Beauty and Personal Care in Kazakhstan

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Kazakhstan?
  • Which are the leading brands in Kazakhstan?
  • How are products distributed in Kazakhstan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Kazakhstan

Asian Beauty Growth Drives Expanding Beauty Sales

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Asian Beauty Growth Drives Expanding Beauty Sales
Chart 2 Beauty of Joseon Glow Propolis Serum
Longevity Trend Reshapes Consumer Choices with Multifunctional Products
Chart 3 BIODERMA Pigmentbio Daily Care SPF50+
Brands Focus on Sustainability through Refillable Premium Solutions
Chart 4 Dior Cream Refill
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers to Adopt Health-Focused and Premium Self-Care Routines, Boosting Growth
Fragrances to Remain Growth Leader through Cultural Significance and Premiumisation
Innovation in Multifunctional and Sustainable Products to Reshape Industry Dynamics
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Hold as Smaller Players Add to Fragmented Mix
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Lead with Integrated Offline and Online Approach
Retail E-Commerce Accelerates Growth Driven by Convenience and Exclusive Offerings
Emerging Retail Concepts Combine Experiential and Digital Strengths to Capture Consumers
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in Kazakhstan

Key Data Insights

Steady Growth Driven by Urban Families and Hypoallergenic Formulas
Steady Growth Driven by Urban Families and Hypoallergenic Formulas
Chart 21 Weleda Shampoo
Convenience and Multifunctionality Aid Sales for Nappy Rash Treatments and Baby Skin Care
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Parents to Drive Rapid Growth with Demand for Natural Products and Ingredient Transparency
Manufacturers to Innovate with Convenience-Focused Offerings
Brands to Leverage Innovation and Digital Channels to Capture Parental Trust and Loyalty
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Inc and Nevskaya Kosmetika Oao Lead with Sustained Leadership
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Traditional Retailers Lead with a Broad Product Range and Trusted Service
Retail E-Commerce Grows by Offering Convenience and Exclusive Products
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real GDP Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Bath and Shower in Kazakhstan

Key Data Insights

Kazakhstani Consumers Drive Robust Growth through Evolving Preferences
Kazakhstani Consumers Drive Robust Growth through Evolving Preferences
Bar Soap Remains Relevant with Eco-Conscious Appeal among Families and Green Consumers
Chart 37 Natural Bar Soap Synergetic
Kundal’S Korean Shower Gel Capitalises on the Asian Influence Trend to Boost Demand
Chart 38 Korean Brand Kundal
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Retail Expansion and Multifunctional Product Demand to Fuel Growth
Brands to Embrace Natural Formulations and Retail Innovation to Capture Demand
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Leading Multinational Manufacturers Sustain Strong Foothold Amid Fragmented Competition
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Grocery Retailers and Health and Beauty Specialists Lead Amid Rising Hygiene Demand
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bath and Shower
Chart 48 Real GDP Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bath and Shower
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025

Colour Cosmetics in Kazakhstan

Key Data Insights

Steady Growth Driven by Consumer Spending and Digital Influence
Steady Growth Driven by Consumer Spending and Digital Influence
Multitasking Make-Up and Asian-Inspired Beauty Boosts Sales
Chart 54 Diego Dalla Palma All in One Highlighter
Refillable Make-Up Targets Eco-Conscious Consumers
Chart 55 Value Sales 2020-2030
Chart 56 Volume Sales 2020-2030
Chart 57 Value Sales by Category 2025
Value Growth to Be Driven by Hybrid Products and Premiumisation
Social Media and Natural Ingredients to Continue to Attract Consumer Loyalty
Brands to Continue to Leverage Sustainability to Enhance Growth Opportunities
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
Leading Players Drive Competitive Intensity through Innovation and Digital Engagement
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Beauty Specialists Lead through Diverse Offerings and Consumer Trust
Online Growth Reshapes Distribution with Convenience and Brand Diversity
Chart 62 Retail Channels 2020-2025
Chart 63 Economic Context for Colour Cosmetics
Chart 64 Real GDP Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Colour Cosmetics
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025

