Select Country Report
2025 Development
Beauty and personal care in Bangladesh recorded steady value growth in 2025, supported by the increasing normalisation of daily beauty routines and broader consumer participation. However, inflationary pressure, currency depreciation and rising import costs constrained spending, driving a shift towards more affordable local alternatives. Hair care remained the largest category, reflecting its essential role and high usage frequency, while bath and shower retained strong scale as an accessible daily necessity. Baby and child-specific products recorded the fastest growth, supported by rising parental awareness and demand for gentle, purpose-designed formulations. Skin care also expanded steadily, driven by interest in natural ingredients and Asian formulation standards. Consumer preferences increasingly favoured products combining affordability with visible efficacy, supported by growing awareness of ingredient quality, safety and performance. Local brands gained traction by delivering value-led, accessible products, while Asian brands continued to shape expectations, particularly in formulation and perceived skin benefits. Distribution remained dominated by traditional retail channels, supported by accessibility and price competitiveness, while digital platforms played an expanding role in product discovery and consumer education rather than direct sales. Looking ahead, beauty and personal care is set to expand steadily, supported by rural market growth, rising consumer awareness and continued development of daily usage habits. Growth is expected to favour brands that combine cost-efficient local production, accessible formats and credible, performance-led formulations in a highly price-sensitive market.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Bangladesh?
- Which are the leading brands in Bangladesh?
- How are products distributed in Bangladesh?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Bangladesh
2025 Development
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Growth Remains Steady as Affordability Pressures Shift Demand Towards Local Brands and Reshape Purchasing Behaviour
Chart 2 Regulation & Transparency: ACI Baby Soft
Daily Beauty Habits Expand Consumption as Lifestyle Shifts Increase Demand across Consumer Segments
Chart 3 Lifestyle Driven Beauty: Lily by Remark
Asian Formulations Reshape Expectations as Demand for Natural, Mild and High-Efficacy Products Rises
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Rural Expansion and Local Brand Investment Set to Drive Steady Category Growth
Chart 7 Analyst Insight for Beauty and Personal Care
Evolving Routines Expected to Drive Demand for Specialised and Asia-Influenced Products
Counterfeit Risks Projected to Reinforce Demand for Trusted Channels and Affordable Formats
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Multinationals Maintain Leadership as Local Brands Gain Share through Value Positioning
Local Manufacturing and Value-Led Innovation Intensify Competition in a Stable Market Structure
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Offline Retail Remains Dominant While Digital Channels Expand Gradually
Social Commerce Expands Influence by Reshaping Engagement and Product Discovery
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real GDP Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Bangladesh
Key Data Insights
Baby and Child-Specific Products Summary
Trade-Down into Local Brands Driven by Cost Pressures Sustains Value Growth
Clean Formulations and Stricter Transparency Standards Elevate Compliance as a Competitive Prerequisite
Chart 20 ACI Baby Soft Sets Transparency Benchmark in Baby Care
Lifestyle-Led Routines Integrate Baby Care into Daily Wellness and Social Sharing
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Rising Costs Projected to Accelerate the Shift to Local Brands as Market Growth Continues
Natural Products and Ingredient-Led Innovation Expected to Intensify Demand
Rising Parental Awareness and Smaller Families Set to Support Higher Per-Child Spending
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Players Sustain a Concentrated Market as Share Shifts Accelerate
Emerging Local Brands and New Entrants Drive Competitive Innovation and Growth
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Traditional Retail Dominates Distribution as E-Commerce Remains Constrained by Pricing and Access
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Bangladesh
Key Data Insights
Bath and Shower Summary
Import Cost Pressures Slow Demand While Urbanisation and Hygiene Awareness Sustain Growth
Chart 36 ACI’s Premium Shower Gel Innovations
