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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Azerbaijan

Sep 2020

US$2,650

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Executive Summary

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COVID-19 impact on beauty and personal care

The COVID-19 pandemic is having a significant impact on sales of beauty and personal care in 2020. There are two main reasons behind this trend; on the one hand, the country's lockdown has organically decreased the need to use products and therefore consumer demand, on the other one the anticipation of a possible recession has led to more conservative spending behaviour amongst consumers.

COVID-19 country impact

As of 10 May 2020, Azerbaijan had seen around 31 deaths due to COVID-19 and 2,400 cases. On 24 March, the country went into quarantine, before then closing its borders and going into complete lockdown on 5 April.

Modern grocery retailers sees further expansion becoming increasingly relevant for beauty and personal care sales

Retail network development has also strongly supported the growth of beauty and personal care in Azerbaijan, encouraging a shift to weekly purchases of all grocery and non-grocery items in one store. Manufacturers prefer dealing with large chained modern retailers due to their high footfall, and more impactful and successful in-store promotions.

International companies lead beauty and personal care

During 2019, international companies led beauty and personal care in Azerbaijan, including Procter & Gamble Azerbaijan, Improtex DC, Nivea Azerbaijan, Atropatena Ltd, Colgate-Palmolive Azerbaijan, L'Oréal Groupe, Kalina Concern OAO, Erkul Kozmetik San Ve Tic AS and Hunca Kozmetik Sanayii AS. Their success is attributable to their longstanding history, well-recognised global brands and innovative products.

Strong recovery expected in forecast period as people aim to resume their shopping habits

2020 is likely to be a challenging year for companies within beauty and personal care, as demand plummets due to the negative effect of the lockdown and consumer sentiment. Most if not all product areas will resume growing from 2021 with strong acceleration expected over the full forecast period.

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Beauty and Personal Care Sample Report Beauty and Personal Care Data Sample

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free (where applicable):

The Beauty and Personal Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Azerbaijan?
What are the major brands in Azerbaijan?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Request more information

Beauty and Personal Care in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Modern grocery retailers sees further expansion becoming increasingly relevant for beauty and personal care sales

International companies lead beauty and personal care

Strong recovery expected in forecast period as people aim to resume their shopping habits

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass beauty and personal care thrives on need for affordability in 2019

Development of modern retailing supports growing mass beauty and personal care

International brands lead mass beauty and personal care as they benefit from solid consumer trust

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Robust growth for premium beauty and personal care in 2019

Beauty specialist retailers remains the key distribution channel

L'Oréal Groupe leads premium beauty and personal care

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

A positive economic framework drives growth in baby and child-specific products in 2019

Baby wipes sees the fastest growth thanks to their convenience

Johnson & Johnson remains the leader in baby and child-specific products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Noticeable transition to liquid products in 2019

Shower gel very popular in the central region of Baku

International companies lead bath and shower in Azerbaijan

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider availability, innovation and increasing income fuels growth in colour cosmetics in 2019

Facial make-up see the fastest growth in 2019

L'Oréal Groupe leads in colour cosmetics in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

The use of deodorants makes inroads within rural communities

Popularity of deodorant sprays remains unchanged in 2019

International players dominate deodorants in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Deodorants by Category: Value 2014-2019
Table 50 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 52 NBO Company Shares of Deodorants: % Value 2015-2019
Table 53 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 54 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 55 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Small consumer base and the growth of permanent hair removal curtails growth for depilatories in 2019

In 2019 consumers favoured women’s razors and blades and women’s pre-shave

Procter & Gamble Azerbaijan leads depilatories in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 58 Sales of Depilatories by Category: Value 2014-2019
Table 59 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Depilatories: % Value 2015-2019
Table 61 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 62 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers see premium fragrances primarily relevant for gift ideas

Beauty specialist retailers remains the leading channel

International companies lead fragrances in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 64 Sales of Fragrances by Category: Value 2014-2019
Table 65 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Fragrances: % Value 2015-2019
Table 67 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 70 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair care sees robust growth in 2019 as consumers embrace modern living and products

Salon professional hair care sees fastest growth in 2019

Global players lead hair care in Azerbaijan in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 72 Sales of Hair Care by Category: Value 2014-2019
Table 73 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 75 NBO Company Shares of Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 80 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Men’s grooming sees positive sales performance in 2019

Health and beauty specialist retailers continue to lead men’s grooming

Multinationals continue to lead men’s grooming in Azerbaijan

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 83 Sales of Men’s Grooming by Category: Value 2014-2019
Table 84 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 87 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 88 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 90 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 91 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Oral care sees robust growth in 2019

Strong growth of modern grocery retailers due to busier lifestyles

Global players continue to dominate the oral care category in Azerbaijan

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 92 Sales of Oral Care by Category: Value 2014-2019
Table 93 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 94 Sales of Toothbrushes by Category: Value 2014-2019
Table 95 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 97 NBO Company Shares of Oral Care: % Value 2015-2019
Table 98 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth in 2019

Beauty specialist retailers hold the highest share, whilst modern grocery retailers record strong growth

Major international players hold largest value share in Azerbaijan

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 NBO Company Shares of Skin Care: % Value 2015-2019
Table 106 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 108 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun care sees steady growth attributed to warm summer in 2019

Growth of modern grocery retailers

Nivea Azerbaijan continues to dominate sun care

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 110 Sales of Sun Care by Category: Value 2014-2019
Table 111 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 112 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 113 NBO Company Shares of Sun Care: % Value 2015-2019
Table 114 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 116 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 118 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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Megatrends

Country Report

Beauty and Personal Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on beauty and personal care

COVID-19 country impact

Modern grocery retailers sees further expansion becoming increasingly relevant for beauty and personal care sales

International companies lead beauty and personal care

Strong recovery expected in forecast period as people aim to resume their shopping habits

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Modern grocery retailers sees further expansion becoming increasingly relevant for beauty and personal care sales

International companies lead beauty and personal care

Strong recovery expected in forecast period as people aim to resume their shopping habits

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Mass Beauty and Personal Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass beauty and personal care thrives on need for affordability in 2019

Development of modern retailing supports growing mass beauty and personal care

International brands lead mass beauty and personal care as they benefit from solid consumer trust

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Premium Beauty and Personal Care in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Robust growth for premium beauty and personal care in 2019

Beauty specialist retailers remains the key distribution channel

L'Oréal Groupe leads premium beauty and personal care

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Baby and Child-Specific Products in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

A positive economic framework drives growth in baby and child-specific products in 2019

Baby wipes sees the fastest growth thanks to their convenience

Johnson & Johnson remains the leader in baby and child-specific products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Bath and Shower in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Noticeable transition to liquid products in 2019

Shower gel very popular in the central region of Baku

International companies lead bath and shower in Azerbaijan

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Colour Cosmetics in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider availability, innovation and increasing income fuels growth in colour cosmetics in 2019

Facial make-up see the fastest growth in 2019

L'Oréal Groupe leads in colour cosmetics in 2019

2020 AND BEYOND