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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Peru

112 pages, Jun 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Main driver is personal relationships

Direct sellers base their sales on the development of interpersonal relationships, either of the company with its promoters, of the promoters amongst them or of the promoters with their clients, and now there are platforms to place orders online, allowing consultants to have faster and more frequent interaction with direct selling companies, even on a daily basis. The companies are designed as personal and professional developers that, through frequent training and events, attract promoters who invest their time assisting at these events, increasing their sales motivation.

Online tutorials are excellent sales tools

With the penetration of smartphones and affordable cell phone plans, access to the internet has been enhanced, reaching consumers of virtually all socioeconomic levels. Consumers, and especially young women, seek advice on social networks, prior to purchasing cosmetics, creams or hair products amongst many others.

Beauty specialist retailers is a developing channel

Most of the beauty specialists in Peru are small stores, with traditional formats, and their presence is mainly outside Lima. These stores sell products from popular brands with medium to low prices, serving not only end consumers but also hairdressers and stylists.

Multinationals retain leadership over local manufacturers

Multinational manufacturers lead the beauty and personal care industry, offering well-known global brands. They have the resources to conduct strong advertising campaigns along with promotions in stores, which sometimes are combined with price-reduction strategies to increase penetration and increase their market shares.

Future behaviour depends on the country's economic growth

In the coming years it is estimated that the growth rate of beauty and personal care will exceed that recorded between 2015 and 2017, since an improvement in economic conditions is expected, increasing the income of consumers. In the last 10 years, Peruvian consumers have increased their awareness of the importance of using beauty and hygiene products, incorporating into their habits the use of goods such as skin care creams or hair conditioner/treatments, going beyond deodorant, shampoo and toothpaste, which were already considered essential.

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Samples

Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Beauty and Personal Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Peru?
What are the major brands in Peru?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Peru

HEADLINES

PROSPECTS

Pharmacies’ growth boosts category development

International brands account for the majority of sales

Sun care sees the highest growth within baby and child-specific products

COMPETITIVE LANDSCAPE

Products with natural ingredients set to show faster growth

Segmentation is becoming a key driver

Brand extensions will be welcome

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Peru

HEADLINES

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

Fragrance is the most valued attribute

Talcum sales continue to decline

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

Economic slowdown has restricted innovations

Wide distribution network is a must

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Peru

HEADLINES

PROSPECTS

Consumption is greater on the coast than in the Andean region

Demand for products with multiple benefits is increasing

Most consumers do not value the difference between premium and mass products

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Main threat comes from illegal/informal products

Simplification in the registration process will bring more innovations in the future

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Peru

HEADLINES

PROSPECTS

Consumers reduce the amount of product they apply

Deodorant creams in sachet format see the fastest growth

Spray is the most demanded format

COMPETITIVE LANDSCAPE

Multinational companies dominate the category

Traditional channels lead distribution

Novelty features boost sales

CATEGORY DATA

Table 43 Sales of Deodorants by Category: Value 2012-2017
Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Peru

HEADLINES

PROSPECTS

Main threat for depilatories growth is economic deceleration

Most women still use men’s razors and blades

Society is adopting international beauty standards

COMPETITIVE LANDSCAPE

Competition comes from different sources

Competitive landscape is not expected to change

Penetration at more points of sale is expected

CATEGORY DATA

Table 52 Sales of Depilatories by Category: Value 2012-2017
Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 55 NBO Company Shares of Depilatories: % Value 2013-2017
Table 56 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 57 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Peru

HEADLINES

PROSPECTS

Despite the economic slowdown, consumers remain loyal to their favourite fragrance

Mother’s Day and Christmas are the most significant dates for fragrance sales

Future growth will come mainly from fragrances for women

COMPETITIVE LANDSCAPE

Direct sellers’ brands are considered as premium for a vast group of consumers

Domestic brands lead the category

Retailers increase their penetration through credit cards

CATEGORY DATA

Table 59 Sales of Fragrances by Category: Value 2012-2017
Table 60 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Fragrances: % Value 2013-2017
Table 62 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 65 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Peru

HEADLINES

PROSPECTS

Shampoo is already considered a product of basic need

Greater specialisation is a constant trend

Colourants have the lowest penetration rate

COMPETITIVE LANDSCAPE

Multinational companies lead hair care

Traditional channels lead distribution

Innovations are essential to retain consumers

CATEGORY DATA

Table 67 Sales of Hair Care by Category: Value 2012-2017
Table 68 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 70 NBO Company Shares of Hair Care: % Value 2013-2017
Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 75 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Peru

