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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Azerbaijan?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Azerbaijan
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gradual recovery in the face of price inflation, with lower volumes of non-essential products seen
Birth rates remain strong, building a solid ongoing consumer base
Baby and child specific hair care and skin care are noted categories
PROSPECTS AND OPPORTUNITIES
Stable yet moderate performance expected, due to ongoing economic uncertainty
Issues with Russian production expected to continue, leading to declining shares for Russian brands
Growth of Turkish brands expected, led by Dalin with its wide, affordable range
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales stabilise after the pandemic panic buying
Anti-bacterial products remain in demand, with antibacterial hand creams also becoming more relevant
Palmolive grows its shares, thanks to marketing and product expansions
PROSPECTS AND OPPORTUNITIES
Further scope for category growth expected, although value growth will remain moderate in uncertain economic climate
The one-time popularity boost of hand sanitisers is over
Russian brands lose shares, due to impacts from global sanctions
CATEGORY DATA
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 25 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales start to recover, but price-sensitivity in uncertain economic climate continues to suppress growth
Eye make-up remains in demand through the era of mask-wearing
L'Oréal Groupe maintains its lead in colour cosmetics in 2021
PROSPECTS AND OPPORTUNITIES
Stronger recovery expected in 2023, as economic uncertainty remains in 2022
Lip products expected to show a robust recovery, while nail products will remain suppressed
Azerbaijan set to follow global cosmetics trends, which will influence consumers’ purchasing decisions
CATEGORY DATA
Table 28 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to more social lifestyles means a boost for deodorant sales
Mass products from globally-recognised brands will continue to lead the category
Deodorant sprays remain the most popular, despite a growing range of alternative products
PROSPECTS AND OPPORTUNITIES
Scope for growth, but the category still faces some challenges
Organic progression away from sprays expected in time, as manufacturers stop producing products in this format
Mass products from global players will remain the most popular, with no changes expected to the competitive status quo
CATEGORY DATA
Table 37 Sales of Deodorants by Category: Value 2016-2021
Table 38 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 40 NBO Company Shares of Deodorants: % Value 2017-2021
Table 41 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 42 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 43 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 45 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to social activities boosts sales of depilatories
Razors and removers illustrate the split between higher- and lower-income consumers
Procter & Gamble Azerbaijan continues to lead depilatories
PROSPECTS AND OPPORTUNITIES
Sustainable growth expected, with a constantly increasing consumer base and gradual economic recovery
Turkish brands expected to see continued success, with an additional boost from the decline in Russian trade
Category trends expected to remain the same, with competition from the resumption of salon activities
CATEGORY DATA
Table 46 Sales of Depilatories by Category: Value 2016-2021
Table 47 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Depilatories: % Value 2017-2021
Table 49 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 50 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to sociable lifestyles boosts sales of fragrances, driven by the premium segment
International travel complications continue to support domestic sales over duty free
Conservative tastes and brand loyalty mean consumers rarely experiment with scents
PROSPECTS AND OPPORTUNITIES
Recovery expected in 2022-2023, with sales driven by premium fragrances
Strong cultural trend for premium fragrance backs expected trends
Mass fragrances faces competition from cheaper perfumed oils, as well as being seen as less desirable than premium products
CATEGORY DATA
Table 52 Sales of Fragrances by Category: Value 2016-2021
Table 53 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Fragrances: % Value 2017-2021
Table 55 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 58 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A gradual recovery begins, as consumers return to more sociable lifestyles
Salon professional hair care continues to face challenges
Inflation remains high, triggered by the pandemic and compounded by the Russia-Ukraine war
PROSPECTS AND OPPORTUNITIES
2022-2012 expected to herald a stronger recovery for hair care as pre-pandemic lifestyles resume more fully
Salon professional hair care shows development opportunities
Local players set to remain insignificant in hair care, with even Turkish brands eclipsed by global giants
CATEGORY DATA
Table 60 Sales of Hair Care by Category: Value 2016-2021
Table 61 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 63 NBO Company Shares of Hair Care: % Value 2017-2021
Table 64 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 66 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 67 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 68 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 70 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men’s grooming sees recovery, as consumers return to out-of-home activities
Essential products make up the majority of sales, with fragrances seeing the strongest base
Multinationals continue to lead men’s grooming in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Moderate and stable growth, with no dynamic developments expected
Skin care shows opportunities for growth, but low and slow interest mean this will happen longer-term
Nivea Men and Gillette will remain the winners, with no changes to the competitive status quo
CATEGORY DATA
Table 71 Sales of Men’s Grooming by Category: Value 2016-2021
Table 72 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 74 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 75 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 76 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 77 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 78 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 79 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care starts to recover from the slump seen during the time of home seclusion and strong price-sensitivity
Conservative tastes maintain popularity of a basic toothbrush and toothpaste
Dependence on global imports means vulnerability to global challenges
PROSPECTS AND OPPORTUNITIES
Healthy growth expected over the forecast period, as consumers develop improved oral care routines
Rising prices of dental services inspire consumers to look after their teeth at home
Problem solving products set to gradually become more popular
CATEGORY DATA
Table 80 Sales of Oral Care by Category: Value 2016-2021
Table 81 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 82 Sales of Toothbrushes by Category: Value 2016-2021
Table 83 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 85 NBO Company Shares of Oral Care: % Value 2017-2021
Table 86 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 87 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 89 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 90 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care sees polarised benefits and challenges
Body care stagnates while face care shows different performance
Major international players hold largest value shares in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Sustainable and visible growth expected, with premium products playing a part – despite some ongoing price-sensitivity
Anti-agers look set to drive development – particularly in the premium segment
Specialist dermatological skin care expected to show fast growth, albeit from a low base
CATEGORY DATA
Table 91 Sales of Skin Care by Category: Value 2016-2021
Table 92 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 93 NBO Company Shares of Skin Care: % Value 2017-2021
Table 94 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 95 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 96 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care returns to normal sales patterns as out-of-home activities and travel resume
Conservative tastes mean basic and essential products remain the most popular
Economic uncertainty continues, with Azerbaijan vulnerable to global fluctuations
PROSPECTS AND OPPORTUNITIES
Conservative tastes set to continue, so little innovation expected
Growing attention to self-hygiene and sun protection over the forecast period
Nivea maintains its lead thanks to its wide array of products, strong reputation, and good price-to-quality ratio
CATEGORY DATA
Table 98 Sales of Sun Care by Category: Value 2016-2021
Table 99 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 100 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 101 NBO Company Shares of Sun Care: % Value 2017-2021
Table 102 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 103 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 104 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 105 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium beauty and personal care sees booming sales, as affluent consumers resume post-pandemic lifestyles
Premium facial care boosted by “home spa” trends
Professional hair care struggles, due to limited salon activity and higher consumer price sensitivity
PROSPECTS AND OPPORTUNITIES
Consistent growth expected over the forecast period, driver by fragrances and facial care
Hair care expected to recover, but the pace and trends are yet to be seen
Domestic productions too small to quantify, with the global giants holding their places
CATEGORY DATA
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in mass beauty and personal care is boosted, albeit not to pre-pandemic levels
Mass fragrances took a significant hit during the time of the pandemic, with strong growth now seen comparative
Mass facial care left vulnerable as consumers who can afford non-essential items opt for premium products
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care will remain a significant category, due to ongoing economic uncertainty
Global imported brands offer good value for money, whilst domestic development remains insignificant
Mass fragrances not expected to see a revival, due to ongoing polarised competition
CATEGORY DATA
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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