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2025 Developments
Beauty and personal care in Denmark grew consistently in 2025, supported by stable inflation, lower interest rates and rising real wages that boosted consumer spending. The category remains attractive due to sustained disposable income growth and a stable population nearing six million, which supports demand for both premium and value offerings. Key drivers include the premiumisation of skin care and colour cosmetics, propelled by consumer preferences for scientifically validated, natural and longevity-focused formulations. Transparency and credible sustainability certifications have become decisive factors, especially in mass products, as consumers increasingly seek verified, natural and safe products amid tightening regulations effective from late 2026. To succeed, brands must prioritise science-backed efficacy, sustainability certifications, transparent communication and agile retail strategies to capture evolving consumer expectations and regulatory demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Denmark
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Economic Strength and Consumer Spending Boost Category Growth in 2025
Skin Care Leads Value Sales Supported by Premiumisation and Longevity
Flora Danica and Matas Natur Exemplify Sustainability and Transparency Driving Change
Chart 2 Flora Danica Offers Sustainable Fragrances
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Danish Consumers’ Rising Spending Power Set to Drive Beauty and Personal Care Growth
Skin Care to Lead Retail Value Sales While Colour Cosmetics Grow Fastest
Brands to Align with Natural Product Demand
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions as Market Shows Moderate Concentration Shift
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Health and Beauty Specialists Lead with Intense Competition and Affordability
Retail E-Commerce Expands Rapidly Driven by Convenience and Broader Assortment
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Denmark
Key Data Insights
Baby and Child-Specific Products Summary
Steady Growth Driven by Rising Birth Rates and Strong Consumer Spending
Lille Kanin Leads Sustainable Innovation with Recyclable Packaging and Natural Ingredients
Chart 18 Lille Kanin Promotes Sustainable Packaging
Derma Capitalises on Certifications to Build Trust and Expand Clean Product Range
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Danish Economic Strength and Rising Birth Rates to Underpin Steady Category Expansion
Baby and Child-Specific Sun Care to Lead Growth While Baby Wipes Dominate in Size
Rising Consumer Awareness Set to Drive Organic Trends
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Mcneil Denmark and Beiersdorf Consolidate Leadership through Trust and Distribution
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Health and Beauty Specialists Lead Sales of Baby and Child-Specific Products
Retail E-Commerce Reshapes Buying Behaviour
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Baby and Child-Specific Products
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Baby and Child-Specific Products
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Bath and Shower in Denmark
Key Data Insights
Bath and Shower Summary
Steady Growth Driven by Strong Economy and Rising Consumer Spending
Body Wash/Shower Gel Leads Sales Amid Shifting Consumer Preferences
Urtekram and Matas Capitalise on Certification to Capture Natural Product Demand
Chart 34 Urtekram Launches New Nordic Berry Series
Chart 35 Value Sales 2020-2030
Chart 36 Volume Sales 2020-2030
Chart 37 Value Sales by Category 2025
Rising Incomes and a Stable Economy to Underpin Steady Growth and Premiumisation
Body Wash/Shower Gel to Lead in Volume and Value Terms
Brands to Pursue Certification and Innovation to Meet New Sustainability Regulations
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Consolidate Leadership with Strong Brand Equity
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Grocery Retailers Lead Sales Driven by Convenience and Discount Appeal
Retail E-Commerce Accelerates Growth with Convenience and Broad Product Ranges
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Bath and Shower
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Bath and Shower
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Colour Cosmetics in Denmark
Key Data Insights
Colour Cosmetics Summary
Danish Colour Cosmetics Grow Steadily Amid Economic Stability and Rising Consumer Spending
Clean Beauty Products Drive Sales in Eye Make-Up
Younger Consumers Fuel Identity-Led and Culturally Relevant Product Innovation
Chart 50 Danish Rapper Launches Tessa Beauty
Certified Natural Ingredients and Transparency Shape Consumer Trust and Product Innovation
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Danish Consumers to Boost Premium Brands Amid Economic Growth and Stable Inflation
Facial Make-Up Set to Continue Growing Due to Consumer Preference
Manufacturers to Adapt to Natural Beauty Demands
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Estée Lauder and Scandinavian Cosmetics Drive Concentration with Expanding Shares
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Health and Beauty Specialists Lead Distribution of Colour Cosmetics
Retail E-Commerce Surges Driven by Convenience and Variety
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Colour Cosmetics
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Colour Cosmetics
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Deodorants in Denmark
Key Data Insights
