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Learn moreJun 2020
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The COVID-19 pandemic is having a major impact on certain areas of beauty and personal care in 2020, with the effects of the country’s efforts to slow the spread of the virus, such as lockdowns, business closures and travel restrictions, negatively influencing some performances. At the same time, other products have seen rising sales due to their importance in terms of maintaining personal hygiene levels.
As of 10 May 2020, the US had seen around 79,500 deaths due to COVID-19 and 1,329,300 cases. On 31 January, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak.
Sustainability was a key trend in the US beauty and personal care industry in 2019, highlighted by consumers’ growing concerns about reducing waste and promoting charitable causes. Key sustainability initiatives that small, mid-sized and large players tapped into included sustainably sourced ingredients, recyclable packaging, recycled packaging and refillable bottles.
E-commerce beauty and personal care sales recorded the fastest growth of all distribution channels in the US over the review period, and continued to gain share from store-based retailing in 2019. However, e-commerce as a pure-play distribution channel can limit profitability, creating an environment in which bricks-and-mortar presence through omnichannel expansion eventually becomes attractive.
After the decline in sales expected to be recorded in 2020 at constant 2019 prices, beauty and personal care will rebound with positive growth in 2021, thereafter seeing gradually improving annual growth rates as the forecast period progresses. While the growth spike in bath and shower sales being experienced in 2020, due to heightened hygiene concerns, will quickly see a return to more normal growth rates from 2021, most of the other main categories will see stronger performances in 2021 as they quickly recover from the problems experienced in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in USA for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.