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Country Report

Beauty and Personal Care in

Beauty and Personal Care in New Zealand

127 pages, Jun 2018

US$2,650

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Executive Summary

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Buoyant economy sees continued growth

The current value growth in beauty and personal care in 2017 was slightly higher than in 2016, due to a number of factors. The main influence was that the economy remained buoyant, which contributed to annual retail price rises across the board for both mass and premium brands, with the economy being able to sustain the price movement.

Stand-alone beauty retailers gain momentum

Over the review period there was a strong trend towards stand-alone beauty specialist retailers, particularly in the premium segment. To combat internet retailing in particular, beauty retailers were trying to find ways of encouraging internet buyers back into stores.

Multinationals continue to dominate

Beauty and personal care continues to be dominated by multinational companies, due to operating in a number of categories and offering wide ranges of products, with many brands covering a number of price positionings with distribution in various channels. L'Oréal New Zealand continued to lead in 2017, operating in both the mass and premium segments.

Anti-ageing polarised by “new generation” products

2017 was a mixed bag in terms of new product developments, as products were introduced predominately at polar ends of the spectrum in terms of the target consumer base. At one end, products specifically for the older generation (anti-ageing products) continued, not just in skin care, but also expanded into other categories, such as hair care products specific to greying and thinning hair.

Stronger competition expected

The forecast period value growth at constant 2017 prices is expected to be dampened by fiercely competitive pricing, as store development appears to be on the cards over the next five years. In particular, more Mecca Maxima stores are opening in 2018, along with the department store David Jones, with a new Auckland store expected to open its doors by 2019.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Beauty and Personal Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in New Zealand?
What are the major brands in New Zealand?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

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Beauty and Personal Care in New Zealand

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bath and Shower in New Zealand

HEADLINES

PROSPECTS

Intimate hygiene continues to perform well

Beauty specialist retailers offer premium products

Body wash remains popular, to the detriment of bar soap

COMPETITIVE LANDSCAPE

Colgate-Palmolive struggles to gain share

Beauty specialist retailers have their place

New global owner for The Body Shop

CATEGORY DATA

Table 11 Sales of Bath and Shower by Category: Value 2012-2017
Table 12 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 13 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 15 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 17 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 18 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in New Zealand

HEADLINES

PROSPECTS

Mecca Maxima launches

Maintaining consumer loyalty is increasingly difficult

Professional services influence purchases

COMPETITIVE LANDSCAPE

Avon Cosmetics announces its departure

Mac seeks further distribution opportunities

Revitalisation of Cover Girl expected

CATEGORY DATA

Table 20 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 21 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 22 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 24 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 25 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 26 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 27 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 28 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 29 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 30 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 31 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in New Zealand

HEADLINES

PROSPECTS

Body mists is a growth area within deodorant sprays

Deodorant pumps declines

High-strength and premium men’s deodorant sticks remain popular

COMPETITIVE LANDSCAPE

Unilever dominates with its wide range

Revlon remains strong

The Body Shop revamps its range

CATEGORY DATA

Table 33 Sales of Deodorants by Category: Value 2012-2017
Table 34 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 35 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 36 NBO Company Shares of Deodorants: % Value 2013-2017
Table 37 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 39 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 40 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in New Zealand

HEADLINES

PROSPECTS

Blade and razor technology

Targeting specific areas

Pre-shave products seen as irrelevant

COMPETITIVE LANDSCAPE

Razor companies lead

Reckitt Benckiser introduces razors in its portfolio

Private label remains relevant

CATEGORY DATA

Table 42 Sales of Depilatories by Category: Value 2012-2017
Table 43 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 44 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 45 NBO Company Shares of Depilatories: % Value 2013-2017
Table 46 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 47 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 48 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in New Zealand

HEADLINES

PROSPECTS

Premium mini fragrance sets

Body mists threaten mass fragrances

Brand extensions continue to drive sales

COMPETITIVE LANDSCAPE

Elizabeth Arden and Revlon

Gap expected with the departure of Avon

Domestic distributor for Coty fragrances

CATEGORY DATA

Table 49 Sales of Fragrances by Category: Value 2012-2017
Table 50 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Fragrances: % Value 2013-2017
Table 52 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 53 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 55 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 56 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in New Zealand

HEADLINES

PROSPECTS

Anti-ageing in hair care

Touch-ups and fun colours revive colourants

Masstige continues through supermarkets

COMPETITIVE LANDSCAPE

Unilever maintains its share

L'Oréal gains ground

Revlon expands its range

CATEGORY DATA

Table 57 Sales of Hair Care by Category: Value 2012-2017
Table 58 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 59 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 60 NBO Company Shares of Hair Care: % Value 2013-2017
Table 61 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 LBN Brand Shares of Colourants: % Value 2014-2017
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in New Zealand