Social Media and Evolving Routines Expand Category Role in Daily Wellness
Rising Demand for Asian-Origin Formulations Strengthens Expectations for Ingredients and Efficacy
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Local Investment and Rural Expansion Set to Sustain Strong Market Growth
Bar Soap Expected to Retain Leadership as Liquid Formats Drive Faster Growth
Policy, Quality Development, and Import Competition Expected to Reshape Market Dynamics
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Leading Players Retain Leadership as New Entrants Intensify Competitive Pressure
Local Investment and New Entrants Reshape Competitive Dynamics
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Traditional Retail Dominates Distribution as Digital and Social Commerce Gain Traction
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real GDP Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Bangladesh
Key Data Insights
Colour Cosmetics Summary
Stronger Female Workforce Participation and Preference for Natural, Skin-Friendly Products Sustain Growth
Everyday Beauty Routines and Digital Engagement Reshape Purchasing Behaviour
Chart 52 Remark Captures the Market with Mass Appeal and Celebrity Endorsement
Asian Brands Strengthen Influence and Raise Expectations for Formulation Quality
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Everyday Usage and Preference for Authentic Products Set to Support Sustained Market Expansion
Local Investment and Tighter Regulation Expected to Reshape Competition and Pricing Dynamics
Rising Local Investment and Government Pressure on Counterfeit Imports Are Set to Reshape Pricing and Competitive Dynamics, Rewarding Authentic Brands with Stronger Long-Term Positioning
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Unilever and Nior Sustain Leadership Despite Intensifying Competitive Pressure
Local Players and Korean Investment Support Innovation and Expand Growth Potential
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Offline Retail Dominates, While Social Commerce Drives Targeted High-Conversion Growth
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real GDP Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Bangladesh
Key Data Insights
Deodorants Summary
Import Dependency, Price Pressures and Counterfeit Products Drive Value Decline Despite Sustained Consumer Relevance
Chart 68 A New Wave of Fragrances
Digital Engagement Expands Product Discovery and Influences Purchase Behaviour across Channels
Counterfeit Products Weaken Consumer Confidence and Place Sustained Pressure on Category Performance
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Wellness and Daily Usage Set to Support Steady Category Expansion
Rising Perfume Prices Expected to Accelerate Consumer Migration to Deodorants
Preference for Long-Lasting and Natural Formulations Set to Reward Transparent Brands
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Shift Shares Amid Evolving Brand Dynamics
Trading Companies Shape Brand Promotion and Influence Competitive Dynamics
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as In-Store Fragrance Testing Limits E-Commerce Growth
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real GDP Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Bangladesh
Key Data Insights
Depilatories Summary
Modern Grooming Habits and Fashion Trends Support Demand Despite Category Contraction
Chart 84 Confident Skin: the Veet Solution
Preference for Skin Safety and Comfort Drives Demand for Gentler Formulations
Asian Imports Dominate Supply, Expanding Access While Introducing Quality Risks
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Expanding Consumer Base and Evolving Grooming Habits Expected to Drive Depilatories Growth
Hair Removal Formats Set to Sustain Dominance, Supported by Preference for Gentler Formulations
Rising Availability of Low-Cost Imports Forecast to Expand Access While Creating Reliability Risks
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser and Procter & Gamble Strengthen Leadership Amid Fragmented Low-Cost Competition
Preference for Comfort-Oriented Formats Supports Stable Dynamics Despite Limited Innovation
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Traditional Retail Channels Dominate Distribution, Supported by Accessibility and Consumer Preference
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real GDP Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Bangladesh
Key Data Insights
Fragrances Summary
Growth Moderates as Rising Prices Constrain Demand, with Premium Fragrances Outperforming Mass
Rising Aesthetic Awareness and Digital Influence Support Everyday Fragrance Use among Younger Consumers
Chart 100 Digital Engagement and Accessible Luxury: the Fogg Strategy