Deodorants in Kazakhstan

Key Data Insights

Steady Growth Driven by Urban Lifestyles and Climate Conditions
Steady Growth Driven by Urban Lifestyles and Climate Conditions
Deodorant Sprays Lead Value Sales While Sticks Gain Dynamic Traction
Dermatological Care and Asian Influence Shapes Deodorants in 2025
Chart 70 Nivea Antiperspirant
Chart 71 Value Sales 2020-2030
Chart 72 Volume Sales 2020-2030
Chart 73 Value Sales by Category 2025
Consumer Demand to Drives Growth Amid Urban and Active Lifestyles
Deodorant Sprays to Dominate Value, While Sticks Lead Dynamic Expansion
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Unilever Group’S Portfolio Expansion Drives Share Growth and Leadership
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Grocery Retailers Retain Dominance Driven by Trust and Promotional Activities
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Deodorants
Chart 80 Real GDP Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Deodorants
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025

Depilatories in Kazakhstan

Key Data Insights

Steady Economic Growth Supports Robust Demand and Value Expansion
Steady Economic Growth Supports Robust Demand and Value Expansion
Women’S Razors and Blades Lead as Accessible, Trusted Daily Essentials
Asian Brands and Clean Formulations Drive Trust and Innovation with Proven Products
Chart 86 Dorco Disposable Razor
Chart 87 Value Sales 2020-2030
Chart 88 Volume Sales 2020-2030
Chart 89 Value Sales by Category 2025
Women's Razors and Blades to Maintain Dominance Driven by Convenience and Affordability
Natural and Gentle Formulations to Spur Rapid Growth in Women’S Pre-Shave Products
Chart 90 Forecast Value Sales 2020-2030
Chart 91 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co’S Dominance Sustains Concentration Amid Steady Share Shifts
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Grocery Retailers Lead Distribution as E-Commerce Expands
Chart 94 Retail Channels 2020-2025
Chart 95 Economic Context for Depilatories
Chart 96 Real GDP Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for Depilatories
Chart 99 Population 2020-2030
Chart 100 Consumer Expenditure 2020-2030
Chart 101 Population by Generation 2025

Fragrances in Kazakhstan

Key Data Insights

Steady Growth Driven by Expanding Retail and Consumer Spending Power
Steady Growth Driven by Expanding Retail and Consumer Spending Power
Mass Fragrances Dominate Sales While Premium Fragrances Show Rapid Growth
Brands Adopt Sustainability Strategies to Deepen Consumer Engagement
Chart 102 Yves Saint Laurent Y Refill
Chart 103 Value Sales 2020-2030
Chart 104 Volume Sales 2020-2030
Chart 105 Value Sales by Category 2025
Consumers to Embrace Unique Scents and Eco-Conscious Choices, Shaping Growth
Mass Fragrances to Retain Largest Value While Premium Fragrances Lead in Growth
Brands to Leverage Personalisation and Sustainability to Deepen Consumer Loyalty
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Leading Players Solidify Positions through Strong Strategies and Market Shifts
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Health and Beauty Specialists Lead Sales with a Broad Assortment and Convenience
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Fragrances
Chart 112 Real GDP Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Fragrances
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025

Hair Care in Kazakhstan

Key Data Insights

Kazakhstan’S Hair Care Value Surges Driven by Evolving Consumer Preferences
Chart 118 Key Industry Trends for Hair Care
Kazakhstan’S Hair Care Value Surges Driven by Evolving Consumer Preferences
Shampoos Lead Value Sales While Salon Professional Hair Care Expands
Chart 119 Satinique From Amway
Kazakhstan Embraces Korean Innovation in Hair Care
Chart 120 Daeng Gi Meo Ri Honey Therapy Hair Mist
Chart 121 Value Sales 2020-2030
Chart 122 Volume Sales 2020-2030
Chart 123 Value Sales by Category 2025
Innovation in Scalp Health and Male Grooming to Shapes Future Product Offerings
Shampoos’ Lead to Persists While Salon Professional Hair Care Accelerates Growth
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Expand Shares Amid Intensifying Competition and Shifting Partnerships
Chart 126 Company Shares 2025
Chart 127 Brand Shares 2025
Grocery Retailers Dominate Distribution with Growing Convenience Formats
Retail E-Commerce Accelerates Growth Driven by Digital Platforms and Convenience
Chart 128 Retail Channels 2020-2025
Chart 129 Economic Context for Hair Care
Chart 130 Real GDP Growth 2020-2030
Chart 131 Inflation 2020-2030
Chart 132 Consumer Context for Hair Care
Chart 133 Population 2020-2030
Chart 134 Consumer Expenditure 2020-2030
Chart 135 Population by Generation 2025

