The beauty and personal care market in Slovenia during 2018 was mainly comprised of mass brands, though premium brands achieved stronger growth. Much of this stemmed from rising consumer confidence and a continuous upturn of macroeconomic indicators in the country.
Following the growing health and wellness trend and increasingly eco-conscious behaviour among consumers, industry players began launching more natural and organic products while also meeting demand for greater transparency. This is in response to the growing awareness of the types of ingredients products contain, the ways in which they are both sourced and their impact on the environment.
The leading players in Slovenia in beauty and personal care during 2018 were L'Oréal Slovenija, Orbico and Beiersdorf. All have had to adapt their strategies to meet changing consumer habits and perceptions of beauty and personal care products as brand loyalty is at an all-time low.
Consumers are increasingly demanding natural ingredients in their beauty and personal care products. This has stimulated manufacturers into producing products that include more natural ingredients in line with both the health and wellness and ecologically sustainable trends.
Forecast period projections for beauty and personal care sales over the forecast period are set to be more positive than they were over the review period, when the market suffered as a result of economic downturn. As such, Slovenian consumers are expected to gradually return to their previous levels of spending as the unemployment rate plummets and disposable incomes and consumer confidence rise.
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This industry report originates from Passport, our Beauty and Personal Care market research database.