Qatar is a wealthy country with low poverty levels, almost non-existent unemployment and a significant base of wealthy locals. These factors combined with healthy real GDP growth and the lifting of COVID-19 restrictions all served to benefit sales of beauty and personal care in 2022, with strong growth being recorded.
The global beauty industry is valued today at close to USD600 billion and expected to reach around USD800 billion over the forecast period with plenty of opportunities for growth and development. The Middle East alone has sales of around USD35-40 billion highlighting the strength of the industry.
The easing fears around COVID-19 led to a period of normalisation in 2022 with consumers starting to feel more confident about socialising and returning to the workplace. This renewed optimism had a big positive impact on sales of beauty and personal care in 2022.
There are many foreign families in Qatar who will have to leave after the end of the World Cup with employment opportunities drying up. Furthermore, some of those who remain in employment could see further pressure on wages, all of which must be taken into account.
Virtual marketing and sales have created a vast array of new opportunities, with this helping to drive uptake of e-commerce. However, these developments have also served to heighten the isolation that brands experience because consumers are not physically welcomed through the door and they do not get the opportunity to see, touch, smell and experience the products or beauty services in the flesh.
Beauty and personal care is expected to see steady growth in the forecast period, with Qatar’s economy expected to perform well. While the country was impacted by a trade and travel embargo in mid-2017, with this imposed by a number of countries including Saudi Arabia and the United Arab Emirates, Qatar’s economy proved resilient with the country sourcing new suppliers and developing domestic production of many goods.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!