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Learn moreAug 2020
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The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country has proved relatively successful in halting the spread of the virus, it is expected to face a heavy impact in economic terms, with the pandemic curbing consumption and investment and restricting production, trading, travel and tourism.
As of 12 May 2020, Kenya had seen 36 deaths due to COVID-19 and 715 cases. On 27 March, in response to the threat of the pandemic, the government instituted a nationwide dusk-to-dawn curfew from 19.
Beauty and personal care continues to see current value and volume growth in Kenya. Hair care remains the largest category, followed by skin care, although colour cosmetics is performing particularly well.
Local players continue to pose strong competition for international players, especially in fragrances. Until recently, local products were stereotypically considered poor quality, with consumers preferring to spend more on international brands.
Beauty and personal care in Kenya is expected to record steady current value growth over the forecast period. This will be driven by the stable and growing middle-class population and emergence of more local entrants, as well as the increasing working-class population demanding more sophisticated and innovative products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Kenya for free (where applicable):
The Beauty and Personal Care in Kenya market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.