Beauty and Personal Care in Egypt
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Egypt
Johnson & Johnson is the leading brand in Egypt
Pendulin is competing strongly
Consumers are price sensitive
Ongoing pressures on consumer purchasing power
Premium products will remain essential for some parents
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Egypt
Hygiene remains a priority
Strong growth from body wash/shower gel
Local Egyptian brands are booming
Higher demand for natural products
Unilever will continue to lead bath and shower
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Egypt
Favouring make-up with complementary skin care
Social media boosts sales
Maybelline remains the top leading brand in Egypt
Brands are becoming more sustainable
The category remains stable
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 33 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 34 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 36 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Deodorants in Egypt
Lower-income consumers are price sensitive
Deodorant sprays and roll-ons are the most popular
Strong competition in the category
Consumers are becoming more price conscious
Unilever remains the top player in this category
Local brands penetrate the market
Table 40 Sales of Deodorants by Category: Value 2017-2022
Table 41 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 43 NBO Company Shares of Deodorants: % Value 2018-2022
Table 44 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 45 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Egypt
Demand for depilatories drops further in 2022
Hair removers preferred to shaving
Eva Cosmetic Laboratories maintains strong lead
Depilatories considered essential by Egyptian women
E-commerce continues to appeal to consumers
Table 48 Sales of Depilatories by Category: Value 2017-2022
Table 49 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 51 NBO Company Shares of Depilatories: % Value 2018-2022
Table 52 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 53 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Egypt
Difficulties in importing premium fragrances
Unisex perfumes are trendy
Local brand gains lead in fragrances
Consumers still want to shop from well-established retailers
Table 55 Sales of Fragrances by Category: Value 2017-2022
Table 56 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Fragrances: % Value 2018-2022
Table 58 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 61 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Egypt
Natural, organic and sulphate free ingredients are leading
Extremely competitive market and innovative products
Price sensitivity due to competition and economic situation
Solid growth in the category
Social media plays a huge role
Local brands are easily penetrating the market
Table 63 Sales of Hair Care by Category: Value 2017-2022
Table 64 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 66 NBO Company Shares of Hair Care: % Value 2018-2022
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 68 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 69 LBN Brand Shares of Colourants: % Value 2019-2022
Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 71 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 73 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Egypt
Men minimise their purchases
Price sensitivity is high
Lord is the number one brand in the category
Steady growth in the category
Developing multi-purpose 3 in 1 products for men
Natural and organic products are growing
Table 76 Sales of Men’s Grooming by Category: Value 2017-2022
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 80 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Egypt
Teeth whitening kits trend
Consumers are price sensitive
Innovative products and intense competition in the category
Demand for manual toothbrushes supported by economic difficulties
Multi-packs see higher demand
Developments in whitening oral products expected over forecast period
Table 85 Sales of Oral Care by Category: Value 2017-2022
Table 86 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 90 NBO Company Shares of Oral Care: % Value 2018-2022
Table 91 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 93 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 94 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 96 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Egypt
Dermocosmetics brands are the most trusted
Sustainability important for brands
Local brands are competing with big brands
Increase in prices of products
E-commerce gaining in strategic importance
Table 98 Sales of Skin Care by Category: Value 2017-2022
Table 99 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 100 NBO Company Shares of Skin Care: % Value 2018-2022
Table 101 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 102 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 103 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 104 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Egypt
Value-for-money products and offers
High awareness in the sun care category
E-commerce to benefit the category with more variety and promotions
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 NBO Company Shares of Sun Care: % Value 2018-2022
Table 111 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 112 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 113 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 114 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Egypt
Difficulty of imports of beauty and personal care products
Growing interest in dermocosmetics brands
La Roche Posay is number one in the Egyptian market
Solid growth in the category
Demand for premium fragrances might drop
Table 115 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 116 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 117 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 118 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 119 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 120 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Egypt
Consumers prefer value-for-money products and brands
Huge shift towards dermocosmetics brands
Reputable brands lead the Egyptian market
Challenging economic situation affecting purchasing patterns
Increase of global health awareness – organic and natural products
Opportunities for local players
Table 121 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 122 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 123 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 124 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 125 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 126 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027