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2025 Developments
Beauty and personal care in Serbia demonstrated steady growth supported by increasing consumer sophistication and economic stability, with retail value sales reaching RSD71,774 million in 2025 and year-on-year growth at 6%. Despite a declining population, rising per capita spending power and heightened price sensitivity fostered a unique market dynamic where consumers strategically balance premium and value offerings, particularly favouring private label products that match established brands in quality but offer significant cost advantages. Drugstores such as dm and Lilly played a critical role by expanding assortments and employing competitive pricing strategies, while e-commerce rapidly gained traction, which is being driven by convenience and digital engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Serbia?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Serbia
2025 Developments
Key Data Insights
Steady Growth Driven by Consumer Price Sensitivity and Evolving Wellness Preferences
Mass Market Expansion Fuels Value Segment Growth
Chart 1 Nivea Launches Anti-Ageing Serum for Men
Private Label Innovation Reshapes Consumer Behaviour and Market Dynamics
Chart 2 Private Label Boosts Beauty and Personal Care Market in Serbia
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Rising Consumer Awareness and Economic Shifts to Drive Steady Growth
Hair Care to Lead in Value While Sun Care Surges
Private Label Innovation and Sustainability to Reshape Consumer Choice and Brand Strategy
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Lead through Innovation and Broad Portfolios
Private Label Product Innovation and Digital Strategies Create Competitive Opportunities
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Health and Beauty Specialists Lead While Discounters and E-Commerce Gain Traction
Online Platforms Expand Reach by Catering to Convenience and Trust Factors
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Serbia
Key Data Insights
Baby and Child-Specific Products Summary
Consumers Shift Spending to Fewer Children Amid Steady Category Growth
Baby Wipes Lead Sales Driven by High Volume and Broad Consumer Acceptance
Chart 18 Babylove's High-Quality and Low Price Attracts Consumers
Serbian Parents Embrace Safe, Natural Ingredients and Eco-Conscious Packaging
Chart 19 Nivea Baby Cream Is Made of Natural, Safe Ingredients
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Serbian Parents to Shift to Private Label and Quality Products Amid Steady Growth
Baby Wipes to Dominate Sales While Sun Care Leads Growth Fuelled by Natural Concerns
Consumer Demand for Natural Ingredients and Influencer Impact to Reshape Product Choices
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Increasing Competition Amid Shifting Market Shares
Trusted Brand Leadership and Sustainability Drive Consumer Loyalty and Growth Opportunities
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Health and Beauty Specialists Lead Retail Sales with Broad Assortment and Trusted Brands
E-Commerce Growth Accelerates with Convenience and Trust in Online Baby Care
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Serbia
Key Data Insights
Bath and Shower Summary
Steady Value Growth Driven by Consumer Wellness Focus Amid Economic Stability
Bar Soap Leads in Volume While Intimate Hygiene Grows
Sustainability and Eco-Friendly Packaging Regulation Reshape Consumer Choices
Chart 35 Palmolive Shower Gel Is Offered in 100% Recycled Package
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Private Label and Affordability to Drive Steady Growth Amid Economic Shifts
Bar Soap Volume to Decline as Multifunctional Products Capture Value Growth
Sustainability and Skin Care Innovation to Reshape Product Offerings and Packaging
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Players Strengthen Their Leadamid Shifting Shares
Private Label Growth and Innovation Offer Strategic Pathways for Competitors
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Health and Beauty Specialists Drive Growth by Innovating Wellness-Focused Assortments
E-Commerce Gains Traction with Digital Platforms Enhancing Consumer Choice
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Serbia
Key Data Insights
Colour Cosmetics Summary
Health and Beauty Specialists and Social Media Shape Rapid Growth and Consumer Behaviour Shifts
Chart 51 Korean Bestseller Tirtir Is Widely Popular in Serbian Market
Korean Brands and "Skinimalism" Drive Innovation and Consumer Loyalty
Chart 52 The Maybelline Cloudtopia Cheek & Lip Mousse's Demand Is Driven by Skinimalilsm
