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2025 Developments
Egypt’s beauty and personal care category in 2025 outperformed many regional peers by delivering an 18% increase in retail sales value, supported by a growing population exceeding 107 million and rising consumer expenditure despite inflationary pressures. The market demonstrates high attractiveness due to resilient demand for essential personal care products and the revitalisation of premium international brands following currency stabilisation, which has intensified competition and innovation. Key drivers include the integration of heritage-inspired wellness products that resonate culturally with mass consumers, alongside rapid digital transformation that leverages AI-powered personalised shopping experiences to deepen brand loyalty and reduce purchase uncertainty. Successful brands are adopting hybrid strategies combining premium-quality formulations with affordability, emphasising sustainable packaging and eco-conscious messaging to align with younger, environmentally aware consumers. Moreover, the expansion of health and beauty specialists and retail e-commerce channels reflects evolving consumer preferences for expert advice and convenient, digitally enhanced shopping journeys. Companies that capitalise on these trends by delivering culturally relevant, technologically advanced, and sustainably packaged offerings while maintaining accessibility will be best positioned to capture ongoing growth and loyalty in Egypt’s dynamic beauty and personal care landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Egypt
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Sustained Growth Driven by Consumer Adaptation and Premium Brand Resurgence
Mass Market Embraces Heritage-Inspired Wellness as Cultural Pride Elevates Demand
K-Beauty Routines Reshape Local Retailers
Chart 2 Cosrx's Snail Mucin Range Gains in Popularity
Ai-Powered Personalised Beauty Tools Transform Shopping Experience and Loyalty
Chart 3 Source Beauty Launches Layla Ai
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Local Brands Expected to Innovate to Address Unique Environmental Challenges and Consumer Expectations
Mass Essentials to Drive Sales While Premiumisation Fuels Rapid Growth
Chart 7 Analyst Insight for Beauty and Personal Care
Sustainability and Digital Engagement to Reshape Consumer Behaviour and Business Models
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Sustain Leading Positions through Diverse Portfolios and Affordability
Premium Brands Strengthen Appeal Amid Currency Challenges through Innovation and Engagement
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Expand to Capture Affluent Consumers Seeking Expert Advice
Retail Environment Shifts to Experiential Shopping and Digital Innovation for Consumer Engagement
Retail E-Commerce Gains Ground with Convenience, Variety and Ai-Driven Personalisation
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Egypt
Key Data Insights
Baby and Child-Specific Products Summary
Rising Inflation Polarises Spending and Shapes Product Demand
Baby Wipes Sales Grow, Driven by Essential Daily Use and Broad Distribution
Local Brands Harness Multifunctional Innovation to Capture Parental Trust
Chart 20 Blankie Redefines Premium Baby Care
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Local Brands to Drive Affordability and Innovation While Transforming Parental Choices
Growing Parental Awareness to Boost Sun Care Sales
Parental Demand for Specialised, Multifunctional Care to Shape Product Development
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Easy Group Secure Dominance through Strategic Positioning
Parkville Pharmaceuticals Leads Niche Innovation with Affordable Curly Hair Care
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Pharmacy Chains Maintain Dominance Anchored in Cultural Trust and Product Reassurance
Local Brands Innovate in Multifunctional Products to Capture Evolving Parental Preferences
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Egypt
