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Learn moreJul 2020
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COVID-19 had a very strong negative impact on Latvia’s entire beauty and personal care market during the first half of 2020. A very strong direct impact was seen on sales across numerous categories as social distancing and home seclusion meant that huge numbers of people felt far less pressure to maintain their daily beauty and personal grooming regimes, with colour cosmetics, fragrances, depilatories and men’s grooming all facing significant sales declines over the course of the year as a result.
As of 12 May 2020, Latvia had seen 18 deaths due to COVID-19 and 950 cases. The government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions.
2019 saw positive value growth recorded across most beauty and personal care categories, with various trends interacting with each other in a complex and shifting market environment. The most important point to mention is that demand is already mature in most categories, with those categories containing mainly basic products and daily essentials experiencing the highest levels of saturation.
2019 saw the competitive environment in beauty and personal care dominated by major multinational corporations. The top of the list of leading names at industry level features such luminaries as L’Oréal, Coty, Henkel, Procter & Gamble, Avon, Beiersdorf, Unilever, Colgate-Palmolive, Oriflame, Faberlic and Johnson & Johnson, with none of the leading local players Dzintars, Bodybalt or Stenders able to generate more than 1% of value sales at industry level over the course of the year.
With demand already generally quite mature across most categories of beauty and personal care, few changes are expected to be seen across the industry during the forecast period. Demand is likely to remain under pressure due to unfavourable demographic factors, with sales focused mainly on essential products for daily use.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Latvia for free (where applicable):
The Beauty and Personal Care in Latvia market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.