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2025 Developments
Ireland’s beauty and personal care category demonstrated robust and above-regional-average growth in 2025, supported by a resilient consumer base of 5 million people and rising consumer expenditure. This steady expansion reflects a market that is highly attractive due to its alignment with evolving consumer priorities such as prevention, clean innovation, and lifestyle integration, which are underpinned by regulatory advances and digital transformation. Leading players are adapting by innovating with clinically backed, gentle formulations and lifestyle-focused products, balancing premiumisation with mass appeal through accessible formats and value-driven propositions. The rapid rise of e-commerce channels, catalysed by Amazon.ie and social commerce platforms, is reshaping purchasing behaviour, demanding agile omnichannel strategies from brands and retailers. Success hinges on delivering science-led, multifunctional solutions that resonate with consumers’ health-conscious and emotional wellbeing needs, while navigating increasing competition from both established manufacturers and niche entrants embracing sustainability and inclusivity. This dynamic environment offers growth opportunities by responding to shifting demographics, rising consumer sophistication, and an economic backdrop that favours steady value increases through 2030.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Ireland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth Driven by Prevention, Clean Innovation and Digital Shifts
Skin Care Leads Value Share While Colour Cosmetics Show Rapid Growth
Chart 2 Local Brands Support Clean Beauty
Clean Reimagined and Longevity Surge as Beauty Norms in Ireland
Lifestyle-Driven Beauty Shapes Consumer Choices and Innovation Pathways
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Consumers to Prioritise Prevention and Gentle Efficacy Driving Steady Value Growth
Brands to Align Innovation with Lifestyle Habits to Deepen Consumer Engagement
Retailers and Brands to Evolve Strategies to Capture Shifting Consumer Priorities
Chart 6 Analyst Insight for Beauty and Personal Care
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Shifting Consumer Preferences While Maintaining Dominance
Mass and Premium Players Innovate with Targeted Strategies to Capture Evolving Demand
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Grocery Retailers Maintain Dominance While E-Commerce Accelerates Growth
Discounters and Beauty Specialists Grow by Targeting Value and Specialised Needs
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Ireland
Key Data Insights
Baby and Child-Specific Products Summary
Digital Transformation and Rising Sustainability Drive Growth and Consumer Expectations
Chart 19 Retailers Place Greater Focus on Recycling
Baby Wipes Maintain Leadership While Sun Care Shows Dynamic Value Growth
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Irish Parents to Drive Growth through Demand for Premium and Tested Products
Parents to Prioritise Clinically Tested, Hypoallergenic Products Amid Rising Sensitivity Concerns
Digital Platforms to Reshape Purchasing with Seamless Access and Social-Commerce Discovery
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Irish Breeze Consolidate Leadership Amid Stable Market Concentration
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Grocery Retailers Lead Sales While Supermarkets Top Offline Channels
Retail E-Commerce Growth Fueled by Amazon.Ie Launch and Digital Convenience
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real GDP Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Ireland
Key Data Insights
Bath and Shower Summary
Premiumisation Drives Steady Growth Amid Economic Pressures
Intimate Hygiene Records Fastest Growth While Body Wash/Shower Gel Holds Volume and Value
Irish Brands Embrace Skincare Ingredients and Social Media for Growth
Chart 35 Skincare Ingredients Enter Bath and Shower Products
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Premiumisation and Value Growth to Drive Rising Category Revenue
Intimate Hygiene to Surge While Bar Soap Experiences Volume Decline
Irish Consumers to Embrace Sustainability and Neuroscents for Premium Wellness
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Companies Sustain Market Share Amid Moderate Concentration
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Supermarkets Lead with Broad Availability While E-Commerce Gains Ground
Digital Retail Expansion Drives Category Growth and Competitive Evolution
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real GDP Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Ireland
Key Data Insights
Colour Cosmetics Summary
Premium Brands and Consumer Spending Drive Growth in Ireland
Facial Makeup Leads Value Sales While Lip Products Show Robust Growth
Irish Consumers Embrace Longevity and Social Media to Boost Sales
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Irish Consumers to Drive Growth with Indulgence and Evolving Makeup Styles
Social Selling and Hybrid Products to Inform Consumer Engagement and Innovation
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Leading Brands Sustain Dominance through Accessibility and Trend Alignment
Social-Media-Driven Innovation and Multifunctional Products Open Growth Pathways
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Boots and Offline Retailers Sustain Dominance While E-Commerce Gains Traction
Consumers Embrace Variety and Innovation through Social Selling and Curated Bundles
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Colour Cosmetics
