Beauty and Personal Care in South Korea

April 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in South Korea?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
COVID-19 prompts a shift to online retailing as e-commerce channels boom
Domestic brands struggle but demand for unique brands increases

RECOVERY AND OPPORTUNITIES

Category to make smooth recovery as South Korea recovers from COVID-19
Pricing remains key to success in mass beauty and personal care as price wars break out in e-commerce
Value consumption emerges amongst younger consumers

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

Premium colour cosmetics is hit hard by COVID-19 as face masks restrict demand
Premium brands engage in unprecedented promotional activity to stimulate growth
Offline sales stagnate as consumers avoid department stores

RECOVERY AND OPPORTUNITIES

Premium beauty and personal care rebounds swiftly as premium colour cosmetics lags behind
Customisation becomes a key trend in premium beauty and personal care as the subscription model gains traction
Digital revolution to shake up premium beauty and personal care

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in South Korea

KEY DATA FINDINGS

2020 IMPACT

Category proves resilient to effects of COVID-19 as demand remained steady
Local premium brands continue to gain traction as Yuhan Kimberly Co Ltd retains leadership
Baby wipes continues to post strong growth thanks to diverse usage

RECOVERY AND OPPORTUNITIES

Category to post swift recovery from COVID-19
Dermocosmetics look set to expand as clean beauty trend gains traction in the category
Companies rebrand as dermocosmetics to fight off competition

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in South Korea

KEY DATA FINDINGS

2020 IMPACT

Bath and shower benefits from focus on personal hygiene in 2020 as consumers recreate the spa at home
COVID-19 highlights importance of handwashing supporting growth in liquid soap
Self-care trend supports premiumisation of bath and shower

RECOVERY AND OPPORTUNITIES

COVID-19 has a lasting impact on personal hygiene routines in South Korea
Zero waste movement on the rise as consumers seek to offset single-use plastic consumption
Category to target middle-aged women as primary consumer base

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020 Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in South Korea

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics suffers heavy losses as consumers cover up with face masks
Nail products posts strong performance as consumers treat themselves at home
E-commerce boosted by COVID-19 as consumers avoid physical outlets

RECOVERY AND OPPORTUNITIES

Sales to pick up as COVID-19 subsides and new product launches stimulate interest
Vegan colour cosmetics on the rise
Colour cosmetics to undergo a digital revolution as leading players invest in innovation

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 46 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 47 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 48 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 49 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in South Korea

KEY DATA FINDINGS

2020 IMPACT

Deodorants sales resilient to COVID-19 and boosted by humid summer
Home seclusion drives shift from colour cosmetics, benefiting deodorant sprays
E-commerce on the rise, spurred by the COVID-19 pandemic as companies upgrade their delivery options

RECOVERY AND OPPORTUNITIES

Category continues to grow thanks to performance of deodorant sprays
Product development incorporates additional features and benefits
Clean beauty and antibacterial properties will appeal to consumers in the coming years

CATEGORY DATA

Table 53 Sales of Deodorants by Category: Value 2015-2020 Table 54 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 55 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 56 NBO Company Shares of Deodorants: % Value 2016-2020 Table 57 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 58 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in South Korea

KEY DATA FINDINGS

2020 IMPACT

Sales in depilatories supported by home self-care trend as consumers avoid professional salons
Shift from professional salons did not benefit women’s razors and blades
E-commerce gains ground in depilatories

RECOVERY AND OPPORTUNITIES

Burgeoning self-care trend will continue to support sales in the coming years
Women’s razors and blades and women’s pre-shave continue to decline
Growing range of epilator devices puts pressure on depilatories

CATEGORY DATA

Table 61 Sales of Depilatories by Category: Value 2015-2020 Table 62 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 64 NBO Company Shares of Depilatories: % Value 2016-2020 Table 65 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 66 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drove a shift in consumer spending from colour cosmetics to fragrances
Airport sales drop as department stores redesign their fragrances sections
The gender neutral trend emerges in South Korean fragrances

RECOVERY AND OPPORTUNITIES

Fragrances’ boost looks set to continue as COVID-19 lingers
Duty-free sales to pick up as airports prepare to reopen
Fashion brands turn to fragrances to generate growth

CATEGORY DATA

Table 68 Sales of Fragrances by Category: Value 2015-2020 Table 69 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Fragrances: % Value 2016-2020 Table 71 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 74 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs increase in demand for hair care as consumers avoid salons
COVID-19 drives distribution shift as e-commerce sales boom
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction

RECOVERY AND OPPORTUNITIES

Customers continue to seek at-home salon treatments, but will eventually return to salons
Standard shampoos continues to diversify as vegan products emerge
Sustainability to become a key theme in hair care

CATEGORY DATA

Table 76 Sales of Hair Care by Category: Value 2015-2020 Table 77 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 78 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 79 NBO Company Shares of Hair Care: % Value 2016-2020 Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 81 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 82 LBN Brand Shares of Colourants: % Value 2017-2020 Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 84 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 85 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 86 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lifestyle changes drive a decline in demand for men’s grooming products
Men’s skin care continues to expand as retailers revamp the shopping experience
The gender neutral trend supports growth in men’s colour cosmetics

RECOVERY AND OPPORTUNITIES

Men’s grooming to rebound as life returns to normal in South Korea
Men’s shaving sees the growth of subscription services
Expanding consumer base leads to diversification in men’s skin care

CATEGORY DATA

Table 89 Sales of Men’s Grooming by Category: Value 2015-2020 Table 90 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 93 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 94 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 96 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 97 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

Use of face masks pushes South Korean consumers to keep their breath fresh
Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care
Pharmaceutical players gain importance in oral care

RECOVERY AND OPPORTUNITIES

Face masks will continue to boost oral care in the short term
Subscription services are on the rise as consumers seek convenience
The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment

CATEGORY DATA

Table 98 Sales of Oral Care by Category: Value 2015-2020 Table 99 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 100 Sales of Toothbrushes by Category: Value 2015-2020 Table 101 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 102 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 103 NBO Company Shares of Oral Care: % Value 2016-2020 Table 104 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 106 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 107 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 109 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

Self-care takes off as consumers look for soothing products to treat maskne problems
COVID-19 drives polarisation of skin care sales
Distribution diversifies as consumers adopt new consumption habits

RECOVERY AND OPPORTUNITIES

Clean beauty trend to make its mark in skin care as new certifications support growth
Nutrition health trends emerge in skin care as consumers look to protect their immunity
Customisation is on the rise as consumers look for more personalised products

CATEGORY DATA

Table 111 Sales of Skin Care by Category: Value 2015-2020 Table 112 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Skin Care: % Value 2016-2020 Table 114 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 116 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 119 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 120 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in South Korea

KEY DATA FINDINGS

2020 IMPACT

Category hit hard by COVID-19 as hygiene and safety guidelines reduce the need for sun care
Skip care trend reduces sun care usage but supports growth for multifunctional products
Innovative and anti-aging sun care products are on the rise as customers seek more sophisticated products

RECOVERY AND OPPORTUNITIES

Sun care sets off on a gradual road to recovery as skip care continues to shape consumption
Vegan sun care is on the rise
Product innovation and development to focus on value added features

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2015-2020 Table 123 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Sun Care: % Value 2016-2020 Table 125 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 127 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care
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