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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Croatia
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Mass Beauty and Personal Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and the loss of tourism puts a big hole in sales of mass beauty and personal care
Price sensitivity delivers strong results for private label
Not all bad news as some players find sales opportunities in the crisis
RECOVERY AND OPPORTUNITIES
Mass beauty and personal care set for recovery
Private label in strong position to make further gains
All eyes on e-commerce as COVID-19 pushes more shoppers online
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Premium Beauty and Personal Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
Home seclusion removes incentive for paying more for premium products
COVID-19 is expected to represent only a temporary setback
Some categories benefit from the side effects of COVID-19 containment
RECOVERY AND OPPORTUNITIES
Economic recovery and reopening of tourism key to growth
Asian brands build a growing reputation for quality
E-commerce set to make further headway
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Baby and Child-Specific Products in Croatia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a mixed impact on sales in 2020
Falling birth rate continues to undermine sales of many products
Loss of tourism impedes sales of baby and child-specific sun care
RECOVERY AND OPPORTUNITIES
Overall sales set to remain steady heading into the forecast period
Further decline in the birth rate threatens growth
Return of summer holidays set to bring the shine back to sales of sun care
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in Croatia
KEY DATA FINDINGS
2020 IMPACT
Liquid soap and bar soap help keep bath and shower in the green in a difficult year
Home seclusion results in consumers taking showers less frequently
Loss of tourism bad news for bath and shower
RECOVERY AND OPPORTUNITIES
Sales growth expected to stabilise from 2021 onwards
Innovation expected as players vie for share
Private label set to benefit from improving image and tough economic scenario
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in Croatia
KEY DATA FINDINGS
2020 IMPACT
Social distancing removes incentive for wearing make-up
COVID-19 disrupts the distribution landscape
Face masks influence sales
RECOVERY AND OPPORTUNITIES
Lifting of COVID-19 measures key to the recovery of colour cosmetics
Economic concerns could dictate the competitive landscape
Consumers expected to look for ‘healthier’ colour cosmetics
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
Deodorants in Croatia
KEY DATA FINDINGS
2020 IMPACT
Home seclusion hurts sales of deodorants
Private label benefits from economic downturn
Loss of tourism puts a further dent in sales
RECOVERY AND OPPORTUNITIES
Lifting of social distancing measures key to growth
Economic uncertainty set to influence the competitive landscape
New product development anticipated as competition is set to heat up
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2015-2020
Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 54 NBO Company Shares of Deodorants: % Value 2016-2020
Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
Depilatories in Croatia
KEY DATA FINDINGS
2020 IMPACT
Home seclusion puts a dampener on sales
Private label makes gains as finances come under pressure
Loss of tourism deals a further blow to depilatories
RECOVERY AND OPPORTUNITIES
Positive outlook for depilatories as Croatia rolls out its vaccination programme
Economic pressures expected to influence purchasing decisions
Key target audience in decline as women move abroad in search of employment
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2015-2020
Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Depilatories: % Value 2016-2020
Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in Croatia
KEY DATA FINDINGS
2020 IMPACT
Tough economic conditions restrain sales of fragrances
Social distancing removes incentive to wear fragrances
E-commerce thrives in difficult circumstances
RECOVERY AND OPPORTUNITIES
Economic challenges could threaten the future performance of fragrances
Smaller pack sizes could help retain the interest of less affluent consumers
Localisation on the menu
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2015-2020
Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 68 NBO Company Shares of Fragrances: % Value 2016-2020
Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
Salon professional hair care hit hard as consumers feel the pinch
Consumers extend their hair washing cycle due to home seclusion
Closure of hair salons boosts sales of colourants
RECOVERY AND OPPORTUNITIES
Economic constraints expected to limit the recovery of salon professional hair care
Colourants set for more stable growth as hair salons reopen
Anticipated closure of some hair salons could boost sales of hair care
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2015-2020
Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 77 NBO Company Shares of Hair Care: % Value 2016-2020
Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in Croatia
KEY DATA FINDINGS
2020 IMPACT
Shaving takes a backseat as men switch to working from home
Social distancing measures limit demand for men’s deodorants and fragrances
Men’s skin care benefits from loyal consumer base
RECOVERY AND OPPORTUNITIES
Economic challenges threaten to undermine the recovery of men’s grooming
Metrosexuals could help deliver growth for men’s grooming products
More beards could mean fewer sales of men’s shaving products
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2015-2020
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 89 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
Oral care suffers as COVID-19 creates new pressures
Consumers reduce spending on non-essential oral care
Private label the big winner as consumers look to economise
RECOVERY AND OPPORTUNITIES
Sales set for swift recovery
Declining population could threaten the long-term future of oral care
E-commerce expected to build on strong showing seen in 2020
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2015-2020
Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 96 Sales of Toothbrushes by Category: Value 2015-2020
Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 99 NBO Company Shares of Oral Care: % Value 2016-2020
Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
Skin care suffers due to economic pressures and switch to home working
“Maskne” and sore hands key growth drivers for skin care in 2020
Private label benefits from strong focus on value
RECOVERY AND OPPORTUNITIES
As restrictions are lifted demand for skin care should increase
Hand care still full of potential
The future prospects of beauty salons could inform skin care sales
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2015-2020
Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Skin Care: % Value 2016-2020
Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in Croatia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 containment measures devastating for sales of sun care in 2020
Private label wins share thanks to more affordable prices
Growing understanding of sun care informing purchasing decisions
RECOVERY AND OPPORTUNITIES
Sun care set for recovery as restrictions are eased and tourism returns
Challenges remain for sun care even as tourism returns
Declining population could limit the growth potential of sun care
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2015-2020
Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 115 NBO Company Shares of Sun Care: % Value 2016-2020
Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025