Executive Summary

Jun 2019
Egypt witnesses stabilisation which positively influences growth in beauty and personal care

Egypt is witnessing stabilisation in prices and the economy. Consumers of beauty and personal care have adapted psychologically to higher prices since the inflation spike in 2017.

General stabilisation seen in the economy and prices

The Egyptian economy witnessed stabilisation in 2018 with consumers adapting to the new higher prices. Despite the stabilisation of prices, a general increase in current value sales of all beauty and personal care products occurred in 2018 due to annual inflation and organic growth as a result of the naturally growing population.

Competition is in mass brands’ favour

The competitive environment is more in the favour of mass brands since the spike in prices of premium brands, especially international ones with no regional manufacturing plants. This is due to up to a 60% increase in customs duties on international cosmetics and import restrictions on luxury products.

Natural product trends are changing the competitive arena

Naturally-made skin care and hair care products are on the rise in Egypt. Many locally-manufactured 100% natural brands are starting to shine in beauty and personal care.

Beauty and personal care is anticipated to grow

In the forecast period, beauty and personal care is anticipated to grow due to the stabilisation of prices, opportunities for organic growth and increasingly favourable demographic factors such as population growth. Important retail channels such as hypermarkets/supermarkets are expected to continue to expand their presence within key neighbourhoods and shopping centres in Egypt.

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Beauty and Personal Care in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free (where applicable):

The Beauty and Personal Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Egypt?
  • What are the major brands in Egypt?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Egypt

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care
General stabilisation seen in the economy and prices
Competition is in mass brands’ favour
Natural product trends are changing the competitive arena
Beauty and personal care is anticipated to grow

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Egypt

HEADLINES

PROSPECTS

Economic stabilisation boosts sales of baby and child-specific products
Hypermarkets is becoming the most convenient channel for mothers
Parents are more cautious with their spending focusing on value for money products

COMPETITIVE LANDSCAPE

Johnson & Johnson dominates baby and child-specific products
Nivea remains the number one choice in baby and child-specific sun care in Egypt while Zinc Olive Cream leads nappy (diaper) rash treatments
Very weak local competition gives the advantage to international brands

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Egypt

HEADLINES

PROSPECTS

Bar soap dominates bath and shower sales
Supermarkets and hypermarkets remain the main channels
Sales of bath additives are expected to slow down while natural soap is the new trend

COMPETITIVE LANDSCAPE

Lux leads bar soap while high pollution gives Dettol an advantage
More varieties introduced in body wash/shower gel refresh sales
Bath additives loves Avon while Johnson’s Baby dominates talcum powder

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Egypt

HEADLINES

PROSPECTS

Premium BB/CC creams are the fastest growing products in 2018
Small kiosks in shopping centres lead sales of colour cosmetics while internet retailing faces challenges
Demand rises for more natural ingredients

COMPETITIVE LANDSCAPE

Reinvention of Rimmel and Luna boost their sales
Mass brands take the lion’s share as prices spike
Existing brands defend their position against fierce competition in colour cosmetics

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Egypt

HEADLINES

PROSPECTS

Deodorants sees growth in both volume and value in 2018
Supermarkets will continue to be the main channel
Natural deodorants are on the rise

COMPETITIVE LANDSCAPE

Henkel PDC Egypt SAE owns the leading brand of deodorants
Consumers target affordable brands
Brands focus on natural deodorants

CATEGORY DATA

Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Egypt

HEADLINES

PROSPECTS

Depilatories is unaffected by the currency devaluation
Chemists/pharmacies remains the main channel
Laser hair removal sessions become more popular

COMPETITIVE LANDSCAPE

ONE cream retains the lion’s share but Easy Sweet is the most popular
Bleaching creams lack competition
Gillette continues to dominate women’s razors and blades

CATEGORY DATA

Table 49 Sales of Depilatories by Category: Value 2013-2018
Table 50 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 51 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 52 NBO Company Shares of Depilatories: % Value 2014-2018
Table 53 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 54 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 55 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Egypt

HEADLINES

PROSPECTS

Mass fragrances is the growth unit driver
Internet retailing’s competitive discounts pay off
Marketing campaigns refresh sales of fragrances

