Beauty and Personal Care in Uruguay

Beauty and Personal Care in Uruguay

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Uruguay

HEADLINES

PROSPECTS

Value sales fuelled by rising unit prices

Baby wipes continue to lead sales

Decrease in birth rate could reduce value sales

COMPETITIVE LANDSCAPE

International companies continue to lead sales

Johnson & Johnson enjoys strong consumer trust

Local company Urufarma performs well

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Uruguay

HEADLINES

PROSPECTS

Uruguayan consumers remain traditionally minded

Growing interest in new areas

Limited demand for premium bath and shower products

COMPETITIVE LANDSCAPE

Colgate-Palmolive and Unilever continue to lead sales

Shift towards more natural offerings

Local companies unable to gain significant sales share

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Uruguay

HEADLINES

PROSPECTS

BB/CC products post strong increase in value sales

Nail products sales continue to slow

Strong premium demand within nail treatments/strengtheners

COMPETITIVE LANDSCAPE

L’Oréal continues to dominate colour cosmetics

Local companies struggle to compete

Yves Saint Laurent arrives in Uruguay

CATEGORY DATA

Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Uruguay

HEADLINES

PROSPECTS

Deodorants considered to be essential

Sprays continue to dominate

Shift towards more natural products

COMPETITIVE LANDSCAPE

Unilever maintains comfortable leading position

Majority of companies compete in mass areas

Focus on improving quality

CATEGORY DATA

Table 36 Sales of Deodorants by Category: Value 2012-2017
Table 37 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Deodorants: % Value 2013-2017
Table 40 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 41 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Uruguay

HEADLINES

PROSPECTS

Growing popularity of beauty salon depilation services

Focus on innovation to attract consumers

Laser depilation may help increase value sales

COMPETITIVE LANDSCAPE

International brands continue leading sales

Limited competition within women’s pre-shave and razors and blades

Local players to continue struggling to compete

CATEGORY DATA

Table 44 Sales of Depilatories by Category: Value 2012-2017
Table 45 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Depilatories: % Value 2013-2017
Table 47 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 48 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Uruguay

HEADLINES

PROSPECTS

Exchange rate fluctuations impact sales

Demand for cheaper alternatives

Women continue to spend more in fragrances

COMPETITIVE LANDSCAPE

International companies continue leading sales

Focus on different price ranges and innovation to attract consumers

Limited competition from local players

CATEGORY DATA

Table 50 Sales of Fragrances by Category: Value 2012-2017
Table 51 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Fragrances: % Value 2013-2017
Table 53 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 56 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Uruguay

HEADLINES

PROSPECTS

Hair care products remain daily routine items

Montevideo: Home to huge number of hairdressing salons

Strong demand for professional salon products

COMPETITIVE LANDSCAPE

International brands continue to lead sales

L’Oréal remains number one

Focus on new product development to attract consumers

CATEGORY DATA

Table 58 Sales of Hair Care by Category: Value 2012-2017
Table 59 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 61 NBO Company Shares of Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 66 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Uruguay

HEADLINES

PROSPECTS

Mass products dominate sales

Strong demand for premium quality in certain areas

Increasing quality of mass products

COMPETITIVE LANDSCAPE

International companies lead sales

Constant focus on new product development to attract consumers

Domestic producers struggle to compete

CATEGORY DATA

Table 69 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 70 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 72 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 73 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Uruguay

HEADLINES

PROSPECTS

Uruguayan men remain traditional minded

Growing interest in new men’s products

Limited demand for premium men’s grooming products

COMPETITIVE LANDSCAPE

Sebamar continues to lead sales

Unilever continues to focus only on men’s toiletries

Constant focus on new product development to attract consumers

CATEGORY DATA

Table 75 Sales of Men’s Grooming by Category: Value 2012-2017
Table 76 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 78 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 79 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Uruguay

HEADLINES

PROSPECTS

Oral health awareness boosted by government

Growing availability of more sophisticated products

Premium oral care sales remain limited

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains leading position in oral care

Strong consumer loyalty key to sales

Unilever’s Close-Up re-launched in Uruguay

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2012-2017
Table 85 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 86 Sales of Toothbrushes by Category: Value 2012-2017
Table 87 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 89 NBO Company Shares of Oral Care: % Value 2013-2017
Table 90 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 91 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 93 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Uruguay

HEADLINES

PROSPECTS

Economic changes, the main threat to premium products

Premium fragrances and skin care continues to lead value sales

Demand for premium quality skin care products remains high

COMPETITIVE LANDSCAPE

L’Oréal continues to lead premium sales

Strong brand loyalty boosts sales

Premium positioning attracts consumers

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Uruguay

HEADLINES

PROSPECTS

Facial care remains largest area in value terms

Natural products, a new trend in skin care

Demographic trends fuel sales of anti-ageing products

COMPETITIVE LANDSCAPE

L’Oréal maintains leading position in skin care

Reputation for quality attracts consumers

Continuous focus on new product development

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Skin Care: % Value 2013-2017
Table 104 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 106 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Uruguay

HEADLINES

PROSPECTS

Increasing awareness of sun damage

Growing demand among lower income consumers

Decreasing aftersun and self-tanning sales

COMPETITIVE LANDSCAPE

Sun care remains highly competitive

Focus on new innovative products to attract consumers

Companies to continue targeting sun care

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2012-2017
Table 109 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 111 NBO Company Shares of Sun Care: % Value 2013-2017
Table 112 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 114 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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