2025 Developments
Beauty and personal care in Côte d'Ivoire demonstrates robust expansion, supported by strong economic growth and population increase, which together elevate consumer purchasing power. The rapid digital transformation, particularly the rise of social commerce on platforms such as TikTok and WhatsApp, revolutionises consumer engagement and sales channels, shifting the landscape from traditional retail to interactive, community-driven ecosystems. Local brands gain momentum by embracing inclusivity through products tailored for natural Afro hair and darker skin tones, leveraging indigenous ingredients and digital platforms to foster consumer loyalty. Sustainability and clean beauty are becoming critical drivers, with growing consumer preference for natural, hypoallergenic and multifunctional products that align with environmental consciousness and preventive skin health. These dynamics create a highly attractive environment for brands that combine local authenticity, digital innovation and functional product development, enabling them to capitalise on evolving consumer expectations and secure competitive advantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Côte d'Ivoire?
- Which are the leading brands in Côte d'Ivoire?
- How are products distributed in Côte d'Ivoire?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Côte d'Ivoire
2025 Developments
Key Data Insights
Consumer Spending Growth and Digital Engagement Propel Market Expansion
Bath and Shower Leads in Value, While Depilatories Shows Dynamic Growth
Ivorian Brands Champion Inclusivity and Clean Beauty to Capture Loyalty
Ivorian Brands Leverage Digital Channels to Boost Growth and Loyalty
Local Ingredient-Focused Products Accelerate Growth in Colour Cosmetics, Oral Care Becomes Largest
Health-Conscious and Sustainable Preferences Reshape Product Innovation and Business Models
Leading Companies Consolidate Positions through Local Partnerships and Functional Focus
Large Retailers and Social Commerce Drive Growth
Baby and Child-Specific Products in Côte d'Ivoire
Key Data Insights
Baby and Child-Specific Products Summary
Digital Engagement Propels Brands Mybaby and Babilov to Drive Sales Growth
Baby and Child-Specific Hair Care Leads Retail Sales Supported by Demand for Natural Care
Shoff Baby’S Focus on Hypoallergenic Formulations Illustrates Longevity Trend in Skin Care
Parents Demand Safer Products after Skin-Lightening Controversy Drives Quality Focus
Natural Care Products Lead Sales Growth Driven by Skin Longevity and Safety Concerns
Brands Leveraging Digital Engagement and Scientific Validation Capture Parental Loyalty
Dream Cosmetics Cl Fortifies Leadership through Distribution and Brand Trust
Small Local Grocers Remain Dominant While Supermarkets Gain Traction
Bath and Shower in Côte d'Ivoire
Key Data Insights
Bath and Shower Summary
Strong Local Brand Growth Driven by Consumer Lifestyle and Digital Engagement
Palmafrique's Natural Soap Leads Bar Soap Dominance through Local Authenticity
Rapid Growth Driven by Digital Buzz and Versatility
Natural Ingredients and Digital Influence Drive Market Expansion
Bar Soap Retains Dominance While Liquid Soap Leads Growth
Unilever's Local Acquisition Reshapes Leading Market Positions
Small Local Grocers and Supermarkets Lead Offline Retail Channels with Evolving Dynamics
E-Commerce Fuels Growth for Natural and Artisanal Bath Products
Colour Cosmetics in Côte d'Ivoire
Key Data Insights
Colour Cosmetics Summary
Urban Consumers Drive Strong Growth through Quality Demand
Facial Make-Up Remains the Largest While Lip Products Shows Dynamic Growth
Makeup by Mia Leverages Digital Influence to Accelerate Product Sales in 2025
Mid-Range Products Tailored to African Skin Drive Growth among Diverse Consumers
Digital Platforms and Social Media Creators Transform Consumer Engagement and Sales
Inclusive Product Innovation and Digital Engagement Strengthen Competitive Positioning
Local Brand Leads as Global Players Strengthen Digital Presence
Health and Beauty Specialists Lead Retail Sales
Deodorants in Côte d'Ivoire
Key Data Insights
Deodorants Summary
Steady Retail Value Growth Driven by Economic Expansion and Consumer Expenditure Increase
Digital Commerce and Lifestyle Branding Propel Sprays to Forefront
Sivop and Nivea Leverage Lifestyle and Clean Formulations to Deepen Consumer Engagement
Urban Consumers Drive Demand for Long-Lasting and Affordable Deodorants
Deodorant Sprays Lead Value Sales While Roll-Ons Show Fast Growth Momentum
Brands Embracing Skin Care and Lifestyle Trends Deepen Consumer Engagement
Unilever Côte D'ivoire Sa and Beiersdorf Ag Sustain Dominance through Stable Market Shares
Small Local Grocers and Supermarkets Lead Due to Consumer Convenience
Depilatories in Côte d'Ivoire
Key Data Insights
Depilatories Summary
Ivorian Consumers Drive Robust Value Growth Amid Rising Expenditure
Women’S Razors and Blades Leads Value Sales While Hair Removers/Bleaches Grows Steadily
Sivoderm and Jumia Champion Gentle Hair Removal and Digital Access
Digital Transformation Reshapes Consumer Purchasing and Product Expectations