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Drugstores and Asian Brands to Drive Inclusive Product Expansion and Consumer Engagement
Colour Cosmetics Sets/Kits Accelerate Growth through Premiumisation and Convenience Demand
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Top Companies Strengthen Dominance through Targeted Innovation and Pricing
Innovation in Product Formats and Strategic Retail Positioning Fuel Growth and Opportunities
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Health and Beauty Specialists Lead by Blending Trust with Viral Innovation
E-Commerce Growth, Driven by Rapid Delivery and Specialised Platforms, Challenges Offline Dominance
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Serbia
Key Data Insights
Deodorants Summary
Price Sensitivity Drives Volume Growth Despite Modest Value Increase
Chart 68 Nivea Stick Free From Alcohol and Enriched with Hyaluron and Vitamin
Deodorant Sprays Lead in Value While Sticks Gain Traction
Private Label Offerings Capitalise on Affordability and Skin Health Trends to Win Consumers
Chart 69 Balea Spray Is Offered a Lower Price
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Serbian Consumers Embrace Active Lifestyles, Fuelling Deodorant Demand
Private Label Products and Innovation to Reshape Competitive Dynamics
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Market Shares Amid Modest Shifts
Brand Innovation and Price Strategy Drive Consumer Loyalty and Growth
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Health and Beauty Specialists Lead with Broad Selections and Private Label
E-Commerce Platforms Gain Traction with Convenience and Product Variety
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Deodorants
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Serbia
Key Data Insights
Depilatories Summary
Steady Growth Driven by Convenience and Diverse Offerings in Hair Removal
Hair Removers/Bleaches' Growth Supported by Innovation and Efficacy
Chart 85 Valnea Pencil Wax Is Created for On-The-Go Consumption
Shift to Clean Formulations and On-The-Go Formats Reshapes Consumer Preferences
Chart 86 Veet Expert Purest Formula
Chart 87 Value Sales 2020-2030
Chart 88 Volume Sales 2020-2030
Chart 89 Value Sales by Category 2025
Consumers to Shift toward Affordable, Personalised Depilatory Solutions Amid Demographic Decline
Manufacturers to Innovate with Natural Ingredients and Skin-Focused Formulations to Meet Consumer Demands
Retailers and Brands Leverage Affordability and Convenience to Capture Evolving Consumer Base
Chart 90 Forecast Value Sales 2020-2030
Chart 91 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Strong Shares Amid Moderate Market Shifts
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Health and Beauty Specialists Lead Growth by Expanding Premium and Private Label Assortments
E-Commerce Growth Reshapes Convenience and Accessibility in Hair Removal Shopping
Chart 94 Retail Channels 2020-2025
Chart 95 Economic Context for Depilatories
Chart 96 Real Gdp Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for Depilatories
Chart 99 Population 2020-2030
Chart 100 Consumer Expenditure 2020-2030
Chart 101 Population by Generation 2025
Fragrances in Serbia
Key Data Insights
Fragrances Summary
Mass Fragrances Lead Growth Driven by Drugstore Imports and Pricing
Chart 102 Drugstores Import Semi-Selective Fragrances, Offering Them at Lower Prices
Celebrity Partnerships Bolster Premium Fragrances and Attract Younger Consumers
Chart 103 Armaf Dupe Copies Designer Scent
Chart 104 Value Sales 2020-2030
Chart 105 Volume Sales 2020-2030
Chart 106 Value Sales by Category 2025
Drugstores and Price-Sensitive Consumers to Drive Mass Fragrances Expansion
Mass Fragrances Retain Dominance While Premium Fragrances Lead Value Growth
Chart 107 Forecast Value Sales 2020-2030
Chart 108 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Position Amid Moderate Concentration Shifts
Digital Innovation and Strategic Partnerships Create Growth Avenues
Chart 109 Company Shares 2025
Chart 110 Brand Shares 2025
Health and Beauty Specialists and Offline Retail Maintain Dominance Driven by Price and Assortment
E-Commerce Growth Reshapes Purchasing Habits with Discount-Driven Online Leaders
Competitive Pricing and Direct Imports Fuel Retail Innovation and Channel Shifts
Chart 111 Retail Channels 2020-2025
Chart 112 Economic Context for Fragrances
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Fragrances
Chart 116 Population 2020-2030
Chart 117 Consumer Expenditure 2020-2030
Chart 118 Population by Generation 2025
Hair Care in Serbia
Key Data Insights
Hair Care Summary
Steady Retail Value Growth Reflects Strengthening Consumer Demand Amid Demographic Shifts
Premium Salon Professional Hair Care Drives Growth through Innovative Treatments
