Egypt is witnessing stabilisation in prices and the economy. Consumers of beauty and personal care have adapted psychologically to higher prices since the inflation spike in 2017.
The Egyptian economy witnessed stabilisation in 2018 with consumers adapting to the new higher prices. Despite the stabilisation of prices, a general increase in current value sales of all beauty and personal care products occurred in 2018 due to annual inflation and organic growth as a result of the naturally growing population.
The competitive environment is more in the favour of mass brands since the spike in prices of premium brands, especially international ones with no regional manufacturing plants. This is due to up to a 60% increase in customs duties on international cosmetics and import restrictions on luxury products.
Naturally-made skin care and hair care products are on the rise in Egypt. Many locally-manufactured 100% natural brands are starting to shine in beauty and personal care.
In the forecast period, beauty and personal care is anticipated to grow due to the stabilisation of prices, opportunities for organic growth and increasingly favourable demographic factors such as population growth. Important retail channels such as hypermarkets/supermarkets are expected to continue to expand their presence within key neighbourhoods and shopping centres in Egypt.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Egypt with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.