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Beauty and Personal Care in Kenya

May 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Kenya?
  • Which are the leading brands in Kenya?
  • How are products distributed in Kenya?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Kenya

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments.
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased disposable incomes and population growth boosts category growth
Product development targets more discerning middle-class consumers
Increasing demand for diapers supports growth of baby wipes

PROSPECTS AND OPPORTUNITIES

Manufacturers must respond to demand for healthier and more sustainable products
Affordable, trusted brands to drive growth in baby and child-specific skin care
Multinational players will continue to drive growth with advertising and promotions

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 15 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bath and shower accelerates in 2021 even as the pandemic eases.
Decreased demand for hand sanitisers as the pandemic eases.
Staple products such as bar soap gaining appeal as multi-purpose cleaner

PROSPECTS AND OPPORTUNITIES

Local brands driving growth alongside international players
Pace of product development with remain strong to meet growing demand
Growing demand for shower gels alongside bar soaps.

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2016-2021 Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Steady rise in current value sales as COVID-19 restrictions ease
Influx of counterfeit products pushing consumers towards premium brands
High cost of local products pushes consumers towards international brands

PROSPECTS AND OPPORTUNITIES

Avon to launch in Kenya to capture growing demand
Technological innovations in e-commerce to boost channel’s growth
Increasing demand for mask-friendly make-up

CATEGORY DATA

Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021 Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased product innovations to meet consumer demand.
Rising demand for deodorant sticks
Women turn to the purchase men’s deodorants owing to good smell and durability

PROSPECTS AND OPPORTUNITIES

Steady growth due to eased pandemic restrictions
The middle-class segment to boost category growth.
Beiersdorf East Africa LTD to maintain lead in the forecast period.

CATEGORY DATA

Table 36 Sales of Deodorants by Category: Value 2016-2021 Table 37 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 38 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 39 NBO Company Shares of Deodorants: % Value 2017-2021 Table 40 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 41 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reduced demand for razors and blades among high- and middle-income consumers
DIY Beauty and personal pampering continue to grow in popularity.
Middle classes driving growth in hair removers

PROSPECTS AND OPPORTUNITIES

Reopening of salon and beauty parlours to push growth in forecast period.
Reckitt Benckiser maintains leadership in the depilatories
Gillette brands to maintain popularity in razors and blades

CATEGORY DATA

Table 44 Sales of Depilatories by Category: Value 2016-2021 Table 45 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Depilatories: % Value 2017-2021 Table 47 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 48 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass fragrances outperform premium fragrances as pandemic eases
Fragrance players migrate online to boost sales
Kenya attracts more foreign brands offering affordable perfumes

PROSPECTS AND OPPORTUNITIES

Fragrances to benefit from middle-class growth
Men growing demand for fragrances
Potential for local fragrance manufacturers to compete

CATEGORY DATA

Table 50 Sales of Fragrances by Category: Value 2016-2021 Table 51 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Fragrances: % Value 2017-2021 Table 53 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 56 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Steady growth in sales post COVID-19.
Promotions are key for manufacturers to maintain retail volumes since COVID-19
Scalp care emerges boosting category growth

PROSPECTS AND OPPORTUNITIES

Middle classes to drive value growth in forecast period
Natural hair awareness among consumers to heighten growth
Social media marketing to be a key strategy for players through recovery.

CATEGORY DATA

Table 58 Sales of Hair Care by Category: Value 2016-2021 Table 59 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 60 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 61 NBO Company Shares of Hair Care: % Value 2017-2021 Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 65 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 66 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Men’s grooming growing due to changing lifestyles and awareness
Home grooming more popular in aftermath of COVID-19
Kenya’s growing middle classes boost demand for premium fragrances

PROSPECTS AND OPPORTUNITIES.

Barber shops pushing for the demand for aftershave products
An increase in demand for men’s toiletries is expected in the forecast period
Hasbah Kenya Ltd to face growing grooming

CATEGORY DATA

Table 69 Sales of Men’s Grooming by Category: Value 2016-2021 Table 70 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Steady increase in usage of oral care products as the pandemic wears off
Mouthwash driven by rising disposable incomes of middle classes
Herbal toothpastes gain popularity as demand for natural ingredients rises

PROSPECTS AND OPPORTUNITIES

Environmentally-conscious local players lead innovations
Declining oral care usage among rural consumers
Brands continue to increase consumer reach through advertisements and promotions.

CATEGORY DATA

Table 78 Sales of Oral Care by Category: Value 2016-2021 Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 80 Sales of Toothbrushes by Category: Value 2016-2021 Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 83 NBO Company Shares of Oral Care: % Value 2017-2021 Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Product innovation drives current value growth
New variant Garnier Vitamin C line taps into natural trend
Demand for acne treatments rises alongside cases of ‘maskne’

PROSPECTS AND OPPORTUNITIES

Potential for local players to meet specific consumer needs
Korean skin care brands to drive skin care category
Health and eco-conscious consumers push demand for natural products

CATEGORY DATA

Table 89 Sales of Skin Care by Category: Value 2016-2021 Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 91 NBO Company Shares of Skin Care: % Value 2017-2021 Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rising awareness of sun care protection supports category performance
The rise of bleaching agents will support increased demand for sun care products
Sun care products remain a low priority for low income consumers in Kenya

PROSPECTS AND OPPORTUNITIES

Brands to venture into social media marketing to drive sales
The middle class continue pushing for premium brands.
Beiersdorf East Africa to maintain lead in the forecast period

CATEGORY DATA

Table 96 Sales of Sun Care by Category: Value 2016-2021 Table 97 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 98 Sales of Sun Care by Premium vs Mass: % Value 2016-2021 Table 99 NBO Company Shares of Sun Care: % Value 2017-2021 Table 100 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 102 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increasing awareness of premium brands as income levels rise
Influx of counterfeit products pushes consumers to premium brands.
Men’s grooming is gaining ground, but remains small at the premium end for now

PROSPECTS AND OPPORTUNITIES

Steady increase in sales as post-pandemic normalcy returns post COVID-19
Heightened demand for premium skin care set to continue
PZ Cussons EA expected to maintain market leadership.

CATEGORY DATA

Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Kenya

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive industry recovery with easing of COVID-19 restrictions
L'Oréal East Africa to maintain market share lead in mass
Companies use advertising and promotions to stay ahead of the competition

PROSPECTS AND OPPORTUNITIES

Traditional retailers decline in popularity as consumers shift to e-commerce
Increasing demand for multi-purpose products among consumers
Health conscious consumers’ demand for more natural products pushes manufacturers to innovate

CATEGORY DATA

Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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