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Country Report

Beauty and Personal Care in

Beauty and Personal Care in the Czech Republic

125 pages, May 2018

US$2,650

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Executive Summary

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Beauty and personal care records growth across key categories in 2017

Brands offering specific value in the form of healthier ingredients, higher efficacy or eco-friendly properties (packaging) or clinically tested brands gained in popularity. This was due to the developing premiumisation trend in 2017, which was mainly facilitated by the improving economic situation of Czech households.

Organic products, hemp-based brands and product efficiency interest consumers

Natural products continued to gain in popularity among Czech consumers due to the growing health and wellness trend. Minerals were becoming increasingly visible within categories such as colour cosmetics or deodorants and while their overall sales were small, they recorded significant growth as a niche.

Competition remains intense

Multinational operators dominated beauty and personal care in the Czech Republic in 2017. However, strengthening patriotism in the country meant that locally-sourced products witnessed a good year, remaining competitive even with the largest players.

Czech consumers seek better quality and effective products in 2017

New product launches of 2017 followed the premiumisation trend in the Czech Republic, while manufacturers and retailers were very innovative. Salon professional hair care increased in popularity in 2017, due to product innovation and well-educated hair salon staff who could offer advice and better upsell.

Further value growth is anticipated for beauty products in the Czech Republic

Overall beauty and personal care is expected to perform well over the forecast period, benefiting from the strengthening purchasing power of Czech consumers and a growing premiumisation trend. This will drive constant value growth, even as beauty and personal care matures in the country.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Beauty and Personal Care in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Czech Republic?
What are the major brands in Czech Republic?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in the Czech Republic

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in the Czech Republic

HEADLINES

PROSPECTS

Demographic trends to play an important role in the future

Baby and child-specific sun care not only used by children

Product premiumisation and online sales grow in popularity

COMPETITIVE LANDSCAPE

Product innovations most visible in baby and child-specific toiletries

Safe and efficient products gain in popularity in 2017

Efficient brand promotion and positive reviews gain consumer interest

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in the Czech Republic

HEADLINES

PROSPECTS

Single-purpose products and natural ingredients grow in importance

Bath additives gaining in popularity in the Czech Republic

Gender-specific products record gains due to strong advertising

COMPETITIVE LANDSCAPE

Price discounts remain heavily sought after

Product innovation favours relaxation

Retailers’ private label lines gain in popularity in 2017

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in the Czech Republic

HEADLINES

PROSPECTS

Organic products and natural ingredients on the rise

Premiumisation and professional services to play an increasingly important role

Highlighting the major facial features of a woman remains desired in 2017

COMPETITIVE LANDSCAPE

Price discounts to decline in intensity

Product innovation is a major growth driver for lip products in 2017

Private label expected to gain value share over the forecast period

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in the Czech Republic

HEADLINES

PROSPECTS

Czech consumers search for specific value among deodorants

Natural products to witness growing consumer interest

Deodorants could face harsher competition from other categories over forecast period

COMPETITIVE LANDSCAPE

Advertising and product labelling innovation offers future growth potential

Product innovation drives sales in 2017

Online product recommendations could witness dynamic development

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in the Czech Republic

HEADLINES

PROSPECTS

Depilatories records low growth despite a degree of saturation

Consumer habits and potential future risks

Consumer electronics significantly compete with traditional depilatories

COMPETITIVE LANDSCAPE

Price promotions expected to decline in importance

Electric epilators gain share due to more aggressive advertising and by applying new technologies

Retailers’ products remain well received by Czech consumers in 2017

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in the Czech Republic

HEADLINES

PROSPECTS

Unisex fragrances records impressive growth in 2017

Masstige brands gain share in the Czech Republic in 2017

Internet retailing remains a key distribution channel in the Czech Republic

COMPETITIVE LANDSCAPE

Test samples and product recommendations to become increasingly important

Future product launches with the potential to create additional demand

Price remains a major decision-maker for fragrances in 2017

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in the Czech Republic

HEADLINES

PROSPECTS

Naturally-sourced products and higher-quality products witness rising consumer interest in 2017

Salon professional hair care becomes increasingly sought after

Hair treatments with the strongest future sales growth potential

COMPETITIVE LANDSCAPE

Convenience and ease of use become increasingly valued features

Hemp hair care and more sophisticated advertising to gain a stronger foothold over the forecast period

Czech consumers are expected to opt for best value-for-money offers

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in the Czech Republic

HEADLINES

PROSPECTS

Combining product attributes becomes popular in 2017

Mineral colour cosmetics find their place

Pocket-sized products expected to witness rising interest

COMPETITIVE LANDSCAPE

Competitive environment intensifies in the Czech Republic in 2017

The importance of marketing and the growing interest in blogging

Competition from various industries expected to impact sales growth

CATEGORY DATA

Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in the Czech Republic

HEADLINES

PROSPECTS

Products and treatments for beards to remain popular

Professional hair care for men will likely experience dynamic growth

Special price offers will slowly become less significant over the forecast period

