due to normalisation in bar and liquid soap
Private label expected to gain further ground supported by the expansion of modern retail and consumers looking to economise
E-commerce growth prospects will be supported by retailers’ improved online logistics

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020 Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Serbia

KEY DATA FINDINGS

2020 IMPACT

The majority of colour cosmetics categories suffer significant decline in 2020 with much reduced socialising rendering make-up unnecessary
Only eye shadow sees positive growth as mask wearers can express their individuality
E-commerce is the best performing channel as consumers shift towards online purchasing to avoid leaving their homes

RECOVERY AND OPPORTUNITIES

Recovery expected in as 2021 as social interaction and activities outside the home resume
Reduced consumer purchasing power expected to underlie the development of more private label lines of colour cosmetics
Continued shift in distribution of colour cosmetics forecast due to the ongoing modernisation of retailing

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Serbia

KEY DATA FINDINGS

2020 IMPACT

Demand for deodorants reduces as a result of lockdown restrictions
Unilever donates products to support efforts in the fight against COVID-19
E-commerce benefits from consumers’ increasing preference for purchasing online

RECOVERY AND OPPORTUNITIES

Demand for deodorants set to recover as pandemic restrictions ease
Deodorant sprays expected to remain the most popular format
New product developments and increased marketing activities expected in the forecast period

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2015-2020 Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 54 NBO Company Shares of Deodorants: % Value 2016-2020 Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Serbia

KEY DATA FINDINGS

2020 IMPACT

More time spent at home and COVID-19-related financial concerns cause significant decline in depilatories in 2020
Procter & Gamble donates funds and products to support efforts in the fight against COVID-19
Consumers are increasingly drawn to private label due to its cheaper prices for the perceived same offerings as branded products

RECOVERY AND OPPORTUNITIES

Ongoing decline forecast for depilatories as beauty salons pose competition
Continued modernisation of retail will see sales of depilatories shift further to modern retailers and e-commerce in the forecast period
Innovation and marketing activities likely to resume

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2015-2020 Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 62 NBO Company Shares of Depilatories: % Value 2016-2020 Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Serbia

KEY DATA FINDINGS

2020 IMPACT

Fragrances suffers significant decline in 2020 being considered non-essential while consumers stay at home
E-commerce gains further traction as consumers increasingly shop online from home
Manufacturers offer more discounts in 2020 as consumers face economic difficulties

RECOVERY AND OPPORTUNITIES

Reduced consumer confidence and spending power will delay the recovery of fragrances
Serbian consumers likely to remain loyal to brands, preventing private label from emerging
Online retailing expected to gain more attention from manufacturers and retailers

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2015-2020 Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 68 NBO Company Shares of Fragrances: % Value 2016-2020 Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and reduced spending power impact sales of hair care in 2020
Companies donate funds and products to charities and frontline institutions to provide support in the fight against COVID-19
Sarantis stands out as an exception as most players put new launches on hold

RECOVERY AND OPPORTUNITIES

Positive recovery expected for hair care as the pandemic comes to an end
E-commerce set to gain further ground and the majority of consumers to maintain their preference for more economical products
Producers will address consumer demand for added value by reinvigorating investment in new product development and marketing

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2015-2020 Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 77 NBO Company Shares of Hair Care: % Value 2016-2020 Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Serbia

KEY DATA FINDINGS

2020 IMPACT

Reduced demand for non-essential products and trading down cause sales of men’s grooming to decline in 2020
Constrained purchasing power causes premium ranges to decline sharply
Private label gains further ground as consumers trade down and modern retailing expands

RECOVERY AND OPPORTUNITIES

Recovery forecast for men’s grooming from 2021 onwards although men’s fragrances will struggle
Private label expected to gain further ground in men’s grooming as consumers seek value for money and perceive little difference from brands
Premium men’s skin care expected to achieve the strongest growth in line with the general forecast trend towards premium skin care

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2015-2020 Table 86 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 89 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 90 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 92 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

The decline in oral care in 2020 due to COVID-19 is minimal due to the essential nature of the products
Power toothbrushes continue to gain popularity as the pandemic focuses consumers’ minds on health and hygiene issues
Colgate-Palmolive’s active product development and marketing focus on sustainability and increasing the awareness of the importance of oral hygiene

RECOVERY AND OPPORTUNITIES

Swift recovery expected for oral care as consumers are more aware of the importance of oral health following the COVID-19 pandemic
E-commerce set to gain ground in oral care due to retailers improving their logistics and consumers shopping online more
The types of toothpaste consumers buy will shift away from those that are traditional/standard/basic

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2015-2020 Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 96 Sales of Toothbrushes by Category: Value 2015-2020 Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 99 NBO Company Shares of Oral Care: % Value 2016-2020 Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

Skin care sees slowing growth but COVID-19 does not cause decline as consumers consider skin care an important part of beauty and personal care
Premium skin care is impacted the most by COVID-19 as consumers face financial worries
Stockpiling is minimal as the majority of products remain available in grocery retailers

RECOVERY AND OPPORTUNITIES

Return to higher growth rates expected from 2021 supported by recovery in premium ranges
Consumers’ economic concerns may provide an opening for the emergence of private label
Korean skin care, organic brands and recyclable packaging likely to gain more attention in the forecast period

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2015-2020 Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 107 NBO Company Shares of Skin Care: % Value 2016-2020 Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Serbia

KEY DATA FINDINGS

2020 IMPACT

Sun care suffers steep decline in 2020 as consumers cease purchases as a result of reduced spending power and lockdown restrictions
E-commerce gains ground as consumers minimise store visits while drugstores/parapharmacies remains the biggest channel for its prices and quality
Beiersdorf launches new Nivea sun care products despite the pandemic bringing travel to a halt

RECOVERY AND OPPORTUNITIES

Significant growth expected in 2021 as demand normalises
New launches and increased marketing expected as travel resumes post-pandemic
Brands expected to take account of the increased consumer focus on the ingredients of products they use on their skin

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2015-2020 Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 115 NBO Company Shares of Sun Care: % Value 2016-2020 Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Beauty and Personal Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page