Every category within beauty and personal care achieved positive growth in 2022, after making a fuller recovery from the pandemic compared to 2021. However rising inflation, exacerbated by the market’s high dependence on imports, and high unemployment led to consumer price sensitivity and acted as a drag on value sales.
In 2022, the volume sales of beauty and personal care in Honduras recovered to near pre-pandemic levels. Hondurans were less fearful of COVID-19 contagion given that as of September 2022, 82% of the population had been vaccinated, while the number of cases and their severity had dropped.
The Honduran economy registered moderate growth in 2022, estimated to be close to 3.7%, while it is also one of the Central American countries with the highest unemployment rates.
Many in Honduras face perpetual grinding poverty, with income disparity rising further during the review period. Some 39% of the population lived below the international poverty line of USD3.
With the start of the pandemic, the development of omnichannel retailing accelerated notably in Honduras, especially for mass beauty and personal care products from supermarket chains La Colonia, Walmart or pharmacy chains such as Kielsa. Health and beauty specialists also developed online sales platforms.
Beauty and personal care sales are expected to show conservative growth in volume terms, mainly affected by the limited income levels of a significant part of its population, which is not projected to improve notoriously in the short term. In response, products designed for a mass audience will be the most dynamic, with the regular launch of products at more affordable prices.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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