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2025 Developments
In 2025, beauty and personal care in Bosnia and Herzegovina demonstrated a resilient expansion with retail value growth of 7%, despite population decline and moderate economic growth. This solid performance reflects a market that remains attractive due to increasing consumer prioritisation of health, wellness and sustainability, driving demand for premium and multifunctional products. The convergence of lifestyle-driven wellness with clean beauty standards fosters innovation in gentle, effective formulations that balance efficacy and environmental responsibility. Market players must navigate demographic pressures and constrained disposable incomes by embracing premiumisation strategies targeted at a financially stable niche, while simultaneously catering to value-conscious consumers through competitively priced private label offerings. Rapid digital adoption, particularly e-commerce growth, is transforming accessibility and consumer engagement, enabling brands to expand reach and personalise experiences. Success in Bosnia and Herzegovina’s beauty and personal care industry therefore requires a dual approach that leverages advanced natural ingredient innovation and sustainability credentials alongside affordability and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Bosnia and Herzegovina?
- Which are the leading brands in Bosnia and Herzegovina?
- How are products distributed in Bosnia and Herzegovina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Bosnia and Herzegovina
2025 Developments
Key Data Insights
Steady Growth Driven by Health, Wellness and Clean Beauty
Skin Care Leads Value Growth While Baby and Child-Specific Products Expand Rapidly
Chart 1 Dm Drogerie-Markt Doo Expands Private Label
Asian Skin Care Brands Become Popular in Bosnia and Herzegovina
Demand for Longevity Products Accelerates with Science-Backed Actives
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Demographic Decline and Income Constraints to Shape Growth Dynamics
Skin Care Set to Lead Expansion
Innovation in Natural Ingredients and Clean Formulations to Drive Premium Demand
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Maintain Leadership Amid Steady Concentration
Cosnova Gains Ground with Bic
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Health and Beauty Specialists Lead with a Focused Assortment and Expertise
Retail E-Commerce Surges with Expanding Platforms and Consumer Convenience
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Bosnia and Herzegovina
Key Data Insights
Baby and Child-Specific Products Summary
Growing Consumer Expenditure Offsets Population Decline to Boost Premium Demand
Dm-Drogerie Markt Drives Growth with Competitively Priced Premium Baby Wipes
Chart 17 Dm Launches New Baby Wipes
Afrodita Kozmetika Leverages Social Media to Innovate Children’S Shampoo
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Price-Sensitive Consumers to Drive Demand for Value Amid Political Uncertainty
Baby Wipes to Sustain Leadership as Sun Care Expands Rapidly
Innovative Premiumisation and E-Commerce to Transform Consumer Engagement
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Strong Brand Portfolios
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Health and Beauty Specialists Dominate Distribution
Online Retailers Accelerate Growth by Expanding Product Range and Digital Presence
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Bosnia and Herzegovina
Key Data Insights
Bath and Shower Summary
Premiumisation and Wellness Focus Fuel Growth Despite Demographic Decline
Clean Beauty Drives Multifunctional Innovation
Chart 33 Atelier Rebul Influences Bath and Shower
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Consumers to Shift to Premium and Sustainable Products Amid Demographic Decline
Bar Soap to Maintain Value Sales While Intimate Hygiene Grows Steadily
E-Commerce Expansion and Clean Beauty Innovation to Reshape Competition Dynamics
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Innovation and Private Label Growth
Acquisitions and Product Innovations Drive Competitive Differentiation and Growth Opportunities
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Health and Beauty Specialists Lead Bath and Shower Distribution
Specialised Online Retailers and Regional Platforms Drive Digital Expansion
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Bosnia and Herzegovina
Key Data Insights
Colour Cosmetics Summary
Steady Growth Driven by Premiumisation and Digital Influence Amid Demographic Challenges
Melem Cosmetics Leads Innovation with Multifunctional Products
Chart 49 Melem Cosmetics Collaborates with Kras Dd
Asia Influenced Brands Leverage E-Commerce to Expand Market Reach and Appeal
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Demographic Decline Balanced by Premiumisation and Innovation to Fuel Growth
Eye Make-Up to Remain Largest as Curated Sets and Kits Rise
Manufacturers to Leverage Ai, Personalisation and Wellness
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Cosnova and L’Oréal Solidify Lead Amid Stable Market Concentration
Kiko Spa Accelerates Growth with Social Media Influence and Competitive Pricing
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Health and Personal Care Stores Lead Colour Cosmetics Distribution
Retail E-Commerce Gains Traction Driven by Convenience and Specialised Offerings
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Bosnia and Herzegovina
Key Data Insights
Deodorants Summary
Premiumisation and Natural Ingredients Drive Category Growth
Deodorant Sprays Leads Sales While Roll-Ons Show Rapid Value Growth
