The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The COVID-19 pandemic is having a significant impact on sales of beauty and personal care in 2020, not only due to the lockdown but also rising economic uncertainty. While Vietnam has been less affected than many other countries, it is still expected to be hit hard economically, with the pandemic curbing consumption and investment and restricting production, trading, travel and tourism.
As of 6 May 2020, Vietnam had seen no deaths from COVID-19 and 271 cases. Vietnam is thus one of the first Asian countries to successfully contain the spread of COVID-19.
Beauty and personal care in Vietnam continues to see healthy sales growth, mainly thanks to higher living standards, a gradual increase in average incomes and the strong development of social networks. More Vietnamese people are willing to spend money on eating outside, travelling and purchasing apparel and footwear products – even premium brands.
The rapid development of modern retail channels such as supermarkets, convenience stores and pharmacies is a significant factor contributing to overall growth in the category. Nevertheless, social media and websites continue to become increasingly important for advertising beauty and personal care products, with companies looking to increase their market share and product penetration.
Vietnamese consumers have become increasingly conscious about using products deemed safer for health and public consumption and are purchasing brands marketed as “natural” and/or organic, in spite of their normally higher price tags. Bad press and increased public awareness of the possible toxicity and adverse short- and long-term health effects of beauty products containing artificial chemicals have helped this trend gain traction.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Vietnam for free (where applicable):
The Beauty and Personal Care in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.