Beauty and Personal Care in Croatia

Beauty and Personal Care in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and the loss of tourism puts a big hole in sales of mass beauty and personal care

Price sensitivity delivers strong results for private label

Not all bad news as some players find sales opportunities in the crisis

RECOVERY AND OPPORTUNITIES

Mass beauty and personal care set for recovery

Private label in strong position to make further gains

All eyes on e-commerce as COVID-19 pushes more shoppers online

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion removes incentive for paying more for premium products

COVID-19 is expected to represent only a temporary setback

Some categories benefit from the side effects of COVID-19 containment

RECOVERY AND OPPORTUNITIES

Economic recovery and reopening of tourism key to growth

Asian brands build a growing reputation for quality

E-commerce set to make further headway

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a mixed impact on sales in 2020

Falling birth rate continues to undermine sales of many products

Loss of tourism impedes sales of baby and child-specific sun care

RECOVERY AND OPPORTUNITIES

Overall sales set to remain steady heading into the forecast period

Further decline in the birth rate threatens growth

Return of summer holidays set to bring the shine back to sales of sun care

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Croatia

KEY DATA FINDINGS

2020 IMPACT

Liquid soap and bar soap help keep bath and shower in the green in a difficult year

Home seclusion results in consumers taking showers less frequently

Loss of tourism bad news for bath and shower

RECOVERY AND OPPORTUNITIES

Sales growth expected to stabilise from 2021 onwards

Innovation expected as players vie for share

Private label set to benefit from improving image and tough economic scenario

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Croatia

KEY DATA FINDINGS

2020 IMPACT

Social distancing removes incentive for wearing make-up

COVID-19 disrupts the distribution landscape

Face masks influence sales

RECOVERY AND OPPORTUNITIES

Lifting of COVID-19 measures key to the recovery of colour cosmetics

Economic concerns could dictate the competitive landscape

Consumers expected to look for ‘healthier’ colour cosmetics

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Croatia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion hurts sales of deodorants

Private label benefits from economic downturn

Loss of tourism puts a further dent in sales

RECOVERY AND OPPORTUNITIES

Lifting of social distancing measures key to growth

Economic uncertainty set to influence the competitive landscape

New product development anticipated as competition is set to heat up

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2015-2020
Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 54 NBO Company Shares of Deodorants: % Value 2016-2020
Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Croatia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts a dampener on sales

Private label makes gains as finances come under pressure

Loss of tourism deals a further blow to depilatories

RECOVERY AND OPPORTUNITIES

Positive outlook for depilatories as Croatia rolls out its vaccination programme

Economic pressures expected to influence purchasing decisions

Key target audience in decline as women move abroad in search of employment

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2015-2020
Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Depilatories: % Value 2016-2020
Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Croatia

KEY DATA FINDINGS

2020 IMPACT

Tough economic conditions restrain sales of fragrances

Social distancing removes incentive to wear fragrances

E-commerce thrives in difficult circumstances

RECOVERY AND OPPORTUNITIES

Economic challenges could threaten the future performance of fragrances

Smaller pack sizes could help retain the interest of less affluent consumers

Localisation on the menu

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2015-2020
Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 68 NBO Company Shares of Fragrances: % Value 2016-2020
Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Salon professional hair care hit hard as consumers feel the pinch

Consumers extend their hair washing cycle due to home seclusion

Closure of hair salons boosts sales of colourants

RECOVERY AND OPPORTUNITIES

Economic constraints expected to limit the recovery of salon professional hair care

Colourants set for more stable growth as hair salons reopen

Anticipated closure of some hair salons could boost sales of hair care

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2015-2020
Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 77 NBO Company Shares of Hair Care: % Value 2016-2020
Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Croatia

KEY DATA FINDINGS

2020 IMPACT

Shaving takes a backseat as men switch to working from home

Social distancing measures limit demand for men’s deodorants and fragrances

Men’s skin care benefits from loyal consumer base

RECOVERY AND OPPORTUNITIES

Economic challenges threaten to undermine the recovery of men’s grooming

Metrosexuals could help deliver growth for men’s grooming products

More beards could mean fewer sales of men’s shaving products

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2015-2020
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 89 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Oral care suffers as COVID-19 creates new pressures

Consumers reduce spending on non-essential oral care

Private label the big winner as consumers look to economise

RECOVERY AND OPPORTUNITIES

Sales set for swift recovery

Declining population could threaten the long-term future of oral care

E-commerce expected to build on strong showing seen in 2020

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2015-2020
Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 96 Sales of Toothbrushes by Category: Value 2015-2020
Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 99 NBO Company Shares of Oral Care: % Value 2016-2020
Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

Skin care suffers due to economic pressures and switch to home working

“Maskne” and sore hands key growth drivers for skin care in 2020

Private label benefits from strong focus on value

RECOVERY AND OPPORTUNITIES

As restrictions are lifted demand for skin care should increase

Hand care still full of potential

The future prospects of beauty salons could inform skin care sales

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2015-2020
Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Skin Care: % Value 2016-2020
Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 containment measures devastating for sales of sun care in 2020

Private label wins share thanks to more affordable prices

Growing understanding of sun care informing purchasing decisions

RECOVERY AND OPPORTUNITIES

Sun care set for recovery as restrictions are eased and tourism returns

Challenges remain for sun care even as tourism returns

Declining population could limit the growth potential of sun care

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2015-2020
Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 115 NBO Company Shares of Sun Care: % Value 2016-2020
Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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