Key Data Insights
Bath and Shower Summary
Local Premium Brands Capitalise on Economic Challenges to Gain Market Share
Bar Soap Leads Value Sales as Multifunctional Products Drive Category Evolution
Chart 36 Inneryou Launches Exfoliating Shower Gel
Local Brands Evoke Heritage and Wellness to Stimulate Consumer Engagement
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Local Brands Expected to Innovate to Balance Quality and Affordability Amid Inflation
Bar Soap to Maintain Dominance While Intimate Hygiene Leads Innovation
Value-Driven Formats and Local Sourcing to Reshape Competitive Dynamics
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Innovation and Loyalty
Product Innovation and Market Dynamics Create Growth Opportunities for All Players
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Supermarkets Leverage Convenience and Trust to Lead Retail Sales
Retail E-Commerce Drives Fastest Growth Amid Rising Digital Adoption
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Egypt
Key Data Insights
Colour Cosmetics Summary
Chart 52 Key Industry Trends for Colour Cosmetics
Growth Driven by Digital Engagement and Economic Recovery
Essentials Capitalises on Skin-First Trend with Multifunctional Products
Chart 53 Smart Cosmetics with Skincare Benefits Surge in Sales
Layla Ai Leverages Digital Engagement to Reshape Beauty Shopping Experiences
Chart 54 Beauty Brands Meet Influence and Impact at Cosmo Gate
Chart 55 Value Sales 2020-2030
Chart 56 Volume Sales 2020-2030
Chart 57 Value Sales by Category 2025
Local Production and Digital Engagement to Drive Sustained Growth in Beauty Spending
Colour Cosmetics Sets/Kits to Experience Strong Growth as Price-Sensitivity Increases
Emerging Trends in Skinification and Local Innovation to Reshape Consumer Demand and Competition
Chart 58 Analyst Insight for Colour Cosmetics
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Forecast Value Sales by Category 2025-2030
L'oréal and Misr Cosmetics Intensify Rivalry Shaping Market Concentration
Local Innovation and Digital Marketing Unlock Growth and Consumer Engagement
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Health and Beauty Specialists Maintain Dominance as E-Commerce Rises Rapidly
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Colour Cosmetics
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Colour Cosmetics
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Deodorants in Egypt
Key Data Insights
Deodorants Summary
Rising Prices and Multifunctional Products Drive Consumer Demand and Value Growth
Local Brands Innovate with Multifunctional Deodorants to Capture Growing Demand
Chart 71 Norshek Pioneers Sustainable Beauty
Norshek’S Sustainability Leadership Strengthens Local Consumer Trust and Loyalty
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Local and International Brands Expected to Adapt to Stabilising Economy and Evolving Consumer Demands
Deodorant Roll-Ons to Lead Value Growth While Creams Emerge as Innovation Drivers
Multifunctionality and Sustainability Trends to Inform Product Development and Competition
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Leadership through Multi-Brand Strategies
Innovation and Digital Marketing Drive Growth and New Opportunities for Brands
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Health and Beauty Specialists Lead Distribution with Strong Consumer Trust
Retail E-Commerce Rapidly Expands, Reshaping Consumer Purchase Behaviour
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Deodorants
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Deodorants
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025
Depilatories in Egypt
Key Data Insights
Depilatories Summary
Economic and Consumer Factors Drive Robust Growth in Depilatories
Women’S Razors and Blades Lead Sales While Hair Removers/Bleaches Show Growth Potential
Chart 87 Astroida Foaming Shave Gel Elevates Depilatories
Brands Harness Longevity and Lifestyle Trends to Elevate Product Appeal and Sales
Chart 88 Value Sales 2020-2030
