2025 Developments
In 2025, beauty and personal care in Slovenia achieves steady growth amid a cautiously optimistic economic backdrop marked by moderate GDP expansion and easing inflation, distinguishing it as a resilient and attractive market. Consumer behaviour is characterised by a duality of strong price sensitivity driving demand for affordable mass products alongside an expanding premium segment propelled by affluent consumers seeking innovation and quality. Scientific advancement and lifestyle influence converge, with skin care leading value sales. The retail landscape balances modernised health and beauty specialists with rapidly growing e-commerce platforms, reflecting evolving consumer preferences for convenience and personalised experiences. Brands that prioritise science-backed efficacy, clean and ethical formulations, digital engagement, and strategic segmentation between value and premium offerings are best positioned to capitalise on these dynamics and sustain competitive advantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Slovenia?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Slovenia
2025 Developments
Key Data Insights
Price Sensitivity Drives Mass Growth While Premium Niches Expand among Affluent Consumers
Skin Care Leads in Value, Driven by Longevity Trend
Leading Brands Innovate with Lifestyle-Driven and K-Beauty-Inspired Products to Meet Evolving Consumer Needs
Slovenian Consumers Balance Affordability with Premium Aspirations Fueling Steady Growth
Skin Care Leads Value While Fragrances Growth Is Driven by Influencer Marketing
Innovation, Sustainability and Digital Engagement Reshape Consumer Experiences and Competition
Leading Manufacturers Consolidate Lead through Premium and Mass Portfolios
Strategic Acquisitions and Innovation Foster Growth Amid Evolving Consumer Preferences
Health and Beauty Specialists Lead with Enhanced Retail Experiences
E-Commerce Growth Driven by Convenience and Diverse Offerings
Baby and Child-Specific Products in Slovenia
Key Data Insights
Baby and Child-Specific Products Summary
Slovenian Premiumisation and Innovation Drive Category Growth beyond Regional Average
Baby Wipes Leads Sales While Skin Care Shows Fastest Value Growth
Beiersdorf Leverages Sustainability and Multifunctionality to Lead Premium Product Innovation
Slovenian Parents Drive Demand for Natural and Affordable Baby Products
Baby Wipes Lead in Value Driven by Innovation and Everyday Necessity
Baby and Child-Specific Sun Care Shows Fastest Growth Amid Rising Awareness and Innovation
Beiersdorf Doo and Johnson & Johnson Doo Strengthen Positions through Brand Innovation and Market Presence
Health and Personal Care Stores Lead in Sales
E-Commerce Competition Grows as Convenience Drives Online Baby Product Sales
Bath and Shower in Slovenia
Key Data Insights
Bath and Shower Summary
Slovenian Consumers Drive Premium Growth with Wellness Focus
Body Wash/Shower Gel Leads Value Growth While Bar Soap Loses Traction
Ilirija and Atelier Rebul Innovate to Meet Evolving Consumer Needs
Strong Growth Driven by Innovation and Wellness Focus among Consumers
Body Wash/Shower Gel Maintains Lead, While Intimate Hygiene Grows Steadily
Leading Brands Embrace Sustainability and Multifunctionality to Capture Demand
Colgate-Palmolive Adria Doo and Unilever Magyarország Kft Maintain Market Leadership through Brand Strength and Innovation
Strategic Acquisitions and Product Innovation Unlock Growth and Sustainability Opportunities
Health and Personal Care Stores Remain Leading Channel
E-Commerce Expands Reach as Consumers Seek Convenience and Variety Online
Colour Cosmetics in Slovenia
Key Data Insights
Colour Cosmetics Summary
Premiumisation and Social Media Influence Drive Steady Growth Amid Price Sensitivity
Eye Make-Up Leads in Value While Sets/Kits Gain Momentum
Brands Integrating Wellness and Multifunctionality Capture Evolving Consumer Demands
Sustainability and Innovation Accelerate Growth Amid Evolving Consumer Demands
Colour Cosmetics Sets/Kits Leads Value Growth
