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Learn moreJul 2020
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Social distancing and consumers spending more time at home due to the COVID-19 pandemic are expected to reduce demand for certain products with a non-essential positioning, such as fragrances, premium colour cosmetics, men’s grooming and depilatories. Other categories, including oral care, deodorants, skin care and hair care will remain resilient as they are essential items and fit in the wider context of overall health and wellbeing.
As of 10 May 2020, New Zealand had seen around 21 deaths due to COVID-19 and 1,500 cases. Stage 4 lockdown was announced on 25 March, with all businesses except essential services closed and stay-at-home orders in place except for exercising, shopping for groceries or going out for medical services.
An overall shift from traditional beauty to health and wellness has been observed in New Zealand, with brands attempting to offer products that are a mix of beauty and wellness. Elements such as mental wellbeing are entering categories with stress-relieving products in categories such as bath and shower and skin care, meanwhile in skin care ingredients that promote the growth of good bacteria such as probiotics are increasingly important.
In 2019, beauty and personal care in New Zealand continued to be led by multinationals, including L’Oréal and Unilever, which are able to maintain their positions by innovating, providing quality products and investing in the consumer shopping experience. L'Oréal New Zealand Ltd has been able to retain its overall leadership with the help of strategic acquisitions such as European Société des Thermes de La Roche-Posay, Korean company Nanda Co.
Despite the expected economic uncertainty and rising unemployment in the wake of the COVID-19 pandemic, beauty and personal care is expected to record further growth in value sales terms at constant 2019 prices over the forecast period, on a par with the growth seen over the review period. Bath and shower should experience the strongest performance, with ongoing hygiene concerns and more frequent handwashing following the COVID-19 pandemic continuing to benefit future sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in New Zealand for free (where applicable):
The Beauty and Personal Care in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.