Executive Summary

Jun 2019
Experiencing limiting sales

The Spanish beauty and personal care market experienced another year of solid value growth in 2018. Despite mixed results across categories, the overall market sustained steady growth in 2018, boosted by categories with scope for product innovation, such as fragrances, skin care or colour cosmetics.

Beauty within

Spaniards increasingly perceive beauty as being part of their overall health and way of life. This wider concept of beauty is supporting the interest in the ingredients and formulations of beauty and personal care products, especially because the number of Spaniards suffering from skin care ailments does not stop growing.

Others gaining momentum

In 2018, the global player L’Oréal continued to lead the Spanish beauty and personal care market. L’Oréal consolidated its strategy of launching new ranges, especially with celebrities’ collaborations and having celebrities as ambassadors.

Tailored cosmetics concentrating new product developments

Consumers are increasingly looking for products that are most suitable for their needs and liking. The “one size fits all” approach no longer suits consumers and companies are rethinking their strategies to offer personalised products.

Millennials and centennials concentrating interest

Over the 2018-2023 forecast period value sales of beauty and personal care are expected to record solid value growth. During the forecast period main actors in beauty and personal care are set to focus their attention on the next generation of consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Beauty and Personal Care in Spain

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free (where applicable):

The Beauty and Personal Care in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Spain?
  • What are the major brands in Spain?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Spain

EXECUTIVE SUMMARY

Experiencing limiting sales
Beauty within
Others gaining momentum
Tailored cosmetics concentrating new product developments
Millennials and centennials concentrating interest

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Spain

HEADLINES

PROSPECTS

Products for babies still drive sales
Need to find inspiration somewhere else
Birth rate is still constraining higher sales growth

COMPETITIVE LANDSCAPE

Newcomers arrive
Private label still on top with its strength in baby wipes
Johnson & Johnson maintains lead in baby and child-specific products overall

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Spain

HEADLINES

PROSPECTS

No big changes on the pipeline
Natural trend to gain adepts
Spoiling consumers

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its lead
Private label player Mercadona ranks second, but is losing ground to branded ranges as price gaps shrink
Ecological concerns driving sales

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Spain

HEADLINES

PROSPECTS

The need of experiencing limits category’s performance
Professionals and fashion keep being the inspiration
Centennials are the next target

COMPETITIVE LANDSCAPE

No changes at the top
Skin care players trying their luck

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Spain

HEADLINES

PROSPECTS

Maturity limiting sales
Consumer attitudes to damage sales

COMPETITIVE LANDSCAPE

Unilever maintains its strong lead
Consumers perceive no added value in higher-priced products

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Spain

HEADLINES

PROSPECTS

Better left done by professionals
No longer so seasonal
Focusing on new consumers

COMPETITIVE LANDSCAPE

Taking the lead
Diversification drags sales down

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Hair Care in Spain

HEADLINES

PROSPECTS

Spanish consumers increasingly patronise beauty salons for hair care treatments, dampening without dissolving value growth for the category
Natural ingredients keep gaining popularity
Conditioners and treatments may lose if shampoos incorporate extra properties that accomplish the same thing

COMPETITIVE LANDSCAPE

L’Oréal España
Private label fighting to compete

CATEGORY DATA

Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 63 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 64 LBN Brand Shares of Colourants: % Value 2015-2018
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 66 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 67 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 68 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Spain

HEADLINES

PROSPECTS

Experiencing more is fuelling mass ranges
Targeting new consumers
Natural ingredients

COMPETITIVE LANDSCAPE

Leading player sees slight erosion its value share
Private label keeps losing ground

CATEGORY DATA

Table 71 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 72 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 74 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 76 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Spain

HEADLINES

PROSPECTS

Men’s grooming gaining momentum
New generations shaping sales
Fashion to shape sales

COMPETITIVE LANDSCAPE

Puig assumes the leading position in 2018
Innovation to shape sales
New players to explore new channels

CATEGORY DATA

Table 77 Sales of Men’s Grooming by Category: Value 2013-2018
Table 78 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 79 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 80 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 81 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 82 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 83 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 84 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 85 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Spain

HEADLINES

PROSPECTS

Healthier Spaniards supporting sales
Public campaigns to support sales
Dental clinics to influence sales

COMPETITIVE LANDSCAPE

A plethora of players
Natural ranges to be launched

CATEGORY DATA

Table 86 Sales of Oral Care by Category: Value 2013-2018
Table 87 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 88 Sales of Toothbrushes by Category: Value 2013-2018
Table 89 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 91 NBO Company Shares of Oral Care: % Value 2014-2018
Table 92 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 94 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 95 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Spain

HEADLINES

PROSPECTS

Need incentives to consume
Pharma brands vs non-pharma brands
Tailored ranges in the pipeline

COMPETITIVE LANDSCAPE

A local player on top
L’Oréal focusses on the experience side as it introduces new brands
New ways of selling

CATEGORY DATA

Table 99 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 100 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 102 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Spain

HEADLINES

PROSPECTS

Skin care has good prospects
Tailored skin care to drive future sales
Demand increases for more effective formulations and natural ingredients

COMPETITIVE LANDSCAPE

L’Oréal maintains its lead
Other players gaining ground

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2013-2018
Table 106 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 107 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 108 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 109 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 110 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 111 NBO Company Shares of Skin Care: % Value 2014-2018
Table 112 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 113 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 114 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 115 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 118 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Spain

HEADLINES

PROSPECTS

Fluctuations linked to the weather still shaping the category
Spanish families still to shape sales
Eco demands to shape the future of the category

COMPETITIVE LANDSCAPE

No surprises within this arena
Local players showing muscle

CATEGORY DATA

Table 120 Sales of Sun Care by Category: Value 2013-2018
Table 121 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Sun Care: % Value 2014-2018
Table 123 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 125 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Fragrances in Spain

HEADLINES

PROSPECTS

Higher disposable income and improved economy benefit value sales, but growth is decelerating
Consumers’ desire to enjoy experience to be explored
Millennials and centennials are the new focus

COMPETITIVE LANDSCAPE

One Spanish king
Tailored products is the next step

CATEGORY DATA

Table 127 Sales of Fragrances by Category: Value 2013-2018
Table 128 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Fragrances: % Value 2014-2018
Table 130 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 131 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 132 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 133 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 134 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023