Beauty and Personal Care in North Macedonia

Beauty and Personal Care in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Rising disposable incomes fuel premiumisation trends in 2019

Coty leads overall in 2019, as direct selling companies continue to decline

Rapid recovery predicted for most products areas, boosted by ongoing premiumisation

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Negative demographic trends and increased competition from premium products contribute to a slower growth in 2019

Colour cosmetics and skin care lead mass growth in 2019, but continue to face challenges as consumers show rising interest in premium-positioned products

L'Oréal leads companies in 2019, while Avon’s leadership of brands is increasingly insecure

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions provide boost for premium products in 2019

Increased competition pushes players to intensify focus on added value and functionality in premium products in 2019

Coty maintains lead as it continues to lose share to CM Dela in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes remains resilient despite competition from specialised wipes in 2019

Consumers show growing interest in dermocosmetic solutions in 2019

Procter & Gamble leads in 2019 as domestic company Alkaloid focuses on its ecological credentials

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium segment drives growth of bath and shower in 2019

Consumers favour bar soap as oil-based ingredients see rising demand

Colgate-Palmolive leads and Unilever challenges industry lack of disclosure

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Shrinking consumer base slows down overall growth while premium products benefit from improved economic conditions in 2019

Digitally engaged consumers shift towards e-commerce in 2019 as supermarkets and hypermarkets expand to the detriment of traditional retailers

Coty maintains lead in 2019, amid increasing competition due to players’ frequent innovation and product launches

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium deodorants propels growth in 2019

Sprays still dominate in 2019 but concern grows over presence of aluminium

Unilever leads and Avon clings on as direct selling loses ground in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2014-2019
Table 51 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 53 NBO Company Shares of Deodorants: % Value 2015-2019
Table 54 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 56 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Depilatories remains underdeveloped in North Macedonia in 2019

Supermarkets lead distribution in 2019 and consumers show growing interest in permeant hair removal solutions

Procter & Gamble lead with Gillette though the brand is under pressure from increased competition in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2014-2019
Table 60 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Depilatories: % Value 2015-2019
Table 62 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 63 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in fragrances slows, though celebrity fragrances gain ground in 2019

Avon leads in 2019 despite its continuous decline

Premium brands launch a range of new products as producers attempt to propel growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2014-2019
Table 66 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Fragrances: % Value 2015-2019
Table 68 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 71 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Dermocosmetics hair care attracts growing consumer interest in 2019

Rising disposable incomes sustain sales throughout hair care in 2019, and private label player dm-Drogerie expands its range with new product launches

L'Oréal leads with Garnier, boosting sales with frequent discounts in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2014-2019
Table 74 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 76 NBO Company Shares of Hair Care: % Value 2015-2019
Table 77 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 81 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cultural change in attitudes sees more men willing to purchase grooming products in 2019

Coty leads a highly fragmented landscape in 2019, marginally ahead of Puig and Procter & Gamble

2019 sees frequent discounts and promotions as producers strive to stimulate interest in men’s grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 84 Sales of Men’s Grooming by Category: Value 2014-2019
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 88 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Toothpaste continued to dominate oral care in 2019 as power toothbrushes gained ground

Rising awareness of the importance of oral health and hygiene boosts sales within secondary oral health care in 2019

Colgate-Palmolive continued to lead in 2019, launching a ground-breaking product in toothpaste

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 93 Sales of Oral Care by Category: Value 2014-2019
Table 94 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 95 Sales of Toothbrushes by Category: Value 2014-2019
Table 96 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 98 NBO Company Shares of Oral Care: % Value 2015-2019
Table 99 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 100 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium skin care drives growth that is nonetheless constrained by negative demographic trends in 2019

Beiersdorf leads in 2019, with its brands benefiting from distribution deal with Atlantic Grupa

Avon taps into several trends with new launches in an attempt to breathe life into a declining brand

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2014-2019
Table 105 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Skin Care: % Value 2015-2019
Table 107 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 109 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth slows down in 2019

Alkaloid leads in 2019, boosting its sales and reputation with investment in marketing and distribution

Sun care remains small in 2019, with a lack of brand presence

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 111 Sales of Sun Care by Category: Value 2014-2019
Table 112 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 113 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 114 NBO Company Shares of Sun Care: % Value 2015-2019
Table 115 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 117 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 119 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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