Chart 89 Volume Sales 2020-2030
Chart 90 Value Sales by Category 2025
Consumers to Shift Towards Convenience as Innovative Hair Removal Solutions Drive Value Growth
Women’S Razors and Blades Set to Dominate Sales While Hair Removers/Bleaches Recover with Innovation
Brands Expected to Leverage Longevity and Lifestyle Trends to Enhance Product Appeal and Competitive Edge
Chart 91 Forecast Value Sales 2020-2030
Chart 92 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leverages Innovation to Sustain Dominant Market Share
Innovative Product Launches Drive Growth Opportunities
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Pharmacies Leverage Consultative Advantage to Lead Distribution Network
Convenience and Price Transparency Fuel Rapid Growth of E-Commerce Platforms
Innovation and Lifestyle Trends Shape Evolving Retail Landscape and Brand Strategies
Chart 95 Retail Channels 2020-2025
Chart 96 Economic Context for Depilatories
Chart 97 Real Gdp Growth 2020-2030
Chart 98 Inflation 2020-2030
Chart 99 Consumer Context for Depilatories
Chart 100 Population 2020-2030
Chart 101 Consumer Expenditure 2020-2030
Chart 102 Population by Generation 2025
Fragrances in Egypt
Key Data Insights
Fragrances Summary
Chart 103 Key Industry Trends for Fragrances
Mass Fragrances Lead Growth Amid Economic Pressures and Innovation
Premium Fragrances Surge with Lifestyle Appeal While Mass Fragrances Dominate Volume
Chart 104 Sustainability Drives Innovation at Hathor Organics
Hathor Organics Leads Sustainability and Lifestyle Trends Shaping Growth
Chart 105 Value Sales 2020-2030
Chart 106 Volume Sales 2020-2030
Chart 107 Value Sales by Category 2025
Local Brands and Digital Commerce to Reshape Market Dynamics for Growth
Mass Fragrances to Lead Value with Fastest Growth Driven by Affordability
Chart 108 Forecast Value Sales 2020-2030
Chart 109 Forecast Value Sales by Category 2025-2030
Leading Players Leverage Exclusive Brands to Sustain Sales Amid Volatility
Financial Innovation and Supply Stabilisation Enable Premium Brands to Retain Customers
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Beauty Specialists Secure Offline Retail Dominance with Experiential Shopping
Retail E-Commerce Rapidly Grows as a Vital Channel for Convenience and Price Competition
Modern Retail Concepts Blend Physical Presence and Digital Innovation to Enhance Consumer Engagement
Chart 112 Retail Channels 2020-2025
Chart 113 Economic Context for Fragrances
Chart 114 Real Gdp Growth 2020-2030
Chart 115 Inflation 2020-2030
Chart 116 Consumer Context for Fragrances
Chart 117 Population 2020-2030
Chart 118 Consumer Expenditure 2020-2030
Chart 119 Population by Generation 2025
Hair Care in Egypt
Key Data Insights
Hair Care Summary
Chart 120 Key Industry Trends for Hair Care
Local Innovation and Economic Factors Drive Strong Sales Growth
Chart 121 Braes Scales Growth through Clean Innovation and Smart Bundling
Nouvique Egypt and Norshek Lead Innovation with Science and Sustainability
Chart 122 Norshek Pioneers Sustainable Hair Care
Chart 123 Value Sales 2020-2030
Chart 124 Volume Sales 2020-2030
Chart 125 Value Sales by Category 2025
Local Production and Economic Resilience to Fuel Strong Category Growth
Premium Salon Care Set to Experience Rapid Growth Alongside Uptick in Styling Agents Sales
Chart 126 Analyst Insight for Hair Care
Innovative, Climate-Adapted and Natural Products to Inform Consumer Preferences
Chart 127 Forecast Value Sales 2020-2030
Chart 128 Forecast Value Sales by Category 2025-2030
Unilever and L’Oréal Intensify Innovation to Defend Market Shares
Innovative Product Launches and Digital Engagement Drive Market Evolution and Growth
Chart 129 Company Shares 2025
Chart 130 Brand Shares 2025
Grocery Retailers Sustain Dominance through Local Presence and Affordability
Retail E-Commerce Accelerates Growth by Blending Price Competitiveness and Product Variety
Chart 131 Retail Channels 2020-2025
Chart 132 Economic Context for Hair Care
Chart 133 Real Gdp Growth 2020-2030
Chart 134 Inflation 2020-2030
