The COVID-19 pandemic continues to have an impact on beauty and personal care in 2021. Due to the financial repercussions of the pandemic, many consumers have continued to trade down to lower-priced brands, or cut out certain products altogether.
The reopening of restaurants, bars, and cinemas in 2021 has increased demand for BPC, especially deodorants and skin care products. In 2021, there has been less of a drop in demand for fragrance and colour cosmetics than seen in 2020.
Ivorian women tend to place great importance on looking after their hair and it is common for them to regularly visit beauty salons for hair relaxing, braiding and extensions. Currently popular styles include extensions with human hair and more natural looks.
Côte d'Ivoire has faced considerable social and political turbulence since the turn of the century, including the devastating 2002-2004 civil war, which was followed by further conflict during 2010 and 2011. However, since 2012, the country has enjoyed strong economic growth, recording real GDP growth of 8-11% annually.
Côte d'Ivoire's road infrastructure was badly hit by the country's civil wars, with much of the damage still to be repaired. However, the government has made developing roads and transportation infrastructure a priority.
Over the forecast period, beauty and personal care is expected to continue registering solid positive sales growth, with sales set to be driven primarily by mass products. Growth is set to be based on the widening of the consumer base for beauty and personal care products that go beyond the absolute basics, with significant numbers of many people set to begin using many products for the first time.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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