In 2018, beauty and personal care in the Czech Republic saw another year of strong growth. The reason for this was the unprecedented performance of the Czech economy, in conjunction with the shift from traditional store-based retailing to internet retailing.
Hemp-based beauty and personal care products witnessed dynamic growth in 2018, supported by a rapidly expanding product range. Hemp products are most often found within natural skin care; however, the assortment available already covers several other categories, including oral care, hair care, men’s grooming and bath and shower.
Private label products are not what they used to be long ago. Their share of the Czech market has been on the rise for number of years, and the activity of discounter chains and drugstores/parapharmacies recently suggests that the penetration of private label in beauty and personal care will grow further.
The popularity of online shopping for beauty and personal care products is growing rapidly amongst Czech consumers. Beauty and personal care and apparel and footwear are the most dynamic of all online purchases.
Beauty and personal care is expected to see a higher current value CAGR in the forecast period than was seen in the review period. Although only slow volume growth is expected, rising unit prices are expected to strongly contribute to the better value performance.
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This industry report originates from Passport, our Beauty and Personal Care market research database.