Beauty and Personal Care in the United Arab Emirates

Beauty and Personal Care in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Social media and e-commerce become more important for beauty and personal care

The leading multinationals face strong competition from emerging niche players

Positive sales growth expected to continue over the forecast period

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass brands dominate despite high premium sales, especially via e-commerce

Unilever remains the leading names in mass beauty and personal care

Asian brands gain ground as they are pitched between mass and premium

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Perceptions of premium brands still evolving as marketing becomes more targeted

Glamour and unique experiences remain at the core of the premium ethos

The retailing of premium beauty and personal care continues to evolve

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

The rising popularity of products suitable for sensitive skin drives sales growth

Baby wipes remains the largest category of baby and child-specific products

Well-known brands dominate as sales increasingly shift to e-commerce

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Natural credentials and explicitly feminine positioning emerge as marketing themes

Sales of bath and shower dominated by basic products for everyday hygiene use

Major international players remain dominant, with Unilever in the lead

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

The preference for heavily made up looks supports category growth

Premium brands account for the bulk of sales, mass brands register stronger growth

Brands and retailers respond to more intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorant sprays remains the most popular category

Rising awareness of personal hygiene set to override safety concerns to boost sales

Major multinational players remain the leading names in deodorants

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Benefits of hair removal culture balanced by preference for professional depilation

Depilatories consumer base expands as huge numbers of men begin to use them

Reckitt Benckiser leads depilatories due to its strength in hair removers/bleaches

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Traditional fragrance culture and importance of personal hygiene support sales

Traditional Arabian brands continue to lead sales in fragrances

Coty Inc remains the leading player in Western (non-oud) fragrances

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Ecological and natural products gain the attention of consumers

Multinational players remain at the top of the rankings as Procter & Gamble leads

Distribution focuses on modern grocery retailers, with e- commerce poised to grow

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong corporate culture boosts demand due to the requirement to be well-presented

Unusual demographic situation favourable for sales of men’s grooming

Multinational companies and international brands lead sales in men’s grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Men’s Grooming by Category: Value 2014-2019
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 94 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Toothpaste is the biggest category as a wider range of products becomes popular

Cultural influences and the advice of dentists remain influential

Multinational companies continue to lead sales due to greater focus on innovation

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 99 Sales of Oral Care by Category: Value 2014-2019
Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 101 Sales of Toothbrushes by Category: Value 2014-2019
Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

The fast pace of life and the rising use of technology influence skin care

Domestic players gain ground as local consumers favour local brands

South Korean brands continue to gain ground

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2014-2019
Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand boosted by rising awareness of the damage caused to skin by the sun

The cultural preference for fair skin motivates people to avoid sun exposure

Chemists/pharmacies supports strong sales via price promotions

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 127 Sales of Sun Care by Category: Value 2014-2019
Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

---