COMPETITIVE LANDSCAPE

MAC for Promoting Commercials Business leads the competition
Oriflame and Avon vie for the upper hand in mass fragrances
Sales of La Vie est Belle pushes Lancôme forward

CATEGORY DATA

Table 56 Sales of Fragrances by Category: Value 2013-2018
Table 57 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Fragrances: % Value 2014-2018
Table 59 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 60 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 62 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 63 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Egypt

HEADLINES

PROSPECTS

Hair care witnesses growth in 2018
Naturally-made hair care products are a growing trend
The beauty specialist retailers channel is growing over time

COMPETITVE LANDSCAPE

Pantene leads hair care in Egypt
Natural hair care products emerge and hot competition is anticipated
Hair Code leads styling agents and dry shampoos need more time to emerge

CATEGORY DATA

Table 64 Sales of Hair Care by Category: Value 2013-2018
Table 65 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 66 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 67 NBO Company Shares of Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Colourants: % Value 2015-2018
Table 70 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 71 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 72 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 73 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Egypt

HEADLINES

PROSPECTS

Mass beauty and personal care sales are driven by products of continuous need and the entry of new brands and products
Mass products dominate beauty and personal care
Locally-made natural products are changing the game

COMPETITIVE LANDSCAPE

Mass beauty and personal care continues to feature star international players
Natural products continue to enter the competition
Mass colour cosmetics brands witness tough competition

CATEGORY DATA

Table 75 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 76 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 78 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 79 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 80 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Egypt

HEADLINES

PROSPECTS

Men’s shaving continues to dominate men’s grooming
Hypermarkets anticipated to grow
Small categories are not as popular but are still growing

COMPETITIVE LANDSCAPE

The Procter & Gamble Co maintains its position
Marico Egypt leads men’s hair care
Men’s skin care products still need more time

CATEGORY DATA

Table 81 Sales of Men’s Grooming by Category: Value 2013-2018
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 85 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Egypt

HEADLINES

PROSPECTS

Oral care witnesses continuous growth
Chemists/pharmacies is the main channel due to offering all varieties of oral care
Teeth whitening toothpastes are boosting sales

COMPETITIVE LANDSCAPE

Oral-B leads dental floss
Oral-B continues to dominate toothbrushes while Signal leads toothpaste
Competition focuses on mouthwashes and toothpaste

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2013-2018
Table 91 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 92 Sales of Toothbrushes by Category: Value 2013-2018
Table 93 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 95 NBO Company Shares of Oral Care: % Value 2014-2018
Table 96 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 98 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 99 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 101 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Egypt

HEADLINES

PROSPECTS

Premium beauty and personal care continues to achieve value growth
Internet retailing is changing the distribution landscape
Currency devaluation creates a threat to premium beauty and personal care

COMPETITIVE LANDSCAPE

MAC for Promoting Commercials Business leads premium beauty and personal care
Lancôme shines bright
Pharmaceutical brands pose tough competition

CATEGORY DATA

Table 103 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 104 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 106 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Egypt

HEADLINES

PROSPECTS

Mass basic moisturisers boosts skin care sales
Pharmaceuticals are becoming popular and social media is boosting online sales
Natural products are conquering Egyptian skin care

COMPETITIVE LANDSCAPE

Mass brands dominate skin care as the prices of premium brands spike
Oriflame Egypt Co competes fiercely in 2018
Natural brands join the competition

CATEGORY DATA

Table 109 Sales of Skin Care by Category: Value 2013-2018
Table 110 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 111 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 112 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 113 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 114 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 115 NBO Company Shares of Skin Care: % Value 2014-2018
Table 116 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 117 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 118 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 121 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Egypt

HEADLINES

PROSPECTS

Sun care witnesses growth
Pharmaceutical sun care brands gain share
Mass brands are more popular

COMPETITIVE LANDSCAPE

Beiersdorf AG leads while pharmaceutical sun blocks are on the rise
Mothers love Nivea for baby and child-specific sun care
Tough competition is anticipated

CATEGORY DATA

Table 123 Sales of Sun Care by Category: Value 2013-2018
Table 124 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Sun Care: % Value 2014-2018
Table 126 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 128 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023