The Spanish beauty and personal care market experienced another year of solid value growth in 2018. Despite mixed results across categories, the overall market sustained steady growth in 2018, boosted by categories with scope for product innovation, such as fragrances, skin care or colour cosmetics.
Spaniards increasingly perceive beauty as being part of their overall health and way of life. This wider concept of beauty is supporting the interest in the ingredients and formulations of beauty and personal care products, especially because the number of Spaniards suffering from skin care ailments does not stop growing.
In 2018, the global player L’Oréal continued to lead the Spanish beauty and personal care market. L’Oréal consolidated its strategy of launching new ranges, especially with celebrities’ collaborations and having celebrities as ambassadors.
Consumers are increasingly looking for products that are most suitable for their needs and liking. The “one size fits all” approach no longer suits consumers and companies are rethinking their strategies to offer personalised products.
Over the 2018-2023 forecast period value sales of beauty and personal care are expected to record solid value growth. During the forecast period main actors in beauty and personal care are set to focus their attention on the next generation of consumers.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Spain with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.