Beauty and Personal Care in Greece

May 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Greece?
  • Which are the leading brands in Greece?
  • How are products distributed in Greece?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Greece

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Certain types of baby and child-specific products see positive volume growth despite demographic pressure, yet promotional intensity takes a toll on value sales
Sun care stands out by making a dynamic comeback in 2021
Mega Disposables ranks first due to its leadership of baby wipes

PROSPECTS AND OPPORTUNITIES

Despite unfavourable demographic prospects, sales of baby and child-specific products are forecast to record growth
Sun care to post the biggest growth among baby and child-specific product categories
Promotional intensity: A factor of growth but also a limitation on profitability

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Liquid soap: Demand remains high but starts to normalise after the 2020 boom
Hand sanitisers: A new major category has been born
Body wash/shower gel and intimate washes on the rise profiting from consumers’ increased attention to personal hygiene

PROSPECTS AND OPPORTUNITIES

The forecast period will see a long-lasting effect of the COVID-19 pandemic on liquid soap
Sales of hand sanitisers to decline but remain significant
Positive value prospects for body wash/shower gel and intimate washes

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2016-2021 Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Very slow 2021 recovery follows 2020 free fall in sales
Lip products remains most affected with facial make-up also heavily impacted while eye make-up fares slightly better
L’Oréal continues to lead in 2021 being one of the few players to continue investing in innovation and promotion during the pandemic

PROSPECTS AND OPPORTUNITIES

Slow recovery anticipated following a “vigilance period”
Sales through supermarkets predicted to keep increasing
Innovation, skinification and sustainability to be driving trends in the forecast period

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Deodorants on the road to recovery after the temporary lockdown drop
Consumer trend towards “natural” or “green” products continues in 2021
Innovation and new launches help drive the recovery of deodorant sales in 2021

PROSPECTS AND OPPORTUNITIES

Deodorants anticipated to get back on the growth track amid the return to normality
Innovation and eco-sustainability to keep shaping consumer choices
Increased promotional activity expected to partially offset premiumisation effects

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2016-2021 Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 45 NBO Company Shares of Deodorants: % Value 2017-2021 Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 47 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 48 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Opposing trends shape the performance of depilatories in 2021
Lockdown has a positive effect on women’s razors and blades
Depilatories remains dominated by major global players

PROSPECTS AND OPPORTUNITIES

Laser hair removal in salons to keep suppressing sales of depilatories
Women’s razors and blades to return to a negative forecast
Hair removers/bleachers set to show milder decline

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2016-2021 Table 52 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 54 NBO Company Shares of Depilatories: % Value 2017-2021 Table 55 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 56 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Small increase for premium fragrances in 2021 after severe decline in 2020
Mass fragrances less affected by the pandemic
Competition and developments in 2021 are driven by global brand names

PROSPECTS AND OPPORTUNITIES

Slow road to recovery for premium fragrances in the forecast period
Slow growth also for mass fragrances amid potential competitive threats
Increasing shelf space to be allocated by supermarkets to mass fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2016-2021 Table 59 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 60 NBO Company Shares of Fragrances: % Value 2017-2021 Table 61 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 64 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Specialised at-home hair care accelerates in the aftermath of the COVID-19 pandemic
2021 sees the reopening of salons and normalisation of colourants sales
L’Oréal Hellas further expands its leading position in hair care thanks to successful launches

PROSPECTS AND OPPORTUNITIES

The forecast period holds a positive outlook for hair care, driven by specialised at-home routines and sustainability
Manufacturers will focus on intensification of promotional activity to test brand loyalty
Colourants sales expected to hold their ground despite salons reopening

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2016-2021 Table 67 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 68 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 69 NBO Company Shares of Hair Care: % Value 2017-2021 Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 71 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 72 LBN Brand Shares of Colourants: % Value 2018-2021 Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 74 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Penetration of men’s toiletries rises due to the shift in mentality regarding personal care and appearance
Men’s shaving and men’s fragrances come under pressure due to reduced social mobility
Players and consumers display an increasing focus on male-specific brands

PROSPECTS AND OPPORTUNITIES

Positive prospects for men’s bath and shower and deodorants but a weaker outlook for men’s shaving
Significant growth potential for men’s skin care
Men’s grooming will be characterised by ongoing promotional intensity and competition over impulse buyers in the forecast period

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2016-2021 Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Oral care retains slow yet positive growth amid heightened consumer awareness of good oral hygiene during the pandemic
Intense promotional activity negatively affects value sales of oral care
Oral care remains dominated by established global brands

PROSPECTS AND OPPORTUNITIES

Oral care remains a staples category that will keep growing slowly over the forecast period
Promotional intensity on toothpaste expected to be maintained
Rise of toothpaste with specialised claims anticipated as brands seek to differentiate themselves

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2016-2021 Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 90 Sales of Toothbrushes by Category: Value 2016-2021 Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 93 NBO Company Shares of Oral Care: % Value 2017-2021 Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 96 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

The key category of anti-agers increases due to innovation and self-care trends
Face masks and premium acne treatments enjoy a boom in 2021
L'Oréal further enhances its leadership of skin care based on innovation in dermocosmetics

PROSPECTS AND OPPORTUNITIES

Skin care set to retain positive growth driven by innovation
“Go beyond beauty” and “go beyond natural” trends expected to expand
Sales of face masks and acne treatments expected to keep rising

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2016-2021 Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 103 NBO Company Shares of Skin Care: % Value 2017-2021 Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 106 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sun care makes a dynamic comeback after the country’s lockdowns
Face products, high SPFs, anti-ageing claims and sustainability are the main trends in sun care in 2021
L'Oréal Hellas remains the undisputable leader in sun care

PROSPECTS AND OPPORTUNITIES

Sun care has positive prospects due to the rise of tourism, warmer climate and increased consumer awareness
Sustainability and skin protection to be in the spotlight in the forecast period
Online sales anticipated to keep increasing due to consumers’ greater familiarity with e-commerce and the channel’s convenience and product variety

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2016-2021 Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 114 NBO Company Shares of Sun Care: % Value 2017-2021 Table 115 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 117 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premium colour cosmetics and fragrances remain well below pre-COVID-19 value sales levels
Premium skin care and sun care see a strong performance in 2021 due to their availability in other channels during the pandemic
L’Oréal maintains and further strengthens its lead in premium beauty and personal care due in part to its dermocosmetic brands

PROSPECTS AND OPPORTUNITIES

Positive prospects for dermocosmetic skin and sun care in the forecast period
Slow recovery anticipated for prestige beauty and personal care
Innovation and sustainability in the spotlight

CATEGORY DATA

Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Greece

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass brands are less affected by the pandemic due to their availability and the key role of the supermarkets channel
Mass beauty and personal care displays stability due to affordability and the staple nature of mass brands
L’Oréal Hellas continues to lead mass beauty and personal care through innovation and promotional support

PROSPECTS AND OPPORTUNITIES

Steady increase is forecast for mass beauty and personal care with personal care categories in particular set to benefit strongly
Expanding role of the supermarkets channel will support sales for certain categories of beauty and personal care
Demand for affordable products will sustain ongoing promotional intensity

CATEGORY DATA

Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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