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Beauty and Personal Care in
New Zealand

Country Report

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Executive Summary

Jun 2019
Blurring boundaries between health, beauty and fitness

An overall shift from traditional beauty to health and wellness has been observed in New Zealand with brands attempting to offer products that are a mix of beauty and wellness. The “beauty starts within” approach has increased the demand for natural products, which is encouraging consumers to choose organic brands.

Beauty originating from New Zealand farms

New Zealand farms are known for producing some of the best food ingredients that are entering skin care. Rose hip oil, manuka honey, bee venom are some of the many ingredients.

International brand owners remain dominant with strategic acquisitions

In 2018, beauty and personal care in New Zealand continued to be led by multinational, including L’Oréal and Estée Lauder, which are able to sustain their positions by innovating, providing quality products and investing in the consumer shopping experience. L'Oréal New Zealand Ltd has been able to retain its overall leadership with the help of strategic acquisitions such as European Société des Thermes de La Roche-Posay, Korean company Nanda Co.

New product developments influenced by transparency and fitness

New Zealand witnessed a great number of new product developments within beauty and personal care in 2018, with transparency and fitness as their main drivers. Due to the abundance of resources online and the growing trend of health and wellness, consumers are seeking transparency in terms of ingredients with this trend shaping new product developments in the country.

Digital beauty with digital solutions

Beauty and personal care in New Zealand is expected to see technological advancements ranging from product offerings to distribution, which will continue to support the market’s performance over the forecast period. In terms of products, more customised offerings will emerge with inventions such as Olay Skin Advisor and Neutrogena MaskiD that provide skin care solutions customised to suit every individual’s skin concerns.

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Beauty and Personal Care in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free (where applicable):

The Beauty and Personal Care in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in New Zealand?
  • What are the major brands in New Zealand?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in New Zealand

EXECUTIVE SUMMARY

Blurring boundaries between health, beauty and fitness
Beauty originating from New Zealand farms
International brand owners remain dominant with strategic acquisitions
New product developments influenced by transparency and fitness
Digital beauty with digital solutions

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in New Zealand

HEADLINES

PROSPECTS

Lower fertility rate expected to influence long-term demand
Rising interest in targeted solutions
Growth of organic ingredients will lead to strict regulation

COMPETITIVE LANDSCAPE

Emergence of local companies manufacturing organic products
Laboratoires Expanscience maintains position against multinationals

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in New Zealand

HEADLINES

PROSPECTS

Exotic ingredients penetrate bath and shower
Demand for bar soap and talcum powder weakens

COMPETITIVE LANDSCAPE

Multinationals dominate with local companies gaining ground
Intense competition amongst leaders

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in New Zealand

HEADLINES

PROSPECTS

Facial make-up is becoming the most innovative within category
Beauty specialist retailers expanding their base
Omnichannel is key for colour cosmetics

COMPETITIVE LANDSCAPE

Laura Mercier exits the country
L'Oréal New Zealand Ltd strengthens lead
Estée Lauder (NZ) Ltd retains second position

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in New Zealand

HEADLINES

PROSPECTS

Multiple reasons for increasing demand
Natural scents and aluminium-free deodorants experience rising demand
Emerging new formats of cream and powder

COMPETITIVE LANDSCAPE

Unilever leads through innovation
Competitors look for ways to gain share

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in New Zealand

HEADLINES

PROSPECTS

Skin care ingredients enter depilatories
Women’s pre-shave losing significance
2-in-1 products are gaining momentum

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens lead
Reckitt Benckiser moves up rankings through innovation
Subscription model brings innovation to depilatories

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in New Zealand

HEADLINES

PROSPECTS

Premium fragrances to perform well over the forecast period
Discounting appeals to local consumers
Travel sizes and sets experience growing demand

COMPETITIVE LANDSCAPE

Elizabeth Arden strengthens lead
Coty retains second position
Rise of strategic partnerships

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in New Zealand

HEADLINES

PROSPECTS

Consumers search for hair care regimen
Natural ingredients enter hair care
Positioning products in a unique way

COMPETITIVE LANDSCAPE

Unilever strengthens lead of hair care
Multinationals dominate with domestic players increasing in popularity

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in New Zealand

HEADLINES

PROSPECTS

Beauty on-the-go is penetrating mass brands
Customers seek customised solutions
Growing importance of transparency

COMPETITIVE LANDSCAPE

Domestic companies gain ground
Multinational brand leads overall with natural positioning
Customised solutions address individuals’ requirements

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in New Zealand

HEADLINES

PROSPECTS

Men’s shaving posts decline over the forecast period
Men’s grooming projects positive growth
Subscription model likely to disrupt the market

COMPETITIVE LANDSCAPE

Procter & Gamble holds fragile lead
Unilever closely competes for leadership
Nivea Men leads men’s skin care with new product launches

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2013-2018
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 89 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in New Zealand

HEADLINES

PROSPECTS

Stable demand for oral care, electric toothbrushes records strongest value growth
Sustainable and biodegradable brushes growing in popularity
Subscription model most likely to disrupt

COMPETITIVE LANDSCAPE

Procter & Gamble introduces breakthrough products
Rise of domestic companies with ethical and natural products

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2013-2018
Table 95 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 96 Sales of Toothbrushes by Category: Value 2013-2018
Table 97 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 99 NBO Company Shares of Oral Care: % Value 2014-2018
Table 100 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 102 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 103 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 105 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in New Zealand

HEADLINES

PROSPECTS

Consumers seek brands with personality
Premium colour cosmetics records robust value growth
Omnichannel is key in premium beauty and personal care

COMPETITIVE LANDSCAPE

Premium retailers expand their footprints
Estée Lauder (NZ) Ltd retains lead

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in New Zealand

HEADLINES

PROSPECTS

New natural ingredients enter skin care
Targeted skin care grows in popularity
Personalisation within skin care

COMPETITIVE LANDSCAPE

New product development
Technological advancements in skin care

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2013-2018
Table 114 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 119 NBO Company Shares of Skin Care: % Value 2014-2018
Table 120 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 121 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 122 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 126 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in New Zealand

HEADLINES

PROSPECTS

Growing segmentation within sun care
Consumers seek better protection
Combination products gain in popularity

COMPETITIVE LANDSCAPE

Neutrogena launches new products
LeTan Pty Ltd leads self-tanning

CATEGORY DATA

Table 128 Sales of Sun Care by Category: Value 2013-2018
Table 129 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Sun Care: % Value 2014-2018
Table 131 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 133 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023