Chart 60 Real GDP Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Colour Cosmetics
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Deodorants in Ireland
Key Data Insights
Deodorants Summary
Steady Growth Driven by Premium Formats Supports Ireland’S Deodorant Market
Unilever’S Whole-Body Innovation and Wild’S Refillable Roll-On Accelerate Category Growth
Chart 66 Unilever Drives Deodorant Growth through Whole-Body Innovation
Chart 67 Wild Adds Refillable Roll-On Deodorant to Its Portfolio
Clean, Gentle Formulas and Transparency Reinforce Premiumisation and Consumer Trust
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Steady Growth Driven by Premiumisation to Enhance Sales
Sustainability Trends to Reshape Product Development and Retail Strategies
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Unilever’S Dominance and Market Concentration Strengthen with Innovation
Unilever’S Acquisition and Innovation Drive Sustainability-Led Growth Opportunities
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Supermarkets Anchor Sales While E-Commerce Sees Significant Growth
Sports-Driven Brand Collaborations Boost Male Shopper Engagement and Visibility
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real GDP Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Ireland
Key Data Insights
Depilatories Summary
Irish Consumers Embrace Body Hair, Moderating Category Growth
Indie Brands and Reusable Razors Gain Traction Amid Sustainability Focus
Shoreline Shaving and Billie Drive Sustainability and Inclusivity Trends
Chart 83 Irish Consumers Reject Body Hair as Taboo
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Heritage Brands to Secure Limited Growth through Loyalty and Pricing
Hair Removers and Razors to See Marginal Growth through Innovation and Sustainability
Consumer Demand for Sustainability to Reshape Offerings
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Sustain Leadership Despite Declining Shares
Indie Brands' Subscription Models and Sustainability Drive Innovation and Growth Opportunities
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Supermarkets Dominate Sales as Shoppers Prioritise Convenience and Immediacy
E-Commerce Surges with Subscription Models Reshaping Consumer Purchase Habits
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real GDP Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Ireland
Key Data Insights
Fragrances Summary
Premium-Led Growth Drives Fragrance Sales Amid Steady Mass Category
Premium Fragrances Capture Majority Value with Unisex and Gifting Appeal
Yves Saint Laurent and Gucci Leverage Lifestyle and Inclusivity to Shape Growth
Chart 99 YSL Launches Fragrance Designed to Uplift, Comfort and Inspire
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Premium Fragrances to Drive Steady Growth Amid Rising Consumer Expenditure
Consumers to Embrace Unisex, Gifting, and Layering for Personalised Scent Experiences
Innovation in Sustainability and Technology to Enhance Emotional and Sensory Engagement
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance through Strategic Focus and Innovation
Local Niche Brands Gain Traction through Sustainability and Inclusivity Focus
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Beauty Specialists Lead While E-Commerce Drives Growth
Specialist Retail Expansion and Experiential Stores Fuel Premiumisation
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real GDP Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in Ireland
Key Data Insights
Hair Care Summary
Rising Consumer Focus on Scalp Health and Quality Drives Steady Value Growth
Salon Professional Hair Care Leads Growth with Premium Positioning Amid Evolving Consumer Preferences
Chart 115 Brands Develop Longevity-Focused Hair Products
Millies and Remi Harness Digital and Longevity Trends to Enhance Consumer Engagement
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Irish Consumers Expected to Shift to Targeted Scalp and Hair Wellness, Boosting Growth
Salon Professional Hair Care to Lead Growth While Mass Products Expand Steadily
Innovation in Clean Formulations and Personalisation to Reshape Hair Care Engagement
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
L'oréal and Procter & Gamble Sustain Lead Despite Minor Losses
Innovation and Premiumisation Open Growth Avenues for Emerging and Established Brands
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Grocery Retailers Maintain Lead as Online Channels Accelerate Growth
Omnichannel Strategies and Personalised Experiences Reshape Retail Engagement
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real GDP Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Ireland
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Holistic Health Awareness and Evolving Consumer Behaviour
Men’S Shaving Dominates Value While Toiletries Drive Volume Growth
Horace Pioneers Diverse Grooming Products to Boost Confidence
Chart 131 Men's Grooming Products Become More Diverse
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Rising Aspiration and Social Media Pressure to Drive Dynamic Consumer Demand
Men's Shaving to Remain Largest While Men's Fragrances Accelerate Rapidly
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Gillette Leverages Reputation and Product Diversification to Sustain Lead Amid Rising Indie Competition
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Supermarkets Lead with Convenience Shaping Men's Grooming Purchases
Retail E-Commerce Grows Steadily, Complementing Offline Channels with Digital Convenience
Chart 139 Retail Channels 2020-2025
Chart 140 Economic Context for Men's Grooming
