The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2019
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2018, beauty and personal care continued to see positive value growth across all major categories. Improving purchasing power helped drive the use of more diverse product ranges per capita as well as consumers’ shift towards better-quality and higher-end products.
An increase in the average wage in 2018, which was also driven by an increase in the minimum wage in 2018 and a strengthening economy, resulted in development of premium products across the vast majority of beauty and personal care categories. This trend was even more emphasised by the increasing competition between premium products.
L’Oréal continued to lead sales across a large number of beauty and personal care categories. The company benefits from its very wide product assortment, regular innovation, constant advertising support for its leading brands and ability to respond well to evolving and existing consumer needs across mass and premium segments.
Most significant new product launches aim at millennial consumers and the best examples of such developments derived from L’Oréal with the development of NYX and Urban Decay brands. Although L’Oréal launched these brands in 2017, its peak development of these products and expansion of the product assortment came in 2018.
In Estonia, beauty and personal care is set to achieve positive value development over the course of forecast period, as Estonians will continue to opt for premium products; volume sales will also grow, as the majority of consumers will continue to expand the range of beauty and personal care products they use on regular basis. Another trend, which will dominate development of new products and performance of existing players, is expected growth in demand for “green” products, including those with natural and organic ingredients, as well as for environmentally friendly products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Estonia for free (where applicable):
The Beauty and Personal Care in Estonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.