Every category within beauty and personal care achieved positive growth in 2021, with the market rebounding from a contraction in the previous year that was stimulated by the COVID-19 pandemic. However rising inflation and a high unemployment rate led to consumer price sensitivity and acted as a drag on value sales.
The country’s economy recovered rapidly from the impact of COVID-19 growing by 11% in 2021. This growth was stimulated by external demand, the resilience of remittances and by growth in production activities once movement restrictions were eased.
Honduras is currently experiencing an emigration crisis. Due to the high unemployment rate in the country, many of its inhabitants are emigrating in search of better work opportunities in countries such as the US and Spain.
Many in Honduras face perpetual grinding poverty, with income disparity rising further during the review period. Some 39% of the population were below the international poverty line of USD3.
Honduras offers several options for the import and export of goods as it has seaports in both northern and southern regions of the country, with access to both the Atlantic and Pacific Oceans. Conveniently, the country’s larger cities offer numerous options for the storage and distribution of imported goods.
Beauty and personal care is expected to continue registering positive sales growth over the forecast period, with growth rates set to be in line with those recorded over the review period. Once the country fully recovers from the pandemic, the industry is set to continue benefiting from economic growth in Honduras.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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