An overall shift from traditional beauty to health and wellness has been observed in New Zealand with brands attempting to offer products that are a mix of beauty and wellness. The “beauty starts within” approach has increased the demand for natural products, which is encouraging consumers to choose organic brands.
New Zealand farms are known for producing some of the best food ingredients that are entering skin care. Rose hip oil, manuka honey, bee venom are some of the many ingredients.
In 2018, beauty and personal care in New Zealand continued to be led by multinational, including L’Oréal and Estée Lauder, which are able to sustain their positions by innovating, providing quality products and investing in the consumer shopping experience. L'Oréal New Zealand Ltd has been able to retain its overall leadership with the help of strategic acquisitions such as European Société des Thermes de La Roche-Posay, Korean company Nanda Co.
New Zealand witnessed a great number of new product developments within beauty and personal care in 2018, with transparency and fitness as their main drivers. Due to the abundance of resources online and the growing trend of health and wellness, consumers are seeking transparency in terms of ingredients with this trend shaping new product developments in the country.
Beauty and personal care in New Zealand is expected to see technological advancements ranging from product offerings to distribution, which will continue to support the market’s performance over the forecast period. In terms of products, more customised offerings will emerge with inventions such as Olay Skin Advisor and Neutrogena MaskiD that provide skin care solutions customised to suit every individual’s skin concerns.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.