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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Ghana

Aug 2020

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales continue to increase despite economic pressures as the growing urban population and rising disposable incomes underpin growth. More modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are supporting demand for a wider range of products, including sophisticated items and premium brands.

Market Insight: COVID-19 Impact

The negative impact of COVID-19 on sales of beauty and personal care was less pronounced in Ghana than in most other sub-Saharan African countries. The country’s greater stability and relatively large urban middle class meant that a substantial proportion of Ghanaian households were well-equipped to withstand the economic pressures created by the advent of COVID-19 during the first half of 2020.

Country Insight: COVID-19 Impact

The country’s borders were partially closed on 16 March, before being completely closed on 23 March. This was expected to last until at least 31 May.

Country Insight: Pre-COVID-19

There is a strong focus on hygiene and cleanliness amongst Ghanaian consumers. This is mainly due to the humid climate throughout the country and high levels of air pollution in the major cities, which encourage most people to wash at least once per day.

Socioeconomic Trends

The last 25 years have seen Ghana’s society and economy benefit from long-term political and social stability, with the country’s rich natural resources of gold, cocoa and oil underpinning economic stability. Wages increased substantially in real terms over the course of the review period, spurring increases in consumer spending and the expansion of the already substantial urban middle-class.

Logistics/Infrastructure

Ghana's long-term stability means that its rural road infrastructure is considerably better than that of some neighbouring countries such as Côte d'Ivoire. Distribution networks in urban areas are generally very well-organised, including in Greater Accra, Takoradi, Kumasi and, to a lesser extent, Tamale and other cities.

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Beauty and Personal Care Sample Report Beauty and Personal Care Data Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ghana for free (where applicable):

The Beauty and Personal Care in Ghana market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Ghana?
What are the major brands in Ghana?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

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Beauty and Personal Care in Ghana

EXECUTIVE SUMMARY

Market Insight: COVID-19 Impact

Country Insight: COVID-19 Impact

Country Insight: Pre-COVID-19

Socioeconomic Trends

Logistics/Infrastructure

Chart 1 Beauty and Personal Care: Beauty Specialist Retailer
Chart 2 Beauty and Personal Care: Supermarket

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

BABY AND CHILD-SPECIFIC PRODUCTS

Pre-COVID-19 Performance

2020 and Beyond

Chart 3 Baby and Child-Specific Products: Hypermarket
Chart 4 Baby and Child-Specific Products: Department Store

Category Data

Table 12 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024

BATH AND SHOWER

Pre-COVID-19 Performance

2020 and Beyond

Chart 5 Bath and Shower: Hypermarket
Chart 6 Bath and Shower: Independent Grocery Retailer

Category Data

Table 18 Sales of Bath and Shower by Category: Value 2014-2019
Table 19 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 21 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 22 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024

DEODORANTS

Pre-COVID-19 Performance

2020 and Beyond

Chart 7 Deodorants: Hypermarket
Chart 8 Deodorants: Independent Grocery Retailer

Category Data

Table 24 Sales of Deodorants by Category: Value 2014-2019
Table 25 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Deodorants: % Value 2015-2019
Table 27 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 28 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024

HAIR CARE

Pre-COVID-19 Performance

2020 and Beyond

Chart 9 Hair Care: Mass Merchandiser
Chart 10 Hair Care: Hypermarket

Category Data

Table 30 Sales of Hair Care by Category: Value 2014-2019
Table 31 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Hair Care: % Value 2015-2019
Table 33 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 34 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024

DEPILATORIES

Pre-COVID-19 Performance

2020 and Beyond

Chart 11 Depilatories: Hypermarket
Chart 12 Depilatories: Hypermarket

Category Data

Table 36 Sales of Depilatories by Category: Value 2014-2019
Table 37 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Depilatories: % Value 2015-2019
Table 39 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 40 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

ORAL CARE

Pre-COVID-19 Performance

2020 and Beyond

Chart 13 Oral Care: Mass Merchandiser
Chart 14 Oral Care: Hypermarket

Category Data

Table 42 Sales of Oral Care by Category: Value 2014-2019
Table 43 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Oral Care: % Value 2015-2019
Table 45 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 46 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024

MEN’S GROOMING

Pre-COVID-19 Performance

2020 and Beyond

Chart 15 Men’s Grooming: Mass Merchandiser
Chart 16 Men’s Grooming: Independent Grocery Retailer

Category Data

Table 48 Sales of Men’s Grooming by Category: Value 2014-2019
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

COLOUR COSMETICS

Pre-COVID-19 Performance

2020 and Beyond

Chart 17 Colour Cosmetics: Department Stores
Chart 18 Colour Cosmetics: Independent Grocery Store

Category Data

Table 54 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 59 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 60 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

FRAGRANCES

Pre-COVID-19 Performance

2020 and Beyond

Chart 19 Fragrances: Chained Beauty Retailer
Chart 20 Fragrances: Department Store

Category Data

Table 61 Sales of Fragrances by Category: Value 2014-2019
Table 62 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Fragrances: % Value 2015-2019
Table 64 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 65 LBN Brand Shares of Premium Fragrances: % Value 2016-2019
Table 66 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

SKIN CARE

Pre-COVID-19 Performance

2020 and Beyond

Chart 21 Skin Care: Mass Merchandiser
Chart 22 Skin Care: Independent Grocery Retailer

Category Data

Table 68 Sales of Skin Care by Category: Value 2014-2019
Table 69 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Skin Care: % Value 2015-2019
Table 71 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 72 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 73 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Beauty and Personal Care in Ghana

New Report Guarantee

Executive Summary

New Report Guarantee

Market Insight: COVID-19 Impact

Country Insight: COVID-19 Impact

Country Insight: Pre-COVID-19

Socioeconomic Trends

Logistics/Infrastructure

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Ghana

EXECUTIVE SUMMARY

Market Insight: COVID-19 Impact

Country Insight: COVID-19 Impact

Country Insight: Pre-COVID-19

Socioeconomic Trends

Logistics/Infrastructure

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

BABY AND CHILD-SPECIFIC PRODUCTS

Pre-COVID-19 Performance

2020 and Beyond

Category Data

BATH AND SHOWER

Pre-COVID-19 Performance

2020 and Beyond

Category Data

DEODORANTS

Pre-COVID-19 Performance

2020 and Beyond

Category Data

HAIR CARE

Pre-COVID-19 Performance

2020 and Beyond

Category Data

DEPILATORIES

Pre-COVID-19 Performance

2020 and Beyond

Category Data

ORAL CARE

Pre-COVID-19 Performance

2020 and Beyond

Category Data

MEN’S GROOMING

Pre-COVID-19 Performance

2020 and Beyond

Category Data

COLOUR COSMETICS

Pre-COVID-19 Performance

2020 and Beyond

Category Data

FRAGRANCES

Pre-COVID-19 Performance

2020 and Beyond

Category Data

SKIN CARE

Pre-COVID-19 Performance

2020 and Beyond

Category Data

SUN CARE

Pre-COVID-19 Performance

2020 and Beyond

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