Chart 119 Balea Offers a Hair Spray for Grey Hair
Brands Leverage Targeted Innovation to Meet Evolving Hair Care Needs and Lifestyles
Chart 120 Value Sales 2020-2030
Chart 121 Volume Sales 2020-2030
Chart 122 Value Sales by Category 2025
Add-On Hair Care Products and Private Label Expansion to Accelerate Market Growth
Salon Professional Hair Care to Lead Value Growth While Mainstream Products Dominate Volume
Diversified Ingredients and Informed Consumers to Reshape Hair Care Strategies and Innovation
Chart 123 Forecast Value Sales 2020-2030
Chart 124 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Position through Distribution and Innovation
Innovation and Distribution Partnerships Create Growth Opportunities for Competitors
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Health and Beauty Specialists Leverage Expertise and Loyalty to Lead Offline Sales
Retail E-Commerce Grows Rapidly Driven by Convenience and Expert Advice
Chart 127 Retail Channels 2020-2025
Chart 128 Economic Context for Hair Care
Chart 129 Real Gdp Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Hair Care
Chart 132 Population 2020-2030
Chart 133 Consumer Expenditure 2020-2030
Chart 134 Population by Generation 2025
Men's Grooming in Serbia
Key Data Insights
Men's Grooming Summary
Rising Consumer Expenditure Supports Steady Growth Despite Population Decline
Men's Shaving Leads in Value While Fragrances Show Strong Dynamic Growth
Brands Drive Anti-Ageing Trend Amid Rising Demand for Premium Grooming
Chart 135 Nivea Launches Anti-Aging Serum for Men
Chart 136 Value Sales 2020-2030
Chart 137 Volume Sales 2020-2030
Chart 138 Value Sales by Category 2025
Serbian Retailers to Expand Men’S Grooming Range to Capture Growing Demand
Rising Demand for Clean, Sensitive, and Anti-Ageing Products to Reshape Product Offerings
Chart 139 Forecast Value Sales 2020-2030
Chart 140 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Moderate Concentration Shifts
Gillette’S Innovation and Brand Loyalty Secure Leadership Amid Competitive Shifts
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Health and Beauty Specialists Expand Presence and Drive Offline Dominance with Competitive Pricing
E-Commerce Growth Fuelled by Convenience and Specialised Platforms Enhances Online Sales
Chart 143 Retail Channels 2020-2025
Chart 144 Economic Context for Men's Grooming
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Men's Grooming
Chart 148 Population 2020-2030
Chart 149 Consumer Expenditure 2020-2030
Chart 150 Population by Generation 2025
Oral Care in Serbia
Key Data Insights
Oral Care Summary
Steady Value Growth Driven by Evolving Consumer Needs and Economic Conditions
Toothpaste Dominates Sales While Dental Floss Gains Momentum with Innovation
Hello Smile’S Sustainable Toothpaste Exemplifies Shift to Eco-Conscious Innovation
Chart 151 Hello Smile Extends Sustainability Assortment with Airless Pump Tooth Paste
Chart 152 Value Sales 2020-2030
Chart 153 Volume Sales 2020-2030
Chart 154 Value Sales by Category 2025
Rising Consumer Awareness and Economic Stability to Fuel Category Growth
Toothpaste to Retain Its Dominance While Mouth Fresheners Leads Growth Momentum
Premiumisation and Technological Innovation to Reshape Consumer Choices and Competition
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance through Innovation and Retail Presence
Emerging Brands Leverage Innovation and Niche Positioning to Disrupt Oral Care Landscape
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Health and Beauty Specialists Lead by Blending Expertise with Diverse Products
E-Commerce Gains Traction through Convenience and Specialised Offerings
Chart 159 Retail Channels 2020-2025
Chart 160 Economic Context for Oral Care
Chart 161 Real Gdp Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Oral Care
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025
Skin Care in Serbia
Key Data Insights
Skin Care Summary
Consumers Prioritise Skin Care as an Affordable Small Luxury Amid Economic Pressures
Facial Care Leads Value Sales While Multifunctional Products Drive Category Growth
Garnier and Dm Capitalise on Multifunctionality and Affordability to Capture Demand
Chart 167 Garnier Combines Vitamin C Face Cream with Spf
Chart 168 Cerave's New Skin Renewal Line for Young Consumers
Chart 169 Value Sales 2020-2030
Chart 170 Volume Sales 2020-2030
Chart 171 Value Sales by Category 2025
Private Label Innovations to Shape Affordability and Demand Growth
Facial Care to Lead Growth Driven by Multifunctionality and Efficacy
Digital Influence and Targeted Innovation Transform Consumer Engagement
Chart 172 Forecast Value Sales 2020-2030
