Executive Summary

Jun 2019
Beauty and personal care grows in 2018

In 2018, beauty and personal care grew in Azerbaijan both in volume and current value terms, reflecting the improved macroeconomic situation and increased disposable incomes. Whilst economy products prevailed in the review period, there was some trading up to higher quality products.

Influence of global beauty trends

The development of tourism and access to well-developed international markets supported the local market penetration of global beauty and fashion best-sellers and new launches in 2018. With growing consumer awareness, manufacturers expanded their portfolios, offering products that met the demand of consumers of different ages and income groups.

Internationals lead beauty and personal care

During 2018, international companies led beauty and personal care in Azerbaijan, including Procter & Gamble Azerbaijan, Improtex DC, Nivea Azerbaijan, Atropatena Ltd, Colgate-Palmolive Azerbaijan, L'Oréal Groupe, Kalina Concern OAO, Erkul Kozmetik San Ve Tic AS and Hunca Kozmetik Sanayii AS. Their success is attributable to their longstanding history, well-recognised global brands and innovative products.

Active new product development in 2018

Beauty and personal care manufacturers and distributors were active in offering new product developments during 2018. Companies’ marketing activities were driven by the improved macroeconomic situation, which supported the growth of disposable incomes.

Beauty and personal care to record further growth over the forecast period

Beauty and personal care is expected to record further growth and become saturated in Azerbaijan during the forecast period. Key drivers of growth include macroeconomic stability and the consequent willingness amongst consumers to consume more and spend more on personal care and their appearance due to their improved lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free (where applicable):

The Beauty and Personal Care in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Azerbaijan

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Influence of global beauty trends
Internationals lead beauty and personal care
Active new product development in 2018
Beauty and personal care to record further growth over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Azerbaijan

HEADLINES

PROSPECTS

Demographic increase and recovered economy drive baby and child-specific care
Baby and child-specific skin care sees the fastest growth
Modern grocery retailers continue rapid growth with increased number of outlets

COMPETITIVE LANDSCAPE

Johnson & Johnson leads
Baby and child-specific care is led by internationals
Modern retailing development supports increased number of new products launches

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Azerbaijan

HEADLINES

PROSPECTS

Bath and shower records positive performance after economic downturn
Body wash/shower gel records the fastest growth
Modern grocery retailing development supports bath and shower

COMPETITIVE LANDSCAPE

Availability, price and advertisement support Colgate-Palmolive Azerbaijan’s share
Bath and shower is led by internationals
Price-sensitive consumers drive new products with value for money claims

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Azerbaijan

HEADLINES

PROSPECTS

Local beauty trends determine the performance of colour cosmetics
Eye products see the fastest growth in 2018
Colour cosmetics increase through modern grocery retailers

COMPETITIVE LANDSCAPE

L'Oréal Groupe leads in colour cosmetics
International brands continue to lead in colour cosmetics
Global make-up trends strongly penetrate the local market

CATEGORY DATA

Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic resurgence drives deodorants sales
Popularity of deodorant sprays
Modern retail channels’ growth supports sales of deodorants

COMPETITIVE LANDSCAPE

Improtex DC leads deodorants in 2018
Deodorants is led by internationals in 2018
New product launches expanded in 2018 due to retailing advancement

CATEGORY DATA

Table 37 Sales of Deodorants by Category: Value 2013-2018
Table 38 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 40 NBO Company Shares of Deodorants: % Value 2014-2018
Table 41 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 42 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 43 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 45 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Azerbaijan

HEADLINES

PROSPECTS

Depilatories sees marginal growth
Salon hair removal procedures significantly hinder growth of depilatories
Modern retailing development influences sales of depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads depilatories
Depilatories is led by global brands
New depilatories inspired by rising demand for convenient hair removal

CATEGORY DATA

Table 46 Sales of Depilatories by Category: Value 2013-2018
Table 47 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Depilatories: % Value 2014-2018
Table 49 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 50 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Azerbaijan

