Beauty and Personal Care in the United Arab Emirates

Beauty and Personal Care in the United Arab Emirates

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in the United Arab Emirates

HEADLINES

PROSPECTS

Doctors’ recommendations play a key role in baby and child-specific products

Long-term baby and child health a key factor when buying products

Nappy (diaper) rash treatments and baby wipes continue to post the strongest performances

COMPETITIVE LANDSCAPE

Johnson & Johnson Middle East leads, followed by Laboratoires Expanscience Middle East

Multinational companies dominate baby and child-specific products

Competition from competitively priced organic and chemical-free brands to intensify

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in the United Arab Emirates

HEADLINES

PROSPECTS

Strong presence of price promotions throughout the distribution channels

Consumers have regular hygiene practices due to the hot and humid desert climate

Preference for skin health products on the rise

COMPETITIVE LANDSCAPE

Unilever Gulf continues to lead bath and shower

Globally known multinationals dominate bath and shower

Mass brands have a higher share than premium products within bath and shower

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in the United Arab Emirates

HEADLINES

PROSPECTS

Grassroots marketing that shows product benefits features strongly

Retailer Sephora stands out within colour cosmetics and is increasingly putting its brand at the forefront

Facial make-up remains the largest category

COMPETITIVE LANDSCAPE

Mac leads colour cosmetics in 2017

Colour cosmetics dominated by multinational companies

Fierce competition from young and aspirational brands to remain

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in the United Arab Emirates

HEADLINES

PROSPECTS

Shift towards organic and natural brands starts

Deodorant sprays’ ease of usage leads to their popularity

Deodorants continue to be dominated by mass brands

COMPETITIVE LANDSCAPE

Unilever Gulf and Beiersdorf Middle East lead within deodorants

Deodorants dominated by international companies

Fierce competition between key players to remain

CATEGORY DATA

Table 43 Sales of Deodorants by Category: Value 2012-2017
Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in the United Arab Emirates

HEADLINES

PROSPECTS

Competition persists from laser hair removal and waxing

Consumer practices support growth within depilatories

Gentleness still a key theme within depilatories

COMPETITIVE LANDSCAPE

Reckitt Benckiser Arabia leads depilatories with its brand Veet

Jolen performs well

Hypermarkets and supermarkets lead the distribution of depilatories

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in the United Arab Emirates

HEADLINES

PROSPECTS

Frequency of purchases reduces as consumer confidence remains sluggish

Significance of Arab scents remain dominant

International fragrances driven by unique product stories and designs

COMPETITIVE LANDSCAPE

Fragrances continues to be led by Arabian Oud and Abdul Samad Al Qurashi

Solid positions for the third- and fourth-ranked companies

Promotional offers rampant within all categories of fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers curious to learn about organic versus natural products within hair care

Presence of attractively priced brands drives sales

Hair care practices remains

COMPETITIVE LANDSCAPE

Unilever Gulf leads hair care

Dominance of international companies to continue

Competition from organic, natural and less-chemical-orientated products to intensify

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers buy mass beauty and personal care products that provide value for money

Presence of “masstige” products increases

Online retailing becomes mainstream for mass products

COMPETITIVE LANDSCAPE

Unilever Gulf leads mass beauty and personal care

Global companies continue to dominate mass beauty and personal care

Hypermarkets and supermarkets lead within mass beauty and personal care

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in the United Arab Emirates

HEADLINES

PROSPECTS

Looking well maintained on a daily basis is essential to men

Men’s grooming impacted by economic slowdown

Strong competition

COMPETITIVE LANDSCAPE

International and well-established brands lead within men’s grooming

Unilever Gulf ranks third

Prevalence of in-store promotions within key distribution channels of hypermarkets and supermarkets for men’s grooming products

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2012-2017
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 89 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers maintain their purchasing habits regarding oral health

Further scope for product innovation within oral care

A wider variety of products becomes available

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Gulf States) and Procter & Gamble Gulf lead within oral care

GlaxoSmithKline ranks third

Multinational companies dominate oral care

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2012-2017
Table 95 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 96 Sales of Toothbrushes by Category: Value 2012-2017
Table 97 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 99 NBO Company Shares of Oral Care: % Value 2013-2017
Table 100 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 102 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 103 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in the United Arab Emirates

HEADLINES

PROSPECTS

Premium beauty and personal care’s performance is affected by a slower economy

Premium beauty and personal care to be driven by brands targeting millennials

COMPETITIVE LANDSCAPE

Arabian Oud and Abdual Samad Al Quraishi lead premium beauty and personal care

Competition from “masstige” products intensifies for premium beauty and personal care products

Premium beauty and personal care products led by beauty specialist retailers

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in the United Arab Emirates

HEADLINES

PROSPECTS

Focusing on what works is becoming important within skincare

“Masstige” products are appreciated as consumers seek overall value

Facial care continues to be the largest category within skin care

COMPETITIVE LANDSCAPE

Beiersdorf Middle East continues to lead with its Nivea brand

International brands dominate skincare

Dermocosmetics promoted through healthcare institutions

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2012-2017
Table 114 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 NBO Company Shares of Skin Care: % Value 2013-2017
Table 121 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 122 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 123 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 124 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 125 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 126 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 127 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 128 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in the United Arab Emirates

HEADLINES

PROSPECTS

Dermatologists influence sales of sun care

Consumers look for innovative sunscreen products

Mass products remain dominant, while premium goods register faster growth

COMPETITIVE LANDSCAPE

Beiersdorf Middle East and Playtex Products lead sun care

Competition fierce within sun care

Promotional activities within sun care

CATEGORY DATA

Table 129 Sales of Sun Care by Category: Value 2012-2017
Table 130 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 131 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 132 NBO Company Shares of Sun Care: % Value 2013-2017
Table 133 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 134 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 135 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 136 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 137 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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