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Beauty and Personal Care in the US

May 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in USA?
  • Which are the leading brands in USA?
  • How are products distributed in USA?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in the US

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in the US

KEY DATA FINDINGS

Baby and child-specific products sees growth across all categories
Kylie Jenner extends her cosmetics line, venturing into baby care
Pandemic favourite CeraVe reformulates baby beauty lines
Filling the gap with products for melanin-rich skin
Pipette transitions from a premium to mass positioning
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in the US

KEY DATA FINDINGS

Hand sanitisers sees reduced demand, but remains well above pre-2020 levels
Body wash/shower gel grows as bar soap declines
New offerings amidst continued growth in intimate hygiene
Return to normality for hand sanitisers and hygiene products
Growing popularity of premium products
“Wellness” rising as a sales driver
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in the US

KEY DATA FINDINGS

Sales of eye make-up return to pre COVID-19 levels
Celebrity and influencer brands drive discovery and renewed interest in colour cosmetics
Self-expression, sustainability and genderless beauty sustain interest in nail products
Lip products positioned to rebound in the forecast period due to relaxation of mask-wearing
Product hybridity and “no make-up” make-up to threaten opportunities for full coverage facial make-up...
...while Y2K trends will boost sales in previously underperforming categories and colours
Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in the US

KEY DATA FINDINGS

Strong growth in demand for deodorants amidst COVID-19 recovery
New-found growth for niche formats
Clean beauty continues to climb
Diversity and inclusion in deodorants
Blurring of beauty and personal care brands
Subscription models boost e-commerce growth
Table 42 Sales of Deodorants by Category: Value 2016-2021
Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Deodorants: % Value 2017-2021
Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in the US

KEY DATA FINDINGS

Uneven growth in hair removal products during COVID-19 recovery
Hair removers/bleaches grows sluggishly
Women’s shave products experience accelerated growth
Face shaving and dermaplaning grow in popularity
Shave clubs for women in the e-commerce era
Shaving as a part of lifestyle brands
Table 50 Sales of Depilatories by Category: Value 2016-2021
Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 53 NBO Company Shares of Depilatories: % Value 2017-2021
Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in the US

KEY DATA FINDINGS

Self-care and feel-good trends drive the standout performance of fragrances in 2021
Consumers show a willingness to invest in premium fragrances, with players turning to discovery kits to encourage purchases
Digitalisation efforts focus on new ways of reaching and building connections with consumers
While travel retail and tightening economic constraints could moderate growth over the forecast period, premium brands and unisex offerings will continue driving growth
Expect a functional future, driven by technology and science-backed claims
Players will experiment with different avenues to meet demands for sustainability
Table 57 Sales of Fragrances by Category: Value 2016-2021
Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Fragrances: % Value 2017-2021
Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in the US

KEY DATA FINDINGS

Salon professional hair care rebounds following the acceleration of purchases outside the salon
Colourants sees a dip in demand as DIY hair care loses momentum but continues to see innovation
Procter & Gamble moves into premium hair care with the acquisition of OUAI
Liquid hair to be the latest skinification trend
Skin care brands seek opportunities in hair care
Celebrity-owned hair care brands look to gain traction amongst fans and consumers on social media
Table 65 Sales of Hair Care by Category: Value 2016-2021
Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 68 NBO Company Shares of Hair Care: % Value 2017-2021
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 71 LBN Brand Shares of Colourants: % Value 2018-2021
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in the US

KEY DATA FINDINGS

Men’s shaving sees new growth for the first time in years
Brands seek to redefine masculinity
Explosive growth in men’s fragrances
Unisex brands increasingly used by men
Small brands establish unique identities
Men’s brands embrace the self-care philosophy
Table 78 Sales of Men’s Grooming by Category: Value 2016-2021
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in the US

KEY DATA FINDINGS

CO. by Colgate tackles oral beauty for gen Z consumers
Consumers swap out professional teeth whitening services for at-home kits
Manual toothbrushes sees a bump in demand as replaceable heads gain traction
Sustainability in packaging and format top-of-mind for oral care brands
As oral care looks to establish itself in the beauty space, so strategies should change
Prebiotic toothpaste looks to strike a conversation on beneficial bacteria
Table 87 Sales of Oral Care by Category: Value 2016-2021
Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 89 Sales of Toothbrushes by Category: Value 2016-2021
Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 92 NBO Company Shares of Oral Care: % Value 2017-2021
Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in the US

KEY DATA FINDINGS

Self-care and skinimalism trends propel skin care in 2021
Innovation brings much-needed life to acne treatments and anti-agers
Attention turns towards ingredients as consumers seek tailored skin solutions
Innovation and novelty will be required to maintain skin care’s momentum
Players should innovate in line with consumers’ quest for wellness and efficacious products
Investments in beauty apps to continue, as they empower consumers with educational content to find the right products
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in the US

KEY DATA FINDINGS

Strong domestic travel contributes to recovery of sun protection, but daily use remains the key driving force
Momentum for self-tanning continues as players improve formulations and distribution
Expanding competitive pressures force players to expedite new product development and focus on digital channels for educational efforts
Self-care and preventative health trends provide a strong outlook
The appetite for multifunctional products will encourage competitive pressure from other beauty categories
Safety concerns will remain top-of-mind, which may open up further opportunities for dermocosmetics players
Table 111 Sales of Sun Care by Category: Value 2016-2021
Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in the US

KEY DATA FINDINGS

Premium fragrances contributes largest absolute value gains to premium beauty and personal care
Skinification helps premium colour cosmetics rebound
Premium dermocosmetics ripe for expansion despite smaller footprint compared with mass
Sustainable features to ramp up in premium beauty and personal care
Mergers and acquisitions activity to focus on premium indie brands and clean beauty
Personalisation to enhance the premium beauty consumer experience
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in the US

KEY DATA FINDINGS

Wellness drives up skinification, dermocosmetics and self-care positioning
Demand for mass hygiene products slows, but remains above pre-COVID-19 levels
Mass brands expand “clean” offerings with refillable packaging
Increasing hybridity between beauty and personal care products
Mass brands adopt innovative solutions to make sustainability achievable and affordable
Social media key to renewing interest in beauty discovery amongst mass brands
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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