Beauty and Personal Care in Peru

Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

Growth rate declines in 2018

Little willingness to try new products

New competitors

New product developments focus on greater segmentation

Larger growth is expected in the future

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Peru

HEADLINES

PROSPECTS

Consumers demand products to attend specific needs

Demand for natural ingredients keeps increasing

Hair care is showing the largest increment

COMPETITIVE LANDSCAPE

Informal products still represent strong competition

Direct selling brands are losing share

Brands that only offer baby and child-specific products are more successful

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Peru

HEADLINES

PROSPECTS

Decrease in volume caused by economic stagnation

Liquid soap and body wash keep penetrating

Consumers are not sophisticated

COMPETITIVE LANDSCAPE

Manufacturers have not introduced major innovations

Traditional retailers lead distribution

Presence of private label limited

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Peru

HEADLINES

PROSPECTS

Consumers require a diversified communication strategy

Segment that follows fashion trends is growing

Colour cosmetics use is becoming a basic need

COMPETITIVE LANDSCAPE

Companies are looking to offer multi-benefit products

Local brands dominate the market

Illegal and informal products represent unfair competition

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Peru

HEADLINES

PROSPECTS

Demand keeps increasing

Consumers seek natural products

Lack of awareness of premium products

COMPETITIVE LANDSCAPE

Small formats lead growing trend

Market reacts positively to promotions and advertising

Multinationals lead innovations

CATEGORY DATA

Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Peru

HEADLINES

PROSPECTS

Razors and blades are favourite method of depilation

More women adopt sophisticated beauty styles

Consumers are torn between the results of the product and its price

COMPETITIVE LANDSCAPE

Main competition comes from men razors

Laser hair removal is becoming an important competitor

Competitive landscape is not expected to show large variations

CATEGORY DATA

Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Peru

HEADLINES

PROSPECTS

Aroma and fixation are key attributes

Sales are seasonal

Consumers are migrating to cheaper brands

COMPETITIVE LANDSCAPE

Category dominated by local direct sellers

Online channel is penetrating

New fragrances are penetrating

CATEGORY DATA

Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Peru

HEADLINES

PROSPECTS

Growing preference for natural ingredients

Cleanness and shine are the most demanded attributes

Greater openness to colouration

COMPETITIVE LANDSCAPE

Manufacturers compete by offering different lines according to hair types

Companies need a local strategy to successfully compete

Penetration of beauty specialists has not affected brand shares

CATEGORY DATA

Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Peru

HEADLINES

PROSPECTS

Consumers seek to establish a direct relationship with the brands they use

Greater segmention is demanded by consumers

Demand for multi-benefit products is increasing

COMPETITIVE LANDSCAPE

Domestic companies focus on mass market

Online sales are rising quickly

Wide distribution vital

CATEGORY DATA

Table 78 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 79 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 81 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 82 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Peru

HEADLINES

PROSPECTS

Main driver is unit price

Within shaving, razors and blades are the most demanded product

Men’s grooming gains presence in new categories

COMPETITIVE LANDSCAPE

Barber shops are creating new competition

Premium products remain small niche

Direct sellers can promote growth

CATEGORY DATA

Table 84 Sales of Men’s Grooming by Category: Value 2013-2018
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 88 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Peru

HEADLINES

PROSPECTS

Whitening products have small penetration

Peruvians are slowly starting to use oral care products other than toothpaste and toothbrushes

Lack of demand for premium products

COMPETITIVE LANDSCAPE

Close Up is relaunched

Multinational manufacturers lead oral care

Promotions modify purchase frequency

CATEGORY DATA

Table 93 Sales of Oral Care by Category: Value 2013-2018
Table 94 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 95 Sales of Toothbrushes by Category: Value 2013-2018
Table 96 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 98 NBO Company Shares of Oral Care: % Value 2014-2018
Table 99 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 100 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 101 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 102 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 103 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 105 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Peru

HEADLINES

PROSPECTS

Premium grows faster than mass

Economic deceleration is main threat

Consumers expect better results from premium than from mass products

COMPETITIVE LANDSCAPE

New direct sellers enter the premium segment

Demonstrations are common sales strategy

Premium manufacturers have global strategies

CATEGORY DATA

Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Peru

HEADLINES

PROSPECTS

Increasing demand for products that meet individual needs

New format size has been introduced to increase market size

Consumers seek to maintain direct and continuous communication with manufacturers

COMPETITIVE LANDSCAPE

New business model for direct selling

Cutting-edge technology begins to appear as a differentiating factor

Manufacturers require presence in multiple channels

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2013-2018
Table 113 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 118 NBO Company Shares of Skin Care: % Value 2014-2018
Table 119 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 120 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 121 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 125 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Peru

HEADLINES

PROSPECTS

Consumers associate quality with SPF value

Low demand for aftersun and self-tanning products

All socioeconomic levels demand sun protection products

COMPETITIVE LANDSCAPE

Annual growth is lower than in previous years

Direct competition from other categories

Premium and mass brands are clearly differentiated by the channels they use

CATEGORY DATA

Table 127 Sales of Sun Care by Category: Value 2013-2018
Table 128 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Sun Care: % Value 2014-2018
Table 130 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 132 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

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