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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Slovenia?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Slovenia
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents try to give their children the best, despite economic uncertainty
Beiersdorf leads in 2021with its iconic Nivea Baby brand
Premiumisation trend gaining momentum
PROSPECTS AND OPPORTUNITIES
Muted constant value growth anticipated
Baby hair care loses out to 2-in-1 products
Increasing focus on natural ingredients
CATEGORY DATA
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value and volume sales in 2021
Colgate-Palmolive Adria continues to lead in 2021
Hand sanitisers a one hit wonder
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Consumers look for clean labels with less additives
Body powders continue decline
CATEGORY DATA
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021
Players launch eye-make up products as face mask wearing continues
Cosnova regains top spot
PROSPECTS AND OPPORTUNITIES
BB/CC creams benefit from a growing trend for a more natural look
E-commerce growth continues
Cruelty-free and organic key trends over forecast period
CATEGORY DATA
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits deodorants
Iconic Nivea brand leads deodorants thanks to a loyal consumer base
Roll-ons drive value growth
PROSPECTS AND OPPORTUNITIES
Manufacturers focus on various different benefits to stimulate growth
Deodorants with organic natural ingredients a growing trend
Modern grocery channels gain further value share
CATEGORY DATA
Table 39 Sales of Deodorants by Category: Value 2016-2021
Table 40 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Deodorants: % Value 2017-2021
Table 43 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales unchanged
Orbico maintains lead with Gillette brand
Depilatories remains a staid product area
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Innovation centred on natural ingredients and added convenience
Permanent hair removal long-term threat to depilatories
CATEGORY DATA
Table 48 Sales of Depilatories by Category: Value 2016-2021
Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Depilatories: % Value 2017-2021
Table 51 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 52 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
Orbico leads with strong brands and extensive distribution
Intense scents and attractive packaging continue to attract
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Unisex fragrances a growing trend
E-commerce continues to gain value share
CATEGORY DATA
Table 54 Sales of Fragrances by Category: Value 2016-2021
Table 55 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Fragrances: % Value 2017-2021
Table 57 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 60 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021
Henkel Slovenija doo maintains its lead with its wide portfolio of affordable products
Sets increasing popular
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Innovation expected in the natural and organic sphere
Further growth of e-commerce expected
CATEGORY DATA
Table 62 Sales of Hair Care by Category: Value 2016-2021
Table 63 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 65 NBO Company Shares of Hair Care: % Value 2017-2021
Table 66 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 70 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth on par with 2020
Orbico maintains its lead in 2021 with its expansive product portfolio
Men’s toiletries performing strongly
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Further growth expected in beard grooming and skin care
E-commerce drives value sale of sustainable brands
CATEGORY DATA
Table 73 Sales of Men’s Grooming by Category: Value 2016-2021
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 77 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care unaffected by pandemic
GlaxoSmithKline maintains its lead with its well-known brands
Increase in new product development activity
PROSPECTS AND OPPORTUNITIES
Rising awareness of dental health to boost interest
Consumers increasingly look for teeth whitening benefits
Oral care goes green
CATEGORY DATA
Table 82 Sales of Oral Care by Category: Value 2016-2021
Table 83 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 84 Sales of Toothbrushes by Category: Value 2016-2021
Table 85 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 87 NBO Company Shares of Oral Care: % Value 2017-2021
Table 88 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 89 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Certain pandemic behaviours persist in 2021
L'Oréal maintains its lead in 2021; however, less expensive products from Beiersdorf top the list for the most popular brands
Skin care sets/kits increasingly popular
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumers look for sustainability and transparency
Shift towards multi-benefit products over forecast period
CATEGORY DATA
Table 93 Sales of Skin Care by Category: Value 2016-2021
Table 94 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 95 NBO Company Shares of Skin Care: % Value 2017-2021
Table 96 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 98 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, after steep volume decline
Beiersdorf maintains its lead with its popular Nivea Sun brand
Self-tanning gaining value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Blurring of lines between skin care and sun care
Products with natural ingredients set to drive future growth
CATEGORY DATA
Table 100 Sales of Sun Care by Category: Value 2016-2021
Table 101 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 103 NBO Company Shares of Sun Care: % Value 2017-2021
Table 104 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 106 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery for premium in 2021
L'Oréal leads with its globally-recognised portfolio and strong reputation
Skin care and hair care strong performers
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
E-commerce significant channel for premium beauty and personal care
Growing competition from higher quality mass brands
CATEGORY DATA
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, as society opens up
Beiersdorf retains top spot in 2021
Men’s grooming dominated by mass products
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Weaker performances for mass facial skin care and fragrances in comparison with premium
Sustainability enters the mainstream
CATEGORY DATA
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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