Beauty and Personal Care in Slovenia

Beauty and Personal Care in Slovenia

EXECUTIVE SUMMARY

Beauty and personal care experiences a rare year of growth

Consumers demand natural products focusing on health

Shifting consumer demand leads brands to scramble to retain their positions

New product launches and innovations in line with major trends in Slovenia

Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Slovenia

HEADLINES

PROSPECTS

Birth rate to limit demand

Growing demand for natural products

Baby wipes set to remain the biggest category

COMPETITIVE LANDSCAPE

Two leading manufacturers battle for first place

Private label capitalises on consumers’ price-sensitivity

Innovation geared towards natural ingredients

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Slovenia

HEADLINES

PROSPECTS

Growth expected for premium products

Changing consumer trends influence growth

Body wash/shower gel sees new product developments

COMPETITIVE LANDSCAPE

Multinationals continue to dominate

Private label unable to maintain growth

Product innovation and marketing activities

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Slovenia

HEADLINES

PROSPECTS

Colour cosmetics declines

The biggest category is set to witness the biggest changes

Product innovation

COMPETITIVE LANDSCAPE

The leader continues to grow

The dominance of established multinational companies

Premium brands are in a strong position

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Slovenia

HEADLINES

PROSPECTS

Deodorants remains stagnant

Gradual transition from standard deodorants to healthier alternatives

The health and wellness trend hampers sales

COMPETITIVE LANDSCAPE

The race for the top is set to intensify

Intensifying marketing activity and discounts

The mass segment stalls, private label struggles and the premium segment grows

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Slovenia

HEADLINES

PROSPECTS

Slow growth set to continue over the forecast period

Other methods of depilation and falling prices limit value growth

Lack of innovation hampers growth

COMPETITIVE LANDSCAPE

Depilatories is shaped by three leading brands

Innovation could remove obstacles to growth

Growth in private label is hampered by the leading brands

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Slovenia

HEADLINES

PROSPECTS

Volume demand continues to fall

Sets/kits benefits from consumers’ desire for discounts

Mass fragrances are popular amongst millennials

COMPETITIVE LANDSCAPE

Two companies strongly lead

The remaining half of fragrances is fragmented

No private label or domestic brands

CATEGORY DATA

Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Slovenia

HEADLINES

PROSPECTS

Hair care sees growth at last

Slow value growth expected

New product development to spur the competition

COMPETITIVE LANDSCAPE

Hair care has two strong leaders

A domestic player stands up to the multinationals

Innovation and marketing

CATEGORY DATA

Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Slovenia

HEADLINES

PROSPECTS

Mass beauty and personal care stagnates

Dynamic growth within some categories

The continued dominance of mass brands

COMPETITIVE LANDSCAPE

The top mass brands have a perception of quality

Multinational brands shape mass beauty and personal care

Domestic manufacturers hold their ground

CATEGORY DATA

Table 73 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 74 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 76 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Slovenia

HEADLINES

PROSPECTS

Male pragmatism hinders demand

Capacity for further growth, especially in men’s toiletries

Value-added products set to stimulate growth

COMPETITIVE LANDSCAPE

Men’s shaving is fragmented

Large marketing budgets facilitate successful product differentiation

Private label and domestic brands are below the radar

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2012-2017
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 83 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Oral Care in Slovenia

HEADLINES

PROSPECTS

Oral care sees moderate growth

“Standard” oral care categories set to grow, while the rest will decline

Consumer trends shape sales

COMPETITIVE LANDSCAPE

The dominance of one manufacturer

The dominance of multinationals

Private label lines are negligible in oral care

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 97 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Slovenia

HEADLINES

PROSPECTS

Premium products set to see steady moderate growth

Economic upturn set to contribute to growth

The potential to make or break premium sales

COMPETITIVE LANDSCAPE

An undisputed leader in premium beauty and personal care

Premium fragrances is highly concentrated

A unique distribution approach

CATEGORY DATA

Table 99 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 100 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 102 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Slovenia

HEADLINES

PROSPECTS

Growth is led by the premium segment

Organic and natural to reshape demand

Innovation and product launches

COMPETITIVE LANDSCAPE

Leadership as a result of a large cross-category brand portfolio

Domestic manufacturers stand their ground

Product development and marketing vary

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2012-2017
Table 106 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 110 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Slovenia

HEADLINES

PROSPECTS

A better performance is expected

Sun protection remains the largest category

Traditional alternatives

COMPETITIVE LANDSCAPE

Competition between two rivals

Private label is growing in sun care

New product developments and marketing to sustain sales

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2012-2017
Table 113 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 115 NBO Company Shares of Sun Care: % Value 2013-2017
Table 116 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 118 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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