Consumers Balance Price Sensitivity with Selective Premiumisation
In 2025, beauty and personal care in the Czech Republic demonstrated solid growth underpinned by a stabilising economy and controlled inflation, positioning the category as attractive compared to broader regional dynamics. Consumer behaviour reflects a discerning balance between price sensitivity and selective premiumisation, with investments concentrated on emotionally rewarding fragrances and scientifically proven skin care products. The increasing influence of digitalisation, particularly through AI-driven personalisation and omnichannel retailing, reshapes how consumers discover and engage with products, accelerating innovation adoption and enhancing conversion rates. Top players maintain their lead by expanding portfolios through strategic acquisitions and leveraging digital-first approaches, while emerging niche brands capitalise on sustainability and ingredient transparency to carve out market share. Success in this market requires brands to blend credible scientific claims, clean and natural formulations, and lifestyle alignment with fast innovation cycles and strong digital engagement to meet evolving consumer expectations and maintain relevance in both premium and mass segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the Czech Republic
Consumers Balance Price Sensitivity with Selective Premiumisation
Key Data Insights
Consumers Balance Price Sensitivity with Selective Premiumisation
Digitalisation Drives Strong Performance in Skin Care and Colour Cosmetics
Brands Leverage Premiumisation and Clean Formulations to Capture Lifestyle-Focused Consumers
Czech Consumers to Balance Price Sensitivity with Selective Premium Spending
Skin Care to Lead Value and Drive Growth
Brands to Embrace Clean Beauty and Ai Personalisation to Meet Evolving Consumer Expectations
Leading Players Consolidate Position Amid Emerging Challengers Reshaping Market Dynamics
Strategic Acquisitions Catalyse Growth Opportunities for Diverse Market Players
Health and Beauty Specialists Lead through Expansion and Strong Portfolios
Innovative Retail Concepts Drive Premium and Omnichannel Experiences
Notino and Digital Tools Propel Online Shopping Expansion
Baby and Child-Specific Products in the Czech Republic
Key Data Insights
Demographic Decline and Selective Spending Shape Category Value Growth
Demographic Decline and Selective Spending Shape Category Value Growth
Medicated Products and Sun Care Expand Amid Volume Pressure on Staples
Brands Leverage Innovation and Sustainability to Counteract Demographic Challenges
Parents to Shift Spending to Premium and Multifunctional Products Amid Demographic Pressure
Medicated Products and Sun Care to Lead Growth While Staples Face Volume Decline
Brands to Embrace Sustainability and Channel Differentiation to Navigate Future Challenges
Multinational Dominance Persists Amid Growth of Niche Challengers
Health and Beauty Specialists Lead Distribution through Trust
Retail E-Commerce Grows, Driven by Convenience and Trust
Bath and Shower in the Czech Republic
Key Data Insights
Consumers Prioritise Value and Multifunctionality Amid Cautious Spending
Consumers Prioritise Value and Multifunctionality Amid Cautious Spending
Clean Reimagined Trend Drives Product Innovation and Value Retention
Lifestyle and Premium Brands Leverage Wellness and Seasonal Cues for Value Defence
Selective Premiumisation to Drive Value Growth Amid Mature Consumption Patterns
Private Label Strength and Sustainability to Reshape Brand Strategies and Retail Channels
Top Manufacturers Consolidate Lead through Global Brands and Strong Mass Segment Presence
Niche Premium Brands Leverage Innovation and Lifestyle Positioning to Capture Growth
Health and Beauty Specialists Compete with Hypermarkets in Dual Channel Structure
E-Commerce Plays Complementary Role in Retail Landscape
Colour Cosmetics in the Czech Republic
Key Data Insights
Steady Growth Driven by Consumer Confidence and Digital Innovation Boosts Value Sales
Steady Growth Driven by Consumer Confidence and Digital Innovation Boosts Value Sales
