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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Peru
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drop in purchasing power negatively affects sales in some categories
Johnson & Johnson remains a key player
Baby wipes key to sales of baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Baby and child-specific sun care should see improvement as restrictions ease
Direct selling companies eye opportunities within baby and child-specific products
Private label should benefit from the drop in purchasing power
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Players turn to more affordable packaging to drive sales
Sales of bar soap suffer from seasonality
Demand for some products falls despite ongoing COVID-19 fears
PROSPECTS AND OPPORTUNITIES
Offers and promotions are expected
Manufacturers will need to add value to drive interest in body wash/shower gel
Hand sanitisers set to see a decline in demand as COVID-19 fears soften
CATEGORY DATA
Table 21 Sales of Bath and Shower by Category: Value 2016-2021
Table 22 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 24 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 25 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
New technology generates new opportunities for producers of colour cosmetics
Colour cosmetics suffers from drop in income and use of face masks
Omnichannel strategy helps direct selling companies to cement their dominance
PROSPECTS AND OPPORTUNITIES
Low unit prices should promote the recovery of colour cosmetics
Colour cosmetics split between direct selling and high-end global brands
Tailored products likely to be priced out of the market, but multifunctional products offer potential
CATEGORY DATA
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 37 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorants suffers from seasonality
Home seclusion stifles the recovery of deodorants
Sprays remains the preferred format thanks to good balance of quality and value
PROSPECTS AND OPPORTUNITIES
More affordable products may be needed to expand target audience for deodorants
Unilever set to maintain strong lead thanks to ongoing investments
“Clinical” deodorants looking to tap into the dermocosmetic trend
CATEGORY DATA
Table 41 Sales of Deodorants by Category: Value 2016-2021
Table 42 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 44 NBO Company Shares of Deodorants: % Value 2017-2021
Table 45 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing presence of women’s razors and blades supporting growth
Depilé benefiting from large product portfolio and competitive prices
Closure of hair removal centres benefits sales of depilatories in 2021
PROSPECTS AND OPPORTUNITIES
Recovery is associated to seasonality
Women’s pre-shave products lack demand
Unattractive market for private label development
CATEGORY DATA
Table 50 Sales of Depilatories by Category: Value 2016-2021
Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 53 NBO Company Shares of Depilatories: % Value 2017-2021
Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery during 2021
Mass fragrances dominates driven by the strength of direct selling in Peru
The presence of more affordable substitute products is growing
PROSPECTS AND OPPORTUNITIES
E-commerce set build on the strong growth seen during the pandemic
Direct selling companies likely to retain their dominance thanks to strong investments in new product development
Premium fragrances set to see a slow recovery
CATEGORY DATA
Table 57 Sales of Fragrances by Category: Value 2016-2021
Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Fragrances: % Value 2017-2021
Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Expanded distribution helps support sales of salon professional hair care while family products win share thanks to cost savings
Hair salon services at home have increased
Producers of solid/bar shampoo looking to win over consumers
PROSPECTS AND OPPORTUNITIES
Opportunities development for specialized products (anti-aging)
Generics could make headway in colourants over the forecast period
Companies expected to invest more in CSR efforts
CATEGORY DATA
Table 65 Sales of Hair Care by Category: Value 2016-2021
Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 68 NBO Company Shares of Hair Care: % Value 2017-2021
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 71 LBN Brand Shares of Colourants: % Value 2018-2021
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men’s grooming struggles to recover
Men continue to shave less frequently due to home seclusion
Many Peruvians still question the use of male beauty products
PROSPECTS AND OPPORTUNITIES
New innovations could be key to recovery
Premium products set to benefit from improvement in the economy
Men’s skin care set to benefit from entry of more masculine products
CATEGORY DATA
Table 78 Sales of Men’s Grooming by Category: Value 2016-2021
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of awareness of good oral hygiene limits demand for oral care products
Oral hygiene products are considered to prevent Covid-19
Power toothbrushes struggle to gain interest
PROSPECTS AND OPPORTUNITIES
Oral care could see the entry of more private label options
Sustainability set to play a greater role in oral care over the forecast period
Tooth whiteners could put the shine on oral care
CATEGORY DATA
Table 87 Sales of Oral Care by Category: Value 2016-2021
Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 89 Sales of Toothbrushes by Category: Value 2016-2021
Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 92 NBO Company Shares of Oral Care: % Value 2017-2021
Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Purchasing experience changes in response to the pandemic
Social media influence continues to grow
Dermocosmetics skin care seeing dynamic growth
PROSPECTS AND OPPORTUNITIES
Limited penetration presents strong opportunities for growth
Facial care seen as more important than body care
Innovation at the heart of skin care
CATEGORY DATA
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care sales remain disrupted by COVID-19 restrictions
SPF100 claim supports demand for Bahía and Yanbal’s sun protection products
Education and awareness campaigns key to the growth of sun care
PROSPECTS AND OPPORTUNITIES
The growth of sun care tied to the performance of Peru’s economy
Omnichannel distribution strategies expected to shake up the competitive landscape
Threat from blue light exposure could offer new growth opportunities
CATEGORY DATA
Table 111 Sales of Sun Care by Category: Value 2016-2021
Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Obstacles remain to the recovery of premium beauty and personal care
Price rises impact sales
Premium fragrances impacted by economic uncertainty and steep price rises
PROSPECTS AND OPPORTUNITIES
Sun care has excellent potential for growth in the premium segment
Need for a new shopping experience
Omnichannel strategy is a must in an increasingly digital world
CATEGORY DATA
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Relaunch of Yanbal brand proves successful thanks to focus on the needs of Latin American women
Sustainability in the early stages of development
Shift in focus seen within beauty and personal care as consumers come out of enforced hibernation
PROSPECTS AND OPPORTUNITIES
Direct Sellers need to reduce their delivery times
Dermocosmetics full of potential as consumers become more educated on skin health
Value and convenience expected to attract consumers to multifunctional products
CATEGORY DATA
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.