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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Ghana?
- Which are the leading brands in Ghana?
- How are products distributed in Ghana?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Ghana
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for beauty and personal care?
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
2021 Developments
Prospects and Opportunities
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
BATH AND SHOWER
2021 Developments
Prospects and Opportunities
Category Data
Table 18 Sales of Bath and Shower by Category: Value 2016-2021
Table 19 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 21 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 22 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
DEODORANTS
2021 Developments
Prospects and Opportunities
Category Data
Table 24 Sales of Deodorants by Category: Value 2016-2021
Table 25 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Deodorants: % Value 2017-2021
Table 27 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 28 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
HAIR CARE
2021 Developments
Prospects and Opportunities
Category Data
Table 30 Sales of Hair Care by Category: Value 2016-2021
Table 31 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Hair Care: % Value 2017-2021
Table 33 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 34 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
DEPILATORIES
2021 Developments
Prospects and Opportunities
Category Data
Table 36 Sales of Depilatories by Category: Value 2016-2021
Table 37 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Depilatories: % Value 2017-2021
Table 39 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 40 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
ORAL CARE
2021 Developments
Prospects and Opportunities
Category Data
Table 42 Sales of Oral Care by Category: Value 2016-2021
Table 43 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Oral Care: % Value 2017-2021
Table 45 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 46 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
MEN’S GROOMING
2021 Developments
Prospects and Opportunities
Category Data
Table 48 Sales of Men’s Grooming by Category: Value 2016-2021
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
COLOUR COSMETICS
2021 Developments
Prospects and Opportunities
Category Data
Table 54 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 59 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 60 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
FRAGRANCES
2021 Developments
Prospects and Opportunities
Category Data
Table 61 Sales of Fragrances by Category: Value 2016-2021
Table 62 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Fragrances: % Value 2017-2021
Table 64 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Fragrances: % Value 2018-2021
Table 66 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
SKIN CARE
2021 Developments
Prospects and Opportunities
Category Data
Table 68 Sales of Skin Care by Category: Value 2016-2021
Table 69 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Skin Care: % Value 2017-2021
Table 71 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 72 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 73 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE
2021 Developments
Prospects and Opportunities
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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