Facial Make-Up Growth Reflects Lifestyle-Driven Beauty Preferences
Leading Brands Leverage Ai and Asian Beauty Trends to Capture Evolving Consumer Demand
Online Retailers to Harness Ai to Transform Consumer Engagement and Sales Growth
Skin-First Innovation and Multifunctionality to Shape Product Development and Consumer Loyalty
Multinational Leadership Shapes Competitive Dynamics
Health and Beauty Specialists Lead through Broad Assortments and Accessibility
Retail E-Commerce Expands, Driven by Digital Innovation and Consumer Demand
Deodorants in the Czech Republic
Key Data Insights
Price Sensitivity and Efficacy Drive Value Growth Amid Cautious Spending
Price Sensitivity and Efficacy Drive Value Growth Amid Cautious Spending
Stick and Roll-On Formats Capture Consumer Preference with Steady Growth
Mainstream Brands and Private Label Products Capitalise on Value and Performance
Value Growth to Be Driven by Format Shifts and Premiumisation Amid Price Sensitivity
Deodorant Sticks to Lead Growth with Performance and Skin Benefits
Brands to Prioritise Clean Efficacy and Retailer Differentiation Amid Rising Competition and Innovation
Top Manufacturers Reinforce Lead Amid Stable Market Concentration
Health and Beauty Specialists Lead with Rising Discounter Influence
Discounters and E-Commerce Drive Competitive Dynamics Amid Evolving Consumer Preferences
Depilatories in the Czech Republic
Key Data Insights
Czech Brands Leverage Skin Comfort Focus to Boost Depilatory Sales
Czech Brands Leverage Skin Comfort Focus to Boost Depilatory Sales
Promotions and Private Label Expansion Strengthen Value Offerings
Price-Sensitive Market to Drive Private Label Growth
Consumer Preference to Shift Towards Skin Health and Convenience, Driving Product Innovation
Innovation and Price Competition to Compel Manufacturers to Differentiate through Skin Care Benefits
Top Manufacturers Consolidate Lead Amid Market Polarisation
Hypermarket Commpete with Heath and Beauty Specialists through Convenience and Value
Retail E-Commerce Gains Traction as Complementary Channel for Planned Purchases
Fragrances in the Czech Republic
Key Data Insights
Premium and Mass Players Drive Growth as Consumer Spending Rebounds
Premium and Mass Players Drive Growth as Consumer Spending Rebounds
Notino’S Ai Fragrance Finder Enhances Consumer Confidence and Conversion
Czech Niche Brands Tap into Sustainability and Personal Identity with Layering
Premium and Mass Segments to Drive Growth Amid Evolving Consumer Behaviour
Digitalisation and Lifestyle Trends to Reshape Purchasing and Product Innovation
Leading Companies Consolidate Position Amid Shifting Market Shares
Online and Specialist Retailers Drive Growth Amid Offline Channel Decline
Retail E-Commerce Expands Share Driven by Convenience and Breadth
Hair Care in the Czech Republic
Key Data Insights
Consumers Balance Cautious Spending with Demand for Performance and Value
Consumers Balance Cautious Spending with Demand for Performance and Value
Hair Loss Treatments Lead Growth Amidst Consumer Preference for Targeted Hair Care
Brands Leverage Digital Education and Clean Formulations to Drive Targeted Hair Care
Ageing Consumers to Drive Demand for Targeted Treatments with Sustained Premium Growth
Consumers to Prioritise Value and Efficacy over Price to Expand Hair Care Routines
Digital Education and Omnichannel Strategies to Fuel Premium and Treatment-Led Sales
Top Manufacturers Lead Concentrated Market Amid Rising Niche Competition
L’Oréal Increases Competitiveness through Acquisition
Retail Offline Leads Sales While E-Commerce Accelerates Fast Growth
Leading Online Platforms Drive Premium Sales Amid Evolving E-Commerce
Men's Grooming in the Czech Republic
Key Data Insights
Value Growth Driven by Premiumisation and Digital Channels Amid Stabilising Economy
Value Growth Driven by Premiumisation and Digital Channels Amid Stabilising Economy
Premium Men's Fragrances Lead Value with Innovation and Digital Momentum
Local Natural Brands and Digital Innovation Shape Men's Grooming Consumption
Czech Men to Embrace Digital and Premium Products for Growth
