Beauty and Personal Care in Saudi Arabia
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Saudi Arabia
Delayed return to school for under 12s impedes growth
E-commerce thriving thanks to COVID-19, while increase in VAT has limited impact on demand
Dove enters baby and child-specific products but Johnson’s cements its dominance
Consumers becoming more educated about what’s best for their children’s health
Saudisation should support premiumisation but declining fertility rates could threaten long-term prospects
Distribution landscape could undergo further change as consumers embrace e-commerce
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Saudi Arabia
Return to normality has a mixed impact on sales of bath and shower products
The frequent use of hand sanitisers continues
Lux continues to lead thanks to strong investment in new product development and marketing
Mixed outlook for bath and shower
Natural and dermocosmetics set to play a greater role in the category
Distribution expected to shift online
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Saudi Arabia
Colour cosmetics on the path to recovery despite ongoing mandatory face mask requirements
Celebrities and influencers continue to launch their own lines of colour cosmetics
Collaborations play a key role in the strategies of the leading players
More women joining the workforce should support growth
Buy now pay later to emerge as e-commerce thrives
Companies to expected to invest in developing their services
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 37 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in Saudi Arabia
Demand for deodorants stabilises as consumer purchasing behaviour normalises
Consumers look for ‘safer’ deodorants
Nivea continues to lead deodorants with wide product portfolio
Increased personal health and hygiene to support growth
Natural and dermocosmetics deodorants expected to find favour
E-commerce set for gains but store-based retailers likely to retain an important role in the distribution of deodorants
Table 41 Sales of Deodorants by Category: Value 2016-2021
Table 42 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 44 NBO Company Shares of Deodorants: % Value 2017-2021
Table 45 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Saudi Arabia
Many women opt towards laser hair removal
Saudisation deals a further blow to sales of depilatories
Veet continues to lead depilatories thanks to investment in new product development and marketing
Electric hair removal devices represent a serious threat to sales of depilatories
More women joining the workforce should benefit sales
E-commerce set for further gains despite the popularity of chemists/pharmacies
Table 50 Sales of Depilatories by Category: Value 2016-2021
Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 53 NBO Company Shares of Depilatories: % Value 2017-2021
Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Saudi Arabia
Fragrances sees partial recovery as restrictions are eased
Fragrances remains a hotbed of innovation and new product development
Arabian Oud recovers some lost ground thanks to investment in e-commerce
Tourism set to support growth
Online shopping continues to emerge
Competition likely to intensify as demand recovers
Table 57 Sales of Fragrances by Category: Value 2016-2021
Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Fragrances: % Value 2017-2021
Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Saudi Arabia
Sales of hair care decline as normal purchasing behaviour returns
Clean beauty and curly hair trends influence demand in 2021
Pantene continues to lead thanks in part to investment in new product development
Hair care set to recover as consumers return to more active lifestyles
Interest in natural and sustainable hair care set to grow
E-commerce full of potential but store-based retailers will retain importance
Table 65 Sales of Hair Care by Category: Value 2016-2021
Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 68 NBO Company Shares of Hair Care: % Value 2017-2021
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 71 LBN Brand Shares of Colourants: % Value 2018-2021
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Saudi Arabia
Easing of COVID-19 measures has a mixed impact on men’s grooming
E-commerce thriving but store-based retailers see a recovery
Gillette continues to lead men’s grooming thanks to popular shaving products
A return to growth is projected for men’s grooming but challenges remain
Increased focus on health and hygiene set to support growth
E-commerce threatens to take further share from store-based retailers
Table 78 Sales of Men’s Grooming by Category: Value 2016-2021
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Saudi Arabia
Increased oral health awareness supports category growth
E-commerce continues to benefit from the COVID-19 crisis
Sensodyne continues to lead oral care
Oral care set to continue growing as consumers pay closer attention to their teeth
New product development key to driving growth in oral care
Store-based retailers likely to remain dominant but e-commerce set for a bigger role thanks to the convenience and value it offers
Table 87 Sales of Oral Care by Category: Value 2016-2021
Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 89 Sales of Toothbrushes by Category: Value 2016-2021
Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 92 NBO Company Shares of Oral Care: % Value 2017-2021
Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Saudi Arabia
Sales benefit from the launch of new celebrity skin care brands
Nivea continues to lead skin care
Women joining the workforce support growth
Buy now pay later services expected to support demand for skin care as e-commerce expands
Natural and dermocosmetics set for further gains
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Saudi Arabia
Investment in new tourism infrastructure supports demand for sun care
VAT increase has little impact but Saudisation remains a threat to growth
Nivea continues to lead sun care but faces growing competition from dermocosmetics brands
Sun care projected to benefit from more liberal attitudes and Saudi Arabia’s Vision 2030 plan
Category to continue facing fierce competition
Retailers likely to take an omnichannel approach as e-commerce expands
Table 111 Sales of Sun Care by Category: Value 2016-2021
Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Saudi Arabia
Economic growth fuels recovery of premium beauty and personal care
Arabian Oud continues to lead fragrances
Women joining the workforce support growth
Buy now pay later to emerge
Clean beauty trend set for further development while consumers set to continue shopping in trusted channels
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Saudi Arabia
Easing of restrictions has a mixed impact on demand for mass beauty and personal care
VAT increase fuels competition
Nivea continues to benefit from regular new product launches
More women joining the workforce should support growth
E-commerce expected to thrive supported by strong investments by major players such as Amazon and Carrefour
Store-based retailers remain crucial to sales of mass beauty and personal care
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026