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Steady Value Growth Supported by Premiumisation Amid Rising Incomes and Inflation Easing
Bulgaria’s beauty and personal care category demonstrates robust resilience, achieving value growth of 10% in 2025, significantly outpacing the country’s real GDP growth of 3%. This performance reflects rising disposable incomes, which bolster consumer willingness to invest in premium products. Despite a declining population that tempers volume growth, the market remains attractive due to consumers’ discerning preferences for products offering credible benefits and emotional value. Polarisation intensifies as price sensitivity divides the market between affordable entry-level offerings and premium or super-premium segments, challenging mid-tier brands. Leading companies maintain dominance through broad portfolios and innovation aligned with key trends, while health and personal care stores sustain their role as trusted purchase points, supported by omnichannel strategies. Digital retail expands rapidly, enhancing accessibility to niche and international brands. Brands seeking success must prioritise science-backed formulations, multifunctional benefits, and sustainability, leveraging targeted promotions and an integrated offline-online presence to navigate evolving consumer behaviours and competitive pressures.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Bulgaria
Steady Value Growth Supported by Premiumisation Amid Rising Incomes and Inflation Easing
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Value Growth Supported by Premiumisation Amid Rising Incomes and Inflation Easing
Hair Care Leads in Value While Sun Care Shows Dynamic Growth Driven by Longevity Focus
Chart 2 Vichy Liftactiv Skin Care
Lifestyle and Clean Beauty Trends Driving Premiumisation and Consumer Engagement
Chart 3 Tocobo Sun Care as Accessories
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Cautious Consumer Spending Underpins Steady Growth
Hair Care Leads Value While Colour Cosmetics Experiences Fast Growth Driven by Trends
Premiumisation and Sustainability Drive Innovation and Channel Evolution
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Portfolio Breadth and Innovation
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Health and Personal Care Stores Lead as Trusted and Accessible Purchase Points
Retail E-Commerce Accelerates with Logistics and Payment Improvements
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Bulgaria
Key Data Insights
Moderate Growth Supported by Inflation and Environmental Factors
Moderate Growth Supported by Inflation and Environmental Factors
Chart 19 Soap Factory Bebcho Baby Bar Soap
Local and International Brands Capitalise on Natural and Sustainable Products
Chart 20 Mustelababy Balm
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Younger Affluent Parents Drive Moderate Value Growth Amid Demographic Challenges
Baby and Child-Specific Sun Care Outpaces Other Segments Amid Climate Concerns
Rising Demand for Natural and Sustainable Products Reshapes Consumer Preferences
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Fragmented Competition
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Personal Care Stores Lead Amid Loyalty and Network Expansion
Retail E-Commerce Sees Growth with Convenience and Assortment Advantages
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Bulgaria
Key Data Insights
Steady Value Growth Driven by Inflation and Consumer Preference Shifts
Steady Value Growth Driven by Inflation and Consumer Preference Shifts
Bar Soap Remains Largest by Volume Despite Declining Rural Demand
Chart 36 Naturkosmetik Intimate Cleansing Bar
Clean Formulations and Korean Imports Reshape Product Offerings and Growth
Chart 37 Kocos Korean Product Range
Chart 38 Value Sales 2020-2030
Chart 39 Volume Sales 2020-2030
Chart 40 Value Sales by Category 2025
Consumers' Price Consciousness Sustains Growth Amid Shifting Preferences
Bar Soap Dominates Volume While Intimate Hygiene Leads Value Growth
Innovation in Products and Packaging Driven by Sustainability and Premiumisation
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Leading Companies Leverage Diverse Portfolios and Marketing to Sustain Dominance
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Health and Personal Care Stores Strengthen Leadership with Expanding Network
Retail E-Commerce Gains Steady Share Driven by Digital Literacy and Delivery Innovation
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bath and Shower
Chart 47 Real GDP Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bath and Shower
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Colour Cosmetics in Bulgaria
