In 2021, beauty and personal care has continued to be impacted by the COVID-19 pandemic in several ways. For example, purchasing patterns within personal care has shifted, with consumers seeking out products with antibacterial qualities.
In 2021, beauty and personal care will continue to see growth in Laos. However, growth rates will continue to be lower than initially expected due to the financial fallout caused by the COVID-19 pandemic.
Many Laotians tend to be conservative and modest in their attire, as the majority of the population is Buddhist. However, these consumers still like to dress well and try to look after their hair, skin and other parts of their bodies.
Laos has been generating strong GDP growth for many years, with strong and sustainable economic growth having supported considerable investment in the country during the review period. Rapid gains from natural resource-based industries are propelling economic growth and development, along with an expansionary approach to fiscal and monetary policy.
Laos is a landlocked country, surrounded by Myanmar and China to the north, Vietnam to the east, Cambodia to the south and Thailand to the west. It has no seaports or harbours.
The COVID-19 pandemic will continue to have some impact on beauty and personal care products in the beginning of the forecast period. However, with the roll-out of vaccines and the resumption of normal activities such as working from the office and dining out, demand will continue to grow.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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