Manufacturers Leverage Ai and Skinification to Meet Consumer Expectations and Drive Innovation
Cosnova Gmbh and L’Oréal Slovenija Doo Sustain Lead through Innovation and Affordability
Strategic Acquisitions and Product Innovation Drive Market Evolution and Opportunities
Health and Personal Care Stores Maintain Lead through Extensive Range and Presence
E-Commerce Accelerates Growth Driven by Convenience and Logistics Innovations
Deodorants in Slovenia
Key Data Insights
Deodorants Summary
Lifestyle Shifts Shape Consumer Demand for Deodorants
Deodorant Sprays Lead in Value While Sticks Maintain Significant Presence
De Ruy Perfumes Capitalises on Brand Licensing to Capture Young Consumers’ Interest
Frugal Consumers Drive Stable Demand Amid Economic Pressures and Trade-Down
Innovation and Environmental Positioning Propel Roll-Ons Growth
Sustainability and E-Commerce Reshape Consumer Preferences and Business Models
Leading Manufacturers Strengthen Lead through Brand Power and Market Penetration
Unilever’S Acquisitions and Premium Launches Reshape Competitive Dynamics and Growth Prospects
Health and Personal Care Stores Lead Sales
E-Commerce Platforms Expand Reach with Diverse Product Offerings and Convenience
Depilatories in Slovenia
Key Data Insights
Depilatories Summary
Slovenian Consumers Drive Premiumisation Amid Steady Economic Growth
Hair Removers/Bleaches Lead Value Growth, Razors and Blades and Pre-Shave See Notable Gains
Organic and Specialised Launches Embody Clean Beauty and Premium Trends
Slovenian Consumers Sustain Stable Growth Amid Demographic Challenges
Brands Leverage Biotech Innovation and Personalisation to Captivate Consumers
Eco-Conscious Packaging and E-Commerce Reshape Product Accessibility and Loyalty
Orbico Doo Leverages Gillette Brand Strength to Sustain Market Leadership Amid Shifting Shares
Hypermarkets Expand Leadership through Network Growth and Product Visibility
E-Commerce Grows, Driven by Convenience and Logistics
Fragrances in Slovenia
Key Data Insights
Fragrances Summary
Steady Growth Driven by Premiumisation and Evolving Consumer Preferences
Mass Fragrances Lead in Sales While Premium Fragrances Benefits From Premiumisation
Celebrity Launches and Asian-Inspired Scents Reshape Consumer Demand and Offerings
Social Media and Innovation Drive Steady Growth and Consumer Engagement
Mass Fragrances Lead Sales While Premium Fragrances Capture Growth Momentum
Sustainability and Gender-Neutral Trends Reshape Innovation and Brand Strategies
Leading Manufacturers Strengthen Hold through Premium Brand Portfolios and Market Penetration
Luxury Brand Consolidation and Niche Focus Reshape Competitive Dynamics and Growth Prospects
Health and Personal Care Stores Retain Dominance through Premium Offerings
E-Commerce Growth Accelerates Driven by Convenience and Expanding Logistics
Hair Care in Slovenia
Key Data Insights
Hair Care Summary
Steady Growth Driven by Innovation and Lifestyle Shifts Attracts Tourists and Locals
Salon Professional Hair Care Sees Growth While Shampoos Remain the Largest
L’Oréal Paris Leverages Clean Beauty Trend with Growth Booster Shampoo Success
Salon Professionals Innovate to Outpace Mainstream Growth and Capture Premium Consumers
Consumers Demand Science-Backed Longevity and Targeted Scalp Solutions for Healthier Hair
Innovation and Niche Focus Drive Premiumisation and Channel Diversification Strategies
Leading Manufacturers Strengthen Positions While Emerging Players Drive Growth
Strategic Acquisitions and Innovative Launches Reshape Competitive Dynamics
Health and Personal Care Stores Lead While Salons Drive Rapid Channel Growth
E-Commerce Growth Intensifies Competition and Expands Consumer Choice in Hair Care
Men's Grooming in Slovenia
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Premiumisation Amid Economic and Demographic Shifts
Younger Consumers Embrace Personal Care, Boosting Men's Toiletries Growth
Premiumisation and Innovation Drive Steady Growth among Diverse Consumers
Men's Shaving Remains Largest While Men's Toiletries Expand through Younger Consumers
