Uruguayan consumers tend to be very traditional towards consumption, and tend to use the products they know. However, that started to change over the 2013-2018 review period, and consumers are more willing to try the new products in the beauty and personal care market.
Economic slowdown in 2018 together with difficult economic conditions in frontier countries made consumers more reluctant to spend extra on products, particularly the ones that they do not consider as necessary. For that reason, many consumers switched from their preferred option of beauty and personal care items to cheaper alternatives.
International companies continued to lead beauty and personal care value sales in Uruguay in 2018. This market is a very competitive one, with consumers constantly looking for innovative products, and companies regularly launching new products with innovative formulas or variations of their already highly demanded brands.
Consumers are increasingly becoming aware of the ingredients contained in beauty and personal care products as well as more conscious about protecting the environment. Both trends have opened a niche where consumers are looking for more natural beauty and personal care products.
Due to changes in the economic situation, consumers are looking for cheaper beauty and personal care products. Moreover, producers are increasing the quality of their products, offering cheaper alternatives for consumers with higher quality, driving even more consumers to buy the less expensive alternatives.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Uruguay with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.