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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Algeria

Jul 2020

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Executive Summary

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COVID-19 impact on beauty and personal care

COVID-19 will have a broadly negative impact on the performance of beauty and personal care in Algeria in 2020, for two main reasons. Firstly, the pandemic has compounded the existing economic crisis that has arisen from the decline in global prices for oil and gas – the country’s main exports – and the resultant depreciation of the Algerian dinar in recent years.

COVID-19 country impact

As of 6 May 2020, Algeria had seen around 470 deaths due to COVID-19 and 4,800 cases. On 17 March, the country closed its land, air and sea borders to travellers and banned mass gatherings, including for collective prayers.

Market expansion continues in 2019 despite worsening economic conditions

The rate of growth in total beauty and personal care current value sales increased in 2019, mainly due to steep price hikes that resulted from rising inflation, high import tariffs and the weakness of the Algerian dinar. However, the same factors continued to reduce consumer purchasing power, causing volume growth rates to slow across the market.

International brands continue to lead in 2019 but local players gain ground

International brands – most of which are imported – continued to account for the largest share of total beauty and personal care current value sales in 2019. This was partly because they typically command higher prices, but also reflected the fact that international brands hold strong early mover advantages in many categories and are traditionally perceived as being of superior quality by Algerians.

Ongoing economic crisis will continue to constrain market development

The outlook for beauty and personal care in Algeria over the forecast period is reasonably favourable, with total current value sales projected to grow steadily and most categories expected to develop positively in volume terms. The overall expansion of the market will continue to be underpinned by population growth, urbanisation, rising employment among women and rising image-consciousness among Algerians in general.

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Beauty and Personal Care Sample Report Beauty and Personal Care Data Sample

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free (where applicable):

The Beauty and Personal Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Algeria?
What are the major brands in Algeria?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Market expansion continues in 2019 despite worsening economic conditions

International brands continue to lead in 2019 but local players gain ground

Ongoing economic crisis will continue to constrain market development

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for mass products remains reasonably resilient in 2019

Mass baby and child-specific products posts the fastest current value growth in 2019

Unilever maintains overall lead in 2019 as domestic players continue gaining ground

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Worsening macroeconomic climate tempers demand for premium products in 2019

Premium baby and child-specific products expands fastest in value terms in 2019

Puig leads multinational-dominated field in 2019 as illicit trade continues to grow

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby and child-specific products weathers economic crisis reasonably well in 2019

Medicated products and baby wipes show the strongest performances in 2019

Multinationals continue to lead in 2019 but domestic players gain ground

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling purchasing power weakens demand for bath and shower products in 2019

Body wash/shower gel grows fastest in 2019 but bar soap remains dominant

Unilever maintains overall lead in 2019, followed by Colgate-Palmolive

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in female employment underpins expansion of colour cosmetics in 2019

Illicit trade increases in 2019 amidst growing economic hardship

Cosmekam Algérie continues to lead in 2019 with the Bourjois brand

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants continues to expand in 2019 despite growing economic hardship

Deodorant sticks grows fastest but sprays remain the dominant format in 2019

Unilever remains the clear leader in 2019 as local brands continue gaining ground

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2014-2019
Table 51 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 53 NBO Company Shares of Deodorants: % Value 2015-2019
Table 54 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 56 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for depilatories slows in 2019 amidst worsening economic conditions

Widespread use of traditional alternatives continues to limit demand in 2019

Laboratoires Venus retains overall lead in 2019, followed by Reckitt Benckiser

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2014-2019
Table 60 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Depilatories: % Value 2015-2019
Table 62 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 63 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for fragrances slows in 2019 as consumer purchasing power falls

Mass men's fragrances is the most dynamic category in 2019

Puig remains the overall leader in 2019, with LVMH placing second

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2014-2019
Table 66 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Fragrances: % Value 2015-2019
Table 68 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 71 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair care proves more resilient to economic crisis than most categories in 2019

2019 sees continued growth in demand for products made with natural ingredients

L'Oréal continues to lead in 2019 but faces growing threat from domestic players

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2014-2019
Table 74 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 76 NBO Company Shares of Hair Care: % Value 2015-2019
Table 77 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 79 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising image-consciousness underpins expansion of men’s grooming in 2019

Demand slows in 2019 as Algeria’s economic crisis worsens

Procter & Gamble maintains strong lead in 2019 despite difficult trading conditions

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Men’s Grooming by Category: Value 2014-2019
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

Oral Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising health awareness supports continued expansion of oral care in 2019

Dental floss is the most dynamic category in 2019, followed by electric toothbrushes

Colgate-Palmolive continues to lead oral care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Skin care posts solid results in 2019 despite worsening economic conditions

Skin care products offering multiple benefits continue to gain popularity in 2019

L'Oréal maintains overall lead in skin care 2019

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun care continues to expand in 2019 but steep price hikes temper demand

Baby and child-specific sun care remains the most dynamic category in 2019

Beiersdorf maintains overall lead in 2019 as local players continue to gain ground

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2014-2019
Table 109 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 111 NBO Company Shares of Sun Care: % Value 2015-2019
Table 112 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 114 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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Megatrends

Country Report

Beauty and Personal Care in Algeria

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on beauty and personal care

COVID-19 country impact

Market expansion continues in 2019 despite worsening economic conditions

International brands continue to lead in 2019 but local players gain ground

Ongoing economic crisis will continue to constrain market development

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Market expansion continues in 2019 despite worsening economic conditions

International brands continue to lead in 2019 but local players gain ground

Ongoing economic crisis will continue to constrain market development

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Mass Beauty and Personal Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for mass products remains reasonably resilient in 2019

Mass baby and child-specific products posts the fastest current value growth in 2019

Unilever maintains overall lead in 2019 as domestic players continue gaining ground

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Premium Beauty and Personal Care in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Worsening macroeconomic climate tempers demand for premium products in 2019

Premium baby and child-specific products expands fastest in value terms in 2019

Puig leads multinational-dominated field in 2019 as illicit trade continues to grow

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Baby and Child-Specific Products in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby and child-specific products weathers economic crisis reasonably well in 2019

Medicated products and baby wipes show the strongest performances in 2019

Multinationals continue to lead in 2019 but domestic players gain ground

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Bath and Shower in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling purchasing power weakens demand for bath and shower products in 2019

Body wash/shower gel grows fastest in 2019 but bar soap remains dominant

Unilever maintains overall lead in 2019, followed by Colgate-Palmolive

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Colour Cosmetics in Algeria

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in female employment underpins expansion of colour cosmetics in 2019

Illicit trade increases in 2019 amidst growing economic hardship

Cosmekam Algérie continues to lead in 2019 with the Bourjois brand

2020 AND BEYOND