Beauty and Personal Care in the Czech Republic

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Czech Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Czech Republic?
  • Which are the leading brands in Czech Republic?
  • How are products distributed in Czech Republic?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in the Czech Republic

Consumers Balance Price Sensitivity with Selective Premiumisation

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Consumers Balance Price Sensitivity with Selective Premiumisation
Digitalisation Drives Strong Performance in Skin Care and Colour Cosmetics
Chart 2 AI-Driven Personalisation Redefines Beauty Discovery And E-commerce In The Czech Republic
Chart 3 Czech Consumers Seek Daily Beauty Products Aligned To Their Lifestyle
Brands Leverage Premiumisation and Clean Formulations to Capture Lifestyle-Focused Consumers
Chart 4 Natural Beauty Gains Ground As Consumers Prioritise Transparency And Plant-Based Products
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Czech Consumers to Balance Price Sensitivity with Selective Premium Spending
Chart 8 Analyst Insight for Beauty and Personal Care
Skin Care to Lead Value and Drive Growth
Brands to Embrace Clean Beauty and Ai Personalisation to Meet Evolving Consumer Expectations
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Players Consolidate Position Amid Emerging Challengers Reshaping Market Dynamics
Strategic Acquisitions Catalyse Growth Opportunities for Diverse Market Players
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Lead through Expansion and Strong Portfolios
Innovative Retail Concepts Drive Premium and Omnichannel Experiences
Notino and Digital Tools Propel Online Shopping Expansion
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in the Czech Republic

Key Data Insights

Demographic Decline and Selective Spending Shape Category Value Growth
Demographic Decline and Selective Spending Shape Category Value Growth
Chart 21 Decreasing Birth Rate Pushes Product Innovation And Premium Features
Medicated Products and Sun Care Expand Amid Volume Pressure on Staples
Brands Leverage Innovation and Sustainability to Counteract Demographic Challenges
Chart 22 Sustainable Products Increasingly Visible Across All Channels
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Parents to Shift Spending to Premium and Multifunctional Products Amid Demographic Pressure
Medicated Products and Sun Care to Lead Growth While Staples Face Volume Decline
Brands to Embrace Sustainability and Channel Differentiation to Navigate Future Challenges
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Multinational Dominance Persists Amid Growth of Niche Challengers
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Health and Beauty Specialists Lead Distribution through Trust
Retail E-Commerce Grows, Driven by Convenience and Trust
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025

Bath and Shower in the Czech Republic

Key Data Insights

Consumers Prioritise Value and Multifunctionality Amid Cautious Spending
Chart 38 Key Industry Trends for Bath and Shower
Consumers Prioritise Value and Multifunctionality Amid Cautious Spending
Clean Reimagined Trend Drives Product Innovation and Value Retention
Chart 39 Natural And Clean Products With Added Functionality Are Increasingly Demanded By Czech Consumers
Lifestyle and Premium Brands Leverage Wellness and Seasonal Cues for Value Defence
Chart 40 Premiumisation Visible Among Private Label Products
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Selective Premiumisation to Drive Value Growth Amid Mature Consumption Patterns
Private Label Strength and Sustainability to Reshape Brand Strategies and Retail Channels
Chart 44 Spending On Bath And Shower Products To Remain Cautious
Chart 45 Forecast Value Sales 2020-2030
Chart 46 Forecast Value Sales by Category 2025-2030
Top Manufacturers Consolidate Lead through Global Brands and Strong Mass Segment Presence
Niche Premium Brands Leverage Innovation and Lifestyle Positioning to Capture Growth
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Health and Beauty Specialists Compete with Hypermarkets in Dual Channel Structure
E-Commerce Plays Complementary Role in Retail Landscape
Chart 49 Retail Channels 2020-2025
Chart 50 Economic Context for Bath and Shower
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Bath and Shower
Chart 54 Population 2020-2030
Chart 55 Consumer Expenditure 2020-2030
Chart 56 Population by Generation 2025

Colour Cosmetics in the Czech Republic

Key Data Insights

Steady Growth Driven by Consumer Confidence and Digital Innovation Boosts Value Sales
Steady Growth Driven by Consumer Confidence and Digital Innovation Boosts Value Sales
Chart 57 Czech Consumers Lean Towards Hybrid Make-up And Colour Cosmetics With Benefits
Facial Make-Up Growth Reflects Lifestyle-Driven Beauty Preferences
Leading Brands Leverage Ai and Asian Beauty Trends to Capture Evolving Consumer Demand
Chart 58 Asian Beauty Trend Redefines Colour Cosmetics In The Czech Republic
Chart 59 Value Sales 2020-2030
Chart 60 Volume Sales 2020-2030
Chart 61 Value Sales by Category 2025
Online Retailers to Harness Ai to Transform Consumer Engagement and Sales Growth
Chart 62 Virtual Mirror Boosts Sales Of Colour Cosmetics Online
Skin-First Innovation and Multifunctionality to Shape Product Development and Consumer Loyalty
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Multinational Leadership Shapes Competitive Dynamics
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Health and Beauty Specialists Lead through Broad Assortments and Accessibility
Retail E-Commerce Expands, Driven by Digital Innovation and Consumer Demand
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025

