Beauty and Personal Care in Croatia

Beauty and Personal Care in Croatia

EXECUTIVE SUMMARY

Sales show recovery in 2017

Rise of Croatian manufacturers

Croatian distributors expanding

Natural and locally sourced is the key to success

Online shopping spreads into beauty and personal care

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Croatia

HEADLINES

PROSPECTS

Growth despite declining number of babies

Baby wipes dominate

Skin the most important area of use

COMPETITIVE LANDSCAPE

New product formats not missing out

Locals not far behind

Caring about sensitive skin

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Croatia

HEADLINES

PROSPECTS

Body wash/shower gel continues to dominate

Bath cedes position to shower

Added value sells the product

COMPETITIVE LANDSCAPE

Beiersdorf comes up with oil pearls

Competitive landscape stable

Local soap makers multiply rapidly

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Croatia

HEADLINES

PROSPECTS

Pads as applicators for powder

Premium wave attracts new brands

Croatian consumers blend into European landscape

COMPETITIVE LANDSCAPE

Colourful activity in new product development

After years of expectation, Avon’s Mark finally here

“Small and round”

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Croatia

HEADLINES

PROSPECTS

Ingredients make the headlines

Problems for deodorants as a concept

Spray remains benchmark format

COMPETITIVE LANDSCAPE

Absence of toxins characterises new product developments

Competitive landscape consolidated

Local manufacturers finally appear

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Croatia

HEADLINES

PROSPECTS

Competition from salons

Razors and blades prevail as depilating tool

Hair removers/bleaches posts growth

COMPETITIVE LANDSCAPE

News in hair removers

Despite new players, competitive landscape consolidates

Shaving remains traditional method

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Croatia

HEADLINES

PROSPECTS

Two different target groups

Balanced ratio between mass and premium

Croatian manufacturers starting to make waves

COMPETITIVE LANDSCAPE

Very fragmented category

Some previously unavailable brands appear

Coty acquires number one position

CATEGORY DATA

Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Croatia

HEADLINES

PROSPECTS

“Organic” is the word

“Standard” product types remain strong

Croatia still a service heaven

COMPETITIVE LANDSCAPE

Promotions as a tool in fierce competition

Beiersdorf doo still the leader in new launches

Domestic players also represented

CATEGORY DATA

Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Croatia

HEADLINES

PROSPECTS

Desire and reality not always the same thing

Prices increasing even in mass beauty and personal care

Future to bring further growth

COMPETITIVE LANDSCAPE

Private label risks venturing into beauty and personal care

Beiersdorf doo garners strength from mass

Competitive landscape increasingly fragmented

CATEGORY DATA

Table 73 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 74 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 76 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Croatia

HEADLINES

PROSPECTS

Men’s grooming no longer offers dynamism

Men start visiting beauty clinics

Men’s toiletries catches up with men’s shaving

COMPETITIVE LANDSCAPE

Beiersdorf doo pioneers field of innovation

Procter & Gamble doo builds advantage in strong men's shaving

Movement in premium products

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2012-2017
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 83 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Croatia

HEADLINES

PROSPECTS

Three tubes of toothpaste a year

Strong promotional activities

Imports increasing, domestic production stagnating

COMPETITIVE LANDSCAPE

Plidenta takes centre stage

Multinationals overwhelm with new concepts

Unusual alternatives also emerge

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 97 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Croatia

HEADLINES

PROSPECTS

Decisive surge for premium

Historical high already reached

Premium advances from two directions

COMPETITIVE LANDSCAPE

Local players enter

With Beiersdorf doo not present, L'Oréal Adria doo thrives

In contrast to mass, premium goes in direction of consolidation

CATEGORY DATA

Table 99 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 100 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 102 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Croatia

HEADLINES

PROSPECTS

Premium on the move, but promotions still king

Spoiled consumers want even more from the product

Consumers creating the pharmabeauty effect by themselves

COMPETITIVE LANDSCAPE

Beiersdorf doo gains most attention for Nivea

Nordic newcomer

Organic popular in skin care

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2012-2017
Table 106 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 110 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Croatia

HEADLINES

PROSPECTS

Another great summer

Half of all Croatians still do not use sun care products

Mass products and mid-SPF rule

COMPETITIVE LANDSCAPE

Leader Beiersdorf the most diligent innovator

Domestic players not resting

Unusual formats grab attention

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2012-2017
Table 113 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 115 NBO Company Shares of Sun Care: % Value 2013-2017
Table 116 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 118 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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