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Learn moreSep 2020
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The COVID-19 pandemic is having a significant impact on sales of beauty and personal care in 2020. There are two main reasons behind this trend; on the one hand, the country's lockdown has organically decreased the need to use products and therefore consumer demand, on the other one the anticipation of a possible recession has led to more conservative spending behaviour amongst consumers.
As of 10 May 2020, Azerbaijan had seen around 31 deaths due to COVID-19 and 2,400 cases. On 24 March, the country went into quarantine, before then closing its borders and going into complete lockdown on 5 April.
Retail network development has also strongly supported the growth of beauty and personal care in Azerbaijan, encouraging a shift to weekly purchases of all grocery and non-grocery items in one store. Manufacturers prefer dealing with large chained modern retailers due to their high footfall, and more impactful and successful in-store promotions.
During 2019, international companies led beauty and personal care in Azerbaijan, including Procter & Gamble Azerbaijan, Improtex DC, Nivea Azerbaijan, Atropatena Ltd, Colgate-Palmolive Azerbaijan, L'Oréal Groupe, Kalina Concern OAO, Erkul Kozmetik San Ve Tic AS and Hunca Kozmetik Sanayii AS. Their success is attributable to their longstanding history, well-recognised global brands and innovative products.
2020 is likely to be a challenging year for companies within beauty and personal care, as demand plummets due to the negative effect of the lockdown and consumer sentiment. Most if not all product areas will resume growing from 2021 with strong acceleration expected over the full forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.