Chart 135 Consumer Context for Hair Care
Chart 136 Population 2020-2030
Chart 137 Consumer Expenditure 2020-2030
Chart 138 Population by Generation 2025
Men's Grooming in Egypt
Key Data Insights
Men's Grooming Summary
Digital Natives and Omnichannel Retail Fuel Robust Growth among Egyptian Men
Men’S Shaving Leads Value Sales as Hybrid Grooming Meets Evolving Needs
Chart 139 Adams for Men Focuses on Lifestyle-Driven Beauty
Infinity Naturals Men Capitalises on Hybrid Grooming Revolution with Digital Outreach
Chart 140 Value Sales 2020-2030
Chart 141 Volume Sales 2020-2030
Chart 142 Value Sales by Category 2025
Egyptian Consumers Expected to Balance Value and Convenience Amid Economic Pressures
Men’S Shaving to Lead Value Growth While Toiletries and Fragrances Diversify Appeal
Local Brands and Digital Engagement Expected to Shape Consumer Preferences and Competition
Chart 143 Forecast Value Sales 2020-2030
Chart 144 Forecast Value Sales by Category 2025-2030
Lord Precision Industries Drives Market Consolidation with Strategic Expansion
Chart 145 Company Shares 2025
Chart 146 Brand Shares 2025
Health and Beauty Specialists Dominate with Expert Sales Advice
Convenience and Omnichannel Access Reshape Retail Strategies
E-Commerce Growth Driven by Premiumisation and Wider Product Access
Chart 147 Retail Channels 2020-2025
Chart 148 Economic Context for Men's Grooming
Chart 149 Real Gdp Growth 2020-2030
Chart 150 Inflation 2020-2030
Chart 151 Consumer Context for Men's Grooming
Chart 152 Population 2020-2030
Chart 153 Consumer Expenditure 2020-2030
Chart 154 Population by Generation 2025
Oral Care in Egypt
Key Data Insights
Oral Care Summary
Rising Preventive Care Awareness and Innovation Push Value Growth
Toothpaste Dominates Value as Dental Floss Sees Dynamic Growth
Egyptian Brands Champion Preventive Care with Playful, Clean Innovations
Chart 155 Naydin Focuses on High-Performance Oral Care
Chart 156 Value Sales 2020-2030
Chart 157 Volume Sales 2020-2030
Chart 158 Value Sales by Category 2025
Urban Consumers Expected to Embrace At-Home Whitening and Multifunctional Oral Care Products to Simplify Routines
Eco-Conscious and Wellness Trends Reshape Product Innovation and Business Strategies among Manufacturers
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance through Broad Portfolios and Trusted Brands
Chart 161 Company Shares 2025
Chart 162 Brand Shares 2025
Grocery Retailers Leverage Broad Reach and Price-Conscious Appeal to Secure Growth
Chart 163 Retail Channels 2020-2025
Chart 164 Economic Context for Oral Care
Chart 165 Real Gdp Growth 2020-2030
Chart 166 Inflation 2020-2030
Chart 167 Consumer Context for Oral Care
Chart 168 Population 2020-2030
Chart 169 Consumer Expenditure 2020-2030
Chart 170 Population by Generation 2025
Skin Care in Egypt
Key Data Insights
Skin Care Summary
Chart 171 Key Industry Trends for Skin Care
Consumer Shift and Economic Resilience Drive Strong Category Growth
Facial Care Leads in Value While Skin Care Sets Show Dynamic Growth
Chart 172 Mela B3 Redefines the Egyptian Skincare Landscape
K-Beauty Leads Innovation Amid Multi-Step Trend
Chart 173 Medicube’S Bio-Regenerative Revolution Lands in Egypt
Chart 174 Value Sales 2020-2030
Chart 175 Volume Sales 2020-2030
Chart 176 Value Sales by Category 2025
Local Manufacturing Innovation to Secure Growth Amid Economic Shifts
Facial Care to Lead Value and Volume Growth While Hand Care Rises Steadily
Gen Z Influence and Ingredient Sophistication Expected to Define Skin Care Demand
Chart 177 Analyst Insight for Skin Care
Chart 178 Forecast Value Sales 2020-2030
Chart 179 Forecast Value Sales by Category 2025-2030
Local Brands Reshape Competitive Dynamics as Leaders Strengthen Positions
Chart 180 Company Shares 2025
Chart 181 Brand Shares 2025
Health and Beauty Specialists Lead While E-Commerce Accelerates Rapidly
Chart 182 Retail Channels 2020-2025
Chart 183 Economic Context for Skin Care
Chart 184 Real Gdp Growth 2020-2030
Chart 185 Inflation 2020-2030
Chart 186 Consumer Context for Skin Care
