Beauty and Personal Care in Cameroon

Beauty and Personal Care in Cameroon

EXECUTIVE SUMMARY

Beauty and personal care records growth, supported by the rising urban population

Lifestyle changes drive growth for beauty and personal care

A local player leads beauty and personal care despite multiple international players

New product development particularly prominent in bath and shower

Beauty and personal care is set to perform well over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Cameroon

HEADLINES

PROSPECTS

The birth rate and rising disposable incomes are anticipated to drive growth

New products are anticipated to enter the market

Economy and standards brands will continue to drive sales

COMPETITIVE LANDSCAPE

Les Laboratoires Biopharma leads baby and child-specific products

Favourable price positioning and intense marketing activities drive growth

Chemists/pharmacies and small independent retailers are the leading distributors

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Cameroon

HEADLINES

PROSPECTS

Bath and shower is anticipated to perform well over the forecast period

Strong marketing activities will continue to support sales

Products with added benefits are expected to enter the market

COMPETITIVE LANDSCAPE

International brands lead bath and shower in 2017

Les Laboratoires Biopharma maintains its share

Mass brands dominate bath and shower; premium brands remain niche

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Cameroon

HEADLINES

PROSPECTS

Colour cosmetics is set to perform well over the forecast period

Better education is set to drive demand for products for darker complexions

Lifestyles as opposed to aesthetics drive the growth of colour cosmetics

COMPETITIVE LANDSCAPE

Beltapharm leads colour cosmetics

International brands dominate colour cosmetics, with a lack of local players

Fragmentation in colour cosmetics

CATEGORY DATA

Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Cameroon

HEADLINES

PROSPECTS

Deodorants is expected to perform well over the forecast period

Mass deodorant brands outperform premium brands

Deodorant sprays is set to see the fastest growth

COMPETITIVE LANDSCAPE

Unilever Group and Beiersdorf lead deodorants

International incumbents are anticipated to dominate over the forecast period

Les Laboratoires Biopharma is the only local player manufacturing deodorants

CATEGORY DATA

Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Cameroon

HEADLINES

PROSPECTS

Depilatories is expected to see muted growth over the forecast period

Product innovation is low in hair removers/bleaches

Women’s razors and blades will continue to grow, while women’s pre-shave will remain absent

COMPETITIVE LANDSCAPE

Reckitt Benckiser Group leads depilatories in 2017

The competitive landscape is anticipated to remain unchanged

Depilatories suffers from a lack of marketing activities

CATEGORY DATA

Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Cameroon

HEADLINES

PROSPECTS

Growth in fragrances is expected to continue over the forecast period

Premium fragrances outperforms mass fragrances in value terms

Mass fragrances has higher sales than premium fragrances

COMPETITIVE LANDSCAPE

International brands lead fragrances; local players remain absent

Illicit trade is likely to remain a threat to the expansion of fragrances

CATEGORY DATA

Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Cameroon

HEADLINES

PROSPECTS

Hair care is anticipated to perform well over the forecast period

Convenience is set to drive growth for perms and relaxants

Consumers are expected to increasingly be conscious of the ingredients in products

COMPETITIVE LANDSCAPE

SoftSheen-Carson Laboratories maintains its lead in hair care

Mass brands dominate

An elaborate product offering for an increasingly informed clientele

CATEGORY DATA

Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Cameroon

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period

New product developments are expected over the forecast period

The rise of male grooming

COMPETITIVE LANDSCAPE

Les Laboratories Biopharma leads mass beauty and personal care

Local players focus on niches, whilst international players have a broader approach

Lack of knowledge makes mass consumers more prone to buy illicit products

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Cameroon

HEADLINES

PROSPECTS

Men’s grooming is set to perform well over the forecast period

Men’s razors and blades remains the biggest category within men’s grooming

An increase in marketing activities is anticipated to drive growth

COMPETITIVE LANDSCAPE

International brands dominate men’s grooming

International players are anticipated to extend their lead over the forecast period

Les Laboratoires Biopharma is expected to gain share

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2012-2017
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 80 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 83 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Oral Care in Cameroon

HEADLINES

PROSPECTS

Oral care is anticipated to record a positive performance over the forecast period

New product developments focus on value-added benefits and improved formulae

COMPETITIVE LANDSCAPE

Colgate-Palmolive Co leads oral care in 2017

The competitive environment is expected to remain stable

International brands dominate oral care, whilst local players remain absent

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2012-2017
Table 86 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 87 Sales of Toothbrushes by Category: Value 2012-2017
Table 88 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 90 NBO Company Shares of Oral Care: % Value 2013-2017
Table 91 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 92 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 94 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Cameroon

HEADLINES

PROSPECTS

Growth is set to be driven by rising disposable incomes and increasing awareness

The sale in Cameroon of products purchased abroad

Lifestyle trends drive sales in premium beauty and personal care

COMPETITIVE LANDSCAPE

Lancôme Cosmétique de France leads premium beauty and personal care

Les Laboratoires Biopharma is the main local player

Premium beauty and personal care is highly fragmented

CATEGORY DATA

Table 96 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 97 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 99 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Cameroon

HEADLINES

PROSPECTS

Skin care is set to perform well over the forecast period

The competition is anticipated to favour the entry of additional brands

Modern retailers bring in new brands

COMPETITIVE LANDSCAPE

A local player leads skin care in 2017

Skin care is characterised by intense marketing activities

Premium liquid/cream/gel/bar cleansers and mass general purpose body care see the fastest growth

CATEGORY DATA

Table 102 Sales of Skin Care by Category: Value 2012-2017
Table 103 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Skin Care: % Value 2013-2017
Table 105 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 106 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 107 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 108 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Cameroon

PROSPECTS

---