HEADLINES

PROSPECTS

Natural brands gain momentum through supermarkets

Masstige continues to grow

Brand exclusivity through certain channels

COMPETITIVE LANDSCAPE

Unilever leads

Avon announces its departure

Domestic companies perform well

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in New Zealand

HEADLINES

PROSPECTS

Post-shave threatened by moisturisers

Strong development within the premium segment

Shaving bounces back

COMPETITIVE LANDSCAPE

Gillette maintains its lead

Lynx remains strong

Shiseido enters men’s grooming

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2012-2017
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 80 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in New Zealand

HEADLINES

PROSPECTS

Concerns about early tooth decay

Whitening remains a strong focus

New formulations

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the strong leader

GlaxoSmithKline is second

Private label expands in oral care

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2012-2017
Table 86 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 87 Sales of Toothbrushes by Category: Value 2012-2017
Table 88 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 90 NBO Company Shares of Oral Care: % Value 2013-2017
Table 91 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 93 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 94 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in New Zealand

HEADLINES

PROSPECTS

Beauty specialist retailers gains momentum

Beauty professionals influence purchases

The internet continues to fill the gaps

COMPETITIVE LANDSCAPE

Estée Lauder offers a range of brands

Elizabeth Arden captures the growing older market

Trilogy International up for sale

CATEGORY DATA

Table 98 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 99 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 100 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 101 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 102 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in New Zealand

HEADLINES

PROSPECTS

Anti-ageing expands beyond facial care

New ranges in Mecca Maxima

Growth of natural skin care products in supermarkets

COMPETITIVE LANDSCAPE

L'Oréal leads skin care

Elizabeth Arden strengthens in the premium segment

Ecostore launches a skin care range

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2012-2017
Table 105 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 106 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 111 NBO Company Shares of Skin Care: % Value 2013-2017
Table 112 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 113 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 114 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 115 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 118 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in New Zealand

HEADLINES

PROSPECTS

Warm summers drive sales

Strong segmentation

SPF in other products threatens growth

COMPETITIVE LANDSCAPE

Cancer Society leads

Private label has a place

Banana Boat receives negative media

CATEGORY DATA

Table 120 Sales of Sun Care by Category: Value 2012-2017
Table 121 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 122 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 123 NBO Company Shares of Sun Care: % Value 2013-2017
Table 124 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 126 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 128 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Baby and Child-Specific Products in New Zealand

HEADLINES

PROSPECTS

Birth rate below replacement level

Natural brands in demand

Child-specific segmentation

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Domestic companies perform well

Kimberly-Clark strong in baby wipes

CATEGORY DATA

Table 129 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 130 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 131 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 132 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 133 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 134 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 135 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 136 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 137 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 138 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 139 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in New Zealand

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

SOURCES

Bath and Shower in New Zealand

HEADLINES

PROSPECTS

Intimate hygiene continues to perform well

Beauty specialist retailers offer premium products

Body wash remains popular, to the detriment of bar soap

COMPETITIVE LANDSCAPE

Colgate-Palmolive struggles to gain share

Beauty specialist retailers have their place

New global owner for The Body Shop

CATEGORY DATA

Colour Cosmetics in New Zealand

HEADLINES

PROSPECTS

Mecca Maxima launches

Maintaining consumer loyalty is increasingly difficult

Professional services influence purchases

COMPETITIVE LANDSCAPE

Avon Cosmetics announces its departure

Mac seeks further distribution opportunities

Revitalisation of Cover Girl expected

CATEGORY DATA

Deodorants in New Zealand

HEADLINES

PROSPECTS

Body mists is a growth area within deodorant sprays

Deodorant pumps declines

High-strength and premium men’s deodorant sticks remain popular

COMPETITIVE LANDSCAPE

Unilever dominates with its wide range

Revlon remains strong

The Body Shop revamps its range

CATEGORY DATA

Depilatories in New Zealand

HEADLINES

PROSPECTS

Blade and razor technology

Targeting specific areas

Pre-shave products seen as irrelevant

COMPETITIVE LANDSCAPE

Razor companies lead

Reckitt Benckiser introduces razors in its portfolio

Private label remains relevant

CATEGORY DATA

Fragrances in New Zealand

HEADLINES

PROSPECTS

Premium mini fragrance sets

Body mists threaten mass fragrances

Brand extensions continue to drive sales

COMPETITIVE LANDSCAPE

Elizabeth Arden and Revlon

Gap expected with the departure of Avon

Domestic distributor for Coty fragrances