Beauty and Personal Care in Bosnia and Herzegovina

Beauty and Personal Care in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis hits key categories hard

Mass hand care maintains positive performance

Increased fragmentation as smaller players attract price-conscious consumers

RECOVERY AND OPPORTUNITIES

Recovery expected but constraints remain

Mass adult sun care set to make dynamic recovery

Shift to e-commerce set to have an enduring impact on consumer behaviour

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Changes to consumer lifestyles undermine demand in key categories

Continued growth in premium hand care

Major players suffer share erosion

RECOVERY AND OPPORTUNITIES

Full recovery after slow start

Longer-term premiumisation trend

Platform for further development of e-commerce

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Shift to other wipes hits baby and child-specific products

Strong growth of e-commerce, but chemists and drugstores continue to dominate

Private label and dermocosmetics brands put in strong performances

RECOVERY AND OPPORTUNITIES

Recovery in baby wipes

Rapid growth expected in baby and child-specific sun care

Expanding online product offer

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Bath and shower performs well, with liquid soap at the forefront of growth

Innovation in bath and shower

dm-Drogerie Markt’s private label continues to gain ground

RECOVERY AND OPPORTUNITIES

Innovation to play important role in driving growth

Continued shift to liquid soap

Strong platform for further development of e-commerce

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics sees demand severely undermined by changes in consumer lifestyle during crisis

New product developments

Increased fragmentation in 2020

RECOVERY AND OPPORTUNITIES

Gradual recovery expected

Health and wellness trend to exert a growing influence

Potential in e-commerce, though colour cosmetics faces issue of preference for first-hand experience

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Demand for deodorants undermined by lack of social contact

E-commerce grows, but drugstores/parapharmacies remains the largest channel

Unilever retains top spot

RECOVERY AND OPPORTUNITIES

Shift to working from home may impede recovery

Health concerns a potential threat

Continued e-commerce expansion

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2015-2020
Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 53 NBO Company Shares of Deodorants: % Value 2016-2020
Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 56 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 58 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Demand relatively stable despite more relaxed approach to personal grooming

Shifting retail landscape

Procter & Gamble retains lead, while dm-Drogerie Markt continues to develop its presence

RECOVERY AND OPPORTUNITIES

Steady growth expected

Further consolidation

Shifting attitudes to hair removal

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2015-2020
Table 60 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Depilatories: % Value 2016-2020
Table 62 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 63 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 interrupts fragrances’ progress in Bosnia and Herzegovina

New product development activity

Drugstores/parapharmacies gains share, but little room for private label

RECOVERY AND OPPORTUNITIES

Performance to pick up as forecast period progresses

Continued focus on innovation

E-commerce expansion, but preference for trying new products in-store

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2015-2020
Table 66 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Fragrances: % Value 2016-2020
Table 68 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 71 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Consumers adopt a more relaxed attitude to appearance

Significant new product development activity

Relatively strong presence for domestic and regional players

RECOVERY AND OPPORTUNITIES

Revival of social activity to drive recovery

Innovation and the further emergence of micellar products

Platform for further development of e-commerce

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2015-2020
Table 74 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 76 NBO Company Shares of Hair Care: % Value 2016-2020
Table 77 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 81 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Overall decline, but men’s skin care stands out

E-commerce builds on established presence in men’s grooming

Procter & Gamble maintains lead through strong presence in men’s razors and blades

RECOVERY AND OPPORTUNITIES

Recovery expected, with men’s skin care continuing to lead the way

Premiumisation trend

Further expansion of e-commerce

CATEGORY DATA

Table 84 Sales of Men’s Grooming by Category: Value 2015-2020
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 88 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Oral care largely unaffected by COVID-19, with mouthwashes/dental rinses performing well

Growing pressure to add value

Johnson & Johnson benefits from rising demand for mouthwashes

RECOVERY AND OPPORTUNITIES

Focus on value-adding innovation in the context of a contracting consumer base

Battery toothbrushes to see fastest growth

Potential for strong growth in e-commerce

CATEGORY DATA

Table 93 Sales of Oral Care by Category: Value 2015-2020
Table 94 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 95 Sales of Toothbrushes by Category: Value 2015-2020
Table 96 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 98 NBO Company Shares of Oral Care: % Value 2016-2020
Table 99 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 100 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 102 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has contrasting impact across categories

Continued focus on new product development

Beiersdorf maintains lead, while Balea private label continues to grow

RECOVERY AND OPPORTUNITIES

Social contact, and health and wellness trend to shape category development

Potential for further development of hand care

Further development of online sales

CATEGORY DATA

Table 104 Sales of Skin Care by Category: Value 2015-2020
Table 105 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Skin Care: % Value 2016-2020
Table 107 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 109 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Dramatic decline in 2020

Aftersun suffers from restrictions on travel and lack of traction

Sundance continues to gain share

RECOVERY AND OPPORTUNITIES

Strong growth, but full recovery to take time

Rising awareness of skin health

Further online growth

CATEGORY DATA

Table 111 Sales of Sun Care by Category: Value 2015-2020
Table 112 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 113 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 114 NBO Company Shares of Sun Care: % Value 2016-2020
Table 115 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 117 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 119 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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