Brands Introduce Advanced Skin-Nourishing Deodorants to Meet Demand
Wellness and Focus on Natural Ingredients Fuel Deodorants
Chart 65 Nivea Launches Derma Control Deodorants
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Consumer Segmentation to Shape Steady Growth Amid Economic Challenges
Deodorant Sprays to Remain Largest While Roll-Ons Lead Growth
Innovation and Sustainability to Drive Market Evolution and Consumer Engagement
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Shape a Concentrated Market with Shifting Shares
Procter & Gamble Gains Momentum through Bold Branding as Unilever Expands Eco-Friendly Portfolio
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Health and Beauty Specialists Drive Distribution
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Bosnia and Herzegovina
Key Data Insights
Depilatories Summary
Population Decline Limits Growth but Innovation Sustains Value Expansion
Women’S Razors and Blades Lead Sales as Premium Formats Attract Consumers
Elea’S Innovative Strips Capture Evolving Consumer Needs
Balea’S Affordable Depilatory Gel Targets Value Seekers
Chart 81 Elea Offers Body and Face Hair Removal Strips
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Consumer Demand to Sustain Value Growth Despite Demographic Decline
Women’S Razors and Blades to Command Sales While Women’S Pre-Shave Leads Growth
Innovation and Health Trends to Drive Premiumisation
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Position Amid Slight Market Share Shifts
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Health and Beauty Specialists Dominate Distribution with Broad Coverage and Diversity
Retail E-Commerce Accelerates Growth Amid Rising Digital Adoption
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Bosnia and Herzegovina
Key Data Insights
Fragrances Summary
Steady Growth Driven by Premiumisation Despite Demographic Challenges
Premium Fragrances Lead Retail Value as Body Mists Become Popular
Chart 97 Guess Launches Seductive Fragrance Mist Trio
Brands Embrace Natural Ingredients and Asian Influence to Boost Demand and Visibility
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Consumers to Balance Affordability with Growing Demand for Premium Natural Scents
Premium Fragrances to Accelerate Growth
Brands Leveraging Social Media and Innovation to Counter Demographic Headwinds
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Evolving Competitive Dynamics
Luxury Consolidation and Brand Innovation Reshape Market Opportunities
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Health and Personal Care Stores Lead Fragrances Distribution
Online Retail Expands Reach with Specialised Platforms Attracting Diverse Consumers
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Fragrances
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Fragrances
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Hair Care in Bosnia and Herzegovina
Key Data Insights
Hair Care Summary
Consistent Growth Driven by Premium Innovation Despite Demographic Challenges
Salon Professional Hair Care Shows Strong Value with Innovative Strengthening Products
Innovative Hybrid Products and Premiumisation Redefine Hair Care Routines
Chart 113 Balea Professional Winter Protect Strengthens Hair
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Manufacturers to Counter Population Decline with Innovation for Steady Growth
Salon Professional Hair Care to Lead Value Growth Driven by Strengthening Innovations
Rising Natural, Personalised and Sustainable Trends to Reshape Product Development
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Stable Concentration Trends
Strategic Acquisitions and Innovation Fuel Competitive Advantage and Growth
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Health and Beauty Specialists Lead Distribution Amid Steady Offline Dominance
Retail E-Commerce Gains Traction as Consumers Embrace Convenience and Variety
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Hair Care
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Hair Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Men's Grooming in Bosnia and Herzegovina
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Younger Consumers Embracing Diverse Grooming Routines
Men’S Shaving Leads Sales Supported by Stable Demand and Product Innovation
Local Natural Cosmetics Fuel Dynamic Growth in Grooming
Chart 129 Value Sales 2020-2030
Chart 130 Volume Sales 2020-2030
Chart 131 Value Sales by Category 2025
Chart 132 Balea Men Hydrogel Eye Pads Offer Freshness
Younger Consumers to Adopt Grooming Amid Demographic Challenges
Men’S Shaving to Lead Value with Steady Growth Supported by Innovation
Natural Innovation and Technology to Reshape Grooming Product Development
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Position through Innovation and Loyalty
Private Label Growth Drives Competitive Pressure and Opportunities
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Health and Beauty Specialists Drive Dominant Retail Presence with Wide Brand Access
E-Commerce Platforms Expand Rapidly, Reshaping Digital Shopping
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Men's Grooming
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Men's Grooming
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Oral Care in Bosnia and Herzegovina
Key Data Insights
Oral Care Summary
Steady Growth in Retail Sales Driven by Health-Conscious Consumers and Innovation
Toothpaste Leads Volume Sales While Dental Floss Shows Notable Value Growth
Leading Brands Innovate with Natural Ingredients and Lifestyle-Inspired Formats
Chart 145 Carbon-Enriched Lacalut Black & White Toothpaste Whitens
