Beauty and Personal Care in the United Arab Emirates

Beauty and Personal Care in the United Arab Emirates

EXECUTIVE SUMMARY

Growth for mass beauty and personal care

Shifting ideas of beauty and the rise of natural and organic products

Niche is the new trend

The digitalisation of beauty and personal care

Continued growth in the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in the United Arab Emirates

HEADLINES

PROSPECTS

Many new-born ranges are launched in 2018

Recommendations from professionals drive sales

Convenience drives sales of baby wipes

COMPETITIVE LANDSCAPE

Johnson & Johnson leads despite controversy

Increasing fragmentation in baby and child-specific products

The rise of millennial “mommy microbloggers”

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in the United Arab Emirates

HEADLINES

PROSPECTS

A move towards simpler and more natural products

Less is more

Daily showers fuel growth

COMPETITIVE LANDSCAPE

Unilever Gulf maintains its lead, followed by Reckitt Benckiser Arabia

Shower gel sees higher growth, but some favour old-fashioned bar soap

Mega sales mania

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in the United Arab Emirates

HEADLINES

PROSPECTS

AI to improve the beauty experience

Essentials turn into options

The foundation of inclusive labels

COMPETITIVE LANDSCAPE

Estée Lauder Middle East maintains its lead

The popularity of social media influencers

Sephora remains a beauty mecca

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in the United Arab Emirates

HEADLINES

PROSPECTS

Deodorant sprays is the most popular format

Limited awareness of the nuances in deodorants

Aluminium- and zinc-free; pH-neutral and organic

COMPETITIVE LANDSCAPE

Multinationals dominate

Men’s Speed Stick is available mainly online

Advertising and promotion are key to success

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in the United Arab Emirates

HEADLINES

PROSPECTS

Alternatives hamper growth

The climate and cultural preferences

Depilatories are increasingly popular amongst men

COMPETITIVE LANDSCAPE

Reckitt Benckiser Arabia leads

Product innovation

Hypermarkets and supermarkets lead the distribution of depilatories

CATEGORY DATA

Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in the United Arab Emirates

HEADLINES

PROSPECTS

Premium fragrances – from bloom to gloom

Premium Arabian ouds

Tourism impacts fragrances

COMPETITIVE LANDSCAPE

A new Brazilian entrant in fragrances

Scents are a sacred part of the culture

West is inspired by East

CATEGORY DATA

Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in the United Arab Emirates

HEADLINES

PROSPECTS

Increasing demand for organic products

Conscious consumers

A lack of brand loyalty

COMPETITIVE LANDSCAPE

International companies dominate hair care

Less frequent hair washing

Appealing to local sensibilities

CATEGORY DATA

Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in the United Arab Emirates

HEADLINES

PROSPECTS

Better value for money

The distribution of mass beauty and personal care products

Masstige gains traction

COMPETITIVE LANDSCAPE

Unilever Gulf leads mass beauty and personal care

Japanese variety stores attract value-focused high-income millennials

Masstige products may be a stepping-stone to premium products

CATEGORY DATA

Table 78 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 79 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 81 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 82 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in the United Arab Emirates

HEADLINES

PROSPECTS

Men outnumber women in the United Arab Emirates

Hygiene products are prioritised over “care” products

Beards remain popular

COMPETITIVE LANDSCAPE

Internet retailing is poised for growth

Keeping up appearances – the need for male-specific products

The corporate culture boosts sales

CATEGORY DATA

Table 84 Sales of Men’s Grooming by Category: Value 2013-2018
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 88 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in the United Arab Emirates

HEADLINES

PROSPECTS

A great smile is considered a beauty essential

Toothpaste leads oral care

Toothbrush use is firmly entrenched; mouthwash and floss are catching up

COMPETITIVE LANDSCAPE

Multinationals dominate oral care

Product innovation

Hypermarkets expand their offering of oral care products

CATEGORY DATA

Table 93 Sales of Oral Care by Category: Value 2013-2018
Table 94 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 95 Sales of Toothbrushes by Category: Value 2013-2018
Table 96 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 98 NBO Company Shares of Oral Care: % Value 2014-2018
Table 99 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 100 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 101 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 102 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 103 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 105 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in the United Arab Emirates

HEADLINES

PROSPECTS

The premium segment is closely linked to tourism and consumer confidence

Consumers value experiences over things

Evolving perceptions of premium

COMPETITIVE LANDSCAPE

Subscription beauty

Department stores suffers from the rise of e-commerce

Le BHV Marais enters the market

CATEGORY DATA

Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in the United Arab Emirates

HEADLINES

PROSPECTS

Local appeal

A more holistic approach

Korean skin care products win; Korean cosmetics fall flat

COMPETITIVE LANDSCAPE

Analytical apps

A new Brazilian entrant in skin care

On-the-go packaging

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2013-2018
Table 113 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 118 NBO Company Shares of Skin Care: % Value 2014-2018
Table 119 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 120 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 121 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 125 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in the United Arab Emirates

HEADLINES

PROSPECTS

Protecting children from the sun

A desire for fair skin – avoidance of the sun

Consumers look for innovative products

COMPETITIVE LANDSCAPE

Beiersdorf Middle East and Playtex Products lead sun care

Nivea offers vending

Major promotions

CATEGORY DATA

Table 127 Sales of Sun Care by Category: Value 2013-2018
Table 128 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Sun Care: % Value 2014-2018
Table 130 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 131 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 132 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

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