Beauty and Personal Care in Slovenia

Beauty and Personal Care in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Personal cleanliness products benefit from COVID-19 in 2020, whilst beauty products suffer

Mass products remain largely available during lockdown, cushioning the blow to sales

Beiersdorf doo takes the top spot in 2020

RECOVERY AND OPPORTUNITIES

Hygiene concerns will continue to drive sales of essential products

Influence of demographic trends

Value for money and natural ingredients amongst the key attributes for future product development

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Plummeting consumer confidence impacts sales of premium products in 2020

Companies combat COVID-19 losses

L'Oréal Slovenija doo leads with its globally-recognised portfolio and strong reputation

RECOVERY AND OPPORTUNITIES

Hygiene and cleanliness concerns set to intensify

Affordable luxury items could stimulate sales

Strong media coverage enhances consumer awareness of brands and benefits

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Weak performance in 2020 due to declining birth rates and economic impact of COVID-19

Increased hygiene and cleanliness concerns benefits toddler categories

Beiersdorf doo leads in 2020 with its iconic Nivea Baby brand

RECOVERY AND OPPORTUNITIES

Declining birth rates set to hamper future growth

Wipes will benefit from their multipurpose nature and potential innovation

Private label should continue to perform well

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Increased hygiene concerns drive sales of hand sanitisers in 2020

Growth in number of drugstores/parapharmacies benefits bath and shower

Colgate-Palmolive Adria doo continues to lead in 2020

RECOVERY AND OPPORTUNITIES

Steady growth as hygiene-consciousness fuels product demand

Natural and convenient products expected to drive growth

Opportunities for category players

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics is hard hit by COVID-19 in 2020

Dynamic growth of ‘safe’ and convenient e-commerce amid the pandemic

L'Oréal Slovenija takes the lead in 2020 with its strong, global brands

RECOVERY AND OPPORTUNITIES

Colour cosmetics set to bounce back with the easing of COVID-19 restrictions

Natural ingredients and a natural look: key future trends

New products and looks for eyes as an area of opportunity

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures and working from home due to COVID-19 impact sales in 2020

Experimentation with different scents

Iconic Nivea brand leads deodorants thanks to a loyal consumer base

RECOVERY AND OPPORTUNITIES

Sales to be supported by the essential nature of deodorants and busier lifestyles

Products with natural ingredients to drive future growth

New products with added value

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2015-2020
Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 54 NBO Company Shares of Deodorants: % Value 2016-2020
Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Little impact of COVID-19 as self-care important to Slovenian consumers

Depilatories: a small and under-stimulated category

Orbico doo maintains its lead with its iconic Gillette brand

RECOVERY AND OPPORTUNITIES

Convenience of razors and blades to ensure future growth

Opportunities for players with innovation

Top brands will continue to fight for share

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2015-2020
Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Depilatories: % Value 2016-2020
Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Social distancing and working from home due to COVID-19 severely impact fragrances sales in 2020

Significant switch to ‘safe’ and convenient e-commerce in 2020

Orbico doo leads with strong brands and availability

RECOVERY AND OPPORTUNITIES

Rate of recovery dependent on easing of COVID-19 restrictions

Lowered disposable income to initially benefit mass products

Value for money options to appeal to consumers with weakened spending power

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2015-2020
Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 68 NBO Company Shares of Fragrances: % Value 2016-2020
Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Staple self-care items fare better in 2020

Dire year for salon professional hair care with the closure of salons due to COVID-19

Henkel Slovenija doo maintains its lead with its wide portfolio of affordable products

RECOVERY AND OPPORTUNITIES

Hair care to benefit from self-care and increased hygiene concerns

Products with natural ingredients and health-boosting properties to drive growth

Further growth of e-commerce expected

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2015-2020
Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 77 NBO Company Shares of Hair Care: % Value 2016-2020
Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Men’s shaving grows in 2020 despite COVID-19 and beard trend

Shift towards economy-priced goods

Orbico doo maintains its lead in 2020 with its expansive product portfolio

RECOVERY AND OPPORTUNITIES

Emergence of different lifestyles and fashions to support future sales

Mass products to benefit from lower disposable incomes following COVID-19

Opportunities in value for money deals and innovation in body sprays

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2015-2020
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 89 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Essential, staple oral care products record growth in 2020

Dentists promote good oral health care with paradontosis prevention drive

GlaxoSmithKline doo maintains its lead with its strong and well-known brands

RECOVERY AND OPPORTUNITIES

Increasing importance of oral hygiene set to benefit sales to 2025

Consumers question the efficacy of ‘natural’ ingredients in oral care

Convenient products to fuel future growth

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2015-2020
Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 96 Sales of Toothbrushes by Category: Value 2015-2020
Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 99 NBO Company Shares of Oral Care: % Value 2016-2020
Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Significant shift to mass brands as disposable incomes decline in 2020

Convenient and portable facial cleansing wipes benefit from COVID-19

L'Oréal Slovenija doo maintains its lead in 2020; however, less expensive products from Beiersdorf doo top the list for the most popular brands

RECOVERY AND OPPORTUNITIES

Bright future for skin care as personal care and beauty trends intensify

Products with natural ingredients expected to drive future growth

‘Safe’ and convenient e-commerce to see further growth

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2015-2020
Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Skin Care: % Value 2016-2020
Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Strong decline in sun care in 2020 due to lockdowns and travel restrictions

‘Safe’ and convenient e-commerce records share gain

Beiersdorf maintains its lead with its popular Nivea Sun brand

RECOVERY AND OPPORTUNITIES

Recovery expected with the easing of COVID-19 restrictions

Less disposable income to give an initial boost to mass brands and private label

Products with natural ingredients set to drive future growth

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2015-2020
Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 115 NBO Company Shares of Sun Care: % Value 2016-2020
Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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