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Beauty and Personal Care in Kazakhstan

June 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Kazakhstan?
  • Which are the leading brands in Kazakhstan?
  • How are products distributed in Kazakhstan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Kazakhstan

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Kazakhstan

KEY DATA FINDINGS

Demand remains stable and influenced by demographics rather than COVID-19
Health and safety are the key considerations when buying a product
Johnson & Johnson maintained leading position in baby and child-specific products
High number of children per household will sustain sales through the forecast period
Consumers will increasingly seek healthier and less harmful ingredients in baby and child-specific products
E-commerce will drive the distribution of baby and child-specific products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Kazakhstan

KEY DATA FINDINGS

Bath and shower continues to grow thanks to increased interest in hygiene
Decline for hand sanitisers/gels as category saturates and such items become widely available in public
Colgate-Palmolive continues to lead bath and shower thanks to expansion of portfolio
Lingering cleanliness trend will continue to increase value sales, whilst price consciousness mitigates growth
Consumers to become more conscious of local brands and sustainability trends
Manufacturers and retailers to discover new opportunities in e-commerce
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Kazakhstan

KEY DATA FINDINGS

Partial recovery as consumers start returning to their pre-pandemic lifestyles
Consumers’ social media engagement evolves to reach consumers in their homes
L'Oréal strengthens its leading share in colour cosmetics thanks to the success of its two leading mass brands
Full recovery expected as consumers return to their pre-pandemic lives and make-up habits
East Asian beauty trends to influence launches in colour cosmetics
E-commerce to continue growing thanks to greater product assortment and engagement on social media
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Kazakhstan

KEY DATA FINDINGS

Value growth accelerates with deodorant sprays remaining the preferred format
Growing health and wellness trends influence development of deodorants
Beiersdorf maintained newly won top position whilst Amway sees fastest growth
Stable growth expected as price sensitivity and special discounts prevent strong value growth acceleration
Younger population creates opportunities for new launches in deodorants
Distribution landscape unlikely to see major changes
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 44 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Kazakhstan

KEY DATA FINDINGS

Growth accelerated as consumers resumed more active lifestyles
Widening accessibility of electric epilators and laser treatments slows the growth of manual depilatories
Procter & Gamble dominates sales thanks to the strength of its Gillette brand
Price sensitivity will remain the main deterrent to stronger growth in depilatories
Consumers will look for bigger pack sizes and multifunctional solutions
Competition between brands will intensify as other more permanent hair removal options limit audience for depilatories
Table 47 Sales of Depilatories by Category: Value 2016-2021
Table 48 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Depilatories: % Value 2017-2021
Table 50 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 51 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Kazakhstan

KEY DATA FINDINGS

Improved performance as consumers seek to express more positive emotions through wearing different scents
Stronger growth in premium fragrances than mass thanks to desire of affluent consumers to treat themselves
Mary Kay attains leading position as direct seller Avon Cosmetics falters
Innovative launches and demand for premium scents will support sales recovery
Niche fragrance brands set to emerge as consumers become more selective in their fragrances purchases
Fragrance sales via e-commerce to increase as retailers expand portfolios
Table 53 Sales of Fragrances by Category: Value 2016-2021
Table 54 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Fragrances: % Value 2017-2021
Table 56 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 59 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Kazakhstan

KEY DATA FINDINGS

Greater time at home leads consumers to invest in salon professional hair care products to undertake DIY hair solutions
Consumers seek functional treatments and colouring products
Procter & Gamble maintains newly gained leadership in hair care
Stable growth expected as frequent price discounts mitigate potential value growth
Mass products will dominate hair care sales as price consciousness remains
Companies to promote more online if though e-commerce is set to remain a niche
Table 61 Sales of Hair Care by Category: Value 2016-2021
Table 62 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 64 NBO Company Shares of Hair Care: % Value 2017-2021
Table 65 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 69 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Kazakhstan

KEY DATA FINDINGS

Return to offices and socialising boosts demand for men’s grooming
Value growth in men’s shaving accelerates as more men opt for a clean-shaven look
Multinational companies continue to dominate men’s grooming
Robust growth expected though demand will centre around basic staple products
Cultural shifts set to influence men’s grooming habits and consumption
Distribution landscape will remain dominated by grocery retailers
Table 72 Sales of Men’s Grooming by Category: Value 2016-2021
Table 73 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 76 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 77 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 79 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 80 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Kazakhstan

KEY DATA FINDINGS

Limited impact from COVID-19 as consumers continue to ensure good oral hygiene
Premiumisation trend in toothpaste continues thanks to discounts and willingness to experiment with different flavours and textures
Colgate-Palmolive maintains leads with increasing commitment to sustainability and natural ingredients
Strong prospects as consumers become more aware of different oral care routines and experiment with different toothpaste formulae
Dynamic performance expected by electric toothbrushes
E-commerce growth to encourage new ways of online engagement with consumers
Table 81 Sales of Oral Care by Category: Value 2016-2021
Table 82 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 83 Sales of Toothbrushes by Category: Value 2016-2021
Table 84 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 86 NBO Company Shares of Oral Care: % Value 2017-2021
Table 87 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 88 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Kazakhstan

KEY DATA FINDINGS

Skin care benefits from pandemic thanks to consumers developing new beauty routines during home seclusion
Dermocosmetics see rising demand as consumers seek visibly healthy skin
L'Oréal maintains lead thanks to adaptability to pandemic trends, wide availability in grocery retailers, and actively innovating
Robust growth for skin care as consumers seek healthy and health-looking skin
East Asian beauty inspiration to influence skin care sales in Kazakhstan
Opportunities in skin care for players with multi-functional products
Table 92 Sales of Skin Care by Category: Value 2016-2021
Table 93 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 94 NBO Company Shares of Skin Care: % Value 2017-2021
Table 95 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 97 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Kazakhstan

KEY DATA FINDINGS

Greater opportunity to spend time outside leads to full recovery for sun care
Limited demand for self-tanning due to non-essential status
Beiersdorf Kazakhstan leads sun care thanks to reliability of Nivea Sun brand
Awareness of sun’s harmful effects will continue to boost sales and new launches
Price-conscious consumption will prevail in the first half of the forecast period
Dermocosmetics to give rise to better-quality mass brands and strengthen competition
Table 99 Sales of Sun Care by Category: Value 2016-2021
Table 100 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 102 NBO Company Shares of Sun Care: % Value 2017-2021
Table 103 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 105 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Kazakhstan

KEY DATA FINDINGS

Sales rise as affluent consumers pamper themselves during the pandemic
L'Oréal Kazakhstan strengthens its grip on the category leadership as players adjust their portfolios to meet customer demands
Greater availability of at-home DIY treatments boosts premium sales
Premium trends set to persist and lead to greater competition amongst players
Personalisation of formula is expected to be a major trend in premium skin care
Premium dermocosmetics will continue to grow thanks to greater awareness and growing network of chemists/pharmacies
Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Kazakhstan

KEY DATA FINDINGS

Self-care trend boosts sales in skin care, sun care, and hair care but rising prices limit volume sales
International giants continue to strongly lead thanks to wide distribution and advertising investments
Despite continued phygital experience, direct sellers lose share
Self-care trend expected to be the driver of sales in mass beauty and personal care
Price consciousness to remain important though consumers will also continue to demand more from their products
Digitalisation of mass beauty and personal care to continue
Table 113 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 114 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 116 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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