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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Uruguay
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return of tourists boosts demand for baby and child-specific sun care
E-commerce thriving as consumers go online in search of safety and convenience
More active lives outside the home supports demand for baby and child-specific toiletries
PROSPECTS AND OPPORTUNITIES
Multinationals set to retain dominance with growing focus on natural ingredients
Falling birth rate threats future growth prospects
Domestic players could gain share by offering more competitive prices
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hand sanitisers see slower growth as Uruguay rolls out its vaccination programme
Liquid soap continues to take share from bar soap thanks to more hygienic image
More active lifestyles kickstart a recovery in body powder
PROSPECTS AND OPPORTUNITIES
E-commerce set for further gains as store-based retailers invest in their online presence
Hand sanitisers set to fall out of favour as COVID-19 fears soften
Price competition could heat up as consumer price sensitivity increases
CATEGORY DATA
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
New COVID-19 variants bring a halt to the recovery of colour cosmetics
L'Oréal shines as direct selling loses appeal
Lip products see strong recovery as face masks come off
PROSPECTS AND OPPORTUNITIES
Strong recovery predicted as restrictions are lifted
New technology a key focus for the future as e-commerce thrives
Reopening of Uruguay’s borders threatens local sales of premium products
CATEGORY DATA
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorants continues to struggle due to COVID-19 restrictions
Unilever continues to dominate despite competition from Sebamar
Supermarkets continue to dominate sales of deodorants
PROSPECTS AND OPPORTUNITIES
Sales recovery could be impeded by reopening of Uruguay’s borders
Sticks and creams could receive more attention but most consumers likely to stick with sprays and roll-ons
New product development expected to focus on clinical claims and the use of natural ingredients
CATEGORY DATA
Table 36 Sales of Deodorants by Category: Value 2016-2021
Table 37 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 39 NBO Company Shares of Deodorants: % Value 2017-2021
Table 40 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 41 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair removers/bleaches thriving as consumers switch to at-home treatments
Direct selling continues to lose ground in depilatories as consumers switch to multinational brands
Change in business model leads to share loss for Bic
PROSPECTS AND OPPORTUNITIES
Bright outlook for depilatories despite competition from professional services
Economy brands could look to challenge the dominance of the established leaders
Further investment expected in new product development
CATEGORY DATA
Table 44 Sales of Depilatories by Category: Value 2016-2021
Table 45 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Depilatories: % Value 2017-2021
Table 47 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 48 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Border closures boosts local demand for premium fragrances
Mass fragrances struggle as consumers trade up to premium options
L'Oréal benefits from competitive pricing and promotional activities
PROSPECTS AND OPPORTUNITIES
Competitive prices should encourage consumers to continue shopping local
E-commerce looks set for a bright future in fragrances
Direct selling will need to adapt to survive
CATEGORY DATA
Table 50 Sales of Fragrances by Category: Value 2016-2021
Table 51 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Fragrances: % Value 2017-2021
Table 53 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 56 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Treatments see increased demand as consumers take a DIY approach to their hair
Salon professional hair care thriving thanks to expansion online
Consumers turn to cheaper brands as economic pressures take their toll
PROSPECTS AND OPPORTUNITIES
Increased price sensitivity could favour sales of some hair care products
Natural and sustainable products likely to gain ground as consumers make more informed purchasing decisions
Reopening of borders could limit the growth potential of hair care
CATEGORY DATA
Table 58 Sales of Hair Care by Category: Value 2016-2021
Table 59 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 61 NBO Company Shares of Hair Care: % Value 2017-2021
Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 66 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium men’s fragrances gets the whiff of success as local retailers become more price competitive
Changing attitudes to masculinity benefit sales of men’s skin care
International players maintain dominance
PROSPECTS AND OPPORTUNITIES
Men’s shaving is faced with threats and opportunities due to shifting attitudes to male grooming
Economic pressures likely to shift demand towards mass options
New opportunities could be found in men’s grooming despite the dominance of the established multinationals
CATEGORY DATA
Table 69 Sales of Men’s Grooming by Category: Value 2016-2021
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toothpaste struggles as consumers economise
Focus on oral hygiene helps drive demand in some categories
Colgate-Palmolive retains its dominance
PROSPECTS AND OPPORTUNITIES
Increased hygiene awareness should put a shine on sales of oral care
Economic pressures likely to fuel price competition
Power toothbrushes ripe for development once economic scenario improves
CATEGORY DATA
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dermocosmetics plays key role in driving demand for skin care
Premiumisation provides a further boost to L'Oréal
E-commerce fuels dynamic growth
PROSPECTS AND OPPORTUNITIES
Natural, vegan products gaining ground as consumers become more ethical shoppers
Direct selling companies expected to turn to e-commerce as they look to recover lost share
Reopening of borders could threaten local skin care sales
CATEGORY DATA
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Border closures impedes growth during the key summer months
Distribution shifting online as Dermaglós continues to benefit from trusted reputation
Health awareness campaigns help fuel demand for baby and child-specific sun care
PROSPECTS AND OPPORTUNITIES
Consumers likely to increasingly turn to trusted brands for the best sun protection
Leading brands unlikely to lose ground to cheaper alternatives
Natural, vegan and organic products offer potential for growth and new product development
CATEGORY DATA
Table 96 Sales of Sun Care by Category: Value 2016-2021
Table 97 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 99 NBO Company Shares of Sun Care: % Value 2017-2021
Table 100 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 102 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium products benefit from border closures
Consumers invest in premium skin care
Salon professional hair care benefits from growing online presence
PROSPECTS AND OPPORTUNITIES
Reopening of borders not expected to have a large impact on sales of premium fragrances
E-commerce set to fuel sales growth as more consumers shop online
Rise of more ethical domestic brands could threaten premium beauty and personal care
CATEGORY DATA
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales threatened by the reopening of Uruguay’s borders
Consumers go in search of savings as high inflation puts pressure on disposable income
Mixed results seen in mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Natural, organic and vegan beauty and personal care products making headway
Direct selling will need to evolve in order to recover its share
Influencers changing the way people do business
CATEGORY DATA
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our Definitions