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2025 Developments
Beauty and personal care in Spain demonstrated cautious but resilient growth in 2025, expanding by 6% in retail value despite economic headwinds such as rising inflation and limited disposable income. This measured performance aligns with the country’s moderate GDP growth of 3% and inflation near 3%, reflecting a market environment where consumers prioritise value and selective indulgence amid financial constraints. The ageing population, which reached 49.1 million in 2025, is significantly shaping demand, especially for products addressing healthy ageing through active ingredients like retinol and collagen, which premium brands leverage to sustain innovation-led growth. Digital platforms, particularly TikTok and Instagram, are pivotal in influencing consumer choices across age groups, fostering demand for uniqueness and accelerating the success of niche brands and affordable dupes alike. Distribution remains anchored by supermarkets and beauty specialists, with private label products gaining share through quality and affordability, while retail e-commerce surges as a fast-growing channel driven by social commerce innovations such as TikTokShop. To succeed, brands must balance innovation and scientific efficacy with affordability and digital engagement, capitalising on influencer partnerships and offering authentic, personalised experiences that resonate with a diverse, budget-conscious consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Spain
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Economic Pressures Shape Cautious Consumer Behaviour and Sales Growth Moderation
Mass and Premium Segments Respond Differently to Evolving Consumer Demands
Social Media and Uniqueness Drive Trends and Consumer Choices Amid Economic Caution
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Economic Pressures Expected to Shape Cautious Spending but Steady Value Growth
Fragrances Set to Remain Largest and Best Performing, Driven by Social Media Influence on Consumer Preferences
Chart 5 Analyst Insight for Beauty and Personal Care
Social Media and Dupes Anticipated to Reshape Consumer Choices and Brand Strategies
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
L’Oréal and Mercadona Drive Market Concentration through Innovation and Private Label Growth
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets and Beauty Specialists Retain Lead, Driven by Private Label Growth and the Increasing Number of Niche Brands
Retail E-Commerce Expands Rapidly as Consumers Embrace Digital Beauty Shopping
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Spain
Key Data Insights
Baby and Child-Specific Products Summary
Chart 18 Key Industry Trends for Baby and Child-Specific Products
Spanish Parents Adapt Spending Amid Birth Rate Decline and Economic Pressures
Baby Wipes Lead Value Sales, While Baby and Child-Specific Sun Care Shows Strong Growth Momentum
Informed Older Mothers Drive Demand for Enriched, Chemical-Free Baby Products
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Spanish Birth Rate Decline and Evolving Child Demographics Anticipated to Shape Sales
Baby Wipes Set to Continue Leading Value, While Sun Care Leads Growth Trajectory
Innovative Natural Products and Older Child Focus Expected to Drive Business Strategies
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Mercadona and Carrefour Strengthen Their Positions through Competitive Pricing and Strong Brand Recognition
Chart 24 Analyst Insight for Baby and Child-Specific Products
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Supermarkets and Pharmacies Maintain Leading Distribution Roles Supported by Key Product Categories
Retail E-Commerce Grows Steadily, Driven by Convenience and Expanding Product Range
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Spain
Key Data Insights
Bath and Shower Summary
Social Media Influence Drives Sales Growth Despite Economic Headwinds
Body Wash/Shower Gel Leads Value Sales Supported by Consumer Habits
Social Media Influencers Propel Mercadona’S Shower Gel to Bestseller Status
Chart 35 Value Sales 2020-2030
Chart 36 Volume Sales 2020-2030
Chart 37 Value Sales by Category 2025
Economic Constraints Expected to Shape Modest Growth Amid Rising Consumer Expenditure
Body Wash/Shower Gel Expected to Remain Largest and Best Performing, While Body Gel Gains Traction in Beauty Routines
