Beauty and Personal Care in the United Arab Emirates

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in United Arab Emirates?
  • Which are the leading brands in United Arab Emirates?
  • How are products distributed in United Arab Emirates?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Trading down benefits mass products
Mass brands respond to more intense competition
Consumers seek out trusted names

RECOVERY AND OPPORTUNITIES

Mass brands offer products with clean and sustainable positioning
Mass products team up with InstaShop
Mass Asian brands continue to gain ground

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Premium brands account for bulk of sales, but mass brands register stronger growth
Premium colour cosmetics registers the greatest loss in 2020
Premium bath and shower stands out in 2020 as more look to self-care

RECOVERY AND OPPORTUNITIES

Premium domestic players gain favour with locals
Pandemic fuels beauty tech boom that will impact premium categories
Personalisation will boost premium prospects over the forecast period

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Baby wipes the largest category and only category to see growth in 2020
Products formulated for sensitive skin drive sales growth
Greater distribution online helps sales of mass products

RECOVERY AND OPPORTUNITIES

Natural and organic ingredients continue to gain traction
Growth will stem from innovation
Johnson & Johnson leads

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Safety and hygiene concerns drive demand in 2020
Anti-bacterial product claims increase in light of heightened health awareness
Innovation in hygiene and health space may fuel recovery
International players remain dominant

RECOVERY AND OPPORTUNITIES

Mobile apps grow share of bath and shower penetration
Hygiene products take greater shelf space in convenience stores
Discount variety stores seen as reliable supplier of PPE and hand sanitiser

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020 Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Lipstick hardest hit by COVID-19
Premium department stores prove more resilient than standalone colour cosmetics shops
Nail products grow very slightly after a year of decline

RECOVERY AND OPPORTUNITIES

Sensory retail experiences expected to fuel growth
Environmental consciousness and sustainability will shape purchasing decisions in 2020 and beyond
Clean beauty to be industry standard in both mass and premium colour cosmetics

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Declines in growth due to pandemic
Deodorants still a relatively immature category
Concerns about deodorant safety among women

RECOVERY AND OPPORTUNITIES

Dermo deodorants could fuel pockets of growth
Major multinationals remain leading names in deodorants
Deodorant sprays remain most popular category

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020 Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 57 NBO Company Shares of Deodorants: % Value 2016-2020 Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 59 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

One of the best performing categories in beauty and personal care
Innovation drives wax strips
Reckitt Benckiser leads depilatories due to its strength in hair removers/bleach

RECOVERY AND OPPORTUNITIES

New depilatory formats could gain traction
Two contradictory forces during pandemic
Depilatories consumer base expands to include men

CATEGORY DATA

Table 62 Sales of Depilatories by Category: Value 2015-2020 Table 63 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 65 NBO Company Shares of Depilatories: % Value 2016-2020 Table 66 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 67 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Loss of tourists hurts category
Repatriated fragrance spend buoys category

RECOVERY AND OPPORTUNITIES

Arabian brands scramble to improve online offerings
Coty Inc remains the leading player in Western (non-oud) fragrances
E-commerce will be increasingly significant

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2015-2020 Table 70 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 71 NBO Company Shares of Fragrances: % Value 2016-2020 Table 72 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 75 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

DIY grows category amid pandemic
Rising importance of scalp health among consumers
Clean hair care grows in popularity

RECOVERY AND OPPORTUNITIES

Distribution focuses on modern grocery retailing, as e-commerce explodes
Two contradictory trends impact category
Consumer demands diversify with new at-home treatments

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2015-2020 Table 78 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 79 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 80 NBO Company Shares of Hair Care: % Value 2016-2020 Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 82 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 83 LBN Brand Shares of Colourants: % Value 2017-2020 Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 85 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 86 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 87 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Hit to discretionary income impacts demand and sales
Premium men’s grooming encounters a tougher year than mass counterparts
Home seclusion amongst male consumers dampens grooming market in 2020

RECOVERY AND OPPORTUNITIES

Multinational companies and international brands continue their dominance
Gillette leads in innovation with heated razor
Growing focus on healthy-looking skin

CATEGORY DATA

Table 90 Sales of Men’s Grooming by Category: Value 2015-2020 Table 91 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 94 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 95 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 97 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Sales undermined in 2020 but oral care proves fairly resilient
Closure of dental clinics helps buoy demand

RECOVERY AND OPPORTUNITIES

Multinationals focus on innovation
Antibacterial positioning expected to grow
Environmental awareness and sustainability key to growth

CATEGORY DATA

Table 99 Sales of Oral Care by Category: Value 2015-2020 Table 100 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 101 Sales of Toothbrushes by Category: Value 2015-2020 Table 102 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 103 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 104 NBO Company Shares of Oral Care: % Value 2016-2020 Table 105 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 107 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 108 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 110 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Asian skin care grows in popularity
Emergence of “maskne” to aid demand for skin care products
Enter Watsons

RECOVERY AND OPPORTUNITIES

“Retailtainment” expected to drive sales
Skincare framed as wellness
Mini sizes take up greater shelf space in 2020

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2015-2020 Table 113 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 114 NBO Company Shares of Skin Care: % Value 2016-2020 Table 115 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 117 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 120 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 121 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions and stay-at-home orders reverse growth in sun protection
Spending too long in front of a screen
SPF facial make-up poses challenge despite increasing awareness of importance of sun protection
E-commerce increasingly important

RECOVERY AND OPPORTUNITIES

Sun protection to return to 2019 levels by 2022
Raising awareness through social media

CATEGORY DATA

Table 123 Sales of Sun Care by Category: Value 2015-2020 Table 124 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 125 NBO Company Shares of Sun Care: % Value 2016-2020 Table 126 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 128 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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