Deodorants in the Czech Republic

Key Data Insights

Price Sensitivity and Efficacy Drive Value Growth Amid Cautious Spending
Price Sensitivity and Efficacy Drive Value Growth Amid Cautious Spending
Chart 75 Price Continues To Play An Important Role In Deodorant Sales
Stick and Roll-On Formats Capture Consumer Preference with Steady Growth
Mainstream Brands and Private Label Products Capitalise on Value and Performance
Chart 76 Functional Efficacy Continues To Anchor The Czech Deodorant Market
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Value Growth to Be Driven by Format Shifts and Premiumisation Amid Price Sensitivity
Deodorant Sticks to Lead Growth with Performance and Skin Benefits
Brands to Prioritise Clean Efficacy and Retailer Differentiation Amid Rising Competition and Innovation
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Top Manufacturers Reinforce Lead Amid Stable Market Concentration
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Health and Beauty Specialists Lead with Rising Discounter Influence
Discounters and E-Commerce Drive Competitive Dynamics Amid Evolving Consumer Preferences
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Deodorants
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Deodorants
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025

Depilatories in the Czech Republic

Key Data Insights

Czech Brands Leverage Skin Comfort Focus to Boost Depilatory Sales
Czech Brands Leverage Skin Comfort Focus to Boost Depilatory Sales
Chart 92 Private Label Attracts With High Level Of Innovation And Low Price Tag
Promotions and Private Label Expansion Strengthen Value Offerings
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
Price-Sensitive Market to Drive Private Label Growth
Consumer Preference to Shift Towards Skin Health and Convenience, Driving Product Innovation
Chart 96 Gentle Formulations Are Highly Sought After
Innovation and Price Competition to Compel Manufacturers to Differentiate through Skin Care Benefits
Chart 97 Forecast Value Sales 2020-2030
Chart 98 Forecast Value Sales by Category 2025-2030
Top Manufacturers Consolidate Lead Amid Market Polarisation
Chart 99 Company Shares 2025
Chart 100 Brand Shares 2025
Hypermarket Commpete with Heath and Beauty Specialists through Convenience and Value
Retail E-Commerce Gains Traction as Complementary Channel for Planned Purchases
Chart 101 Retail Channels 2020-2025
Chart 102 Economic Context for Depilatories
Chart 103 Real Gdp Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Depilatories
Chart 106 Population 2020-2030
Chart 107 Consumer Expenditure 2020-2030
Chart 108 Population by Generation 2025

Fragrances in the Czech Republic

Key Data Insights

Premium and Mass Players Drive Growth as Consumer Spending Rebounds
Premium and Mass Players Drive Growth as Consumer Spending Rebounds
Chart 109 Notino Is Pioneer In AI Use Across Fragrance Category
Notino’S Ai Fragrance Finder Enhances Consumer Confidence and Conversion
Czech Niche Brands Tap into Sustainability and Personal Identity with Layering
Chart 110 Personalisation Through Fragrance Layering Becomes Popular Among Czech Consumers
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Premium and Mass Segments to Drive Growth Amid Evolving Consumer Behaviour
Digitalisation and Lifestyle Trends to Reshape Purchasing and Product Innovation
Chart 114 Sustainability Penetrates Both Mass And Premium Fragrance Categories
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Position Amid Shifting Market Shares
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Online and Specialist Retailers Drive Growth Amid Offline Channel Decline
Retail E-Commerce Expands Share Driven by Convenience and Breadth
Chart 119 Retail Channels 2020-2025
Chart 120 Economic Context for Fragrances
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Fragrances
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025

Hair Care in the Czech Republic

Key Data Insights

Consumers Balance Cautious Spending with Demand for Performance and Value
Chart 127 Key Industry Trends for Hair Care
Consumers Balance Cautious Spending with Demand for Performance and Value
Hair Loss Treatments Lead Growth Amidst Consumer Preference for Targeted Hair Care
Chart 128 Targeted Hair Care Drives Growth
Brands Leverage Digital Education and Clean Formulations to Drive Targeted Hair Care
Chart 129 Natural/Clean Formulations In Hair Care Play Important Role
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Ageing Consumers to Drive Demand for Targeted Treatments with Sustained Premium Growth
Consumers to Prioritise Value and Efficacy over Price to Expand Hair Care Routines
Digital Education and Omnichannel Strategies to Fuel Premium and Treatment-Led Sales
Chart 133 Digital Education And Influencer-Led Expertise Drive Hair Care Growth
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Top Manufacturers Lead Concentrated Market Amid Rising Niche Competition
L’Oréal Increases Competitiveness through Acquisition
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Retail Offline Leads Sales While E-Commerce Accelerates Fast Growth
Leading Online Platforms Drive Premium Sales Amid Evolving E-Commerce
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Hair Care
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Hair Care
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025

