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Beauty and Personal Care in South Korea

June 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in South Korea?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in South Korea

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in South Korea

KEY DATA FINDINGS

Baby and child-specific products developing to cater to different age groups
Unique marketing through postnatal care centres
Social media sales as a service for busy working mothers
Dermocosmetics baby and child-specific skin care likely to see strong growth
More outdoor activities after the pandemic will support growth
Low birth rate remains the biggest threat to baby and child-specific products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in South Korea

KEY DATA FINDINGS

Home seclusion boosts sales of bath additives
Liquid soap becomes a new normal, while hand sanitisers slides
Local players lead bath and shower
Premiumisation is now the mainstream
Body powder to continue its fall, and intimate washes to lose further growth potential
Mass brands will compete with premium brands through good marketing
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in South Korea

KEY DATA FINDINGS

Nail products enjoys strong growth
Mass domestic brands suffer during the pandemic
Shu Uemura closes its business in South Korea as of September 2021
Delivery will become a more important factor
Vegan and clean beauty to gain popularity in colour cosmetics
Colour cosmetics expected to recover slower than other major categories
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 37 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in South Korea

KEY DATA FINDINGS

Lack of product development continues in deodorants
Premium deodorants shows a presence but remains a niche
Deodorant wipes sees some potential during the pandemic, but sales are negligible
Deodorants to see slowing growth potential
Deodorant sprays projected to see growth
Low significance of deodorant creams, pumps and wipes
Table 41 Sales of Deodorants by Category: Value 2016-2021
Table 42 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 44 NBO Company Shares of Deodorants: % Value 2017-2021
Table 45 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 46 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in South Korea

KEY DATA FINDINGS

Depilatories lacks growth potential
LG Household & Health Care leads depilatories
Hair removers/bleaches leads sales and growth in depilatories
Depilatories expected to lack growth potential in the forecast period
End to the pandemic may support sales of depilatories to some extent
Consumer education needed for further growth in depilatories
Table 49 Sales of Depilatories by Category: Value 2016-2021
Table 50 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 51 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 52 NBO Company Shares of Depilatories: % Value 2017-2021
Table 53 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 54 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 55 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in South Korea

KEY DATA FINDINGS

Social media sales support the high growth of premium fragrances
Fashion companies join the competition
Pandemic accelerates the growth of fragrances
Mass unisex fragrances projected to see healthy growth
Category expansion expected to accelerate
Department stores remains the core retail channel in fragrances
Table 56 Sales of Fragrances by Category: Value 2016-2021
Table 57 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Fragrances: % Value 2017-2021
Table 59 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 60 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 62 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 63 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in South Korea

KEY DATA FINDINGS

New product developments observed in standard shampoos
Scalp health becomes key in hair care
Local players pick up on global trends such as sustainability
Diverse segmentation expected in hair care
Interest in sustainability will continue to rise
Salon brands set to be sold in various other channels
Table 64 Sales of Hair Care by Category: Value 2016-2021
Table 65 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 66 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 67 NBO Company Shares of Hair Care: % Value 2017-2021
Table 68 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 69 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 70 LBN Brand Shares of Colourants: % Value 2018-2021
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 72 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 73 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 74 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 75 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 76 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in South Korea

KEY DATA FINDINGS

New product development is notable in men’s skin care
Young male consumers offer potential for mass men’s grooming
Influencer marketing on the rise
Men’s skin care is mature, but other categories projected to see dynamic growth
Consumers turn away from unisex and women’s products, helping to drive growth
E-commerce set to rise even further, but offline stores will still influence trends
Table 77 Sales of Men’s Grooming by Category: Value 2016-2021
Table 78 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 79 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 80 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 81 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 82 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 83 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 84 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 85 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in South Korea

KEY DATA FINDINGS

Development observed in oral care despite maturity
Premiumisation is one of the keys to survival in oral care
High awareness established during the pandemic will remain after COVID-19
Older population projected to be an important consumer base
Oral care giants expand their brand portfolios
E-commerce expected to grow further despite sharp increase during the pandemic
Table 86 Sales of Oral Care by Category: Value 2016-2021
Table 87 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 88 Sales of Toothbrushes by Category: Value 2016-2021
Table 89 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 91 NBO Company Shares of Oral Care: % Value 2017-2021
Table 92 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 94 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 95 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 97 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in South Korea

KEY DATA FINDINGS

Brand discontinuance observed during 2021
K-Beauty trend is fading, causing unprepared brands to fall out
Pharmaceutical companies join the competition in dermocosmetics skin care
Sustainability projected to develop in diverse ways
Changes in insurance regulation may affect skin care
Skin care expected to become a core category for e-commerce platforms
Table 99 Sales of Skin Care by Category: Value 2016-2021
Table 100 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 101 NBO Company Shares of Skin Care: % Value 2017-2021
Table 102 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 103 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 104 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 105 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 106 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 108 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in South Korea

KEY DATA FINDINGS

Sun protection is the sole category in sun care, which falls less than expected
New product launches still observed in this mature category
UV block patches hamper the recovery of sun protection
Multi-function, multi-benefit skin care products may threaten sun care
Family-use products set to grow in sun care
E-commerce expected to show most growth, but drugstores will put up a good fight
Table 110 Sales of Sun Care by Category: Value 2016-2021
Table 111 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Sun Care: % Value 2017-2021
Table 113 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 114 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 115 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 116 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in South Korea

KEY DATA FINDINGS

Brands with high customer loyalty prosper in 2021
Retail channels begin promotions to attract consumers after the pandemic
Small gifts become important in premium beauty and personal care
Preference for super premium brands over entry-level premium brands
Premium unisex fragrances projected to see fastest growth in the forecast period
Amidst pandemic recovery, it will take some time before meaningful growth is seen
Table 117 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 118 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 119 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 120 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in South Korea

KEY DATA FINDINGS

Strong retail structure and brand power back recovery in 2021
Despite the ongoing pandemic in 2021, several categories witness healthy growth
Unit prices of mass personal care products are on the rise
Mass brands adopting Western trends to expand
Drugstores and TV homeshopping grow in importance even during the pandemic
Influencer marketing will need to include transparency and interaction
Table 123 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 124 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 125 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 126 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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