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Beauty and Personal Care in Cameroon

June 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Cameroon?
  • Which are the leading brands in Cameroon?
  • How are products distributed in Cameroon?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Cameroon

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Cameroon

KEY DATA FINDINGS

Increased value and volume growth in 2021
Les Laboratoires Biopharma still leads
Local, organic ingredients increasingly popular particularly for skin care
Moderate constant value growth over forecast period
Local brands could hold significant value share in niche organic segment
Competitive pricing will help local players remain on top
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Cameroon

KEY DATA FINDINGS

Bar soap continued to dominate bath and shower
Strong branding and wide distribution help Colgate-Palmolive and Unilever stay on top
Boom over for hand sanitisers
Moderate constant value growth over forecast period
Laundry bar soap stifles growth of bathing bar soap
Increased local production will drive more intense price competition
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Cameroon

KEY DATA FINDINGS

Recovery begins in 2021
International brands with broad product lines are particularly popular with local consumers
Social media a key space to attract consumers
Society fully opening benefits colour cosmetics
Potential headwinds over forecast period
Beauty specialist retailers continue to be main store-based distributor
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Cameroon

KEY DATA FINDINGS

Deodorants used as substitute for fragrances
International players remain dominant, but local brand Balnéo is growing in popularity
Direct selling significant distribution channel
Rosey outlook over forecast period
Hot temperature support demand
Removal of excise duty for local manufacturers boosts domestic brands
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 45 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Cameroon

KEY DATA FINDINGS

Depilatories unaffected by pandemic
Easier to use and significantly cheaper, women’s razors and blades steadily gain ground on hair removers/bleaches
Lack of marketing limits growth
Culture continues to stifle growth
Domestic manufacturing could result in lower prices
Women’s razors continue to be most popular
Table 46 Sales of Depilatories by Category: Value 2016-2021
Table 47 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Depilatories: % Value 2017-2021
Table 49 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 50 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Cameroon

KEY DATA FINDINGS

Opening of society benefits fragrances
In-store visibility is key to driving sales
Counterfeiting remains a significant issue, particularly for premium brands
Muted constant value growth over forecast period
Growth potential for premium fragrances
Modern retail gains value share
Table 52 Sales of Fragrances by Category: Value 2016-2021
Table 53 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Fragrances: % Value 2017-2021
Table 55 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 58 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Cameroon

KEY DATA FINDINGS

Opening of society benefits hair care
Relaxant key product in hair care
International brands remain dominant
Muted constant value growth over forecast period
Organic hair care gains value share
Growing trend of dreadlocks benefits conditioners and treatments
Table 60 Sales of Hair Care by Category: Value 2016-2021
Table 61 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 63 NBO Company Shares of Hair Care: % Value 2017-2021
Table 64 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 66 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Cameroon

KEY DATA FINDINGS

Men’s grooming returns to value growth
International players still dominate
Revival in popularity of shavette razors
Muted constant value growth over forecast period
Rising cost of barber shops could benefit retail channel
Further growth expected in the beard grooming segment
Table 69 Sales of Men’s Grooming by Category: Value 2016-2021
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Cameroon

KEY DATA FINDINGS

Growth on par with 2020
International brands dominate, but counterfeiting is rife
Colgate’s charcoal toothpaste appeals to Cameroonian consumers
Healthy growth for manual toothbrushes, driven by demand from rural consumers
Consumers increasingly look for oral care with teeth whitening benefits
Barriers to entry remain strong
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Cameroon

KEY DATA FINDINGS

Growth slightly higher than 2020
Competitive pricing and strong awareness of local consumer tastes key to leader Les Laboratoires Biopharma’s ongoing success
Controversial skin lightening products remain popular
Moderate constant value growth over forecast period
Increasing demand for organic skin care products
Local players gain value share over the forecast period
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Cameroon

Premium Beauty and Personal Care in Cameroon

KEY DATA FINDINGS

Weaker recovery for premium than mass in 2021
International brands dominate premium sector
Counterfeiting remains a major issue
Premium registers lower constant value growth than mass
Social media drives growth for premium colour cosmetics
Growing competition from higher quality mass brands
Table 96 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 97 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 98 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 99 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Cameroon

KEY DATA FINDINGS

Recovery in current value growth in 2021
Local knowledge and local manufacturing key to Les Laboratoires Biopharma’s success
Social media increasingly used to reach younger consumers
Moderate constant value growth over forecast period
E-commerce gains value share
Increasing demand for organic skin care products could dampen volume sales within mass segment
Table 102 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 103 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 105 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 106 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 107 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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