Deodorants Summary
Steady Growth Driven by Economic Strength and Rising Consumer Spending
Deodorant Roll-Ons Lead Sales as Identity-Driven Preferences Reshape Choices
Gosh Capitalises on Identity and Transparency to Drive Engagement
Chart 66 Gosh Launches E.G.O Men's Deodorant
Chart 67 Value Sales 2020-2030
Chart 68 Volume Sales 2020-2030
Chart 69 Value Sales by Category 2025
Stable Economy and Rising Consumer Spending to Sustain Growth Trajectory
Deodorant Roll-Ons to Gain Prominence as Largest Category
Certification and Regulation to Reshape Consumer Trust and Brand Strategies
Chart 70 Forecast Value Sales 2020-2030
Chart 71 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Leadership through Brand Loyalty and Distribution
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Grocery Retailers Lead as Discounters and Hypermarkets Shape Deodorants Landscape
Retail E-Commerce Accelerates Growth by Offering Convenience and Diverse Options
Chart 74 Retail Channels 2020-2025
Chart 75 Economic Context for Deodorants
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Deodorants
Chart 79 Population 2020-2030
Chart 80 Consumer Expenditure 2020-2030
Chart 81 Population by Generation 2025
Depilatories in Denmark
Key Data Insights
Depilatories Summary
Stable Economy and Rising Consumer Spending Drive Steady Growth in Depilatories
Gillette Venus’S Pubic Hair and Skin Collection Fuels Growth in Women’S Razors and Blades
Chart 82 Gillette Venus Launches Pubic Hair & Skin Collection
Danish Regulation and Consumer Demand for Transparency Reshape Product Positioning
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Danish Consumers to Embrace Hair Removal Amid Stable Economic Growth
Sustainable Shaving Products to Reshape Sales
Sustainability Claims Set to Transform Product Strategies
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Société Bic Adjust Shares Amid Evolving Competition
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Grocery Retailers Lead as Discounters and Hypermarkets Drive Convenience-Focused Sales
E-Commerce Reshapes Shopping Habits with Convenience and Variety Fuelling Expansion
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Depilatories
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Depilatories
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Fragrances in Denmark
Key Data Insights
Fragrances Summary
Steady Growth Driven by Strong Economy and Consumer Spending
Premium Fragrances Lead Sales as Lifestyle and Self-Expression Trends Expand
Chart 98 Sabrina Carpenter Launches Celebrity Fragrance
Social Media Drives Dynamic Growth and Brand Innovation
Demand for Natural, Refillable Fragrances Grows
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Danish Economic Growth and Rising Expenditure Boost Consumer Spending Power
Premium Fragrances to Lead in Value as Body Mists Grow
Consumer Experimentation and Smaller Pack Sizes to Reshape Purchasing Patterns
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Scandinavian Cosmetics Surges as Sæther Faces Decline
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Health and Beauty Specialists Lead Fragrances Sales
Retail E-Commerce Gains Share through Convenience and Price Competitiveness
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Fragrances
Chart 108 Real Gdp Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Fragrances
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Hair Care in Denmark
Key Data Insights
Hair Care Summary
Chart 114 Key Industry Trends for Hair Care
Steady Economic Growth and Rising Consumer Spending Underpin Hair Care Expansion
Salon Professional Hair Care Grows with Long-Lasting Innovation
Chart 115 Gun-Britt Introduces New Hair Mask
Brands Embrace Transparent Formulations to Meet New Regulations
Chart 116 Urtekram Launches Nordic Berry Series
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Danish Economic Strength to Fuel Premium Product Growth and Category Expansion
Salon Professional Hair Care to Lead Hair Care Growth
New Certification Laws and Consumer Demand to Drive Clean Beauty Transformation
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
L'oréal and Henkel Maintain Dominance Amid Increasing Market Concentration
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Grocery Retailers Lead as Discounters and Hypermarkets Cater to Diverse Consumer Needs
Retail E-Commerce Accelerates Growth through Convenience and Expanding Product Availability
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Denmark
Key Data Insights
Men's Grooming Summary
Danish Economic Stability Supports Spending in Men’S Grooming
Men’S Fragrances Lead Men’S Grooming with Consistent Growth
Gosh Capitalises on Lifestyle Trends to Elevate Deodorant Identity
Chart 132 Gosh Launches E.G.O Men's Range
Made4men.Dk Boosts Premiumisation through Expert Guidance
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Danish Economic Resilience to Fuel Premium Men’S Grooming Expansion
Men’S Fragrances to Remain Largest and Lead Growth
Stringent Sustainability Laws to Reshape Brand Strategies
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Players Consolidate Positions as Market Concentration Intensifies
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Health and Beauty Specialists Lead Distribution of Men’S Grooming Products
Retail E-Commerce Accelerates Growth Driven by Convenience and Product Variety
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Denmark
Key Data Insights
Oral Care Summary
Steady Growth Driven by Strong Economy and Rising Consumer Expenditure
