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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Egypt
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby and child-specific starts to rebound from COVID-19 pandemic
Health and wellness trend growing as demand rises for products without chemicals
Economic shifts puts upward pressure on prices
PROSPECTS AND OPPORTUNITIES
Johnson & Johnson’s brands will determine growth in baby and child-specific due to its strong lead
E-commerce acceleration to benefit the category
Value will remain top of mind for price-conscious parents
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduction in COVID-19 restrictions normalises category demand
Bath and shower current value sales above pre-pandemic levels as hygiene continues to be a priority
Economic constraints impacts bath and shower pricing
PROSPECTS AND OPPORTUNITIES
Unilever will continue to lead bath and shower
Promotions and discounts to remain key amid cost rises
Hygiene habits to continue to foster growth
CATEGORY DATA
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 26 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gathering resumption boost demand for colour cosmetics
Social media influence drives colour cosmetic purchases
Most brands absorb higher costs to keep prices stable and stimulate consumer demand
PROSPECTS AND OPPORTUNITIES
Fragmented landscape creates greater potential for smaller players
Consumers seeking value in different retail experiences
Stable growth expected over forecast period
CATEGORY DATA
Table 29 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 33 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 34 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 36 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Back to normal vibe makes deodorant the go to item for staying fresh
Polarisation in consumer needs
Economic impact continues to be felt in 2021
PROSPECTS AND OPPORTUNITIES
Unilever continues to lead with strong brand portfolio
Consumers expected to be wiser about shopping
Price rises to cut into category growth in coming years
CATEGORY DATA
Table 40 Sales of Deodorants by Category: Value 2016-2021
Table 41 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 43 NBO Company Shares of Deodorants: % Value 2017-2021
Table 44 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for depilatories drops in 2021 as sales begin to normalise
Hair removers and bleaches remain most popular form of hair removal
Local brands offers competitive prices
PROSPECTS AND OPPORTUNITIES
Consumers will remain price sensitive
E-commerce benefits the category
Depilatories remain essential to Egyptian women
CATEGORY DATA
Table 48 Sales of Depilatories by Category: Value 2016-2021
Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 51 NBO Company Shares of Depilatories: % Value 2017-2021
Table 52 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 53 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surge in demand for fragrances as COVID-19 restrictions relaxed
Consumers shop wisely amid rising cost of living
Local brands adapt to needs of COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Consumers still want to shop from well-established retailers
Steady growth ahead for fragrances
Price to remain a key factor in consumers’ purchasing decisions
CATEGORY DATA
Table 55 Sales of Fragrances by Category: Value 2016-2021
Table 56 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Fragrances: % Value 2017-2021
Table 58 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 61 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care sees steady growth despite lower demand in some categories
Local brands competing alongside major players
Colourants see decline in current value sales but at-home usage remains strong
PROSPECTS AND OPPORTUNITIES
Hair care to witness healthy growth
Consumers seeking more innovative products
E-commerce provides growth potential for premium brands
CATEGORY DATA
Table 63 Sales of Hair Care by Category: Value 2016-2021
Table 64 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 66 NBO Company Shares of Hair Care: % Value 2017-2021
Table 67 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 68 LBN Brand Shares of Colourants: % Value 2018-2021
Table 69 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 71 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers return to normal lives boosting demand for men’s grooming
Men stick to essentials as they economise
Lord leads the category
PROSPECTS AND OPPORTUNITIES
Solid growth in men’s grooming as routines expand
The need to economise will further impact pricing strategies
Health and beauty specialists remain primary retail channel, but grocery outlets close behind
CATEGORY DATA
Table 74 Sales of Men’s Grooming by Category: Value 2016-2021
Table 75 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 78 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 79 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 81 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 82 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surge in demand for oral care with consumers seeking innovative products
Increase focused on frequent oral hygiene boosts dental floss
Consumers more price-conscious
Oral B leads within oral care
PROSPECTS AND OPPORTUNITIES
Oral care has solid growth potential
Developments in whitening oral products expected over forecast period
Manual toothbrushes will dominate as electric alternatives remain too expensive
CATEGORY DATA
Table 83 Sales of Oral Care by Category: Value 2016-2021
Table 84 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 85 Sales of Toothbrushes by Category: Value 2016-2021
Table 86 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 88 NBO Company Shares of Oral Care: % Value 2017-2021
Table 89 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 91 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 92 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 94 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care sees slowdown in sales post-pandemic
Social media supports category growth
Eva Cosmetics Laboratories takes the lead in skin care
PROSPECTS AND OPPORTUNITIES
Growing awareness of skin care benefits to underpin demand
Price sensitivity will intensify
Direct selling is important channel for skin care
CATEGORY DATA
Table 96 Sales of Skin Care by Category: Value 2016-2021
Table 97 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 98 NBO Company Shares of Skin Care: % Value 2017-2021
Table 99 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 100 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 101 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 102 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 103 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Outdoor activities influence sales
New products emerge to entice consumers but pricing remains key in purchasing decision
Well established brands lead the category
PROSPECTS AND OPPORTUNITIES
E-commerce to benefit the category with more variety and promotions
Growing awareness of sun care’s impact on health to foster growth
Pricing remains key as consumers become used to value-for-money offers
CATEGORY DATA
Table 106 Sales of Sun Care by Category: Value 2016-2021
Table 107 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 108 NBO Company Shares of Sun Care: % Value 2017-2021
Table 109 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 110 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 111 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return of imported beauty and personal imports supports growth
Affluent consumers’ desire for premium products remains strong
Premium fragrances is most popular product
PROSPECTS AND OPPORTUNITIES
MAC for Promoting Commercials Business to retain its lead
Premium segment to see more stable yet solid value growth
Strong growth in smaller categories to continue
CATEGORY DATA
Table 113 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 114 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 116 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 117 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 118 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate performance in mass beauty and personal products as consumers’ need for affordable products grows
Value for money brands more essential for consumers
Well-established players continue to lead the market
PROSPECTS AND OPPORTUNITIES
Emphasis on price as economic factors put downward pressure on sales
Mass products will benefit from consumers trading down
Egyptian government encouraging local production
CATEGORY DATA
Table 119 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 120 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 122 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 123 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 124 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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