Beauty and Personal Care in Egypt

Beauty and Personal Care in Egypt

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Egypt

HEADLINES

PROSPECTS

Unit price inflation negatively impacts volume growth

Baby and child-specific sun care offers expand in 2017

Baby wipes not only popular amongst mothers

COMPETITIVE LANDSCAPE

Leading company shows consistent progress

Marketing campaigns can take brands to another level of success

Direct seller improves performance

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Egypt

HEADLINES

PROSPECTS

Body wash/shower gel posts highest growth

New scents and new packaging

Unit price increments and future demand

COMPETITIVE LANDSCAPE

Leader displays consistent success

Promoting locally manufactured versus imported

Direct sellers and tangible success

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Egypt

HEADLINES

PROSPECTS

Growth driven by younger consumers

Lip products and facial make-up to record strong value growth

Colour cosmetics’ changing retail landscape

COMPETITIVE LANDSCAPE

A switch to local cosmetics brands

MAC remains leading player

Inglot enters Egyptian colour cosmetics

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Egypt

HEADLINES

PROSPECTS

Deodorants to see a positive performance in the forecast period

Influence of unit price increase on consumers

Locally manufactured versus international brands

COMPETITIVE LANDSCAPE

Mixed fortunes for leading players in 2017

Brands compete closely in 2017

Direct sellers are improving their positions

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Egypt

HEADLINES

PROSPECTS

Depilatories moves between necessity and luxury

Promotions play important role in 2017

Consumers’ shift towards natural products or laser hair removal

COMPETITIVE LANDSCAPE

Leader continues to gain share in 2017

Innovation and product development are the key factors to success

Direct sellers’ performance in 2017

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Egypt

HEADLINES

PROSPECTS

Influence of unit price hike on consumers

Higher number of international brands entering Egypt

Mass versus premium fragrances

COMPETITIVE LANDSCAPE

Leading player loses ground

Notable campaigns achieve new level of success

Direct sellers’ performance while offering higher unit price

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Egypt

HEADLINES

PROSPECTS

Unit price inflation and consumers’ shifting preferences in 2017

Salon professional hair care to play significant role

Conditioners, treatments and dry shampoo

COMPETITIVE LANDSCAPE

Dabur strengthens its leadership in 2017

Creativity in advertisements achieving new level

Direct sellers record an improved performance in 2017

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Egypt

HEADLINES

PROSPECTS

Demand for mass beauty and personal care in Egypt increases

Price hikes negatively influence consumers’ purchasing behaviour

Stability of economic conditions in Egypt

COMPETITIVE LANDSCAPE

Unilever Mashreq leads mass beauty and personal care

Competitive campaigns lead to expansion

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Egypt

HEADLINES

PROSPECTS

Positive outlook generated by millennials

Men’s hair care to record strongest growth

Men’s skin care set to remain small

COMPETITIVE LANDSCAPE

Egyptian men’s shaving remains consolidated

Marico dominates men’s hair care

Wider attention for domestic brands

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2012-2017
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 89 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Egypt

HEADLINES

PROSPECTS

Unit price inflation and higher value sales

Consumers’ preferences for whiter teeth

Tooth decay will diminish will greater awareness of oral care

COMPETITIVE LANDSCAPE

Oral-B Laboratories attains leadership

Mouthwashes/dental rinses innovation in 2017

Oriflame Egypt is leading direct seller in oral care

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2012-2017
Table 95 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 96 Sales of Toothbrushes by Category: Value 2012-2017
Table 97 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 99 NBO Company Shares of Oral Care: % Value 2013-2017
Table 100 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 102 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 103 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Egypt

HEADLINES

PROSPECTS

Premium beauty and personal care targets specific types of consumers

Unit price increments versus quality

Future of premium beauty and personal care in Egypt

COMPETITIVE LANDSCAPE

MAC for Promoting Commercials Business continues to gain ground

Univest Group and the most effective trend in marketing

Mazaya Perfumes & Gifts Co and the largest outlet chain

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Egypt

HEADLINES

PROSPECTS

Inflation in unit prices in 2017

Skin care routines become lifestyle for some consumers

International brands booming in 2017

COMPETITIVE LANDSCAPE

Eva Cosmetic Laboratories strengthens its leadership

Innovation in campaigns in 2017

Direct sellers performing well in Egypt

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2012-2017
Table 114 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 NBO Company Shares of Skin Care: % Value 2013-2017
Table 121 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 122 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 123 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 126 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Egypt

HEADLINES

PROSPECTS

Sun care gains greater attention in Egypt in 2017

Unit price increment versus occasional promotions

Tinted sun block versus high SPF sun block

COMPETITIVE LANDSCAPE

Beiersdorf strengthens leading position

Notable campaigns could influence consumers’ purchasing decisions

Direct sellers

CATEGORY DATA

Table 128 Sales of Sun Care by Category: Value 2012-2017
Table 129 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 130 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 131 NBO Company Shares of Sun Care: % Value 2013-2017
Table 132 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 133 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 135 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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