Beauty and personal care in Ireland was in a relatively strong position in 2018 with overall growth remaining steady. In spite of Brexit looming, consumer confidence and disposable income levels in Ireland increased, which assisted growth in prestige and non-essential products.
A growing number of domestic brands increased their presence within beauty and personal care. Traditionally for many categories within beauty and personal care, the majority of sales have gone to larger multinationals that have a global presence with Irish brands generally having a lot smaller, almost niche presence.
The beauty and personal care industry remained highly competitive in 2018 with many global manufacturers being the leading players. L’Oréal continued to be the leading player ahead of Procter & Gamble (Mfg) Ireland.
New product development continued to be one of the key drivers behind beauty and personal care sales growth in 2018. The majority of innovations came from colour cosmetics, hair care and skin care.
Overall value sales of beauty and personal care are expected to continue to grow over the forecast period. Growth is anticipated in both premium and mass categories as consumers continue to have strong disposable income levels and many categories such as colour cosmetics are less vulnerable to economic downturns.
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This industry report originates from Passport, our Beauty and Personal Care market research database.