Beauty and Personal Care in Egypt

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Egypt?
  • Which are the leading brands in Egypt?
  • How are products distributed in Egypt?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Egypt

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Baby and child-specific starts to rebound from COVID-19 pandemic
Health and wellness trend growing as demand rises for products without chemicals
Economic shifts puts upward pressure on prices

PROSPECTS AND OPPORTUNITIES

Johnson & Johnson’s brands will determine growth in baby and child-specific due to its strong lead
E-commerce acceleration to benefit the category
Value will remain top of mind for price-conscious parents

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reduction in COVID-19 restrictions normalises category demand
Bath and shower current value sales above pre-pandemic levels as hygiene continues to be a priority
Economic constraints impacts bath and shower pricing

PROSPECTS AND OPPORTUNITIES

Unilever will continue to lead bath and shower
Promotions and discounts to remain key amid cost rises
Hygiene habits to continue to foster growth

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2016-2021 Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gathering resumption boost demand for colour cosmetics
Social media influence drives colour cosmetic purchases
Most brands absorb higher costs to keep prices stable and stimulate consumer demand

PROSPECTS AND OPPORTUNITIES

Fragmented landscape creates greater potential for smaller players
Consumers seeking value in different retail experiences
Stable growth expected over forecast period

CATEGORY DATA

Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 33 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 34 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 35 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 36 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Back to normal vibe makes deodorant the go to item for staying fresh
Polarisation in consumer needs
Economic impact continues to be felt in 2021

PROSPECTS AND OPPORTUNITIES

Unilever continues to lead with strong brand portfolio
Consumers expected to be wiser about shopping
Price rises to cut into category growth in coming years

CATEGORY DATA

Table 40 Sales of Deodorants by Category: Value 2016-2021 Table 41 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 42 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 43 NBO Company Shares of Deodorants: % Value 2017-2021 Table 44 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for depilatories drops in 2021 as sales begin to normalise
Hair removers and bleaches remain most popular form of hair removal
Local brands offers competitive prices

PROSPECTS AND OPPORTUNITIES

Consumers will remain price sensitive
E-commerce benefits the category
Depilatories remain essential to Egyptian women

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2016-2021 Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 51 NBO Company Shares of Depilatories: % Value 2017-2021 Table 52 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 53 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surge in demand for fragrances as COVID-19 restrictions relaxed
Consumers shop wisely amid rising cost of living
Local brands adapt to needs of COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Consumers still want to shop from well-established retailers
Steady growth ahead for fragrances
Price to remain a key factor in consumers’ purchasing decisions

CATEGORY DATA

Table 55 Sales of Fragrances by Category: Value 2016-2021 Table 56 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Fragrances: % Value 2017-2021 Table 58 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 61 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hair care sees steady growth despite lower demand in some categories
Local brands competing alongside major players
Colourants see decline in current value sales but at-home usage remains strong

PROSPECTS AND OPPORTUNITIES

Hair care to witness healthy growth
Consumers seeking more innovative products
E-commerce provides growth potential for premium brands

CATEGORY DATA

Table 63 Sales of Hair Care by Category: Value 2016-2021 Table 64 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 65 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 66 NBO Company Shares of Hair Care: % Value 2017-2021 Table 67 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 68 LBN Brand Shares of Colourants: % Value 2018-2021 Table 69 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 70 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 71 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers return to normal lives boosting demand for men’s grooming
Men stick to essentials as they economise
Lord leads the category

PROSPECTS AND OPPORTUNITIES

Solid growth in men’s grooming as routines expand
The need to economise will further impact pricing strategies
Health and beauty specialists remain primary retail channel, but grocery outlets close behind

CATEGORY DATA

Table 74 Sales of Men’s Grooming by Category: Value 2016-2021 Table 75 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 78 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 79 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 81 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 82 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surge in demand for oral care with consumers seeking innovative products
Increase focused on frequent oral hygiene boosts dental floss
Consumers more price-conscious
Oral B leads within oral care

PROSPECTS AND OPPORTUNITIES

Oral care has solid growth potential
Developments in whitening oral products expected over forecast period
Manual toothbrushes will dominate as electric alternatives remain too expensive

CATEGORY DATA

Table 83 Sales of Oral Care by Category: Value 2016-2021 Table 84 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 85 Sales of Toothbrushes by Category: Value 2016-2021 Table 86 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 87 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 88 NBO Company Shares of Oral Care: % Value 2017-2021 Table 89 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 91 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 92 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 94 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Skin care sees slowdown in sales post-pandemic
Social media supports category growth
Eva Cosmetics Laboratories takes the lead in skin care

PROSPECTS AND OPPORTUNITIES

Growing awareness of skin care benefits to underpin demand
Price sensitivity will intensify
Direct selling is important channel for skin care

CATEGORY DATA

Table 96 Sales of Skin Care by Category: Value 2016-2021 Table 97 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 98 NBO Company Shares of Skin Care: % Value 2017-2021 Table 99 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 100 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 101 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 102 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 103 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Outdoor activities influence sales
New products emerge to entice consumers but pricing remains key in purchasing decision
Well established brands lead the category

PROSPECTS AND OPPORTUNITIES

E-commerce to benefit the category with more variety and promotions
Growing awareness of sun care’s impact on health to foster growth
Pricing remains key as consumers become used to value-for-money offers

CATEGORY DATA

Table 106 Sales of Sun Care by Category: Value 2016-2021 Table 107 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 108 NBO Company Shares of Sun Care: % Value 2017-2021 Table 109 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 110 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 111 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Return of imported beauty and personal imports supports growth
Affluent consumers’ desire for premium products remains strong
Premium fragrances is most popular product

PROSPECTS AND OPPORTUNITIES

MAC for Promoting Commercials Business to retain its lead
Premium segment to see more stable yet solid value growth
Strong growth in smaller categories to continue

CATEGORY DATA

Table 113 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 114 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 116 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 117 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 118 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Moderate performance in mass beauty and personal products as consumers’ need for affordable products grows
Value for money brands more essential for consumers
Well-established players continue to lead the market

PROSPECTS AND OPPORTUNITIES

Emphasis on price as economic factors put downward pressure on sales
Mass products will benefit from consumers trading down
Egyptian government encouraging local production

CATEGORY DATA

Table 119 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 120 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 121 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 122 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 123 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 124 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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