Technology and Sustainability Shape Consumer Preferences and Business Models
Orbico Doo Maintains Lead Amid Modest Market Concentration Shifts
Health and Personal Care Stores Lead with Expanding Portfolios and Steady Offline Dominance
Retail E-Commerce Gains Traction through Convenience and Broad Product Access
Oral Care in Slovenia
Key Data Insights
Oral Care Summary
Stable Growth Driven by Innovation and Premiumisation Amid Evolving Consumer Awareness
Toothpaste Leads Sales, with Natural Ingredient Innovation Driving Dental Floss Expansion
Dr Wolff and the Humble Co Spearhead Longevity and Clean Beauty Innovation in Oral Care
Toothpaste Dominance and Powered Toothbrush Growth Fuel Sustained Expansion
Dental Floss and Mouth Fresheners Gain Traction through Natural and Eco Innovations
Technological Innovation and Sustainability Reshape Product Offerings and Consumer Behaviour
Glaxosmithkline Doo and Colgate-Palmolive Adria Doo Solidify Lead Amid Growing Private Label Presence
Acquisitions Prompt Competitive Shifts and Innovation Opportunities
Health and Personal Care Stores Strengthen Lead While Discounters Gain Popularity
E-Commerce Gains Traction as Consumers Embrace Convenience and Variety Online
Skin Care in Slovenia
Key Data Insights
Skin Care Summary
Premiumisation and Income Growth Fuel Strong Skin Care Expansion
Facial Care Leads Value Amid Demand for Advanced Formulations
Leading Brands Leverage Innovation and Clean Beauty to Captivate Consumers
Facial Care Accelerates Value Gains While Body Care Drives Broad Appeal
Ai and Personalised Diagnostics Transform Consumer Engagement and Product Offerings
Innovation and Premiumisation Unlock New Growth Opportunities for Brands and Retailers
Leading Manufacturers Strengthen Position Amid Steady Market Concentration
Major Acquisitions and Innovation Drive Portfolio Expansion and Category Growth
Health and Personal Care Stores Consolidate Lead with Strong Growth
E-Commerce Reshapes Purchasing with Broad Product Range and Convenience
Sun Care in Slovenia
Key Data Insights
Sun Care Summary
Premiumisation and Scientific Innovation Drive Demand Amid Hotter Summers
Adult Sun Care Leads with Robust Protection Innovations and Consumer Trust
Baby and Child-Specific Sun Care Advances with Gentle, Natural Formulations
Manufacturers Align Product Innovation with Rising Demand and Climate Shifts
Adult Sun Care Sustains Leadership While Baby Sun Care Accelerates Growth
Consumers’ Skin Health Focus and Outdoor Lifestyles Drive Multifunctional Innovation
Beiersdorf Doo and L’Oréal Slovenija Doo Sustain Lead Amid Slight Share Shifts
Health and Personal Care Stores Lead as Discounters Expand
Retail E-Commerce Gains Traction with Broad Online Presence and Consumer Convenience
Premium Beauty and Personal Care in Slovenia
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth in Premium Beauty and Personal Care Amid Evolving Consumer Spending
Premium Skin Care Leads in Value While Bath and Shower Sees Dynamic Growth
Dr.Jart+ Leverages K-Beauty Innovation to Reshape Sun Care and Reinforce Clean Reimagined Trend
Slovenian Consumers Embrace Technology for Personalised Beauty Experiences
Premium Skin Care Leads Value Growth, Driven by Innovation
Innovation and Digitalisation Reshape Brand Competition and Consumer Engagement
L’Oréal Slovenija Doo Consolidates Lead Amid Steady Market Concentration
Mass Beauty and Personal Care in Slovenia
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Value Focus and Social Media Influence
Mass Skin Care Leads as Baby and Child-Specific Products and Colour Cosmetics See Solid Growth
Ariana Grande’S Rem Cherry Eclipse Exemplifies Lifestyle-Driven Beauty’S Impact
Manufacturers Innovate with Sustainability to Capture Eco-Conscious Consumers
Mass Skin Care Leads Sales While Colour Cosmetics Growth Is Driven by Digital Influence
Eco-Conscious Innovation and Digital Personalisation Reshape Brand Strategies
Leading Companies Consolidate Positions Amid Subtle Share Shifts
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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