Country Report

Beauty and Personal Care in

Beauty and Personal Care in Ghana

Jun 2019

US$2,650

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Executive Summary

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A growing urban population and rising disposable incomes are benefiting sales of beauty and personal care in Ghana. Changing attitudes towards personal grooming, and exposure to global style and fashion trends due to widening internet access are also supporting sales.

Country insight

Socioeconomic trends

Logistics/infrastructure

Market Data

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ghana for free:

The Beauty and Personal Care in Ghana market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Ghana?
What are the major brands in Ghana?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Ghana

EXECUTIVE SUMMARY

Country insight

Socioeconomic trends

Logistics/infrastructure

Chart 1 Beauty and Personal Care: Independent Small Grocer
Chart 2 Beauty and Personal Care: Beauty Specialist Retailer

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

BABY AND CHILD-SPECIFIC PRODUCTS

Chart 3 Baby and Child-Specific Products: Department Store
Chart 4 Baby and Child-Specific Products: Independent Small Grocer

Category Data

Table 12 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023

BATH AND SHOWER

Chart 5 Bath and Shower: Department Store
Chart 6 Bath and Shower: Independent Small Grocer

Category Data

Table 18 Sales of Bath and Shower by Category: Value 2013-2018
Table 19 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 21 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 22 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023

DEODORANTS

Chart 7 Deodorants: Hypermarket
Chart 8 Deodorants: Independent Small Grocer

Category Data

Table 24 Sales of Deodorants by Category: Value 2013-2018
Table 25 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Deodorants: % Value 2014-2018
Table 27 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 28 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023

HAIR CARE

Chart 9 Hair Care: Independent Small Grocer
Chart 10 Hair Care: Supermarket

Category Data

Table 30 Sales of Hair Care by Category: Value 2013-2018
Table 31 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Hair Care: % Value 2014-2018
Table 33 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 34 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023

DEPILATORIES

Chart 11 Depilatories: Mass Merchandiser
Chart 12 Depilatories: Hypermarket

Category Data

Table 36 Sales of Depilatories by Category: Value 2013-2018
Table 37 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Depilatories: % Value 2014-2018
Table 39 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 40 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

ORAL CARE

Chart 13 Oral Care: Independent Small Grocer
Chart 14 Oral Care: Mass Merchandiser

Category Data

Table 42 Sales of Oral Care by Category: Value 2013-2018
Table 43 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Oral Care: % Value 2014-2018
Table 45 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 46 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023

MEN’S GROOMING

Chart 15 Men’s Grooming: Hypermarket
Chart 16 Men’s Grooming: Mass Merchandiser

Category Data

Table 48 Sales of Men’s Grooming by Category: Value 2013-2018
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

COLOUR COSMETICS

Chart 17 Colour Cosmetics: Beauty Specialist Retailer
Chart 18 Colour Cosmetics: Hypermarket

Category Data

Table 54 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 59 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 60 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

FRAGRANCES

Chart 19 Fragrances: Beauty Specialist Retailer
Chart 20 Fragrances: Mass Merchandiser

Category Data

Table 61 Sales of Fragrances by Category: Value 2013-2018
Table 62 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Fragrances: % Value 2014-2018
Table 64 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Fragrances: % Value 2015-2018
Table 66 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

SKIN CARE

Chart 21 Skin Care: Department Store
Chart 22 Skin Care: Mass Merchandiser

Category Data

Table 68 Sales of Skin Care by Category: Value 2013-2018
Table 69 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Skin Care: % Value 2014-2018
Table 71 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 72 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 73 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

SUN CARE

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Megatrends

Country Report

Beauty and Personal Care in Ghana

New Report Guarantee

Executive Summary

New Report Guarantee

Country insight

Socioeconomic trends

Logistics/infrastructure

Market Data

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in Ghana

EXECUTIVE SUMMARY

Country insight

Socioeconomic trends

Logistics/infrastructure

Market Data

BABY AND CHILD-SPECIFIC PRODUCTS

Category Data

BATH AND SHOWER

Category Data

DEODORANTS

Category Data

HAIR CARE

Category Data

DEPILATORIES

Category Data

ORAL CARE

Category Data

MEN’S GROOMING

Category Data

COLOUR COSMETICS

Category Data

FRAGRANCES

Category Data

SKIN CARE

Category Data

SUN CARE

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