Beauty and Personal Care in Peru

Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Sharp decline in demand for mass colour cosmetics in light of COVID-19 affects mass beauty and personal care as a product area as a whole

Companies with an omnichannel presence see online sales skyrocket during the pandemic

Companies resort to social media for promoting their products

RECOVERY AND OPPORTUNITIES

Growth in mass beauty and personal anticipated to be driven by products with cleansing and hygiene properties in the early stage of the forecast period

Beauty specialist retailers will be an increasingly important channel as a result of Aruma’s aggressive expansion strategy

In a context of economic uncertainty, economy brands and private label are anticipated to continue to gain in value share

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales of premium products fared worst in 2020 as even higher-income consumers switched their focus to cleanliness and hygiene positioned products

COVID-19 affects premium colour cosmetics and fragrances sales more than other areas as usage occasions for these products have been restricted during the lockdown

Sales through e-commerce helped partially offset the loss in sales through store-based retailers

RECOVERY AND OPPORTUNITIES

Easing of lockdown restrictions will boost demand for colour cosmetics, men’s hair care and anti-agers

E-commerce changes how and where consumers shop

Expansion of the chemists/pharmacies and drugstores/parapharmacies channels will benefit manufacturers of dermocosmetics

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Peru

KEY DATA FINDINGS

2020 IMPACT

Amidst economic uncertainty, families revert to using products designed for the whole family

School closures negatively affect demand for baby and child-specific sun care and hair care

Baby and child-specific products with only natural ingredients draw a growing number of parents

RECOVERY AND OPPORTUNITIES

As more parents learn about the benefits of baby and child-specific products, value sales are likely to return to constant growth from 2021

Johnson & Johnson del Perú loses value share due to limited availability in traditional grocery retail

Expansion of the chemists/pharmacies and drugstores/parapharmacies channels will benefit manufacturers of baby and child-specific products

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Peru

KEY DATA FINDINGS

2020 IMPACT

More consumers switch from bar to liquid soap in 2020 as they recognise the added hygiene benefits with a lower risk of cross-contamination

Regarded as inessential, body powder continues to struggle in 2020

Colgate-Palmolive Perú takes over leadership in bath and shower in 2020

RECOVERY AND OPPORTUNITIES

Hygiene concerns will likely persist, encouraging many to continue washing with bar or liquid soap more frequently in the forecast period

Perceived as more economical and environmentally friendly, refill formats of liquid soap are gaining in popularity

Added value and new launches will support growth of bath and shower

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and economic uncertainty severely damage sales of colour cosmetics in 2020

Virtual try on tools encourage sales of colour cosmetics

Intense competition in colour cosmetics

RECOVERY AND OPPORTUNITIES

Driven by demand for eye make-up, colour cosmetics is anticipated to return to a positive value trajectory in 2021

Leading direct selling channel’s performance is detrimental to the growth of colour cosmetics

COVID-19 accelerated the shift toward e-commerce

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 47 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 49 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, absence of social occasions and remote work lead to a decline in deodorant sales in 2020

Deodorant sprays remains the most popular format while pumps increase in popularity among young users

International players continue to lead deodorants in 2020

RECOVERY AND OPPORTUNITIES

A return to normal social conditions will see deodorants return to a positive constant 2020 value trajectory in 2021

Direct selling sees value share erode during the epidemic

Manufacturers and retailers will continue to drive sales by price promotions

CATEGORY DATA

Table 53 Sales of Deodorants by Category: Value 2015-2020
Table 54 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 56 NBO Company Shares of Deodorants: % Value 2016-2020
Table 57 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 59 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion suppresses demand for depilatories in 2020

Women often use men’s razors and blades in order to avoid purchasing two types of products

Few players are active in depilatories

RECOVERY AND OPPORTUNITIES

A return to normal social conditions will support sales of depilatories in the forecast period

E-commerce increasingly determines how and where consumers shop for depilatories

Laser depilation is becoming an increasing threat to depilatories

CATEGORY DATA

Table 62 Sales of Depilatories by Category: Value 2015-2020
Table 63 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 65 NBO Company Shares of Depilatories: % Value 2016-2020
Table 66 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 67 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Peru

