2025 Developments
Beauty and personal care in Algeria demonstrated resilient expansion in 2025, outperforming many regional peers by achieving a retail sales value of DZD117 billion, despite modest volume growth and inflationary pressures. This resilience is being supported by a growing urban population at 47.4 million, which is driving demand for multifunctional, lifestyle-adapted products. The market remains attractive due to sustained real GDP growth of 4% and increasing consumer expenditure, fostering opportunities for both premium and mass offerings. However, economic constraints are prompting consumers to prioritise affordability, accelerating shifts from premium to mass brands, while local manufacturers are gaining traction by leveraging import restrictions and expanding value-driven portfolios. Transparency, regulatory compliance, and sustainability are decisive factors shaping innovation and consumer trust, with brands adopting natural formulations, eco-friendly packaging, and clear labelling to meet evolving expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Algeria
2025 Developments
Key Data Insights
Resilient Growth Driven by Rising Demand and Evolving Consumer Preferences
Hair Care Leads Value Sales as Urban Lifestyles Drive Demand for Multifunctional Products
Brands Drive Sustainability and Transparency to Build Trust
Population Growth and Urbanisation to Sustain Demand Despite Economic Challenges
Rising Health Awareness and Affordability to Drive Growth in Sun Care and Baby and Child-Specific Products
Economic Pressures and Sustainability Trends to Reshape Consumer Behaviour and Innovation
Global Players Sustain Lead with Broad Portfolios
Local Innovation and Aggressive Promotions Drive Growth Amid Steady Multinational Presence
Health and Beauty Specialists Maintain Lead
E-Commerce Emerges as Key Channel Amid Trust and Infrastructure Challenges
Baby and Child-Specific Products in Algeria
Key Data Insights
Skin Care Summary
Health and Wellness Trend Fuels Sales Growth
Facial Care Shows Strong Growth, Driven by Multifunctional Product Demand
Big Brands Drive Sustainability and Transparency Enhancing Trust
Rising Competition and Consumer Spending to Boost Category Growth
Facial Care to Record the Fastest Growth
Multifunctionality and Natural Ingredients to Reshape Product Innovation and Drive Consumer Trust
Leading Companies Sustain Stable Shares Amid Concentrated International Presence
Top Brands Leverage Product Strength and International Expertise to Sustain Leadership
Pharmacies Lead Distribution Amid Consumer Shift to Mass Retail
Retail E-Commerce Growth Driven by Price Promotions and Convenience
Bath and Shower in Algeria
Key Data Insights
Bath and Shower Summary
Sustainability and Lifestyle Trends Boost Brand Growth Amid Rising Consumer Demand
Bar Soap Leads Sales as Consumers Prioritise Essentials and Natural Ingredients
Big Brands Embody Evolving Consumer Sustainability Values and Natural Ingredients Demand
Domestic Brands to Expand Amid Rising Hygiene Awareness and Economic Pressures
Bar Soap to Maintain Dominance While Liquid Formats Gain Traction among Higher-Income Consumers
Sustainability and Affordability Trends to Reshape Product Innovation and Consumer Choices
Leading Manufacturers Reinforce Dominance Amid Stable Market Shares
Emerging Opportunities for Challengers through Innovation and Market Expansion
Supermarkets Maintain Dominance as E-Commerce Gains Rapid Traction
Convenience and Technology Drive Shifts in Retail Purchasing Behaviour
E-Commerce Expansion Transforms Access to Bath and Shower Products
Colour Cosmetics in Algeria
Key Data Insights
Colour Cosmetics Summary
Digital Innovation and Consumer Behaviour Drive Sustained Growth and Market Share Shifts
Sustainability Shapes Consumer Preferences
Working Women Fuel Demand Despite Currency Challenges
Technology and Informal Trade to Reshape Product Innovation and Access
Leading Companies Maintain Stable Shares Amid Steady Competition
Stable Market Dynamics Present Opportunities for Brand Consolidation and Innovation
Beauty Specialists Lead Sales as Supermarkets Gain Traction in 2025
Retail E-Commerce Expands, Driven by Digital Engagement and Convenience
Deodorants in Algeria
Key Data Insights
Deodorants Summary
Growing Consumer Expenditure and Urban Population Drive Growth
Big Players Leverage Sustainability and Longevity Trends to Strengthen Market Position
Consumers to Adapt Buying Behaviour Amid Economic Challenges to Sustain Growth
Sprays to Dominate Sales While Sticks Capture Growth through Innovation
Natural and Multifunctional Products to Reshape Consumer Expectations and Innovation
Leading Manufacturers Maintain Stable Shares through Brand Loyalty and Advertising
Brand Loyalty and Extensive Advertising Underpin Continued Market Leadership
Supermarkets' Lead Driven by Modern Retail Expansion
E-Commerce Rises Rapidly as Consumers Seek Convenience
Depilatories in Algeria
Key Data Insights
Depilatories Summary
Urban Consumer Behaviour and Economic Factors Drive Sales Growth in 2025
Hair Removers/Bleaches Leads Sales
Big Brands Shape Trends with Longevity and Clean Formulas
Rising Urban Incomes to Fuel Steady Demand Despite Traditional Competition
Hair Removers and Bleaches to Lead Volume with Modest Growth Amid Niche Razor Demand
Innovation and Salon Culture to Reshape Consumer Preferences and Industry Strategies
Leading Manufacturer Consolidates Position through Innovation and Value
Small Local Grocers Lead
Social Media and Convenience Shape Evolving Retail Landscape
