Beauty and Personal Care in Bosnia and Herzegovina
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Bosnia and Herzegovina
Solid consumer demand for baby and child-specific products helps category grow in 2021
Fast growth of baby and child-specific sun care as travel resumes
Nappy (diaper) rash treatments records further growth, coming from a relatively low base
Declining birth rates to impact sales over the forecast period
Nappy (diaper) rash treatments and baby wipes set to record solid growth
Baby and child-specific sun care sales supported by resumption of travel and the health and wellness trend
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Bosnia and Herzegovina
Bath and shower maintains healthy growth in 2021 thanks to increased consumer hygiene awareness
Intimate hygiene and liquid soap outperform other categories in 2021
Colgate-Palmolive maintains its lead in bath and shower in 2021
Bath and shower set to stagnate noticeably as major categories mature
Bar soap to decline due to the shift to more convenient and hygienic liquid soap
Strong growth potential of bath additives, whilst body powder will be impacted by negative publicity
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Bosnia and Herzegovina
Colour cosmetics sees solid growth in 2021, but fails to reach pre-COVID-19 levels amidst economic and political uncertainties
Gender neutral colour cosmetics are gradually penetrating the market
Cosnova GmbH maintains its lead, offering affordable variety in 2021
Colour cosmetics to accelerate its growth, with sales driven by the return to work and normal social activity
Health and wellness trend to exert a growing influence on the development of colour cosmetics
E-commerce to diversify product offering and steal share from direct sellers and beauty specialist retailers
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Bosnia and Herzegovina
Deodorants records moderate growth in 2021 with the return to work and revival of social contact
Convenient deodorant sprays dominate
Unilever continues to lead in 2021, whilst stalwart Nivea is the top brand
Deodorants to record accelerated growth with post-pandemic normalisation
Deodorant wipes to remain the fastest growing range, whilst deodorant pumps will struggle
Continued e-commerce expansion as consumers appreciate its convenience
Table 39 Sales of Deodorants by Category: Value 2016-2021
Table 40 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Deodorants: % Value 2017-2021
Table 43 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 45 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Bosnia and Herzegovina
Further growth in 2021 as depilation has a strongly established role in female consumers’ daily lives
Procter & Gamble retains its lead in 2021, whilst dm-Drogerie Markt continues to develop its presence
Evolving retail landscape with drugstores/parapharmacies and chemists/pharmacies seeing declining sales
Slow growth of women’s razors and blades impacts overall performance of depilatories
Further consolidation expected
Shifting attitudes to hair removal
Table 48 Sales of Depilatories by Category: Value 2016-2021
Table 49 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Depilatories: % Value 2017-2021
Table 51 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 52 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Bosnia and Herzegovina
Fragrances achieves solid growth, but sales fall short of their pre-COVID-19 level
Premium women’s fragrances benefit from the post-COVID-19 normalisation and full reopening of the retail sector in 2021
Private label remains absent from fragrances in 2021
Positive performance with the post-pandemic normalisation
Premium fragrance sets/kits to record the strongest growth
E-commerce to help boost sales of fragrances and improve brand offering
Table 54 Sales of Fragrances by Category: Value 2016-2021
Table 55 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Fragrances: % Value 2017-2021
Table 57 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 60 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Bosnia and Herzegovina
Hair care growth is restored with strong growth of salon hair care with the reopening of salons in 2021
Hair care, including scalp care, becoming the new skin care
Multinationals lead, but domestic and regional players have an established presence
Accelerated growth thanks to busy lifestyles and new product development activity
Standard shampoos to benefit from new improved formulas, to the detriment of medicated shampoos
Platform for further development of e-commerce
Table 62 Sales of Hair Care by Category: Value 2016-2021
Table 63 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 65 NBO Company Shares of Hair Care: % Value 2017-2021
Table 66 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 70 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Bosnia and Herzegovina
Men’s grooming achieves positive growth with increasing social contact in 2021
Rising demand for skin care
Procter & Gamble continues to lead with its stalwart Gillette brand
Men’s grooming set to outperform its review period performance as a well-groomed look is increasingly demanded
Premium men’s skin care to see the fastest growth as men become more image-conscious
E-commerce to benefit from men’s enthusiasm for shopping online and a wider product choice
Table 73 Sales of Men’s Grooming by Category: Value 2016-2021
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 77 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Bosnia and Herzegovina
Oral care maintains solid positive value growth in 2021, having an established role in daily personal care regimens
Innovation in power, battery and manual toothbrushes in 2021
Growing pressure to add value
Stable consumer demand expected for oral care
Innovation and convenience to drive the strong future growth of battery toothbrush units
Increased oral hygiene reduces the need for mouth fresheners
Table 82 Sales of Oral Care by Category: Value 2016-2021
Table 83 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 84 Sales of Toothbrushes by Category: Value 2016-2021
Table 85 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 87 NBO Company Shares of Oral Care: % Value 2017-2021
Table 88 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 89 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 91 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Bosnia and Herzegovina
Revival of social contact and health and wellness trend ensure strong growth of skin care in 2021
Growing demand for dermocosmetics and 3D skin care products in 2021
Beiersdorf maintains its lead, whilst Balea private label continues to grow
Skin care set to benefit from growing interest in healthy-looking and radiant skin
Premiumisation of skin care to accelerate over the forecast period
Expansion of convenient e-commerce
Table 93 Sales of Skin Care by Category: Value 2016-2021
Table 94 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 95 NBO Company Shares of Skin Care: % Value 2017-2021
Table 96 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 98 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Bosnia and Herzegovina
Strong double-digit growth in 2021 with a largely uninterrupted summer holiday season
Consumers increasingly prefer no residue from sun care products
Beiersdorf leads with its trusted Nivea Sun brand
Sun care to benefit from the resumption of tourism and health and wellness trend
Baby and child-specific sun care to see the fastest growth as parents want the best products for their children
Self-tanning growth, offering tan without skin damage
Table 100 Sales of Sun Care by Category: Value 2016-2021
Table 101 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 103 NBO Company Shares of Sun Care: % Value 2017-2021
Table 104 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 106 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Bosnia and Herzegovina
Premium beauty and personal care surpasses its pre-COVID-19 level in 2021
Premium hair care boosted by the reopening of salons and demand for renowned international hair care brands
E-commerce expansion benefits premium beauty and personal care products
Premium beauty and personal care to slow down its growth amidst stagnant economy over the early forecast period
Premium adult sun care sales supported by resumption of travel and health and wellness trend
E-commerce sales of premium beauty and personal care set to double
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Bosnia and Herzegovina
?ass beauty and personal care returns to growth in 2021 with the revival of social contact
Mass adult sun care records the strongest growth
Mass beauty and personal care products dominate thanks to their lower unit prices
Mass beauty and personal care to see accelerated growth over the forecast period
Strong growth of mass adult sun care following significant losses during COVID-19
E-commerce sales of mass beauty and personal care set to double over the forecast period as consumer base expands
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026