Beauty and Personal Care in Uruguay

Beauty and Personal Care in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Mass beauty and personal care under severe inflationary pressure

Extensive distribution and awareness key to success of international brands

Competitive prices key to attracting low income and unemployed consumers

RECOVERY AND OPPORTUNITIES

Price sensitivity key factor in purchases over forecast period

Natural trend will drive innovation over forecast period

Consumer price sensitivity boosts demand for cheaper mass brands

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

With duty-free severely curtailed, local sales benefit

Global brands benefit from reputation for premium quality

Significant shift to e-commerce

RECOVERY AND OPPORTUNITIES

Premium products with proven benefits stronger performers

Expansion of drugstore/parapharmacy chains benefits premium beauty and personal care

Growing competition from higher quality mass brands

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Volume decline, as with children out and about less, demand falls for certain products

Multinationals continue to dominate

Parents are cautious and demand more natural ingredients

RECOVERY AND OPPORTUNITIES

Limited value growth over forecast period

Change in legislation enables drugstores/pharmacies expand over forecast period

Growth potential limited by falling birth rate

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Hand sanitisers drives value growth

Local players struggle to compete financially with global brands

Growing focus on natural products in response to rising health consciousness

RECOVERY AND OPPORTUNITIES

Constant value growth unchanged over forecast period

E-commerce remains undeveloped over forecast period

Liquid soap continued to outperform bar soap

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2015-2020
Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Uruguay

KEY DATA FINDINGS

2020 IMPACT

With women spending large amounts of time at home, they eschew make-up

L’Oréal remains in pole position due to diverse offering

Players focus on promoting eye make-up

RECOVERY AND OPPORTUNITIES

Strong recovery over forecast period

Sustainability to the fore over forecast period

COVID-19 gives fuel injection to e-commerce

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Uruguay

KEY DATA FINDINGS

2020 IMPACT

With people going out less due to COVID-19, volume sales fall

Extensive product range ensures Unilever continues to lead sales

Demand supported by essential nature of deodorants among local consumers

RECOVERY AND OPPORTUNITIES

Once society opens up again, deodorants will recover

Manufacturers focus on various different products to stimulate growth

Price remains key factor in purchasing decision

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2015-2020
Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 53 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Women do it themselves rather than visit beauty salons

Leading brands focus on different consumer needs to boost sales

RECOVERY AND OPPORTUNITIES

Moderate constant value growth over forecast period

Popularity of laser depilation techniques continues to grow

Leading brands embrace innovation in bid to attract consumers

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2015-2020
Table 57 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Depilatories: % Value 2016-2020
Table 59 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 60 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Uruguay

KEY DATA FINDINGS

2020 IMPACT

With duty-free disrupted, consumers buy fragrances through beauty specialist retailers and pharmacies

International companies leverage extensive distribution to lead sales

Premium and mass sales split along gender lines

RECOVERY AND OPPORTUNITIES

Moderate growth over forecast period

Newness and originality drive value sales in premium fragrances

Direct sellers face challenges over forecast period

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2015-2020
Table 63 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Fragrances: % Value 2016-2020
Table 65 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 68 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Degree of trading down as retail prices rise

Quality reputation and wide product range ensures L’Oréal remains in pole position

Perms and relaxants continue downward decline

RECOVERY AND OPPORTUNITIES

Price sensitivity continues over forecast period

Trend for natural ingredients in hair care continues

Popularity of beauty sales boosts demand for salon professional products

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2015-2020
Table 71 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 73 NBO Company Shares of Hair Care: % Value 2016-2020
Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Skin care star performer in 2020

Competitive prices and extensive product ranges key to success

Men’s shaving continues to lead sales due to essential and masculine nature

RECOVERY AND OPPORTUNITIES

Skin care continues to perform well over forecast period

Younger men drive value sales beyond shaving

Scent and multiple functions are important to men

CATEGORY DATA

Table 81 Sales of Men’s Grooming by Category: Value 2015-2020
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Teeth washed less regularly due to less socialising

Local players continue to struggle to compete with international companies

Limited innovation and price sensitivity restrict value growth

RECOVERY AND OPPORTUNITIES

Price sensitivity a key purchasing factor over forecast period

Demand supported by rising consumer oral health awareness

Added functional properties in toothpaste drive value growth

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Skin care benefits from COVID-19, as with people having more on their hands, they develop new skin care routines

Constant innovation and marketing key to success of global players

Introduction of new innovative products helps to attract consumers

RECOVERY AND OPPORTUNITIES

Continued growth fuelled by price discounting

Rising consumer health awareness boosts interest in natural products

Anti-pollution products perform well as society opens up

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Uruguay

KEY DATA FINDINGS

2020 IMPACT

With people out and about less due to COVID-19, sun care suffers volume decline

Reputation for quality key in highly competitive category

Rising awareness of dangers of sun exposure offset by impact of economic crisis

RECOVERY AND OPPORTUNITIES

Healthy growth over forecast period

Demand supported by year-round availability in retail stores

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

---