Functional Benefits and Digital Innovation to Reshape Consumer Choices
Top Manufacturers Sustain Lead Amid Emerging Challenger Growth
Strategic Acquisition and Digital Innovation Drive Market Opportunities
Health and Beauty Retailers Lead through Strong Private Label Assortment
E-Commerce Reshapes Purchasing with Broad Choice and Convenience for Premium Products
Oral Care in the Czech Republic
Key Data Insights
Solid Growth Driven by Premiumisation and Health-Conscious Consumers
Solid Growth Driven by Premiumisation and Health-Conscious Consumers
Toothpaste Leads in Size While Whitening Products Deliver Fastest Growth
Retailers and Brands Embrace Sustainability and Smart Technology to Capture Evolving Consumers
Premium Innovation and Health Investment to Drive Value Growth
Toothpaste Dominates Value While Tooth Whiteners Lead Growth
Digital Engagement and Therapeutic Focus to Reshape Consumer Journeys
Multinationals Consolidate Lead through Strong Branding
Health and Beauty Specialists Lead through Broad Assortments and Expertise
Retail E-Commerce Growth Driven by Premium and Tech Products
Skin Care in the Czech Republic
Key Data Insights
Rising Incomes and Consumer Focus on Science Drive Skin Care Growth
Rising Incomes and Consumer Focus on Science Drive Skin Care Growth
Facial Care Leads Sales through Science-Backed Claims
Premium and Mass Retailers Drive Asian-Inspired Innovation and Digitalisation
Retailers and Digital Platforms to Intensify Personalised Engagement to Boost Growth
Facial Care to Maintain Dominance with High-Quality, Regulated Products
Brands Adopting Science and Sustainability to Gain Advantage Amid Evolving Consumer Values
Top Manufacturers Maintain Lead through Strong Branding and Diversity
L’Oréal Expands Reach through Acquisition
Health and Beauty Specialists Lead Sales through Expertise and Accessibility
Strategic Partnerships and Experiential Stores Enhance Brand Reach
Retail E-Commerce Drives Growth through Convenience and Broad Assortments
Sun Care in the Czech Republic
Key Data Insights
Consumer Demand and Economic Factors Drive Sustained Sun Care Growth
Consumer Demand and Economic Factors Drive Sustained Sun Care Growth
Adult Sun Care Dominates Driven by Daily Use and Premiumisation Trends
Korean Sunscreen Innovation Reshapes Usage and Boosts Premium Growth
Czech Consumers to Embrace Daily Sun Protection for Lasting Growth
Innovative Formats and Sustainability to Reshape Consumer Choices and Brand Strategies
Leading Manufacturers Consolidate Position through Broad Portfolios and Channel Strength
Beauty Specialists and Multifunctional Formats Drive Premium Sun Care Growth
E-Commerce Accelerates Growth with Broad Assortment and Consumer Engagement
Premium Beauty and Personal Care in the Czech Republic
Key Data Insights
Consumers Drive Growth through Selective Premiumisation and Digital Engagement
Consumers Drive Growth through Selective Premiumisation and Digital Engagement
Premium Fragrances Lead Value and Growth through Storytelling
Brands Leverage Science-Backed Claims to Engage Consumers
Brands to Optimise Pricing and Channels to Sustain Premium Growth
Premium Fragrances to Maintain Lead and Drive Future Growth
Consumer Loyalty to Be Driven by Clinical Proof and Personalisation
Key Players Consolidate Leadership Amid Subtle Share Shifts
Mass Beauty and Personal Care in the Czech Republic
Key Data Insights
Czech Consumers Balance Price Sensitivity with Demand for Effective Products
Czech Consumers Balance Price Sensitivity with Demand for Effective Products
Mass Skin Care Leads with Strong Growth Driven by K-Beauty Influence
Accessible Efficacy Trend Boosts Mass Beauty Growth
Consumers to Balance Affordability with Demand for Efficacious Products Boosting Growth
Brands to Leverage Innovation and Digital Channels to Meet Evolving Consumer Demands
Top Players Consolidate Lead Amid Growing Market Concentration
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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-
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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