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Country Report

Beauty and Personal Care in

Beauty and Personal Care in France

127 pages, May 2018

US$2,650

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Executive Summary

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Brands innovate to follow consumers’ expectations and lifestyles

For the second consecutive year, beauty and personal care posted a decline in current value sales in France. Controversy over the composition of products led to a loss of consumer confidence in beauty and personal care products.

A holistic approach to health and beauty

2017 marked an acceleration in sales of natural and organic products in different product categories and various distribution channels. In skin care, in which the natural and organic offer is the most mature, traditional mass and premium brands, which trailed behind in this regard, are investing this area by launching new ranges of products based on natural ingredients or by re-centring their brand and communication on vegetal DNA, such as Clarins.

Traditional brands see the importance of naturalness

Faced with the proliferation and success of small natural-focused brands, both in the mass segment (So’Bio Etic, Energy Fruit, Pulpe de Vie, Natura Siberica) and in the premium segment (oOlution, Aesop), the established larger brands in beauty and personal care had to react. In 2017, the major traditional brands started repositioning themselves to defend their market shares.

Fresh cosmetics and personalisation are breakthrough innovations

Skin care appeared to be the most innovative category in 2017. As part of the personalisation of beauty and personal care products, Romy Paris offers fresh cures formulated according to specific needs; these can be kept for five days at most.

Beauty and personal care set to see a highly personalised and holistic approach

Beauty and personal care is expected to see negligible growth in value terms at constant 2017 prices during the forecast period. The trend will be towards rational consumption, with quality being more important than quantity, and a holistic approach.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Beauty and Personal Care in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in France?
What are the major brands in France?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Beauty and Personal Care in France

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in France

HEADLINES

PROSPECTS

The birth rate is on a downwards trend

Priority is given to naturalness; a long-lasting trend

Liniment or nothing

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

Restoring confidence in the category

The launch of non-active wipes

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in France

HEADLINES

PROSPECTS

Consumers are increasingly obsessed with getting the best deal

The natural and organic trend strengthens

Something new in an old-fashioned category

COMPETITIVE LANDSCAPE

A new wave of naturalness in bath and shower

Fragrance remains a strong lever

On the path to ecology

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in France

HEADLINES

PROSPECTS

Mass-market retailers welcome new brands

Pre-teens – a rising target

The offer for darker skin takes off

COMPETITIVE LANDSCAPE

The dynamism of brands from abroad

Colour cosmetics is supported by a proliferation of innovations and new players

New muses and the continued launch of products for darker skin

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Deodorants in France

HEADLINES

PROSPECTS

Antiperspirants in the hot seat

Hypermarkets in trouble

The loss of the consumer base is a real risk

COMPETITIVE LANDSCAPE

Innovations aim to address very specific needs

The alternative offer is on the rise, and is expected to develop further

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in France

HEADLINES

PROSPECTS

The indirect competition is expected to get tougher

The intra-category competition is set to intensify

Innovation is a strong lever to attract consumers

COMPETITIVE LANDSCAPE

Products developed for specific needs are set to sustain growth

A communication strategy well-suited to attract young people

The development of organic alternatives

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in France

HEADLINES

PROSPECTS

The behemoths of luxury in action

Small perfumers change the landscape in fragrances

Unisex fragrances are part of the “no gender” trend

COMPETITIVE LANDSCAPE

Is the price war set to continue?

Mass fragrances improve their quality to attract new consumers

Dynamism in premium women’s fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in France

HEADLINES

PROSPECTS

Strong pressure for mainstream brands

Natural and organic products gain share in hair care

In the spirit of “less is more”, hair routines are simplifying

COMPETITIVE LANDSCAPE

Natural and/or glamorous brands are taking centre stage

Mainstream brands continue to surprise consumers.

Focusing on hair problems not hair type

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in France

HEADLINES

PROSPECTS

Mass beauty and personal care continues to decline

The organic and natural offer sees accelerated development in mass retailing

Changes in distribution

COMPETITIVE LANDSCAPE

Masstige is accelerating

The renewal of the L’Oréal Groupe offer

The launch of natural products

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in France

HEADLINES

PROSPECTS

Sales of beard products are set to remain dynamic

Body hair removal is becoming more popular

Will the Instagram generation accelerate the development of men’s cosmetics?