HEADLINES

PROSPECTS

Digital communication on the rise

Greater segmentation with clear positioning

Products with aromas or natural ingredients attract consumers

COMPETITIVE LANDSCAPE

Direct sellers lead skin care, colour cosmetics and fragrances

Companies include specialised lines for men

The challenge is to encourage consumers to use more product on each occasion

CATEGORY DATA

Table 80 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 81 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 83 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Peru

HEADLINES

PROSPECTS

Demand for specialised products drives sales

Premiumisation stops within men’s grooming

Skin care will recover after a setback

COMPETITIVE LANDSCAPE

Growth in hair care is driven by advertising and discounts

International companies focus on offering a complete portfolio of products

Unit price remains steady

CATEGORY DATA

Table 86 Sales of Men’s Grooming by Category: Value 2012-2017
Table 87 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 89 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 90 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 92 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 93 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 94 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Peru

HEADLINES

PROSPECTS

Peruvians are slowly starting to use other oral care products than toothpaste and toothbrush

Whitening is an important attribute

The majority of Peruvians do not visit the dentist regularly

COMPETITIVE LANDSCAPE

Leading company offers the widest portfolio of products

Producers compete mainly through price discounts

Marketplace offer is limited to mass brands

CATEGORY DATA

Table 95 Sales of Oral Care by Category: Value 2012-2017
Table 96 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 97 Sales of Toothbrushes by Category: Value 2012-2017
Table 98 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 99 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 100 NBO Company Shares of Oral Care: % Value 2013-2017
Table 101 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 102 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 103 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 104 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Peru

HEADLINES

PROSPECTS

Natural or organic products are still a small niche

Prices in Peru are higher than the regional average

Expansion of premium products is associated with growth of shopping centres

COMPETITIVE LANDSCAPE

Few premium brands seen in the Peruvian marketplace

Premium and mass brands offer the same benefits

Premium brands are all imported

CATEGORY DATA

Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Peru

HEADLINES

PROSPECTS

Skin care volume sales continue to decrease

Growing preference for multifunctional products

Multichannel distribution is a key for success

COMPETITIVE LANDSCAPE

Direct seller brands are associated with high quality

Despite innovations, competitors are not creating new milestones

Manufacturers will increase communication to end consumers

CATEGORY DATA

Table 114 Sales of Skin Care by Category: Value 2012-2017
Table 115 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 116 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 NBO Company Shares of Skin Care: % Value 2013-2017
Table 122 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 123 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 124 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 125 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 126 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 128 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Peru

HEADLINES

PROSPECTS

Growth is driven by awareness of sun damage to skin

Lotion is the most common format

Most families purchase only one product to meet everyone’s need for sun protection

COMPETITIVE LANDSCAPE

Sun care has competition from other categories

Leading brand announces 100 SPF

Advertising and promotions are key factors

CATEGORY DATA

Table 130 Sales of Sun Care by Category: Value 2012-2017
Table 131 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 132 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 133 NBO Company Shares of Sun Care: % Value 2013-2017
Table 134 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 135 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 136 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 138 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

SOURCES

Baby and Child-Specific Products in Peru

HEADLINES

PROSPECTS

Pharmacies’ growth boosts category development

International brands account for the majority of sales

Sun care sees the highest growth within baby and child-specific products

COMPETITIVE LANDSCAPE

Products with natural ingredients set to show faster growth

Segmentation is becoming a key driver

Brand extensions will be welcome

CATEGORY DATA

Bath and Shower in Peru

HEADLINES

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

Fragrance is the most valued attribute

Talcum sales continue to decline

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

Economic slowdown has restricted innovations

Wide distribution network is a must

CATEGORY DATA

Colour Cosmetics in Peru

HEADLINES

PROSPECTS

Consumption is greater on the coast than in the Andean region

Demand for products with multiple benefits is increasing

Most consumers do not value the difference between premium and mass products

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Main threat comes from illegal/informal products

Simplification in the registration process will bring more innovations in the future

CATEGORY DATA

Deodorants in Peru

HEADLINES

PROSPECTS

Consumers reduce the amount of product they apply

Deodorant creams in sachet format see the fastest growth

Spray is the most demanded format

COMPETITIVE LANDSCAPE

Multinational companies dominate the category

Traditional channels lead distribution

Novelty features boost sales

CATEGORY DATA

Depilatories in Peru

HEADLINES

PROSPECTS

Main threat for depilatories growth is economic deceleration

Most women still use men’s razors and blades

Society is adopting international beauty standards

COMPETITIVE LANDSCAPE

Competition comes from different sources

Competitive landscape is not expected to change

Penetration at more points of sale is expected