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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the United Arab Emirates
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby wipes registers strongest year-on-year growth
Established brands are expanding portfolios and capitalising on consumer trust
Asian mass products start to enter category
PROSPECTS AND OPPORTUNITIES
“Mommy blogs” become increasingly important
Growth potential for baby and child-specific sun care
Apparel and footwear specialist retailers expanding offer
CATEGORY DATA
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sustainable packaging gains steam
Price movement among mass retailers
Hand sanitisers sees decline in 2021 following triple-digit growth
PROSPECTS AND OPPORTUNITIES
Private label has room to grow
Consumers demand greater transparency
Ethical bath and shower demand varies by generation
CATEGORY DATA
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Touchless beauty favours stick formats
Sustainability is expected to be top of mind for consumers
More than one shade of nude: Personalisation addresses consumer diversity
PROSPECTS AND OPPORTUNITIES
Growing shift towards online beauty
E-commerce encourages greater uptake of smaller pack sizes
Optimistic outlook for colour cosmetics
CATEGORY DATA
Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater time spent at the office drives growth of deodorants in 2021
Unit prices rise dramatically
Increasing frequency of exercise and gym attendance supports demand
PROSPECTS AND OPPORTUNITIES
Natural deodorants is a small but fast growing trend
Scent is extremely important to local consumers
Deodorants offering multifunctionality and specific benefits may fuel pocket of growth
CATEGORY DATA
Table 42 Sales of Deodorants by Category: Value 2016-2021
Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Deodorants: % Value 2017-2021
Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand increases but value sales decline in 2021
Consumer base expands to include growing number of men
At-home waxing services threaten category
PROSPECTS AND OPPORTUNITIES
Presence of women’s pre-shave remains insignificant
Reckitt Benckiser set to retain convincing leadership over forecast period
Food-inspired ingredients to grow in popularity
CATEGORY DATA
Table 50 Sales of Depilatories by Category: Value 2016-2021
Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 53 NBO Company Shares of Depilatories: % Value 2017-2021
Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong local culture of fragrance
Eco-friendly fragrances
Coty Inc is the leading player in Western (non-oud) fragrances
PROSPECTS AND OPPORTUNITIES
Return of tourism to support sales of premium fragrances
Unisex brands to gain growth momentum over forecast period
Hair mists and skin care on the rise
CATEGORY DATA
Table 57 Sales of Fragrances by Category: Value 2016-2021
Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Fragrances: % Value 2017-2021
Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price sensitivity favours hair care with masstige positioning
Vegan hair care begins to gain momentum
Digitalisation grows
PROSPECTS AND OPPORTUNITIES
Local consumers return to beauty salons but continue to perform at-home hair care routines
“Skinification” drives health focus
Premiumisation trend fuelled by return of high-spending tourists
CATEGORY DATA
Table 65 Sales of Hair Care by Category: Value 2016-2021
Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 68 NBO Company Shares of Hair Care: % Value 2017-2021
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 71 LBN Brand Shares of Colourants: % Value 2018-2021
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men’s grooming returns to solid growth in 2021 with multinationals leading
Wellness trend continues to grow among men
Men’s hair health a major issue
PROSPECTS AND OPPORTUNITIES
Men’s grooming to continue to be uplifted by social media
The Grooming Lab expands offer in 2021
Shifting concepts of masculinity could support expansion of men’s grooming
CATEGORY DATA
Table 78 Sales of Men’s Grooming by Category: Value 2016-2021
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Niche oral care brands making their mark
Discounters set to penetrate oral care
Oral care not as impacted by inflationary pressures
PROSPECTS AND OPPORTUNITIES
Potential for eco-friendly and recyclable packaging to be further explored
Counterfeit electric toothbrush replacement heads compete with brands
Power toothbrushes to outpace manual format in terms of value growth
CATEGORY DATA
Table 87 Sales of Oral Care by Category: Value 2016-2021
Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 89 Sales of Toothbrushes by Category: Value 2016-2021
Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 92 NBO Company Shares of Oral Care: % Value 2017-2021
Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
TikTok pushes trends in skin care
DIY trend and self-pampering continues
Premium rebounds after mass segment outperforms previous year
PROSPECTS AND OPPORTUNITIES
Multi-brand retailers rise in popularity
Clinical interventions pose risk to skin care
Asian skin care lines offer strong growth potential
CATEGORY DATA
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital engagement sustains momentum
Functional sun care offering specific value to drive focus on premium segment
Vegan, cruelty-free claims gain momentum in sun care
PROSPECTS AND OPPORTUNITIES
Dermocosmetics to gain share in sun care
Exposure to digital screens and harmful effects on skin
Sun care related to tourism rebound, domestic and international
CATEGORY DATA
Table 111 Sales of Sun Care by Category: Value 2016-2021
Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Masstige threatens premium segment
“Retailtainment” drives premium skin care
Premium brands embrace refills and recycling
PROSPECTS AND OPPORTUNITIES
Premium colour cosmetics to record further growth
Digital beauty will continue to evolve
Social consciousness becomes key
CATEGORY DATA
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass Asian products flood the market
Traditionally positioned premium ingredients are finding their way into mass products
Clean beauty labels become buzzword in mass segment
PROSPECTS AND OPPORTUNITIES
Promotional triggers remain important growth drivers
Mass products with local celebrity endorsements expected to gain momentum
Mass beauty players collaborate with hyperlocal delivery apps
CATEGORY DATA
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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