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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Algeria
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued value and volume growth in 2021
Baby wipes registers highest current value growth
Local players gain value share
PROSPECTS AND OPPORTUNITIES
Healthy value and volume growth over forecast period
Potential headwinds could dampen growth
Baby wipes will continue to drive growth
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuing value and volume growth
Players with local production see share increases due to import difficulties
Boom over for hand sanitisers
PROSPECTS AND OPPORTUNITIES
Muted value and volume growth over forecast period
Wider availability and lower prices of body wash will lead to strong growth
Growing focus on natural products in response to rising health consciousness
CATEGORY DATA
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Nail products best performer
Cosmekam Algérie continues to lead in 2021 with its Bourjois brand
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits colour cosmetics
Potential headwinds could dampen growth
Potential local entrant in colour cosmetics
CATEGORY DATA
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits deodorants
Deodorants sprays the most popular format
Unilever extends its lead despite and benefits from local production facilities
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Manufacturers focus on various different benefits to stimulate growth
Trading down expected to continue as prices set to rise
CATEGORY DATA
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 44 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits depilatories
Women’s razors and blades registers highest current value growth
Local player Laboratoires Venus extends its lead
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Innovative product launches will aim to attract more women
Popularity of beauty salons dampens volume sales
CATEGORY DATA
Table 47 Sales of Depilatories by Category: Value 2016-2021
Table 48 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Depilatories: % Value 2017-2021
Table 50 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 51 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
Leaders extend their lead
Mass outperforms premium in 2021
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Economic challenges dampen volume growth
Mass men’s fragrances outperforms women’s
CATEGORY DATA
Table 53 Sales of Fragrances by Category: Value 2016-2021
Table 54 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Fragrances: % Value 2017-2021
Table 56 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 59 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits hair care
Salon professional hair care registers highest growth
Local players gaining further value share
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Economic challenges dampen volume growth
Innovation expected in the natural and organic spheres
CATEGORY DATA
Table 61 Sales of Hair Care by Category: Value 2016-2021
Table 62 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 64 NBO Company Shares of Hair Care: % Value 2017-2021
Table 65 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 67 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in men’s grooming in 2021
Growing popularity of beards dampens volume sales of men’s shaving
Procter & Gamble holds on to clear lead
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Economic challenges dampen volume growth
More modern attitudes set to contribute to growth
CATEGORY DATA
Table 70 Sales of Men’s Grooming by Category: Value 2016-2021
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth on par with 2020
Electric toothbrushes gaining value share
Colgate-Palmolive holds on to its leading position
PROSPECTS AND OPPORTUNITIES
Muted but positive constant value growth over forecast period
Rising maturity will hamper growth in core products
More consumers likely to be attracted by specialised products
CATEGORY DATA
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth on par with 2020
Multinationals dominate, but some local players are emerging
Worsening economic situation due to the pandemic leads to cautious consumers
PROSPECTS AND OPPORTUNITIES
Increased availability supports volume sales
Rising prices will lead to trading down and hamper volume growth
Move towards multi-benefit products in the forecast period
CATEGORY DATA
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, after steep value and volume decline
Algerians more aware of the importance of sun protection
Local players maintain growth in a challenging environment
PROSPECTS AND OPPORTUNITIES
Muted but positive constant value growth over forecast period
Economic challenges dampen volume growth
Blurring of lines between skin care and sun care
CATEGORY DATA
Table 96 Sales of Sun Care by Category: Value 2016-2021
Table 97 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 99 NBO Company Shares of Sun Care: % Value 2017-2021
Table 100 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 102 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weaker recovery for premium than mass in 2021
Puig leads a multinational-dominated field
Unfavourable economic environment for imported premium brands
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Fragrances and colour cosmetics continue to be the most popular products within premium
Growing competition from higher quality mass brands
CATEGORY DATA
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Algeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in current value growth in 2021
Expansion of modern retailing contributing to rising sales
Local brands and brands with local production perform well
PROSPECTS AND OPPORTUNITIES
Muted but positive constant value growth over forecast period
Mass baby and child-specific BPC register highest constant value growth
Lingering impact of COVID-19 continues to influence consumer behaviour over forecast period
CATEGORY DATA
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026