Retail E-Commerce Expands as Key Growth Driver Amid Traditional Offline Dominance
Fragrances in Algeria
Key Data Insights
Fragrances Summary
Steady Growth Supported by Urban Lifestyles and Economic Stability
Premium Fragrances Lead Value Sales as Consumers Seek Lasting and Personalised Scents
Brands Embedding Sustainability and Lifestyle Values Strengthen Market Position and Sales
Expanding Retail and Demographic Shifts to Drive Steady Value Growth
Premium Fragrances to Dominate Value While Mass Fragrances Gain Fastest Momentum
Innovation and Economic Challenges to Shape Consumer Preferences and Brand Strategies
Leading Manufacturers Sustain Dominance through Marketing and Distribution Stability
Stable Market Creates Opportunities for Niche and Innovative Players
Physical Retailers Maintain Dominance While E-Commerce Grows Rapidly
Retail E-Commerce Gains Traction through Convenience and Broad Accessibility
Hair Care in Algeria
Key Data Insights
Hair Care Summary
Steady Value Growth Driven by Population Expansion and Climatic Needs
Salon Professional Hair Care Achieves Dynamic Growth
Big Brands Leverage Longevity and Sustainability to Strengthen Leadership
Growing Urbanisation and Population Expansion to Fuel Sales Despite Economic Pressures
Salon Professional Products to Capture Rising Interest
Natural and Organic Innovations to Reshape Consumer Preferences and Competitive Strategies
Leading Manufacturers Consolidate Positions Amid Stable Market Shares
Global Brands Maintain Dominance through Expertise and Consumer Perception
Small Local Grocers Lead While Retail E-Commerce Expands Rapidly
Retail E-Commerce Accelerates Amid Evolving Consumer Habits
Men's Grooming in Algeria
Key Data Insights
Men's Grooming Summary
Young Consumers and Rising Socialising Drive Men's Grooming Growth Despite Economic Caution
Men's Fragrances Leads Value Sales While Men's Shaving Sees Strong Growth
Global Brands Champion Sustainability and Lifestyle Trends to Capture Urban Consumers
Urban Professionals and Changing Lifestyles to Boost Grooming Demand Amid Economic Pressures
Men’S Toiletries to Lead Volume Sales While Men’S Shaving Grows
Shifting Attitudes and Lifestyle Changes to Drive Product Diversification and Innovation Adoption
Global Players Sustain Lead Amid Fragmented Competition
Steady Leadership Presents Opportunities for Innovation and Market Expansion
Health and Beauty Specialists Consolidate Their Lead While E-Commerce Accelerates
E-Commerce Platforms Enhance Reach through Promotions
Oral Care in Algeria
Key Data Insights
Oral Care Summary
Rising Hygiene Awareness and Product Innovation Drive Sustained Growth in Oral Care
Toothbrushes Leads Sales While Dental Floss and Mouthwashes Gain Momentum
Local Production Boosts Sustainability-Led Oral Care Growth
Population Growth and Consumer Awareness to Fuel Steady Oral Care Expansion
Rising Demand for Specialised and Sustainable Products to Reshape Business Strategies
Global Players Strengthen Positions Amid Stable Market Shares
Longstanding Brand Loyalty and Market Stability Create Opportunities for Targeted Innovation
Small Local Grocers Lead as Supermarkets and E-Commerce Gain Ground
Retail E-Commerce Accelerates with Platform Expansion and Digital Adoption
Sun Care in Algeria
Key Data Insights
Steady Growth Driven by Rising Sun Exposure and Urbanisation
Steady Growth Driven by Rising Sun Exposure and Urbanisation
Brands Leverage Sustainability to Lead Adult Sun Care Growth
Laboratoires Venus Sapeco Drives Transparency and Regulation to Build Trust
Educated Consumers and Economic Challenges to Shape Growth Trajectory
Adult Sun Care to Lead Volume with Steady Growth, Baby Sun Care to Remain Resilient
Sustainability and Consumer Education to Drive Innovation and Trust
Leading Manufacturers Consolidate Presence through Accessibility and Trust
Stable Environment Offers Opportunities for Innovation and Market Expansion
Pharmacies and Supermarkets Maintain Dominant Distribution with Expert Advice Driving Preference
Retail E-Commerce Surges as Consumers Embrace Convenience and Accessibility in Sun Care
Premium Beauty and Personal Care in Algeria
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Brands Capitalise on Affluent Consumers to Drive Robust Sales Growth
Premium Bath and Shower Leads Growth, Followed by Premium Colour Cosmetics
Uriage Drives Sustainability Trend with Eco-Conscious Sun Care Offerings for Young Urban Consumers
Consumers to Embrace Lifestyle Changes, Driving Premium Product Growth
Innovation and Digital Engagement to Reshape Consumer Experiences and Competition
Leading Manufacturers Sustain Moderate Concentration with Stable Market Shares
Established Brands Leverage Imported Prestige Amid Steady Competition and Growth Opportunities
Mass Beauty and Personal Care in Algeria
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Population and Economic Pressures Sustains Mass Beauty and Personal Care Value
Mass Hair Care Leads Sales While Mass Baby and Child-Specific Products Show Cautious Expansion
Laboratoires Venus Sapeco Leverages Regulation and Transparency to Build Consumer Trust and Market Presence
Economic Pressures to Drive Consumers toward Affordable Mass Products
Mass Hair Care to Lead Value While Sun Care Grows
Local Production and Retail Modernisation to Reshape Competitive Landscape
Leading Manufacturers Maintain Fragmented Shares Amid Expanding Local Competition
Mass Beauty Brands Leverage Innovation and Promotions to Build Trust and Drive Bulk Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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