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Learn moreJun 2019
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Beauty and personal care sales ended 2018 with moderate growth. Sales have been recovering consistently over the last three years, but at a much slower pace than previously expected by the industry.
During May 2018, Brazil was hit by a strike organised by truck drivers. They were protesting against increases in fuel prices and demanding other costs incurred by them to be revised down.
The leadership position within the Brazilian beauty and personal care industry has never been that disputed. The top three companies (in GBO terms), Natura&Co, Grupo Boticário and Unilever Group remain close to each other, with little share difference between them.
Innovation continued to drive sales of beauty and personal care items in 2018. Several important brands announced updates of their main brands, focusing on new formulas and especially on new packaging.
Although posting positive growth over the last two years, sales of beauty and personal care items did not recover as fast as many players thought would happen. Consumers are still careful about purchases of many goods and opt for products that offer a good cost-benefit ratio.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free (where applicable):
The Beauty and Personal Care in Brazil market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.