Chart 173 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Digital Innovation to Expand Market Share
Digital Innovation and Portfolio Diversity Drive Future Growth Opportunities
Chart 174 Company Shares 2025
Chart 175 Brand Shares 2025
Health and Beauty Specialists Lead Sales as Discounters Gain Ground
E-Commerce Growth Reshapes Retail Competition with Convenience and Assortment
Chart 176 Retail Channels 2020-2025
Chart 177 Economic Context for Skin Care
Chart 178 Real Gdp Growth 2020-2030
Chart 179 Inflation 2020-2030
Chart 180 Consumer Context for Skin Care
Chart 181 Population 2020-2030
Chart 182 Consumer Expenditure 2020-2030
Chart 183 Population by Generation 2025
Sun Care in Serbia
Key Data Insights
Sun Care Summary
Serbian Sun Care Experiences Robust Growth Driven by Daily Usage Shift
Adult Sun Care Leads Value and Volume Growth Amid Evolving Consumer Preferences
Garnier and Dm Drive Category Innovation through Clean Formulas and Convenience
Chart 184 Garnier Launches Natural Self-Tanning Oil
Chart 185 Value Sales 2020-2030
Chart 186 Volume Sales 2020-2030
Chart 187 Value Sales by Category 2025
Serbian Consumers Embrace Daily Sun Protection Boosting Category Growth
Adult Sun Care Solidifies Dominance While Hybrid Products Reshape Consumer Preferences
Innovation and Private Label Affordability Drive Expansion and Competitive Dynamics
Chart 188 Forecast Value Sales 2020-2030
Chart 189 Forecast Value Sales by Category 2025-2030
Beiersdorf and Sarantis Strengthen Dominance through Brand Segmentation
Strategic Brand Positioning and Innovation Drive Leadership and Growth Opportunities
Chart 190 Company Shares 2025
Chart 191 Brand Shares 2025
Healht and Personal Care Stores Lead Sun Care Sales While E-Commerce Expands Rapidly
Diverse Retail Formats Adapt to Evolving Consumer Needs and Drive Category Growth
Online Platforms Fuel Sun Care E-Commerce Growth through Convenience and Variety
Chart 192 Retail Channels 2020-2025
Chart 193 Economic Context for Sun Care
Chart 194 Real Gdp Growth 2020-2030
Chart 195 Inflation 2020-2030
Chart 196 Consumer Context for Sun Care
Chart 197 Population 2020-2030
Chart 198 Consumer Expenditure 2020-2030
Chart 199 Population by Generation 2025
Premium Beauty and Personal Care in Serbia
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Offerings Accelerate with Steady Growth Amid Economic Resilience
Boutiques Drive Skin and Hair Care Growth with Millennial and Gen X Appeal
Kiehl's Deodorant Exemplifies Clean Reimagined Trend with Gentle, Multi-Use Formula
Chart 200 Kiehl's Launches over & under Cream-To-Powder Deodorant
Chart 201 Value Sales 2020-2030
Chart 202 Value Sales by Category 2025
Consumers to Drive Growth with Demand for Personalised Longevity Skincare
Premium Fragrances to Remain Dominant While Sun Care Accelerates Rapidly
Personalisation, Sustainability and Trading-Up to Shape Brand Strategies and Loyalty
Chart 203 Forecast Value Sales 2020-2030
Chart 204 Forecast Value Sales by Category 2025-2030
Top Players Consolidate Leadership through Diversified Premium Portfolios
Digital Engagement and Diversified Portfolios Create Growth Opportunities for Manufacturers
Chart 205 Company Shares 2025
Chart 206 Brand Shares 2025
Chart 207 Economic Context for Premium Beauty and Personal Care
Chart 208 Real Gdp Growth 2020-2030
Chart 209 Inflation 2020-2030
Chart 210 Consumer Context for Premium Beauty and Personal Care
Chart 211 Population 2020-2030
Chart 212 Consumer Expenditure 2020-2030
Chart 213 Population by Generation 2025
Mass Beauty and Personal Care in Serbia
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Value Growth Driven by Trading Down and Consumer Affordability Focus
Mass Hair Care Leads Value Sales While Colour Cosmetics Shows Stronggrowth
Private Label Expands Affordable Sun Protection
Chart 214 Dm Offers Sundance Face Serum with Spf50+
Chart 215 Value Sales 2020-2030
Chart 216 Value Sales by Category 2025
Serbian Consumers to Prioritise Affordability Amid Steady Growth Prospects
Leading Brands to Innovate Premium Offerings to Combat Private Label Competition
Chart 217 Forecast Value Sales 2020-2030
Chart 218 Forecast Value Sales by Category 2025-2030
Key Players Consolidate Leadership Amid Steady Fragmentation
Leading Brands Innovate and Private Label Grows Amid Consumer Price Sensitivity
Chart 219 Company Shares 2025
Chart 220 Brand Shares 2025
Chart 221 Economic Context for Mass Beauty and Personal Care
Chart 222 Real Gdp Growth 2020-2030
Chart 223 Inflation 2020-2030
Chart 224 Consumer Context for Mass Beauty and Personal Care
Chart 225 Population 2020-2030
Chart 226 Consumer Expenditure 2020-2030
Chart 227 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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