Beauty and Personal Care in Bosnia and Herzegovina

Beauty and Personal Care in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Discounting drives growth in premium as international companies continue to lead

Private label advances within an evolving retail landscape for beauty and personal care

Slow return to spending and wider product usage in forecast period due to lingering economic uncertainty

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth accelerates in mass beauty and personal care in 2019

Wide consumer base and price sensitivity continue to underpin mass beauty and personal care in 2019

Avon maintains brand lead against growing challengers and further fragmentation in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Stronger growth for all premium beauty and personal care products compared to mass alternatives in 2019

Positive economic growth, frequent discounting and strong marketing attract consumers to try premium products

Dermocosmetics brands grow presence in 2019 by offering targeted solutions to specific hair and skin issues

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby and child-specific products boosted by positive economic conditions and consumers’ growing product awareness

Drugstores/parapharmacies is largest channel due to a wide product range and continued store expansion

Leader Violeta faces growing challenge from both private label and dermocosmetics brands

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Trend towards liquid soap continues to impact bar soap in 2019

Body wash/shower gel maintains lead aided by stronger brand activity

dm-Drogerie Markt continues to advance with value growth for own brands

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

BB/CC creams further widen appeal as international companies continue to dominate in 2019

Debate surrounds girls wearing make-up in 2019

Retail landscape evolves for colour cosmetics as new products aim for innovation and convenience

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorant sprays and roll-ons continue to dominate in 2019

Private label records strongest growth in line with expansion of drugstores/parapharmacies

New products and promotions against a media focus on the potential health risks of deodorants

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Return to positive growth for depilatories in 2019 as hair removers/bleaches continues to expand

Evolving attitudes to teenage hair removal widen base for depilatories

A dynamic distribution landscape with continued weakness for private label and regional players overall

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Depilatories: % Value 2015-2019
Table 63 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 64 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium and niche fragrances lead growth in 2019

Direct sales loses momentum as drugstores/parapharmacies and e-commerce grow

Frequent discounting and intense product promotion block private label entry into fragrances

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2014-2019
Table 67 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Fragrances: % Value 2015-2019
Table 69 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 72 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Salon professional hair care records fastest growth in 2019

Standard shampoos maintain lead as 2-in-1 products prove slow to catch on

Modern grocery retailers grow share at expense of traditional grocery retailers while domestic and regional players maintain niches

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2014-2019
Table 75 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 77 NBO Company Shares of Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 82 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Focus shifts to specialised and added-value products to combat volume pressure in 2019

Battery toothbrushes and dental floss see highest growth

Strong growth for private label with Dontodent from dm-Drogerie Markt

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2014-2019
Table 86 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 87 Sales of Toothbrushes by Category: Value 2014-2019
Table 88 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 90 NBO Company Shares of Oral Care: % Value 2015-2019
Table 91 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 92 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 94 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium skin care outperforms mass variants in 2019 as consumers value quality products

Discounting drives premium products amid new ingredients for innovation and growth for dermocosmetics brands

Continued strength of Beiersdorf alongside private label investment and further declines for Avon

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 96 Sales of Skin Care by Category: Value 2014-2019
Table 97 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 98 NBO Company Shares of Skin Care: % Value 2015-2019
Table 99 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 100 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 101 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Media coverage boosts awareness of sun protection in 2019

Evolution in retail landscape extends to sun care

Private label soars in sun care due to growing trust in products

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 103 Sales of Sun Care by Category: Value 2014-2019
Table 104 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 105 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 106 NBO Company Shares of Sun Care: % Value 2015-2019
Table 107 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 108 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 109 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 110 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 111 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Return to positive growth for all areas of men’s grooming in 2019

Facial care dominates men’s skin care as cultural influences drive growth in men’s grooming

New products and promotions help drive sales for leading players alongside growth for dermocosmetics brands in premium men’s hair care

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 112 Sales of Men’s Grooming by Category: Value 2014-2019
Table 113 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 114 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 115 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 116 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 117 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 118 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 119 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 120 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

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