Women’S Razors and Blades Lead Value, with Tech-Driven Innovation Fueling Growth
Bic Corp Maintains Dominant Share as Market Shows Mild Concentration Shift
Small Local Grocers and Supermarkets Drive Depilatories Distribution Expansion
Fragrances in Côte d'Ivoire
Key Data Insights
Fragrances Summary
Mid-Range Perfumes Lead Growth Amid Evolving Consumer Lifestyles and Economic Conditions
Mass Fragrances Lead Sales While Premium Fragrances Gain Traction through Cultural Relevance
Local Brands Leverage Digital Platforms and Cultural Narratives to Reshape Purchasing and Identity
Urban Consumers Drive Growth through Accessible and Digital Engagement
Mass Fragrances Retain Dominance While Premium Fragrances Gain Cultural Relevance
Local Brands Leverage Culture and Digital Journeys to Redefine Consumer Connections
Local and Regional Players Maintain Lead Amid Stable Market Shares
Beauty Specialists Anchor Perfume Sales Amid Sensory Preference
Digital Channels Accelerate Growth for Niche and Premium Perfumes
Hair Care in Côte d'Ivoire
Key Data Insights
Hair Care Summary
Afro-Centric Innovation and Digital Engagement Drive Robust Growth
Ôtentik and Jikeko Lead Growth by Embracing Afro Hair Needs and Clean Beauty
Heal by Hair Leverages Digital to Transform Salon Experience and Consumer Education
Consumers Shift to Natural Hair Health Solutions Amid Rising Awareness
Conditioners and Treatments Lead Sales While Salon Professional Hair Care Accelerates Growth
Local Brands Integrate Wellness and Cultural Relevance to Redefine Consumer Engagement
Leading Manufacturers Consolidate Position Amid Gradual Market Shifts
Small Local Grocers Maintain Lead Driven by Accessibility and Consumer Habits
Retail E-Commerce Remains a Niche Channel with Growth Potential
Men's Grooming in Côte d'Ivoire
Key Data Insights
Men's Grooming Summary
Urban Middle Class Growth Drives Premium Grooming Spending and Digital Adoption
Men’S Shaving Leads in Value, Driven by Premium and Multi-Product Solutions
Copaci’S Hydration-Focused Launch Exemplifies Lifestyle Trend Shaping Grooming
Digital Platforms Drive Rapid Expansion among Connected Male Consumers
Men’S Shaving Leads Value in Value While Fragrances Gains Fastest Momentum
Urban Males Prioritise Multifunctional Wellness Products Spurring Digital Marketing Growth
Bic Corp and Beiersdorf Ag Reinforce Lead through Logistics and Affordability
Small Local Grocers Lead with Extensive Reach and Affordability
Retail E-Commerce Grows, Attracting Urban Consumers with Convenience and Discounts
Oral Care in Côte d'Ivoire
Key Data Insights
Oral Care Summary
Strong Growth Driven by Oral Health Awareness and Economic Expansion
Toothpaste Dominates Sales Amid Diverse and Affordable Product Offerings
Colgate Kids and Glowstore Lead Oral Care’S Lifestyle and Digital Transformation
Ivorian Consumers Drive Growth with Rising Health Awareness and Digital Engagement
Toothpaste Maintains Dominance While Mouthwashes/Dental Rinses Leads Value Growth
Health Messaging Shapes Innovation and Brand Strategies
Leading Brands Sustain Leadership through Strategic Positioning and Broad Reach
Supermarkets Expand Share as Small Local Grocers Decline
Retail E-Commerce Remains Nascent with Growth Potential
Skin Care in Côte d'Ivoire
Key Data Insights
Skin Care Summary
Strong Value Growth Driven by Natural Product Demand and Digital Sales Channels
Body Care Leads Value Sales While Facial Care Shows Dynamic Growth
Ivorian Brands Leverage Tradition and Digital Influence to Reshape Skin Care Habits
Consumers Embrace Natural Formulas and Digital Channels, Driving Growth
Body Care Remains Largest While Facial Care Accelerates with Authenticity Focus
Key Players Sustain Lead through Local Innovation and Digital Engagement
Supermarkets and Small Local Grocers Anchor Sales While E-Commerce Gains Traction
Premium Beauty and Personal Care in Côte d'Ivoire
Key Data Insights
Premium Beauty and Personal Care Summary
Affluent Consumers Drive Steady Growth Amid Rising Purchasing Power
Premium Colour Cosmetics Lead with Significant Value and Dynamic Growth
Nadrélie Wellness Champions Local Heritage to Reshape Beauty Preferences
Affluent Consumers Embrace Local Ingredients to Fuel Premium Growth
Premium Colour Cosmetics Leads Value While Fragrances Leads Growth
Digital Engagement and Local Authenticity Reshape Consumer Expectations
Leading Companies Maintain Stable Shares as Market Concentration Remains Unchanged
Mass Beauty and Personal Care in Côte d'Ivoire
Key Data Insights
Mass Beauty and Personal Care Summary
Mass Beauty and Personal Care Grows Steadily Supported by Economic Expansion
Mass Bath and Shower Leads Value Driven by Essential Use
Gicop Cosmetics Drives Growth with Ebony Range Celebrating Inclusivity
Steady Economic Growth Fuels Expanding Mass Beauty and Personal Care Sales
Mass Fragrances Leads Growth While Bath and Shower Faces Slower Expansion
Leading Manufacturers Reinforce Positions through Targeted Solutions and Steady Shares
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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