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COVID-19 will have a broadly negative impact on the performance of beauty and personal care in Algeria in 2020, for two main reasons. Firstly, the pandemic has compounded the existing economic crisis that has arisen from the decline in global prices for oil and gas – the country’s main exports – and the resultant depreciation of the Algerian dinar in recent years.
As of 6 May 2020, Algeria had seen around 470 deaths due to COVID-19 and 4,800 cases. On 17 March, the country closed its land, air and sea borders to travellers and banned mass gatherings, including for collective prayers.
The rate of growth in total beauty and personal care current value sales increased in 2019, mainly due to steep price hikes that resulted from rising inflation, high import tariffs and the weakness of the Algerian dinar. However, the same factors continued to reduce consumer purchasing power, causing volume growth rates to slow across the market.
International brands – most of which are imported – continued to account for the largest share of total beauty and personal care current value sales in 2019. This was partly because they typically command higher prices, but also reflected the fact that international brands hold strong early mover advantages in many categories and are traditionally perceived as being of superior quality by Algerians.
The outlook for beauty and personal care in Algeria over the forecast period is reasonably favourable, with total current value sales projected to grow steadily and most categories expected to develop positively in volume terms. The overall expansion of the market will continue to be underpinned by population growth, urbanisation, rising employment among women and rising image-consciousness among Algerians in general.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Algeria for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.