Beauty and Personal Care in Cameroon
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Cameroon
Increased value and volume growth in 2021
Les Laboratoires Biopharma still leads
Local, organic ingredients increasingly popular particularly for skin care
Moderate constant value growth over forecast period
Local brands could hold significant value share in niche organic segment
Competitive pricing will help local players remain on top
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Cameroon
Bar soap continued to dominate bath and shower
Strong branding and wide distribution help Colgate-Palmolive and Unilever stay on top
Boom over for hand sanitisers
Moderate constant value growth over forecast period
Laundry bar soap stifles growth of bathing bar soap
Increased local production will drive more intense price competition
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Cameroon
International brands with broad product lines are particularly popular with local consumers
Social media a key space to attract consumers
Society fully opening benefits colour cosmetics
Potential headwinds over forecast period
Beauty specialist retailers continue to be main store-based distributor
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Cameroon
Deodorants used as substitute for fragrances
International players remain dominant, but local brand Balnéo is growing in popularity
Direct selling significant distribution channel
Rosey outlook over forecast period
Hot temperature support demand
Removal of excise duty for local manufacturers boosts domestic brands
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 45 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Cameroon
Depilatories unaffected by pandemic
Easier to use and significantly cheaper, women’s razors and blades steadily gain ground on hair removers/bleaches
Lack of marketing limits growth
Culture continues to stifle growth
Domestic manufacturing could result in lower prices
Women’s razors continue to be most popular
Table 46 Sales of Depilatories by Category: Value 2016-2021
Table 47 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Depilatories: % Value 2017-2021
Table 49 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 50 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Cameroon
Opening of society benefits fragrances
In-store visibility is key to driving sales
Counterfeiting remains a significant issue, particularly for premium brands
Muted constant value growth over forecast period
Growth potential for premium fragrances
Modern retail gains value share
Table 52 Sales of Fragrances by Category: Value 2016-2021
Table 53 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Fragrances: % Value 2017-2021
Table 55 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 58 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Cameroon
Opening of society benefits hair care
Relaxant key product in hair care
International brands remain dominant
Muted constant value growth over forecast period
Organic hair care gains value share
Growing trend of dreadlocks benefits conditioners and treatments
Table 60 Sales of Hair Care by Category: Value 2016-2021
Table 61 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 63 NBO Company Shares of Hair Care: % Value 2017-2021
Table 64 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 66 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Cameroon
Men’s grooming returns to value growth
International players still dominate
Revival in popularity of shavette razors
Muted constant value growth over forecast period
Rising cost of barber shops could benefit retail channel
Further growth expected in the beard grooming segment
Table 69 Sales of Men’s Grooming by Category: Value 2016-2021
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Cameroon
International brands dominate, but counterfeiting is rife
Colgate’s charcoal toothpaste appeals to Cameroonian consumers
Healthy growth for manual toothbrushes, driven by demand from rural consumers
Consumers increasingly look for oral care with teeth whitening benefits
Barriers to entry remain strong
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Cameroon
Growth slightly higher than 2020
Competitive pricing and strong awareness of local consumer tastes key to leader Les Laboratoires Biopharma’s ongoing success
Controversial skin lightening products remain popular
Moderate constant value growth over forecast period
Increasing demand for organic skin care products
Local players gain value share over the forecast period
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Cameroon
Premium Beauty and Personal Care in Cameroon
Weaker recovery for premium than mass in 2021
International brands dominate premium sector
Counterfeiting remains a major issue
Premium registers lower constant value growth than mass
Social media drives growth for premium colour cosmetics
Growing competition from higher quality mass brands
Table 96 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 97 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 98 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 99 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Cameroon
Recovery in current value growth in 2021
Local knowledge and local manufacturing key to Les Laboratoires Biopharma’s success
Social media increasingly used to reach younger consumers
Moderate constant value growth over forecast period
E-commerce gains value share
Increasing demand for organic skin care products could dampen volume sales within mass segment
Table 102 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 103 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 105 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 106 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 107 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026