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Learn moreJul 2020
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Rising spending on beauty and personal care is based on the expansion of the urban middle class and rising female participation in the workforce. Nevertheless, sales remain limited to absolute essentials among the poor, rural-dwelling majority.
Overall, the arrival of COVID-19 in Laos during the first half of 2020 has had only a moderate impact on demand for beauty and personal care. This is mainly because the industry remains underdeveloped and demand remains highly focused on basic products that are essential for daily use, meaning that demand remained inelastic in the face of pressure due to COVID-19.
Movement restrictions were introduced at very short notice from 1 April. On 29 March, the government announced new measures to prevent the spread of COVID-19, including a requirement for all people to remain at home between 1 and 19 April, unless buying food or other essentials, visiting medical facilities and/or going to work at essential organisations.
Many Laotians tend to be conservative and modest in their attire, as the majority of the population is Buddhist. However, these consumers still like to dress well and try to look after their hair, skin and other parts of their bodies.
Laos has been generating strong GDP growth for many years, with strong and sustainable economic growth having supported considerable investment in the country during the review period. Rapid gains from natural resource-based industries are propelling economic growth and development, along with an expansionary approach to fiscal and monetary policy.
Laos is a landlocked country, surrounded by Myanmar and China to the north, Vietnam to the east, Cambodia to the south and Thailand to the west. It has no seaports or harbours.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Laos with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Laos, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Laos for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.