Men's Grooming in the Czech Republic

Key Data Insights

Value Growth Driven by Premiumisation and Digital Channels Amid Stabilising Economy
Value Growth Driven by Premiumisation and Digital Channels Amid Stabilising Economy
Chart 146 Beviro Uses Natural Ingredient Positioning and Confidence-Centric Branding
Premium Men's Fragrances Lead Value with Innovation and Digital Momentum
Local Natural Brands and Digital Innovation Shape Men's Grooming Consumption
Chart 147 Value-Led Trend Of Sustainability Driven By Local Brands And Private Label
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Czech Men to Embrace Digital and Premium Products for Growth
Functional Benefits and Digital Innovation to Reshape Consumer Choices
Chart 151 Digitalisation Drives Sales Of Men's Grooming Products
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Top Manufacturers Sustain Lead Amid Emerging Challenger Growth
Strategic Acquisition and Digital Innovation Drive Market Opportunities
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Health and Beauty Retailers Lead through Strong Private Label Assortment
E-Commerce Reshapes Purchasing with Broad Choice and Convenience for Premium Products
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Men's Grooming
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Men's Grooming
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025

Oral Care in the Czech Republic

Key Data Insights

Solid Growth Driven by Premiumisation and Health-Conscious Consumers
Solid Growth Driven by Premiumisation and Health-Conscious Consumers
Chart 164 Strong Focus On Higher-End Electric Toothbrushes And Whitening Systems
Toothpaste Leads in Size While Whitening Products Deliver Fastest Growth
Retailers and Brands Embrace Sustainability and Smart Technology to Capture Evolving Consumers
Chart 165 Natural Formulas And Eco-Friendly Private Labels Drive Gradual Adoption Of Sustainable Oral Care
Chart 166 Value Sales 2020-2030
Chart 167 Volume Sales 2020-2030
Chart 168 Value Sales by Category 2025
Premium Innovation and Health Investment to Drive Value Growth
Toothpaste Dominates Value While Tooth Whiteners Lead Growth
Digital Engagement and Therapeutic Focus to Reshape Consumer Journeys
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Multinationals Consolidate Lead through Strong Branding
Chart 171 Company Shares 2025
Chart 172 Brand Shares 2025
Health and Beauty Specialists Lead through Broad Assortments and Expertise
Retail E-Commerce Growth Driven by Premium and Tech Products
Chart 173 Retail Channels 2020-2025
Chart 174 Economic Context for Oral Care
Chart 175 Real Gdp Growth 2020-2030
Chart 176 Inflation 2020-2030
Chart 177 Consumer Context for Oral Care
Chart 178 Population 2020-2030
Chart 179 Consumer Expenditure 2020-2030
Chart 180 Population by Generation 2025

Skin Care in the Czech Republic

Key Data Insights

Rising Incomes and Consumer Focus on Science Drive Skin Care Growth
Chart 181 Key Industry Trends for Skin Care
Rising Incomes and Consumer Focus on Science Drive Skin Care Growth
Chart 182 K-Beauty Goes Mainstream: Asian Skin Care Shapes Czech Retail, Innovation And Consumer Routines
Facial Care Leads Sales through Science-Backed Claims
Chart 183 Longevity And Epigenetics Redefine Czech Skin Care in 2025, From Mass To Premium
Premium and Mass Retailers Drive Asian-Inspired Innovation and Digitalisation
Chart 184 AI-Powered Skin Diagnosis And Personalisation Transform The Czech Skin Care Consumer Journey In 2025
Chart 185 Value Sales 2020-2030
Chart 186 Volume Sales 2020-2030
Chart 187 Value Sales by Category 2025
Retailers and Digital Platforms to Intensify Personalised Engagement to Boost Growth
Facial Care to Maintain Dominance with High-Quality, Regulated Products
Chart 188 Analyst Insight for Skin Care
Brands Adopting Science and Sustainability to Gain Advantage Amid Evolving Consumer Values
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Top Manufacturers Maintain Lead through Strong Branding and Diversity
L’Oréal Expands Reach through Acquisition
Chart 191 Company Shares 2025
Chart 192 Brand Shares 2025
Health and Beauty Specialists Lead Sales through Expertise and Accessibility
Strategic Partnerships and Experiential Stores Enhance Brand Reach
Retail E-Commerce Drives Growth through Convenience and Broad Assortments
Chart 193 Retail Channels 2020-2025
Chart 194 Economic Context for Skin Care
Chart 195 Real Gdp Growth 2020-2030
Chart 196 Inflation 2020-2030
Chart 197 Consumer Context for Skin Care
Chart 198 Population 2020-2030
Chart 199 Consumer Expenditure 2020-2030
Chart 200 Population by Generation 2025

