Beauty and Personal Care in France

Beauty and Personal Care in France

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in France

KEY DATA FINDINGS

2020 IMPACT

Mass products benefitted from continued operation of modern grocery retailers

Colour cosmetics, fragrances, styling continue a strong decline as consumers have little need for such products during lockdown

Double-digit growth for bath and shower as consumers show heightened interest in hygiene; “do it yourself” products also boom due to closures of beauty salons

RECOVERY AND OPPORTUNITIES

Category prospects to be largely determined by economic recovery from COVID-19

New product development to increasingly focus on natural and organic ingredients with increasing overlap between mass and premium variants

Solid variants expected to see accelerated development across categories

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in France

KEY DATA FINDINGS

2020 IMPACT

Declining sales as store-closures and financial impact deter consumers

Dermocosmetics continues to see sales through essential retailing outlets as Laboratoires Pierre Fabre remains top player

Declines for categories typically dependent upon strong tourist sales

RECOVERY AND OPPORTUNITIES

Lack of tourists will continue to negatively impact sales of premium beauty and personal care

Luxury brands expected to diversify and increasingly incorporate natural and organic products in line with green trend

Rise expected for eco-friendly products as consumers seek authenticity and naturalness

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in France

KEY DATA FINDINGS

2020 IMPACT

Declining category sales due to low birth rates and scepticism towards the composition of baby and child-specific products

Mass beauty and personal care brands strongly shift towards natural and organic formulae

Natural brands have strong appeal for parents wanting the best for their children

RECOVERY AND OPPORTUNITIES

Declining birth rates to negatively impact baby and child-specific products sales

Naturalness and organic to be key selling points

Reduction of packaging expected to be important as consumers become increasingly eco-conscious

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in France

KEY DATA FINDINGS

2020 IMPACT

Dramatic boost for hand sanitisers/gels with players of all categories launching their own product

Hand washing routines to protect against COVID-19 boost sales of bar soap and liquid soap

Trend for healthy and natural products gains traction in bath and shower

RECOVERY AND OPPORTUNITIES

Authentic products with few ingredients to be sought after as natural trend continues to grow

Low ecological impact of brand to be a key purchasing factor for many consumers

Intimate hygiene to grow steadily as new players enter the category

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in France

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead to diminished interest in wearing colour cosmetics

Mask wearing regulations negatively affect sales of facial make-up and lip products

Store-closures and extended time at home see purchasing behaviours change, with many switching to e-commerce

RECOVERY AND OPPORTUNITIES

Difficult time ahead for colour cosmetics unless the category reinvents itself

Brands with strong e-commerce presence expected to fare best as consumers increasingly turn online for colour cosmetics

Consumers to increasingly seek green and vegan products, although product performance and price will remain key purchase drivers

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in France

KEY DATA FINDINGS

2020 IMPACT

Declining category sales as COVID-19 restrictions decrease interest in personal hygiene and increase desire for naturalness

Consumers desire for naturalness forces players to cleanse product formulae

Deodorant sticks see growing demand with a new launch by Lamazuna

RECOVERY AND OPPORTUNITIES

Sustainability and naturalness to grow in importance as a key purchase drivers

Sales of deodorant sticks set for dramatic increases in line with the category entering mass beauty and personal care retailing channels

Slowing demand for deodorant as fewer consumers apply it as a part of the daily morning routine

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in France

KEY DATA FINDINGS

2020 IMPACT

Beauty salon closures detrimental to depilatories industry

Hair removers/bleaches see growth as consumers start performing treatments themselves at home

Procter & Gamble launch Jolly in line with warm summer weather in France

RECOVERY AND OPPORTUNITIES

Limited growth expected as consumers likely to return to beauty salons for treatment

Disposable razors expected to be strongly scrutinised regarding eco-impact

Category set to face strong competition from electric beauty products

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in France

KEY DATA FINDINGS

2020 IMPACT

Lockdowns and lack of tourists negatively impact sales of fragrances

Premium fragrance kits/sets mitigate damage through timely celebration occasions whilst mass fragrances continue to record poor sales

Boost for e-commerce as consumers seek special discounts and players focus on online promotions and launches

RECOVERY AND OPPORTUNITIES

Prospect of super-premium fragrances to depend upon the return of tourism; smaller bottle sizes to become more popular

E-commerce expected to rise strongly as COVID-19 accelerates existing trend

Sustainability to gain importance and influence future player innovations

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in France

KEY DATA FINDINGS

2020 IMPACT

Mixed results within hair care with colourants recording strongest growth

Players of all categories revise product formulae as green trend continues to grow

Sales of solid shampoo variants accelerate as options enter mass hair care

RECOVERY AND OPPORTUNITIES

Ecological concerns to drive changes in category in both formulae and packaging

Solid shampoos to continue strong growth in line with accelerating green trend

New product development stimulated by growing interest in hair care solutions

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in France

KEY DATA FINDINGS

2020 IMPACT

Most categories see declines and interest in grooming decreases amongst men

Launches continue in 2020 with many expanding their ranges from an initial beard product

Gillette focuses innovations on beard care as a growing number of French men opt to keep their facial hair

RECOVERY AND OPPORTUNITIES

Sales of men’s hair care set for strong growth as the beard become a staple style for French men

Men’s grooming likely to gain share within beauty and personal care as men pay increasing attention to looks and hygiene

Naturalness trend to enter men’s grooming as consumers demand healthier, less harmful products

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in France

KEY DATA FINDINGS

2020 IMPACT

Greater interest in oral hygiene boosts category sales

Players boost promotional efforts as consumers show increased interest in mouthwash/dental rinses

Natural and organic ingredients continue to be a key purchase driver within oral care

RECOVERY AND OPPORTUNITIES

Solid toothpaste to gain momentum despite options currently available from major beauty and personal care players

Reducing plastic content to be key theme for players in oral care

Greater interest in oral hygiene to boost sales for several categories in oral care

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in France

KEY DATA FINDINGS

2020 IMPACT

Sales of skin care with hydrating properties mitigates damage during a period of economic instability

Natural and organic brands see better results than traditional skin care brands as this becomes a key purchase driver for consumers

Prestige brands retailed in chemists/pharmacies fare better than traditional brands that are not

RECOVERY AND OPPORTUNITIES

Natural and organic offers to become essential for mass skin care players

Reduction in packaging expected as consumers increasingly demand that brands are eco-responsible

Consumers expected to tend towards specialised, high quality products and naturalness and simplicity grow in importance

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in France

KEY DATA FINDINGS

2020 IMPACT

Declines for sun care as spring lockdown and lack of tourists reduce purchase opportunities

Price is a key driving factor causing price wars amongst retailing channels

Consumers increasingly demand environmentally products forcing players to adapt

RECOVERY AND OPPORTUNITIES

Hotter weather and player marketing to boost sun care sales; self-tanning set to decline as the look loses popularity

Rising sales expected for 50+ SPF as consumers become increasingly educated about the harmful effects of the sun

Naturalness and eco-responsibility to gain importance as green trend gains traction

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

---