Beauty and Personal Care in Vietnam

May 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Vietnam

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
More local and international brands enter the fray to intensify the competitive landscape
Lockdown conditions and safety concerns continue to see a shift to e-commerce
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

The pandemic boosts the use of baby wipes and nappy (diaper) rash treatments but militates against the need for non-essential baby and child-specific products
Mother and child specialists and e-commerce benefit from leeway amid strong restrictions on sales and deliveries
Johnson & Johnson leverages strong brand name, wide distribution and digital marketing to stay ahead of the field

PROSPECTS AND OPPORTUNITIES

Economic recovery and return to pre-pandemic lifestyles to boost sales but demographic trends may limit the potential consumer base
Premiumisation to drive value sales in a volume-challenged category
Government support set to see stronger development of online operations

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fast growth in 2020 and strict lockdown in 2021 see dip in bath and shower sales
Hand sanitisers and liquid soap retain high demand as the pandemic situation worsens in 2021
Unilever responds to health and wellness trend as the competitive landscape intensifies

PROSPECTS AND OPPORTUNITIES

Return to on-the-go lifestyles and travel to boost body wash/shower gel
Higher hygiene awareness, return to travel norms and “sanitiser stations” to push growth trajectory in hand sanitisers and liquid soap
Digitalisation emerging fast as an effective strategy to increase brand awareness

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2016-2021 Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 25 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic measures reduce consumption occasions for colour cosmetics
Mass brands absorb some of the effects of COVID-19 to lead the field
Players embrace digital tools to increase engagement with consumers

PROSPECTS AND OPPORTUNITIES

High vaccination rate, economic recovery and return to work and social norms to underpin rebound in colour cosmetics
Stronger consumption occasions set to boost the use of facial make-up
Local brands look to celebrity endorsements and natural positioning to gain a competitive edge

CATEGORY DATA

Table 28 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 32 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 33 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 34 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 35 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown conditions decrease the use of deodorants in 2021
Digital marketing becomes a key way to reach consumers in and out of lockdowns
International players leverage greater resources to dominate the category

PROSPECTS AND OPPORTUNITIES

High vaccination rate and return to out-of-home lifestyles augur well for the recovery of deodorants
Product innovation to add value to the offer in deodorants
Companies and retailers set to develop e-commerce as a sales and marketing channel to reach consumers

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2016-2021 Table 40 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 41 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 42 NBO Company Shares of Deodorants: % Value 2017-2021 Table 43 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 44 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heavy lockdown conditions weaken interest in depilatories in 2021
Natural and organic products receive more attention from players and consumers
Veet benefits from strong distribution and a prestige image to lead depilatories

PROSPECTS AND OPPORTUNITIES

Return to outdoor lifestyles to push recovery of depilatories
International brands set to lead the way but space remains for local brands offering natural and organic options
Alternatives threaten retail sales of depilatories

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2016-2021 Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 51 NBO Company Shares of Depilatories: % Value 2017-2021 Table 52 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 53 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdowns hinder potential for recovery in 2021
E-commerce boom increases need to control illicit trade in fragrances
Coty leverages wide portfolio and strong distribution to lead the category

PROSPECTS AND OPPORTUNITIES

Fragrances set to rebound in line with economic recovery and return to work and social norms
Desire for more sophisticated fragrances from women and men set to boost sales in premium segments
Ongoing issue of counterfeit products to help maintain a preference for store-based retailing

CATEGORY DATA

Table 55 Sales of Fragrances by Category: Value 2016-2021 Table 56 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Fragrances: % Value 2017-2021 Table 58 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 61 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdowns reduce grooming occasions and the need or desire to wash hair in 2021
Natural and organic/herbal products receive attention for hair health reasons
Unilever leverages high financial resources to reach consumers with dynamic marketing, product innovation and strong brands

PROSPECTS AND OPPORTUNITIES

Return to pre-pandemic lifestyles and a highly vaccinated population to push consumption occasions and recovery
Environmental, health and cultural trends to spur the development of natural/organic products and intensive hair treatments
Digitalisation to move increasingly beyond e-commerce to digital marketing and brand building

