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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in North Macedonia
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Mass Beauty and Personal Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Plummeting sales in response to the COVID-19 pandemic as consumers spend more time at home
Direct sellers lose customers to the fast-growing e-commerce in 2020
Beiersdorf dooel Skopje has overtaken L'Oréal Groupe as leading player in 2020
RECOVERY AND OPPORTUNITIES
A speedy recovery expected for mass beauty and personal care
Ongoing threat from the premium segment over the forecast period
E-commerce continues to gather pace in North Macedonia
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Premium Beauty and Personal Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Limited social activities damages demand for premium beauty and personal care
Premium sun care and colour cosmetics devastated as a result of the pandemic
Coty Inc continues to lead but witnesses ongoing value decline in 2020
RECOVERY AND OPPORTUNITIES
Immediate rebound for premium beauty and personal care as pre pandemic trends resume
E-commerce continually attracts more consumers post pandemic
Large multinationals set to continue leading premium beauty and personal care
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Baby and Child-Specific Products in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Less dramatic current value decline as parents prioritise the needs of their children
Baby wipes and medicated wipes and nappy (diaper) rash treatments continue to perform well
E-commerce gathers pace as parents avoid possible contamination of the virus
RECOVERY AND OPPORTUNITIES
Immediate recovery from as soon as 2021 as restrictions ease
Private label expected to enter the competitive landscape
Stronger focus on baby and child-specific products with a natural positioning
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Slowed growth as consumers continue to prioritise bath and shower for hygiene purposes
Hygiene concerns boost demand for liquid and bar soap
New launches in 2020 mainly within body wash/shower gel
RECOVERY AND OPPORTUNITIES
Post COVID-19 environment has little impact on bath and shower in 2021 and beyond
Leading players continue to strengthen and largely benefit from the aftermath of the pandemic
Multiple changes expected within retailing in the years to come
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics drastically impacted by remote-working and mask-wearing
E-commerce benefits whilst direct selling suffers
New product launches focus on the introduction of face masks
RECOVERY AND OPPORTUNITIES
Slowed recovery for colour cosmetics over the forecast period
The hybridisation trend continues over the forecast period
More retailers venture into e-commerce
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
Deodorants in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Fewer social gatherings results in declining demand for deodorants
Deodorant sprays continue to dominate deodorants
Unilever Group continues to lead in 2020 thanks to the company’s Rexona and Dove brand
RECOVERY AND OPPORTUNITIES
Slowed recovery for deodorants whilst leading players perform well
Premium products continue to expand in the years to come
Companies adapt to growing concerns regarding aluminium
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2015-2020
Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 53 NBO Company Shares of Deodorants: % Value 2016-2020
Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 56 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
Depilatories in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Beauty salon closures increase demand for depilatories in 2020
E-commerce benefits from offering consumers a wider range of depilatories than store-based retailers
Multinational companies dominate depilatories in 2020
RECOVERY AND OPPORTUNITIES
Depilatories continues to perform well over the forecast period
Women’s pre-shave continues to see the most dynamic growth in the years to come
New brands expected to enter depilatories over the forecast period
CATEGORY DATA
Table 59 Sales of Depilatories by Category: Value 2015-2020
Table 60 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Depilatories: % Value 2016-2020
Table 62 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 63 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Fragrances responds negatively to the pandemic as consumers spend less time socialising
Price-sensitivity leads premium fragrances to perform worse than mass
Puig SL overthrows Avon Kozmetiks dooel as leading player in 2020
RECOVERY AND OPPORTUNITIES
Consumer loyalty boosts the recovery process of fragrances
Mass fragrances continues to outperform premium in 2021 and beyond
E-commerce presents a serious threat to other retail channels
CATEGORY DATA
Table 65 Sales of Fragrances by Category: Value 2015-2020
Table 66 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Fragrances: % Value 2016-2020
Table 68 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 71 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Home confinement leads consumers to abandon their daily hair care routines
Hair loss treatments and medicated shampoo benefit from secure consumer base
Private label continues expanding amidst the pandemic
RECOVERY AND OPPORTUNITIES
E-commerce continues to gather pace in the years to come
Hair loss treatments and medicated shampoos remain resilient over the forecast period
Premium hair care will once again outperform mass in 2021 and beyond
CATEGORY DATA
Table 73 Sales of Hair Care by Category: Value 2015-2020
Table 74 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 76 NBO Company Shares of Hair Care: % Value 2016-2020
Table 77 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 81 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Lockdown result in many men to abandon their daily grooming routines
Men’s skin care proves to be resilient to the COVID-19 pandemic
Coty Inc leads highly fragmented competitive landscape in 2020
RECOVERY AND OPPORTUNITIES
Quick recovery as male consumers return to work in 2021
Possibility of private label to expand over the forecast period
Premiumisation present within men’s grooming
CATEGORY DATA
Table 84 Sales of Men’s Grooming by Category: Value 2015-2020
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 88 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Oral care less impacted by the COVID-19 pandemic as toothpaste drives sales
Listerine mouthwash believed to prevent contagion of the virus
Colgate-Palmolive Co continues to lead oral care whilst Eurobio Lab launches new products
RECOVERY AND OPPORTUNITIES
Raised hygiene awareness benefits oral care over the forecast period
Leading players such as Colgate-Palmolive will be at the forefront of innovation over the forecast period
Demand for electric toothbrushes increases as the economy recovers post pandemic
CATEGORY DATA
Table 93 Sales of Oral Care by Category: Value 2015-2020
Table 94 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 95 Sales of Toothbrushes by Category: Value 2015-2020
Table 96 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 98 NBO Company Shares of Oral Care: % Value 2016-2020
Table 99 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 100 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 102 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Premium performs better than mass skin care as consumers seek products offering antibacterial properties
Beiersdorf dooel Skopje continues to lead skin care in 2020
New product launches from Beiersdorf AG and Avon Kozmetiks dooel
RECOVERY AND OPPORTUNITIES
Immediate recovery for skin care as consumers return to pre pandemic routines in 2020
Macedonians continue to prefer multi-purpose skin care products
E-commerce gains more value shares within skin care
CATEGORY DATA
Table 104 Sales of Skin Care by Category: Value 2015-2020
Table 105 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Skin Care: % Value 2016-2020
Table 107 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 109 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Sun care suffers from lack of tourism due to international travel bans
Premium sun care expected to be less impacted by the COVID-19 pandemic
Second-ranked Beiersdorf dooel Skopje launches the new Eucerin Sun Oil Control Dry Touch in 2020
RECOVERY AND OPPORTUNITIES
Greater awareness surrounding baby and child-specific e-commerce
Premium sun care continues to outperform mass in 2021 and beyond
Consumers look for sun care with added benefits
CATEGORY DATA
Table 111 Sales of Sun Care by Category: Value 2015-2020
Table 112 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 113 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 114 NBO Company Shares of Sun Care: % Value 2016-2020
Table 115 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 117 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 119 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025