Retailers Anticipated to Leverage Social Media and Sustainability to Meet Evolving Consumer Needs
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Forecast Value Sales by Category 2025-2030
Mercadona’S Social Media Engagement Fuels Growing Market Leadership, While Private Label Gains Traction
Incremental Innovation Creates New Growth Avenues
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Supermarkets Maintains Leadership as Consumers Prioritise Saving and Product Experience
Discounters Accelerate Growth by Attracting Price-Sensitive Shoppers with Private Label Ranges
Retail E-Commerce Faces Limitations but Is Poised for Growth with New Social Commerce Platforms
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Bath and Shower
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Bath and Shower
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Colour Cosmetics in Spain
Key Data Insights
Colour Cosmetics Summary
Chart 50 Key Industry Trends for Colour Cosmetics
Slower Growth Reflects Cautious Spending Amid Economic Uncertainty
Colour Cosmetics Sets/Kits Exhibit Dynamic Growth, Driven by Luxury Launches
Influencers and Ageing Consumers Drive Product Innovation and Sales
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Brands Expected to Innovate with Skin-Focused Products to Sustain Steady Growth
Colour Cosmetics Sets/Kits Set to Remain Most Dynamic, While Influencers and Affordable Dupes Drive Consumer Choices
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Shifting Dynamics as Affordable Brands Gain Momentum
Chart 56 Analyst Insight for Colour Cosmetics
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Primor Expansion and Sephora Exclusivity Reinforce Beauty Specialists’ Leading Market Share
Retail E-Commerce Surges as Consumers Seek Value and Exclusivity Online
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Spain
Key Data Insights
Deodorants Summary
Chart 67 Key Industry Trends for Deodorants
Spaniards Extend Usage and Innovation Fuels Steady Growth
Deodorant Sprays Lead Value, While Innovation in Deodorant Creams Boosts Sales
Agrado’S Compensated Gas Launch Exemplifies Sustainable Affordability
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Economic Pressures and New Competitors Anticipated to Moderate Value Growth
Deodorant Roll-Ons Maintain Dominance While Creams Drive Premium Growth
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Economic Pressures While Private Label Rises
Chart 73 Analyst Insight for Deodorants
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Supermarkets Maintain Dominance as Consumers Seek Value and Convenience
Retail E-Commerce Gains Ground Amid Modest Offline Channel Shifts
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Spain
Key Data Insights
Depilatories Summary
Ai-Powered Depilation Devices Reshape Consumer Choices and Sales Dynamics
Hair Removers/Bleaches and Women’S Razors and Blades Lead Sales as Consumer Preferences Evolve
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Consumers Expected to Balance Tradition and New Trends Amid Stable Growth
Hair Removers/Bleaches Set to Maintain Dominance While Women’S Razors and Blades Accelerate Growth
Shifting Beauty Ideals and Climate Changes Anticipated to Reshape Consumer Choices
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Leading Companies Stabilise Shares Amid Private Label Growth
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Supermarkets Consolidate Dominance as Convenience Stores and E-Commerce Grow Steadily
E-Commerce Growth Challenges Offline Retail but Remains a Niche Channel
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Spain
Key Data Insights
Fragrances Summary
Chart 99 Key Industry Trends for Fragrances
Growth Remains Steady Amid Cautious Consumer Spending, While Social Media Shapes Innovation
Premium Fragrances Lead Retail Value Driven by Niche Brand Appeal
Consumer Demand for Sustainability Amid Cost Pressures Drives Brands to Prioritise Innovation
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Growth Anticipated to Be Moderate over the Forecast Period, Driven by Cautious Consumer Spending
Chart 103 Analyst Insight for Fragrances
Premium Fragrances Set to Dominate Value, While Body Mists Drive Growth
Social Media and Niche Brands Expected to Fuel Innovation and Consumer Engagement
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Puig Sl and L’Oréal España Sa Reinforce Leadership Amid Rising Niche Competition