COMPETITIVE LANDSCAPE

The Dollar Shave Club model is expected to take off in the forecast period

Waiting for other men’s grooming segments to take off, the shaving segment is eventful

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2012-2017
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 89 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in France

HEADLINES

PROSPECTS

Oral care is moving closer to cosmetics

From democratisation to upgrading in electric toothbrushes

Pharmacies stands out

COMPETITIVE LANDSCAPE

The treatment of tooth sensitivity is an area for growth

Natural and organic products are expected to develop

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2012-2017
Table 95 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 96 Sales of Toothbrushes by Category: Value 2012-2017
Table 97 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 99 NBO Company Shares of Oral Care: % Value 2013-2017
Table 100 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 102 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 103 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in France

HEADLINES

PROSPECTS

Dermo-cosmetology is still one step ahead

Premium beauty routines are increasingly complex

The beauty of tomorrow will be bespoke beauty

COMPETITIVE LANDSCAPE

Traditional premium brands try to defend their shares

Limited editions – the ultimate to boost a brand’s image

Premium brands will need to explain their ingredients

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in France

HEADLINES

PROSPECTS

The popularity of organic and natural products...

...but an uncertain future for organic and natural products

Breakthrough innovations will change the skin care landscape

COMPETITIVE LANDSCAPE

Brand stretching for mainstream brands

The launch of foreign brands accelerates

Launches to fight blue light and pollution

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2012-2017
Table 114 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 NBO Company Shares of Skin Care: % Value 2013-2017
Table 121 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 122 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 123 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 124 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 125 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 126 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 127 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 128 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in France

HEADLINES

PROSPECTS

Sales are strongly linked to the weather and innovation

Pharmacies and parapharmacies are on the rise and set to take further share

Natural is likely to be a new segment

COMPETITIVE LANDSCAPE

New generation sun protection products

Connected sun care is on the way

The legitimacy of expert pharma brands stretches to sun care

CATEGORY DATA

Table 129 Sales of Sun Care by Category: Value 2012-2017
Table 130 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 131 NBO Company Shares of Sun Care: % Value 2013-2017
Table 132 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 133 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 134 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 135 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in France

New Report Guarantee

Executive Summary

New Report Guarantee

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in France

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

SOURCES

Baby and Child-Specific Products in France

HEADLINES

PROSPECTS

The birth rate is on a downwards trend

Priority is given to naturalness; a long-lasting trend

Liniment or nothing

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

Restoring confidence in the category

The launch of non-active wipes

CATEGORY DATA

Bath and Shower in France

HEADLINES

PROSPECTS

Consumers are increasingly obsessed with getting the best deal

The natural and organic trend strengthens

Something new in an old-fashioned category

COMPETITIVE LANDSCAPE

A new wave of naturalness in bath and shower

Fragrance remains a strong lever

On the path to ecology

CATEGORY DATA

Colour Cosmetics in France

HEADLINES

PROSPECTS

Mass-market retailers welcome new brands

Pre-teens – a rising target

The offer for darker skin takes off

COMPETITIVE LANDSCAPE

The dynamism of brands from abroad

Colour cosmetics is supported by a proliferation of innovations and new players

New muses and the continued launch of products for darker skin

CATEGORY DATA

Deodorants in France

HEADLINES

PROSPECTS

Antiperspirants in the hot seat

Hypermarkets in trouble

The loss of the consumer base is a real risk

COMPETITIVE LANDSCAPE

Innovations aim to address very specific needs

The alternative offer is on the rise, and is expected to develop further

CATEGORY DATA

Depilatories in France

HEADLINES

PROSPECTS

The indirect competition is expected to get tougher

The intra-category competition is set to intensify

Innovation is a strong lever to attract consumers

COMPETITIVE LANDSCAPE

Products developed for specific needs are set to sustain growth

A communication strategy well-suited to attract young people

The development of organic alternatives

CATEGORY DATA