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Beauty and Personal Care in
Uruguay

Country Report

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Executive Summary

Jun 2019
Willingness of younger consumers to try new products boosts value sales

Uruguayan consumers tend to be very traditional towards consumption, and tend to use the products they know. However, that started to change over the 2013-2018 review period, and consumers are more willing to try the new products in the beauty and personal care market.

Consumers looking for cheaper alternatives

Economic slowdown in 2018 together with difficult economic conditions in frontier countries made consumers more reluctant to spend extra on products, particularly the ones that they do not consider as necessary. For that reason, many consumers switched from their preferred option of beauty and personal care items to cheaper alternatives.

International players continue leading beauty and personal care

International companies continued to lead beauty and personal care value sales in Uruguay in 2018. This market is a very competitive one, with consumers constantly looking for innovative products, and companies regularly launching new products with innovative formulas or variations of their already highly demanded brands.

Companies launching more natural products

Consumers are increasingly becoming aware of the ingredients contained in beauty and personal care products as well as more conscious about protecting the environment. Both trends have opened a niche where consumers are looking for more natural beauty and personal care products.

Economic situation will impact consumer behaviour

Due to changes in the economic situation, consumers are looking for cheaper beauty and personal care products. Moreover, producers are increasing the quality of their products, offering cheaper alternatives for consumers with higher quality, driving even more consumers to buy the less expensive alternatives.

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Beauty and Personal Care in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free (where applicable):

The Beauty and Personal Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Uruguay?
  • What are the major brands in Uruguay?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Uruguay

EXECUTIVE SUMMARY

Willingness of younger consumers to try new products boosts value sales
Consumers looking for cheaper alternatives
International players continue leading beauty and personal care
Companies launching more natural products
Economic situation will impact consumer behaviour

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Uruguay

HEADLINES

PROSPECTS

Baby wipes continues to account for the most value sales
Changes in population will affect baby and child-specific products

COMPETITIVE LANDSCAPE

International companies lead baby and child-specific value sales in the country
Johnson & Johnson de Uruguay holds leading value share, being present in many categories
Kimberly-Clark leads in the largest category, baby wipes, whilst both major players enjoy consumers’ trust and strong media presence

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Uruguay

HEADLINES

PROSPECTS

Consumers remain traditional towards bath and shower products
Increasing trend towards natural products
Small demand for premium bath and shower products

COMPETITIVE LANDSCAPE

International companies lead bath and shower in the country
Many companies compete locally, without threatening the leaders

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Uruguay

HEADLINES

PROSPECTS

Internet is expected to boost sales of colour cosmetics
Value growth is lower in 2018 than it was in previous years

COMPETITIVE LANDSCAPE

L'Oréal remains the indisputable leader in Uruguay
Direct sellers positioned amongst the biggest sellers in value sales

CATEGORY DATA

Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Uruguay

HEADLINES

PROSPECTS

Local consumers prefer deodorant sprays, but other formats seeing higher growth
Uruguayan consumers consider deodorants an essential item

COMPETITIVE LANDSCAPE

Unilever del Uruguay continues to lead
Wide variety of brands in the local market

CATEGORY DATA

Table 36 Sales of Deodorants by Category: Value 2013-2018
Table 37 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 39 NBO Company Shares of Deodorants: % Value 2014-2018
Table 40 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 41 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Uruguay

HEADLINES

PROSPECTS

Increasing trend of laser depilation to boost sales
Continuous innovation in depilatories

COMPETITIVE LANDSCAPE

Sebamar leads depilatories in Uruguay in 2018
Limited competition amongst razors and blades
Preshave has one dominant player and limited sales in Uruguay, making it unlikely that other players will enter

CATEGORY DATA

Table 44 Sales of Depilatories by Category: Value 2013-2018
Table 45 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Depilatories: % Value 2014-2018
Table 47 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 48 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Uruguay

HEADLINES

PROSPECTS

Women predominantly purchase premium fragrances whilst men choose mass
Fragrances remains a very stable category
Significant weight from door-to-door sellers

COMPETITIVE LANDSCAPE

International companies hold the leading value shares
Terry, a local company, ranks amongst the leaders in the country

CATEGORY DATA

Table 50 Sales of Fragrances by Category: Value 2013-2018
Table 51 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Fragrances: % Value 2014-2018
Table 53 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 56 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Uruguay

HEADLINES

PROSPECTS

Shampoo leads hair care value sales in 2018
Hairdressing salons are widespread and widely used in the country, but lately not so much
The ubiquity of beauty salons boosts sales of salon professional products

COMPETITIVE LANDSCAPE

L'Oréal Uruguay continues to lead hair care value sales in 2018
International companies fight for shares in hair care excluding salon

CATEGORY DATA

Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Uruguay

HEADLINES

PROSPECTS

Mass skin care leads in Uruguay
Economic situation prompts consumers to look for cheaper options

COMPETITIVE LANDSCAPE

International companies lead mass beauty and personal care
Direct sellers amongst the leading companies
Mass beauty and personal care has widely competitive landscape despite the dominance of a few leading international players

CATEGORY DATA

Table 69 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 70 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 72 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 73 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Uruguay

HEADLINES

PROSPECTS

Many Uruguayan men remain reluctant to buy men´s grooming products
Men´s shaving is the biggest category in value sales
Local consumers fully accept men´s fragrances and deodorants

COMPETITIVE LANDSCAPE

International companies continue leading in value sales, with Sebamar at the top
Unilever dominates in men’s toiletries
Companies launching new men´s grooming products

CATEGORY DATA

Table 75 Sales of Men’s Grooming by Category: Value 2013-2018
Table 76 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 78 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 79 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Uruguay

HEADLINES

PROSPECTS

Increases in oral health awareness in younger population
Uruguayan consumers use toothbrushes and toothpaste daily
Few innovations in oral care products

COMPETITIVE LANDSCAPE

Colgate-Palmolive remains the leading oral care player in 2018
Local companies fail to succeed in oral care

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2013-2018
Table 85 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 86 Sales of Toothbrushes by Category: Value 2013-2018
Table 87 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 89 NBO Company Shares of Oral Care: % Value 2014-2018
Table 90 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 91 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 93 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Uruguay

HEADLINES

PROSPECTS

Premium fragrances continues to see a boost in sales
Consumers associate premium with quality

COMPETITIVE LANDSCAPE

L'Oréal continues to lead premium beauty and personal care in Uruguay
Few companies positioned in the premium market

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Uruguay

HEADLINES

PROSPECTS

Innovative products boost skin care value sales
Increasing trend towards natural products
Facial care leads skin care value sales

COMPETITIVE LANDSCAPE

L'Oréal Uruguay leads skin care value sales in 2018
Constant innovation and launches from companies

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Skin Care: % Value 2014-2018
Table 104 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 106 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Uruguay

HEADLINES

PROSPECTS

Increasing awareness towards potential sun damage
Sun protection available in store for longer periods
Consumers looking for quality over prices

COMPETITIVE LANDSCAPE

Pharmaceutical companies lead sun care value sales
Sun care remains a competitive category

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2013-2018
Table 109 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 111 NBO Company Shares of Sun Care: % Value 2014-2018
Table 112 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 114 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023