COMPETITIVE LANDSCAPE

Men’s toiletries in the Czech Republic shows potential for future innovation

Extending product assortment and availability bolsters demand in 2017

Product recommendations will become of growing importance

CATEGORY DATA

Table 87 Sales of Men’s Grooming by Category: Value 2012-2017
Table 88 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 90 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 91 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 92 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 93 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 94 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 95 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in the Czech Republic

HEADLINES

PROSPECTS

Premium products gain popularity as consumers demand efficiency

Interdental brushes favoured over dental floss

Power toothbrushes grow in terms of popularity

COMPETITIVE LANDSCAPE

Price promotions play an important role in 2017

Product innovation drives sales in 2017

Future product innovations and gaps that offer above average future growth potential

CATEGORY DATA

Table 96 Sales of Oral Care by Category: Value 2012-2017
Table 97 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 98 Sales of Toothbrushes by Category: Value 2012-2017
Table 99 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 100 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 101 NBO Company Shares of Oral Care: % Value 2013-2017
Table 102 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 103 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 104 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 105 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 106 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 108 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in the Czech Republic

HEADLINES

PROSPECTS

Pharma products witness rising consumer interest in 2017

Prestige brands continue to perform well in the Czech Republic

Distribution of premium beauty and personal care favours internet retailing

COMPETITIVE LANDSCAPE

Premium hair treatments to witness strong growth

New product development triggers additional interest in premium beauty and personal care

Retailers also seizing opportunity

CATEGORY DATA

Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in the Czech Republic

HEADLINES

PROSPECTS

Pharma skin care brands record growing consumer interest in the Czech Republic

Cross-category product features and firming skin products gain in popularity

Anti-ageing products gain further consumer interest in 2017

COMPETITIVE LANDSCAPE

Price promotions and discounts reign in 2017

Product innovation creates additional consumer interest in 2017

Organic ingredients and tissue face masks to gain further popularity

CATEGORY DATA

Table 115 Sales of Skin Care by Category: Value 2012-2017
Table 116 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 117 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 122 NBO Company Shares of Skin Care: % Value 2013-2017
Table 123 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 124 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 125 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 126 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 128 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 129 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in the Czech Republic

HEADLINES

PROSPECTS

A warm summer and dynamic growth of aftersun drive sun care sales in 2017

Infrared filters to become valid addition for sun protection over forecast period

Sun care alternatives strengthen in terms of availability

COMPETITIVE LANDSCAPE

Product reviews and recommendations to play an increasingly important role

Price promotions and discounts remain highly popular

Private label expected to grow

CATEGORY DATA

Table 131 Sales of Sun Care by Category: Value 2012-2017
Table 132 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 133 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 134 NBO Company Shares of Sun Care: % Value 2013-2017
Table 135 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 136 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 137 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 138 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 139 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

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Overview

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Table of Contents

Beauty and Personal Care in the Czech Republic

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

DEFINITIONS

SOURCES

Baby and Child-Specific Products in the Czech Republic

HEADLINES

PROSPECTS

Demographic trends to play an important role in the future

Baby and child-specific sun care not only used by children

Product premiumisation and online sales grow in popularity

COMPETITIVE LANDSCAPE

Product innovations most visible in baby and child-specific toiletries

Safe and efficient products gain in popularity in 2017

Efficient brand promotion and positive reviews gain consumer interest

CATEGORY DATA

Bath and Shower in the Czech Republic

HEADLINES

PROSPECTS

Single-purpose products and natural ingredients grow in importance

Bath additives gaining in popularity in the Czech Republic

Gender-specific products record gains due to strong advertising

COMPETITIVE LANDSCAPE

Price discounts remain heavily sought after

Product innovation favours relaxation

Retailers’ private label lines gain in popularity in 2017

CATEGORY DATA

Colour Cosmetics in the Czech Republic

HEADLINES

PROSPECTS

Organic products and natural ingredients on the rise

Premiumisation and professional services to play an increasingly important role

Highlighting the major facial features of a woman remains desired in 2017

COMPETITIVE LANDSCAPE

Price discounts to decline in intensity

Product innovation is a major growth driver for lip products in 2017

Private label expected to gain value share over the forecast period

CATEGORY DATA

Deodorants in the Czech Republic

HEADLINES

PROSPECTS

Czech consumers search for specific value among deodorants

Natural products to witness growing consumer interest

Deodorants could face harsher competition from other categories over forecast period

COMPETITIVE LANDSCAPE

Advertising and product labelling innovation offers future growth potential

Product innovation drives sales in 2017

Online product recommendations could witness dynamic development

CATEGORY DATA

Depilatories in the Czech Republic

HEADLINES

PROSPECTS

Depilatories records low growth despite a degree of saturation

Consumer habits and potential future risks

Consumer electronics significantly compete with traditional depilatories

COMPETITIVE LANDSCAPE

Price promotions expected to decline in importance

Electric epilators gain share due to more aggressive advertising and by applying new technologies