Key Data Insights
Bulgarian Consumers Drive High-Value Growth Amid Evolving Preferences
Bulgarian Consumers Drive High-Value Growth Amid Evolving Preferences
Chart 53 Guerlain Rouge G Collection
Private Label Volume Growth Supports Premium-Driven Retail Value Gains
Chart 54 Alverde Naturkosmetik Make-Up
Guerlain’S Luxury Collection Amplifies Lifestyle Beauty Trend in Bulgaria
Chart 55 Unleasha BB creams
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Consumers Embrace Multifunctional Innovation to Drive Market Expansion
Facial Make-Up and Lip Products See Rapid Rising Value
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Forecast Value Sales by Category 2025-2030
L'oréal and Dodis International Drive Share Growth through Innovation and Marketing
Collaborative Launches and Multifunctional Products Unlock New Growth Opportunities
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Health and Personal Care Stores Lead Distribution with Expanding Presence
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Colour Cosmetics
Chart 65 Real GDP Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Colour Cosmetics
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Deodorants in Bulgaria
Key Data Insights
Sustained Growth Driven by Evolving Consumer Preferences Amid Economic Pressures
Sustained Growth Driven by Evolving Consumer Preferences Amid Economic Pressures
Chart 71 Nivea Derma Control Restore Line
Deodorant Roll-Ons and Sprays Lead Value Growth
Chart 72 so!flow Deodorant Roll-on
Nivea and So!Flow Drive Sustainability and Skin-Friendly Innovation to Capture Consumers
Chart 73 Belea Deodorant
Chart 74 Value Sales 2020-2030
Chart 75 Volume Sales 2020-2030
Chart 76 Value Sales by Category 2025
Steady Growth Driven by Product Innovation and Climate Factors
Deodorant Sprays Lead Growth Momentum
Consumer Demand for Sustainability and Skin Health Reshapes Competition
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Dominance through Brand Strategy and Innovation
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Health and Beauty Specialists Lead Retail Growth through Network Expansion and Modernisation
Steady Growth in Retail E-Commerce Driven by Convenience and Omnichannel Offerings
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Deodorants
Chart 83 Real GDP Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Deodorants
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Depilatories in Bulgaria
Key Data Insights
Women's Razors Lead Growth Driven by Innovation and Accessibility
Women's Razors Lead Growth Driven by Innovation and Accessibility
Chart 89 Balea Reusable Razor Systems
Private Label Razor Systems Capture Eco-Conscious Consumers with Affordability
Chart 90 Waysilk Depilatory Cream
Brands Leverage Clean Formulations to Drive Premiumisation and Consumer Trust
Chart 91 Value Sales 2020-2030
Chart 92 Volume Sales 2020-2030
Chart 93 Value Sales by Category 2025
Consumer Spending Growth Contrasts Population Decline Shaping Future Demand
Women’S Razors and Blades Gain Dominance Amid Sustainability and Innovation
Sustainability and Premiumisation Drive Innovation and Market Evolution
Chart 94 Forecast Value Sales 2020-2030
Chart 95 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Shifting Market Shares
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Health and Beauty Specialists Retain Dominance as E-Commerce and Discounters Grow
Chart 98 Retail Channels 2020-2025
Chart 99 Economic Context for Depilatories
Chart 100 Real GDP Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for Depilatories
Chart 103 Population 2020-2030
Chart 104 Consumer Expenditure 2020-2030
Chart 105 Population by Generation 2025
Fragrances in Bulgaria
Key Data Insights
Premium Fragrances Drive Robust Value Growth Amid Evolving Consumer Behaviour
Premium Fragrances Drive Robust Value Growth Amid Evolving Consumer Behaviour
Chart 106 Kilian Paris Perfumes
Premium Women’S Fragrances and Mass Men’S Fragrances Capture Diverse Consumer Segments
Chart 107 Dolce & Gabbana Perfume Gel Line
Bulgarian Consumers Embrace Lifestyle Scents, Clean Formulations and Affordable Dupes
Chart 108 Lattafah Arab Perfume
Chart 109 Value Sales 2020-2030
Chart 110 Volume Sales 2020-2030
Chart 111 Value Sales by Category 2025
Premium Fragrances Accelerates Growth as Consumers Embrace Affordable Luxury
Innovative Formats and Social Media Amplify Fragrance Desirability and Choice
Embracing Consumer Trends Supports Premium Growth and Market Diversification
Chart 112 Forecast Value Sales 2020-2030
Chart 113 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Reshape Market Shares Amid Shifting Consumer Preferences
