Beauty and Personal Care in Azerbaijan

Beauty and Personal Care in Azerbaijan

EXECUTIVE SUMMARY

Beauty and personal care grows in 2017, driven by rising prices of imported products

Beauty and personal care maturing, with growing availability of products, driven by rapid development of modern retailing

International players led beauty and personal care

New product launches target eastern beauty perceptions

Beauty and personal care to flourish over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Azerbaijan

HEADLINES

PROSPECTS

Demographic factors remain the key drivers for baby and child-specific products growth in 2017

Emerging baby wipes are the best performer within baby and child-specific care in 2017

Rising awareness of baby and child-specific products will drive sales

COMPETITIVE LANDSCAPE

Low local brand perception is reflected in rankings

Quality drives sales of baby and child-specific care

Development of modern retailing opens up opportunities

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Azerbaijan

HEADLINES

PROSPECTS

Bath and shower sees trading down to economy products

Modern retailing gains ground in sales of bath and shower

Bath and shower forecast to see continued growth in Azerbaijan

COMPETITIVE LANDSCAPE

Colgate-Palmolive Azerbaijan leads bath and shower in 2017

Price remains one of key factors affecting performance of brands

International well-recognised brands are most successful

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 25 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Azerbaijan

HEADLINES

PROSPECTS

Local beauty trends determined growth of colour cosmetics in 2017

Growth of modern grocery retailing restrains price rises of mass products

Outlook for colour cosmetics is optimistic

COMPETITIVE LANDSCAPE

Colour cosmetics is led by L’Oréal Groupe

Private label emerges with growth of beauty specialist retailers

New products launched in 2017 privilege economy benefits for price

CATEGORY DATA

Table 28 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Azerbaijan

HEADLINES

PROSPECTS

Supported by wider availability deodorants grew in current terms during 2017

Deodorants in spray form lead due to conservatism of local consumers

Deodorants to grow over the forecast period

COMPETITIVE LANDSCAPE

Leading brands benefit from global recognition and active advertising

International brands continue to lead sales

Development of modern retailing supports a wider product assortment

CATEGORY DATA

Table 37 Sales of Deodorants by Category: Value 2012-2017
Table 38 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 40 NBO Company Shares of Deodorants: % Value 2013-2017
Table 41 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 42 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 43 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 45 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Azerbaijan

HEADLINES

PROSPECTS

Volatility of local currency drives up value sales of depilatories, while volume declines

Permanent hair removal becomes increasingly popular, hindering growth of depilatories

Several factors will contribute to growth in depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads depilatories

Atropatena Ltd holds second place in 2017

Modern retailing channels support new product developments in 2017

CATEGORY DATA

Table 46 Sales of Depilatories by Category: Value 2012-2017
Table 47 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Depilatories: % Value 2013-2017
Table 49 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 50 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Azerbaijan

HEADLINES

PROSPECTS

Premiumisation prevails in 2017, despite economic downturn

Developing modern grocery retail supports growth in mass fragrances

Fragrances to see a marginal increase, with rising consumer awareness and developing beauty trends

COMPETITIVE LANDSCAPE

Hunca Kozmetik Sanayii AS leads fragrances in 2017

International brands lead

Despite the rise of premiumisation, mass brands continue to lead sales

CATEGORY DATA

Table 52 Sales of Fragrances by Category: Value 2012-2017
Table 53 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Fragrances: % Value 2013-2017
Table 55 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 58 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Azerbaijan

HEADLINES

PROSPECTS

Hair care grows in current value terms, driven by inflation

Rapid growth in modern retailing supports hair care sales

Hair care sales forecast to grow over the forecast period

COMPETITIVE LANDSCAPE

Improtex DC leads hair care sales in 2017

Multinationals lead hair care through well-established brands

Rising consumer awareness of ingredients

CATEGORY DATA

Table 60 Sales of Hair Care by Category: Value 2012-2017
Table 61 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 63 NBO Company Shares of Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 66 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Azerbaijan

HEADLINES

PROSPECTS

Mass beauty and personal care grew in 2017

Mass beauty and personal care dominates sales

Mass beauty and personal care to see steady growth in the forecast period

COMPETITIVE LANDSCAPE

Improtex DC led mass beauty and personal care

Modern grocery retailing development supports growth of mass beauty and personal care

International brands lead mass beauty and personal care

CATEGORY DATA

Table 69 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 70 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 72 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 73 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Azerbaijan

HEADLINES

PROSPECTS

Global beauty trends penetrate the local market, pushing up sales of men’s grooming

Rising availability and awareness of products for men support sales

Men’s grooming is expected to develop over the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads men’s grooming in 2017

International brands lead men’s grooming

New product launches in 2017 claim convenience and lower prices

CATEGORY DATA

Table 75 Sales of Men’s Grooming by Category: Value 2012-2017
Table 76 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 78 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 79 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Azerbaijan

HEADLINES

PROSPECTS

Oral care grows in 2017, driven by inflation

Rapid development of modern retailing supports oral care sales in 2017

Oral care is expected to perform well over the forecast period

COMPETITIVE LANDSCAPE

Colgate-Palmolive Azerbaijan holds the largest value share in oral care

Brands with natural ingredients gain ground during the review period

International brands lead oral care

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2012-2017
Table 85 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 86 Sales of Toothbrushes by Category: Value 2012-2017
Table 87 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 89 NBO Company Shares of Oral Care: % Value 2013-2017
Table 90 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 91 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 93 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Azerbaijan

HEADLINES

PROSPECTS

Premium beauty and personal care sees strong growth in 2017

Premium beauty and personal care generally available through beauty specialists

Forecast period performance of premium beauty and personal care in Azerbaijan is expected positive

COMPETITIVE LANDSCAPE

Puig SL remained premium beauty and personal care leader

Local companies are not interested in offering premium products in the local market

New product developments reflect global innovations

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Azerbaijan

HEADLINES

PROSPECTS

Beauty and fashion trends support skin care in 2017

Acne treatments sees sharpest drop in 2017

Increased consumer awareness and worsened environment stimulate growth

COMPETITIVE LANDSCAPE

Kalina Concern OAO leads skin care

New product launches in 2017 offer scientific innovations at affordable prices

Modern grocery retailers support sales of mass skin care

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Skin Care: % Value 2013-2017
Table 104 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 106 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Azerbaijan

HEADLINES

PROSPECTS

Sun care grows in value as a result of inflation and product extensions

Sun care benefits from a hot summer and tourist inflows in 2017

Growing consumer awareness will contribute to growth in sun care

COMPETITIVE LANDSCAPE

Nivea Azerbaijan leads sun care in 2017, benefiting from strong brand recognition

Advertising targeting local consumers is driven by seasonality

New products launched in 2017 contribute to growth of premium segment

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2012-2017
Table 109 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 111 NBO Company Shares of Sun Care: % Value 2013-2017
Table 112 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 114 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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