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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the Czech Republic
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Czech parents reluctant to economise on products for their children, especially essential items
Distribution remains concentrated while e-commerce continues to gather pace
Further emphasis on organic and bio products as parents prioritise their children’s wellbeing
PROSPECTS AND OPPORTUNITIES
A positive performance expected over the forecast period as preference for natural products and dermocosmetics rises
Private label expected to strengthen its position as inflation plagues consumer purchasing power
Whilst e-commerce grows slowly, companies will continue to heavily rely on the internet for advertising
CATEGORY DATA
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing COVID-19 pandemic drives sales of hand sanitisers and antibacterial soaps
Solid bath and shower products revolutionise beauty and personal care
Eco-drugstores thrive via e-commerce and store-based retailing
Unilever changes its approach to marketing, aiming to be more inclusive, while Lush leaves social networks in protest and sets a new trend
PROSPECTS AND OPPORTUNITIES
Raised hygiene concerns expected to linger over the forecast period
Eco-friendly products expected to be at the forefront of innovations and developments
CATEGORY DATA
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery reaches almost pre-pandemic levels, although mask-wearing continues to impact demand
Transfer-resistant products and eye make-up prove to be consumer favourites due to the mandatory wearing of masks
Augmented reality filters boosts sales without consumers setting foot in stores
PROSPECTS AND OPPORTUNITIES
After immediate rebound, slower pace of growth set to be seen from 2022
The tide is turning in favour of clean beauty products, including colour cosmetics
Digitalisation and sustainability will remain crucial for further recovery
CATEGORY DATA
Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for deodorants remains low due to remote work
Increased health awareness boosts demand for clean and natural deodorants
Multinational companies continue to lead the product area, owing to the popularity and widespread availability of their brands
PROSPECTS AND OPPORTUNITIES
Employees returning to work will be the main factor to boost the recovery of deodorants from 2022
E-commerce grows but will remain a niche channel for the purchase of deodorants
Eco-friendly and discounting trends set to gather pace over the forecast period
CATEGORY DATA
Table 42 Sales of Deodorants by Category: Value 2016-2021
Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Deodorants: % Value 2017-2021
Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 48 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from electric and home IPL systems intensifies due to the closure of beauty salons during lockdown
Private label gains share as consumer purchasing power declines
Despite the growing influence of discounters and e-commerce, drugstores/parapharmacies, hypermarkets and supermarkets continue to dominate
PROSPECTS AND OPPORTUNITIES
Czech women will continue to prioritise grooming, however on a budget post pandemic
Cash-strapped consumers less likely to visit beauty salons
Electric trimmers and IPL devices will continue to pose a threat but to a lower extent
CATEGORY DATA
Table 51 Sales of Depilatories by Category: Value 2016-2021
Table 52 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 54 NBO Company Shares of Depilatories: % Value 2017-2021
Table 55 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 56 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrances sees a slow recovery in 2021 as pandemic-related measures remain in place and people continue to work from home
E-commerce continues to grow in popularity
Avon Cosmetics continues to lose value share
PROSPECTS AND OPPORTUNITIES
Fragrances anticipated to recover more fully as people return to previous social and work habits
Premium continues to outperform mass despite rising inflation
Beauty specialist retailers focus on social media to capture new customers
CATEGORY DATA
Table 58 Sales of Fragrances by Category: Value 2016-2021
Table 59 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Fragrances: % Value 2017-2021
Table 61 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 64 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colourants and conditioners and treatments remain high in demand while innovation in shampoo formats boosts value sales of shampoos
Professional hair care continues to boom via e-commerce
Scalp care is gaining in popularity, in line with the “skinification” of hair trend
PROSPECTS AND OPPORTUNITIES
A fuller recovery from 2022 as consumers return to their pre-pandemic hair care routines
Veganism and sustainability at the forefront of innovations
E-commerce continues gathering pace as store-based retailers venture into the channel
CATEGORY DATA
Table 66 Sales of Hair Care by Category: Value 2016-2021
Table 67 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 69 NBO Company Shares of Hair Care: % Value 2017-2021
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 71 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 72 LBN Brand Shares of Colourants: % Value 2018-2021
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 74 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for men’s grooming remains low as pandemic-related restrictions remain in place and men continue to work from home
The beard grooming trend continues to pose a threat to men’s razors and blades as well as pre- and post-shaving products
Gillette focuses on beard care
PROSPECTS AND OPPORTUNITIES
Fuller recovery for men’s grooming expected from 2022 as life returns to normal
The beard-grooming trend will continue to pose a threat to men’s shaving products
Premium brands set to recover faster due to rise in demand for premium fragrances
CATEGORY DATA
Table 79 Sales of Men’s Grooming by Category: Value 2016-2021
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Accelerated current value growth for oral care as consumption patterns gradually return to normal
Oral showers slowly replaces the demand for electric toothbrushes as technologies advance
Herbadent opens its first pop-up store in Prague
PROSPECTS AND OPPORTUNITIES
Steady growth thanks to increased awareness about the importance of oral hygiene
E-commerce and online marketing continue to play an important role
Natural ingredients and sustainability shape future innovations within oral care
CATEGORY DATA
Table 88 Sales of Oral Care by Category: Value 2016-2021
Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 90 Sales of Toothbrushes by Category: Value 2016-2021
Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 93 NBO Company Shares of Oral Care: % Value 2017-2021
Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 96 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care portrays steady growth, largely due to the essential nature of such products
New skin care ingredients capture consumer attention
Beiersdorf expands into new territory
PROSPECTS AND OPPORTUNITIES
Speedy recovery as skin care continues to be largely essential to many consumers
Eco-awareness set to grow among consumers, driving demand for sustainable skin care products
E-commerce continues to gather pace, while social media plays an increasingly important role in the marketing of skin care products
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2016-2021
Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Skin Care: % Value 2017-2021
Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 106 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for sun care continues to decline as few people travel abroad
Private label becomes increasingly popular due to lower prices and higher quality
The Czech start-up Nafigate brings innovation to the product area
PROSPECTS AND OPPORTUNITIES
A fuller recovery anticipated from 2022 as the tourism industry recovers on a global scale
Drugstores/parapharmacies continues to lead whilst e-commerce gathers pace
Innovations focus on vegan and natural products post-pandemic
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Sun Care: % Value 2017-2021
Table 115 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 117 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium beauty and personal care sees a rebound in sales, driven by demand for clean beauty products
Less is more in colour cosmetics
E-commerce maintains high share despite reopening of stores
PROSPECTS AND OPPORTUNITIES
Despite inflation, premium beauty and personal care is anticipated to demonstrate steady growth as consumers continue to opt for their preferred products
Consumers increasingly seek eco-friendly beauty and personal care products
Added-value in-store experiences and services boost the recovery of beauty specialist retailers
CATEGORY DATA
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in the Czech Republic
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care drives growth in mass beauty and personal care
Rossmann opens a two-storey store in Prague
Slow beauty brand Poetiko arrives in the Czech Republic
PROSPECTS AND OPPORTUNITIES
A return to a growth trajectory
E-commerce expected to gather pace as consumers appreciate the convenience the channel offers
Strong focus on natural and organic ingredients and recyclable packaging
CATEGORY DATA
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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