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Learn moreJul 2020
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In light of COVID-19, consumers in Egypt have either shifted spending to focus on everyday commodities or essentials such as food, or are using homemade solutions instead of retail offerings. Low purchasing power has resulted in increased purchases of mass beauty products, or products with natural ingredients (especially hair and skin products) due to fears related to visiting salons, even as lockdown restrictions ease.
As of 13 May 2020, Egypt has seen 556 deaths due to COVID-19, and 10,431 cases. Lockdown started on 25 March, with a nightly curfew, although this was relaxed from 20:00hrs to 21:00hrs from the start of Ramadan.
Beauty and personal care products in Egypt started picking up again in volume terms in 2019, especially in the second half of the year, following two difficult years. This was due to the price stability created by the overall increase in economic stability and the rise of foreign reserves, which in turn led to a decrease in US dollar exchange rate.
In terms of distribution, COVID-19 has resulted in a surge in online purchases. As well as the channel’s convenience and price competitiveness, online purchases mean consumers do not have to visit bricks and mortar outlets, thereby reducing the risk of infection.
Beauty and personal care is expected to witness a slight rise over the forecast period due to decreased inflation. Continuous promotions are expected, such as free samples, coupled with an increase in the number of outlets as the country recovered from the impact of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free (where applicable):
The Beauty and Personal Care in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.