Beauty and Personal Care in Cameroon

Beauty and Personal Care in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Changing distribution landscape reflects the increasing importance of beauty and personal care

Leading player Les Laboratoires Biopharma increases its share in 2019

Growth will start strengthening again from 2021

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Lower price points and consumer loyalty help drive continued growth for mass products

Young millennials and females driving growth

Les Laboratoires Biopharma continues to lead; new players like LANA Bio Cosmetics appearing

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium colour cosmetics continues to record dynamic growth

High import taxes encourage counterfeit and contraband products

International brands lead

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Greater independence and empowerment of women helping to drive growth

Mass products to the fore

Les Laboratoires Biopharma strengthens its lead

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Bar soap continues to dominate bath and shower

Body wash/shower gel continues to see strong growth

Colgate Palmolive Co and Unilever Group strong leaders

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Fashion-conscious, connected millennials driving colour cosmetics growth

Outdoor markets remains the major distribution channel for mass products

International brands dominate colour cosmetics

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants continues to record strong growth, but no sales of premium products

Deodorant sprays will remain the dominant format

Consumers favour international brands

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2014-2019
Table 51 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 53 NBO Company Shares of Deodorants: % Value 2015-2019
Table 54 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 55 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair removers/bleaches continue gaining in popularity

Women’s razors and blades slightly more dynamic than hair removers/bleaches

Reckitt Benckiser Group leads in hair removers/bleaches, Gillette and Bic lead women’s razors and blades

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 58 Sales of Depilatories by Category: Value 2014-2019
Table 59 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Depilatories: % Value 2015-2019
Table 61 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 62 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium brands continue to take share from mass products

Counterfeit perfumes hamper retail sales growth

International brands lead fragrances; domestic players remain absent

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 64 Sales of Fragrances by Category: Value 2014-2019
Table 65 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Fragrances: % Value 2015-2019
Table 67 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 70 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasingly sophisticated consumers drive sales, with natural hair care products seeing rising demand

Players continue to use celebrity endorsements for their products

International brands continue to lead hair care

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 72 Sales of Hair Care by Category: Value 2014-2019
Table 73 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 75 NBO Company Shares of Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 78 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Men’s razors and blades continues to dominate men’s grooming sales

Retailer expansion supports growth

International brands raise the profile of men’s shaving

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 81 Sales of Men’s Grooming by Category: Value 2014-2019
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

Oral Care in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing awareness of dental hygiene driving growth

Rising disposable incomes and expanding middles class supporting the oral care performance

The Colgate and Signal brands account for more than half of oral care sales

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing local production and availability helping drive skin care sales

Promotion of lightening creams prevalent in skin care

Les Laboratoires Biopharma continues to lead, ahead of the international competition

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Cameroon

PRE-COVID-19 PERFORMANCE

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