Beauty and Personal Care in Algeria
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Algeria
Economic challenges hamper category growth
Health and safety are the key considerations when buying a product
International brands maintain their leading position, while local brands gain ground
Robust growth ahead spearheaded by the rising birth rate and growing health awareness
Maturity will lead to slowdown as period progresses
Baby wipes will continue to lead the category
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Algeria
Consumer demand remains upbeat in bath and shower
Staple bath and shower products shape the category
Unilever Algérie bolsters lead with affordable brand portfolio
Bar soap to remain staple item as economic hardship continues
Weak economy will drive demand for mass products
Body wash/shower gel adds dynamism to category
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Algeria
Colour cosmetics boosted by return to make-up habits post-pandemic
Facial make-up and nail products steal the limelight
Cosmekam Algérie maintains its leadership but is challenged by L’Oréal Groupe
Growing number of females in workforce to drive growth in colour cosmetics
Limited availability of imports threatens category development
Growth in illicit trade is threat to colour cosmetics
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Algeria
Volume sales slowdown as inflation surges and economy weakens
Deodorant sprays remain most common format
Unilever Algérie boosts its lead aided by heavy marketing support and affordable price positioning
Economic downturn could be an advantage for deodorants
Marginal value growth expected for deodorants
Deodorant sticks will remain a niche
Table 38 Sales of Deodorants by Category: Value 2017-2022
Table 39 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 41 NBO Company Shares of Deodorants: % Value 2018-2022
Table 42 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 44 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Algeria
Hair removers/bleaches remain dominant choice
Growing popularity of salon services threatens category growth
Domestic products gain ground amid rising consumer price sensitivity
Depilatories to remain a small category
Price sensitivity and substitutes to hinder growth in depilatories
Further innovation and new product development is expected
Table 47 Sales of Depilatories by Category: Value 2017-2022
Table 48 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Depilatories: % Value 2018-2022
Table 50 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 51 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Algeria
Fragrances sees slowdown in retail volume growth
Stronger growth in mass fragrances compared to premium
Sharp rise in prices stimulates growth of illicit trade
Fragrances to see gradual rise in retail volume growth
Economic hardship will hamper overall category performance
Mass men’s fragrances to see strongest volume growth
Table 53 Sales of Fragrances by Category: Value 2017-2022
Table 54 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Fragrances: % Value 2018-2022
Table 56 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 59 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Algeria
Shampoo and 2-in-1 products remain core products
Slower growth due to the economic uncertainty
Foreign brands enjoy strong recognition among Algerians
Hair care is expected to develop slowly over the forecast period
Shift to mass brands will mitigate category growth
Product development to focus on natural and organic products
Table 61 Sales of Hair Care by Category: Value 2017-2022
Table 62 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 64 NBO Company Shares of Hair Care: % Value 2018-2022
Table 65 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 69 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Algeria
Men return to grooming products post-pandemic
Shaving products and fragrances are most popular in men’s grooming
Multinationals continue to lead in men’s grooming
Healthy growth expected as urbanisation and greater acceptance entices men
Economic downturn to hinder demand in the short term
Cultural shifts set to influence men’s grooming habits and consumption
Table 72 Sales of Men’s Grooming by Category: Value 2017-2022
Table 73 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 75 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 76 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 77 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 78 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 79 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Algeria
Slower but positive progress in oral care
Mouthwashes/dental rinses have marginal appeal
International brands retain their lead as local players show little interest in category
Solid volume growth prospects as oral hygiene gains awareness
Oral care to see weaker value growth
Demand to rise for specialised oral care products
Table 80 Sales of Oral Care by Category: Value 2017-2022
Table 81 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 82 Sales of Toothbrushes by Category: Value 2017-2022
Table 83 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 85 NBO Company Shares of Oral Care: % Value 2018-2022
Table 86 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 87 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 90 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Algeria
Positive performance for skin care thanks to rising popularity
Health trend puts focus on added-value products
Foreign brands retain their lead with local players increasingly looking to invest
High inflation and currency depreciation to drive up prices
Overall demand for skin care will remain healthy
Multi-benefit products to gain further appeal
Table 91 Sales of Skin Care by Category: Value 2017-2022
Table 92 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 93 NBO Company Shares of Skin Care: % Value 2018-2022
Table 94 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 95 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 96 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Algeria
Rebound in sun care as travel patterns shift back to normal
Economic uncertainty leads to higher price sensitivity
Local brands thrive amid import restrictions and currency devaluation
Awareness of sun’s harmful effects will continue to boost sales and new launches
Demand limited by sun care’s non-essential status in Algeria
Baby and child-specific sun care is key product
Table 98 Sales of Sun Care by Category: Value 2017-2022
Table 99 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 100 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 101 NBO Company Shares of Sun Care: % Value 2018-2022
Table 102 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 103 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 104 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 105 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Algeria
Positive growth in premium segment driven by small affluent consumer base
Economic uncertainty limits demand for premium beauty and personal care
Illicit trade and counterfeit products disrupts premium segment
Premium segment to be sustained by several positive trends
Slowdown in value growth due to economic challenges
Fragrances, colour cosmetics and skin care will remain the most relevant categories
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Algeria
Mass segment satisfies the needs of the Algerian population
Price consciousness drives purchasing behaviour
Fragmented competitive landscape for mass beauty and personal care in Algeria
Bath and shower and deodorants will continue to shape mass segment
Baby and child-specific products is pivotal to mass segment
E-commerce is promising opportunity for mass segment
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027