Sun Care in the Czech Republic

Key Data Insights

Consumer Demand and Economic Factors Drive Sustained Sun Care Growth
Consumer Demand and Economic Factors Drive Sustained Sun Care Growth
Chart 201 From Holiday SPF To Daily Essential: Premium, Lifestyle-Led Sun Care Drives Value Growth
Adult Sun Care Dominates Driven by Daily Use and Premiumisation Trends
Korean Sunscreen Innovation Reshapes Usage and Boosts Premium Growth
Chart 202 Korean Sunscreens Redefine Daily SPF Use And Drive Innovation In The Czech Sun Care Market
Chart 203 Value Sales 2020-2030
Chart 204 Volume Sales 2020-2030
Chart 205 Value Sales by Category 2025
Czech Consumers to Embrace Daily Sun Protection for Lasting Growth
Innovative Formats and Sustainability to Reshape Consumer Choices and Brand Strategies
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position through Broad Portfolios and Channel Strength
Chart 208 Company Shares 2025
Chart 209 Brand Shares 2025
Beauty Specialists and Multifunctional Formats Drive Premium Sun Care Growth
E-Commerce Accelerates Growth with Broad Assortment and Consumer Engagement
Chart 210 Retail Channels 2020-2025
Chart 211 Economic Context for Sun Care
Chart 212 Real Gdp Growth 2020-2030
Chart 213 Inflation 2020-2030
Chart 214 Consumer Context for Sun Care
Chart 215 Population 2020-2030
Chart 216 Consumer Expenditure 2020-2030
Chart 217 Population by Generation 2025

Premium Beauty and Personal Care in the Czech Republic

Key Data Insights

Consumers Drive Growth through Selective Premiumisation and Digital Engagement
Consumers Drive Growth through Selective Premiumisation and Digital Engagement
Premium Fragrances Lead Value and Growth through Storytelling
Brands Leverage Science-Backed Claims to Engage Consumers
Chart 218 Premiumisation Accelerates As Czech Consumers Trade Up For Emotion, Efficacy, And Self-Care
Chart 219 Value Sales 2020-2030
Chart 220 Value Sales by Category 2025
Brands to Optimise Pricing and Channels to Sustain Premium Growth
Premium Fragrances to Maintain Lead and Drive Future Growth
Consumer Loyalty to Be Driven by Clinical Proof and Personalisation
Chart 221 Forecast Value Sales 2020-2030
Chart 222 Forecast Value Sales by Category 2025-2030
Key Players Consolidate Leadership Amid Subtle Share Shifts
Chart 223 Company Shares 2025
Chart 224 Brand Shares 2025
Chart 225 Economic Context for Premium Beauty and Personal Care
Chart 226 Real Gdp Growth 2020-2030
Chart 227 Inflation 2020-2030
Chart 228 Consumer Context for Premium Beauty and Personal Care
Chart 229 Population 2020-2030
Chart 230 Consumer Expenditure 2020-2030
Chart 231 Population by Generation 2025

Mass Beauty and Personal Care in the Czech Republic

Key Data Insights

Czech Consumers Balance Price Sensitivity with Demand for Effective Products
Czech Consumers Balance Price Sensitivity with Demand for Effective Products
Mass Skin Care Leads with Strong Growth Driven by K-Beauty Influence
Accessible Efficacy Trend Boosts Mass Beauty Growth
Chart 232 Efficacy Plays Important Role Across Mass Market Beauty Products
Chart 233 Value Sales 2020-2030
Chart 234 Value Sales by Category 2025
Consumers to Balance Affordability with Demand for Efficacious Products Boosting Growth
Brands to Leverage Innovation and Digital Channels to Meet Evolving Consumer Demands
Chart 235 Forecast Value Sales 2020-2030
Chart 236 Forecast Value Sales by Category 2025-2030
Top Players Consolidate Lead Amid Growing Market Concentration
Chart 237 Company Shares 2025
Chart 238 Brand Shares 2025
Chart 239 Economic Context for Mass Beauty and Personal Care
Chart 240 Real Gdp Growth 2020-2030
Chart 241 Inflation 2020-2030
Chart 242 Consumer Context for Mass Beauty and Personal Care
Chart 243 Population 2020-2030
Chart 244 Consumer Expenditure 2020-2030
Chart 245 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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