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Beauty and Personal Care in
Algeria

Country Report

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Executive Summary

Jun 2019
Population growth and rising consumer awareness support growth

Beauty and personal care posted a positive performance in volume terms in 2018, whilst current value growth was much higher due to rising unit prices. Favourable demographic trends were the main driver of growth in Algeria in 2018, along with rising urbanisation, increasing consumer awareness and lifestyle changes.

The increasing shift to mass brands is driven by economic hardship

The country’s economic challenges, due to falling global oil prices, led to increasing inflation and the declining exchange power of the Algerian dinar. This significantly eroded consumers’ purchasing power and therefore limited their expenditure on beauty and personal care products, as average unit prices rose sharply in 2018.

International players continue to lead, but local players are gaining ground

In Algeria, international players such as Unilever, L’Oréal and Colgate-Palmolive lead value sales in beauty and personal care. The leading position of multinational companies can be attributed to their large product portfolios, powerful distribution networks, strong marketing budgets and the long-standing consumer awareness and trust that such companies enjoy.

Health and beauty specialist retailers continues to lead distribution

Health and beauty specialist retailers continued to lead the distribution of beauty and personal care products in 2018, closely followed by traditional grocery retailers. Nevertheless, both these distribution channels saw declining value shares during the review period, due to the growth of other channels.

Moderate development is expected over the forecast period

Over the forecast period, the ongoing unfavourable economic environment is likely to continue to hamper consumption, and therefore slow down volume growth in comparison with the review period. Nevertheless, it is expected that beauty and personal care will continue to develop and grow both in volume and current value terms.

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Beauty and Personal Care in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free (where applicable):

The Beauty and Personal Care in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Algeria?
  • What are the major brands in Algeria?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Algeria

EXECUTIVE SUMMARY

Population growth and rising consumer awareness support growth
The increasing shift to mass brands is driven by economic hardship
International players continue to lead, but local players are gaining ground
Health and beauty specialist retailers continues to lead distribution
Moderate development is expected over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Algeria

HEADLINES

PROSPECTS

Healthy growth is expected for baby and child-specific products
Volume growth is predicted to slow over the forecast period
Baby wipes is projected to see one of the fastest growth rates

COMPETITIVE LANDSCAPE

Beiersdorf and Johnson & Johnson continue to lead
Imported brands lead, but domestic production is growing
Mass brands dominate, due to increasing price sensitivity

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Algeria

HEADLINES

PROSPECTS

Bath and shower is expected to record healthy growth
A slowdown in volume growth is predicted over the forecast period
Body wash/shower gel is expected to remain the most dynamic category

COMPETITIVE LANDSCAPE

Unilever Algérie continues to lead bath and shower
Colgate-Palmolive Co is second in bath and shower
International brands dominate

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Algeria

HEADLINES

PROSPECTS

Colour cosmetics is expected to record growth over the forecast period
Volume growth in colour cosmetics is set to slow over the forecast period
Illicit trade of colour cosmetics is expected to rise over the forecast period

COMPETITIVE LANDSCAPE

Bourjois from Cosmekam Algérie remains the leading brand
Natural Swedish Cosmetics (Oriflame) is still struggling
Colour cosmetics continues to be dominated by international brands

CATEGORY DATA

Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Algeria

HEADLINES

PROSPECTS

Deodorants is set to continue growing over the forecast period
Volume growth is predicted to slow over the forecast period
Deodorant sticks is projected to see the fastest growth

COMPETITIVE LANDSCAPE

Unilever Algérie maintains its lead in deodorants in Algeria
Local brands are gaining ground in deodorants in Algeria
International versus domestic brands in deodorants

CATEGORY DATA

Table 38 Sales of Deodorants by Category: Value 2013-2018
Table 39 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 41 NBO Company Shares of Deodorants: % Value 2014-2018
Table 42 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 43 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 45 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Algeria

HEADLINES

PROSPECTS

Depilatories is set to grow in Algeria over the forecast period
Volume growth in depilatories is expected to be hampered by negative trends
Product innovation is expected in the forecast period

COMPETITIVE LANDSCAPE

Laboratoires Venus Sapeco leads depilatories
Reckitt Benckiser Group maintains second position
Depilatories remains fragmented in Algeria

CATEGORY DATA

Table 46 Sales of Depilatories by Category: Value 2013-2018
Table 47 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Depilatories: % Value 2014-2018
Table 49 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 50 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Algeria