CATEGORY DATA

Table 63 Sales of Hair Care by Category: Value 2016-2021 Table 64 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 65 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 66 NBO Company Shares of Hair Care: % Value 2017-2021 Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 68 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 69 LBN Brand Shares of Colourants: % Value 2018-2021 Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 71 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 72 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 73 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic restrictions reduce consumption occasions in 2021
Sales and marketing shift online to overcome lockdown conditions
Local brands start to penetrate men’s grooming with low prices and niche appeal

PROSPECTS AND OPPORTUNITIES

Rising economic and social confidence to offer sales and consumption occasions for men’s grooming
More international and local brands are expected to be attracted by the growth potential in the category
Perfumed deodorants may add value to deodorants as men aim for higher standards of grooming

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2016-2021 Table 77 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 80 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 81 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 83 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Higher personal hygiene awareness in the wake of the public health crisis boosts the demand for oral care products
Natural and herbal products continue to receive attention from a more health-conscious consumer base
Multinationals continue to leverage greater financial power to dominate oral care

PROSPECTS AND OPPORTUNITIES

Higher awareness of hygiene to support sales growth in oral care
More intense competitive landscape due to imports and developing local offer
Digital marketing set to become a more important tool to reach and engage consumers

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2016-2021 Table 86 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 87 Sales of Toothbrushes by Category: Value 2016-2021 Table 88 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 89 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 90 NBO Company Shares of Oral Care: % Value 2017-2021 Table 91 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 93 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 94 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 96 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Natural and organic products respond to growing health and environmental awareness among consumers
Dermocosmetics respond to consumers’ sensitive skin and acne concerns
Better quality and prestige perceptions underpin the preference for international brands

PROSPECTS AND OPPORTUNITIES

Higher awareness of the importance of health and wellbeing set to boost skin care sales
Adoption of daily skin care routines and FTAs to grow the presence of mass brands while the ageing population trend offers fast growth potential for anti-agers
Digital marketing to continue to develop and grow as a means of engaging consumers

CATEGORY DATA

Table 98 Sales of Skin Care by Category: Value 2016-2021 Table 99 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 100 NBO Company Shares of Skin Care: % Value 2017-2021 Table 101 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 102 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 103 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 104 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 105 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 106 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 107 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 108 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spikes in infections and renewed lockdowns continue downward trajectory in sun care sales in 2021
Internationals dominate the landscape with strong brands, wide distribution and dynamic marketing strategies
Digital platforms and tools grow in importance amid pandemic constraints

PROSPECTS AND OPPORTUNITIES

Freedom of movement and high vaccination rate to help revive travel and tourism and sun care sales
Premium sun care is expected to gain popularity among quality-seeking female consumers
Multifunctional products remain a threat to specialised sun care offerings

CATEGORY DATA

Table 109 Sales of Sun Care by Category: Value 2016-2021 Table 110 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 111 NBO Company Shares of Sun Care: % Value 2017-2021 Table 112 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 114 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown conditions and economic difficulties reduce the need for premium beauty and personal care in 2021
Growing range and acceptance sees fast value growth for premium dermocosmetics skin care
The rise of digitalisation impacts company strategies in 2021

PROSPECTS AND OPPORTUNITIES

Brighter economy set to boost value sales of premium brands
Players set to build brand awareness via marketing, distribution and education
Digital marketing to remain an effective strategy to engage consumers

CATEGORY DATA

Table 116 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 117 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 118 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 119 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 120 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tough economic climate encourages shift from higher-end to mass products
More brands enter the fray to boost the international presence
Local brands focus on e-commerce and good price/quality ratios

PROSPECTS AND OPPORTUNITIES

Improving spending power and return to pre-pandemic lifestyles to push sales in the forecast period
Premiumisation anticipated as mass players try to compete with premium options
E-commerce to widen the scope of mass brands

CATEGORY DATA

Table 122 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 123 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 124 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 125 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 126 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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