Counterfeit Products Undermine Confidence and Suppress Growth of Authentic Brands
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Rising Incomes and Premium Demand Forecast to Drive Strong Value Growth
Price Pressures Expected to Widen Segmentation and Reinforce Performance-Led Purchasing
Counterfeit Risks Set to Persist, Reinforcing the Importance of Trust and Regulatory Action
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Leading International Brands Consolidate Share Amid Moderate Growth
Brand Trust and Authenticity Underpin Competition Amid Pricing Pressures
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Non-Grocery Speciality Shops Dominate as Sensory Purchase Behaviour Limits E-Commerce Growth
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real GDP Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Bangladesh
Key Data Insights
Hair Care Summary
Growth Moderates as Price Pressures Weigh on Demand, While Lifestyle Shifts Sustain Urban Consumption
Preference for Natural and Gentle Formulations Drives Local Innovation and Brand Differentiation
Chart 116 Nourishment-Focused Care: Meril's Tangerine Orange Innovation
Asian-Origin Products Intensify Competition and Raise Formulation Standards
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Growth Set to Accelerate as Broader Adoption and Counterfeit Pressure Eases, with Core Formats Driving Demand
Rising Foreign Investment and Local Innovation Set to Strengthen Growth Trajectory
Expanding Consumer Base and Evolving Behaviour Set to Reinforce Demand Growth
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Share Amid a Highly Concentrated Market
Preference for Natural Formulations Supports Brand Loyalty and Growth Opportunities
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Offline Retail Dominates as Small Grocers and Specialist Stores Anchor Distribution While Digital Channels Gain Traction
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real GDP Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Bangladesh
Key Data Insights
Men's Grooming Summary
Growth Moderates as Price Increases Constrain Spending, While Everyday Grooming Sustains Demand
Chart 132 Defying Age through Daily Rituals: Just for Men Control GX
Demand for Efficient, Multifunctional Products Reflects Time-Constrained Urban Lifestyles
Preference for Gentle, High-Performance Formulations Raises Expectations for Product Quality
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Evolving Grooming Routines and Rising Self-Care Awareness Forecast to Drive Category Growth
Rising Local Investment and Growing Credibility of Domestic Brands Expected to Reshape Competition
Digital Influence Set to Support Adoption and Shape Brand Engagement
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Leadership Amid Gradual Share Shifts and Rising Local Competition
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Offline Retail Dominates as Speciality Stores Anchor Distribution While E-Commerce Expands Gradually
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real GDP Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Bangladesh
Key Data Insights
Oral Care Summary
Growth Moderates as Price Pressures Constrain Demand, While Evolving Formulations Reshape Consumer Expectations
Chart 148 Closeup White Attraction Natural Smile & Colgate Visible White
Government Initiatives and Health Programmes Strengthen Standards and Consumer Awareness
Urban–Rural Gaps Limit Adoption While Creating Long-Term Expansion Opportunities
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Urbanisation and Expanding Awareness Set to Drive Steady Growth and Broaden Product Adoption
Stable Pricing Expected to Support Broader Adoption and Incremental Category Expansion
Small Pack Formats Set to Anchor Accessibility and Support Broad-Based Growth
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Maintain Leadership Amid Gradual Share Shifts and Rising Local Competition
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Traditional Retail Dominates as Specialist and Grocery Channels Sustain Access While E-Commerce Remains Limited
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real GDP Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in Bangladesh
Key Data Insights
Skin Care Summary
Growth Slows under Price Pressure as Consumer Expectations Reshape Demand
Chart 164 A Diverse Market: the Rise of Asian and Local Beauty Choices
Everyday Usage and Lifestyle Shifts Expand Category Relevance and Frequency of Use
Preventative Care and Long-Term Skin Health Priorities Drive Demand for Gentle, Performance-Led Formulations
