Beauty and Personal Care in South Korea

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in South Korea?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in South Korea

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in South Korea

KEY DATA FINDINGS

Nature Republic expands into baby toiletries and skin care
Vegan, clean and derma products gain traction for their safety and efficacy
Social media plays a key role for busy working mothers
Low birth rate remains the biggest threat to baby and child-specific products
Child-specific colour cosmetics to increase, but parents’ discretion will be required
Hospitals to remain a significant channel for derma skin care
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in South Korea

KEY DATA FINDINGS

Sales see healthy growth as consumers return to lives outside of the home
Brands take sustainability into account to follow the “meaning out” trend
Rising availability of vegan products in bath and shower
Large capacity products to gain more traction amidst economic constraints
Premiumisation to grow further along with a focus on olfactory experiences
Inclusivity to become a key theme for packaging
Table 21 Sales of Bath and Shower by Category: Value 2017-2022
Table 22 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 24 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 25 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 27 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in South Korea

KEY DATA FINDINGS

Sales of colour cosmetics spike with the lifting of outdoor mask mandate
Sales of vegan colour cosmetics grow strongly, backed by the “meaning out” trend
Non-beauty players dabble in beauty retailing to capitalise on the surge in demand
Sales recovery set to continue as the indoor mask mandate ends in early 2023
Variety store Daiso to become a significant distributor amidst economic constraints
Personalisation is here to stay
Table 30 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 36 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 37 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

Deodorants in South Korea

KEY DATA FINDINGS

Lack of product development leaves the category lacking dynamism
Premium deodorants have a presence, but sales remain low
Deodorant wipes sees some potential, but sales are negligible
Slowdown in growth expected for deodorants
Fragrance-like deodorant sprays projected to see growth
Low significance of deodorant creams, pumps and wipes
Table 41 Sales of Deodorants by Category: Value 2017-2022
Table 42 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 44 NBO Company Shares of Deodorants: % Value 2018-2022
Table 45 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 47 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in South Korea

KEY DATA FINDINGS

The self-beauty trend drives dynamic growth for depilatories
Men are increasingly turning to home waxing
Lack of irritation remains a primary factor when choosing depilatories
Slowing growth due to rising popularity of alternatives
Men to further adopt depilatories, while female demand may be hampered
Consumer education needed for further growth in depilatories
Table 50 Sales of Depilatories by Category: Value 2017-2022
Table 51 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 53 NBO Company Shares of Depilatories: % Value 2018-2022
Table 54 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 55 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in South Korea

KEY DATA FINDINGS

Strong growth sustained by increased social engagements after lifting of social distancing measures
Premium fragrances pushed by companies and retailers
Lush Korea launches a 20th anniversary fragrance exclusive to the Korean market
Premium fragrances to sustain healthy growth as a small luxury amidst economic constraints
Indie brands to see growth, capitalising on young consumers’ demand for fragrances
Next-generation premium fragrances set to gain traction
Table 57 Sales of Fragrances by Category: Value 2017-2022
Table 58 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Fragrances: % Value 2018-2022
Table 60 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 63 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in South Korea

KEY DATA FINDINGS

Younger consumers’ concerns over hair loss increase
Brands push damage care products, while hair dye shampoos face concerns over ingredients
Hair care meets personalisation
Hair dye shampoos to remain significant as brands explore alternative ingredients
More new players to jump into the anti-hair loss space
Premium hair care products to increase, backed by “skinification”
Table 65 Sales of Hair Care by Category: Value 2017-2022
Table 66 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 68 NBO Company Shares of Hair Care: % Value 2018-2022
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 70 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 71 LBN Brand Shares of Colourants: % Value 2019-2022
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 73 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 75 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in South Korea

KEY DATA FINDINGS

Lack of growth for men’s skin care due to consumers’ awareness of alternatives
Colour cosmetics brands positioned as gender-neutral to capture men’s growing interest in make-up
New entrants attract men with “athleisure beauty”
Diversified consumer perception of masculine will reflect new men’s skin care trends
Gender-neutral trend may help men’s grooming brands to also appeal to women
E-commerce to see a further rise in distribution, but offline will still influence trends
Table 78 Sales of Men’s Grooming by Category: Value 2017-2022
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 82 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in South Korea

KEY DATA FINDINGS

Lifting of outdoor mask mandate and social distancing measures boost oral care sales
Premium toothpastes more popular due to consumers’ value-driven consumption
Marvis launches a subscription service in South Korea
Brands to leverage gen Z-targeted marketing to boost oral care sales
Personalisation and subscription to be leveraged for a premium positioning
E-commerce expected to grow further due to various benefits
Table 87 Sales of Oral Care by Category: Value 2017-2022
Table 88 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 89 Sales of Toothbrushes by Category: Value 2017-2022
Table 90 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 92 NBO Company Shares of Oral Care: % Value 2018-2022
Table 93 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 95 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 96 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 98 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in South Korea

KEY DATA FINDINGS

Move from premium to mass products prompts value decline
Vegan skin care products welcomed by gen Z consumers
The emergence of multifunctional products and “small molecule” formulae
Personalisation could be a new opportunity
Skin care set to see a trend of rebranding towards the younger generation
A change to functional cosmetics regulation could reactivate product innovation
Table 100 Sales of Skin Care by Category: Value 2017-2022
Table 101 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 102 NBO Company Shares of Skin Care: % Value 2018-2022
Table 103 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 105 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 109 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in South Korea

KEY DATA FINDINGS

Sales boosted by consumers’ increasing return to outdoor events without masks
Sun care marketing taps into the “reef-safe” feature
Non-nano mineral sun care products grow significantly due to safety issues
Sales growth expected to be moderate in the forecast period
Sun care product range to be further segmented by occasion and care need
Large-capacity pack sizes set to be popular amidst economic constraints
Table 111 Sales of Sun Care by Category: Value 2017-2022
Table 112 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 113 NBO Company Shares of Sun Care: % Value 2018-2022
Table 114 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 116 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in South Korea

KEY DATA FINDINGS

Changes in preference for gifting hit sales of premium skin care sets/kits
Lifting of outdoor mask mandate drives a rebound for premium colour cosmetics
Premium fragrances maintains its dynamic growth
Stability set to return, with growth even for mature categories such as premium skin care
Slowing but still positive growth momentum as consumers value small luxuries
Wider availability of premium hair care products will contribute to growth
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in South Korea

KEY DATA FINDINGS

Although all mass categories increase, mass colour cosmetics drives growth
Vegan products are a priority for companies and consumers
Olive Young is the dominant offline retailer of mass beauty and personal care brands
Vegan and dermocosmetics skin care products likely to win in the market
Mass colour cosmetics set to see full recovery and perform better than premium
Players await the results of Ministry investigations into hair dye shampoo ingredients
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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