Chart 141 Real GDP Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Men's Grooming
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Oral Care in Ireland
Key Data Insights
Oral Care Summary
Steady Growth Driven by Toothpaste and Mouthwashes Amid Evolving Consumer Habits
Aldi's Plastic-Free Packaging Advances Sustainability at Scale
Chart 147 ALDI Introduces Plastic Free Oral Care Packaging
Government Campaigns and Clean Formulations Inform Oral Care Routines and Public Trust
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Irish Consumers to Drive Steady Growth with Focus on Prevention and Premium Products
Targeted Channel Strategies to Reflect Consumer Intent and Product Segmentation
Innovation and Sustainability to Reshape Product Offerings and Consumer Expectations
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Colgate and Haleon Strengthen Positions through Trusted Product Portfolios
Innovation and Prevention Trends Offer Strategic Growth Avenues for Key Players
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Grocery Retail Dominates as Supermarkets Lead with Routine Purchases
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Oral Care
Chart 157 Real GDP Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Oral Care
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Skin Care in Ireland
Key Data Insights
Skin Care Summary
Steady Growth Driven by Ageing Population and Digital Adoption Shapes Sales
Facial Care Leads Value Sales and Shows Rapid Growth Momentum
Irish Brands Harness Digital Channels and Clinical Innovation to Build Trust
Chart 163 Gentle, Clinically-Backed Brands Are in Demand
Chart 164 Value Sales 2020-2030
Chart 165 Volume Sales 2020-2030
Chart 166 Value Sales by Category 2025
Ageing Population and Digital Innovation to Drive Steady Skin Care Growth
Facial Care to Dominate Retail Value and Generate Sales Momentum
Clinical Credibility and Sustainability to Foster Consumer Trust and Premiumisation
Chart 167 Forecast Value Sales 2020-2030
Chart 168 Forecast Value Sales by Category 2025-2030
L'oréal's Innovation Sustains Lead Amid Moderate Share Losses for Major Players
Dermocosmetic Innovation and Digital Channels Drive Future Growth Opportunities
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Supermarkets and Pharmacies Lead as E-Commerce Accelerates Growth
Local Brands Leverage Omnichannel Strategies to Engage Consumers
Chart 171 Retail Channels 2020-2025
Chart 172 Economic Context for Skin Care
Chart 173 Real GDP Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Skin Care
Chart 176 Population 2020-2030
Chart 177 Consumer Expenditure 2020-2030
Chart 178 Population by Generation 2025
Sun Care in Ireland
Key Data Insights
Sun Care Summary
Consumers Embrace Daily Sun Protection Driven by Health and Wellbeing Awareness
La Roche-Posay Leads with Tinted Mineral Spf as Multifunctional Product Grows
Hello Sunday Capitalises on Skincare-Spf Fusion to Meet Consumer Demand
Chart 179 Value Sales 2020-2030
Chart 180 Volume Sales 2020-2030
Chart 181 Value Sales by Category 2025
Consumers to Increase Spf Usage Prioritising Longevity and Additional Benefits
Sustainability to Shape Innovation and Growth in Sun Care
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Combined Dominance Amid Moderate Market Concentration Shifts
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Supermarkets Lead as Consumers Prioritise Convenience for Sun Care Purchases
E-Commerce Accelerates Growth by Catering to Niche and Face Sun Care Needs
Chart 186 Retail Channels 2020-2025
Chart 187 Economic Context for Sun Care
Chart 188 Real GDP Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Sun Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Premium Beauty and Personal Care in Ireland
Key Data Insights
Premium Beauty and Personal Care Summary
Ireland’S Premium Beauty Growth Outpaces Regional Averages Amid Cautious Spending
Premium Colour Cosmetics Posts Significant Sales While Adult Sun Care Shows Rapid Growth
Chart 194 Minimalist Premium Brand Enters Irish Market
Merit’S Minimalist Launch Exemplifies Lifestyle-Driven Premium Beauty Adoption
Chart 195 Value Sales 2020-2030
Chart 196 Value Sales by Category 2025
Smaller Premium Formats and Wellness to Drive Steady Growth through 2030
Personalisation and Innovation in Wellness Formats to Shape Consumer Choices
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Premium Beauty and Personal Care
Chart 202 Real GDP Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Premium Beauty and Personal Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Mass Beauty and Personal Care in Ireland
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Value Seeking Amid Cautious Consumer Spending
Mass Hair Care Leads in Value with Strong Growth in Skincare
Boots Targets Value Seekers with Affordable Everyday Range
Chart 208 Boots Launches Low Cost Range for Value Seeking Irish Consumers
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Retailers Expected to Expand Private Label Offerings to Meet Value-Driven Demand
Mass Hair Care Sustains Leadership While Skin Care Achieves Rapid Growth
Value and Multifunctionality to Drive Brand Innovation and Competitive Strategies
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Steady Shares Amid Modest Market Shifts
Mass Brands Leverage Value and Promotion Strategies to Sustain Competitiveness
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Mass Beauty and Personal Care
Chart 216 Real GDP Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Mass Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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