Beauty and Personal Care in Cameroon

Beauty and Personal Care in Cameroon

EXECUTIVE SUMMARY

Ongoing strong growth in 2018

Changing distribution landscape reflects the increasing importance of beauty and personal care

Les Laboratoires Biopharma continues to perform well

Outdoor markets remains the major distribution channel for mass products

Strong growth for the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bath and Shower in Cameroon

HEADLINES

PROSPECTS

Body wash/shower gel emerges

Bar soap to remain the staple

Added value a key aspect

COMPETITIVE LANDSCAPE

Strong customer loyalty

Colgate Palmolive Co and Unilever Group strong leaders

SIRPACAM’ S Santex bar soap appeals

CATEGORY DATA

Table 11 Sales of Bath and Shower by Category: Value 2013-2018
Table 12 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 13 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 15 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 17 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 18 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Cameroon

HEADLINES

PROSPECTS

Digital in-store displays support sales

Outdoor markets remains the major distribution channel for mass products

Fashion-conscious, connected millennials to drive performance

COMPETITIVE LANDSCAPE

International brands dominate colour cosmetics

Retailers launch private label

Counterfeit colour cosmetics continue to hamper growth

CATEGORY DATA

Table 20 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 21 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 22 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 24 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 25 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 26 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 27 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Cameroon

HEADLINES

PROSPECTS

Premium not an option

Deodorant sprays to remain the dominant format

Affordability and awareness continue to challenge

COMPETITIVE LANDSCAPE

Les Laboratoires Biopharma continues to gain share

Consumers favour international brands

Polarisation in distribution

CATEGORY DATA

Table 29 Sales of Deodorants by Category: Value 2013-2018
Table 30 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 31 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 32 NBO Company Shares of Deodorants: % Value 2014-2018
Table 33 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 34 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 35 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 36 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Cameroon

HEADLINES

PROSPECTS

Hair removers/bleaches become more popular

Women’s razors and blades to grow

Lack of strong promotion for hair removers/bleaches

COMPETITIVE LANDSCAPE

Reckitt Benckiser Group leads retail value sales due to its strong position in hair removers/bleaches

New product developments

Limited presence of domestic players and promotional support

CATEGORY DATA

Table 37 Sales of Depilatories by Category: Value 2013-2018
Table 38 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Depilatories: % Value 2014-2018
Table 40 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 41 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 42 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Cameroon

HEADLINES

PROSPECTS

Urbanisation drives growth

Premium brands continue to take share

Unisex fragrances more affordable

COMPETITIVE LANDSCAPE

International brands lead fragrances; domestic players remain absent

Counterfeit perfumes hamper growth

Players compete for visibility in stores

CATEGORY DATA

Table 43 Sales of Fragrances by Category: Value 2013-2018
Table 44 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Fragrances: % Value 2014-2018
Table 46 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 48 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 49 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 50 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Cameroon

HEADLINES

PROSPECTS

Segmentation among channels

Women increasingly trade up

The “nappy” trend a promising opportunity

COMPETITIVE LANDSCAPE

International brands continue to lead hair care

Celebrity-endorsed products to thrive

Increasingly sophisticated consumers drive sales

CATEGORY DATA

Table 51 Sales of Hair Care by Category: Value 2013-2018
Table 52 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 53 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 54 NBO Company Shares of Hair Care: % Value 2014-2018
Table 55 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 57 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 58 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 59 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Cameroon

HEADLINES

PROSPECTS

Stable growth for 2018 and beyond

Mass skin care forges ahead

Females to drive growth

COMPETITIVE LANDSCAPE

Individual international brands lead mass beauty and personal care

Les Laboratoires Biopharma retains its strong lead

Competition intensifies for domestic players

CATEGORY DATA

Table 60 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 61 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 63 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 64 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 65 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Cameroon

HEADLINES

PROSPECTS

Retailer expansion supports growth

Young urban males drive growth

Men’s razors and blades to remain the staples in men’s grooming

COMPETITIVE LANDSCAPE

International brands raise the profile of men’s shaving

Affordability key in driving sales

Distribution reflects the demographic make-up of Cameroon

CATEGORY DATA

Table 66 Sales of Men’s Grooming by Category: Value 2013-2018
Table 67 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 68 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 69 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 70 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 71 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 72 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 73 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 74 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Oral Care in Cameroon

HEADLINES

PROSPECTS

Increasing awareness of dental hygiene to drive growth

Rising disposables incomes support mouthwashes/dental rinses

Greater variety and strong promotion

COMPETITIVE LANDSCAPE

Absence of strong domestic players

Counterfeit products an issue

Colgate and Signal by far the most popular brands

CATEGORY DATA

Table 75 Sales of Oral Care by Category: Value 2013-2018
Table 76 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 77 Sales of Toothbrushes by Category: Value 2013-2018
Table 78 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 79 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 80 NBO Company Shares of Oral Care: % Value 2014-2018
Table 81 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 82 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 83 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Cameroon

HEADLINES

PROSPECTS

Premium colour cosmetics and skin care surge on

Social media promote sales

Fashion-conscious urban millennials aspire to premium

COMPETITIVE LANDSCAPE

International brands lead

Advertising and digital displays work!

High import taxes encourage counterfeit and contraband products

CATEGORY DATA

Table 86 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 87 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 89 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 90 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 91 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Cameroon

HEADLINES

PROSPECTS

Outdoor markets strong in skin care

The emerging middle class drives sales

A boom in skin lightening products among females

COMPETITIVE LANDSCAPE

Les Laboratoires Biopharma continues to perform well amidst strong international competition

International brands accelerate brand launches

Rising consumer awareness as distribution channels increase

CATEGORY DATA

Table 92 Sales of Skin Care by Category: Value 2013-2018
Table 93 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Skin Care: % Value 2014-2018
Table 95 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 97 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Cameroon

PROSPECTS

Baby and Child-Specific Products in Cameroon

HEADLINES

PROSPECTS

Mass products to the fore

Greater independence and empowerment of women to drive growth

Strong promotions to drive sales

COMPETITIVE LANDSCAPE

International brands set to drive growth

Les Laboratoires Biopharma strengthens its lead

Internet retailing to make an appearance

CATEGORY DATA

Table 99 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 100 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 101 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 102 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 103 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 105 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 106 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 107 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

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