Beauty and Personal Care in Vietnam

Beauty and Personal Care in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Demand boosted by rising disposable incomes and fashion awareness

Growth driven by booming development of ecommerce channel

Rising health awareness boosts demand for naturally positioned brands

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Mass Beauty and Personal Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing competition from increasingly affordable premium brands

Producers introduce new mass brands in bid to attract consumers

Wide product ranges and extensive distribution key to success within mass segment

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising disposable incomes and fashion awareness boost premium sales

New fashion trends fuel interest in premium colour cosmetics

Dynamic marketing and innovation key to attracting consumers

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand limited by slowing birth rate and rising maturity

Growing interest in more natural products among health concerned parents

Strong brand name and trust key to attracting consumers

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

New packaging and rising hygiene awareness boost demand

New herbal and naturally positioned products attracting health focused consumers

Consumer trust and extensive distribution key to success of global players

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising fashion awareness fuels interest in colour cosmetics

New innovative lip products continue to attract Vietnamese women

Luxury reputation ensures Estée Lauder remains in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 44 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 45 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 46 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 47 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 48 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 49 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising image awareness boosts demand for deodorant sprays

Sprays continue to gain sales share from roll-ons

Extensive distribution and strong marketing key to success of Beiersdorf

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing interest in hair removers boosts demand for depilatories

Rising awareness of men’s razors and blades

Strong consumer trust key to success of Reckitt Benckiser

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 63 NBO Company Shares of Depilatories: % Value 2015-2019
Table 64 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 65 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising living standards and fashion awareness boost demand for fragrances

Competition from deodorant sprays, bath and shower gel contributes to slowdown

Luxury brand image ensures international players remain in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 67 Sales of Fragrances by Category: Value 2014-2019
Table 68 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Fragrances: % Value 2015-2019
Table 70 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 73 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for natural and herbal brands boosted by rising environmental awareness

Growing threat posed by availability of unauthorised products

International brands leverage financial strength to lead sales

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 75 Sales of Hair Care by Category: Value 2014-2019
Table 76 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 78 NBO Company Shares of Hair Care: % Value 2015-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Colourants: % Value 2016-2019
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 85 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising maturity represents threat to future growth

New innovative products helping to attract male consumers

Extensive advertising key to dominance of international players

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 88 Sales of Men’s Grooming by Category: Value 2014-2019
Table 89 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 90 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 91 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 92 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 93 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 95 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 96 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising consumer health awareness boosts demand for herbal and natural oral care

Growing maturity represents threat to future sales

Unilever invests in marketing and product development to remain in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 97 Sales of Oral Care by Category: Value 2014-2019
Table 98 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 99 Sales of Toothbrushes by Category: Value 2014-2019
Table 100 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 101 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 102 NBO Company Shares of Oral Care: % Value 2015-2019
Table 103 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 105 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 106 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 108 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising image awareness boosts demand for premium brands

Ageing population fuels interest in anti-agers

Consumer trust key to success of leading international brands

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 110 Sales of Skin Care by Category: Value 2014-2019
Table 111 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 112 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 113 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 114 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 NBO Company Shares of Skin Care: % Value 2015-2019
Table 117 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 118 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 119 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 120 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 121 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 122 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 123 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 124 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for sun protection boosted by rising awareness of dangers of sun exposure

Sales limited by competition from innovative colour cosmetics and facial skin care

Competition intensifies in response to strong growth potential

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 125 Sales of Sun Care by Category: Value 2014-2019
Table 126 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 127 NBO Company Shares of Sun Care: % Value 2015-2019
Table 128 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 129 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 130 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 131 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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