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Learn moreJul 2020
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Beauty and personal care in Estonia is suffering a heavy impact from COVID-19 both in terms of falling sales and ongoing economic adversity. At the height of the pandemic, measures taken to contain the virus and minimise its health impact led to the closure of all businesses except those deemed to be essential, with several layoffs resulting.
As of 10 May 2020, Estonia has seen around 60 deaths due to COVID-19 and 1,700 cases. On 13 March, the government declared a state of emergency until 1 May and all recreation and leisure outlets closed, including gyms, saunas and day care centres.
Estonian consumers continued to demand high-quality products in 2019, which they associate with all-natural and organic ingredients. Though most categories within beauty and personal care remained dominated by major multinationals, rising demand for clean and green products benefited local players who have for some time been focusing investment on producing environmental products with only natural and organic ingredients.
L'Oréal Baltic SIA led beauty and personal care overall in 2019, taking the number one company spot in both mass and premium beauty and personal care, as well as in colour cosmetics, hair care, skin care and sun care. Competition intensified and beauty and personal care became increasingly fragmented in 2019, with several leading brands losing value share.
The overall impact of COVID-19 on beauty and personal care in Estonia will give rise to several challenges. Sales in most categories are predicted to see a spike in growth over 2020-21, but as demand normalises growth is likely to slow considerably throughout the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Estonia for free (where applicable):
The Beauty and Personal Care in Estonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.