Beauty and Personal Care in Brazil

Beauty and Personal Care in Brazil

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil

Truck drivers’ strike severely hits sales during first half of 2018

Top three players competing head to head to take first spot

Innovation remains important to drive sales

Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Colour Cosmetics in Brazil

HEADLINES

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

CATEGORY DATA

Table 11 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 12 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 14 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 15 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 16 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 17 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 18 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 19 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 20 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 21 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Brazil

HEADLINES

PROSPECTS

Fierce competition drives sales of deodorants up

Deodorant sticks focusing on higher value-added items

Natural formulas starting to increase presence within deodorants

COMPETITIVE LANDSCAPE

Unilever continues to lead sales in Brazil

Coty reaches third in a short period of time

CATEGORY DATA

Table 22 Sales of Deodorants by Category: Value 2013-2018
Table 23 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 24 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Deodorants: % Value 2014-2018
Table 26 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 27 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 28 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Brazil

HEADLINES

PROSPECTS

Women embracing natural approach when it comes to shaving and waxing

Men’s razors and blades and professional services continue to affect sales

COMPETITIVE LANDSCAPE

Competition remains fierce within depilatories

CATEGORY DATA

Table 30 Sales of Depilatories by Category: Value 2013-2018
Table 31 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 32 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 33 NBO Company Shares of Depilatories: % Value 2014-2018
Table 34 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 35 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 36 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Brazil

HEADLINES

PROSPECTS

Consumers becoming more demanding within mass fragrances

Premium fragrances posts strong results in 2018

COMPETITIVE LANDSCAPE

Botica Comercial Farmacêutica Ltda continues to lead sales of fragrances

Natura Cosméticos ranks second, while other direct sellers lose presence

CATEGORY DATA

Table 37 Sales of Fragrances by Category: Value 2013-2018
Table 38 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Fragrances: % Value 2014-2018
Table 40 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 41 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 42 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 43 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 44 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Brazil

HEADLINES

PROSPECTS

Hair care sales recover during 2018

Natural products continue to gain relevance in Brazil

COMPETITIVE LANDSCAPE

Unilever Brasil Ltda continues to lead sales in Brazil

Belocap Produtos Capilares Ltda continues to lose presence

Devintex Cosmeticos Ltda sales soar

CATEGORY DATA

Table 45 Sales of Hair Care by Category: Value 2013-2018
Table 46 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 47 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 48 NBO Company Shares of Hair Care: % Value 2014-2018
Table 49 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 50 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 51 LBN Brand Shares of Colourants: % Value 2015-2018
Table 52 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 53 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 55 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 56 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 57 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Brazil

HEADLINES

PROSPECTS

Consumers remain rational towards purchases of beauty and personal care items

Entrance of lower price tier items contributing to push value sales down

Fragrances once again the positive highlight

COMPETITIVE LANDSCAPE

Natura Cosméticos SA continues to lead sales in the region

Grupo Boticário steps into the second position

Despite posting good performance, Unilever falls to third

CATEGORY DATA

Table 58 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 59 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 61 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 62 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 63 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Brazil

HEADLINES

PROSPECTS

Men’s fragrances continue to drive sales in men’s grooming

Mass brands reducing the portfolio of products targeted at men

Men’s razors and blades continue to suffer

COMPETITIVE LANDSCAPE

Botica Comercial Farmacêutica Ltda and Natura Cosméticos SA lead sales

Procter & Gamble do Brasil Ltda continues to lose presence

CATEGORY DATA

Table 64 Sales of Men’s Grooming by Category: Value 2013-2018
Table 65 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 66 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 67 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 68 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 69 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 70 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 71 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 72 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Brazil

HEADLINES

PROSPECTS

Increasing investment within oral care drives sales up

Manufacturers investing in targeted oral care needs

COMPETITIVE LANDSCAPE

Colgate-Palmolive Indústria e Comércio Ltda leads sales in Brazil

Procter & Gamble increasing investments under oral care

CATEGORY DATA

Table 73 Sales of Oral Care by Category: Value 2013-2018
Table 74 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 75 Sales of Toothbrushes by Category: Value 2013-2018
Table 76 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 77 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 78 NBO Company Shares of Oral Care: % Value 2014-2018
Table 79 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 80 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 81 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 82 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 83 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Brazil

HEADLINES

PROSPECTS

Premium beauty and personal care rebounds in 2018

Premium fragrances and hair care helping push sales up

Premium colour cosmetics to face challenges ahead

COMPETITIVE LANDSCAPE

Belocap Produtos Capilares remains leader in premium beauty and personal care

Puig Brasil Comercializadora de Perfumes delivers strong growth

CATEGORY DATA

Table 86 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 87 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 89 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 90 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 91 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Brazil

HEADLINES

PROSPECTS

Trading down appears to be losing strength within skin care

Facial care shows varied performance

COMPETITIVE LANDSCAPE

Natura Cosméticos SA remains leader in skin care

Botica Comercial Farmacêutica Ltda continues to gain share in skin care

Belocap Produtos Capilares Ltda increasing its presence within dermocosmetics

CATEGORY DATA

Table 92 Sales of Skin Care by Category: Value 2013-2018
Table 93 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 94 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 95 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 96 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 97 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 98 NBO Company Shares of Skin Care: % Value 2014-2018
Table 99 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 100 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 101 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 102 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 103 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 105 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Brazil

HEADLINES

PROSPECTS

Dermocosmetics start competing against mass brands

Innovation drives facial sun care

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead sun care

CATEGORY DATA

Table 107 Sales of Sun Care by Category: Value 2013-2018
Table 108 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Sun Care: % Value 2014-2018
Table 110 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 111 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 112 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Baby and Child-Specific Products in Brazil

HEADLINES

PROSPECTS

Performance positively impacted by sales of toiletries

Differentiated packaging types increase sales by targeting consumers who are more price conscious

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to invest to maintain its leadership position

Natura Cosméticos SA further increases its footprint within the category

CATEGORY DATA

Table 114 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 115 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 116 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 117 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 118 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 119 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 120 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 121 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 122 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 123 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 124 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Brazil

HEADLINES

PROSPECTS

Consumers continue to opt for cheaper brands

Body wash/shower gel should continue gaining ground over the forecast period

COMPETITIVE LANDSCAPE

Unilever remains the leader within bath and shower

Natura Cosméticos and Colgate-Palmolive with similar performances

CATEGORY DATA

Table 125 Sales of Bath and Shower by Category: Value 2013-2018
Table 126 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 127 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 128 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 129 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 130 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 131 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 132 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 133 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

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