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Expanding Awareness, Asian Product Demand and Rural Growth Set to Drive Steady Category Expansion
Rising Local Investment and Growing International Interest Set to Reshape Competition and Accessibility
Anti-Counterfeit Action, Expanding Variety and Digital Engagement Set to Reshape Market Dynamics
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Unilever Maintains Leadership as Local and Asian Brands Gain Share
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Offline Retail Dominates as Speciality Stores Anchor Distribution While E-Commerce Remains Limited
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Skin Care
Chart 174 Real GDP Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Skin Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Sun Care in Bangladesh
Key Data Insights
Sun Care Summary
Steady Growth under Price Pressure as Asian Brands and Evolving Consumer Preferences Reshape the Market
Chart 180 The Asian Beauty Advantage: COSRX Sun Cream
Preventative Usage and Performance Expectations Drive Demand for High-Efficacy Formulations
Digital Channels Reshape Awareness and Support Gradual Expansion beyond Core Consumers
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Economic Growth, Rising Awareness and Demand for Natural Formulations Set to Sustain Sun Care Expansion
Rising Demand for Asian Brands Expected to Intensify Competition and Pressure Local Players
Digital Engagement and Rural Online Expansion Set to Drive the Next Phase of Category Growth
Chart 184 Forecast Value Sales 2020-2030
Chart 185 Forecast Value Sales by Category 2025-2030
International Leaders Maintain Leadership as Asian Brands Gain Traction and Intensify Competition
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Offline Retail Dominates as Traditional Outlets Anchor Distribution While E-Commerce Expands Gradually
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Sun Care
Chart 190 Real GDP Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Sun Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025
Premium Beauty and Personal Care in Bangladesh
Key Data Insights
Premium Beauty and Personal Care Summary
Value Growth Remains Resilient under Price Pressure as Premium Consumers Prioritise Efficacy and Trust
Premium Colour Cosmetics Lead Growth While Skin Care Anchors Value through Essential Daily Usage
Counterfeit Risk and Demand for Transparency Reshape Purchasing Towards Trusted, Verified Brands
Chart 196 The Ordinary’s Commitment to Radical Transparency
Chart 197 Value Sales 2020-2030
Chart 198 Value Sales by Category 2025
Premium Asian Brands Forecast to Capture Further Share and Intensify Competition
Digital Engagement Expected to Support Premium Adoption and Reduce Price Sensitivity
Rising Transparency Demands Set to Consolidate Purchasing around Trusted Brands
Chart 199 Forecast Value Sales 2020-2030
Chart 200 Forecast Value Sales by Category 2025-2030
Fragmented Market as Leading Players Hold Small Shares and Asian Brands Intensify Competition
Chart 201 Company Shares 2025
Chart 202 Brand Shares 2025
Chart 203 Economic Context for Premium Beauty and Personal Care
Chart 204 Real GDP Growth 2020-2030
Chart 205 Inflation 2020-2030
Chart 206 Consumer Context for Premium Beauty and Personal Care
Chart 207 Population 2020-2030
Chart 208 Consumer Expenditure 2020-2030
Chart 209 Population by Generation 2025
Mass Beauty and Personal Care in Bangladesh
Key Data Insights
Mass Beauty and Personal Care Summary
Value Growth Sustained as Daily Beauty Habits Deepen Despite Rising Input Costs
Mass Bath and Shower Lead Value While Baby and Child-Specific Products Drive Growth Momentum
Demand for Gentle, Multifunctional Formulations Shapes Product Innovation and Brand Strategy
Chart 210 Meril Tangerine Orange Shampoo
Chart 211 Value Sales 2020-2030
Chart 212 Value Sales by Category 2025
Local Manufacturing Resilience and Affordable Formats Set to Define Growth and Competitive Advantage
Mass Hair Care Expected to Remain Largest While Adult Sun Care Leads Growth by Expanding beyond Niche Urban Usage
Social Media Is Expected to Expand Demand by Shaping Purchasing Behaviour and Product Expectations
Chart 213 Forecast Value Sales 2020-2030
Chart 214 Forecast Value Sales by Category 2025-2030
Market Remains Concentrated as Unilever Leads and Local Players Gain Share through Value Positioning
Chart 215 Company Shares 2025
Chart 216 Brand Shares 2025
Chart 217 Economic Context for Mass Beauty and Personal Care
Chart 218 Real GDP Growth 2020-2030
Chart 219 Inflation 2020-2030
Chart 220 Consumer Context for Mass Beauty and Personal Care
Chart 221 Population 2020-2030
Chart 222 Consumer Expenditure 2020-2030
Chart 223 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!