Beauty and Personal Care in Ghana

Beauty and Personal Care in Ghana

EXECUTIVE SUMMARY

Chart 1 Beauty and Personal Care in Ghana in 2017
Chart 2 Ghana Socioeconomic Trends

Socioeconomic trends

Logistics/infrastructure

Chart 3 Beauty and Personal Care: Hypermarket
Chart 4 Beauty and Personal Care: Beauty Specialist Retailer (1)
Chart 5 Beauty and Personal Care: Beauty Specialist Retailer (2)
Chart 6 Beauty and Personal Care: Supermarket

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 4 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 9 Distribution of Beauty and Personal Care by Format and by Category: % Value 2017

BABY AND CHILD-SPECIFIC PRODUCTS

Chart 7 Baby and Child-Specific Products: Hypermarket (1)
Chart 8 Baby and Child-Specific Products: Hypermarket (2)
Chart 9 Baby and Child-Specific Products: Department Store

Category Data

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 13 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Baby and Child-Specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-Specific Products: % Value 2014-2017
Summary 1 Baby and Child-Specific Products Pricing

BATH AND SHOWER

Chart 10 Bath and Shower: Department Store
Chart 11 Bath and Shower: Forecourt Retailer
Chart 12 Bath and Shower: Hypermarket

Category Data

Table 16 Sales of Bath and Shower by Category: Value 2012-2017
Table 17 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 18 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 19 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 21 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Summary 2 Bath and Shower Pricing

DEODORANTS

Chart 13 Deodorants: Department Store (1)
Chart 14 Deodorants: Chemist/Pharmacy
Chart 15 Deodorants: Department Store (2)

Category Data

Table 22 Sales of Deodorants by Category: Value 2012-2017
Table 23 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 25 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Deodorants: % Value 2013-2017
Table 27 LBN Brand Shares of Deodorants: % Value 2014-2017
Summary 3 Deodorants Pricing

HAIR CARE

Chart 16 Hair Care: Hypermarket (1)
Chart 17 Hair Care: Hypermarket (2)
Chart 18 Hair Care: Hypermarket (3)

Category Data

Table 28 Sales of Hair Care by Category: Value 2012-2017
Table 29 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 30 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 31 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Hair Care: % Value 2013-2017
Table 33 LBN Brand Shares of Hair Care: % Value 2014-2017
Summary 4 Hair Care Pricing

DEPILATORIES

Chart 19 Depilatories: Hypermarket
Chart 20 Depilatories: Department Store
Chart 21 Depilatories: Mass Merchandiser

Category Data

Table 34 Sales of Depilatories by Category: Value 2012-2017
Table 35 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 37 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Depilatories: % Value 2013-2017
Table 39 LBN Brand Shares of Depilatories: % Value 2014-2017
Summary 5 Depilatories Pricing

ORAL CARE

Chart 22 Oral Care: Hypermarket (1)
Chart 23 Oral Care: Hypermarket (2)
Chart 24 Oral Care: Chemist/Pharmacy

Category Data

Table 40 Sales of Oral Care by Category: Value 2012-2017
Table 41 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 42 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 43 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Oral Care: % Value 2013-2017
Table 45 LBN Brand Shares of Oral Care: % Value 2014-2017
Summary 6 Oral Care Pricing

MEN’S GROOMING

Chart 25 Men’s Grooming: Hypermarket
Chart 26 Men’s Grooming: Convenience Store
Chart 27 Men’s Grooming: Forecourt Retailer

Category Data

Table 46 Sales of Men’s Grooming by Category: Value 2012-2017
Table 47 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 48 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 49 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Summary 7 Men’s Grooming Pricing

COLOUR COSMETICS

Chart 28 Colour Cosmetics: Beauty Specialist Retailer (1)
Chart 29 Colour Cosmetics: Hypermarket
Chart 30 Colour Cosmetics: Chemist/Pharmacy
Chart 31 Colour Cosmetics: Beauty Specialist Retailer (2)

Category Data

Table 52 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 53 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 54 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 55 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Summary 8 Colour Cosmetics Pricing

FRAGRANCES

Chart 32 Fragrances: Beauty Specialist Retailer
Chart 33 Fragrances: Hypermarket

Category Data

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Summary 9 Fragrances Pricing

SKIN CARE

Chart 34 Skin Care: Hypermarket (1)
Chart 35 Skin Care: Department Store
Chart 36 Skin Care: Hypermarket (2)

Category Data

Table 64 Sales of Skin Care by Category: Value 2012-2017
Table 65 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 66 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 67 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Skin Care: % Value 2013-2017
Table 69 LBN Brand Shares of Skin Care: % Value 2014-2017
Summary 10 Skin Care Pricing

SUN CARE

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