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Beauty Specialists and Department Stores Sustain Premium Fragrance Dominance
Retail E-Commerce Accelerates Growth, Driven by Digital Innovation and Social Media
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Spain
Key Data Insights
Hair Care Summary
Chart 116 Key Industry Trends for Hair Care
Baby Boomers and Gen X Drive Innovation and Growth through Targeted Hair Care Products
Hair Loss Treatments Experiences Dynamic Growth, While Social Media Influencers Shape Consumer Preferences
Sustainability Trends Shape Consumer Preferences and Innovation
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Integrated Technology and Social Media Influence Anticipated to Drive Future Hair Care Sales
Hair Loss Treatments Set to Continue Gaining Traction, Driven by Spain’S Ageing Population
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
L’Oréal and Procter & Gamble Continue to Lead Amid Rising Local Competition and Market Fragmentation
L’Oréal’S Acquisition and Product Innovation Fuel Competitive Shifts and Growth Opportunities
Chart 122 Analyst Insight for Hair Care
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Supermarkets Lead Retail Sales as Consumers Prioritise Cost-Saving, While Beauty Specialists Experience Rapid Growth
E-Commerce Grows as Niche Brands and Digital Trends Attract Spanish Shoppers
Chart 125 Retail Channels 2020-2025
Chart 126 Economic Context for Hair Care
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Hair Care
Chart 130 Population 2020-2030
Chart 131 Consumer Expenditure 2020-2030
Chart 132 Population by Generation 2025
Men's Grooming in Spain
Key Data Insights
Men's Grooming Summary
Premium Fragrances Drive Strong Growth and Shape Consumer Preferences
Men’S Fragrances Lead in Size and Exhibit Dynamic Growth
Influencer-Driven Trends and Sustainable Packaging Influence Product Innovation
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Spanish Men Expected to Embrace Innovation Amid Cautious Spending
Men’S Fragrances Set to Dominate Value with Steady Expansion
Digital Influencers and Multifunctional Products Anticipated to Reshape Purchasing Behaviour
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position, While Emerging Players Gain Traction
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Supermarkets and Beauty Specialists Strengthen Leadership through Consumer Preference and Competitive Pricing
Retail E-Commerce Gains Ground with Promotion-Driven Shopping While Traditional Channels Adapt
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Spain
Key Data Insights
Oral Care Summary
Chart 148 Key Industry Trends for Oral Care
Steady Growth Driven by Health Awareness Amid Economic Caution
Toothpaste Leads in Value, While Tooth Whiteners Show Rapid Expansion
Dentaid Leads Sustainable Innovation Responding to Conscious Consumers
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Consumers Anticipated to Prioritise Value Amid Steady Growth in Retail Sales
Toothpaste Set to Remain the Largest, While Tooth Whiteners Continue Gaining Traction through Social Media and Aesthetic Focus
Health-Conscious Innovation Expected to Reshape Consumer Choices and Product Development
Chart 152 Analyst Insight for Oral Care
Chart 153 Forecast Value Sales 2020-2030
Chart 154 Forecast Value Sales by Category 2025-2030
Procter & Gamble España Sa and Haleon Spain Sa Compete Closely Amid Shifting Shares
Chart 155 Company Shares 2025
Chart 156 Brand Shares 2025
Supermarkets Retain Lead as Spanish Consumers Prioritise Value and Savings
E-Commerce Accelerates Growth Driven by Convenience and Rising Digital Adoption
Chart 157 Retail Channels 2020-2025
Chart 158 Economic Context for Oral Care
Chart 159 Real Gdp Growth 2020-2030
Chart 160 Inflation 2020-2030
Chart 161 Consumer Context for Oral Care
Chart 162 Population 2020-2030
Chart 163 Consumer Expenditure 2020-2030
Chart 164 Population by Generation 2025
Skin Care in Spain
Key Data Insights
Skin Care Summary
Chart 165 Key Industry Trends for Skin Care
Spanish Skin Care Growth Moderates Amid Economic Headwinds and Ageing Population
Facial Care Leads Value Sales, Driven by the Rise of Asian Beauty Trends
Influencers Catalyse Innovation and Consumer Engagement in Skin Care
Chart 166 Value Sales 2020-2030
Chart 167 Volume Sales 2020-2030
Chart 168 Value Sales by Category 2025
Spaniards Expected to Prioritise Skin Care Despite Economic Pressures Limiting Spending
