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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Peru

Jul 2020

US$2,650

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Executive Summary

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COVID-19 impact on beauty and personal care

Beauty and personal care recorded good overall constant 2019 value growth in 2019, driven by the increasing penetration of credit cards, premiumisation in some categories and low constant value price increases for the majority of products. Premium beauty products focusing on the eyes, such as eye liner/pencil, eye shadow and mascara, benefited from these trends, as well as the fashion focus on the eyes and away from the lips and complexion.

COVID-19 country impact

As of 13 May 2020, Peru had seen 2,169 deaths due to COVID-19 and 76,306 cases. A lockdown in Peru began on 16 March and was expected to last until 10 May 2020.

Room for improved sales in some areas of beauty and personal care in 2019

Some beauty products still have room for growth in Peru, including sun protection, hair colourants and even hair conditioners and treatments. Many Peruvian consumers do not follow full hygiene and/or beauty routines, generating low per capita consumption compared to other countries.

Direct selling continues to lose share in 2019

Although direct selling maintained a major share of beauty and personal care sales, it continued to lose share in 2019, while store-based retailing characterised the overall market. Health and beauty specialist retailers, for example, continued to attract customers due to its more extensive, and growing, product offer.

Back to growth in 2021, with accelerating performances over the rest of the forecast period

Beauty and personal care is expected to return to modest constant 2019 value growth as early as 2020, with growth rates accelerating throughout the forecast period. The fashion focus on the eyes is likely to continue, with premium eye make-up products such as eye liner/pencil, eye shadow and mascara all likely to return to strong growth, while facial and lip makeup products fare less well as a result.

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Beauty and Personal Care Sample Report Beauty and Personal Care Data Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free (where applicable):

The Beauty and Personal Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Peru?
What are the major brands in Peru?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Room for improved sales in some areas of beauty and personal care in 2019

Direct selling continues to lose share in 2019

Back to growth in 2021, with accelerating performances over the rest of the forecast period

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Mass Beauty and Personal Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

The increasing importance of personal appearance drives growth in 2019

Counterfeit products remain a threat in 2019

International brands are strong in mass beauty and personal care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Evidence of premiumisation despite sluggish economic performance in 2019

Department stores venture into e-commerce

New brands and players support growth of premium beauty and personal care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Declining birth rate continues to mute volume growth in most categories in 2019

Parents often continue to use baby and child-specific products when their children enter their teenage years

New product launches support growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Both bar and liquid soap perform well as consumers seek added value in 2019

Added value and new launches support growth of bath and shower in 2019

Colgate-Palmolive Perú strengthens its second place in bath and shower in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Influencers and immigrants drive trends in colour cosmetics in 2019

Eyes and lips are the new focus areas in 2019

Intense competition in colour cosmetics

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Younger users drive growth of deodorants in 2019

Peruvians react well to price promotions

International players continue to lead deodorants in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 53 Sales of Deodorants by Category: Value 2014-2019
Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Laser depilation is becoming an increasing threat to depilatories

Women often use men’s razors and blades in order to avoid purchasing two types of products

Few players are active in depilatories

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers economise by buying smaller bottles of fragrances in 2019

Premium fragrances continues to gain ground

Interesting channel mix for fragrances in Peru

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Opportunities for growth remain in hair care in 2019

Low usage of colourants by women until grey hair becomes obvious

Manufacturers innovate to drive sales in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of awareness of the importance of oral care remains in Peru in 2019

Little demand for tooth whiteners in 2019

Intense competition in oral care

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 98 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Healthy and ethical lifestyles begin to influence skin care

New direct seller enters skin care in 2019

Players active in new launches in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 109 NBO Company Shares of Skin Care: % Value 2015-2019
Table 110 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 111 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 112 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 116 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Suntans are regarded as a status symbol in Peru

Light and visible textures of sun care increase in popularity in 2019

Companies continue to introduce new products to drive sales in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 118 Sales of Sun Care by Category: Value 2014-2019
Table 119 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Sun Care: % Value 2015-2019
Table 121 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 123 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

Men's Grooming in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Men’s grooming players need to change traditional attitudes among males in Peru

The heritage of many men in Peru means they have smooth skin with little need for shaving

Multinationals hold strong positions in men’s grooming in Peru

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 125 Sales of Men’s Grooming by Category: Value 2014-2019
Table 126 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 127 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 128 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 129 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 130 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 131 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 132 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 133 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Beauty and Personal Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on beauty and personal care

COVID-19 country impact

Room for improved sales in some areas of beauty and personal care in 2019

Direct selling continues to lose share in 2019

Back to growth in 2021, with accelerating performances over the rest of the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in Peru

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Room for improved sales in some areas of beauty and personal care in 2019

Direct selling continues to lose share in 2019

Back to growth in 2021, with accelerating performances over the rest of the forecast period

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Mass Beauty and Personal Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

The increasing importance of personal appearance drives growth in 2019

Counterfeit products remain a threat in 2019

International brands are strong in mass beauty and personal care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Premium Beauty and Personal Care in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Evidence of premiumisation despite sluggish economic performance in 2019

Department stores venture into e-commerce

New brands and players support growth of premium beauty and personal care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Baby and Child-Specific Products in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Declining birth rate continues to mute volume growth in most categories in 2019

Parents often continue to use baby and child-specific products when their children enter their teenage years

New product launches support growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Bath and Shower in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Both bar and liquid soap perform well as consumers seek added value in 2019

Added value and new launches support growth of bath and shower in 2019

Colgate-Palmolive Perú strengthens its second place in bath and shower in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Colour Cosmetics in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Influencers and immigrants drive trends in colour cosmetics in 2019

Eyes and lips are the new focus areas in 2019

Intense competition in colour cosmetics

2020 AND BEYOND