Beauty and Personal Care in the Czech Republic

Beauty and Personal Care in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to declining demand for mass beauty and personal care as most products are perceived unessential amidst the dwindling economy

Some product areas benefit from increased hygiene awareness and pampering during lockdown

Most modern channels largely benefit from the COVID-19 pandemic despite postponed expansion plans

RECOVERY AND OPPORTUNITIES

The recovery process largely relies on how soon the pandemic comes to an end and the virus is contained

Premiumisation and product diversity drive demand for mass beauty and personal care

E-commerce expected to gather pace as marketplaces become increasingly popular in the Czech Republic

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Consumers shift from premium beauty and personal care to mass during times of global economic uncertainty

E-commerce records double-digit growth as non-essential stores are forced to close during lockdown

The demand for clean products becomes more prevalent amidst the COVID-19 pandemic as health and wellness gathers pace

RECOVERY AND OPPORTUNITIES

Immediate rebound expected, however a full recovery largely relies on the pandemic coming to a total end

Premium baby and child-specific products and hair care forecast to be the fastest recovering product areas

Added-value in-store experiences and services boost the recovery of beauty specialist retailers

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Czech parents reluctant to economise on products for their children, especially essential items

Distribution remains concentrated as the main channels stayed open during lockdown

Further emphasis on organic and bio products as parents prioritise their children’s wellbeing during the pandemic

RECOVERY AND OPPORTUNITIES

A better performance expected over the forecast period than that seen in the review period

Private label expected to strengthen its position as the economy recovers slowly

Whilst e-commerce grows slowly, companies will continue to heavily rely on the internet for advertising

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Increased interest in liquid soap and solid products witnessed in 2020

Eco-drugstores thrive via e-commerce and store-based retailing

Henkel CR and Melitta CR focus on new product developments despite the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Pre pandemic norms resume from as soon as 2021 within bath and shower

Raised hygiene concerns expected to linger over the forecast period

Eco-friendly products expected to be at the forefront of innovations and developments

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Lockdown, social restrictions, and mandatory mask wearing all limit colour cosmetics usage

Transfer-resistant products and mascara prove to be consumer favourites amidst the pandemic

Sinsay focuses on expansion whilst e-commerce booms

RECOVERY AND OPPORTUNITIES

Immediate rebound, although mask-wearing will continue to impact demand

Some retailers expected to continue struggling at the beginning of the forecast period

Digitalisation and sustainability boost the recovery process for both players and retailers

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Despite raised hygiene concerns, demand for deodorants drops due to lockdown

Increased health awareness boosts demand for clean and natural deodorants

E-commerce gains momentum during lockdown, whilst drugstores/parapharmacies lead distribution

RECOVERY AND OPPORTUNITIES

Employees returning to work will be the main factor to boost the recovery of deodorants post pandemic

Eco-friendly and discounting trends set to gather pace over the forecast period

E-commerce grows but will remain a niche channel for the purchase of deodorants

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Competition from electric and home IPL systems intensifies due to the closure of beauty salons during lockdown

Private label gains shares as promotions and discounting are impacted by the pandemic

The COVID-19 pandemic further intensifies the competitive landscape of depilatories in the Czech Republic

RECOVERY AND OPPORTUNITIES

Czech women will continue to prioritise grooming, however on a budget post pandemic

Cash-strapped consumers less likely to return to visiting beauty salons

Electric trimmers and IPL devices will continue to pose a threat but to a lower extent

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Consumers more likely to abandon fragrances from their beauty regimes compared to other beauty and personal care products

E-commerce continues to grow in popularity thanks to the closure of non-essential retailers

Domestic player ventures into the world of fragrance despite the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Fragrances anticipated to see a slowed recovery as consumers prioritise more essential products

Premium continues to outperform mass despite the dwindling economy post pandemic

Beauty specialist retailers focus on social media to capture new customers

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Hair care negatively affected aside from colourants and conditioners and treatments which respond well to the closure of beauty salons

Professional hair care continues to boom via e-commerce

Leading players P&G and Henkel focus innovations on sustainability

RECOVERY AND OPPORTUNITIES

An immediate rebound as consumers return to their pre pandemic hair care routines

E-commerce continues gathering pace as store-based retailers venture into the channel

Veganism and sustainability at the forefront of innovations

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Many men abandoned their grooming regimes during home confinement

The beard grooming trend continues to pose a threat to men’s razors and blades as well as pre- and post-shaving products

New product launches are sparse in 2020 due to the pandemic

RECOVERY AND OPPORTUNITIES

Slow recovery for men’s grooming expected from as soon as 2021

The recovery of premium brands heavily relies on the rebound of the Czech economy

The beard-grooming trend will continue to pose a threat to men’s shaving products

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Slowed current value growth for oral care despite stockpiling and increased hygiene awareness

Oral showers slowly replaces the demand for electric toothbrushes as technologies advance

Signal brand launches the first fully recyclable tube as the eco-friendly trend gathers pace

RECOVERY AND OPPORTUNITIES

Immediate recovery thanks to increased hygiene awareness

E-commerce and online marketing continue to play an important role

Natural ingredients and sustainability shape future innovations within oral care

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Skin care proves to be somewhat crisis-proof thanks to the mask-induced phenomenon “maskcne”

Premium dermocosmetics and private label perform well in 2020

Henkel increases its business activities and focuses on sustainability

RECOVERY AND OPPORTUNITIES

Speedy recovery as skin care continues to be largely essential to many consumers

The recovery of premium skin care relies on how soon the economy can recover

E-commerce continues to gather pace even as store-based retailers reopen

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

International travel bans cause demand for sun care to plummet

Self-tanning persists as consumers wish to maintain a consistent tan

Private label becomes increasingly popular due to lower prices and higher quality

RECOVERY AND OPPORTUNITIES

A full recovery largely depends on how soon the tourism industry recovers on a global scale

Drugstores/parapharmacies continues to lead whilst e-commerce gathers pace

Innovations focus on vegan and natural products post pandemic

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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