Beauty and Personal Care in Algeria

Beauty and Personal Care in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise essential products in a time of economic hardship

Store closures lead to dynamic growth for e-commerce

Local brands and brands with local production perform well

RECOVERY AND OPPORTUNITIES

Growth will be driven by easing restrictions and the rise of cheaper local brands

Baby and child-specific products set to fare well due to higher penetration

Expansion of modern retailing will contribute to rising sales

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead sales to turn to decline

Performances vary widely depending on level of necessity

Puig leads a multinational-dominated field

RECOVERY AND OPPORTUNITIES

Growth will be driven by lower impact from COVID-19 and more working women

Volume growth set to slow as a result of import restrictions and rising prices

High demand for quality and willingness to spend in specific categories

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Algeria

KEY DATA FINDINGS

2020 IMPACT

Parents prioritise spending on their children, maintaining growth despite hardship

Some local players stop production due to logistics difficulties

Local players gain share due to import restrictions

RECOVERY AND OPPORTUNITIES

Solid growth expected, with various factors driving up sales

Slowing rate of growth as urban penetration rises

Baby wipes will continue to drive growth

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Algeria

KEY DATA FINDINGS

2020 IMPACT

Changing hygiene habits increase overall growth rates

Growing consumer price-consciousness due to economic impact of COVID-19

Players with local production see share increases due to import difficulties

RECOVERY AND OPPORTUNITIES

Continued growth for essential products despite economic problems

Bar soap will remain the most popular product due to its low price

Wider availability and lower prices of body wash will lead to strong growth

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Algeria

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics is hit hard by COVID-19, but eye make-up performs the best

Women are the main users of colour cosmetics and suffer the most financially

Cosmekam Algérie continues to lead in 2020 with its Bourjois brand

RECOVERY AND OPPORTUNITIES

Return to growth expected due to rising number of women in employment

Factors will also constrain growth

Rise of illicit products along with higher import taxes

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Algeria

KEY DATA FINDINGS

2020 IMPACT

Value decline limited by price rises despite some down-trading

Volume sales decline, but several factors limit the negative impact

Unilever extends its lead despite production issues even for local producers

RECOVERY AND OPPORTUNITIES

Less impact from COVID-19 and use of deodorants as fragrances will help recovery

Trading down expected to continue as prices set to rise

Deodorant sticks will perform well, but from only a small base

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2015-2020
Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 53 NBO Company Shares of Deodorants: % Value 2016-2020
Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 56 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Algeria

KEY DATA FINDINGS

2020 IMPACT

Falling sales from an already small base

Several factors limit the rate of decline

Local player Laboratoires Venus extends its lead

RECOVERY AND OPPORTUNITIES

Recovery as COVID-19 impact passes and more women enter employment

Slowdown in volume growth as consumers switch to salons or home-waxing

Innovative product launches will aim to attract more women

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2015-2020
Table 60 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Depilatories: % Value 2016-2020
Table 62 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 63 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Algeria

KEY DATA FINDINGS

2020 IMPACT

Decline as economic conditions worsen, but share of premium segment rises

Fewer usage occasions and a move to e-commerce

Leaders extend their shares despite rising import costs and availability issues

RECOVERY AND OPPORTUNITIES

Return to growth as demographic trends and easing of COVID-19 help recovery

Slowing volume growth due to price rises, maturity and poor economic environment

Mass men’s fragrances set to perform well as men trade down

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2015-2020
Table 66 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Fragrances: % Value 2016-2020
Table 68 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 71 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Lower disposable incomes, exacerbated by COVID-19, hamper growth

Less frequency of use due to home seclusion

Local players perform well due to low prices, with Hamia Pharm taking the lead

RECOVERY AND OPPORTUNITIES

Return to higher growth as many hair care products considered essential

Slowing volume growth as rising maturity is seen

Innovation expected in the natural and organic spheres

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2015-2020
Table 74 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 76 NBO Company Shares of Hair Care: % Value 2016-2020
Table 77 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 79 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Algeria

KEY DATA FINDINGS

2020 IMPACT

Performances vary, but growth is hampered for most categories

Less need for a groomed look due to lockdown

Some supply issues evident, especially during the lockdown

RECOVERY AND OPPORTUNITIES

Various factors set to drive a return to growth from 2021

Slowing volume growth as consumers’ incomes fall and prices rise

Lessening stigma set to contribute to growth

CATEGORY DATA

Table 82 Sales of Men’s Grooming by Category: Value 2015-2020
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Toothpaste is considered essential and sees less of an impact

Disruption to supplies, which may continue

Local producers perform well in oral care

RECOVERY AND OPPORTUNITIES

Return of stronger growth as awareness of the importance of oral hygiene increases

Rising maturity will hamper growth in core categories

More consumers likely to be attracted by specialised products

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Sales turn to volume decline due to measures to stop COVID-19

Worsening economic situation due to the pandemic leads to cautious consumers

Multinationals dominate, but some local players are emerging

RECOVERY AND OPPORTUNITIES

Widening of the product variety and consumer base set to drive growth

However, rising prices will lead to trading down and hamper volume growth

Move towards multi-benefit products in the forecast period

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions hamper growth

Falling incomes affect sales of products considered non-essential, including sun care

Local players maintain growth in a challenging environment

RECOVERY AND OPPORTUNITIES

Rising awareness of the dangers of sun exposure set to contribute to growth

Slowing volume growth due to price rises and economic problems

Parents will prioritise baby and child-specific sun care

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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