Men's Grooming in Kazakhstan

Key Data Insights

Rising Consumer Spending and Evolving Male Self-Care Fuel Growth in Kazakhstan
Rising Consumer Spending and Evolving Male Self-Care Fuel Growth in Kazakhstan
Chart 136 Yves Saint Laurent Y Le Parfum
Brands Leverage Lifestyle, Sustainability and Clean Formulas to Engage Modern Men
Chart 137 Nivea Men Ultra
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Rising Male Self-Care to Drive Sustained Revenue Growth for Fragrances
Men’S Shaving to Remain Largest as Toiletries Make Notable Gains
Modern Men’S Grooming to Embrace Personalisation and Multifunctionality
Chart 141 Forecast Value Sales 2020-2030
Chart 142 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Moderate Market Concentration Shifts
Chart 143 Company Shares 2025
Chart 144 Brand Shares 2025
Supermarkets and Hypermarkets Drive Widespread Men’S Grooming Distribution
Chart 145 Retail Channels 2020-2025
Chart 146 Economic Context for Men's Grooming
Chart 147 Real GDP Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Men's Grooming
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025

Oral Care in Kazakhstan

Key Data Insights

Rapid Growth Driven by Rising Oral Health Awareness and Evolving Consumer Routines
Rapid Growth Driven by Rising Oral Health Awareness and Evolving Consumer Routines
Chart 153 Tooth Foam Splat
Toothpaste Leads Sales While Toothbrushes and Floss Post Dynamic Growth Supported by Innovation
Chart 154 The Amway Glister™ Set
Brands Embrace Asian Influence and Clean Formulations to Capture Evolving Consumer Needs
Chart 155 Value Sales 2020-2030
Chart 156 Volume Sales 2020-2030
Chart 157 Value Sales by Category 2025
Rising Oral Health Awareness to Fuel Strong Category Expansion and Product Diversification
Consumer Demand for Natural and Premium Solutions to Reshape Product Innovation and Preferences
Chart 158 Forecast Value Sales 2020-2030
Chart 159 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Kazakhstan Too Maintains Lead as Glaxosmithkline Plc Grows Share
Chart 160 Company Shares 2025
Chart 161 Brand Shares 2025
Grocery Retailers Expand Dominance through Extensive Networks and Assortment
Retail E-Commerce Grows by Offering Convenience and Broader Product Access
Chart 162 Retail Channels 2020-2025
Chart 163 Economic Context for Oral Care
Chart 164 Real GDP Growth 2020-2030
Chart 165 Inflation 2020-2030
Chart 166 Consumer Context for Oral Care
Chart 167 Population 2020-2030
Chart 168 Consumer Expenditure 2020-2030
Chart 169 Population by Generation 2025

Skin Care in Kazakhstan

Key Data Insights

Growth Reflects Robust Consumer Demand for Scientifically Validated Formulations
Growth Reflects Robust Consumer Demand for Scientifically Validated Formulations
Chart 170 Artistry Longxevity™ Rich Cream
Facial and Body Care Drive Growth as K-Beauty and Innovative Products Capture Consumer Interest
Chart 171 Celimax Facial Lifting Serum
Brands Adopt Sustainability Initiatives to Meet Eco-Conscious Consumer Expectations
Chart 172 Guerlain Facial Cream Refill
Chart 173 Value Sales 2020-2030
Chart 174 Volume Sales 2020-2030
Chart 175 Value Sales by Category 2025
International Brands to Leverage Social Media to Drive Sales Growth
Facial Care to Maintain Dominance While Skin Care Sets Drive Growth through Routine
Consumers to Embrace Dermocosmetics and Multifunctional Products, Reshaping Offerings
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Leading Global and Local Players Strengthen Leadership through Strategic Approaches
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Health and Beauty Specialists Lead with Growing E-Commerce Influence
Zolotoye Yabloko Expands with Multi-Channel Strategy and Professional Service
Chart 180 Retail Channels 2020-2025
Chart 181 Economic Context for Skin Care
Chart 182 Real GDP Growth 2020-2030
Chart 183 Inflation 2020-2030
Chart 184 Consumer Context for Skin Care
Chart 185 Population 2020-2030
Chart 186 Consumer Expenditure 2020-2030
Chart 187 Population by Generation 2025