Chart 187 Population 2020-2030
Chart 188 Consumer Expenditure 2020-2030
Chart 189 Population by Generation 2025
Sun Care in Egypt
Key Data Insights
Sun Care Summary
Local Brands Drive Sun Care Growth Amid Economic and Climatic Challenges
Chart 190 The Vacation All-In-One Barrier Treatment
Adult Sun Care Leads in Volume Driven by Multifunctional High-Protection Products
Drakon’S Longevity Focus Redefines Sun Care as a Daily Health Essential
Chart 191 Value Sales 2020-2030
Chart 192 Volume Sales 2020-2030
Chart 193 Value Sales by Category 2025
Local Consumers Likely to Prioritise Affordability and Multifunctionality Amid Inflation
Adult Sun Care to Maintain Dominance through 2030
Brands Set to Innovate with Clean Formulations and Omnichannel Strategies
Chart 194 Forecast Value Sales 2020-2030
Chart 195 Forecast Value Sales by Category 2025-2030
Beiersdorf and L'oréal Strengthen Positions through Innovation and Market Responsiveness
Chart 196 Company Shares 2025
Chart 197 Brand Shares 2025
Pharmacies Dominate Distribution While E-Commerce Gains Momentum among Younger Consumers
Retail E-Commerce Expands Rapidly by Offering Convenience and Targeted Promotions
Chart 198 Retail Channels 2020-2025
Chart 199 Economic Context for Sun Care
Chart 200 Real Gdp Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Sun Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Premium Beauty and Personal Care in Egypt
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Brands Regain Momentum as Imports Stabilise and Consumers Prioritise Efficacy
Premium Fragrances Lead Sales While Baby and Child-Specific Products Experience Demand Surge
La Roche-Posay Leverages Longevity Trend with Innovative Sun Care Offering
Chart 206 La Roche-Posay Markets High-Science Sun Care
Chart 207 Value Sales 2020-2030
Chart 208 Value Sales by Category 2025
Affluent Urban Consumers Set to Drive Gradual Expansion of Premium Products
Premium Fragrances to Lead Sales While Baby and Child Products Exhibit Fastest Growth
Digital Influence and Plant-Based Innovation to Shape Consumer Choices and Brand Strategies
Chart 209 Forecast Value Sales 2020-2030
Chart 210 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Presence Amid Fluctuating Currency Pressures
Strategic Innovation and Digital Engagement Drive Competitive Advantage and Growth
Chart 211 Company Shares 2025
Chart 212 Brand Shares 2025
Chart 213 Economic Context for Premium Beauty and Personal Care
Chart 214 Real Gdp Growth 2020-2030
Chart 215 Inflation 2020-2030
Chart 216 Consumer Context for Premium Beauty and Personal Care
Chart 217 Population 2020-2030
Chart 218 Consumer Expenditure 2020-2030
Chart 219 Population by Generation 2025
Mass Beauty and Personal Care in Egypt
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Consumer Adaptation and Innovation Amid Economic Pressures
Mass Hair Care Leads Value Growth as Consumers Prioritise Essential Self-Care
Hathor Organics Elevates Heritage Beauty through Sensory Storytelling and Premium Positioning
Chart 220 Hathor Organics Aims to Define Premium Local Experiences
Chart 221 Value Sales 2020-2030
Chart 222 Value Sales by Category 2025
Price-Conscious Consumers Set to Drive Resilient Growth through Adaptive Brand Engagement
Mass Hair Care to Capture Market Leadership with Robust Growth and Diverse Offerings
Chart 223 Forecast Value Sales 2020-2030
Chart 224 Forecast Value Sales by Category 2025-2030
Legacy Brands Strengthen Leadership through Innovation and Portfolio Breadth
Mass Beauty Brands Diversify Portfolios and Drive Growth through Targeted Consumer Engagement
Chart 225 Company Shares 2025
Chart 226 Brand Shares 2025
Chart 227 Economic Context for Mass Beauty and Personal Care
Chart 228 Real Gdp Growth 2020-2030
Chart 229 Inflation 2020-2030
Chart 230 Consumer Context for Mass Beauty and Personal Care
Chart 231 Population 2020-2030
Chart 232 Consumer Expenditure 2020-2030
Chart 233 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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