Beauty and Personal Care in Algeria

Beauty and Personal Care in Algeria

EXECUTIVE SUMMARY

Favourable demographic trends and lifestyle changes drive sales

Challenging economic environment drives demand for mass products

International brands still dominate but domestic players are gaining ground

Restrictions on imports slow down new product launches

The outlook is positive despite economic challenges

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Algeria

HEADLINES

PROSPECTS

Driven by several positive trends, baby and child-specific products will continue growing

Despite expected positive performance, growth is expected to slow down

Baby wipes will continue seeing the fastest growth

COMPETITIVE LANDSCAPE

Johnson’s Baby remains the leading brand in the category

The category is dominated by imported brands but local players are gaining ground

Mass products dominate sales

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Algeria

HEADLINES

PROSPECTS

Healthy growth is expected for bath and shower over the forecast period

Bar soap is expected to remain the dominant category

Growth is predicted to gradually slow down over the forecast period

COMPETITIVE LANDSCAPE

Unilever becomes the category leader in bath and shower in 2017

Colgate-Palmolive loses its leading position in bath and shower in 2017

Bath and shower brands positioning tendency

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Algeria

HEADLINES

PROSPECTS

Colour cosmetics is expected to continue witnessing positive growth

Colour cosmetics growth is projected to slow down over the forecast period

Informal market in colour cosmetics is expected to grow

COMPETITIVE LANDSCAPE

Bourjois of Coty is the leading brand, whilst L'Oréal Group remains the leading player

Natural Swedish Cosmetics (Oriflame Algeria) sees the sharpest decrease

International brands continue leading but local production is expected to grow

CATEGORY DATA

Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Algeria

HEADLINES

PROSPECTS

Positive performance is expected for deodorants in Algeria

Expected growth slowdown for deodorants over the forecast period

Deodorant sticks sees fastest growth but sprays is expected to remain dominant

COMPETITIVE LANDSCAPE

Unilever Algeria remains the category leader in Algeria

Imported deodorant brands are losing ground

Domestically produced brands are consolidating their value shares

CATEGORY DATA

Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Algeria

HEADLINES

PROSPECTS

Depilatories expected to see positive growth, whilst remaining a niche

Depilatories growth is expected to slow down due to expanding beauty salons

Waxing is expected to continue hampering depilatories growth

COMPETITIVE LANDSCAPE

Laboratoires Venus remains the leader in depilatories

Reckitt Benckiser is losing ground

Depilatories category is fragmented in Algeria

CATEGORY DATA

Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Algeria

HEADLINES

PROSPECTS

Healthy growth expected for fragrances over the forecast period

Fragrances is expected to face serious threats to growth

Mass men’s fragrances is expected to see the fastest growth

COMPETITIVE LANDSCAPE

Moët Hennessy Louis Vuitton leads fragrances

International imported brands dominate premium fragrances

Ban on imports is reviving the informal market

CATEGORY DATA

Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Algeria

HEADLINES

PROSPECTS

Hair care is set to witness positive growth over the forecast period

Hair care growth is predicted to slow down

Growing consumer awareness of organic hair care products will drive growth

COMPETITIVE LANDSCAPE

L'Oréal Groupe continues leading the category but is losing ground

Domestic production is gaining traction

Perception of premium vs mass brands

CATEGORY DATA

Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Algeria

HEADLINES

PROSPECTS

Mass beauty and personal care is expected to witness sustainable growth

Baby and child-specific products will see fastest growth amongst mass products

Rising retail sales of mass beauty and personal care products is expected

COMPETITIVE LANDSCAPE

Unilever Algérie continues leading mass beauty and personal care in Algeria

Multinationals dominate but share of domestic brands is growing

Mass beauty and personal care landscape is fragmented

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Algeria

HEADLINES

PROSPECTS

Men's grooming is expected to see a positive performance over the forecast period

Expected slowdown in men's grooming over the forecast period

Changing lifestyle trends are projected to diversify the offer in men's grooming

COMPETITIVE LANDSCAPE

Procter & Gamble leads men's grooming in Algeria

Restriction on imports is giving local players good investment opportunities

Growing risk of informal market development

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2012-2017
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 79 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 82 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 83 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Oral Care in Algeria

HEADLINES

PROSPECTS

Oral care is expected to see positive growth over the forecast period

Oral care growth is projected to slow down

Sophisticated oral care products will be emerging but account for a small share

COMPETITIVE LANDSCAPE

Colgate remains the leading oral care brand in Algeria

Multinationals still dominate in oral care in Algeria

Domestic production starts gaining some ground in oral care

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2012-2017
Table 85 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 86 Sales of Toothbrushes by Category: Value 2012-2017
Table 87 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 89 NBO Company Shares of Oral Care: % Value 2013-2017
Table 90 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 91 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 93 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Algeria

HEADLINES

PROSPECTS

Healthy growth expected for premium beauty and personal care over the forecast period

Several threats to premium beauty and personal care growth

Premium beauty and personal care will continue to be shaped by fragrances and colour cosmetics

COMPETITIVE LANDSCAPE

Moët Hennessy Louis Vuitton maintains its lead in premium beauty and personal care

International imported brands dominate premium fragrances

Informal market in premium beauty and personal care is flourishing

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Algeria

HEADLINES

PROSPECTS

Skin care is expected to continue seeing positive growth over the forecast period

Gradual slowdown in growth is predicted over the forecast period

Trend of using products with multiple benefits is expected to grow over the forecast period

COMPETITIVE LANDSCAPE

L'Oréal Group remains the leading player in skin care

Natural Swedish Cosmetics loses significant ground

International players dominate, but local production expected to grow

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Skin Care: % Value 2013-2017
Table 104 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 106 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Algeria

HEADLINES

PROSPECTS

Sun care is expected to see a positive performance over the forecast period

Sun care growth is expected to slow down over the forecast period

Baby and child-specific sun care is expected to see the fastest growth

COMPETITIVE LANDSCAPE

Beiersdorf AG leads sun care in Algeria

International brands continue to lose value share, beset by import restrictions and higher prices in 2017

Laboratoires Venus Sapeco consolidates its position in sun care

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2012-2017
Table 109 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 111 NBO Company Shares of Sun Care: % Value 2013-2017
Table 112 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 114 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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