Sun Care in Kazakhstan

Key Data Insights

Steady Growth in Volume and Value Driven by Rising Consumer Expenditure
Steady Growth in Volume and Value Driven by Rising Consumer Expenditure
Adult Sun Care Leads with Broad Consumer Appeal and Natural Ingredient Innovation
Chart 188 Amway SPF50
Asian Beauty and Lifestyle Focus Boosts Sun Care Sales in 2025
Chart 189 Corimo SPF 50+
Chart 190 Value Sales 2020-2030
Chart 191 Volume Sales 2020-2030
Chart 192 Value Sales by Category 2025
Clean Wellness Demands and Economic Growth to Boost Expansion
Brands to Capitalise on Multifunctionality and Outdoor Lifestyle to Meet Evolving Consumer Needs
Chart 193 Forecast Value Sales 2020-2030
Chart 194 Forecast Value Sales by Category 2025-2030
Leading Players Reshape Landscape Shares Amid Rising Korean Competition
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Non-Grocery Retailers Lead with Specialised Offerings and Consumer Trust
Chart 197 Retail Channels 2020-2025
Chart 198 Economic Context for Sun Care
Chart 199 Real GDP Growth 2020-2030
Chart 200 Inflation 2020-2030
Chart 201 Consumer Context for Sun Care
Chart 202 Population 2020-2030
Chart 203 Consumer Expenditure 2020-2030
Chart 204 Population by Generation 2025

Premium Beauty and Personal Care in Kazakhstan

Key Data Insights

Kazakh Consumers Embrace Longevity Trend Boosting Premium Value
Kazakh Consumers Embrace Longevity Trend Boosting Premium Value
Chart 205 Nighttime Experts Skin Care
Premium Baby and Child-Specific Products Lead with Rapid Growth Momentum
Chart 206 Value Sales 2020-2030
Chart 207 Value Sales by Category 2025
Kazakh Consumers to Expand Premium Beauty Spending Driven by Health and Status
Premium Baby and Child-Specific Products to Lead Sales Growth
Men’S Evolving Preferences and Multifunctionality to Reshape Product Innovation and Retail
Chart 208 Forecast Value Sales 2020-2030
Chart 209 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Leadership through Strategic Expansion
Kering’S Cosmetics Shift Fuels L’Oréal Growth
Chart 210 Company Shares 2025
Chart 211 Brand Shares 2025
Chart 212 Economic Context for Premium Beauty and Personal Care
Chart 213 Real GDP Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Premium Beauty and Personal Care
Chart 216 Population 2020-2030
Chart 217 Consumer Expenditure 2020-2030
Chart 218 Population by Generation 2025

Mass Beauty and Personal Care in Kazakhstan

Key Data Insights

Lifestyle-Driven Beauty and Rising Spending Fuels Rapid Market Growth
Lifestyle-Driven Beauty and Rising Spending Fuels Rapid Market Growth
Chart 219 Maybelline New York Superstay Teddy Tint
Mass Skin Care Leads Value Sales While Fragrances Post Fastest Growth
Chart 220 Value Sales 2020-2030
Chart 221 Value Sales by Category 2025
Consumers’ Growing Demand for Natural and Personalised Beauty Solutions to Drive Growth
Mass Skin Care to Lead Value with Fragrances Showing Fastest Expansion
Brands to Embrace Multifunctionality and Localisation to Capture Evolving Consumer Needs
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares While Market Remains Moderately Fragmented
Chart 224 Company Shares 2025
Chart 225 Brand Shares 2025
Chart 226 Economic Context for Mass Beauty and Personal Care
Chart 227 Real GDP Growth 2020-2030
Chart 228 Inflation 2020-2030
Chart 229 Consumer Context for Mass Beauty and Personal Care
Chart 230 Population 2020-2030
Chart 231 Consumer Expenditure 2020-2030
Chart 232 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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