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Consumers to Increase Spending Despite Population Decline and Inflation Pressures
Toothpaste Volume and Dental Floss Growth to Be Driven by Premiumisation
Brands to Leverage Natural Ingredients and Tech Innovation to Meet Evolving Consumer Demands
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Consolidates Leadership through Brand Strength and Innovation
Dm-Drogerie Markt Strengthens Position through Private Label Quality and Affordability
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Health and Beauty Specialists Lead Offline Sales as Online Channels Steadily Grow
Online Retailers Expand Oral Care Reach with Diverse Offerings and Regional Growth
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Oral Care
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Oral Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Skin Care in Bosnia and Herzegovina
Key Data Insights
Skin Care Summary
Premiumisation and Personalised Solutions Fuel Strong Growth Amid Cautious Spending
Body Care Leads in Volume While Face Masks Drive Dynamic Consumer Interest
Prolom and Lush Launch Innovative Skin Care Products
Chart 161 New Prolom Beauty Care Launched
Chart 162 Value Sales 2020-2030
Chart 163 Volume Sales 2020-2030
Chart 164 Value Sales by Category 2025
Consumers to Adapt Spending Amid Demographic Challenges to Sustain Growth
Body Care to Lead Volume While Facial Care Gains Value through Innovation
Personalisation to Drive New Product Development and Differentiation
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Consolidate Leadership Amid Steady Competition
Innovation and Strategic Growth Create Opportunities for Emerging Players
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Health and Beauty Specialists Lead as Modern Retail Channels Expand Reach
Retail E-Commerce Accelerates Growth Driven by Specialist Online Platforms
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Skin Care
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Skin Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Sun Care in Bosnia and Herzegovina
Key Data Insights
Sun Care Summary
Steady Growth Driven by Hot Weather and Travel Patterns
Adult Sun Care Leads Sales While Baby and Child-Specific Sun Care Grows
Innovative and Natural Solutions Shape Consumer Preferences
Natural Ingredients Spark Use of Homemade Sunscreen
K-Beauty Fuels Sun Care Growth
Chart 177 Value Sales 2020-2030
Chart 178 Volume Sales 2020-2030
Chart 179 Value Sales by Category 2025
Chart 180 Fezyderm Highlights Longevity
Consumers to Extend Sun Care Usage beyond Peak Season to Mitigate Skin Risks
Baby and Child-Specific Sun Care to Accelerate Growth as Parents Prioritise Protection
Innovation in Formulation and Format to Reshape Sun Care Business Strategies
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Beiersdorf Ag and Dm-Drogerie Markt Strengthen Positions through Brand Trust and Value Growth
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Health and Beauty Specialists Dominate While Supermarkets Face Decline
Retail E-Commerce Expands through Convenience and Specialised Online Stores
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Sun Care
Chart 187 Real Gdp Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Sun Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Premium Beauty and Personal Care in Bosnia and Herzegovina
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Segment Growth Outpaces Mass with Sustained Consumer Demand
Premium Skin Care and Hair Care Drive Value Amid Evolving Consumer Preferences
Janssen Cosmetics Leverages Longevity with Cellular Anti-Ageing Cream
Chart 193 Janssens Cosmetics Offers Longevity Care Cream
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Consumers’ Health Focus and Innovation Set to Drive Sustained Premium Growth
Premium Skin Care to Show Strong Value While Hair Care Accelerates
Longevity and Sustainability to Shape Innovation and Competition
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Position Amid Stable Premium Beauty Shares
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Chart 200 Economic Context for Premium Beauty and Personal Care
Chart 201 Real Gdp Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Premium Beauty and Personal Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Mass Beauty and Personal Care in Bosnia and Herzegovina
Key Data Insights
Mass Beauty and Personal Care Summary
Value Growth Driven by Affordability Amid Economic Caution
Mass Hair Care Leads Value with Dynamic Growth Supported by Price Sensitivity
Dm-Drogerie Markt Drives Affordability with Eco-Friendly Soap Refill Launch
Chart 207 Affordability Drives Mass Beauty and Personal Care
Chart 208 Value Sales 2020-2030
Chart 209 Value Sales by Category 2025
Demographic Decline to Limit Growth Potential Amid Cautious Consumer Demand
Mass Hair Care to Show Sales Growth While Mass Colour Cosmetics Accelerate
Health and Wellness to Drive Innovation and Sustainability in Product Offerings
Chart 210 Forecast Value Sales 2020-2030
Chart 211 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Consolidate Lead Amid Evolving Competition
Dm-Drogerie Markt Fuels Price-Led Competition and Consumer Loyalty with Private Label
Chart 212 Company Shares 2025
Chart 213 Brand Shares 2025
Chart 214 Economic Context for Mass Beauty and Personal Care
Chart 215 Real Gdp Growth 2020-2030
Chart 216 Inflation 2020-2030
Chart 217 Consumer Context for Mass Beauty and Personal Care
Chart 218 Population 2020-2030
Chart 219 Consumer Expenditure 2020-2030
Chart 220 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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