Beauty and Personal Care in Slovenia

Beauty and Personal Care in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Stronger spending power, enhanced brand awareness and outlet expansion main drivers for sales in 2019

Little change seen in the competitive dynamics across all categories

Opportunities for recovery centre around educational/promotional activities and meeting revised consumer demands

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

Global INDUSTRY Environment

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Economic growth, expansion of outlets, and Western styles main drivers for mass products

Mass skin care remains strongest category, with consumers still seeking convenience over specialist products

L'Oréal Slovenija doo and Beiersdorf doo share top spot thanks to expansive portfolios across all categories and ongoing innovation

2020 AND Beyond

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Premium products benefit from stronger consumer spending power thanks to a growing economy

Strong media coverage enhances consumer awareness of brands and benefits

L'Oréal Slovenija doo maintains lead with no close contenders, thanks to globally-recognised portfolio and strong reputation

2020 AND Beyond

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Slovenia

HEADLINES

PRE-COVID-19 Performance

Declining birth rates hamper sales, but increased per capita spending on an upturn

Medicinal products and ubiquitous baby wipes stimulate small growth

Beiersdorf doo continues to pip Johnson & Johnson doo to the post, thanks to success of Nivea brand and new product launch

2020 AND Beyond

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Slovenia

HEADLINES

PRE-COVID-19 Performance

Rising disposable incomes and increased attention to personal hygiene are main drivers for bath and shower

Growth in number of drugstores/parapharmacies boosts sales

Colgate-Palmolive Adria doo continues to lead, thanks to success of Palmolive brand and new product launches

2020 AND Beyond

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Slovenia

HEADLINES

PRE-COVID-19 Performance

Improved economy boosts beauty trends, with BB/CC cream benefitting from fashion for a natural look

Internet retailing sees ongoing growth thanks to ease of access to the latest trends and products to create them

Beauty trends drive innovation from leading brands, e-commerce and private label alike

2020 AND Beyond

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Slovenia

HEADLINES

PRE-COVID-19 Performance

Stronger economy and health and wellness trends drive category growth

Consumers call for innovation in a wide range of scents

Beiersdorf doo in brand lead thanks to innovations and new launches of Nivea products

2020 AND Beyond

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Slovenia

HEADLINES

PRE-COVID-19 Performance

Depilatories small and under-stimulated category, with little scope for innovation and strong competition

Professional beauty salon treatments pose strong competition to shop-bought products

Gillette remains in the lead, despite strong mixed opinions over marketing campaign

2020 AND Beyond

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Depilatories: % Value 2015-2019
Table 63 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 64 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Slovenia

HEADLINES

PRE-COVID-19 Performance

Fragrances remains in decline, as premium products still deemed too costly

Unisex fragrances fail to attract interest due to lack of targeted marketing

Fragrances remains static, as no significant marketing noted

2020 AND Beyond

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2014-2019
Table 67 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Fragrances: % Value 2015-2019
Table 69 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 72 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Hair care records growth thanks to expanded availability of professional products

Shampoos continue to perform well due to being essential products with expanded distribution

Henkel Slovenija doo continues to lead, thanks to wide portfolio of affordable products

2020 AND Beyond

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2014-2019
Table 75 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 77 NBO Company Shares of Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 82 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Slovenia

HEADLINES

PRE-COVID-19 Performance

Men’s fashion trends stimulate grooming products, as consumers seek to achieve different looks

Brand loyalty and male purchasing patterns keep sales steady

Orbico doo maintains lead thanks to expansive brand product portfolio, with private label maintaining sales thanks to value for money

2020 AND Beyond

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2014-2019
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 89 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 92 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

Oral Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Good oral hygiene habits keep value sales healthy

Dentists promote good oral health care with paradontosis prevention drive

GlaxoSmithKline doo maintains lead thanks to strength of well-recognised portfolio

2020 AND Beyond

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2014-2019
Table 95 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 96 Sales of Toothbrushes by Category: Value 2014-2019
Table 97 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 99 NBO Company Shares of Oral Care: % Value 2015-2019
Table 100 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 101 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 103 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Popularity of value-for-money brands helps boost category

Korean skin care influences promote ten step programmes for flawless complexions

L'Oréal Slovenija doo maintains company value lead, but less expensive products from Beiersdorf doo top the list for the most popular brands

2020 AND Beyond

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2014-2019
Table 106 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Skin Care: % Value 2015-2019
Table 108 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 110 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Slovenia

HEADLINES

PRE-COVID-19 Performance

Seasonal requirements restrict sales, but awareness of sun exposure helps boost the category

Increase in drugstores/parapharmacies means outbound and inbound tourists are purchasing in-country

Beiersdorf doo tops the list again thanks to Nivea brand and ongoing innovation

2020 AND Beyond

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2014-2019
Table 113 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 115 NBO Company Shares of Sun Care: % Value 2015-2019
Table 116 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 118 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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