Facial Care Set to Maintain Dominance, While Skin Care Sets/Kits Gains Fastest Growth Momentum
Social Media and Microbiome Focus Anticipated to Reshape Product Innovation and Consumer Behaviour
Chart 169 Analyst Insight for Skin Care
Chart 170 Forecast Value Sales 2020-2030
Chart 171 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Position Amid Rising Private Label Competition
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Supermarkets and Beauty Specialists Lead Retail Distribution with Private Label Growth
Retail E-Commerce Accelerates Growth Driven by Convenience and Exclusive Brand Availability
Chart 174 Retail Channels 2020-2025
Chart 175 Economic Context for Skin Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Skin Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Sun Care in Spain
Key Data Insights
Sun Care Summary
Chart 182 Key Industry Trends for Sun Care
Rising Consumer Awareness and Economic Growth Support Sustained Sun Care Demand
Adult Sun Care Leads Sales as Consumers Seek Effective Year-Round Protection
Spanish Brands Embrace Sustainability and Climate-Driven Innovation to Boost Sales
Chart 183 Value Sales 2020-2030
Chart 184 Volume Sales 2020-2030
Chart 185 Value Sales by Category 2025
Rising Temperatures and Consumer Habits Expected to Fuel Steady Growth Amid Competition
Baby and Child-Specific Sun Care Set to Accelerate Growth Driven by Premium Demand
Chart 186 Forecast Value Sales 2020-2030
Chart 187 Forecast Value Sales by Category 2025-2030
Isdin?Sa and L'oréal España Sa Reinforce Leadership Amid Competitive Pressure
Chart 188 Analyst Insight for Sun Care
Chart 189 Company Shares 2025
Chart 190 Brand Shares 2025
Pharmacies and Supermarkets Dominate as Leading Sales Channels Supported by Brand Strategies
Retail E-Commerce Expands Rapidly with Tiktokshop Poised to Transform Online Sales
Chart 191 Retail Channels 2020-2025
Chart 192 Economic Context for Sun Care
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Sun Care
Chart 196 Population 2020-2030
Chart 197 Consumer Expenditure 2020-2030
Chart 198 Population by Generation 2025
Premium Beauty and Personal Care in Spain
Key Data Insights
Premium Beauty and Personal Care Summary
Consumer Demand for Wellbeing and Efficacy Drives Category Growth
Premium Fragrances Leads Sales, Showing Strong Growth Amid Consumer Indulgence
Ageing Consumers Drive Longevity Trend with Holistic Health Focus
Chart 199 Value Sales 2020-2030
Chart 200 Value Sales by Category 2025
Social Media Drives Evolving Consumer Demand and Market Growth
Luxury Purchase Fatigue and Dupe Culture Anticipated to Drive Brands Towards Innovation and Strategic Marketing
Chart 201 Forecast Value Sales 2020-2030
Chart 202 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Despite Intensifying Competition
Chart 203 Company Shares 2025
Chart 204 Brand Shares 2025
Chart 205 Economic Context for Premium Beauty and Personal Care
Chart 206 Real Gdp Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Premium Beauty and Personal Care
Chart 209 Population 2020-2030
Chart 210 Consumer Expenditure 2020-2030
Chart 211 Population by Generation 2025
Mass Beauty and Personal Care in Spain
Key Data Insights
Mass Beauty and Personal Care Summary
Mass Beauty and Personal Care Grows Steadily Amid Economic Caution and Social Media Influence
Mass Skin Care Leads in Sales, While Mass Fragrances Shows Rapid Growth
Influencers Drive Trend Adoption While Dupes Boost Affordability and Sales
Chart 212 Value Sales 2020-2030
Chart 213 Value Sales by Category 2025
Consumers Expected to Embrace Mass Ranges as Economic Caution Drives Downtrading
Mass Skin Care Set to Sustain Leadership, While Mass Fragrances Accelerates Growth
Social Media-Driven Dupe Culture Anticipated to Continue Reshaping Purchasing and Innovation Strategies
Chart 214 Forecast Value Sales 2020-2030
Chart 215 Forecast Value Sales by Category 2025-2030
L’Oréal and Mercadona Leverage Innovation and Social Media to Strengthen Leadership
Chart 216 Company Shares 2025
Chart 217 Brand Shares 2025
Chart 218 Economic Context for Mass Beauty and Personal Care
Chart 219 Real Gdp Growth 2020-2030
Chart 220 Inflation 2020-2030
Chart 221 Consumer Context for Mass Beauty and Personal Care
Chart 222 Population 2020-2030
Chart 223 Consumer Expenditure 2020-2030
Chart 224 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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