Beauty and Personal Care in Egypt

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Egypt?
  • Which are the leading brands in Egypt?
  • How are products distributed in Egypt?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Egypt

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Egypt

KEY DATA FINDINGS

Johnson & Johnson is the leading brand in Egypt
Pendulin is competing strongly
Consumers are price sensitive
E-commerce might boom
Ongoing pressures on consumer purchasing power
Premium products will remain essential for some parents
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Egypt

KEY DATA FINDINGS

Demand normalises
Hygiene remains a priority
Strong growth from body wash/shower gel
Local Egyptian brands are booming
Higher demand for natural products
Unilever will continue to lead bath and shower
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Egypt

KEY DATA FINDINGS

Favouring make-up with complementary skin care
Social media boosts sales
Maybelline remains the top leading brand in Egypt
Brands are becoming more sustainable
The category remains stable
Online shopping
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 33 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 34 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 36 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

Deodorants in Egypt

KEY DATA FINDINGS

Lower-income consumers are price sensitive
Deodorant sprays and roll-ons are the most popular
Strong competition in the category
Consumers are becoming more price conscious
Unilever remains the top player in this category
Local brands penetrate the market
Table 40 Sales of Deodorants by Category: Value 2017-2022
Table 41 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 43 NBO Company Shares of Deodorants: % Value 2018-2022
Table 44 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 45 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Egypt

KEY DATA FINDINGS

Demand for depilatories drops further in 2022
Hair removers preferred to shaving
Eva Cosmetic Laboratories maintains strong lead
Depilatories considered essential by Egyptian women
Price sensitivity
E-commerce continues to appeal to consumers
Table 48 Sales of Depilatories by Category: Value 2017-2022
Table 49 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 51 NBO Company Shares of Depilatories: % Value 2018-2022
Table 52 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 53 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Egypt

KEY DATA FINDINGS

Difficulties in importing premium fragrances
Unisex perfumes are trendy
Local brand gains lead in fragrances
Local brands preferred
E-commerce is booming
Consumers still want to shop from well-established retailers
Table 55 Sales of Fragrances by Category: Value 2017-2022
Table 56 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Fragrances: % Value 2018-2022
Table 58 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 61 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Egypt

KEY DATA FINDINGS

Natural, organic and sulphate free ingredients are leading
Extremely competitive market and innovative products
Price sensitivity due to competition and economic situation
Solid growth in the category
Social media plays a huge role
Local brands are easily penetrating the market
Table 63 Sales of Hair Care by Category: Value 2017-2022
Table 64 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 66 NBO Company Shares of Hair Care: % Value 2018-2022
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 68 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 69 LBN Brand Shares of Colourants: % Value 2019-2022
Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 71 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 73 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Egypt

KEY DATA FINDINGS

Men minimise their purchases
Price sensitivity is high
Lord is the number one brand in the category
Steady growth in the category
Developing multi-purpose 3 in 1 products for men
Natural and organic products are growing
Table 76 Sales of Men’s Grooming by Category: Value 2017-2022
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 80 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Egypt

KEY DATA FINDINGS

Teeth whitening kits trend
Consumers are price sensitive
Innovative products and intense competition in the category
Demand for manual toothbrushes supported by economic difficulties
Multi-packs see higher demand
Developments in whitening oral products expected over forecast period
Table 85 Sales of Oral Care by Category: Value 2017-2022
Table 86 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 90 NBO Company Shares of Oral Care: % Value 2018-2022
Table 91 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 93 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 94 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 96 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Egypt

KEY DATA FINDINGS

Dermocosmetics brands are the most trusted
Sustainability important for brands
Local brands are competing with big brands
Increase in prices of products
Rural v urban areas
E-commerce gaining in strategic importance
Table 98 Sales of Skin Care by Category: Value 2017-2022
Table 99 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 100 NBO Company Shares of Skin Care: % Value 2018-2022
Table 101 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 102 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 103 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 104 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Egypt

KEY DATA FINDINGS

Seasonal demand
Pricing remains crucial
Nivea leads
Value-for-money products and offers
High awareness in the sun care category
E-commerce to benefit the category with more variety and promotions
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 NBO Company Shares of Sun Care: % Value 2018-2022
Table 111 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 112 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 113 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 114 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Egypt

KEY DATA FINDINGS

Difficulty of imports of beauty and personal care products
Growing interest in dermocosmetics brands
La Roche Posay is number one in the Egyptian market
Solid growth in the category
Beauty-tech solutions
Demand for premium fragrances might drop
Table 115 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 116 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 117 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 118 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 119 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 120 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Egypt

KEY DATA FINDINGS

Consumers prefer value-for-money products and brands
Huge shift towards dermocosmetics brands
Reputable brands lead the Egyptian market
Challenging economic situation affecting purchasing patterns
Increase of global health awareness – organic and natural products
Opportunities for local players
Table 121 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 122 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 123 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 124 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 125 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 126 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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