Executive Summary

Jun 2019
Growth for beauty and personal care in 2018

The beauty and personal care market in Slovenia during 2018 was mainly comprised of mass brands, though premium brands achieved stronger growth. Much of this stemmed from rising consumer confidence and a continuous upturn of macroeconomic indicators in the country.

Consumers demand natural products that focus on health

Following the growing health and wellness trend and increasingly eco-conscious behaviour among consumers, industry players began launching more natural and organic products while also meeting demand for greater transparency. This is in response to the growing awareness of the types of ingredients products contain, the ways in which they are both sourced and their impact on the environment.

Leading players adapt their strategies to appeal to shifts in consumer demand

The leading players in Slovenia in beauty and personal care during 2018 were L'Oréal Slovenija, Orbico and Beiersdorf. All have had to adapt their strategies to meet changing consumer habits and perceptions of beauty and personal care products as brand loyalty is at an all-time low.

New product launches and innovations in line with major trends in Slovenia

Consumers are increasingly demanding natural ingredients in their beauty and personal care products. This has stimulated manufacturers into producing products that include more natural ingredients in line with both the health and wellness and ecologically sustainable trends.

Signs of growing consumer confidence set to boost sales over the forecast period

Forecast period projections for beauty and personal care sales over the forecast period are set to be more positive than they were over the review period, when the market suffered as a result of economic downturn. As such, Slovenian consumers are expected to gradually return to their previous levels of spending as the unemployment rate plummets and disposable incomes and consumer confidence rise.

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Beauty and Personal Care in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free (where applicable):

The Beauty and Personal Care in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Slovenia?
  • What are the major brands in Slovenia?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Slovenia

EXECUTIVE SUMMARY

Growth for beauty and personal care in 2018
Consumers demand natural products that focus on health
Leading players adapt their strategies to appeal to shifts in consumer demand
New product launches and innovations in line with major trends in Slovenia
Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Slovenia

HEADLINES

PROSPECTS

Declining birth rate limits demand
Growing demand for natural products
Baby wipes remains the largest category

COMPETITIVE LANDSCAPE

Beiersdorf and Johnson & Johnson in close contention for first place
Private label capitalises on consumers’ price-sensitivity
Innovation geared towards natural ingredients

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Slovenia

HEADLINES

PROSPECTS

Growth expected for premium products
Changing consumer trends influence growth
New product developments characterise body wash/shower gel

COMPETITIVE LANDSCAPE

Multinationals continue to dominate
Product innovation and marketing activities
Private label unable to maintain growth

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Slovenia

HEADLINES

PROSPECTS

Growing consumer confidence boosts colour cosmetics
Eye-make-up remains an important category
Colour cosmetics benefits from product innovation

COMPETITIVE LANDSCAPE

Cosnova retains leading spot
Global recognition boosts consumer confidence in multinationals
Premium brands are in a strong position

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Slovenia

HEADLINES

PROSPECTS

Return to positive growth for deodorants in 2018
Gradual transition from standard deodorants to healthier alternatives
The health and wellness trend hampers sales

COMPETITIVE LANDSCAPE

Unilever extends its lead slightly in 2018
Intensifying marketing activity and discounts
While the mass segment stalls and private label struggles, the premium segment grows

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Slovenia

HEADLINES

PROSPECTS

Category hampered by other methods of depilation and falling unit prices
Slow growth set to continue over the forecast period
Lack of innovation hampers growth

COMPETITIVE LANDSCAPE

Depilatories remains heavily concentrated
Innovation could remove obstacles to growth
Brand advantages hamper growth of private label

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Slovenia

HEADLINES

PROSPECTS

Volume demand continues to fall
Sets/kits benefits from consumers’ desire for discounts
Mass fragrances are popular amongst millennials

COMPETITIVE LANDSCAPE

Two companies strongly lead
The remaining half of fragrances is fragmented
No scope for private label or domestic brands in this premium category

CATEGORY DATA

Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Slovenia

HEADLINES

PROSPECTS

Value growth continues to accelerate, slowly
Specialised categories begin to emerge
New product development spurs competition

COMPETITIVE LANDSCAPE

Two strong leaders
Domestic player stands up to the multinationals
Innovation and marketing

CATEGORY DATA

Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Slovenia

HEADLINES

PROSPECTS

Ongoing dynamism for mass anti-agers, skin care sets/kits and mass fragrance sets/kits
Mass beauty and personal care continue to resonate
Mass brands appeal to Slovenian price consciousness

COMPETITIVE LANDSCAPE

The leading mass brands have a perception of quality
Multinational brands shape mass beauty and personal care
Domestic manufacturers hold their ground

CATEGORY DATA

Table 73 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 74 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 76 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Slovenia

HEADLINES

PROSPECTS

Male pragmatism hinders growth
Capacity for further growth, especially in men’s toiletries
Value-added products set to stimulate growth

COMPETITIVE LANDSCAPE

A fragmented landscape in men’s grooming
Large marketing budgets enable successful product differentiation
Domestic brands and private label struggle against the multinationals

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2013-2018
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Oral Care in Slovenia

HEADLINES

PROSPECTS

Stronger retail value growth in 2018 and beyond
Negligible categories set to decline
Consumer trends shape sales

COMPETITIVE LANDSCAPE

GlaxoSmithKline the strong leader
Strong position for multinationals
Private label lines are negligible in oral care

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Slovenia

HEADLINES

PROSPECTS

Premium products, especially skin care, record steady growth in 2018
Economic upturn boosts premium sales
Concern for the environment becomes an increasing influencer

COMPETITIVE LANDSCAPE

An undisputed leader in premium beauty and personal care
Everet International distributes a wide range of premium brands
A unique distribution approach

CATEGORY DATA

Table 99 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 100 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 102 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Slovenia

HEADLINES

PROSPECTS

Premium products lead growth
Organic and natural to reshape demand
Innovation and product launches

COMPETITIVE LANDSCAPE

Wide portfolios key in skin care
Domestic manufacturers stand their ground
Product development and marketing vary

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2013-2018
Table 106 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 110 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Slovenia

HEADLINES

PROSPECTS

Sun care to return to growth
Sun protection to remain the most popular product
Traditional alternatives remain available

COMPETITIVE LANDSCAPE

Competition intensifies
Private label continues to take share
New product developments and marketing support sales

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2013-2018
Table 113 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023