In 2018, beauty and personal care in Côte d'Ivoire continued to record solid growth, with sales largely driven by rising disposable incomes among the middle and upper classes and ongoing investment in industry and infrastructure. Stronger growth, however, continued to be hampered by widespread poverty, with a notable share of the population engaged in agricultural activities and only able to afford basic products.
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This industry report originates from Passport, our Beauty and Personal Care market research database.