Beauty and Personal Care in Uruguay

Beauty and Personal Care in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Demand negatively impacted by sluggish economy and fall in tourism

Extensive distribution and brand awareness key to success of international players

Rising health awareness fuels interest in natural products

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumer price sensitivity boosts demand for cheaper mass brands

Competitive prices key to attracting low income and unemployed consumers

Extensive distribution and awareness key to success of international brands

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising consumer fashion awareness boosts demand for premium fragrances

Growing competition from higher quality mass brands

Global brands benefit from reputation for premium quality

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Concern over child health continues to support sales

Growth potential limited by falling birth rate

Reputation for quality key to success of global brands

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth limited by falling purchasing power and traditional consumer preferences

Growing focus on natural products in response to rising health consciousness

Local players struggle to compete financially with global brands

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth potential limited by falling consumer purchasing power

Demand boosted by development of new online channels

L’Oréal remains in pole position due to diverse offering

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong regional price competition results in decline in value sales

Demand supported by essential nature of deodorants among local consumers

Extensive product range ensures Unilever continues to lead sales

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2014-2019
Table 49 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 51 NBO Company Shares of Deodorants: % Value 2015-2019
Table 52 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 53 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Popularity of modern depilation techniques continues to grow

Leading brands embrace innovation in bid to attract consumers

Leading brands focus on different consumer needs to boost sales

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2014-2019
Table 57 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Depilatories: % Value 2015-2019
Table 59 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 60 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Value sales impacted by strong regional price competition

Premium and mass sales split along gender lines

International companies leverage extensive distribution to lead sales

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2014-2019
Table 63 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Fragrances: % Value 2015-2019
Table 65 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 68 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing interest in new innovative and natural ingredients

Popularity of beauty sales boosts demand for salon professional products

Quality reputation and wide product range ensures L’Oréal remains in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2014-2019
Table 71 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 73 NBO Company Shares of Hair Care: % Value 2015-2019
Table 74 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 78 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales boosted by rising male image awareness

Men’s shaving continues to lead sales due to essential and masculine nature

Competitive prices and extensive product ranges key to success

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 81 Sales of Men’s Grooming by Category: Value 2014-2019
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Limited innovation and price sensitivity restrict value growth

Demand supported by rising consumer oral health awareness

Local players continue to struggle to compete with international companies

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Introduction of new innovative products helps to attract consumers

Rising consumer health awareness boosts interest in natural products

Constant innovation and marketing key to success of global players

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising awareness of dangers of sun exposure offset by impact of economic crisis

Demand supported by year-round availability in retail stores

Reputation for quality key in highly competitive category

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2014-2019
Table 109 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 111 NBO Company Shares of Sun Care: % Value 2015-2019
Table 112 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 114 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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