Chart 114 Company Shares 2025
Chart 115 Brand Shares 2025
Beauty Specialists Lead as E-Commerce Gains Momentum
Chart 116 Retail Channels 2020-2025
Chart 117 Economic Context for Fragrances
Chart 118 Real GDP Growth 2020-2030
Chart 119 Inflation 2020-2030
Chart 120 Consumer Context for Fragrances
Chart 121 Population 2020-2030
Chart 122 Consumer Expenditure 2020-2030
Chart 123 Population by Generation 2025
Hair Care in Bulgaria
Key Data Insights
Evolving Consumer Routines Drive Growth and Premiumisation in Hair Care
Evolving Consumer Routines Drive Growth and Premiumisation in Hair Care
Styling Agentys Leads Sales While Salon Professional Hair Care Shows Steady Growth
Chart 124 L'oreal Paris's Growth Booster Line
L'oréal Paris Expands Curly Hair Line to Meet New Consumer Demands
Chart 125 L'oreal Paris's Curly Hair Line
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Consumers Adopt Complex Routines Boosting Higher-Value Product Sales
Shampoos Biggest Category While Salon Professional Hair Care Expands Rapidly
Embracing Diversity and Innovation Reshapes Product Offerings and Business Models
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
Leading Brands Strengthen Position through Innovation and Marketing Dominance
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Health and Personal Care Stores Lead as Consumers Seek Trusted Advice
E-Commerce Gains Traction through Wider Selection and Competitive Pricing
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Hair Care
Chart 135 Real GDP Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Hair Care
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Men's Grooming in Bulgaria
Key Data Insights
Steady Value Growth Driven by Hygiene Demand and Premium Fragrance Uptake among Urban Men
Steady Value Growth Driven by Hygiene Demand and Premium Fragrance Uptake among Urban Men
Men's Toiletries Lead Volume Sales as Affordability and Frequency Drive Usage
Chart 141 Nivea Men Energy Refill Packaging
Football-Inspired Lifestyle Branding and Sustainability Innovations Reshape Consumer Engagement
Chart 142 Nivea Men Real Madrid FC Collaboration
Chart 143 Value Sales 2020-2030
Chart 144 Volume Sales 2020-2030
Chart 145 Value Sales by Category 2025
Younger Urban Men Drive Steady Growth through Evolving Grooming Habits
Men’S Toiletries Dominate Volume While Premium Fragrances Lead Value Growth
Brands Embrace Sustainability and Lifestyle to Deepen Consumer Engagement
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Leading Companies Face Slight Share Erosion Amid Diverse Competition
Nivea Men Maintains Dominance through Broad Portfolio and Strong Brand Equity
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Health and Personal Care Stores Lead with Wide Reach and Trusted Assortment
E-Commerce Accelerates Driven by Convenience and Repeat Purchases
Chart 150 Retail Channels 2020-2025
Chart 151 Economic Context for Men's Grooming
Chart 152 Real GDP Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Men's Grooming
Chart 155 Population 2020-2030
Chart 156 Consumer Expenditure 2020-2030
Chart 157 Population by Generation 2025
Oral Care in Bulgaria
Key Data Insights
Steady Double-Digit Growth Driven by Value-Added Products and Consumer Awareness
Steady Double-Digit Growth Driven by Value-Added Products and Consumer Awareness
Chart 158 Reasevt Waterless Tablets
Toothpaste Leads in Value While Tooth Whiteners Show Dynamic Expansion
Chart 159 Parodontax Active Gum Repair
Bulgarian Brands Embrace Sustainability and Longevity Trends with Innovative Offerings
Chart 160 Vademecum BIO Toothpaste Range
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Bulgarian Consumers Drive Steady Growth through Rising Demand and Awareness
Toothpaste Retains Dominance Tooth Whiteners Surge
Manufacturers and Retailers Leverage Sustainability and Digital Channels to Boost Value
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Glaxosmithkline and Colgate-Palmolive Consolidate Leadership through Brand Strength and Innovation
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Health and Personal Care Stores Lead as E-Commerce Expands Rapidly
Chart 168 Retail Channels 2020-2025
Chart 169 Economic Context for Oral Care
Chart 170 Real GDP Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Oral Care
Chart 173 Population 2020-2030
Chart 174 Consumer Expenditure 2020-2030
Chart 175 Population by Generation 2025
Skin Care in Bulgaria
Key Data Insights
Premium Brands Capitalise on Growing Longevity Awareness among Urban Consumers
Premium Brands Capitalise on Growing Longevity Awareness among Urban Consumers
Chart 176 Isoi Blemish Care Eye and Wrinkle Patches
Facial Care Dominates Retail Value Driven by Premiumisation