HEADLINES

PROSPECTS

Fragrances is set to continue to post healthy growth over the forecast period
Volume growth is predicted to slow
Mass men’s fragrances is set to continue to see the most dynamic growth

COMPETITIVE LANDSCAPE

Puig continues to lead fragrances, followed by LVMH Moët Hennessy Louis Vuitton
Fragrances is dominated by imported international brands
Growth in fragrances is hampered by the rise of illicit trade

CATEGORY DATA

Table 52 Sales of Fragrances by Category: Value 2013-2018
Table 53 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Fragrances: % Value 2014-2018
Table 55 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 58 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Algeria

HEADLINES

PROSPECTS

Hair care is expected to continue seeing growth
Volume growth is projected to be lower in the forecast period
More product sophistication is expected for hair care over the forecast period

COMPETITIVE LANDSCAPE

L'Oréal Groupe leads hair care in Algeria
International brands lead, but domestic production is gaining significant ground
Algerians are increasingly shifting towards mass brands

CATEGORY DATA

Table 60 Sales of Hair Care by Category: Value 2013-2018
Table 61 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 63 NBO Company Shares of Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Algeria

HEADLINES

PROSPECTS

Further growth is expected for mass beauty and personal care
Mass baby and child-specific products and bath and shower to see strong growth
Mass beauty and personal care ranges continue to lead

COMPETITIVE LANDSCAPE

International brands remain dominant, but local production is gaining ground
Unilever Algérie remains the leading player in mass beauty and personal care
Fragmentation in mass beauty and personal care

CATEGORY DATA

Table 69 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 70 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 72 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 73 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Algeria

HEADLINES

PROSPECTS

Growth in men’s grooming is set to be fuelled by positive trends
Volume growth in men’s grooming will slow down over the forecast period
Changing lifestyle trends will diversify the demand in men’s grooming in Algeria

COMPETITIVE LANDSCAPE

The Procter & Gamble Co maintains its lead despite experiencing difficulties
Imported brands dominate, but local producers have a real opportunity
Growth in illicit trade of men’s grooming products in Algeria

CATEGORY DATA

Table 75 Sales of Men’s Grooming by Category: Value 2013-2018
Table 76 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 78 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 79 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 81 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 82 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Oral Care in Algeria

HEADLINES

PROSPECTS

Growth is projected for oral care in Algeria
Volume growth is predicted to slow over the forecast period
Increasing awareness of sophisticated oral care products is expected

COMPETITIVE LANDSCAPE

Colgate-Palmolive Co leads oral care in Algeria
Oral care is dominated by imported international brands
Local producers start to show an interest in oral care

CATEGORY DATA

Table 83 Sales of Oral Care by Category: Value 2013-2018
Table 84 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 85 Sales of Toothbrushes by Category: Value 2013-2018
Table 86 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 88 NBO Company Shares of Oral Care: % Value 2014-2018
Table 89 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 90 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 91 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 92 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 93 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Algeria

HEADLINES

PROSPECTS

Growth is projected for premium beauty and personal care in the forecast period
Growing import restrictions will remain a challenge to growth
Fragrances, colour cosmetics and skin care are the biggest categories

COMPETITIVE LANDSCAPE

Puig continues to lead premium beauty and personal care
International brands remain dominant
Premium beauty and personal care is threatened by illicit trade

CATEGORY DATA

Table 94 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 95 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 97 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 98 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Algeria

HEADLINES

PROSPECTS

Skin care is set to record healthy growth over the forecast period
Volume growth in skin care is expected to slow over the forecast period
Multipurpose products are becoming more popular in Algeria

COMPETITIVE LANDSCAPE

L'Oréal Groupe maintains its lead in skin care
Oriflame continues to struggle due to restrictions on imports
International brands lead skin care

CATEGORY DATA

Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 NBO Company Shares of Skin Care: % Value 2014-2018
Table 103 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 105 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Algeria

HEADLINES

PROSPECTS

Sun care is projected to record healthy growth over the forecast period
Slow volume growth is expected for sun care in Algeria
Baby and child-specific sun care is set to see the best performance

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead sun care in Algeria
International brands lead, but are losing ground
Laboratoires Venus Sapeco is gaining share in sun care

CATEGORY DATA

Table 107 Sales of Sun Care by Category: Value 2013-2018
Table 108 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 109 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 110 NBO Company Shares of Sun Care: % Value 2014-2018
Table 111 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 113 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 114 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 115 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023