Toothpaste Leads Value Sales While Tooth Whiteners Drive Growth
Brands Respond to Holistic Health and Sustainability Trends with Innovative Products
Chart 148 Australian Bodycare Launches Vitamin B12 Toothpaste
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Danish Consumers to Drive Steady Growth with Rising Expenditure and Health Focus
Toothbrushes and Toothpaste to Remain Largest Growth Drivers
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Consolidates Leadership with Loyalty and Innovation
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Grocery Retailers Lead Sales as Discounters Attract Price-Conscious Shoppers
Retail E-Commerce Rapidly Expands as Consumers Seek Convenience and Competitive Prices
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in Denmark
Key Data Insights
Skin Care Summary
Chart 164 Key Industry Trends for Skin Care
Steady Growth Supported by Stable Economy and Rising Consumer Spending
Body Care Leads in Volume as Facial Care Grows Consistently
Ole Henriksen Drives Certified, Science-Backed Product Innovation
Chart 165 Ole Henriksen Launches Peach Glaze Line
Consumer Knowledge Fuels Long-Term Formulations for Skin Health
Chart 166 Nuori Launches Infinity Bio-Active Lift Facial Cream
Chart 167 Value Sales 2020-2030
Chart 168 Volume Sales 2020-2030
Chart 169 Value Sales by Category 2025
Danish Economic Stability to Fuel Premium Product Growth and Consumer Spending
Facial Care to Lead Value Growth While Body Care Commands Volume
Sustainability Certification Set to Redefine Product Innovation and Trust
Chart 170 Forecast Value Sales 2020-2030
Chart 171 Forecast Value Sales by Category 2025-2030
L'oréal and Estée Lauder Strengthen Leadership through Brand Portfolio and Innovation
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Health and Beauty Specialists Lead Distribution of Skin Care
Retail E-Commerce Accelerates as Consumers Seek Convenience and Wider Brand Availability
Chart 174 Retail Channels 2020-2025
Chart 175 Economic Context for Skin Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Skin Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Sun Care in Denmark
Key Data Insights
Sun Care Summary
Sun Care Growth Driven by Stable Economy and Rising Consumer Awareness
Adult Sun Care Leads Sales While Baby and Child-Specific Sun Care Shows Growth
Derma Drives Certified and Hybrid Sun Care Innovation Amid Regulatory Shifts
Chart 182 Derma Launches New Derma Supreme Sun Care Range
Chart 183 Value Sales 2020-2030
Chart 184 Volume Sales 2020-2030
Chart 185 Value Sales by Category 2025
Danish Economic Stability and Rising Awareness to Drive Steady Growth
Adult Sun Care to Remain Largest While Baby and Child-Specific Sun Care Grows
Chart 186 Forecast Value Sales 2020-2030
Chart 187 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Solidify Lead with Stable Market Shares
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Grocery Retailers Lead as Convenience Boosts Seasonal Sun Care Sales
Retail E-Commerce Expands as Consumers Seek Broader Product Access
Chart 190 Retail Channels 2020-2025
Chart 191 Economic Context for Sun Care
Chart 192 Real Gdp Growth 2020-2030
Chart 193 Inflation 2020-2030
Chart 194 Consumer Context for Sun Care
Chart 195 Population 2020-2030
Chart 196 Consumer Expenditure 2020-2030
Chart 197 Population by Generation 2025
Premium Beauty and Personal Care in Denmark
Key Data Insights
Premium Beauty and Personal Care Summary
Consumer Spending and Economic Stability Drive Premium Growth
Nuori Capitalises on Longevity with Science-Backed Innovation
Chart 198 Nuori Launches Infinity Bio-Active Lift Facial Cream
Chart 199 Value Sales 2020-2030
Chart 200 Value Sales by Category 2025
Fragrances Lead Growth Driven by Social Media and Identity Expression
Natural and Lifestyle Trends to Reshape Consumer Demand and Product Innovation
Chart 201 Forecast Value Sales 2020-2030
Chart 202 Forecast Value Sales by Category 2025-2030
Estée Lauder and L'oréal Intensify Rivalry While Market Concentration Slightly Declines
Chart 203 Company Shares 2025
Chart 204 Brand Shares 2025
Chart 205 Economic Context for Premium Beauty and Personal Care
Chart 206 Real Gdp Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Premium Beauty and Personal Care
Chart 209 Population 2020-2030
Chart 210 Consumer Expenditure 2020-2030
Chart 211 Population by Generation 2025
Mass Beauty and Personal Care in Denmark
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Economic Improvement and Premiumisation
Mass Hair Care Leads in Value with Consistent, Moderate Growth
Matas Relaunches Natur Range Capitalising on Regulation and Transparency Trend
Chart 212 Matas Relaunches Matas Natur
Chart 213 Value Sales 2020-2030
Chart 214 Value Sales by Category 2025
Danish Consumer Spending to Boost Growth Despite Premiumisation Shift
Mass Hair Care to Lead Value While Mass Baby and Child-Specific Products Grow
Brands to Enhance Natural Claims and Certifications to Capture Trust
Chart 215 Forecast Value Sales 2020-2030
Chart 216 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Position Amid Shifting Market Shares
Private Label Growth Intensifies Competition and Consumer Trust
Chart 217 Company Shares 2025
Chart 218 Brand Shares 2025
Chart 219 Economic Context for Mass Beauty and Personal Care
Chart 220 Real Gdp Growth 2020-2030
Chart 221 Inflation 2020-2030
Chart 222 Consumer Context for Mass Beauty and Personal Care
Chart 223 Population 2020-2030
Chart 224 Consumer Expenditure 2020-2030
Chart 225 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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