Chart 177 Inopharm Night Recovery Cream
Beiersdorf Leverages Epigenetic Science to Lead Longevity-Driven Innovation
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Younger Urban Consumers Drive Trading-Up and Premium Growth
Facial Care Remains Dominant and Accelerates Growth
Innovation and Lifestyle Trends Reshape Consumer Engagement and Loyalty
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Strengthen Positions Amid Moderate Market Concentration
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Health and Personal Care Stores Maintain Dominance as E-Commerce Rises Steadily
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Skin Care
Chart 187 Real GDP Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Skin Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Sun Care in Bulgaria
Key Data Insights
Premium Products Gain Ground as Consumers Embrace Year-Round Protection
Premium Products Gain Ground as Consumers Embrace Year-Round Protection
Convenient Innovative Formats Boost Daily Sun Protection Adherence
Chart 193 Lancaster Sun Perfect Face?Mist
Sustainability Adds Value Amid Growing Environmental Awareness
Chart 194 Nivea Sun Silky Uv Stick
Chart 195 Value Sales 2020-2030
Chart 196 Volume Sales 2020-2030
Chart 197 Value Sales by Category 2025
Rising Adoption and Climate Change Drive Steady Sun Care Growth
Bulgarian Consumers Embrace Innovation and Premiumisation for Skin Health
Climate Change and Economic Growth Catalyse Strategic Market Opportunities
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Position Amid Moderate Concentration Shifts
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Health and Personal Care Stores Lead as E-Commerce Expands Rapidly
E-Commerce Growth Reshapes Access and Purchasing Habits among Tech-Savvy Consumers
Chart 202 Retail Channels 2020-2025
Chart 203 Economic Context for Sun Care
Chart 204 Real GDP Growth 2020-2030
Chart 205 Inflation 2020-2030
Chart 206 Consumer Context for Sun Care
Chart 207 Population 2020-2030
Chart 208 Consumer Expenditure 2020-2030
Chart 209 Population by Generation 2025
Premium Beauty and Personal Care in Bulgaria
Key Data Insights
Urban Consumers Drive Growth Amid Rising Consumer Expenditure
Urban Consumers Drive Growth Amid Rising Consumer Expenditure
Hair Care See High Value and Colour Cosmetics Shows Rapid Expansion
Clinique Champions Longevity Trend with Innovative Hydration Solution
Chart 210 Clinique Moisture Surge Intense
Chart 211 Value Sales 2020-2030
Chart 212 Value Sales by Category 2025
Younger Urban Consumers Boost Value Growth through Premiumisation
Premium Skin Care Sees Growth While Colour Cosmetics Expands Rapidly
Digital Channels and Sustainability Reshape Consumer Engagement and Innovation
Chart 213 Forecast Value Sales 2020-2030
Chart 214 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Moderate Concentration Shifts
Broad Portfolios and Innovation Sustain Leadership While Digital Channels Enhance Reach
Chart 215 Company Shares 2025
Chart 216 Brand Shares 2025
Chart 217 Economic Context for Premium Beauty and Personal Care
Chart 218 Real GDP Growth 2020-2030
Chart 219 Inflation 2020-2030
Chart 220 Consumer Context for Premium Beauty and Personal Care
Chart 221 Population 2020-2030
Chart 222 Consumer Expenditure 2020-2030
Chart 223 Population by Generation 2025
Mass Beauty and Personal Care in Bulgaria
Key Data Insights
Steady Growth Driven by Affordability Amid Demographic and Economic Shifts
Steady Growth Driven by Affordability Amid Demographic and Economic Shifts
Mass Hair Care Leads Value with Strong Growth Fueled by Daily Essentials Demand
Chart 224 Balea Body Lotion
Dm-Drogerie Markt’S Balea Launch Exemplifies Value-Driven Sensorial Innovation
Chart 225 Value Sales 2020-2030
Chart 226 Value Sales by Category 2025
Manufacturers and Retailers Drive Growth through Innovation and Value-Added Products
Mass Hair Care Retains Leadership Supported by Consistent Everyday Use and Innovation
Sustainability and Price Sensitivity Shape Innovation and Consumer Behaviour
Chart 227 Forecast Value Sales 2020-2030
Chart 228 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Shifting Consumer Channels
Mass Beauty Brands Leverage Innovation and Promotions to Drive Value and Growth
Chart 229 Company Shares 2025
Chart 230 Brand Shares 2025
Chart 231 Economic Context for Mass Beauty and Personal Care
Chart 232 Real GDP Growth 2020-2030
Chart 233 Inflation 2020-2030
Chart 234 Consumer Context for Mass Beauty and Personal Care
Chart 235 Population 2020-2030
Chart 236 Consumer Expenditure 2020-2030
Chart 237 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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