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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Cameroon
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Mass Beauty and Personal Care in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Growth in retail current value sales slows, as consumers rein in their discretionary spending and spend more time at home
Young urban females are key drivers of growth
Strong local knowledge and local manufacturing key to Les Laboratoires Biopharma SA’s leadership
RECOVERY AND OPPORTUNITIES
Post-pandemic normalisation will boost demand for mass beauty and personal care
Retail modernisation will help to widen distribution – particularly for international brands
Social media could facilitate the growth of e-commerce
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Premium Beauty and Personal Care in Cameroon
KEY DATA FINDINGS
2020 IMPACT
With consumers socialising less frequently, pandemic hits demand for premium colour cosmetics and fragrances particularly hard
Counterfeiting remains a major issue
Celebrity endorsement increasingly important to premium brands
RECOVERY AND OPPORTUNITIES
Revival in social life and economic rebound will drive acceleration in premium beauty and personal care growth
Increasing consumer interest in organic beauty and personal care could represent an opportunity for domestic players
Fake it till you make you
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Baby and Child-Specific Products in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Even in a difficult economic environment, retail current value sales of baby and child-specific products continue to grow
Competitive pricing and wide distribution help domestic player Les Laboratoires Biopharma strengthen its leadership
Fewer children but more spending on each child
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound, urbanisation and increased female labour force participation will support robust growth in retail current value sales
Supermarkets will grow in importance as a distribution channel
Competitive pricing will help local players remain on top
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in Cameroon
KEY DATA FINDINGS
2020 IMPACT
COVID-19 pushes growth in retail current value sales to a seven-year high
Strong branding and wide distribution help Colgate Palmolive Co and Unilever Group stay on top
New medicated soaps launched
RECOVERY AND OPPORTUNITIES
Value-added products will grow in popularity, particularly with women
Bar soap will continue to account for the bulk of retail current value sales
Increased local production will drive more intense price competition
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Pandemic economic shock weighs heavily on demand for colour cosmetics
Beauty specialist retailers continue to gain ground on outdoor markets, as the products sold by the former are more trusted by local consumers
International brands with broad product lines are particularly popular with local consumers
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound, urbanisation, increased female labour force participation and later marriage will support return to growth
Beauty specialist retailers will continue to grow in popularity, but counterfeiting and illicit trade will remain significant issues
Potential for e-commerce growth
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
Deodorants in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Economic shock of pandemic prompts modest slowdown in retail current value sales growth
Deodorant sprays dominate due to their affordability
International players remain dominant, but local brand Balnéo is growing in popularity
RECOVERY AND OPPORTUNITIES
A youthful population profile, strong population growth and urbanisation will drive growth in demand for deodorants
Growth of supermarkets and beauty specialist retailers will facilitate wider distribution
Les Laboratoires Biopharma SA well placed to make further retail value share gains
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2015-2020
Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 53 NBO Company Shares of Deodorants: % Value 2016-2020
Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 55 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
Depilatories in Cameroon
KEY DATA FINDINGS
2020 IMPACT
With consumers socialising less often, COVID-19 leads to deceleration in demand growth for depilatories
Easier to use and significantly cheaper, women’s razors and blades steadily gain ground on hair removers/bleaches
Lack of marketing constrains growth in retail current value sales
RECOVERY AND OPPORTUNITIES
With consumers set to socialise more, post-pandemic normalisation will boost demand for depilatories
Hampered by a lack of marketing, hair removers/bleaches will continue to lose ground to women’s razors and blades
Domestic manufacturing could result in lower prices
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2015-2020
Table 59 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 60 NBO Company Shares of Depilatories: % Value 2016-2020
Table 61 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 62 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Pandemic shock leads to first decline in retail volume sales for 12 years
In-store visibility is key to driving sales
Counterfeiting remains a significant issue, particularly for premium brans
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound and retail modernisation will support accelerating growth in retail current value sales
Mass fragrances will outperform their premium counterparts
Counterfeit products will remain a significant impediment to growth
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2015-2020
Table 65 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 66 NBO Company Shares of Fragrances: % Value 2016-2020
Table 67 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 70 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Temporary closure of hair salons weakens demand for hair care
International brands remain dominant, with celebrity endorsement a key factor – particularly for younger consumers
Local brands are emerging, but they remain small scale
RECOVERY AND OPPORTUNITIES
Population growth, urbanisation, increased female labour force participation and widening distribution will drive robust growth in hair care demand
Direct selling could become a small, but significant distribution channel
Social media could help to drive growth in demand for salon professional hair care
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2015-2020
Table 73 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 75 NBO Company Shares of Hair Care: % Value 2016-2020
Table 76 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Pandemic undermines growth in retail volume sales, as men socialise less, while many are forced to tighten their belts
Pandemic has no more than a slight negative effect on demand for men’s shaving
Celebrity endorsement remains a key marketing strategy, with players increasingly utilising social media
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound will benefit men’s fragrances, men’s skin care and men’s deodorants in particular
A growing number of men will pass from being occasional to regular users of men’s grooming products
Some potential for local brands to grow
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2015-2020
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Growth in demand for oral care slows due to the pandemic but remains robust, as most consumers consider these products to be essential
Demand for mouthwash/dental rinses is growing in popularity among more affluent consumers
International brands dominate, but counterfeiting is rife
RECOVERY AND OPPORTUNITIES
Urbanisation, population growth and increased consumer interest in health and wellness will support accelerating growth in retail current value sales
As supermarkets proliferate, distribution will widen
Affluent consumers will become more interested in dental floss and premium toothpaste
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in Cameroon
KEY DATA FINDINGS
2020 IMPACT
Pandemic economic shock undermines demand for premium products
Competitive pricing and strong awareness of local consumer tastes key to leader Les Laboratoires Biopharma SA’s ongoing success
Controversial skin lightening products remain popular
RECOVERY AND OPPORTUNITIES
Mass brands will remain the main driver of growth
Supermarket expansion will lead to wider availability
Organic and natural ingredients will grow in popularity, as local consumers become more interested in health and wellness
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in Cameroon
2020 IMPACT