Beauty and Personal Care in Poland

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Poland?
  • Which are the leading brands in Poland?
  • How are products distributed in Poland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Poland

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Baby and child-specific products sees a visible rebound in sales in 2021
Baby and child-specific products must be safe and eco-friendly
Older children seek emotional experiences

PROSPECTS AND OPPORTUNITIES

Sales of baby and child-specific products are expected to continue to grow
Negative demographic forecasts will hold back the growth of baby and child-specific products
E-commerce expected to see gains in baby and child-specific products

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bath and shower continues to grow in 2021, although more slowly than at the start of the pandemic
Home spa trend remains strong
Sales of hand sanitisers fall drastically

PROSPECTS AND OPPORTUNITIES

Ecology will remain a major trend in bath and shower
The product range is expected to grow constantly
The role of the online channel will grow, but not rapidly

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2016-2021 Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continued obligation to wear masks hinders rebound rate for colour cosmetics
Convenience and practicality are sought-after attributes in colour cosmetics
Functionality first: Consumers demand colour cosmetics that both beautify and take care of their skin and nails

PROSPECTS AND OPPORTUNITIES

At-home treatments will support growth of colour cosmetics
Ecology increasingly important for colour cosmetics
After gaining during the pandemic the online channel will continue to grow

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

A reduction in restrictions leads to a visible rebound in the deodorants market
Scent is still an important attribute in deodorants
Safety of use of deodorants is considered crucial

PROSPECTS AND OPPORTUNITIES

Distribution of deodorants to remain mainly based on the offline channel
The role of private label is expected to grow in deodorants
Packaging and method of application to become increasingly important in deodorants

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2016-2021 Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 45 NBO Company Shares of Deodorants: % Value 2017-2021 Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 47 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 48 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of depilatories return to growth in 2021 after temporary slowdown
Home depilation is becoming more and more popular
Store-based retailing sales still dominate in depilatories in Poland

PROSPECTS AND OPPORTUNITIES

Greening set to be a major trend in depilatories, supporting prices and value sales
Abandonment of hair removal is a growing threat to depilatories sales
Safety and comfort are key aspects of demand for depilatories

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2016-2021 Table 52 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 54 NBO Company Shares of Depilatories: % Value 2017-2021 Table 55 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 56 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fragrances are back in favour with customers
Light fragrances and mists are still popular
Sales of fragrances through the online channel continue to grow

PROSPECTS AND OPPORTUNITIES

Premium fragrances will be in demand again
The return of stronger fragrances is anticipated while scent durability and clarity will also be sought
E-commerce likely to remain the major channel for fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2016-2021 Table 59 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 60 NBO Company Shares of Fragrances: % Value 2017-2021 Table 61 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 64 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased socialising as restrictions ease leads to a strong rebound for hair care
Colourants remains popular in 2021 despite the reopening of hair salons
Brands offer products for hair loss that is a symptom of the long COVID effect

PROSPECTS AND OPPORTUNITIES

Ecology set to remain in vogue in hair care
Grey hair fashion might be a threat to the performance of colourants
Offline sales expected to continue to dominate in hair care

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2016-2021 Table 67 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 68 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 69 NBO Company Shares of Hair Care: % Value 2017-2021 Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 71 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 72 LBN Brand Shares of Colourants: % Value 2018-2021 Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 74 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Men are loyal customers of beauty and personal care
Face creams for men are still a hit
Silver generation also picking up as an important consumer base

PROSPECTS AND OPPORTUNITIES

The popularity of facial hair is still evident suppressing the forecast period growth of men’s shaving
Minimalism and product quality at a price are expected to characterise men’s grooming in the forecast period
Men’s hair care is increasingly important

CATEGORY DATA

Table 79 Sales of Men's Grooming by Category: Value 2016-2021 Table 80 Sales of Men's Grooming by Category: % Value Growth 2016-2021 Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 83 NBO Company Shares of Men's Grooming: % Value 2017-2021 Table 84 LBN Brand Shares of Men's Grooming: % Value 2018-2021 Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 86 Forecast Sales of Men's Grooming by Category: Value 2021-2026 Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026

Oral Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

The oral care market is clearly accelerating
The internet sets trends in oral care
Awareness of good oral hygiene is still low

PROSPECTS AND OPPORTUNITIES

The green trend will remain strong in oral care
Oral care to see increasing innovation in packaging
Premiumisation will proceed in oral care as a result of advertising campaigns

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2016-2021 Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 90 Sales of Toothbrushes by Category: Value 2016-2021 Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 93 NBO Company Shares of Oral Care: % Value 2017-2021 Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 96 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Skin care sales record a visible rebound in 2021 with green, wellness, artisanal trends and increased socialisation supporting this
Innovations visible in skin care brands despite COVID-19
Dermocosmetics gains further in 2021 as consumers seek safe products with tested formulas

PROSPECTS AND OPPORTUNITIES

Clients are looking for multi-tasking and effective cosmetics
“Skinimalism” expected to go from strength to strength
“Slugging”: A new trend inspired by Korean beauty

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2016-2021 Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 103 NBO Company Shares of Skin Care: % Value 2017-2021 Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 106 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sun care records a very strong rebound in 2021 with fewer pandemic restrictions and hot summer weather
Customers are looking for (multi)functional products
Sales of sun care are increasingly less dependent on the season

PROSPECTS AND OPPORTUNITIES

Eco and clean formulations to be increasingly visible in sun care
Sun care for children and babies expected to see strong growth
Tattoo protection is an additional incentive to drive sales

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2016-2021 Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 114 NBO Company Shares of Sun Care: % Value 2017-2021 Table 115 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 117 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for premium cosmetics is back
Consumer awareness of quality drives growth in the premium segment
The online channel is increasingly important for premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

Ecology will continue to be important in premium beauty and personal care in the forecast period
The personalisation trend is expected to continue
Dermocosmetics beauty and personal care is more in vogue

CATEGORY DATA

Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Poland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass beauty and personal care sees growth along with the overall market
Price promotions become even more important than before
The importance of private label is growing

PROSPECTS AND OPPORTUNITIES

Ecology is also a trend that will drive sales in mass beauty and personal care
Loyalty is becoming increasingly important
E-commerce will continue to grow for mass beauty and personal care

CATEGORY DATA

Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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