In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance.
In 2022, BPC products are becoming more popular, meaning products are becoming more accessible all over the country. Moreover, the industry is also benefiting from the COVID-19 pandemic no longer being an issue.
Many Laotians tend to be conservative and modest in their attire, as the majority of the population is Buddhist. However, these consumers still like to dress well and try to look after their hair, skin and other parts of their bodies.
Laos has been generating strong GDP growth for many years, with strong and sustainable economic growth having supported considerable investment in the country during the review period. Rapid gains from natural resource-based industries are propelling economic growth and development, along with an expansionary approach to fiscal and monetary policy.
Laos is a landlocked country, surrounded by Myanmar and China to the north, Vietnam to the east, Cambodia to the south and Thailand to the west. It has no seaports or harbours.
Over the forecast period, BPC will continue to be driven by younger consumers due to the importance of physical appearance and grooming thanks to social media. Meanwhile, affluent consumers older than 40 will continue to seek out organic and natural products, in line with the growing health and wellness trend.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!