Beauty and Personal Care in the Czech Republic

Beauty and Personal Care in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Players look to innovative ingredients and products to spice up saturated offer in skin care

Private label and e-commerce developments increase pressure on branded players and store-based retailers, respectively

Robust late review period trends expected to aid significant rebound over the forecast period

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Players focus on key natural, safe and sustainability trends to capture the attention of consumers

Mass beauty and personal care sees premiumisation through dermocosmetics and masstige brands

Aggressive promotion and wider selections boost private label’s retail value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Marketing, high-end positioning and rising consumer purchasing power help to drive value growth in 2019

Product safety and quality concerns support premium brands and pharmacies

Added-value in-store experiences and services catch the eye of premium consumers

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Dermocosmetics and natural products push value growth in 2019 as consumers seek higher-quality products

Players use modern communication and advertising tools to lure more sophisticated consumers

Distribution plays a key role as branded players try to gain an edge in a highly fragmented landscape

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

More sophisticated and diverse ranges revive bar soap in 2019

Omnichannel operations offer broader reach and higher sales potential

Private label develops in added-value areas to keep the pressure on branded rivals

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Natural ingredients and eco-friendly materials add dynamism to production and consumption of colour cosmetics in 2019

Players use online collaborations to stimulate interest among younger consumers

Dm-Drogerie Markt leverages new “hip” line to post fastest growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Natural, eco-friendly and long-lasting formulations stimulate interest among consumers

Price promotions and discounts remain key purchase drivers in deodorants

The competitive landscape and distribution see some fragmentation as consumers broaden their search for deodorants

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Suitability for all types of skin and budgets and seasonality help depilatories offer resistance to alternatives

Price-sensitive consumers continue to wait for price promotions and discounts to purchase depilatories

Private label retailers gain ground with strong price/quality ratios in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2014-2019
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

More sophisticated consumer base moves towards natural and higher-quality fragrances

Affordability of premium brands hinders march of celebrity fragrances

E-commerce emerges fast via expanding retail presence, product portfolios and customer base

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2014-2019
Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Players use innovation to stimulate interest in mature category

Natural, healthy and condition-enhancing options enjoy strong distribution to boost salon professional hair care

Targeted hair products and expansion see dm-Drogerie Markt post the fastest value growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2014-2019
Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Men look to specific grooming products as they pay more attention to appearance and image

Men’s bath and shower benefits from new launches and targeted advertising while the beard trend hinders men’s shaving

Leading player and channel under pressure from rivals as consumers cast net far and wide for men’s grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2014-2019
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 95 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Players use new launches and communications to push mouthwashes/dental rinses as part of primary oral care routine

Familiarity, trust and price favour manual over electric toothbrushes despite growing interest in advanced cleaning technologies

Multinationals benefit from consumer trust in the quality and effectiveness of known brands

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2014-2019
Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 102 Sales of Toothbrushes by Category: Value 2014-2019
Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Further development of dermocosmetics as new products and distribution extend affordability and reach

Anti-agers benefits from growing desire to maintain a youthful appearance among older and young adults

Czech producers draw on local natural ingredients to offer newer options in skin care

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2014-2019
Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Weather rather than season determines the extent of demand for sun care

Skin care concerns increase the appeal of dermocosmetics in sun care

L’Oréal and Beiersdorf leverage widely distributed trusted brands to stay ahead of the field

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 128 Sales of Sun Care by Category: Value 2014-2019
Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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