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Beauty and Personal Care in North Macedonia

May 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in North Macedonia?
  • Which are the leading brands in North Macedonia?
  • How are products distributed in North Macedonia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Plummeting sales in response to the COVID-19 pandemic as consumers spend more time at home
Direct sellers lose customers to the fast-growing e-commerce in 2020
Beiersdorf dooel Skopje has overtaken L'Oréal Groupe as leading player in 2020

RECOVERY AND OPPORTUNITIES

A speedy recovery expected for mass beauty and personal care
Ongoing threat from the premium segment over the forecast period
E-commerce continues to gather pace in North Macedonia

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Limited social activities damages demand for premium beauty and personal care
Premium sun care and colour cosmetics devastated as a result of the pandemic
Coty Inc continues to lead but witnesses ongoing value decline in 2020

RECOVERY AND OPPORTUNITIES

Immediate rebound for premium beauty and personal care as pre pandemic trends resume
E-commerce continually attracts more consumers post pandemic
Large multinationals set to continue leading premium beauty and personal care

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Less dramatic current value decline as parents prioritise the needs of their children
Baby wipes and medicated wipes and nappy (diaper) rash treatments continue to perform well
E-commerce gathers pace as parents avoid possible contamination of the virus

RECOVERY AND OPPORTUNITIES

Immediate recovery from as soon as 2021 as restrictions ease
Private label expected to enter the competitive landscape
Stronger focus on baby and child-specific products with a natural positioning

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth as consumers continue to prioritise bath and shower for hygiene purposes
Hygiene concerns boost demand for liquid and bar soap
New launches in 2020 mainly within body wash/shower gel

RECOVERY AND OPPORTUNITIES

Post COVID-19 environment has little impact on bath and shower in 2021 and beyond
Leading players continue to strengthen and largely benefit from the aftermath of the pandemic
Multiple changes expected within retailing in the years to come

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2015-2020 Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics drastically impacted by remote-working and mask-wearing
E-commerce benefits whilst direct selling suffers
New product launches focus on the introduction of face masks

RECOVERY AND OPPORTUNITIES

Slowed recovery for colour cosmetics over the forecast period
The hybridisation trend continues over the forecast period
More retailers venture into e-commerce

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Fewer social gatherings results in declining demand for deodorants
Deodorant sprays continue to dominate deodorants
Unilever Group continues to lead in 2020 thanks to the company’s Rexona and Dove brand

RECOVERY AND OPPORTUNITIES

Slowed recovery for deodorants whilst leading players perform well
Premium products continue to expand in the years to come
Companies adapt to growing concerns regarding aluminium

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2015-2020 Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 53 NBO Company Shares of Deodorants: % Value 2016-2020 Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 55 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 56 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Beauty salon closures increase demand for depilatories in 2020
E-commerce benefits from offering consumers a wider range of depilatories than store-based retailers
Multinational companies dominate depilatories in 2020

RECOVERY AND OPPORTUNITIES

Depilatories continues to perform well over the forecast period
Women’s pre-shave continues to see the most dynamic growth in the years to come
New brands expected to enter depilatories over the forecast period

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2015-2020 Table 60 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Depilatories: % Value 2016-2020 Table 62 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 63 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Fragrances responds negatively to the pandemic as consumers spend less time socialising
Price-sensitivity leads premium fragrances to perform worse than mass
Puig SL overthrows Avon Kozmetiks dooel as leading player in 2020

RECOVERY AND OPPORTUNITIES

Consumer loyalty boosts the recovery process of fragrances
Mass fragrances continues to outperform premium in 2021 and beyond
E-commerce presents a serious threat to other retail channels

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2015-2020 Table 66 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Fragrances: % Value 2016-2020 Table 68 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 71 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Home confinement leads consumers to abandon their daily hair care routines
Hair loss treatments and medicated shampoo benefit from secure consumer base
Private label continues expanding amidst the pandemic

RECOVERY AND OPPORTUNITIES

E-commerce continues to gather pace in the years to come
Hair loss treatments and medicated shampoos remain resilient over the forecast period
Premium hair care will once again outperform mass in 2021 and beyond

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2015-2020 Table 74 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 75 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 76 NBO Company Shares of Hair Care: % Value 2016-2020 Table 77 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 80 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 81 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Lockdown result in many men to abandon their daily grooming routines
Men’s skin care proves to be resilient to the COVID-19 pandemic
Coty Inc leads highly fragmented competitive landscape in 2020

RECOVERY AND OPPORTUNITIES

Quick recovery as male consumers return to work in 2021
Possibility of private label to expand over the forecast period
Premiumisation present within men’s grooming

CATEGORY DATA

Table 84 Sales of Men’s Grooming by Category: Value 2015-2020 Table 85 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 88 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 89 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 91 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Oral care less impacted by the COVID-19 pandemic as toothpaste drives sales
Listerine mouthwash believed to prevent contagion of the virus
Colgate-Palmolive Co continues to lead oral care whilst Eurobio Lab launches new products

RECOVERY AND OPPORTUNITIES

Raised hygiene awareness benefits oral care over the forecast period
Leading players such as Colgate-Palmolive will be at the forefront of innovation over the forecast period
Demand for electric toothbrushes increases as the economy recovers post pandemic

CATEGORY DATA

Table 93 Sales of Oral Care by Category: Value 2015-2020 Table 94 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 95 Sales of Toothbrushes by Category: Value 2015-2020 Table 96 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 97 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 98 NBO Company Shares of Oral Care: % Value 2016-2020 Table 99 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 100 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 102 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Premium performs better than mass skin care as consumers seek products offering antibacterial properties
Beiersdorf dooel Skopje continues to lead skin care in 2020
New product launches from Beiersdorf AG and Avon Kozmetiks dooel

RECOVERY AND OPPORTUNITIES

Immediate recovery for skin care as consumers return to pre pandemic routines in 2020
Macedonians continue to prefer multi-purpose skin care products
E-commerce gains more value shares within skin care

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2015-2020 Table 105 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Skin Care: % Value 2016-2020 Table 107 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 108 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 109 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Sun care suffers from lack of tourism due to international travel bans
Premium sun care expected to be less impacted by the COVID-19 pandemic
Second-ranked Beiersdorf dooel Skopje launches the new Eucerin Sun Oil Control Dry Touch in 2020

RECOVERY AND OPPORTUNITIES

Greater awareness surrounding baby and child-specific e-commerce
Premium sun care continues to outperform mass in 2021 and beyond
Consumers look for sun care with added benefits

CATEGORY DATA

Table 111 Sales of Sun Care by Category: Value 2015-2020 Table 112 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 113 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 114 NBO Company Shares of Sun Care: % Value 2016-2020 Table 115 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 117 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 119 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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