HEADLINES

PROSPECTS

Growth of fragrances in 2018
Consumers’ price-sensitivity supports the rise of unbottled offerings
Beauty specialist retailers remain the leading channel

COMPETITIVE LANDSCAPE

Hunca Kozmetik Sanayii AS leads fragrances
Internationals lead fragrances in 2018
Modern retailing development supports the increase of mass fragrances

CATEGORY DATA

Table 52 Sales of Fragrances by Category: Value 2013-2018
Table 53 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Fragrances: % Value 2014-2018
Table 55 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 58 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Azerbaijan

HEADLINES

PROSPECTS

Strong growth of hair care due to rising product variety and improved disposable incomes
Improved retailing network supports growth of modern retailing
Popularity of 2-in-1 products due to convenience

COMPETITIVE LANDSCAPE

Hair care is led by Improtex DC
Local manufacture remains negligible in 2018
Rising number of products with convenience claims

CATEGORY DATA

Table 60 Sales of Hair Care by Category: Value 2013-2018
Table 61 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 63 NBO Company Shares of Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Azerbaijan

HEADLINES

PROSPECTS

Mass beauty and personal care sees solid growth
Mass fragrances records the fastest growth in 2018
Development of modern retailing supports growing mass beauty and personal care

COMPETITIVE LANDSCAPE

Mass beauty and personal care is led by Improtex DC
Internationals lead mass beauty and personal care in Azerbaijan
Global trends influence new product launches in mass beauty and personal care

CATEGORY DATA

Table 69 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 70 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 72 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 73 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Azerbaijan

HEADLINES

PROSPECTS

Growth due to improved economy and penetration of global beauty and fashion trends
Mass men’s hair care records the fastest growth
Health and beauty specialist retailers continue to lead men’s grooming

COMPETITIVE LANDSCAPE

Male consumers remain loyal to Procter & Gamble Azerbaijan
Local men’s grooming remains critically low
Price-sensitivity of consumers supports new products with competitive prices

CATEGORY DATA

Table 75 Sales of Men’s Grooming by Category: Value 2013-2018
Table 76 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 78 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 79 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Azerbaijan

HEADLINES

PROSPECTS

Oral care grows in 2018 with improved disposable incomes
Strong growth of modern grocery retailers due to busier lifestyles
Manual toothbrushes outperform in 2018

COMPETITIVE LANDSCAPE

Colgate-Palmolive Azerbaijan leads oral care with its competitive prices
Oral care is represented by international brands
Natural ingredients become increasingly important to local consumers

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2013-2018
Table 85 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 86 Sales of Toothbrushes by Category: Value 2013-2018
Table 87 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 89 NBO Company Shares of Oral Care: % Value 2014-2018
Table 90 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 91 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 93 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Azerbaijan

HEADLINES

PROSPECTS

Premium beauty and personal care outperforms mass beauty in 2018
Premium colour cosmetics records the fastest growth
Beauty specialist retailers remains the key distribution channel

COMPETITIVE LANDSCAPE

L'Oréal Groupe leads premium beauty and personal care
Premium beauty and personal care remains predominantly imported
Nostalgia trend drives premium fragrances in 2018

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Azerbaijan

HEADLINES

PROSPECTS

Skin care growth due to improved economic situation and growing consumer awareness
Trading up to premium products in 2018
Beauty specialist retailers hold the highest share, whilst modern grocery retailers record strong growth

COMPETITIVE LANDSCAPE

Kalina Concern OAO leads due to its wider distribution and competitive prices
Local skin care products remain in minority
Convenience and price are the key drivers of consumers’ purchasing behaviour

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Skin Care: % Value 2014-2018
Table 104 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 106 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Azerbaijan

HEADLINES

PROSPECTS

Hot summer and increased tourist inflow support sun care in 2018
Aftersun products record the fastest growth
Growth of modern grocery retailers

COMPETITIVE LANDSCAPE

Nivea Azerbaijan leads sun care
Sun care is represented by international brands
New sun care products with value-added benefits

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2013-2018
Table 109 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 111 NBO Company Shares of Sun Care: % Value 2014-2018
Table 112 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 114 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023