KEY DATA FINDINGS

2020 IMPACT

Absence of social occasions negatively affects demand for fragrances in 2020

Restrictions on direct face-to-face selling further impacts fragrances sales

Consumers economise by buying smaller bottles of fragrances

RECOVERY AND OPPORTUNITIES

Fragrances is anticipated to return to positive growth in 2021 as social conditions return to normal, while mass fragrances remains the most popular format

E-commerce will shape how and where consumers shop for fragrances

Interesting channel mix for fragrances in Peru

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2015-2020
Table 70 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Fragrances: % Value 2016-2020
Table 72 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 75 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales of salon professional hair care declines sharply as hair salons are forced to close during the lockdown

Considered essential, medicated shampoos and hair loss treatments drive value sales in 2020

Manufacturers continue to innovate during the epidemic

RECOVERY AND OPPORTUNITIES

Increased focus on hygiene set to boost shampoos in forecast period

Expanding beauty specialist retailers channel will help boost sales of hair care products going forward

Hair care is anticipated to see growing competition

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2015-2020
Table 78 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 80 NBO Company Shares of Hair Care: % Value 2016-2020
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 82 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 83 LBN Brand Shares of Colourants: % Value 2017-2020
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 85 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 87 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Peru

KEY DATA FINDINGS

2020 IMPACT

Men focus on products with a cleansing and personal hygiene positioning

Affected products within men’s grooming

Multinationals hold strong positions in men’s grooming in Peru

RECOVERY AND OPPORTUNITIES

Beauty positioned products are likely to take longer to return to growth as men focus on cleanliness and hygiene going forward

Men’s grooming players need to change traditional attitudes among males in Peru

Direct selling remains the dominant sales channel in men’s grooming

CATEGORY DATA

Table 90 Sales of Men’s Grooming by Category: Value 2015-2020
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 94 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Doctors recommend frequent toothbrushing and mouthwashes to prevent the transmission of COVID-19, boosting value sales in oral care

2020 sees the introduction of toothpastes with natural ingredients such as activated charcoal

Intense competition in oral care

RECOVERY AND OPPORTUNITIES

Manual toothbrushes and toothpaste benefit from growing focus on oral hygiene

Lack of awareness of the importance of oral care remains in Peru

Growing number of Peruvians prefer environmentally friendly oral care products

CATEGORY DATA

Table 99 Sales of Oral Care by Category: Value 2015-2020
Table 100 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 101 Sales of Toothbrushes by Category: Value 2015-2020
Table 102 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 104 NBO Company Shares of Oral Care: % Value 2016-2020
Table 105 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 107 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 108 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 110 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Consumer focus on cleanliness and hygiene positioned products negatively affects skin care product sales in 2020

Frequent handwashing boosts demand for hand care products

Skin care experiences increasing competition from home-made alternatives while direct sellers seek to boost sales with more economy multi-purpose creams

RECOVERY AND OPPORTUNITIES

Skin care is anticipated to return to positive constant value growth in 2021 as social conditions return to normal

E-commerce is anticipated to play a more important role in the promotion of skin care products

Healthy and ethical lifestyles begin to influence skin care

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2015-2020
Table 113 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Skin Care: % Value 2016-2020
Table 115 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 117 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 121 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and the closure of direct selling negatively affect volume sales of sun care in 2020

Unique-Yanbal Group retains leadership in sun care thanks to the popularity of its sun protection products

As the awareness of the importance of sun protection grows, so does the demand for dermocosmetic sun care products

RECOVERY AND OPPORTUNITIES

As the lockdown restrictions ease and opportunities for sunbathing rise, so will the demand for sun care products

Drugstores/parapharmacies gained new, loyal customers during the epidemic which will change the competitive landscape in sun care going forward

Seasonality of sun care consumption remains, but can be altered by raising awareness

CATEGORY DATA

Table 123 Sales of Sun Care by Category: Value 2015-2020
Table 124 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 125 NBO Company Shares of Sun Care: % Value 2016-2020
Table 126 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 128 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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