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Most beauty and personal care categories are seeing significant-to-steep declines in sales as a result of COVID-19 in 2020. Consumption and purchasing behaviours and beauty and personal care routines are being affected by lockdown and stay-at-home measures, the closure or limited access to important retail channels, such as beauty specialist retailers and direct selling, beauty and hair salon closures and restrictions on socialising, outside the home work opportunities and travel and holidays.
As of 10 May 2020, the Czech Republic had seen around 280 deaths due to COVID-19 and 8,100 cases. From 14 March, all foreigners from high-risk COVID-19 territories were prohibited from entering the country, with citizens of the Czech Republic and foreigners with a permanent or temporary residence in the Czech Republic prohibited from visiting these territories.
The penetration of dermocosmetics continued to grow in beauty and personal care in 2019. Generally, brands that attached a dermatologist-recommended claim or worked with dermatologists to develop a product gained the interest of consumers.
The competitive landscape remained highly fragmented in 2019. Nonetheless, multinational branded players like L'Oréal Groupe, Coty, Henkel, Avon Products, Beiersdorf, Procter & Gamble and Unilever Group led the field as they offered wide ranges of strongly marketed, trusted and good quality products across a number of categories.
COVID-19 is not expected to have a strong, long-lasting impact on beauty and personal care in the Czech Republic. While a weaker retail value CAGR at constant 2019 prices is projected for the forecast period, compared with the review period performance, this is due to the steep overall decline in 2020 in the wake of stay-at-home and social distancing measures.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.