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As one of the worst-hit countries worldwide by COVID-19 and the measures to try and contain it, Brazil’s economy and, as a consequence, a number of fmcg industries will be negatively affected by the pandemic in 2020. The impact of COVID-19 will be more marked in certain areas of the beauty and personal care market, for example sun care, colour cosmetics and fragrances, which, in 2020, will record much worse performances in value terms – all seeing negative growth to some extent – than they did in 2019.
As of 29 June 2020, Brazil had seen 58,314 deaths due to COVID-19 and 1,368,195 cases. The first case of COVID-19 was confirmed by the Health Ministry on 26 February.
Most categories faced the difficult scenario of consumers looking for products and brands that offered them the optimum cost-benefit ratio. There has been a lingering search among many consumers since the last crisis in 2014-2015 for value-for-money options.
Natura Cosméticos continued to lead beauty and personal care in Brazil in 2019. However, competition among the top three players remained fierce, with the gap between them remaining relatively small.
In spite of some areas of the market, most notably fragrances, colour cosmetics and sun care, being negatively affected by the COVID-19 pandemic in 2020, with this year seeing an overall decline in value sales at constant 2019 prices, beauty and personal care as a whole is expected to return to positive growth from 2021 and record a positive CAGR over the forecast period as a whole. The shutdown of so many parts of the economy as well as the loss of travel and tourism spending for much of the year will naturally negatively affect sales of a number of products in beauty and personal care in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.